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Matthew Santoro (born July 16, 1985) is a Canadian streamer and YouTuber. When he first began uploading to YouTube starting on May 13, 2010, his videos were mostly just comedy in the vein of =3 (which was one of his biggest influences), but his videos afterwards were usually educational, with comedy being a secondary theme.

Matt's weekly videos were uploaded every Tuesday and Saturday and were usually split into the following series:

  • Top 10 fact videos, which were traditional and the most common of Matt's videos.
  • A new 50 Amazing Facts to Blow Your Mind video was uploaded each month.
  • Facts in 5, which was Exactly What It Says on the Tin.
  • 7 Myths, a series dedicated to debunking seven myths that are often commonly believed and are misconceptions.

Matt also had a second channel (known as Matthew Santoro 2, now deleted) where he had a more constant Monday-to-Friday schedule of uploading vlogs, real-life videos, product reviews, and an additional series called Mail with Matt. Additionally, he had a (now defunct) third channel called Santoro Gaming that was activated on January 4, 2016, where Matt uploaded gaming videos on Mondays, Wednesdays, and Fridays. Put trope examples from that on its own page, not on here.

In August 2021, Matthew announced on Twitter that he was leaving YouTube for good to focus on streaming; however, in December 2022, he announced that he would return to the platform. You can view his streams on his Twitch account.

You can vote for your favourite video here.


"So, here they are: 50 (or more) Amazing Tropes to Blow Your Mind":

  • Aerith and Bob: Matt and his clones are Matt, Hugo, Eugene, Lorrenzo... and Big Shine.
  • Animal Motifs: He associates himself with whales when filming 50 amazing facts under the name of "the knowledge whale" while imitating a surfacing whale while imitating whale sounds. His banner for the 50 amazing facts has whale imagery.
  • Ambiguous Gender: In "20 Haunting Halloween Facts", Matt talks about how ancient Celts believed that spirits roamed the Earth on Halloween night, and began wearing costumes to avoid being recognized as a man or a woman.
  • Ambiguously Bi: Matt. He's been shown to have had a girlfriend, but he's also expressed sexual attraction to the male Al Gore.
  • And a Diet Coke: In "Pet Peeves", Matt says that he once saw a woman at McDonald's order a Big Mac, an extra-large fry, and a diet soda.
  • Apologises a Lot: In ''10 Differences between Canadians & Americans!", Matt says that he and his fellow Canadians apologise for almost everything.
  • April Fools' Day: "I'm Moving to Alaska" turned out to be this. Matt said that he would move to Alaska the next day, for reasons like riding seals and whales for the entertainment of Eskimos, running around with polar bears, and freezing. To his surprise, some people fell for this.
  • Arson, Murder, and Jaywalking:
    • Zig-zagged in "Yo Mama". In the beginning of the video, Matt talks about what it was like to be a child, saying "Some kid would make fun of your mom, and then you'd cry, and then you'd end up punching said kid in the face, and then you grew up with violent tendencies which caused you to lose every job you've ever had because you keep punching your bosses in the face, and then you'd use all your newly-found free time to make videos on the Internet!"
    • In "Winter is WICKED!", Matt says that winter is bad, because winter means no more sunny days, no more warm weather, and no more girls in bikinis.
    • In "THE GREATEST EVAR!", Matt is surprised to learn that Homer Simpson was voted as the greatest character created for TV or film from 1990 to 2010. He objects, saying that while he likes Homer Simpson, he thinks that Darth Vader, Batman, and Hannah Montana deserve the title more than Homer Simpson.
    • In "Psychic Octopus & Oil Spills", Matt says that when he watches TV, he watches "important stuff", like House, Entourage, and Barney & Friends.
    • In "World of Warcraft BEATDOWN", Eugene is embarrassed about an incident that once happened to him where someone made a fake Facebook profile with the name "Sexy Lexi" and a revealing profile picture and added him as a friend. He defends himself to Matt by saying, "Yeah, OK, that only happened once, and she said she liked me. And she was really pretty. Plus, she said she liked my lightsaber."
    • In "Worldwide Internet Control!", Matt says that Kim Jong-il, Mahmoud Ahmadinejad, and Steve Ballmer note  always plagiarize other peoples' ideas.
    • In "The 10 Types of People on Instagram", Matt complains about people who use obscure hashtags on Instagram like #BooBooKittyPictureFun. He says, "#Annoying, #Overkill, #Stop. #BooBooKittyPictureFun."
    • In "Why Beards are Awesome", Matt says that a beard can be useful for carrying things such as weapons, tools, and snacks.
    • In "10 Most BIZZARE Cults that Exist RIGHT NOW!", Matt lists the despicable things that cults have done as "slavery, ritual suicides, mass killings, and the destruction of Tom Cruise's reputation."
  • Artistic License – Geography: In "Catching Up: With Matt! (#1)", Matt says that Mexico is part of South America, but it's actually only part of North America.
  • Artistic License – Medicine: In "20 Reasons Why NOT to Be 'In Da Club'", Matt says that if you're at a club and you fall anywhere, you should just assume you have AIDS or herpes, because of all the broken glass lying around. In reality, falling on broken glass lying around is extremely unlikely to give you AIDS, as that has only happened a few times.
  • Artistic License – Religion: In "10 Scarily Plausible TV Show Theories!", Matt mentions the 7 deadly sins being from The Bible. Although they are mentioned individually in The Bible, they are never mentioned together as one whole list.
  • Attention Deficit... Ooh, Shiny!:
    • In "Do You Have a Short Attention Span?", Matt says that he doesn't have a short attention span, and immediately gets distracted by a bird.
    • In "The A.D.D Test", Matt says that he doesn't get distracted easily, and immediately gets distracted by a bird.
  • Author Avatar: All of Matt's clones represent a certain aspect of Matt's real life personality: Eugene represents Matt's nerdy side, Hugo represents Matt's goofy side, etc.
  • Ax-Crazy: Hugo in ''THE GREATEST EVAR!", where he knocks Matt unconscious, locks him up in a closet, and ties him up.
  • Back from the Dead: In "10 DEAD PEOPLE Who CAME BACK TO LIFE!", Matt talks about 10 people who died and then came back to life.
  • Badass Santa: Defied in "20 Haunting Halloween Facts". Matt says that the Headless Horseman could kick Santa's ass, because he couldn't get punched in the face. He adds that Santa is fat, and so would probably be bad at fighting.
  • Bad Future: In "10 EPIC BATTLES that Changed History FOREVER!", Matthew returns from the future only to be freaked out by the fact that the future was taken over by robots.
  • Bad Liar: Matt is never able to tell a convincing lie, because whenever he lies, he inadvertently gives it away by getting shifty eyes.
  • Bait-and-Switch Comment: In "20 Haunting Halloween Facts", Matt says, "Halloween, also known as All Hallows' Eve, is always held on October 31st, and has been celebrated for over 2000 years. That's as old a legend as that guy that can walk on water, move a boulder with his bare hands, and turn water into wine! What's his name again? Oh yeah, Chuck Norris!"
  • Berserk Button:
    • Whenever someone criticizes Apple, Eugene tries to attack them with a lightsaber.
    • If anyone leaves a troll comment on one of Matt's videos, Big Shine will beat them up.
  • The Big Guy: Matt's clone, Big Shine. He's tough, and beats up anyone who leaves a troll comment on one of Matt's videos.
  • Big "NO!": In "How to Start off 2014 Right!", Matt calls a random stranger and asks her if she wants to be his friend. She shouts, "NO!".
  • Biting-the-Hand Humor: In "Catching Up: With Matt! (#1)", Matt says that he'll take questions posted from his fans on Instagram, Facebook, and Twitter. He then says that he was gonna take questions from Google +, the social network that is associated with YouTube, the website that he uploads videos on, but since nobody uses Google +, he didn't bother.
  • Blatant Lies:
    • Wheezy Waiter and Corey Vidal do the intro for Matt in "Worldwide Internet Control!". Wheezy Waiter introduces himself as Corey Vidal, and Corey introduces himself as Wheezy Waiter.
    • In "Why Lying is OK!", Hugo eats a cat, and Matt asks him if he's seen the cat. He says that he hasn't.
    • In "Mark Zuckerberg Eats Goats!", Matt asks Hugo if he's been taking pictures with his phone again. He says no, even though he clearly has.
    • In "My Favourite Stuff from the 90's!", Matt talks about shows he liked in the 90's, and mentions Xena: Warrior Princess. He then says that he never watched it.
    • In "100th Video Spectacular! (MEGA COLLAB)!", Zak says that Matt helped kill John F. Kennedy. He then answers the question of how Matt could have done so, since he was born 22 years after the assassination: he's a time-travelling demon.
    • In "Back to School-What NOT to Do!", Matt tells Eugene that he thinks that his clothes look good.
    • In The Stinger of "A New Planet & Antimatter!", a fan commenter accuses Matt of putting subliminal messages in his video. He denies this, while messages show up on the screen for a fraction of a second, some of them telling the viewer to subscribe.
    • In "Why Lying is OK!", Matt's friend asks him if he ate the ice cream. He gets shifty eyes, and says no. His friend doesn't buy it, and asks him why he's not looking at him. He says that he is looking at him.
    • In "Why Lying is OK!", Matt tells the audience that if they don't subscribe, the world will end the following week.
    • At the beginning of "10 Bizarre UNEXPLAINED Miracles from Around the World!", which is about bizarre unexplained miracles from around the world, he says that the topic at hand is "completely noncontroversial".
  • Book Ends:
    • "Social Media Challenges" begins and ends with "the face", which is usually only done at the end of every vlog instead of at the beginning.
    • In the beginning of "A New Planet & Antimatter", Matt pats his body, and says, "Woah". This doesn't make sense until the end. At the end, Eugene breaks the container of antimatter, which kills Matt. Matt convinces St. Peter to let him go back to Earth instead of Hell, since he was just about to get 1500 subscribers. He goes back, pats his body, and says "Woah".
  • Bread, Eggs, Breaded Eggs:
    • Zig-zagged in "World of Warcraft BEATDOWN". Matt is surprised to learn that someone in the Congo had successfully smuggled a crocodile on a plane. He says that the security should have bothered to check his bag, because he could have been smuggling drugs, or a bomb, or a midget stuffed with a bomb and drugs.
