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Skewed Priorities

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"Give me a minute, I'm almost at the save point."
"You said the same thing five minutes ago!"

"We could all have been killed — or worse, expelled."

Common sense tells us that tasks and goals which have severe consequences if they are ignored—such as avoiding death, obtaining food and shelter, taking care of your spouse and children, or not getting fired from your job—are more important than optional desires such as looking fashionable, not missing your favorite television program, obtaining some rare collectible, or saving a trivial amount of money. If there's some kind of emergency, you're supposed to drop everything and deal with that emergency because nothing else is that important. However, there are certain people who seem to have it all backwards, and ignore big problems while spending their effort on things that are relatively meaningless. They might risk their lives by running back into a burning building to save some easily replaceable possession, spend money that they need for dialysis treatments by buying a flatscreen TV instead, drive a hundred miles out of their way to fill up at a station where fuel is only ten cents cheaper, or—as quoted from Hermione above—feel less concerned that their boarding school heroics might get them killed than the possibility it might get them expelled. Usually, this is to underscore how obsessed they are with a particular object or subject, and it tends to be Played for Laughs as long as their foolishness only backfires on them. It's more difficult to laugh about when the character's skewed priorities cause permanent injury to some other, innocent person.


Can result in Disproportionate Retribution, And Then What?, or I'm Thinking It Over!. Compare with Arson, Murder, and Jaywalking. See also Honor Before Reason and Always Save the Girl. Major Injury Underreaction could overlap with this. Compare Bystander Syndrome, where everyone has Skewed Priorities. Compare This Is No Time for Knitting, where someone's apparent Skewed Priorities turn out to be on the right track after all, as well as Worrying for the Wrong Reason, where one character expresses some concern about a situation and another corrects them with a new concern. Advertising likes this trope, poking fun at the idea that their product is so awesome you should abandon everything else in favor of it. For when a character thinks social media is more important than safety, see Social Media Before Reason. The Indy Hat Roll is a high-speed example, if the item reached back for isn't actually vital.


This trope is a favourite of the Cloud Cuckoo Lander, though anyone can be prone to it. See also Worst News Judgment Ever, for when it applies to the media.

Obviously Truth in Television.


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  • A Bud Lite ad has a man and a woman driving down an empty road at night, and spotting a hitch-hiker with a six-case of Bud and an axe.
    Man: Hey, that guy has Bud Lite!
    Woman: And an axe!
    Man: But he has Bud Lite!
    Woman: ...and an axe.
    Man: I'm sure he has a good reason. [pulls over] Hey man! What's with the axe?
    Axe Murderer: It's a, uh...bottle opener.
    Man: Cool man, hop in!
    [advertisement proper plays]
    [see a hitch-hiker with a six-case of Bud and a chainsaw]
    Man: Hey, that guy has Bud Lite!
    Axe Murderer: And a chainsaw!
  • This 1999 ad from Sprite's "Obey Your Thirst" campaign has a bunch of film studio executives gathered around discussing the marketing campaign for their upcoming Summer Blockbuster Death Slug (a parody of the prior year's Godzilla (1998), which by then was already notorious for being an overhyped, overmarketed dud). They've got merchandise, kids' meals, and a tie-in rap single called "Slug Slam" all lined up. As for the actual movie...
    "Well, we don't have a script yet, but we can bang one out by Friday."
  • Subverted in a radio commercial for Jimmy John's sandwiches. A man orders Jimmy John's, and when the deliveryman arrives, points out that the house is on fire. The first man hands the deliveryman a bucket. Other Jimmy John's delivery people arrive, and they put out the fire together. When a fireman shows up, he asks the first man why he didn't call the fire department first. Except he did call the fire department first; Jimmy John's is just that fast.
  • An old cell phone commercial has a dad being more concerned about his kids running up their phone bill than he is about them getting an A on a test or accidentally backing the car into the garage.
    Dad: Ten calls in ONE DAY?

    Anime & Manga 
  • Digimon Adventure had some fun with this one.
    Izzy: Hello, mom and dad, the fate of the world, remember? My grades can wait!
  • The Wolkenritter in Magical Girl Lyrical Nanoha A's sure got their priorities straight. When told that the Arc En Ciel, a weapon that distorts time and space for hundreds of kilometers to disintegrate everything in its range, is going to be used near Uminari City to get rid of the Eldritch Abomination, their only worry is, of course, how it would affect their master Hayate's house.
    Shamal: I don't really want Hayate-chan's house to get obliterated either...
    Chrono: We're not talking about damage on such a small scale...
  • In Blend-S, when Kaho's mother blasts at her for performing poorly at an exam and threatens to ban her from gaming if she doesn't score at least an average mark in the make-up test, she nevertheless makes the most of what little gaming time she has remaining.
  • One Piece:
    • In the Thriller Bark arc, Luffy puts recovering the Straw Hats' stolen food on the same level as rescuing Nami and getting his, Zoro and Sanji's shadows back (without which, they will be vaporized by the sunlight). This is in keeping with his personality, as he is at one point unsure whether he wants the legendary One Piece or a Hercules beetle more.
    • In earlier episodes, he said a bard was more important to the crew than a medic.
    • Both he and Carrot show it here; both seem far more concerned with their dinner than the dozen or so Marines out for their heads, pausing fight them only between mouthfuls. Of course, the same can be said for the Marines; one is more concerned that there'll be none of the curry left for them, while another seems to prioritize finding Nami to hit on her.
  • There's a chapter of the Sayonara, Zetsubou-Sensei manga all about this. For instance, one character who is a hardcore otaku, runs into his burning home to rescue various moe merchandise he owns, but neglects his sister, who is still trapped inside. He promptly gets smacked by his mom when the sister is rescued by firefighters in the interim.
  • The computer society president in the Haruhi Suzumiya anime shows this briefly when challenging Haruhi to a game to get his computer back:
    "I'm even willing to overlook the mental trauma you inflicted upon me when you stole my computer!"
    • Completely overlooked is the fact she blackmailed it out of him by threatening to frame him and his clubmates for gang-rape. Though it is possible that he was referring to the entire incident and not just the taking-the-computer part, though he is vague.
  • A Certain Magical Index:
    • When Ouma Yamisaka blows up the restaurant Touma and Index were eating at, Touma yells at the guy for shredding his homework in the process.
    • During the Hyouka Kazakiri arc, everyone in the mall is informed there is a terrorist attack going on and urged to evacuate. Mikoto and Index waste time arguing about the fact they are rivals for Touma's affections, and ignore Touma, Kuroko, and Hyouka asking them to get moving, until Kuroko gets fed up and teleports them away.
    • When Touma gets pissed off at the villain of the Daihasei Festival arc, Oriana Thompson, who is involved in a plot to brainwash the city, it's not the possibility of mass mind control that really upsets him, it's that her actions are interfering with the festival that's going on. This is because Touma tends to care more about the individuals than the long term consequences, but it still comes across as rather bizarre.
    • When Ollerus tries to tell him what he knows about Imagine Breaker, Touma blows him off, saying he needs to finish his shopping before the store closes.
  • Bleach:
    • In the Fake Karakura Town arc, Hachi and Soi Fon are facing Baraggan, a Nigh Invulnerable Walking Wasteland. Hachi tells Soi Fon that they have to work together and combine their powers, or Baraggan will kill them. Soi Fon coldly declares that she will never work with a comrade of Urahara, whom she hates. She says this while Baraggan is advancing on them. Keep in mind that Baraggan has already disintegrated her arm. In the nick of time, Hachi promises to trap Urahara in a forcefield for a month, and Soi Fon finally agrees.
    • Pesche and Dondochakka often get distracted talking about inane topics during battles.
    • In the Thousand Year Blood War arc, a new villain by the name of Ivan invades Ichigo's bedroom. Ichigo promptly kicks him out and then prepares to go after him. Ishida, Orihime and Chad decide it's more important for them to stay behind and eat up the bread that Orihime brought than go out to help him.
      • Just before that, Ichigo doesn't really seem to mind the fact that Ivan broke into his house and seems more annoyed that he's standing on his bed.
    • After Ichigo effortlessly knocks four female Sternritters through buildings, three of them regroup and marvel at his strength, wondering what they should do. Suddenly, the fourth, Candice Catnipp, goes completely berserk, ranting that Ichigo will die for getting her covered in dust. The other three comment, "That's what you're concerned about?"
  • Sailor Moon:
    • In The '90s anime dub, when Serena finds her fellow Sailor Scouts all chained up in a room from the Monster of the Week. Raye lampshades this by angrily ordering her to help them.
    Serena: Hey, Mercury, I thought you were in computer school.
    Amy: Class finished early.
    • Usagi in general (in the anime at least). In the earlier episodes, she cares more about being a normal girl than being the protector of the universe. This led to a Beware the Nice Ones moment with Luna when she threatens to claw Usagi's face when she doesn't feel like helping stop the Monster of the Week and looks scary doing it.
    • Usagi and Rei argue over which one of them is prettier when they're in the middle of a fight against Jadeite.
  • Devil Hunter Yohko: When Sayoko Mano was given the choice between dating and sex, or carrying on her family's legacy by becoming the 108th Devil Hunter, she chose sex. Which is how she became pregnant with her daughter, Yohko, at only 15. And now that Yohko's old enough to make the same choice, Sayoko actively encourages her to do the same.
    Sayoko: [to Yohko] Life's too short to waste on being a Devil Hunter. A cute girl your age should get out more and date lots of young men. Here.
    [Sayoko tosses Yohko a pack of condoms]
  • Dragon Ball:
    • Goku and Piccolo fight in the final match of the 23rd World Martial Arts Tournament. Piccolo announces that he plans to kill Goku and take over the world, even nearly killing the audience with stray energy blasts. When Goku's friends attempt to assist him, he orders them back, saying that if they help him, he will get disqualified. They incredulously ask, "You're still thinking about the match!?" and try to point out that Piccolo obviously doesn't care about the match (you get disqualified if you kill your opponent), but to no avail.
    • In later episodes, Goku and Chi-Chi tried to get Annin to put out the fire in the Ox-King's castle, and Annin only cared about her noodles. Goku, understandably, is angry about it, even though it didn't excuse his rude behavior.
  • Dragon Ball Z:
    • Chi-Chi thinks Gohan's studies are more important than saving the world. It's to the extent that, in the movie "Super Android 13!", Gohan outright asks her if his studies really matter more to her than Goku's life, which shocks Chi-Chi enough to let him go help.
    • Vegeta in the Buu Saga has this when he only cared about gaining power and being better than Goku than the fate of the universe, by allowing Babidi to turn him into Majin Vegeta and causing Majin Buu to be released.
    • Played for laughs in the Namek Saga, where Dr. Briefs considers Goku's rebuilt spaceship unfit for takeoff—because he hasn't found the right spot for the stereo speakers.
    • Goku believes that fair fights are more important than saving the world. Because of this, he has let his most powerful enemies transform to their strongest level of power. Also, he gave Cell a senzu bean and tried to get Gohan to fight him, because he felt it wouldn't be "fair" if Gohan beat Cell at his weakest.
    • Gotenks is an arrogant blowhard who cares more about showing off than actually saving the world. During his fight with Super Buu, he deliberately drags out the fight for the sake of drama and fakes being too weak to fight... which leads to him and Piccolo getting trapped in the Hyperbolic Time Chamber and Super Buu escaping and killing everyone outside.
  • Dragon Ball Super:
    • Goku asks Vegeta to train with him. While normally, Vegeta is just as obsessed with fighting as he is, he declines because his daughter is about to be born and he wants to be there. Goku gets confused and thinks Vegeta is being weird, wondering why something like a birth would be more important than training. This implies Goku wasn't there when his son Gohan was born.
    • Beerus is a God of Destruction whose attitude towards a planet is largely dependent on its cuisine. He is shown blowing half of a planet to pieces because the food he was offered was subpar, and nearly destroyed the earth when Majin Buu refused to share pudding with him. Thankfully, after his fight with Goku, it has been the other foods he sampled that has spared the planet from his wrath.
    • Zen'O holds the Tournament of Power, where the losers get their home universe erased from existence. While everyone else understandably freaks out when they learn about the stakes, Goku cares more about the fact he has a chance to fight the strongest opponents in several universes.
    • When Goku goes to recruit Android 17 for the Tournament of Power, he initially refuses because he was more concerned with protecting the nature preserve he worked at from poachers, even after being told that the fate of the universe was at stake. His reasoning was that everything being destroyed was preferable to just the innocent suffering, despite having a wife and children at home. Android 18 was even worse in that regard, as she threatened to quit the team after finding out there was no cash reward even after being told all of their lives were on the line.
  • Fairy Tail: In the Fantasia arc, Laxus and his crew turn the girls to stone, and threaten to shatter them unless the guys search the town for and defeat them. Traps laid by one of Laxus's teammates force the guys to fight each other in order to advance, all desperate to save the girls. Natsu is trapped in a forcefield and struggles to escape, not to save the girls, but because he wants to fight the others and prove that he's the strongest. Makarov angrily calls him out on this, but Natsu explains that Laxus is obviously bluffing about shattering the girls. It turns out that he was correct. Laxus didn't truly have the heart to kill anybody.
    • Played for Drama in the Sirius Island arc. In the middle of the guild's S-Class Exam, in which the wizards compete for the chance to become one of the guild's elite, the dark guild Grimoire Heart attacks, forcing them to cancel the exam. Most of the wizards immediately get what's going on and go out to fight Grimoire Heart, but Cana is so desperate to become an S-Class wizard so that she can reveal herself to her father Gildarts that she uses a magic card to put Lucy(who, as Cana's partner, is helping her without standing to gain anything) to sleep and goes off to finish the exam by herself. Luckily, though, she realizes what she's done and comes to Lucy's rescue.
  • In High School DXD, when Issei is mortally wounded in the first episode, his first thoughts are regretting that he's about to die without getting laid and getting a harem. He immediately lampshades how selfish this is. At other times, he'll think about perverted things during serious moments. His priorities remain rather skewed after he's revived as a devil. For instance very few things besides his friends' lives can trump breasts. In one major battle against an enemy who can cause anything to become half its size and/or power. Issei is struggling immensely in this battle, when someone mentions that the attack could halve the size of his crush's breasts. Almost immediately Issei exhibits an explosion of near-infinite, pure, unbridled fury. You can destroy his school, you can threaten his hometown, but don't you dare threaten his club president's boobs.
  • Bookworm Lucy (etc.) Yamagami from Servant × Service has a tendency to allocate an absurdly large portion of her salary on books, to the point of practically starving herself. For example, in episode 11, Yutaka saw her eating...bread crust for lunch. This is also a trait that Yutaka exploits a little; he keeps asking her out to eat because he knows she'll say yes because she'll be hungry.
  • From Kill la Kill, Mako is very ditzy. In the first episode, she is kidnapped and hung upside down ready for execution, and she's more concerned that everyone can see her panties. When her captors say they will dunk her in boiling oil, she's more concerned that the oil will make her clothes transparent. Her captors comments that she's either very carefree or very stupid.
  • Puella Magi Kazumi Magica. Kazumi's Establishing Character Moment is asking for food toward the house owner when she wakes up. Yes, she did punch the owner when she realizes she's naked, but when her stomach growls, it implied that all is forgotten. Even the fact that said owner planned a terrorist attack didn't bother her much than, say, the chance that the food might be poisoned.
  • Played for Drama in Garo The Animation. When Lara's house is attacked by the Monster of the Week, Leon advises her and her family to run away to a certain tree where a barrier against monsters is. However, Lara's grandfather disobeys the orders and runs into his burning home to rescue his harvest. This only suceeds in getting Lara and all her family killed.
  • In Magical Girl Apocalypse, when Akuta gets his arm blown off, his only complaint that that it will now be more difficult for him to masturbate.
  • Gate: When the gate of the other world shows up in the first episode, Japanese citizens are attacked by an unknown hostile enemy force dead set on invading the land beyond the Gate. Though he does his part as a JSDF soldier, Youji was much more worried about the fact that he wouldn't be able to buy any Doujinshi due to the attack, rather than the fact that a hostile army came out of nowhere and was killing people.
  • In Yu-Gi-Oh! GX, there's this dialogue between Bonaparte and Crowler when Chancellor Shepard returns from his sabbatical:
    Bonaparte: [panicked, running into office] Crowler! Crowler! Something terrible has happened!
    Crowler: Don't tell me! The faculty kitchen is out of fondue?
    Bonaparte: It's worse than that! Actually, it's more like a toss-up. Chancellor Sheppard is back and he's headed this way!
  • What would you do if you were bound by tentacles and were getting the life slowly sucked out of you? If you're Neptune from Hyperdimension Neptunia the Animation, you'd worry about your unfinished video games, of course!
  • One-Punch Man: Due to the fact that he's basically an Invincible Hero, Saitama is prone to thinking about something like his groceries or rent, even when in the middle of a fight.
  • So, I Can't Play H!: You'd think Mina would at least be a little upset that Quelle invaded her home by mind controlling her parents. Except Mina doesn't mind it at all. When Ryosuke asks her about it, she tells him she's happy now that she's part of a provisional contract, like him.
  • Near the end of the City Hunter story arc involving Miyuki Kobayashi, when armed criminals pursue Kaori and Miyuki in a Car Chase into a narrow alleyway and the girls, trying to flee from said criminals, find more of them in a car ahead of them, Kaori, not wishing to take the risk of waiting too long for Ryo to catch up to rescue them, suggests that they just ram the car ahead in hope of escaping on foot afterwards. Miyuki, seeing no other way, agrees, but adds that Kaori and Ryo would have to pay for the cost for the car repair. Kaori understandably calls her out on it.
  • In Chapter 6 of Miss Koizumi Loves Ramen Noodles, Koizumi reveals that she handed in her test paper completely blank because the day before the exam, she impulsively went to Touhoku to eat some Natto Kimchi Cream Cheese Ramen.
  • In Fullmetal Alchemist, towards the end, the sacrifices have been gathered for the Big Bad's bid for ultimate power, and the fate of the world is at stake. Said Big Bad has just finished his Evil Gloating about how anyone who attempts human transmutation is punished for their hubris in cruelly ironic ways. Ed's response isn't to start running or attempt to fight, at least not yet; it's to start yelling because one of the people present, Roy Mustang, didn't even attempt human transmutation and only ended up in the Gate of Truth because the villains deliberately put him there. He's not even yelling about the morality of putting Roy in that situation; he's yelling because the fact of how Roy got there means the Big Bad's conclusion doesn't make any sense, which while certainly an accurate summation is still pretty far from the biggest problem here.

