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Narm Charm

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Moments like these are silly, but also just too heartwarming to laugh at.

"When people express what is most important to them, it often comes out in clichés. That doesn't make them laughable; it's something tender about them."
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During a dramatic moment, there is Narm: a line is said too emphatically, or the alien is obviously a guy in a rubber suit.

So why isn't the entire audience laughing?

Perhaps the rest of the work is so good, and they are too wrapped up in it to be bothered. Or what's cheesy is more the fun kind of cheesy, so they are happy, but not laughing. Or maybe Rule of Cool is working its magic. Or maybe it was supposed to seem somewhat cheesy. Or perhaps the Narm feels natural in the scenario presented.

This is Narm Charm, something that by all reason should kill the drama, but doesn't. Some people will still find the scene to be true narm and others will find no narm at all. To some, it's Narm Charm and all part of the fun.

Often invoked as a form of ageism, when something that was considered normal for the time something was made is seen as narm by audiences of a later generation (for example, the fact most actors in the early days of cinema were theatre actors who, naturally, needed to overact a little on stage and knew no better when on camera, or silent-era actors who similarly acted differently than sound-film actors might). The interval between a production's release and it being seen as narm by new audiences is decreasing rapidly (to the point where Avatar is already starting to be seen as narm by some audiences).

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This is a common characteristic of many a Guilty Pleasure.

If a remake does away with this, it can result in opinions that the original was So Bad, It Was Better.

Compare Camp, Ham and Cheese, So Bad, It's Good (when something is liked because of the Narm).


Examples:

Do not state you disagree with an example, or that other people would. No example here is meant to be absolute.

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    Fan Works 
JoJo's Bizarre Adventure: One Cartoonist's Dream is a ridiculous crossover with enough effort and heart put into it to be genuinely entertaining.
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    Professional Wrestling 

    Tabletop Games 

    Theatre 

    Visual Novels 
  • Most of the final battle of Higurashi: When They Cry consists of schoolchildren curb-stomping a group of trained military professionals using nothing but homemade traps, Home Alone style. But because you spent the rest of the series watching these kids go through so much horror, suffering, and madness, it's hard not to cheer for them now that they are finally kicking the ass of the conspiracy that caused them all that pain.

    Webcomics 
  • In Questionable Content, the big reveal — that Faye's dad committed suicide in front of her — is so dramatic that even the big, cartoony sound effect "BLAM!" doesn't ruin the scene.
  • The bits of comedy that MegaTokyo contains post-Cerebus Syndrome often slip into this. For example, in this strip, Ed is taunting and tormenting Ping with text messages while planning to kill her; meanwhile he strikes up a pleasant conversation with our favorite Cloudcuckoolander Largo and (among other things), complements him on his Nice Hat.
  • Nuzlocke Comics are designed to be way too over-the-top and silly to be taken seriously, but due to the nature of the challenge it's hard not to feel something for the guy whenever a Pokémon faints.