    • In "Q&A With Matt #3", Matt is asked by a fan if he prefers ice cream or salad, and he says ice cream salads.
    • In "The 10 Biggest Unexplained Mysteries of All Time", while Matt describes a phenomenon called Angel Hair, he claims people speculate it could be from spiders, UFO's, or even spider UFO's.
  • Bread, Eggs, Milk, Squick:
    • Zig-zagged in "Yo Mama". Matt talks about what childhood was like for most people, saying "Some kid would make fun of your mom, and then you'd cry, and then you'd end up punching said kid in the face, and then you grew up with violent tendencies which caused you to lose every job you've ever had because you keep punching your bosses in the face, and then you'd use all your newly-found free time to make videos on the internet!"
    • In "Star Wars in 3-D!!!", Matt mentions 4 movie-viewing options: Blockbuster, Netflix, iTunes, and pirating movies for free.
    • In "Friday the 13th ft. Eugene", Eugenesays that he has a My Little Pony collection, his mother is his favourite person in the world, and he has irregular bowel movements.
    • In "Winter is WICKED!", Matt mentions the good things about being near a warm fire: watching the flames flicker, hearing the wood crackling, and smelling the smoke. He then smells smoke, and discovers that Hugo just made a fire.
    • In "40 Fascinating Facts about Money!", Matt says that, according to studies, if you offer someone 10 million dollars (specifically that number), they will do almost anything: abandon their friends and family, change their sex, and even commit murder!
    • In "28 Things I've Learned In 28 Years!", Matt makes an announcement to the friends, subscribers, and trolls in his audience that it's his birthday.
  • Broken Aesop: In "20 Socially Unacceptable Things", Matt says that it's bad to pick your nose and flick the booger onto the carpet. At the end, he does this.
  • Butt-Monkey:
  • Canada, Eh?: It's a Running Gag that Matt is Canadian, and does things weirdly: apologizing a lot, says "eh" a lot, etc.
  • Canadian Equals Hockey Fan: He once joked that if a robber walked into a Canadian's house, the homeowner would probably offer the robber a beer and ask them to stay and watch the Toronto Maple Leafs game with them.
  • Catchphrase: Before stating the topic of a list video, he'll say "So, here they are..."
  • Captain Obvious: In "40 Fascinating Facts about Money!", Matt mentions committing murder, and does an Evil Laugh. He then says, "That's not right".
  • The Casanova: Lorrenzo. He frequently "gets some bitches", and is implied to sleep with them.
  • Catchphrase:
    • Matt has:
      • "Hey guys, welcome to the vlog."
      • "You're welcome for the visual."
      • An old and retired one is "Welcome to the show, my name's Matt Santoro, and this episode's brought to you by [topic of subsequently shown short video]".
    • Lorrenzo, one of Matt's clones, often says "Let's go get some bitches!".
  • Cerebus Syndrome: Matt's videos started off being mostly comedic, but later became educational, with comedy being a secondary theme.
  • Classical Anti-Hero: [Eugene. Due to his clumsiness when Matt sends him to sneak into the research facility to steal the antimatter so it won't destroy the world, he accidentally drops the jar of antimatter, killing him and Matt.
  • Cliffhanger: At the end of "THE GREATEST EVAR!", Hugo knocks Matt unconscious and takes over Matt's web series. This doesn't get resolved until the next episode, "Drake NYC Riot", when Matt breaks free from his captivity, sneaks up on Hugo while he's distracted, knocks him out, and regains control of the show.
  • Comically Missing the Point: In "7 Things That Make a YouTuber", the world is ending, and Matt gasps in horror... because he almost forgot to save the video that he was editing.
  • Continuity Nod: One of Matt's videos is called "20 Ways to Lose Your Man Card", which lists 20 ways to lose one's man card, a symbolic representation of one's manliness. In a later video, "Mail with Matt #3", Matt gets sent a physical man card from a fan in the mail. Matt is quick to explain the continuity nod to the audience.
  • Cool Shades: Matt sometimes wears these, like in "Triumphant Return!" when he walks into the room after not having made any videos for a month.
  • *Cough* Snark *Cough*: In "The Weirdest Christmas Traditions Around the World", Matt talks about Zwarte Piet, who is always depicted as black, having an afro, and having big lips. He then says, "(Cough) Racist!" and acts like he was just coughing.
  • Covered Up: In-Universe: In the video "10 FAMOUS SONGS You Didn’t Know Were COVERS!", Matt talks about famous songs that, unbeknownst to most people, are actually cover songs.
  • Cross-Referenced Titles: The title of Matt's video "Winter is WICKED!" is a reference to the title of one of his previous videos, "Autumn is AWESOME!".
  • Cruel and Unusual Death: Most of the deaths discussed in "The 10 Most Bizarre Deaths of All Time".
    • "Through the Looking Glass": Death by falling as a result of running into a window of unbreakable glass—only for the frame to give way.
    • "Wee for Wii": Death by water intoxication as a result of drinking almost 2 gallons of water in a radio contest for a Wii.
    • "Death by Chocolate": Death by drowning in boiling-hot chocolate after being knocked unconscious by a mixing blade to the head.