  • Rowan Atkinson's "Fatal Beatings" sketch, wherein he (as headmaster of a school) is describing the way he beat a parent's son to death.
    "I find this morbid fascination with your son's death quite disturbing. What I am talking about is his attitude."
  • Christopher Titus admitted he came very close to suicide while going through his divorce. Not caring that his wife would get everything. The house, and the kids, all of it and was fine with that... until he realized that included his sports cars.
  • John Mulaney has called out the the witnesses in Law & Order: Special Victims Unit for this. Continuing to go about their business, as they're being questioned by detectives, like its no big deal.
    "Some of my personal favorites? There's guy-who-while-being-questioned-by-homicide-detectives-will-not-stop-unloading-crates. Doesn't matter to this guy! Double rape and murder? Naaaaaah. He's gotta unload that van!"

    Comic Books 
  • My Little Pony: Friendship is Magic (IDW):
    • Apple Bloom is more upset about not getting her cutie mark before she is (presumably) to be killed by Queen Chrysalis. Lampshaded by Scootaloo.
    • Everypony is awed, impressed, and somewhat scared when a magically-uber Twilight takes out the side of the castle wall. Rarity is furious that she ruined the curtains made of the finest silk.
    • Surprisingly in the second story-arc of, Apple Bloom actually has the sense to point out to Scootaloo that a potential Nightmare invasion may not be the best time to think about their cutie marks, though she does briefly indulge Scootaloo's thought.
  • In V for Vendetta, Lewis Prothero ran a concentration camp where people were routinely experimented on, tortured and killed. He never shows the slightest guilt, but is horrified when V threatens to destroy his prized doll collection. V naturally calls him out on this.
  • From an article in Marvel Year in Review 1993 (which was entirely a parody) on the Darker and Edgier trend in comics:
    And it's getting harder and harder to remember a time when heroes-gone-hardcore such as Phoenix and Yellowjacket had to be brought to heel for their less-than-heroic actions. Today, they'd be headlining two books apiece, with guest appearances galore. Think about it: cosmic genocide and spousal abuse pale in comparison to the ever-present threat of street hoods with guns.
  • Issue 42 of The Transformers: More Than Meets the Eye features semi-invisible monsters that attack Transformers, able to use 'perceptive' camouflage to be effectively ignored by their victims. Nightbeat and Getaway are two of the first ones attacked on the Lost Light by the monsters after discovering clues to their existence that could not be ignored. Nightbeat narrates his explanation of the events aloud (as is typical of him given his Holmesian vibe), which causes Getaway to be sarcastic in response given how they're being attacked even as Nightbeat exposits. The two of them then proceed to spend the entire rest of their time bickering with each other rather than, y'know, calling for help and sounding the alarm.
  • In Wilds End the group is being pursued by a giant alien robot and have discovered an entire town in ruin. But hey, at least the local bar is still standing!
  • Issue 18 of The Powerpuff Girls (DC run), "The Trouble With Bubbles," has the girls battling a monster caterpillar in a lucha libre get-up. Bubbles misses her turn in the routine because she was too busy protecting a little butterfly from getting its wings wet, leading to her being ostracized by everyone for it. She eventually wins everyone over again when she uses this knowledge to defeat the monster when it turns into a brutal butterfly.
  • Ultimate Origins: The president wants a real supersoldier, not just a good soldier in a visible suit. To get a military advantage over the enemy? No: because "this is a war of images".
  • Wonder Woman (1987): Hermes reacts to Ares and Diana teaming up to rescue him from Hades, and Ares killing Hades to become the new ruler of the underworld with a cheerful What took you so long before immediately paying more attention to Pegasus than anything else. His reaction to Athena having usurped Zeus is to ask what happened but be far more interested in playing with Athena's computer than hearing the answer to his question.

    Comic Strips 
  • FoxTrot:
    • While storyboarding a Slug Man cartoon (Slug Man being his own creation) and trying to fit more action figures, playsets and merch (each dutifully trademarked), Jason wonders if it's customary to approach toy companies or TV networks first.
    • One arc has Jason create a strip for submission to the school newspaper. Asked for his opinion, Peter thinks the writing isn't good, that art isn't good either...
      Jason: But, will it sell T-shirts?
      Peter: My, but you do have pure motives...
  • Garfield:
  • In a strip of the Swedish comic Lilla Berlin (Little Berlin), the main characters, a group of hipsters, are approached by someone with a petition against the 2022 FIFA World Cup in Qatar (for some of the reasons why, see here), but nobody even bats an eye. What really gets their attention is the fact that the games are scheduled for the winter months since it's too hot to play in the summer, ruining the characters' summer soccer plans.
  • Peanuts, this happens most during the sandlot ball games:
    • In one strip where it starts to rain, Lucy suggests that Charlie Brown call it because her cake's getting wet.
    • In another, Snoopy goes to the mound to request a time out because a bug is crossing the infield.
    • And of course, Lucy comes to the mound a lot to make rather silly suggestions or questions, like making a hopscotch team or to ask why they don't have astroturf.