    Web Original 
  • From That Guy with the Glasses:
    • Invoked with That Dude in the Suede' Let's Play/Review Show series Suede Played, were he plays his favourite silly games.
    • Kickassia (That Guy with the Glasses's second year anniversary video) THRIVES off this. Almost everyone overacts, scenes are over the top and goofy, and yet it's awesome. Part 4 has some good plot developments, and an honestly creepy scene where the Critic explains what the dynamite is for. And it's because you're not supposed to take anything seriously that you're able to enjoy what happens in it.
    • Also appears in The Nostalgia Critic's "Commercials Special" with a few over-dramatic lines like "I'm a wreck!" and "You were right, director of My Pet Monster.". But somehow it still managed to be a Tear Jerker overall and you just wanted to tell him that it was going to be okay. And it was.
    • Linkara is able to use Narm in order to make even the most ridiculous sentences sound badass. "I AM A MAN!" is the most prominent example, but it's worth mentioning that he did it even with the words "I'll kill you to death!" in his Countdown to Final Crisis review.
      • The whole Lord Vyce arc is made of this. A bunch of geeks running around shooting at each other with toy weapons, complete with hammy overacting and dime-store special effects shouldn't be nearly as awesome as it is.
    • The Nostalgia Chick's "Dark Nella Saga" was this all the way. Nella left no scenery unchewed, Lindsay's acting is... not the best ever and that's still awesome, both because she knows this and Nella herself can actually act legitimately scary while still being funny.
  • There Will Be Brawl brings us the famous "Well, excuse me, Princess", said by Link himself. However, the way he delivers it, dead serious and menacing during a falling out with Zelda, definitely make it fit this trope.
  • The meme Israel loves Iran, Iran loves Israel, because this campaign was practically asking for sarcastic and cynic replies, but then Israeli and Iranian citizens decide to make it really serious and call for peace between the two countries.
  • NES Godzilla Creepypasta: "I'll tell you a secret... I KILLED MELISSA." Narmy? Oh god yes. Terrifying? Just as much. Sad? Yes.
  • Kingdom Paf has its climax start with The Reveal the Big Bad actually was a Cyborg Future Badass version of Dora the Explorer. The idea is completely absurd, but it's played suprisingly serious compared to the rest of the saga, and actually manages to be somewhat creepy.
  • The intro used in Matt Santoro's videos like Pirates 4 FTW! is fast-paced and looks funny when the words "Matthew Santoro" show up on the screen in only a few seconds, but it fits the comedic tone of Matt's videos.
  • The Angry Video Game Nerd makes note of this being the case when he's playing A Nightmare on Elm Street (NES) and comes up to the "FREDDY'S™ COMING!" screen.
    "Despite all the shitty things in this game, this screen is so cheesy that it's just awesome!"
  • RWBY:
    • The JNPR dance is the corniest, cheesiest thing imaginable, but there couldn't be a more awesome or satisfying conclusion to that subplot.
    • Ozpin doing voices for the Maidens in the World of Remnant episode "The Four Maidens" is goofy, but it adds to the feeling that it's something out of a storybook, and works really well.
    • Adam's line when he's about to try and murder Blake is delivered with almost no emotion to the point where it doesn't even seem to be a question, but it just shows how far he's fallen and how he can't be reasoned with anymore.
  • The subreddit r/WholesomeCringe collects content that means well, but is executed amateurishly or strangely.
  • When Todd in the Shadows took a look at Right Said Fred's "I'm Too Sexy" for One Hit Wonderland, he gave this speech about the secret behind "I'm Too Sexy" and how a song so boneheaded can achieve such massive success. He even uses a "Harlem Shake" video to punctuate his point.
    Todd: Every so often, there comes along an idea. Could be any kind of idea, sometimes just a phrase, that is just so goddamn stupid that it can't help but take the world by storm. Pet Rocks. Mutant Ninja Turtles. Where's The Beef? And it's not like it's something you enjoy, exactly; it's just that it's so perplexingly stupid that you can't stop thinking about it. It becomes like a splinter in your brain. 'What's going on here?' 'What's the point of this?' And no one can forget it, and suddenly, it's a pop culture phenomenon. Well, anyway, that's my best guess for how this happened.

    Other 
  • Black Phoenix Alchemy Lab descriptions. One of their more popular perfumes is described as "The scent of sexual obsession, slavery to sensual pleasure, and the undercurrent of innocence defiled utterly. Amber and honey with a touch of vanilla." Completely overdone, but it damn well sells.
  • The final launch of the Space Shuttle has a moment of this. "On the shoulders of the Space Shuttle, America will continue the dream." That is an incredibly cheesy line by ANY standard, NASA, so why is it working so well?
  • The final launch of Discovery. "The shuttle now rolling over on its back for the eight and a half minute ride into orbit. Discovery now making one last reach for the stars."
  • In-universe: in an advertisement for the American version of The Voice, the four hosts are driving together in a truck. They argue over the music and keep changing it; it reaches Bonnie Tyler's "Total Eclipse of the Heart". Adam Levine says "talk about corny." Cut to an exterior shot, then back in the truck, where they're all singing along.
  • This commercial for Rapid Advance is insanely cheesy, but the song is so catchy it's hard to hate.
  • This lab safety video, from the kid with a mullet saying, "hey, fire." to the mannequin stop, dropping, and rolling.
  • The 1984-1988 Walt Disney Classics logo (shown here) has some really cheesy and primitive animation and music, but can be considered endearing because of its cheesiness.

    Real Life 
  • This does happen in real life, though it's sometimes best not to dwell on it depending on the situation. A situation will occur where a person will think to themselves that in any other situation this would be funny.
  • As parents know, a toddler with a sore throat can have the cutest little whispery-raspy voice - but the poor kid isn't feeling well, either.
  • School plays—particularly Nativity plays—are full of this. Small children in badly made costumes, and making it obvious from the way that they recite their lines that they have no idea what they're saying.
    • With their lack of special effects, low-budget props, and inexperienced actors, high school productions aren't immune to this trope, either.
  • Crying your heart out usually involves ridiculous expressions and "dying moose" noises, but in most situations people are willing to forgive you for it.
  • The "don't trust China, China is asshole" protester. Despite the flawed grammar, we knew what he meant. And COVID-19 has cast it in a whole new light.
  • Behold, attempts at social distancing includes Noodle Floats in Germany and inner tubes in Maryland.


Alternative Title(s): Mostly Narmless

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