    • "A Serious Handicap": Death by a golf club fragment to the heart as a result of angrily smashing a golf club on a bench.
    • "Roast of the Century": Death by being slowly grilled to death after infuriating authorities.
    • "Revenge of the Snake": Death by a bite from a snake's decapitated head.
    • "A Killer Meal": Death by digestion problems from an excessive meal of lobster, caviar, sauerkraut, smoked herring, champagne, and fourteen servings of dessert.
  • Curse Cut Short: In "The 10 WEIRDEST Superstitions in the World!", Matt holds a black cat, and says, "'Cuz I don't give a fu - (sneezes) And I just remembered I'm allergic to cats."
  • Deadpan Snarker: Matt often makes sarcastic comments, like this one in "Allergies":
    Matt: And not only am I limited to things I can do outside, but - lucky me! - I'm also allergic to cats and some animals inside.
  • Demonic Possession: In "20 Haunting Halloween Facts", Matt says that he's used a Ouija board many times before, and nothing bad has ever happened to him. He then gets possessed.
  • Department of Redundancy Department: In "Reasons to Celebrate!", Matt says that Victoria Day is big in Canada (where he lives), because they get to drink beer, let out fireworks, drink beer, see their family and friends, drink beer, get a day off paid, and drink beer.
  • Disgusting Public Toilet: In "20 Reasons Why NOT to Be 'In Da Club'", Matt says that the bathrooms at clubs are a reason to not go to the club. He gags, and says that that reason is self-explanatory, so he won't bother getting into it.
  • Disproportionate Retribution: In "Bacon Flavoured Thoughts!", Matt says that disliking bacon should be punishable by death.
  • Distracted by the Sexy: In a Q&A video, someone asked him who he thought the hottest female was. He said Kate Upton, and to prove it, he played a clip of Kate Upton dancing in lingerie, which he stared at for a few seconds before regaining focus.
  • The Ditz / Dumb Muscle: Hugo, one of Matt's clones. He uses made-up words, mistakes paint chips for the kind of chips meant for eating, and thinks it's a good idea to get numerous immunization shots at once.
  • The Dog Bites Back: The ending of "THE GREATEST EVAR!" Hugo escapes from his captivity (forced upon him by Matt), beats up Matt, and takes over the show (although he doesn't have control for long).
  • Don't Explain the Joke: Done in "Why Lying is OK!". Matt talks about a hacktivist group that had been wreaking havoc on the net for the last 50 days.
    Matt: The group's name is Lulz Sec, which stands for Lulz Security. They call themselves that because, unlike other hacktivist groups like Anonymous, these guys hack just for the laughs. Or, just for the lulz. "Lulz", meaning "lol", which means "laugh". Yeah, it's all very clever!
  • Double Entendre: In "Space Turds", the words "I hear [Tiger Woods is] good with holes" show up on the video screen, a reference to both Tiger Woods' golf career and Tiger Woods' sex life.
  • Downer Ending:
    • Subverted in "A New Planet & Antimatter!". Eugene accidentally breaks a jar of antimatter, which kills Matt, sending him to heaven. St. Peter implies that Matt will shortly go to Hell, because he was never nice to Hugo and was always telling his audience to keep it sexual. But then, Matt tells St. Peter that he was just about to get 1500 subscribers, so St. Peter lets him return to Earth.
    • "THE GREATEST EVAR!" Hugo escapes from his captivity, gets mad at Matt for locking him up, and attacks him. Then, he faces the audience, and says, "Hugo's show now."
    • "Anonymous". The video ends with Anonymous taking over Matt's video.
  • Early-Installment Weirdness: In early videos, Hugo wears normal clothes. In later videos, he wears his signature outfit of a hoodie, even when he's inside the house during the summer.
  • Easter Egg: "How to Start off 2014 Right!" contains a hidden link to a bonus video.
  • The End of the World as We Know It: Discussed in "The End of the World!?", a video made in 2010, where Matt discusses whether the world will end in 2012.
  • Every Episode Ending: Matt does "the face" at the end of every vlog.
  • Evil Lawyer Joke: In "20 Haunting Halloween Facts", Matt says, "There are people around the world that are 'vampires', who actually drink peoples' blood and claim to drain their life and take everything but their very life. These people are better known by their day name, 'lawyers'."
  • Exactly What It Says on the Tin: Many of Matt's videos are this. For example, "10 DEAD PEOPLE Who CAME BACK TO LIFE!" is about 10 dead people who came back to life.
  • Fan Hater: In-Universe: In "20 Haunting Halloween Facts", Matt says that people who play World of Warcraft have unibrows, have hairy palms, and leave the dead only in search of food.
  • Flanderization: Hugo, one of Matt's clones, started out as being mildly stupid, but later became insane.
  • Foreshadowing:
    • If you pause Matt's video "Anonymous" at various points, you can see Matt wearing the Guy Fawkes mask worn by the members of Anonymous. This foreshadows Anonymous taking over his video at the end.
    • In "Winter is WICKED!", Eugene says that he's a warlock in World of Warcraft. Later, it turns out that he's a warlock in real life, too - he snaps his fingers, and makes it snow.