    Fan Works 
  • An Alternate Keitaro Urashima: Granny Hina's top priority no matter what is to come up with all manner of ways to excuse the often-inexcusable behavior of the girls at her dorm. It's to the extent that when Motoko gets herself arrested for trying to challenge Keitaro to a duel, Hina is more concerned with defending her than the fact that Motoko threatened her grandson with a deadly weapon in public.
  • In Code: Pony Evolution, Twilight Sparkle thinks it's more important not to be late than to avoid death. Even though if any of the ponies die on Earth, X.A.N.A wins
  • In Equestria: A History Revealed, The Equinus Republic demonstrates this by placing great priority not on the starving population, or the increase in aggressive monster raids, but in the action of banishing all of its political critics to Tartarus, the Pit of Monsters. The Lemony Narrator shows off her own Skewed Priorities by justifying their actions by stating that they couldn't allow the critics to stay, or they would lower national pride. And then what would become of all the money they poured into the Equestrian Games?
    • Loose Change then points out that if the money on the games was wasted, it might as well been used for some stupid, like feeding the starving population.
    • It seems like this trope seems to fit the Equinus Republic in general, as they spent weeks debating the simple creation of a road before throwing out the case all together, while approving the abolishment of penalties for homicidal evisceration in less than an hour.
  • In the Haruhi Suzumiya fanfic Kyon: Big Damn Hero, the Computer Society President finds strange that Haruhi's biggest priority on Kyon's first "encounter" with Yamane (which ended with an attempt to kill Tsuruya followed by Kyon dangling Yamane outside a window in the third floor) is Kyon's record, and preventing it getting back to Kyon's mother.
  • In X-Men fanfic Mutatis Mutandis by Artemis's Liege, teenagers Rogue, Anole, and Northstar are trapped on the edge of a battlefield during the Marvel Civil War, facing an armed Punisher. Rather than help explain the misunderstanding, Jean-Paul begins texting on his cell phone, not for help, but for entertainment, as a gun is held to his face.
  • Invoked in Shades of Twilight, the sequel to the My Little Pony: Friendship Is Magic/Mass Effect crossover, Mass Effect The Equestrian Equation, when everyone who is involved in leading The Herd dismisses Rarity's insistence that they need to set up Equestrian tailoring as more of her fashionista frippery. Rarity eventually takes matters into her own hooves by pointing out, as part of a live broadcast interview, that non-Equestrians don't have the social training they do, and so any pony who insists on going "furclad" is giving anyone behind her (or him) a real eyeful of their most private parts whenever they move their tail. When Twilight Sparkle privately tries to point out that they weren't embarrassed by this when they didn't know it, Rarity points out it's better they be embarrassed and take steps to rectify it now, then ignore it and end up getting a reputation as primitive beasts who can't even understand modesty later.
    • As if to hammer the point home, an Equestrian worker suffers only minor injuries despite being caught in a fuel pipe explosion that should have charred him to ashes because he was wearing one of Rarity's work uniforms, thanks to the combination of her fashion designer wizardry and space age materials.
  • In Nothing but Trouble, Naruto correctly predicts that his fiance Anko would be more freaked out that he's been married before than the fact that he's really the Kyuubi and Naruto's been dead for years. Though her reasoning does make an odd bit of sense: she barely knew Naruto but she's fully aware that she's rather crazy and is worried that Naruto/Kyuubi will divorce her if he wasn't willing to work things out with his previous wives (Naruto/Kyuubi quickly reassures her that he did work things out with them; he just outlived them).
  • Rosario Vampire: Brightest Darkness:
    • In Act III chapter 13, when it's discovered that the ghoul inside Tsukune had infected Kokoa with its essence, which caused her to rape Tsukune against her will, Felucia is more concerned over where having Kokoa rape Tsukune fits in with the ghoul's Evil Plan than anything else. Ahakon even asks her why that's the only detail she can focus on; in Felucia's defense, however, she does admit that it was a stupid question.
    • In Act V chapter 23, with Yokai Academy's festival ruined and several students dead as a result of Tsukune's bloodlust-fuelled rampage, Rin's primary concern is that the fireworks show has been cancelled. Somewhat justified, as Ran explains to the others that she and Rin have seen far worse while explained to Babylon.
  • In No Gods, Only Guns, Gaige decides that the best time to start working on SCIENCE! and robotics is while she's in the middle of a giant battle with a bunch of geth.
  • In the Magi fanfic Five Times Hakuryuu Screamed Judal's Name and One Time He Was Silent, the second time Hakuryuu screams Judal's name involves him chasing after Judal seeking revenge for a prank that's been pulled on him, and this exchange occurs:
    Hakuryuu: Judal! When I get my hands on you, I'm going to cut off your braid and hang you on it!
    Judal: No! Don't cut off my braid!
  • In the Zelda fanfic The End of All Things, when Zach and Midna inadvertently get caught in the gullet of a giant Deku Baba, Midna is more focused on the string of insults Zach just launched at her than the prospect of being eaten alive.
  • When the dragons break free and go on a rampage in When the First Task Went Wrong, several Slytherin students are more interested in blaming Harry than running for their lives. They die when one of the mortally injured dragons falls out of the sky on top of them.
  • This Bites!:
    • Nami's misery as they leave Alabasta, not because Vivi is forced to come with them after being assigned a bounty, but because they didn't get the solid-gold crocodile statues from Rain Dinners.
    • When Yasopp finds out that Usopp has become a Straw Hat Pirate from Cross's SBS broadcast, he and Shanks instantly get into a brawl. Yasopp is pissed because Shanks's protégé dragged his son away from his quiet, safe life, Shanks is pissed because Yasopp's Spit Take caused him to waste good booze.
  • Played with in Hitting the Tomes when the Gryffindor quidditch team, several of Harry's housemates, and McGonnagall all think Harry has his priorities all wrong when he quits the team because it's his OWL year and he needs to study. Though the real reason is he needs time to study for his GSCEs.
  • Requiem for a Loud features an extremely rare Played for Drama example; Lincoln is diagnosed with brain tumors and will die within the next two weeks, but the reactions that his friends and family have to this are what he considers to be the most devastating.
  • Defied on Xander's suggestion in Time and Again when he explains to Harry Potter that if any Task seems beyond him in the Triwizard Tournament, he should simply concede as his goal is survival, not winning. Harry admits he's right and is embarrassed by once taking Wood's advice to "Get the snitch or die trying" seriously given that Quidditch is only a game.
  • Akira is accused of this in The Evil Queen by his Persona Arsene. Akira doesn't want to risk his life in the Metaverse to change Makoto's heart, but was about to get in a fight with Ryuji to keep him from breaking another student's gaming handheld.
    Arsene: THIS is the great cause you will stand and fight for? A child’s toy? You would damn the whole school to a year’s worth of tyranny, but a single boy’s suffering drives you to heroism?
  • In A Man of Iron, what is Tywin Lannister's reaction to a flying knight who shoots magical laser beams bursting through the ceiling and threatening the lord of the castle? Annoyance that said knight is wearing Lannister colors without his permission.
    • Tony's reaction to Jon saving him from Ivan Vanko is to point out that the armor Jon is wearing isn't one which he (Tony) made.
  • In the Miraculous Ladybug AU To Hench or Not to Hench, where Chat Noir has been fighting alone for years, Marinette is so set on having that internship at Gabriel she ends up accepting to work as Hawk Moth's henchwoman in exchange. At least she used the situation to turn it into a paid internship (plus lavish pay as a henchwoman)...
  • In Fates Collide, when Crescent Rose gets damaged during Ruby Rose's sparring match with Cu Chulainn, she attempts to repair it, ignoring him even though the fight wasn't paused. He calls her out on it.
  • Petunia Dursley of Child of the Storm is horrified by the fact that her neighbors think she's scum, never mind the fact that she earned that contempt by abusing a child.
  • In Ultra Fast Pony, Princess Celestia only seems to care about tea. When Twilight Sparkle saves the world from the destruction in the opening two-parter, Celestia punishes her for missing a tea party while she was saving the world. When the malicious Reality Warper Discord begins wreaking havoc, Celestia only cares that Discord stole her teacups. In Celestia's mind, a fire destroying a major city is less important than Princess Luna holding a tea party without inviting her.
  • Dragon Ball Z Abridged:
    • Goku prioritizes his food first, followed by his friends, followed by the friends he considers "emergency foods", and then his son.
    • When Chichi was injured Goku's first question to her is where the food is - she'd called that one of their meals was ready. Then he asks about what happened to her and her dad. When she finally points out Gohan was just kidnapped, Goku complains he'll be late for the meal.
    • Bulma is outraged that Krillin destroyed the remote she created not because it means Cell can absorb 18 but because it took her twenty hours to make. Later when Vegeta agrees to let Cell absorb 18 Bulma is delighted that she won her bet on who would screw things up.
  • RWBY Recaps: In "The End of the Beginning", Ruby is completely unconcerned about Yang (her sister), losing an arm and is more worried about whether Roman Torchwick (her enemy) had died from being Swallowed Whole.
  • Winter Thorns Of Highgarden: Willas Tyrell's decision to abduct and marry Lyarra Snow is a humongous scandal amongst the Westerosi nobility, and it's implied House Tyrell's reputation took a serious hit because of it. Mace Tyrell is deeply upset by the fact his eldest son refused to invite him to his wedding. Okay, it showcases his political ineptness, but this is rather sweet.
  • Some of the lower ranked shinobi in Kyubed: Shinobi's Revenge on Naruto give Naruto (and later his team) a lot of flak for the fact that despite his perfect stealth, he's much less impressive in a straight fight. Only the higher-ups realize that being able to fight is less useful than getting the job done without getting caught. So while his classmates will talk smack, the entirety of Team 7 is recruited into ANBU after their first Chuunin Exam.
  • Deconstructed In Total Drama fanfic Monster Chronicles were despite the fact that a supernatural serial killer has forced Duncan to work for him and the danger he and the other contestants are in, Duncan is more concerned with his bad boy rep and avoiding being seen as good than using his knowledge to expose Cedric to the others. Even Cedric mocked Duncan for how foolish his behavior, and called him a coward for it. Duncan eventually realized he was right and decided stopping Cedric was more important then being seen as a bad boy, even performing a Heel–Face Turn.
  • In Brilliant Lights Will Cease To Burn, Izuku is scared of not finishing his homework or running his errands while several dozen cops are pointing their guns at him.
    "There’s no time to waste. Izuku has homework. He has school tomorrow. He has so many errands to run. He doesn’t have time to get arrested."

