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"And now, here it comes, the line you've all been waiting for..." (Also sprach Zarathustra plays in the background)
Phelous in his Troll 2 review

Related to Signature Scene, a Signature Line is a quote of dialogue that everyone remembers from a work of fiction, and has become synonymous with it. When the general public thinks of the work, this is the one quote that immediately springs to mind, and may be the only reason to remember the work at all.

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There are many reasons that the line may stand out. It may be...

  • A major centerpiece of the marketing for the work, possibly the tagline
  • The opening line or monologue of a famous work
  • A line that evoked major controversy
  • A line that is incredibly ridiculous or narmful in what is supposed to be a serious work
  • The major twist in the work

No matter the reason, the Signature Line is cemented in the minds of the general public. If you have actually seen the work yourself and are familiar with it, there may be lines that stick out more for you.

For game shows, the Elimination Catchphrase usually becomes the show's signature line as well.

A Signature Line is a line of dialogue that actually appears in the work. If the line is never actually spoken in the work, it's an example of Beam Me Up, Scotty!.

Signature Lines are likely to succumb to Memetic Mutation (usually, Memetic Mutation is how they become the Signature Line), and thereby result in viewers Watching It For The Meme.

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Don't confuse this with a character's Catchphrase; a signature line is something viewers might watch the entire show simply to hear, not just something that gets said a lot. If many different people in the show say it, it's the show's Arc Words. Sometimes, of course, a catchphrase or arc words can catch on and come to define the show in popular imagination, but it's rarer than you'd think — the vast majority of signature lines are only spoken once in the work where they appear. Also not to be confused with Tagline or Wham Line.

NOTE: Since these are signature lines, spoilers won't be marked.


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Examples

    open/close all folders 

    Advertising 
  • "HI, BILLY MAYS HERE!" (Billy Mays)
  • "Hey kid... catch." "Wow, thanks, Mean Joe!" (Coca-Cola)
  • "HEY!" (LEGO City commercials)
  • "Long long maaaaaaaan!" (Long Long Man)
  • "Anything is possible when your man smells like Old Spice and not a lady. I'm on a horse." (The Man Your Man Could Smell Like)
  • "...make the bad guys cry like an anime fan on prom night." (Mighty No. 9 Masterclass trailer)
  • "You're gonna like the way you look. I guarantee it." (Men's Warehouse)
  • "I don't always drink beer. But when I do, I drink Dos Equis. Stay thirsty, friends." (The Most Interesting Man in the World)
  • "Genesis does what Nintendon't." (Sega Genesis U.S. commercials)
    • "SEGA!"
  • "You're a kid now! You're a squid now!" (Splatoon commercials)
  • "Silly rabbit! Trix are for kids!" (Trix)
  • "You followin' me, camera guy?" (Vince Offer)
    • "You're gonna love my nuts."
  • "To show you the power of Flex Tape, I sawed this boat in half!" (Flex Seal)