  • Four Is Death: In "The 10 WEIRDEST Superstitions in the World!", Matt mentions how some Chinese buildings don't have fourth floors.
  • The Fourth Wall Will Not Protect You:
    • In The Stinger of "10 Most DISTURBING Children's Toys Ever Made!", a puppet version of Matt goes towards the camera and says "I'm coming for you".
    • Matt attempted an invoking of this trope in "The 10 CRAZIEST Drugs You Never Knew Existed!". After talking about the Devil's Breath (a drug in the form of an odorless, tasteless powder that can be blown into a victim's face to induce Laser-Guided Amnesia), Matt blows a similar white powder into the camera and says "You want to subscribe to this channel" before acknowledging that it doesn't work through cameras.
  • Freeze-Frame Bonus:
    • In his video about the hacker group Anonymous, if you pause it at various points, you can see Matt wearing the Guy Fawkes mask worn by the members of Anonymous.
    • In "Worldwide Internet Control!", Matt says that Steve Ballmer, the then-CEO of Microsoft, always plagiarizes peoples' ideas. The Apple logo then flashes on the screen for a fraction of a second.
    • In The Stinger of "A New Planet & Antimatter!", a fan commenter accuses Matt of putting subliminal messages in his video. Messages, including ones telling the viewer to subscribe, show up on the video for a fraction of a second.
  • The Friend Nobody Likes: Discussed in "20 Reasons Why NOT to be 'In Da Club'". Matt talks about that one friend who's a total downer and nobody likes, but who the group feels like they have to invite him because he's part of the group. Matt then says that people should just not invite that person anymore.
  • Funny Background Event:
    • In "20 Haunting Halloween Facts", Matt says, "I mean, come on, ghosts? They don't exist! Never once in my life have I ever seen a ghost. And I never will." While he's saying that, a ghost walks in the background.
    • In "Raygun vs. Fire!", Matt says that it would be cool if people had rayguns, because they would be able to put out fires without breaking a sweat. While he's saying that, a fire starts in the background, and Hugo puts it out with his ray gun.
    • In "20 Valentines Day facts", Matt talks about how Verona, Italy receives thousands of letters addressed to Juliet Capulet every Valentine's Day. He says that it must be bad for the girls named Juliet who live there, because their mailboxes will be filled with letters from lonely men who have nothing better to do than to write to a girl who never existed. In the background, Eugene is about to deliver his letter to Juliet, but then runs off crying.
  • Gainax Ending: "Friday the 13th. ft. Eugene" ends with Eugene, Matt's clone, doing the weird face that Matt does at the end of every vlog, implying that Eugene and Matt are the same person. What makes this even weirder is that, earlier in the vlog, Matt briefly talks to Eugene.
  • Gratuitous Spanish: At the very beginning of "Text the Pope!", Matt says to the audience, "¿Hola, cómo estás?", which means "Hello, how are you?".
  • Halloween Episode:
    • "Halloween". It ends with a Screamer Prank, and then the words "Happy Halloween" show up on the screen. The video then goes to The Stinger.
    • "20 Haunting Halloween Facts".
  • Height Angst: In "How to Start Off 2012 Right!", Matthew tries to follow the New Year's Resolution of standing tall. When someone taller than him stands next to him, he gets mad, says "Fuck you," and walks away.
  • Hero Antagonist: Hugo when Matt locks him up for no apparent reason, and he serves as the antagonist, attacking Matt and taking over his web series.
  • He's Back!: The aptly titled "I'M BACK!", where Matt returns to his channel after six months of absence in the most epic way possible.
  • Heterosexual Life-Partners: Matt and Rob Dyke, particularly at the fact Rob helped Matt during some dark times.
  • Hollywood Tourette's: In "The A.D.D Test", when Matt goes to pick up his Tourette's medication and finds that the store is closed, he curses in anger, "Motherfucking ballsack hairy asshole dick-licking tits!".
  • Hostile Show Takeover: Hugo at the end of "THE GREATEST EVAR!", although Matt regains control in the next episode.
  • Hurricane of Euphemisms:
    • In "The Best Worst Pick Up Lines", Matt says, "Warning- these pick up lines may not result in you getting any of the: Punani, Poon-tang, Pink Taco, Gut Locker, Meat Purse, Fur Burger, Bearded Clam, Wizard's Sleeve, Yogurt Pot, Clown's Pocket, Hippo's Yawn, Harry Potter, Pooter, Snack that Smiles Back, Whisker Biscuit, Beef Curtain, Squish Mitten, or the Pink Velvet Sausage Wallet."
    • In the "worst jobs" video, Matt mentions the sperm bank janitor, who picks up after people who are answering the bone phone, playing backstroke roulette, bludgeoning the beef steak, choking Charlie till he throws up, discharging dishonorably, playing the skin flute solo, doing the five-finger knuckle shuffle, participating in hand-to-gland combat, jerking the gherkin, jacking the beanstalk, milking the monkey, paddling the pickle, shining their helmet, playing tug-of-war with Cyclops, and/or whipping the dripper.