    Films — Animation 
  • The Boxtrolls: Lord Portley-Rind uses civic funds to commission a massive wheel of cheese instead of building a children's hospital. In fact, his obsession with cheese puts a serious cramp in his relationship with his daughter Winifred, and at one point blinds him to the fact that she's trying to warn him of the Big Bad's evil plan.
  • The Emperor's New Groove: Yzma's first plan to get revenge on Kuzco was to turn him into a flea, stick him in a set of nesting boxes, mail the boxes to herself, and then smash the boxes with a hammer. The reason she changes her scheme? She wanted to save on postage. Since she had to be reminded that revenge was an option in the first place, it's not terribly surprising she fell victim to this trope.
  • The Incredibles:
    • Violet and Dash discuss their mother going off to find their father, who's in danger on Syndrome's island. It's strongly implied that Helen suspects if Bob isn't in some kind of dangerous situation, his unexplained absences may be the result of him having an affair.
      Violet: Mom and dad's lives could be in danger! Or worse, their marriage.
    • In the climax, Lucius "Frozone" Best sees the Omnidroid wreaking havoc and goes off to help Bob and his family fight it. Unfortunately, he's missing his super-suit, and asks his wife where it is.
      Lucius (Frozone): Honey?
      Honey: What?
      Lucius: Where's my super suit?
      Honey: What?
      Lucius: Where - is - my - super - suit?
      Honey: I, uh, put it away.
      [Helicopter explodes outside]
      Lucius: Where?
      Honey: Why do you need to know?
      Lucius: I need it!
      Honey: Uh-uh! Don't you think about running off doing no derrin'-do. We've been planning this dinner for two months!
      Lucius: The public is in danger!
      Honey: My evening's in danger!
      Lucius: You tell me where my suit is, woman! We are talking about the greater good!
      Honey: 'Greater good?' I am your wife! I'm the greatest good you are ever gonna get!
  • Isle of Dogs: While the five main dogs talk about their woes, King explains of how he used to star in twenty-two consecutive Doggy Chop dog food commercials. He follows it up by lamenting, "Look at me now; I can't even land an audition!"
  • Kung Fu Panda 2: A flashback scene shows how Mr. Ping found baby Po abandoned in a (now empty) box of radishes. So Mr. Ping makes a decision that will change his life make his soup without radishes. And raise Po as his son.
  • Paranorman: Features a man who is torn between fleeing from the approaching zombie horde and waiting for the vending machine to deliver the snack he just bought. When the zombies are almost upon him he finally flees, only to come back when the snack arrives. Fortunately, the zombies were never interested in hurting him.
  • The Spongebob Squarepants Movie: When King Neptune freezes Mr. Krabs, Squidward says, "Oh, no! This is terrible! Who's gonna sign my paycheck?"
  • Strange Magic: The Bog King's minions tend to have this.
    Minion: Uh sire, I forgot to mention you forgot your weapon upstairs. But I found your boutonniere!
  • Tangled: Flynn Ryder is on the run being pursued by palace guards, after having stolen the crown (something he can get death sentenced for if caught). When he comes across a "Wanted" poster with his face drawn on it, instead of running on he takes the time to take the poster in his hands and exclaim
    Flynn: No no no no no no no, this is bad, this is very, very bad... this is really bad! [Beat] They just can't get my nose right!
    • This is a Running Gag and later taken Up to Eleven when other people actually recognize him from the "Wanted" poster, and Flynn instead of having an Oh, Crap! reaction to being about to be handed over to the authorities:
    Vladimir: [Pointing to Flynn with one hand while a finger of his other hand covers up the nose on the poster] Is this you?
    Flynn: [Moves Vladimir's finger off of the poster's nose, and sees that his nose is even more badly drawn than on the first poster] Ow... Now they're just being mean.

    Films — Live-Action 
  • Lampshaded in Ferris Bueller's Day Off:
    Cameron: Ferris, my father loves this car more than life itself.
    Ferris: A man with priorities so far out of whack doesn't deserve such a fine automobile.
  • Zombieland sees Tallahassee's quest to find Twinkies. Something of a subversion as his motive for wanting the Twinkies so bad actually makes sense.
    Witchita: You're risking our lives for a twinkie?
    Columbus: Just humor him.
  • In Airplane II: The Sequel, Elaine tries to tell the passengers that the Mayflower lunar rocket plane is off-course, but they don't panic until she mentions that the plane is out of coffee.
  • In The Producers remake, Max cries "Oh no!" after stepping out of the way instead of catching a little old lady, who hurtles away; however, it turns out he is upset because she forget to sign the check.
  • Early on in Attack of the Clones, Obi-Wan chews Anakin out for losing his lightsaber. Later on, when Anakin is trapped inside a wild droid factory with No OSHA Compliance, his lightsaber is destroyed, he's surrounded by battle droids and a Mandalorian, and his response is "Not again. Obi-Wan's gonna kill me."
  • Played with in Lord of War: Andre Baptiste Sr., a dictator, shoots one of his own men with a gun that Yuri, an Arms Dealer, is showing to him. Yuri shouts "Why'd you do that!?", then follows up by explaining that Baptiste will now have to buy the gun since he can't sell it used. It's not a straight example because Yuri doesn't actually feel that way - he genuinely reacted to the man's death, then realized doing so was a mistake and made it into a joke to keep on Baptiste's good side.
  • Titanic (1997):
    • Played for Drama to show off what an asshole Cal is. After hearing that half the people on the ship are going to die, what's he concerned about? "You know, it's a pity I didn't keep that drawing. It'll be worth a lot more by morning."
    • And by Rose's mother, when she asks a crewman as everyone is piling into the few remaining lifeboats if the seating will be divided by class.
    • And another woman who asks, "Can you hold the boat for a moment? I have to go back to my room for just—" She gets cut off as a fed up Lightoller bodily picks her up and dumps her into the boat.
  • Apocalypse Now:
    • Colonel Kilgore orders an air-strike on a VC-controlled village not because of its tactical significance, but because he wants to go surfing on the nearby beach. In a deleted scene that was restored in the Redux version, he orders a manhunt for Willard via helicopter because Willard stole his surfboard.
    • Near the very end of the film, Kurtz says, "We train young men to drop fire on people, but their commanders won't allow them to write 'fuck' on their airplanes because it's obscene!"
  • Cabin Fever. People all around are dying of a deadly flesh eating disease. Suddenly, the caring hero finds himself laying underneath a woman who just wants to have sex. In most discussions about this scene in forums, etc., viewers agree that the woman's priorities are severely messed-up, though a lot of guys add that if they were sitting beside the woman themselves, they'd be more then happy to let her do her thing. Later on, the same girl decides to have a bath and shave her legs while everybody else is either dying, searching for survivors, or trying to escape from homicidal rednecks.
  • In Wendy Wu: Homecoming Warrior, Wendy Wu is told that she is The Chosen One and must save the world, but she at first thinks that becoming Homecoming Queen is more important. She eventually gets her act together and saves the world.
  • In The Hangover, this is a defining trait of Alan Garner.
    • In Part I, when everybody is berating Alan about him putting roofies in their drinks, Alan gets shocked at Stu cursing at him.
    • In Part II, everybody is held at gunpoint and Alan is more concerned about a monkey.
    • In Part III, everybody is freaking out about a man getting murdered before their eyes and Alan is more concerned about almost losing his phone.
  • The Godfather: During a mob hit, Clemenza famously reminds Rocco, "Leave the gun. Take the cannoli."
  • In The Godfather Part III, a helicopter surprises and begins to massacre a large meeting of Mafia bosses. One boss refuses to leave the room without his lucky coat and is mowed down before he can even take the coat off the rack.
  • Hook: When Tinkerbell grows into a life-size and destroys her house, Peter response is "You broke your house" and then "You're humoungous".
  • In Legally Blonde, Brooke has an airtight alibi for her husband's murder (she was getting liposuction) but refuses to use it in her defense because she made a fortune on her fitness empire and doesn't want to hurt her reputation. Apparently the idea of saying she was having surgery or in a doctor's appointment, but not specifying what kind never occurred to her. In Brooke's defense, the prosecution would have likely pressed to find out what the appointment was for, which would have easily leaked the information to everyone. Still, a damaged reputation isn't as bad as going to prison.
  • Harry Potter: Hermione always treats getting expelled from Hogwarts as a Fate Worse than Death, since if she were expelled, she'd have to return to the Muggle world. Examples include:
    • In Harry Potter and the Philosopher's Stone. Hermione states, "I'm going to bed before either of you come up with another clever idea to get us killed. Or worse, expelled!" It's lampshades when Ron responds, "She needs to sort out her priorities!"
    • This is also manifested in Hermione's boggart, which is not Voldemort, or death, or giant monsters, or anything like that — but failing all her classes. It's at a time when she's heavily academically stressed due to taking so many classes she needs to resort to time travel just to attend them all.
    • In Harry Potter and the Prisoner of Azkaban, after Harry illegally does magic outside school (and gets pardoned), Hermione says, "It's not funny. Harry was lucky not to be expelled." He responds icily, "I think I was lucky not to be arrested, actually." (In this instance possibly closer to Worrying for the Wrong Reason?)
    • In Harry Potter and the Deathly Hallows, when they've just had to flee from the Death Eaters twice, Hermione suddenly wails that they didn't celebrate Harry's birthday. He reminds her that there's a war going on around them. And she actually lampshades herself: "Oh, right. Perspective."
  • In the climax of Outrageous Fortune, the two heroines are being pursued by both Michael and the FBI on a dangerous mountain Lauren holding the dangerous biochemical weapon he stole; Sandy eventually slugs one of the agents... Then looks at her hands and says, "Aw, nuts!" (Clearly, she's upset at having broke a nail.)
  • The Big Lebowski:
    • When Lebowski's daughter Maude’s limo driver is forcefully pulling The Dude to Lebowski's limo (after the drop-off), Dude warns the guy, "Careful, man! There's a beverage here!"
    • Later, when he, Walter and Donny are confronted by Nihilists at the film’s climax, all the Dude cares to notice is his car having been trashed.
  • During the pterosaur attack in Jurassic World, one guy (played by Jimmy Buffett himself) takes care not to spill his margaritas as he hurries to shelter.
  • In Of Dice and Men, John Francis and Jason are angry at Edward for cheating on Tara because he broke her heart. John Alex is angry at Edward for cheating on Tara because now they have to decide which one to kick out of the gaming group. And he's genuinely conflicted about which one to keep: on the one hand, Edward is a complete Jerkass, but on the other hand, "he gives really good roleplay."
  • The Hunger Games:
    • In the first movie, Effie Trinket is more upset that Katniss stabbed the table ("That is mahogany!") than that she almost stabbed Haymitch in the hand.
    • Leans on Comically Missing the Point: "Careers train for the games until they're 18, but they don't get dessert! And you do!"
  • In Scream (1996), when Stu, one of the killers, is bleeding out in Sidney's kitchen, the first thought that comes to his mind is how angry his parents are gonna be with him when they find out what had happened. Never mind that he was just stabbed deep and has lost a lot of blood, and probably won't even live to see his parents.
  • In The Room, after Mark tries to kill Peter for no reason, Peter is more concerned by the fact that Mark smokes weed.
  • Taken to a hilarious extreme in Willy Wonka & the Chocolate Factory, as people grow increasingly desperate to find the final Golden Ticket. Over the course of the movie's first act we see people going to higher and higher extremes to get chocolate bars that might contain the tickets (growing as each ticket is found). This finally culminates in a tense hostage-negotiation scene straight out of Dragnet where the frantic, horrified wife of the kidnap-victim is left speechless when the criminals demand her chocolate.
    Cop: Did you hear me? It's your husband's life or your case of Wonka bars!
    Woman: How long will they give me to think it over?
  • In Semi-Pro, when Jackie Moon is in the ring with a bear and the bear is all over him like a cheap suit, he implores, “Watch my hair! The only thing I care about is my hair!”
  • In Monty Python's Life of Brian, the Roman Centurion who catches Brian in the act of writing anti-Roman graffiti doesn't take issue with the message itself, but with the atrocious grammar of the message.
  • Lampshaded in Looper, when Old Joe calls out Young Joe for wanting to talk about the time travel mechanics while the former is trying to discuss more pressing matters like the Rainmaker and what they need to do to survive:
    Young Joe: So you know what’s gonna happen? You’ve done all this already? As me?
    Old Joe: I don’t want to talk about time travel. If we start talking about it, we’re gonna be here all day talking about it, making diagrams with straws.
  • During an early attack on Rock Ridge in Blazing Saddles, one of the townsfolk is lassoed and dragged behind a horse. As he's pulled away, he laments, "That's the end of this suit!"
  • In Killer High, Sabrina has spent the past decade devoting her life to planning her high school's tenth reunion, all so that she can show up her high-school rival. Her obsession is so bad that she's donated blood every month for several years in order to sock away money for the reunion.