    Anime & Manga 

    Comic Books 

    Comic Strips 

    Fan Works 

    Films — Animation 

    Films — Live-Action 

    Literature 
  • "Somewhere in La Mancha, in a name whose place I don't care to remember..." (Don Quixote)
  • Moby-Dick
    • Opening line: "Call me Ishmael."
    • "From Hell's heart, I stab at thee!"
  • "The first rule of Fight Club is 'You do not talk about Fight Club.' The second rule of Fight Club is 'YOU DO NOT TALK ABOUT FIGHT CLUB.' (Fight Club)
  • A Tale of Two Cities
    • "It was the best of times. It was the worst of times."
    • "It is a far, far better thing I do, than I have ever done..."
  • Harry Potter
  • A Song of Ice and Fire
    • "The things I do for love."
    • "The common people pray for rain, healthy children, and a summer that never ends. It is no matter to them if the high lords play their game of thrones, so long as they are left in peace. They never are."
    • "When you play the game of thrones, you win or you die. There is no middle ground."
  • Pride and Prejudice
    • "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife."
    • "In vain have I struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love you."
  • "Emma Woodhouse, handsome, clever, and rich, with a comfortable home and happy disposition, seemed to unite some of the best blessings of existence; and had lived nearly twenty-one years in the world with very little to distress or vex her." (Emma)
  • "You pierce my soul. I am half agony, half hope." (Persuasion)
  • "Bah, humbug!" (A Christmas Carol)
    • "God bless us, every one of us!"
  • Stephen King:
    • "He thrusts his fists against the posts and still insists he sees the ghosts." (It)
      • "They all float down here. 'THEY ALLL FLOAT."'
    • "Sometimes dead is better." (Pet Sematary)
    • "M.O.O.N. That spells _____." (The Stand)
    • “His single-minded purpose. His unending fury.” (Christine)
    • "Late last night and the night before, Tommyknockers, Tommyknockers, knocking at the door. I want to go out, don't know if I can, because I'm so afraid of the Tommyknocker man." (The Tommyknockers)
    • "The man in black fled across the desert, and the gunslinger followed." (The Dark Tower)
      • "I do not aim with my hand; he who aims with his hand has forgotten the face of his father. I aim with my eye. I do not shoot with my hand; he who shoots with his hand has forgotten the face of his father. I shoot with my mind. I do not kill with my gun; he who kills with his gun has forgotten the face of his father. I kill with my heart."
      • "Go then, there are other worlds than these."
  • Tolkien's Legendarium:
    • "In a hole in the ground there lived a hobbit." (The Hobbit)
    • "One Ring to rule them all, One Ring to find them, / One Ring to bring them all and in the darkness bind them." (The Lord of the Rings)
  • "The rosy fingers of dawn." (The Iliad)
  • "So it goes." (Slaughterhouse-Five)
  • "Water, water everywhere, nor any drop to drink." (The Rime of the Ancient Mariner)
    • "As idle as a painted ship upon a painted ocean."
  • "Lasciate ogni speranza, voi ch'entrate" ("Abandon all hope, ye who enter.") (The Divine Comedy)
  • "The sky above the port was the color of television, tuned to a dead channel." (Neuromancer)
  • "The past is a foreign country. They do things differently there." (The Go-Between)
  • "Big Brother is watching you." (Nineteen Eighty-Four)
    • "WAR IS PEACE. FREEDOM IS SLAVERY. IGNORANCE IS STRENGTH."
  • "All right, I'll go to hell, then." (The Adventures of Huckleberry Finn)
    • "Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot."
  • "All animals are equal. But some animals are more equal than others." (Animal Farm)
  • "I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine." (Atlas Shrugged)
    • "Who is John Galt?"
      • Both leading to one of the more memorable quotes of literary critique: "Eventually, the question you ask stops being 'Who is John Galt?' and becomes 'When will John Galt shut up?'"
  • "The question isn't who is going to let me, it's who is going to stop me." (The Fountainhead)