  • Hypocritical Humour: In "Do You Have a Short Attention Span?", Matt criticizes Amazon's decision to abridge their 80,000-word books to 10,000 words. He says, "And what about the Harry Potter series? They would have to fly Harry from his house on Privet Drive straight to the Battle of Hogwarts with no knowledge of the Horcrux or how to defeat Lord Voldemort!" Then, Eugene comes in, and says, "Oh god, Matt, you are truly a nerd."
  • I'm Going to Hell for This: After he talks about someone who drowned in chocolate in his "10 Most Bizarre Deaths" video:
    Matt: (starts dancing to music) Oompa Loompa, doompity dee, that's one tasty death if you want to ask me! (music stops) I'm sorry, I'm going to hell.
  • Insistent Terminology: In "Triumphant Return!", Matt says that he got some "cool social media cards" made for him. Big Shine says that they're "business cards". Matt corrects him, explaining that they don't have any personal information. Big Shine gets even madder, and knocks down Matt.
  • I Resemble That Remark!: In "The End of the World!?", Matt opines that humans are devolving to the level of "sniveling tards." Hugo shows up, says "Hey, that term is offensive!", and snivels.
  • Is This Thing Still On?: In "The End of the World!?", Matt and Hugo dance to some music together in a silly manner, but then Matt realizes that the camera is still on, so he tells Hugo to stop.
  • Jerkass: One has a brief appearance in "20 Reasons Why NOT to Be 'In Da Club'". A man named John is chatting it up with a girl at a club, and an unnamed man suddenly comes in and mentions that John has herpes. John is not happy.
  • Jerk with a Heart of Gold: Matt is this in the early videos. He's usually not very nice to Hugo, but he decides to change his ways and gives Hugo a hoodie with his name on it for Christmas.
  • Lampshaded Double Entendre: In "The Urban Dictionary Quiz 2", Matt and Jim are sitting on Jim's couch, and Jim tells Matt, "Thank you for having me on my couch. If you know what I mean."
  • Lampshade Hanging:
    • In "20 Easter Facts!", Matt lampshades the fact that he almost always tries to make a joke to make his facts funny.
    Matt: The tradition of painting Easter eggs is called "pysanka" and originated in the Ukraine. And I literally can not find one joke to make that funny.
    • In "10 Full Months of Vlogging COMPLETE! (305 Days in a Row!)", Matt lampshades his sudden lighting change: "Not everything has to perfect. Not even the lighting. Now I'm orange. That's OK."
    • One of the messages that appears in The Stinger of "A New Planet & Antimatter!" for a fraction of a second says, "Do you really pause at each one of these?".
    • In "20 Haunting Halloween Facts", Matt screams at the audience to scare them, and immediately lampshades that it wasn't scary.
    Matt: Did I get you? No? Alright.
  • The Last Of These Is Not Like The Others:
    • In "20 Haunting Halloween Facts", Matt says, "Pumpkins also come in blue, green, and white. This is great for kids that might want to carve their favourite childhood character. Like Papa Smurf, or Kermit the Frog, or... Michael Jackson!"
    • In "20 Valentines Day facts", Matt says, "It's almost February 14th, and that means it's almost Valentine's Day! A day where people show they love each other with diamonds, roses, chocolates, and... other things."
    • In "I'm Probably on a Plane or a Ship Right Now", Matt tells the audience that if he doesn't upload a vlog the day after, then it'll be because he choked on a chicken wing, he got stabbed, the ship he's going on sank, or he got attacked by a rabbit sloth.
    • In "20 Haunting Halloween Facts", Matt says, "The most common costume for male adults is a vampire. For female adults, it's a witch. For Elton John, it's a pack of fudge. [Beat] What?"
    • In "20 Jolly Christmas Facts", Matt references Michael Jackson's alleged pedophilia. He says that, according to legend, St. Nicholas would bring gifts for good children, coal for bad children, and Michael Jackson for "really" bad children.
    • In "20 Lucky St. Patrick's Day Facts", Matt says that a good classification for a leprechaun would be a troll, a gnome, or Seth Green.
    • In "The A.D.D Test", Matt says that he expects instant news, instant coffee, and instant porn.
  • The Leader: Matt. He makes all of the videos, and is in charge of all of his clones.
  • Male Gaze: When asked in a Q&A video who he thought the hottest female was, Matt said Kate Upton, and to prove it, he played a clip of Kate Upton dancing in lingerie. This distracted Matt for a few seconds before he regained focus.
  • Mathematician's Answer: In "Q&A With Matt #3", Matt is asked by a fan where he gets his fancy shirts from, and he says the store.
  • Meaningful Name: Big Shine has that name because he's The Big Guy.
  • Mood Whiplash: His video 10 Unbelievable Things People Have Done While Sleeping starts out as innocent, discussing an artist who works while sleeping. Then at the 1:20 mark, it changes to... murder.
  • Nerd Glasses: Matt's nerdy clone, Eugene, wears these.
  • Nice Guy: Matt is a very cheerful, friendly, respectful, and nice guy. Despite this, he has said he has suffered from depression over the past couple years.
  • Nightmare Retardant: Invoked with the Screamer Prank at the beginning of "20 Haunting Halloween Facts". This is immediately lampshaded afterwards.
    Matt: Did I get you? No? Alright.
  • No Fourth Wall: Almost every video involves Matt talking to the viewer.