  • Harry Potter:
    • There's a Running Gag in both the books and the movies that Hermione Granger is especially prone to this. This is justified to some extent, since if Hermione is expelled from Hogwarts, she must return to the Muggle world and be disconnected from magic forever, which is possibly a Fate Worse than Death.
    Hermione: I'm going to bed before either of you come up with another clever idea to get us killed. Or worse ...expelled!
    Ron: She needs to sort out her priorities.
    Hermione: That's not funny, Ron. Personally, I'm surprised Harry wasn't expelled.
    Harry: Forget expelled. I thought I was going to be arrested.
    • This is also manifested in Hermione's boggart in Book three, which is not Voldemort, or death, or giant monsters, or anything like that — but failing all her classes. It's at a time when she's heavily academically stressed due to taking so many classes she needs to resort to time travel just to attend them all.
    • In Harry Potter and the Chamber of Secrets, when Harry and Ron crash a Flying Car into the Whomping Willow and get beaten up by it, Snape tries to get them in trouble for, among other things, damaging the tree. Ron tries to point out that the tree did more damage to them.
    • Also, after Harry and Ron escape the tree; Ron, who is holding a broken wand, watches the car drive away under its own power and moans, "Dad's gonna kill me." Granted, to a 12-year-old like Ron, his father's ire might seem far more important than anything else at the moment.
    • Harry Potter and the Order of the Phoenix: During Fudge's campaign to undermine him, Dumbledore is demoted from Chief Warlock on the Wizengamot and is threatened with being stripped of his Order of Merlin. Dumbledore's response, according to Bill Weasley, is he doesn't care what they do so long as they don't take him off the Chocolate Frog trading cards. Then again, this being Dumbledore, political honors literally may not matter as much to him as being on a Chocolate Frog card!
    • When Luna gives a speech to Harry about how she believes him, Hermione just has to attack her about the silly things she believes in. Harry understandably calls her out for this: "Mind not offending the only people who believe me?"
    • Minutes after that, Ron has to interrupt Cho and Harry's conversation to attack her about supporting the Tutshill Tornadoes.
    • Harry himself falls into this at one point in Harry Potter and the Half-Blood Prince, as he gets distracted by Quidditch, his feelings for Ginny and assorted other mundane stuff when Dumbledore needs Harry to recover a crucial memory from Professor Slughorn that could confirm some important things about Voldemort. Dumbledore gently chastises Harry for this.
  • Nightfall (Series): At points, Myra seems more concerned with preserving art and science, and even developing her own writing skills, than with ensuring the enemy is defeated and humanity survives. Zack, Alerie, Franka, and even Prince Vladimir call her out on it multiple times.
  • Debated among a few characters in The Pale King as the IRS deals with drastic changes brought on by the Spackman Initiative. Focus on ideal output and civil service is shifted toward a free-market approach that attempts to maximize profits.
  • In Death: Some characters have demonstrated these. For instance, in New York To Dallas, when Isaac McQueen escaped and murdered a nurse in the process, the prison staff reacted by trying to cover it up. They showed no real concern about the escape of a murderous pedophile, and about the murder of one of their own employees.
  • The Ferengi in the Star Trek: Deep Space Nine Relaunch, all the time. In The Left Hand of Destiny, Pharh is horrified to have stood up to Klingon warriors - he reflects that he could have been seriously injured, or even robbed. Then there's Zek:
    Gaila: It's why he’s destroying your legacy at the same time as he'’s ruining your retirement.
    Zek: How dare he! Nobody ruins my retirement and gets away with it!.
  • Played with in one of the Starfleet Corps of Engineers stories; a character trying to violate his world's laws and contact the Federation for help is chased down, and the police plead with him to surrender so they don't have to shoot - which might damage the building he's in. The character actually feels pride and hope that they consider the building's health more important than his, reflecting that "perhaps there's hope for my people after all".
  • In Can't Get There From Here, an animal-rights activist is more concerned about getting a group of homeless kids to give up the dog they rescued to her rather than doing anything about helping the kids themselves.
  • Older Than Feudalism: One of Aesop's Fables details a boy who swam too far into the river and was about to drown. A nearby man decides to stand there and scold him for being an idiot instead of, you know, rescuing him.
  • Twilight:
    • When Bella gets involved in a traffic accident, she is more concerned with the embarrassment of having to wear a neck brace when the ambulance people take her to the hospital than with anyone being hurt. In the hospital she is more concerned that a person who was also involved in the accident is annoying her with his apologies for almost killing her, than that he is traumatized and feels guilty about almost killing a classmate.
    • Lampshaded by Edward in Midnight Sun when he tells Bella he can read minds but not hers, and she worries that it means something is wrong with her. He does it out loud in the Twilight movie.
  • In The Tome of Bill, when Tom is Brainwashed and Crazy, is it a threat to his girlfriend that snaps him out of it? A threat to his best friend since grade school? No. It's a threat to his action figure collection that does the trick.
  • A serious example comes from the prologue of the Perri O'Shaugnessy novel, Breach of Promise. The narrator is reading a news story about a man who was mugged on his way home from the movies, shot and killed the mugger, and later died of the stab wounds that the mugger had given him. This was all over sixty dollars.
    "So two fools died for sixty dollars, and two fools killed for it....That's not even enough to buy a decent meal in a restaurant these days. Not enough to pay rent on a cardboard box. Not enough to die for."
  • In Artemis Fowl: The Lost Colony, Holly is attempting to flee Paradizo Manor, and is relying on Foaly to provide covering fire with a stun gun. Foaly stuns one of the mooks, then quickly uses the stun gun's heat setting to evaporate the cup of coffee he was carrying. He points out that coffee stains would have been murder to get out of the Tunisian carpets, causing Holly to doubt if he has his priorities right for the situation.
  • In The Guns of the South both the Confederacy and the rest of the world have this view on the others' opinions on slavery. The Confederacy finds the world's hammering on about the evils of slavery while ignoring all the merits of the Confederacy a bizarre fixation, while the world can't understand how the Confederacy can defend that monstrous institution.
  • Where the Red Fern Grows describes a simple, yet effective raccoon trap: take a hollow log, cut a hole in the top, stick some nails through at an angle, and put something shiny inside. The raccoon will reach inside, grab the bait, and be unable to remove its now-enlarged fist. It won't let go of the shiny, not even to save its life.
  • When Simon gets turned into a rat in City of Bones, Alec's says this is bad... because it's illegal to turn mundanes into rats. Then Jace points out that it technically wasn't their fault, before Clary screams at them to shut up and save Simon.
  • Captain Underpants features this with the comics that the book's main characters George and Harold draw - a villain would come and something bad would always befall the gym teacher, but the principal would be more concerned with some other less significant thing that the villain did, like knock over chairs or drinking all the coffee from the coffee pot.
    • Subverted in one occasion when the principal was concerned that the villain hit someone, but sighs in relief when it was just the gym teacher.
    "Thank goodness! I thought it was someone important!"
  • In the first Guardians of Ga'Hoole book, owlet Soren gets snatched up by St. Aggie's owls. Rather than trying to wriggle and escape, he's more upset about how the owl carrying him just called him stupid.
  • Ciaphas Cain: As the Valhallans are trying to get non-combatants out of a doomed mining facility on shuttles, the evacuation is held up by Mechanicus priests insisting various bits of large and heavy machinery be taken as well. The problem is solved when the officer asks which one of them is staying behind to make room for it.
  • The Sorcerer's Daughter: Odette is turned into a swan, can't leave the lake, and doesn't know whether the curse will ever be lifted – and she's mad with worry that in her absence someone else might get her throne.
  • In Mortal Engines, the London Guild of Historians learn that their mayor is planning to besiege and destroy the shield wall at Batmunkh Gompa, with the assistance of the Lost Superweapon MEDUSA. Their first thought is worry for the historical artefacts stored at Batmunkh Gompa that will be destroyed, rather than the innocent people living there who will be killed.
  • Sleeping Beauties: Early in the book, Frank Geary watches news footage of a man removing the cocoon from the face of his wife, upon which she violently attacks him and bites off his nose, causing the husband to utter a curseword, which strangely enough gets censored while the rest of the footage did not.
    Frank: The news network had bleeped out motherfucker but had permitted America to see a woman tear off a goodly portion of her husband's nose. Something in those priorities was badly screwed up.
  • Stephanie Plum: In one of the novels, Stephanie is kidnapped by the bad guys and in the process of escaping manages to lose all her clothes (it's a long story). She manages to find a replacement T-shirt and some jeans, but no undergarments. When she returns to safety, her mother is much more concerned about Stephanie's going braless than that she's been held captive by murderous criminals.
  • Zigzagged in Ranger's Apprentice. In book 8, Halt is more put out that Ferris doesn't like coffee than by the fact that his brother stole the throne of Clonmel from him. Horace laughs about this, but it also shows Halt's Humble Hero personality very clearly.
  • Skippy Dies: Acting Principal Costigan prioritizes the school's image over the well-being of the students. He makes it very clear that he thinks molesting a student and driving him to suicide if you're important to the sports program is much less bad than chickening out of a dangerous teen prank. He also has a tendency to hold minor, teenage physiological accidents against his students, insisting that Skippy throwing up in class or Ruprecht popping a boner in the gym class showers are incontrovertible proof that they are bad kids.

  • In the title track of Alice's Restaurant, singer Arlo Guthrie ends up convicted of littering, fined fifty dollars, and forced to pick up his garbage in the snow. Later in life, he ends up in the draft for the Vietnam War, but is deemed morally unfit to serve because of this charge. Arlo points out that the army has "a lot of damn gall" to ask if he's moral enough to "burn women, kids, houses and villages after being a litterbug."
  • In Lady Gaga and Beyoncé's video for "Telephone", Gaga is killing her boyfriend while Beyonce watches him die. After that, Beyonce's acting all upset about using the word "motherfucker", which was beeped out while she's putting her finger on her lips.
  • Jim Steinman's monologue "Love and Death and an American Guitar", released on the Meat Loaf album Back Into Hell as "Wasted Youth": the narrator beats people to death with his guitar, and is about to do the same to his parents "when my father woke up screaming 'Stop! Wait a minute! Stop it, boy! That's no way to treat an expensive musical instrument!'"
  • The Weird Al song "Why Does This Always Happen To Me?" is all about the narrator encountering horrific situations, only to be frustrated by the minor inconveniences they cause for him. News coverage of an earthquake leaving tens of thousands of people dead makes him mad because they interrupted an episode of The Simpsons to talk about it, a massive car accident leaving dozens dead makes him mad because it's blocking the road and making him late for work, and murdering his boss for telling him one too many times to go buy toner for the photocopier makes him mad because the tip of his knife got slightly bent during the stabbing and now it isn't as sharp anymore.
  • The Red Elvises song "My Love Is Killing Me" (which appears on the soundtrack of Six String Samurai, though this part doesn't actually make it into the movie) has a recurring bridge like this; the injuries get more risqué as the song progresses:
    I can forgive you the damage to my lips
    I can forgive you the bite marks on my hips
    But there is one thing I can't stand:
    Don't call me Chris; my name is Elvis.
  • Mark Dinning's Teenage Death Song "Teen Angel" is a skewed priority if ever there was one. The girl puts herself in the path of a speeding train because she wants to retrieve her boyfriend's high school ring.
  • Ninja Sex Party:
    • "Rhinoceratops versus Superpuma"
      • When Danny and Brian get a call from the President of Space, pleading with them to save Earth from the titular Kaiju:
        "You're the only hope to save billions of lives!"
        I said "I'm making baked potatoes and I'm about to add the chives
        We could be there in an hour if we really really tried"
        But we didn't, so they ate France. Sorry if you died.
        A couple hours later NSP hit the scene
        We know we could have been there sooner but we stopped for ice cream
        "Where have you been?" screamed the president. "We're all under attack!"
        "I had a craving for pistachio, get off my fuckin' back!"
      • Danny is also frequently more annoyed at minor property damage the Kaiju have inflicted on him—such as stepping on his lawn or scratching his car—than by all the carnage they've caused.
        I would be lucky if I live to see dawn
        They killed a million people and they just stepped on my lawn
        Danny: Fuck! I just had that re-sodded. That's gonna be like twenty-five dollars... at least. Damn it.

        Choose sex over murder even if you're from the stars
        Or you might kill a planet and also scratch my car
        Danny: Son of a bitch! I'm gonna have to lightly buff that out.
  • At the end of "Ridin'" by Chamillionaire, Chamillionaire and Krayzie Bone crash their car. Krayzie Bone is clearly terrified and freaking out about their situation, while Chamillionaire just complains that his drink was spilled.