    • "Before you can do things for people, you must be the type of man who can get things done."
  • "April is the cruelest month..." (The Waste Land)
  • "I have no mouth, And I Must Scream" (I Have No Mouth and I Must Scream)
  • "Who said anything about safe? ‘Course he isn’t safe. But he’s good." (The Lion, the Witch, and the Wardrobe)
    • "Wrong with be right, when Aslan comes in sight."
    • "Do not cite the deep magic to me, witch. I was there when it was written."
    • "Always winter and never Christmas."
  • "Please, sir, I want some more." (Oliver Twist)
  • "There is nothing — absolutely nothing — half so much worth doing as simply messing about in boats." (The Wind in the Willows)
    • "The mole had been working very hard all morning at spring cleaning."
  • "Reader, I married him." (Jane Eyre)
  • "It was a blonde. A blonde to make a bishop kick a hole in a stained-glass window." (The Big Sleep)
  • "The only way to get rid of a temptation is to yield to it." (The Picture of Dorian Gray)
  • "Lolita, light of my life, fire of my loins." (Lolita)
    • "And this is the only immortality you and I may share, Lolita."
  • "I fell in love the way you fall asleep: slowly, and then all at once." (The Fault in Our Stars)
    • "Ok?" "Ok."
    • "It's a metaphor see: you put the killing thing right between your teeth, but you don't give it the power to do its killing."
  • "The field is covered in blood." (Watership Down)
    • "You are closer to death than I."
    • "All the world will be your enemy, O Prince with a Thousand Enemies. And if they catch you, they will kill you. But first, they must catch you, digger, listener, runner, prince with the swift warning. Be cunning, and full of tricks, and your people will never be destroyed."
  • To Kill a Mockingbird
    • "Stand up, Miss Jean Louise. Your father's passing."
    • "...it's a sin to kill a mockingbird."
    • "In the name of God, do your duty."
  • The Raven: "Quoth the raven, nevermore"
  • The Hunger Games
    • "... and may the odds be ever in your favor."
    • "Because she came here with me."
    • "There is no District 12."
    • "I tell him: Real."
  • "'No!' Jimmy protested..." (Meltdown)
  • Honor Harrington
    • "Goodbye, Citizen Chairman." (Ashes of Victory)
      • "Oops."
    • "What the hell. I've always liked a good challenge." (Mission of Honor)
    • "Why is it that people like you always think you're more ruthless than people like me?" (Shadow of Victory)
  • "Mother died today. Or yesterday maybe, I don't know." (The Stranger)
  • "Scientists have calculated that the chances of something so patently absurd actually existing are millions to one. But magicians have calculated that million-to-one chances crop up nine times out of ten." (Mort)
    • There is no justice. There's just me.
  • "Love will have its sacrifices. No sacrifice without blood." (Carmilla)
  • "I- am that is, my sword shall wield for me." (Redwall)
  • "My name is Harry Blackstone Copperfield Dresden. Conjure by it at your own risk." (The Dresden Files)
    • "I'm in the book."
    • "The building was on fire, and it wasn't my fault." (Blood Rites)
  • The Hitchhiker's Guide to the Galaxy:
    • "DON'T PANIC."
    • "The answer to the Great Question of Life, the Universe, and Everything is... forty-two."
    • "Mostly harmless."
    • "So long, and thanks for all the fish."
  • Alcatraz Series: The opening line, "So, there I was, tied to an altar made from outdated encyclopedias, about to get sacrificed to the dark powers by a cult of evil Librarians."
  • "Curiouser and curiouser." (Alice in Wonderland)
    • "Why is a raven like a writing desk?"
    • "But I don't want to go among mad people." "Oh, you can't help that, we're all mad here. I'm mad. You're mad."
      • "Have I gone mad?" "I'm afraid so, but let me tell you something, the best people usually are."
    • "Why, sometimes I've believed as many as six impossible things before breakfast."
  • Bridge to Terabithia
    • "Your friend Leslie is dead."
      • "You're lying. It's not true!"

