Follow TV Tropes


Advertising / Long Long Man

Go To
From left:Chi, Long Long Man, and Tooru.

"Long Long Maaaaaaaannnnnnnnn~!!!" *cue sexophone music*
—- The commercials' Running Gag

Long Long Man is a series of advertisements for Sakeru Gummy, a Japanese brand of candy. It became famous on the internet for its interesting narrative filled with plot twists, making it half-commercial, half-Soap Opera.

Tooru-san and Chi-chan are a happy couple who love eating Sakeru Gummy candy together. However, their love life is thrown into chaos when they encounter the Long Long Man, who eats Long Sakeru Gummy (which is one long strip of candy, instead of several smaller ones like the regular version). Chi-san finds herself conflicted between her current relationship with Tooru and her love of long things which the Long Long Man can satisfy.

See all of the commercials put together here. Note that, as mentioned above, the plot goes through a surprising amount of twists and turns for an advertising campaign, so beware of spoilers below!



  • Aborted Arc: Chi's Secretly Dying sub-arc is never further explored after the segment it makes it debut in. The next segment implies she was just faking it to get out of the relationship with her coworker scolding her for it.
  • A Day in the Limelight: The final commercial is from Long Long Man's perspective, helping to explain his motivations and actions throughout the prior segments.
  • Big "NO!": Chi shouts this several times in succession when she sees Long Long Man and Tooru sharing their Sakeru Gummy with one another. This is not long after she attempted to dump the latter.
  • Does This Remind You of Anything?: Chi's preference for longer candy over the shorter version may remind one of... another thing which women prefer when it's longer. To drive the point home further, one of the ads depicts Tooru having an Imagination Spot of Chi eating one of said longer candies with Long Long Man... while they're both naked in bed together.
  • Advertisement:
  • Dramatic Drop: Chi drops her things this way constantly, especially in the presence of Long Long Man.
  • Incompatible Orientation: The final commercial reveals that the Long Long Man is gay, and the reason why he was always found near Chi is because he was actually looking at Tooru.
  • Laser-Guided Karma: Chi gets hers after dumping Tooru for Long Long Man a second time, and on their own wedding day, no less. Her just desserts come not long after this, when it's revealed Long Long Man was only sticking around her to look for Tooru. He then begins wooing and sharing Sakeru Gummy him instead, leaving her empty-handed and pretty much a pariah in front of her friends and family at the wedding.
  • Leitmotif: Long Long Man has a specific Sexophone tune which plays whenever he appears.
  • Love Triangle: Chi is torn between her current partner Tooru and the new, exciting Long Long Man.
  • My God, What Have I Done?: Chi has such a moment when she learns that putting all of the pieces of a regular bag of Sakeru Gummy together results in the same amount of candy as the Long format, meaning that her breakup with Tooru was for nothing.
  • Netorare: Parodied, except instead of an actual affair it's with Sakeru Gummy.
  • No Name Given: The Long Long Man himself is never given an actual name.
  • Oh, Crap!: Chi's expression when she finds out that Long Long Man wants Tooru and not her, not long after she dumps the latter a second time, no less.
  • Only Known by Their Nickname: Long Long Man's real name is never given.
  • Secondary Character Title: While the series is named after him, Long Long Man has the least focus amongst the main characters.
  • Secretly Dying: It's eventually revealed that Chi is actually ill and doesn't have long to live. This is why she loves long things so much, because they make her think of a long life.
  • Sexophone: The shout of "Long Long MAAAAAAAAN!" is followed by a seductive-sounding saxophone riff which may remind one of George Michael's "Careless Whisper".
  • Trademark Favorite Food: It's a commercial for Sakeru Gummy, so guess what everyone's favorite food is.
  • Twist Ending: Admit it, you never thought that Long Long Man was gay and after Tooru and not Chi the whole time, didn't you?
  • Weddings in Japan: Tooru and Chi have a Western-style wedding ceremony, during which Tooru wears a white tuxedo. The Long Long Man, however, wears a black tuxedo when he shows up. With a ridiculously long tail.
  • Widget Series: An advertising campaign that's basically a soap opera where the characters' love life is shaken up by candy? Since its airing, it's become a well-known example of Japan's weirdness.

Example of: