In the 2010s, a new type of toy became popular: the Blind Bag. The idea existed even prior to the 2010s, but the idea really hit it big in the early half of the decade.

Blind Bag toys are toy sets where you don't know what you get until you open them. This brings an element of surprise to them. It also makes them highly addictive because it's difficult to complete collections.

Many companies make original Blind Bag toys, but there are also numerous licensed tie-ins. Blind Bags are usually very small and cheap to buy. They're inexpensive to make, but they make back their money by people buying over and over in an attempt to get the ones they want.