    Live-Action TV 
  • "Your mission, should you decide to accept it..." (Mission: Impossible)
    • "This tape/message will self-destruct in five seconds."
  • "No soup for you!" (Seinfeld)
    • "These pretzels are making me thirsty!"
    • "George is getting upset!"
    • "Are you still... master of your domain?"
      • "I'm out!"
    • "Yadda yadda yadda."
    • "I'm not gay...not that there's anything wrong with that."
  • "I'm Rick James, bitch!" (Chappelle's Show)
  • "Live long and prosper." (Star Trek)
    • "To boldly go where no man has gone before."
    • "He's Dead, Jim."
    • "I'm a doctor, not a..."
    • "Set phasers to stun."
    • "Fascinating."
    • The episode "Spock's Brain" has its own signature line: "Brain and brain! What is 'brain'?"
  • "Make it so." (Star Trek: The Next Generation)
  • "Survey says..." (Family Feud)
  • "Horatio * ...* one liner. YEEEEEEEEAAAAAAAAAAAAAAHHHHHH!!!" (CSI: Miami)
  • "Tragic." (Yes, Prime Minister)
    • Oh, very droll, minister."
  • "I have a cunning plan." (Blackadder)
  • "My name is Jack Bauer, and this is the longest day of my life." (24)
    • "Dammit!"
    • "The following takes place between x am/pm and x am/pm."
  • "Live, from New York, it's Saturday Night!" (Saturday Night Live)
    • "Jane, you ignorant slut!"
    • "Now, wasn't that special?"
    • "I got a fever! And the only prescription...is more cowbell!"
  • "Will the real [mystery guest] please stand up?" (To Tell the Truth)
  • "Science rules!" (Bill Nye the Science Guy)
    • "Inertia is a property of matter."
  • "What's next?" (The West Wing)
  • "I've made a huge mistake..." (Arrested Development)
    • "There's always...money...IN THE BANANA STAND!!"
    • "I don't know what I expected."
    • "I'm afraid I just blue myself."
    • "...Her?"
    • "But still, where did the lighter fluid come from?"
  • "As God is my witness, I thought turkeys could fly!" (WKRP in Cincinnati)
  • "Don't tell me what I can't do." (Lost)
    • "We have to go back!"
  • "The Truth is out there." (The X-Files)
    • "Trust no one."
    • "Deny everything."
    • "I want to believe."
  • Doctor Who:
  • "Get ta steppin'!! (Martin)
  • "The avalanche has already started. It's too late for the pebbles to vote." (Babylon 5)
  • "Henshin!" (Kamen Rider)
  • Power Rangers:
  • "'Sanctuary For All' is not an empty motto." (Sanctuary)
  • "Listen very carefully, I shall say this only once." ('Allo 'Allo!)
    • "Good moaning."
  • "And Now For Something Completely Different." (Monty Python's Flying Circus)
    • "It's..." (Title card)
    • "No one expects the Spanish Inquisition!"
  • "Cocksucker" (Deadwood)
  • "The game is the game" and "It's all in the game" (The Wire)
    • "A man's got to have a code."
  • "Don't mention the war!" (Fawlty Towers)
  • "I am not a number. I am a free man!" (The Prisoner (1967))
    • "You Are Number 6."
    • "Why did you resign?"
    • "I've resigned. I will not be pushed, stamped, filed, briefed, debriefed, or numbered. My life is my own."
  • "One of these days Alice...one of these days, bam, zoom, straight to the moon" (The Honeymooners)
  • "I love it when a plan comes together" (The A-Team)
  • "Criminal is to be jailed!" (The Meeting Place Cannot Be Changed)
  • "Who killed Laura Palmer?" (Twin Peaks)
    • "She's dead. Wrapped in plastic."
    • "The owls are not what they seem."
    • "You know, this is - excuse me - a damn fine cup of coffee. I've had I don't know how many cups of coffee in my life, and this? This is one of the best."
      • "Damn fine coffee! And hot!"
    • "How's Annie? HOW'S ANNIE?!"
  • Spartacus: Blood and Sand:
    • "Forge your own path, or join with us. And together, we shall see Rome tremble!"
    • "Jupiter's cock!"
    • "Fuck the Gods!"
    • "(Capua,) Shall we/I begin?!"
    • "I. AM. SPARTACUS!"