  • In the Firefly game of Cool Kids Table. When the group sees A shuttle piloted the Hands of Blue headed towards their ship while they're still on the refueler, Mickey and Roc are more concerned with their coats and hats than their lives.



    Video Games 
  • In the Sega Genesis version of Clue, if the player playing Mr. Green outs himself as the murderer.
    Mr. Green: I won, I won. I might be going to jail, but I won.
  • In the 1st Degree: James Tobin admits to shooting his business partner Zachary Barnes. He also admits to shooting himself in the leg to convince people that it was self-defense. If you make the right moves in the game, you will get to see the prosecutor Sterling Granger beautifully call out Tobin on this, pointing out that "As your partner lay bleeding to death at your feet, your first thought was to protect yourself?"
  • The denizens of Cookie Clicker are more than a little obsessed with getting their cookies, never mind the world-wrecking catastrophes that their production causes.
    "Unravelling the fabric of reality just makes these cookies so much tastier," claims scientist.
  • In Fate/stay night the protagonist Shirou is forced to an uneasy alliance with Blood Knight Lancer. He says he'll agree on one condition. Is it that Lancer reveal the identity and goals of his clandestine Master? No, it's that Lancer not try to hit on Shirou's girlfriend Tohsaka. What makes the example unusual is that Lancer finds this (and Tohsaka's spluttering response) hilarious and emphatically agrees it is a more important concern.
    • During Fate/Grand Order's crossover event with Kara no Kyoukai, Shiki is more concerned that a horse got into the apartment building than she is that the horse is a) visibly undead, and b) ridden by an evil female version of King Arthur. She's also completely unfazed when Oda Nobunaga resurrects after a boss battle, more interested in whether Okita Souji brought her any strawberry ice cream.
  • In Camp Sunshine, a survival horror video game, a mass murderer dressed as the camp mascot has killed almost everyone in the camp. Yet there's one NPC, a spoiled girl in a luxury cabin, who is far more concerned about whether or not the player character can fix her heating.
  • Mass Effect 3:
    • Shepard has led an Alliance assault on Cerberus's long-hidden headquarters, dealing heavy damage to the station, killing scores of Cerberus troops, and infiltrating The Illusive Man's office. So when TIM shows up via hologram in the office, what does he consider most heinous?
      The Illusive Man: Shepard... You're in my chair.
    • The Citadel DLC has at least two of these. When Shepard and friends are locked in an impenetrable vault, Shepard is more concerned with what they sound like when saying "I should go". The second is when the Normandy is taken over, one of the things that happens is that Space Hamster is placed in a disposal bin. Normandy's about to get stolen, and this is what Shepard is raging over. If you don't have a hamster, Shepard will instead get pissed off on the grounds that the villain has gone after their quarters.
    • James Vega also has one in the elevator on the way to the shuttle bay during the same crisis.
      James: Those assholes are in the shuttle bay. My shuttle bay.
      Javik: Good. Use your anger.
      James: I just know somebody messed around with my weights! I finally had 'em set up right!
      Javik: On second thought, do not use your anger.
      Kaidan: Priorities, Vega.
      Wrex: Damn right! No one touches your stuff.
      Garrus: See, normally you wouldn't get to shoot someone who messed with your weights. This is actually better.
      EDI: I believe my sense of proprietary outrage trumps yours.
  • In Pikmin 3, Olimar and Louie return back to the Pikmin planet because Olimar hopes to get enough funds to buy back his ship, the S.S. Dolphin, which was sold in the second game. After their ship gets destroyed by one of the games bosses and leaves them stranded on the planet, it's still the only thing Olimar can think about. It gets to the point Olimar starts to neglect Louie until Louie finally snaps and can only think about his base survival instincts, leaving Olimar in the process. Despite this, Olimar is still hell bent on getting his ship back, and eventually gets captured by the game's final boss as a result.
  • In Quest for Glory IV, the Paladin refuses to break open a cabinet with a couple of healing potions in it. But the cabinet is located in a temple dedicated to evil and the Paladin would burn it down in a second once he's convinced he has no more use for it. The narrator does a Lampshade Hanging of this.
  • One of the Side Quests in The Bureau: XCOM Declassified has Carter being sent to stop the Outsiders from launching a nuclear missile from a hijacked silo at Moscow. The game flags this mission as being a "minor" priority, the same as missions to recover alien artefacts and investigate possible alien activity, despite the fact that this mission both involves definite alien activity as well as the prospect of aliens possibly getting control of nuclear weapons. The game considers preventing World War III less of a priority than infiltrating an alien base.
  • In XCOM: Enemy Unknown, the AI sometimes has some... Odd priorities (crossing the line with Artificial Stupidity sometimes). Aliens launching an assault on a major city, a wounded XCOM Colonel Badass right in range and out of cover, ripe for the killing... What's that? An unarmed civilian in range? Die! EXALT, despite being an organization of human quislings and not being cloned and bred to be consumed by bloodlust, aren't always much better. So a special ops team with fancy gear dropped right in your headquarters. One of them, armed with an extremely powerful shotgun, and who has shown to possess Psychic Powers is in an exposed position, and severely wounded... Wait, one of their operatives, being nowhere near as skilled as that special forces girl, and armed with a Laser rifle nowhere near as powerful as her shotgun, sitting in a golden cover, has been mind controlled? Concentrate all available firepower on him!!!
  • Some What the Hell, Player? messages can call a player out on their own skewed priorities. Take this doozy from TimeSplitters: Future Perfect:
    "Cortez, you're humanity's last hope for survival AND YOU'RE PLAYING A SLOT MACHINE!"
  • Five Nights at Freddy's is rife with Skewed Priorities. On the one hand, we have the management at Freddy Fazbear's, who seem to think that it's a better, more cost-effective idea to hire a security guard to keep watch over the deadly, possibly haunted animatronics than to get the damn things repaired and will fire you if you modify the animatronics in any way, even if it's to make them less dangerous. On the other hand, we have the Player Character: what, on God's green earth, would possess someone to keep coming back to Freddy Fazbear's after surviving the first night of fending off murderous machines? Are they that strapped for cash, or do they just have a death wish? And, isn't a security guard's job to watch over a facility for anyone trying to break in, rather than to protect himself against wandering killer animatronics?
  • Good lord, Dead Rising 2:
    • Your biggest goal in this game is to provide Katie with Zombrex, a drug that can prevent the infection inside her from turning her into a zombie for 24 hours. This drug isn't easy to find, isn't easy to make, and the cost to buy it is astronomical. One would think getting it would be Chuck's top priority. (And it is.) Unfortunately, it's actually rather easy to be distracted and sidetracked in this game while doing it, not just by fighting zombies, but everything else that Chuck does to get it (and he'll do anything) so it's easy to lose track of time. The game does give you a warning alarm one hour before it's too late, but by then it may just be too late.
    • And most NPCs (roughly two thirds) don't even seem to realize they're in danger from the Zombie Apocalypse. Europa's much more concerned with being outside underdressed than the more obvious danger, and is most likely only using that as an excuse to see Chuck shirtless, three poker players are more interested in finishing their high-stakes tournament than getting to safety, three tough-looking bodyguards dressed like call girls won't go with you unless they get paid for extra time, Stuart is risking both his and his girlfriend's lives in order to loot the casino he works at (and have to hit him over the head with something to get him to listen - and he later tries to start a mutiny, requiring you to call him out on his stupidity), two "kings of comedy" won't leave the store they're in until Chuck gives one of them the comedy trophy of the competition they were supposed to be in (and depending on which one of them you pick, the other might be enough of a Sore Loser to demand five thousand dollars to follow you), and Bill refuses to leave the casino you find him in until you reimburse him for all the money he gambled away. The further you get into the game, the dumber these guys get.
  • Total War: Warhammer has, what else, Dwarfs. These guys have some strange priorities, some of which just don't make any sense. In one instance, you can gain a Grudge quest against Vampires. What did the Vampires do? They massacred a Dawi caravan, and reanimated the corpses to act in a performance of "Southeart Beardcomber and The Ostlander's Wife." The Dwarfs aren't enraged about the horrific murder of a few dozen Dwarfs, however. What enraged them was that they would choose THAT particular play as it is considered to be one of the worst plays ever written.
  • Kantai Collection. Your aircraft carriers and battleships are far more likely to spend their shots blowing away weak destroyers or defenceless transport ships rather than the far more dangerous enemy carriers and battleships or, God forbid, bosses. And given the choice between a target with full health and one that's heavily-damaged - this is a game where Critical Existence Failure is NOT in effect, and heavily-damaged foes are thus less of a threat - they tend to prioritise finishing off the weakened one over the one that's more of a threat.
  • Batman: Arkham City: During the climax, when Talia is taken hostage by the Joker, Batman is fully prepared to drop everything to go after them, despite the fact that Strange's Protocol 10 is underway and his mooks are firebombing Arkham City even as he states his intentions. Oracle and Alfred have to cut off his access to the satellites he's using to track Talia's signal to get him back on track.
  • LEGO Jurassic World; after fighting off the Pteranodons in the main square, Zara goes and gets a cup of coffee. One of the Pteranodons spots this and swoops in to steal the coffee, Zara stubbornly refusing to let it go before she is dropped into the Mosasaurus tank. She floats around for a bit before the coffee pops up, which she happily returns to enjoying before the Mosasaurus swims up and eats her.
  • On a Kill 'em All run of Undertale, if you hang around in the Muffet fight for a while (despite that you could One-Hit Kill her at any time), she'll eventually receive a telegram pointing out that while you're a terrible mass murderer, you haven't killed any spiders. This convinces Muffet to let you go.
  • The City Guards in The Elder Scrolls: Arena don't show up to deal with the dangerous monsters that roam the streets at night. But they do show up to kill the player character if they try breaking into people's houses, killing pedestrians, robbing stores, or sneaking into tavern bedrooms without paying.
  • The blacksmith in the "Ghosts of Vitharn" quest in The Elder Scrolls IV: Oblivion, who is so obsessed with the quality of the weapons he makes that he refuses to let the keep's defenders wield them during a siege, in case they get damaged or broken. Justified, since the quest takes place in the realm of the God of Madness, and nearly all the inhabitants are insane in one way or another.
    • Speaking of the DLC, should you decide to deal with Sheogorath's Daedric quest in the main game during the later half of the DLC, either Sheogorath or his chamberlain Haskill will lampshade that you deal with Shenanigans in such a grave situation... and then proceed to give you the quest anyway.
  • The Elder Scrolls V: Skyrim: Say you're a bandit, camped out in an abandoned tower in the middle of the forest. Some guy/girl walks up and you decide to rob him. Suddenly, a dragon flies by overhead and starts attacking! What do you do? Why, continue trying to rob the mysterious stranger, of course!
    • For whatever reason, enemy NPC's are absolutely fixated on your horse, and will target them instead of you or anything else. Dragons especially have a habit of going after things other than the Dragonborn, with their horse taking top priority. This sometimes results in you entering into a pitched battle with a dragon, only for it to decide to go fly off and fight some bears or mudcrabs hundreds of yards away.
  • Inverted in Senran Kagura: Estival Versus. Homura and her teammates are mocked several times for worrying about keeping their mundane jobs instead of devoting every second they have to training. However, the Crimson Squad is technically in exile, meaning no school to back them, and none of them have families or an inheritance. It's repeatedly shown they're barely making rent and often go hungry, and the people mocking them usually know this. So while their priorities are skewed from the view of their In-Universe peers, to the player, their behavior is completely justified.
    • Played around with Shiki, how many shinobi did you saw chatting with a cellphone during a battle? Her excuse is that she's doing it deliberately. Shinobi are trained to uphold traditionalism and honor, and her not giving her opponent her full attention is an insult, and getting angry makes her opponents sloppy. It's remarkable how many otherwise level-headed characters fall for this hook, line and sinker.
  • In NetHack, the Minetown guards will attack you if you kick a tree or play a bugle, but turn a blind eye to slaughtering all the resident gnomes and dwarves.
  • Persona 5: When your team is faced with cyberterrorists threatening them to reveal their identities as Anti-Hero criminals, Book Dumb party member Ryuji starts imagining how girls are going to fall over themselves for him once they realize he's a Phantom Thief.
  • Entering a tournament in a Fighting Game is usually something you should think about first, seeing as in the storylines of such games, there's a very good chance you'll be killed. Thing is, many characters in such games have pretty stupid reasons:
    • Skullomania in Street Fighter EX. His backstory got a little better in later games, but originally, he was a salesman whose employers made him wear a really dumb-looking super hero costume for a promotion, which oddly enough, inspired him to become a crime-fighter. And he seems to think Chun-Li, Guile, Zangief, and all the other fighters are criminals, because that seems his sole reason for fighting anyone in the game. Still, he doesn't do half bad for a washed-up salesman.
    • In Street Fighter IV, most of the characters have some legit reason for entering. Some are trying to bring M. Bison's organization down, some are trying to make a name for themselves, and El Fuerte... Uh, he's trying to find new recipes (someone should tell him this is Street Fighter, not Iron Chef). Seriously, he thinks great fighters eat well and the only way to get them to share info on that is to fight them. Which doesn't truly matter because as his ending shows, El Fuerte is a terrible chef, even E. Honda finding his cooking revolting.
    • Speaking of terrible chefs, Marshal Law in Tekken 4 is worse. This guy had a restaurant chain, which failed, not only because the food was bad, but because he tended to deal with critics using physical violence. So he decides that the best way to reopen the same chain (which again, was never a success to begin with) is to enter a contest where he has to fight ninjas, robots, and demons. And, should he succeed, his ending shows that it fails again. For the same reason as before.
    • Johnny Cage's goal in the original Mortal Kombat, according to his bio, is to prove he doesn't use stuntmen or special effects in his movies. Seems he thinks a film documentary isn't as convincing as a brutal and bloody battle to the death in his opinion. Exactly how much he knew about the rules - or rather, the lack of them - of the tournament is debatable. The story in the comic shows that his agent warns him that the tournament isn't approved by any legit martial arts organization, while the retcon suggests he's completely clueless.
    • Norimoro, the Joke Character from the Japanese version of Marvel Super Heroes vs. Street Fighter is little more than a skinny, nervous high school student who can't fight worth beans (he's supposed to be a caricature of Japanese comedian Noritake Kinashi). So why is he fighting the likes of M. Bison, Wolverine, and the Incredible Hulk? Seems he's a Loony Fan of both factions From Beyond the Fourth Wall trying to get pictures and autographs. No, seriously, if his quotes are anything to go by. One has to wonder if some of the good guys the game aren't simply just being nice and holding back to keep from killing him, although why the villains would do so only raises more questions about skewed priorities.
  • Tales of Berseria: Rokurou swears a life debt to Velvet for helping him recover the ancestral sword he has dedicated his life to—except her "help" consisted solely of telling him she spotted the sword in a storeroom a ways back. To contrast, she went to a lot more effort helping him escape a five hundred-year prison sentence, but he only mentions that as an afterthought. This is eventually revealed to be an In-Universe case of Moral Dissonance. As an immortal Daemon, Rokurou couldn't care less about prison, he'd break out eventually; meanwhile, the sword is worth more to him than his life on several personal and cultural levels.
  • Fairy Fencer F:
    • Zenke captures Tiara, thinking that she's "lovers" with Fang and says that if Fang loses against his minions, then he'll have to kill Tiara as punishment. Tiara seems most concerned about the fact that Zenke thinks they're lovers.
    • If you manage to pull out all the Goddess's swords, then Fang shouts "Goddess! Awaken! The time for your revival!", but nothing happens. He asks Eryn what he's supposed to do, if there's some sort of magic spell he needs to cast or something, but Eryn admits she has no idea.
    Fang: Then what do I do!? That was a really cool line I just shouted, and it was all for nothing!
    Eryn: Is *that* what you're worried about!?
  • Sonic Forces: The Episode Shadow prequel DLC reveals that the entire reason why Infinite willingly let Dr. Eggman perform experiments on him with the Phantom Ruby so he could use its power to become a borderline Omnicidal Reality Warper and help Eggman take over 99% of the planet is pretty much entirely because Shadow had the audacity to call him "weak" after defeating him in a Curb-Stomp Battle...
  • In Fire Emblem: The Sacred Stones, Forde likes to paint in the middle of battle, which could count for this trope on its own. What really makes it excessive, though, is the fact that when Ephraim catches him doing it, he mainly praises Forde for his painting skills.
  • In Super Danganronpa 2, during the investigation of the first murder, Gundham decides to find a way under the floorboards to retrieve his Hell Hound earring, which had fallen in a crack in the floor during the party. Interestingly enough, the fact that he managed to get under the floorboards ends up revealing several vital clues as to how the killer murdered the victim.