  • "No. Just… No" Reaction: In "The Weirdest Christmas Traditions Around the World", Matt talks about the Tio de Nadal, a traditional log in Spain that is beaten by families until it poops out gifts. Matt then reads aloud the song that goes with the log. After he reads it, he shakes his head in disgust.
  • Non Sequitur: Lampshaded in one of the mail vlogs.
    Matt: They see me rolling... They pooping! note  [Beat] I'm sorry, that's weird. Oh wait, it's my show! I can do whatever I want!
  • Oh, Crap!: "Earthquake & the G20" ends with an earthquake, causing Matt to panic.
  • Once per Episode: Matt starts out most of his early videos by showing a comedic video clip to his audience.
  • Only Sane Man: Matt. Eugene is a nerd and is socially inept, Hugo is insane and does numerous dangerous activities, Lorrenzo focuses on nothing but having sex with women, and Big Shine believes that the Easter Bunny is real despite being an adult, but Matt acts completely normally.
  • Overly Long Gag: In "How to be Like Matt Santoro!", fellow YouTuber Rob Dyke does the video and roasts Matt. One of the things he says you need to do in order to be like Matt is to set your phone's timer to go off every 5 to 15 seconds for the rest of your life, and brush your teeth whenever it goes off, since Matt's teeth are so white. Rob actually does this 8 times in the video.
  • Pilot Episode: His so-called "episode zero", which was just an introduction to his channel and how his videos would work.
  • Pragmatic Hero: Matt. In ''A New Planet & Antimatter!", for example, he believes that the antimatter isn't safe with the scientists who have it because it could accidentally destroy the world. He's correct, but he resorts to the questionable act of having Eugene sneak into the research facility with the antimatter and steal it, in order to ensure the safety of the world.
  • Precision F-Strike: "Passing Those Who Inspire Me" includes one use of "pretty damn good", but no other swearing.
  • Rapid-Fire Comedy: In the early videos, Matt makes a joke every few seconds.
  • Real Men Eat Meat: In "20 Ways to Lose Your Man Card", Matt says that all men, with the exception of ones who have freak conditions where they're poisoned by meat, should eat meat, or else they're not manly.
  • Record Needle Scratch: In "20 Socially Unacceptable Things!", a man asks his friend how it's going. He responds that his parents just died and that he's having a really difficult time getting over it. Then, a record scratches, and the man interrupts him to talk about how his car just got 22-inch rims, because he doesn't care about his friend's problems.
  • Rule of Three: In "Robotic Bartenders! (Cruise Day 1)", Matt asks Nadine what they should cheer to. She says "a successful first day" and a "tomorrow of epic awesomeness". He says that they should cheer to exactly 1 more thing, so they cheer to living life.
  • Running Gag:
    • Matt being bald.
    • Matt having notably white teeth.
    • Matt being Canadian.
    • Hugo's love of fish heads.
    • In the mail vlogs, people sending Matt money.
    • Also in the mail vlogs, people sending Matt origami ninja stars. note 
    • Eugene claiming that his lightsaber is real.
    • Matt telling his audience to keep things sexual.
    • Eugene threatening Matt with a lightsaber.
  • Russian Reversal:
    • In "20 Valentines Day facts", Matt says that many countries celebrate Valentine's Day, including European and Asian countries, with the exception being Russia: "Because in Russia, Valentine's Day celebrate you."
    • In "The 10 WEIRDEST Superstitions in the World!", Matt says, "In Soviet Russia, web gets posted on the cat."
    • In "The 10 Craziest Game Shows of all time!", he says "In Soviet Russia, game show play you...da."
    • For fact 25 of "50 AMAZING Facts to Blow Your Mind! #35" he says, "In Soviet Russia, space fly to you."
    • With the "10 Biggest Military Screw-ups in history, Matt says, "In Mother Russia, land invade you".
  • Sad Clown: After admitting his abusive relationship with Nicole Arbour, his videos from the past eight months will become Harsher in Hindsight especially in the episode where he goes back into a relationship with Nicole and taking the blame for why both he and Nicole broke up.
  • Sadly Mythtaken: In "10 Famous Paintings with HIDDEN CODES!", Matthew refers to Hades as a "Greek goddess." However, Hades is a Greek god, for he is male.
  • Schmuck Bait: In The Stinger of "Anonymous", a fan commenter tells Matt to keep pressing 7, so he gets out a keyboard and does so. He explodes.
  • Screamer Prank: The video "Halloween" turns out to be this at the end.
  • Screw This, I'm Outta Here: In his "10 weirdest foods" video, after having barely gotten past balut (developing duck embryo that is boiled alive and eaten in the shell), he realizes that the next food is deep-fried tarantulas, which immediately makes Matt jump out of his chair and leave the room, trying to end the video right then and there.
  • Self-Deprecation: Has embraced this on several occasions, on the basis that he believes that "you gotta be able to laugh at yourself."
    • Matt sometimes makes fun of himself for being bald and being short.
    • His top-10 video on plagiarism started with Eugene taking a potshot at him for his plagiarism accusations.
  • Sequel Episode: "20 Ways to Lose Your Man Card" lists 20 ways to lose your man card, a symbolic representation of one's manliness. "20 MORE Ways to Lose Your Man Card" lists 20 more ways to lose it.