    • "Blood rains down from an angry sky. My cock rages on, my cock rages on!"
  • How I Met Your Mother:
    • "Kids..."
    • "Suit up!"
    • "Legen... wait-for-it... dary!"
    • "Hi, have you met Ted?"
    • "True story."
    • "Let's go to the mall, today!"
    • "Lawyered!"
    • "I didn't break any state or federal laws. But I think I broke a much, much higher law. The Bro Code."
    • "Hi! One ticket to Farhampton please?"
  • "Friends don't lie." (Stranger Things)
  • "Everybody lies." (House)
    • "It's not lupus."
  • "I am the one who knocks!" (Breaking Bad)
  • "XO XO - Gossip Girl." (Gossip Girl)
  • The Walking Dead
    • "DON'T DEAD OPEN INSIDE."
    • "Hey, Dumbass. Yeah, you in the tank. Cozy in there?"
    • "CARL!"
    • "This isn't a democracy anymore!"
    • "Liar!"
    • "They're screwing with the wrong people!"
  • "FEENAY! FEE-HEE-HEE-HEENAY!" (Boy Meets World)
  • "I had sex and Dad is dead! He died a horrible death because I had incredible sex!" (The Secret Life of the American Teenager)
  • "I'M SO EXCITED! I'M SO EXCITED! I'M SO...SCARED!" (Saved by the Bell)
    • "Hey, hey, hey, hey, hey, what is going on here?"
    • "The pipes have ears."
  • "You might think that, I couldn't possibly comment." (House of Cards - both versions)
  • "Alone is what I have. Alone protects me." "No. Friends protect people." (Sherlock)
  • Game of Thrones
    • "Winter is Coming!"
    • "The man who passes the sentence should swing the sword."
    • "The things I do for love."
    • "I am a Khaleesi of the Dohtraki!"
    • "A Lannister always pays his debts."
    • "What do we say to the God of Death?" "Not today."
    • "Sir Ilyn. Bring me his head!"
    • "The King in the North!"
    • "For the night is dark and full of terrors."
    • "You know nothing, Jon Snow!"
    • "What is dead may never die, but rises again harder and stronger."
      • "Fuck the King!"
    • "Valar Morghulis!"
    • "Chaos is a ladder!"
    • "Dracarys!"
    • "The Lannisters send their regards."
    • "Reek, my name's Reek!"
    • "I am guilty for being a dwarf!"
    • "Elia Martel. Say her name! You raped her! You murdered her! You killed her children!"
    • "Finally, a girl is no one."
    • "You want a good girl, but you need the bad pussy."
    • "Shame. Shame. Shame..."
    • "Hold the door!"
    • "We're not a large house, but we're a proud one."
    • "BURN THEM ALL!"
    • "Promise me, Ned. Promise me..."
    • "You looked beautiful that night."
    • "Theon. You're a good man. Thank you."
  • Arrowverse
    • Arrow
      • "You have failed this city!"
      • "My name is Oliver Queen..."
      • "I must/have to become someone else. I must/have to become something else."
      • "I keep my promises, kid."
      • "I'm the justice you can't run from."
      • "What? No! Ray! Oliver!
      • "I'm always ten steps ahead and you still don't know what game we're playing yet."
      • "Obviously that particular comment didn't age too well."
      • "The hardest thing to do is to be a hero when no one expects you to be. The easier path is to be a criminal."
    • The Flash (2014)
      • "My name is Barry Allen, and I am the fastest man alive!"
      • "I don't think that bolt of lightning struck you, Barry. I think it chose you."
      • "Run, Barry. Run!"
      • "I'm always one step ahead!"
      • "Oh I'm not like The Flash, at all. Some would say I'm the reverse."
      • "I have to try."
      • "YOU CAN'T LOCK UP THE DARKNESS!"
      • "We are the Flash."
    • Supergirl (2015)
    • Legends of Tomorrow
  • "Down with this sort of thing." (Father Ted)
    • "The money was just resting in my account."
    • "Will you not have a cup of tea, father?"
      • "Go on, go on, go on, go on, go on..."
  • "I'm still here, bitches, and I know everything. -A" (Pretty Little Liars)
  • "Soggy bottoms." (The Great British Bake Off)