    Web Animation 
  • FreedomToons: The progressive character in "Defusing Radical Islam". Seamus is frantically trying to defuse a home-made suicide vest after punching out a muslim jihadist, but the former is more interested in virtue signaling to social media and trying to change the topic to christian extremists (read: cardboard sign protestors) and/or historical colonialism/the crusades. Eventually, they all get blown up because Seamus cut the wrong wire.
  • Craig and Todd from Dinosaur Office don't want to leave the office during a volcano drill. Why? Because they want to continue their conversation.
  • DarkMatter2525:
    • The video If Hitler Never Existed, a parody of It's a Wonderful Life, is about a man who wishes that Hitler had never existed, only for "the Gestapo Angel" to appear before him, to show him what the world would really be like if Hitler had never existed. The man is then brought to a futuristic utopia, which appears to be perfect - until the man sees his alternate self arguing with someone on the Internet, and being completely unable to demonize him; he can't compare him to Hitler, he can't call him a Grammar Nazi, and he can't Photoshop Nazi imagery onto his picture. The man quickly begs the Gestapo Angel to take him back to the real world.
    • In "God is Punishing Us!", When Jeffrey is put in charge of punishing sinners on Earth while God goes on vacation, he uses natural disasters to target only the sinners for actual wrong-doing (banks-robbers, pedophiles, etc). Not only does this make crime go down, but conversions to legitimate theism skyrocket because the events could only be possible by God's existence. When God finds out, he is pissed at Jeffrey for not enacting random disasters onto people for petty, unrelated reasons because he is being "obvious" about it and not "hella mysterious."

    Web Comics 
  • Jareth in Roommates has his priorities straight: first his fun and clothing then his friends and love interest, everything else (like ruling his kingdom) comes later and mortal danger is somewhere at the bottom of the list. So what is his first question when appearing in a fantasy dreamworld where a mountain sized talking (eastern)dragon greets him? "Why am I in armor?" of course.
    • Girls Next Door: Let's say you just came out of the shower. However, due to unfortunate circumstances, a younger member of the opposite sex barges in, leaving you one split second and a small towel. What do you cov— no, Erik, not your face...
  • Homestuck pop quiz: A massive forest fire is threatening your home, your friend is about to get hit by a meteor, and you're the only one who can save him via the reality-warping computer game. What do you do?
  • Let's just say that Freefall's Mr. Kornada disagrees with other cast members about what's urgent.
  • The Order of the Stick:
    • A tribe of orcs kidnap Lien the paladin and steal Elan's puppet, Banjo the Clown. Elan considers retrieving Banjo to be the higher priority.
    Elan: We won't leave one of our own behind again!
    Durkon: Ye ARE talkin' aboot rescuin' Lien, right?
    Elan: We won't leave TWO of our own behind again!
    • Nale is accused of this by Tarquin; specifically, Nale's over-inflated opinion of himself means he thinks letting everyone know that he has triumphed is more important that the triumph itself, causing him to jeopardise several plans where success hinged on him being able to keep a low profile.
    • In one of the bonus strips in Dragon Magazine, Vaarsuvius willingly dispels a Sanctuary spell which is keeping the party hidden from some wights, in order to scold the wights for their poor use of language.
  • After Nepta in tinyraygun gets robbed by space bandits, she scours her crashed ship and is delighted to find they missed her rations, first aid kits, and comic books.
  • xkcd:
    • As the Apocalypse unfolds around him, Cueball's first priority is to get himself the Erdos number of 1. Several other mathematicians also share this priority, to the point of needing to form a line. And the Alt Text suggests that he wants to take it further.
    • Heroics? No, just a sysadmin mad that the terrorists cut his connection.
    • The student in Priorities deliberately fails a class so the grades on their report card are in alphabetical order.
    • In Fixed Width, after a night of passion Rob chooses to send Emily a message saying "definitely just sex" instead of "I love you" because the line lengths in their conversation have been syncing perfectly up to that point, and he doesn't want to spoil the pattern.
  • Happens several times in Loading Artist, e.g. in Emergency Service and Internet Time. Or Keep playing Tic Tac Toe while your rubber raft looses air.