  • Signing Off Catchphrase:
    • At the end of most videos during the stingers, Matt will say "bye" in a snobby accent.
    • "Peace" also counts as well.
  • Sixth Ranger: Eugene. Matt, Big Shine, Lorrenzo, and Hugo had already been introduced as characters, but Matt didn't bring him on board until "Star Wars in 3-D!!!". Matt is quick to explain to the audience who he is.
  • Slasher Smile: Saves these for his more horror-related videos, reasonably.
  • The Smart Guy: Eugene, Matt's nerdy clone. Word of God (Matt himself) says that, if Matt's clones had a fight to the death, Eugene would win - despite being physically weak, he could build something like a tank to defend himself, because he's the only clone intelligent enough to do so.
  • Smart People Play Chess: In "10 CRAZIEST Laws in the World", Eugene wins a game of chess against a boxer.
  • Spiders Are Scary: In "20 Haunting Halloween Facts", Matt says, "If you see a spider on Halloween, that's the spirit of a loved one watching over you. But reincarnated loved one or not, I still squash that son of a bitch. Those things are fucking nasty!"
  • Spoof Aesop: Matt ends "Back to School- What NOT to Do!" by telling the kids in his audience to stay in school for as long as possible, because when they go into a job, they'll have to take shit from the senior in their office.
  • Stereotypical Nerd: Matt's clone, Eugene. He wears Nerd Glasses and suspenders, is socially inept, and loves Star Wars.
  • The Stinger: When he does this, he thanks the viewer for watching the video, tells them to subscribe if they enjoyed the content, and tells them about his other internet accounts.
  • Stylistic Suck: "Silence of the Laundry" may or may not have invoked this.
  • Take a Third Option:
    • Discussed in "Star Wars in 3-D!!!". Matt mentions iTunes as a third option to Blockbuster and Netflix.
    • In "Psychic Octopus & Oil Spills", Matt takes a third option between calling the octopus an octopus and calling the octopus an octopi:
    Matt: This octopus - is it "octopus", or "octopi"? [Beat] This octo is named Paul, and he was born in England, but he lives in Germany.
  • Technologically Blind Elders: In "3 Full Months of Vlogging COMPLETE! (90 Days in a Row!) :D", Matt sees an elderly couple, and decides to stop the vlog in case they don't know what he's doing.
  • Tempting Fate:
    • In "20 Haunting Halloween Facts", Matt discusses the urban legend that drinking Diet Coke with Mentos on Halloween causes you to explode. He says that there's no truth to it, and gets out a Mento and some Diet Coke to prove it. He explodes.
    • In "Anonymous", Matt says that he's safe from being hacked by Anonymous, since he's a small-time creator. Anonymous immediately takes over his video.
  • That's What She Said: Upon getting a thick envelope in "Mail with Matt #3", he says, "This is thick... this is thick! That's what she said.".
  • Theseus' Ship Paradox: Matt discusses this paradox in "The 10 Most MIND-TWISTING Paradoxes of All Time!".
  • Tinfoil Hat: Matt dons one in the "10 Deadliest Natural Disasters" episode after a rant on how mass media are only there to control the minds of the working class so the rich can get richer.
  • Toilet Humour: Defied in "The 10 CRAZIEST Scientific Theories About Existence!". Matt is about to make a poop joke, but decides not to, because he wants to keep the video highbrow.
  • Unusual Euphemism: In "The Best Worst Pick-up Lines", Matt refers to the vagina as "[the] Harry Potter".
  • Visual Pun:
    • In "Triumphant Return!", Matt says, "Being the smart guy I am, I decided to do a little digging." He then picks his nose, and says, "No, not that kind of digging."
    • In "40 Fascinating SEX Facts!", Matt says, "That's a cock in the background", and points to a picture of a rooster.
  • Wham Episode: Two to be exact: "My Abuse Story" on his vlog channel that revealed that Matt, who's known for being a bubbly nice guy was in a controlling and abusive relationship, which leads to him breaking down in tears. And the recent one "There's Something I've Never Told You" where he reveals his struggles with depression and has become a Stepford Smiler as a result, but is thankfully seeking help.
  • What Are Records?: Discussed in "Things I Can Tell My Grandchildren", which is about things Matt can tell his future grandchildren. One of the things Matt says he'll tell his grandchildren is that he had to use dial-up internet as a child. He then says, "Oh, you don't know what that is? Well, allow me to explain it for you!". note 
  • What the Hell, Hero?: In "A New Planet & Antimatter!", Matt dies and goes to heaven. St. Peter calls him out for being mean to his clone, Hugo.
  • Who Shot JFK?: In "100th Video Spectacular! (MEGA COLLAB)!", Zak says that Matt helped kill John F. Kennedy.
  • Your Mom: The topic of "Yo Mama". Matt shares many of these jokes in the video, such as, "Yo mamma's so ugly, she made blind kids cry!".
  • Zombie Apocalypse: In "10 DEAD PEOPLE Who CAME BACK TO LIFE!", Matthew says that when people hear about people coming Back from the Dead, they picture a group of zombies rising up and people running from them in horror.

"And now you're just a little bit smarter!"

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