  • "We can rebuild him. We have the technology." (The Six Million Dollar Man)
  • "Saving people, hunting things, the family business." (Supernatural)
  • "And on that bombshell..." (Top Gear)
    • "...in the world."
    • "We met up, for a series of challenges."
      • "I was the first to arrive."
    • "Ambitious... but rubbish."
    • "Now it's time to see how it does on our track and that means handing it over to our tame racing driver. Some say (outlandish comment) and that (other outlandish comment). All we know is he's called 'The Stig'!"
  • It's Always Sunny in Philadelphia
    • "That's my character! I'm THE TRASH MAN! I come out, I throw trash all over the ring! And then, I start eatin' garbage! And then I pick up the trash can, and I bash the other guy in the head!"
    • "Wild card, bitches! YEEEEE HAAAAAAW!"
    • "Be gone from me, you soy boy beta cuck. The transaction is complete."
    • "Can I offer you a nice egg in this trying time?"
    • "Suicide is badass!"
  • "Here's one I made earlier." (Blue Peter)
  • Community
    • "Six seasons and a movie!"
    • "Annie's pretty young, we try not to sexualize her."
    • "Troy and Abed in the morning!"
    • "Streets ahead/behind."
    • "She's a no good B."
    • "Cool. Cool, cool, cool."
    • "Oh, Britta's in this?"
    • "You Britta'd it."
    • "Britta's the worst."
    • "Ha, GAY!"
    • "Shut up, Leonard! [Insert insult]"
    • "Leonard likes this post."
    • "This better not awaken anything in me..."
    • "It's TV; it's comfort. It's a friend you've known so well, and for so long you just let it be with you, and it needs to be okay for it to have a bad day or phone in a day, and it needs to be okay for it to get on a boat with LeVar Burton and never come back."
  • "Save the cheerleader, save the world." (Heroes)
  • "Bazinga!" (The Big Bang Theory)
  • "Boss! De plane! De plane!" (Fantasy Island)
  • "TANAKA THAI KICK" (Gaki no Tsukai ya Arahende)
  • "Monkey tennis." (I'm Alan Partridge)
  • "Oh. My. God!" (Friends)
    • "We were on a break!"
    • "How you doin'?"
    • "I got off the plane."
  • "Let's go to work." (Angel)
    • "Is that it? Am I done?"
  • "We've got movie sign!" (Mystery Science Theater 3000)
    • "EENNND! EEEEEEENNNND!!!"
  • "What the fork?" (The Good Place)
  • "Norm!" (Cheers)
  • Nick Verse:
  • Disney Channel Live-Action Universe:
  • Orphan Black:
    • "Just one, I'm a few, no family too. Who am I?"
    • "Welcome to the trip, man."
    • "Fetch me something gay."
    • "Are you my Sestra?"
    • "It is not Beth who I loved..."
  • The Adventures of Superman:
    • "Look! Up in the sky! It's a bird! It's a plane! It's Superman!"
    • "Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings In a Single Bound."
  • Titansverse
  • What Would You Do?
    • "Hi, I'm John Quiñones, and this has all been a part of a TV show called What Would You Do?..."
    • "Hidden cameras on!"
    • "We're at [insert location]..."
    • "We roll again."
    • "We roll one last time."
    • "Why—" (or "Why not") "—get involved?"
    • "Nothing prepared us for the (last) man/woman we're about to meet."
  • Roots (1977)
    • "What's your name!?"
    • "Kunta! Kunta Kinte!"
    • "My name is Toby."
  • "I am an/the emissary from Hell, Spider-Man!"(Spider-Man (Japan))
  • "This is the way." (The Mandalorian)
    • "I have spoken."
  • "The rich and powerful, they take what they want. We steal it back for you." (Leverage)
    • "Dammit, Hardison!"
  • "Title of your sex tape." (Brooklyn Nine-Nine)
    • "BOOOOOONE?!"
    • "VINDICATIOOOOON!!"
    • "Terry loves yogurt."
  • "That's What She Said" (The Office (US))
  • "Is that your final answer?" (Who Wants to Be a Millionaire?)

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    Pro Wrestling 

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    Theatre 

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