    Web Original 
  • In To Boldly Flee, That SciFi Guy's house is blown up and he is presumed dead. When The Stinger shows him alive, he looks around the blown up and burning house and worries more about how pissed the landlord is going to be.
  • In Noob, the Serious Business with which some characters treat MMORPG can be summed up by this line:
    Arthéon: Because of [Tenshirock], some players committed suicide, or, worse, some quitted playing Horizon.
  • In the pilot episode of Brains, a clip is shown of a female blogger who warns her male viewers not to act like heroes and get themselves killed by that she won't lose subscribers.
  • Obscurus Lupa when reviewing Charmed tends to highlight what issues the Charmed Ones are putting off, ignoring, or outright refusing to do anything about because they're distracted by their jobs, relationship issues, or how one of their sisters is dealing with their own relationship issues. Given the nature of the show, the danger starts with a demon trying to kill defenseless innocents and goes up from there.
    Phoebe: I have to go to, y'know, work.
    Obscurus Lupa: The universe is going to end!
  • Those Aren't Muskets: "Sleeves" This guy doesn't wear sleeves. His friends give him an intervention for his sleeve-less-ness because they're worried sick about him. They even say he might lose his job. Two of his friends are an alcoholic and a heroin addict. The worst part is he actually does lose his job because of it.
  • From El Chigüire Bipolar: Broken bus glass replaces shooting victim in emergency room.
  • In Episode 61 of Welcome to Night Vale the town is plagued by the sun in the sky multiplying exponentially, from one to two, then two to four. Cecil spends most of this potential apocalypse complaining about the radio station not getting any water.
  • When Jesse is kicked out of the house in Mc Juggernuggets and lives in a tent in the yard, apparently he finds it more important to get video games and set up a TV with his Xbox on it than things like insulation or waterproofing.
  • Twig: In the middle of a populist revolt, Sylvester opts to use the crisis to pressure his superiors to give the Lambsbridge Gang shiny badges rather than secure tangible power. Later he develops a Villainous Crush on Reverend Mauer, the charismatic rebel leader, and immediately alters to plan to be sure that Mauer is aware of him and sees him as a Worthy Opponent.
  • Anna Akana's "Pokémon GO Ruins Lives" demonstrates some of the dangers of placing catching Pokémon as the utmost importance.
  • In the Halo ARG HUNT the TRUTH, after Mshak Moradi regains Waypointnote  access after months of being forced to go without:
    Mshak: "Wow, I have a lot of unread messages. Oh no..."
    Maya: "What?"
    Mshak: "The unthinkable has happened! I fell off the leaderboards at Unggoy Farmer."
    Maya: "MSHAK!"
    Mshak: "One billion percent focused!"
  • Hbomberguy's parody of anti-feminist YouTubers in "ThunderF00T vs. FemiNAZI Ghostbusters: A Measured Response" exhibits this while going on the run from The Feminists, also allowing a sideswipe at fake-skull-owning white supremacist Davis Aurini in the process:
    Parody: Take only what's important! [grabs trilby and skull and runs]
  • Walfas:
  • In Past Division, after Herbert apparently destroys Carrok City with a magical runestone, the team has a moment like this.
    Lucky: Ah, shit. Cleaning duty!
  • Not Always Right exhibits numerous cases of this:
    • This woman dodges falling glass for a bunch of flowers.
    • This woman demands that a technician be sent to her house, which was in an earthquake zone.
    • I don't care about floods! Where's my package?
    • This customer wants her cat food. Who cares if the building burns down first? Admittedly, the customer apparently thought he was making up the fire to get out of helping her.
    • This woman asks about her computer despite a tornado warning going off.
    • This woman wonders why no copiers are working, despite everything, herself included, being in ankle-deep water.
    • This customer complains about a package even though deliveries are delayed due to bad weather.
    • This person complains about having to walk an extra block due to an iced-over sidewalk. Thankfully, she got the point when someone else told her that a boy was injured walking across that sidewalk.
    • This customer can't believe that a store is still open despite a snowstorm. As for them, they came out there to make a return.
    • A thunderstorm interfered with my television service? I still want my television service!
    • This woman insists on going down a closed road despite an officer telling her of the danger.
    • There's a hurricane? Forget that, where's my television service?
    • This woman braves a tornado to get to a store.
    • This man demands his photos, even if the roads are too dangerous due to ice storms!
    • This man values his daughter's harp over his own life. His wife doesn't.
    • This guy would rather argue over the price of a duffel bag than take his wife — who is visibly in labor — to hospital.
    • I don't have backups of my financial system? Screw that, how can I make these error messages go away so I don't have to hit Enter all the time?
    • £1.36 for some cauliflower? I can't afford that at all! I'll have some £5 lottery tickets instead!
    • This woman will take advantage of discounted prices, broken finger be damned!
    • This woman's concern for her one-month-old baby being locked inside her car during a very hot day immediately disappears when it turns out the only way anyone can get inside the kind of car she has is by smashing a window.
    • This submitter actually has to point out to a problem customer the sheer stupidity of refusing to show her ID to a video game store's cashier, because she automatically assumes the cashier is an illegal immigrant who will steal it, but immediately giving it to the first complete stranger who offers to check it for them.
    • "No, he just wants military satellites to be able to track his model airplane's precise location... but he's afraid of e-commerce."
    • This customer asks to return a Playboy-themed game that she bought for her 8-year-old — not because it's pornographic, but because it requires lots of reading and he can't read very well.
    • This customer admits that she's planning to adopt a pair of cats and then leave them to fend for themselves in a dead relative's large house. Or she's going to live with the cats at that house and let her son fend for himself and the cat they already have at their apartment; she keeps changing her story. She, of course, then has the nerve to accuse the worker of not caring about the animals, because he won't sell them to people who won't actually take care of them.
    • This woman, in need of a flight reschedule, insists on waiting another 24 hours for a flight through Charlotte, because their airport has a Cinnabon.
    • This customer thinks that going to the salon daily is more than treating her son's asthma, which has been acting up for five days.
    • This fast-food chain is more interested in staying open during the lunch rush than keeping the store from burning down.
    • This customer, upon seeing a taxicab involved in an accident, is only concerned with the fact that the taxicab might be the one he called.
    • Could you give that woman CPR somewhere else? I need my ink.
    • Perhaps golf brings out the worst in people, as some believe that finishing a game is more important than the livelihoods or lives of others.
  • In The Tim Tebow CFL Chronicles, the Ottawa REDBLACKS' official branding guidelines insists that the team name must always be written in all-caps—and whenever possible, in one thousand point font. The REDBLACKS follow this guideline even when they're presenting a legal argument to Parliament—so their legal documents wind up thousands of pages long, and mostly illegible. Parliament takes one look at this nonsense, and throws their case out.

    Western Animation 
  • The Simpsons:
    • In "Lisa the Simpson", Dr. Nick was called in to advise when Jasper froze himself alive inside the Kwik-E-Mart's freezer.
      Dr. Nick: Well, we better leave him in there. Moving him now could kill him. And tire us out.
    • In "Lisa's Date with Density" Homer runs a telemarketing scam that promises to give people eternal happiness if they send him one dollar. When the exceedingly wealthy Mr. Burns gets this message, he responds:
      "One dollar for eternal happiness? ...I'd be happier with the dollar."
    • This is common for Homer. In "Dial Z For Zombies" of "Treehouse of Horror III":
      Lisa: Dad, we did something very bad!
      Homer: Did you wreck the car?
      Bart: No!
      Homer: Did you raise the dead?
      Lisa: Yesss!
      Homer: But the car's okay?
      Kids: Uh-huh.
      Homer: All right then.
    • In "Homer's Triple Bypass", Marge learns of Homer’s heart attack and subsequent hospitalization and hurries out the door, leaving Patty and Selma behind. The twins, however, only have this reaction:
      Selma: Oh my God!
      Patty: What?
      Selma: (points to a coupon) Five cents off wax paper.
      • In the same episode, when Homer is driving to work and stops by a gas station on the way:
      Homer: I keep hearing this horrible irregular thumping noise.
      [thump thump thump]
      Gas Station Attendant: It's your heart. And I think it's on its last thump.
      Homer: Whew! I was afraid it was my transmission. [drives off]
    • In "Deep Space Homer" after Homer broke the handle off the hatch, he grabs a support rod to hit one of the other astronauts. The rod catches in the door and when it is pointed out that could allow them to return safely, he tries to remove the rod so he can continue the attack.
    • In "Burns' Heir" he noted that Bart being abusive to the family is one thing, but he would not stand idly by and watch him feed a hungry dog.
    • "The Joy of Sect":
      Jane: Would you rather have beer, or complete and utter contentment?
      Homer: ...What kind of beer?
      • Since this questioner turns out to be working for a cult, this is a sterling case of Homer being Too Dumb to Fool.
    • In "Treehouse of Horror XVI" he is possessed by the devil but is unconcerned about that because that means he doesn't have to go to work.
    • In the Hansel and Gretel spoof from "Treehouse of Horror XI", when Marge's character finds out Homer left the children in the forest (because they couldn't afford to feed them) she is enraged. They could have sold them.
    • In "Marge vs. the Monorail", Marge and Sebastian Cobb arrive back in Springfield too late to stop the unsafe monorail from making its maiden voyage. Cobb then apologises, saying they might have been able to stop it if he hadn't stopped to get a haircut on the way.
    • In "Sideshow Bob's Last Gleaming", Bob acquires a nuclear device and threatens to destroy Springfield unless television is outlawed. Most of the town reluctantly agree to the ban, but Krusty puts the town at risk by continuing to broadcast, believing he'll get a ratings windfall from being the only show on air.
    Krusty: Can you imagine a world without television? I think the survivors would envy the dead!
  • On Futurama:
    • In "Why Must I Be a Crustacean in Love?" when a member of Zoidberg's species has sex they die immediately afterward. When Fry learns that Zoidberg has to choose between a life without sex or a gruesome death, he says, "Tough call."
    • From "Crimes of the Hot", when they discover that Halley's comet is out of ice:
      Bender: This could mean the end of the banana daiquiri as we know it. (Everybody looks at him.) Also, life.
    • Similarly, in "Benderama":
      Professor: In a matter of hours, there won't be no more fresh water on Earth! (Dramatic musical sting)
      Bender: Oh no! What will I mix with my scotch?
    • In "The Deep South":
      Bender: People, it's far, far worse than we thought; my fish got away.
    • In "How Hermes Requisitioned His Groove Back", Hermes sings about how he first showed the makings of a bureaucrat:
      When I was four there was a hurricane in Kingston Town
      With a foot-and-a-half of water
      Everyone was all right, but I cried all night;
      It blew my alphabet blocks out of order
    • In "Brannigan, Begin Again":
      Bender: Leela, save me! And yourself, I guess! And my banjo! [Beat] ...And Fry.
    • In "Future Stock", Fry meets "That Guy", an 80's businessman who was dying of boneitis and cryogenically frozen until a cure could be developed. In his own time, there was only one company working on a cure, but he bought and liquidated it before the cure could be finished in order to make a quick profit for himself.
  • Thomas the Tank Engine:
    • In the episode "Thomas Comes to Breakfast", Thomas loses control and crashes into the stationmaster's house. The stationmaster's wife seems far more annoyed that Thomas ruined their breakfast and that she'll have to cook it again than she does at the fact that a steam engine just plowed through the wall of her house.
    • Similarly, in "A Close Shave", Duck crashes into a barbershop, nearly destroying it. However, the barber is more upset at the fact that Duck frightened his customers.
  • In the The New Adventures of Winnie the Pooh episode "Luck Amok", Tigger, thinking he caused all the bad luck throughout the episode, packs up "seven years' worth of stuff" and goes away.
    Pooh: We can't let him leave, not for seven years! He'll miss my birthday.
    (Rabbit faints)
  • My Little Pony: Friendship Is Magic uses this for the occasional gag:
    • Exaggerated in "The Return of Harmony", Pinkie doesn't care about eternal chaos, as long as she gets chocolate milk rain and Rarity wants the box the Elements of Harmony are in, instead of the Elements themselves. Keep in mind that this is before they're brainwashed by Discord.
    • Continued in "Keep Calm and Flutter On", when Pinkie instead criticizes Discord for making chocolate milk rain... because he didn't also provide whipped cream.
    • In "Dragonshy", Rarity foregoes on a protective helmet and picks a chic hat instead, because the helmet didn't look as good. Also, her skewed priorities is put on full display when she is shown to be more concerned about getting some of the dragon's stash of jewels than she is about getting rid of the dragon itself.
    • Rarity is pretty much the queen of this trope. In "Lesson Zero", she forgot to bring plates to a picnic, but she certainly didn't forget her fainting couch to lament that fact afterwards.
    • In the same episode Twilight Sparkle is looking for someone with a problem she can solve so she can write her usual letter to Princess Celestia about it. Seeking out the timid Fluttershy as a likely source she witnesses her beat down and Neck Snap a bear (actually part of a massage) and her response is to lament that she doesn't have any friendship problems, and walk off without a second thought.
    • In "Ponyville Confidential", the Cutie Mark Crusaders lament that, having made themselves pariahs throughout town and alienated everypony (including their own families and Rainbow Dash), they still didn't get their cutie marks. This is standard behavior most other times too — no matter how convoluted their plan, disastrous their failure, or devastating the outcome, especially if they could have shattered their damn skulls, their top priority is finding out if they have their cutie marks.
      • Averted in "Hearts and Hooves Day", where getting their cutie marks was the last thing on their minds; they just wanted to make their teacher Cheerilee happy.
    • During "A Canterlot Wedding", after the changelings reveal themselves, Rarity, once again, is more focused on catching the dresses the others threw off than going to get the Elements of Harmony. The rest of the group lampshades this by yelling "Rarity" in unison.
    • In “Magic Duel”, Twilight could give Pinkie back her mouth after Trixie has been rendered harmless and defeated, but she’s too busy explaining how the elaborate ruse was pulled off, and then performing for the Saddle Arabians.
    • Pinkie's priorities are clearly off during the first part of "Princess Twilight", when she becomes more focused on thinking about cake frosting than reassuring Twilight about their friendship (though in her defense, there’s the Magic Duel example, and to a lesser extent, three of said friends eating the cake she worked hard to protect in “Mmmystery on the Friendship Express”), and again when she gets more focused on coloring than helping find out what's happening in the Everfree Forest.
    • In "Make New Friends But Keep Discord", when The Smooze starts overflowing the Gala, Rarity screams, "My shoes will be ruined forever!" Applejack replies, "That's what you're worried about! Really?"
    • After the canoe crashes in "Non-Compete Clause" Rainbow Dash is less concerned about the students' safety than the fact that she missed the canoeing speed record. Also, throughout the episode, she and Applejack are more concerned about getting Teacher Of The Month than, you know, actually managing and coordinating their field trip. A fact that the six students repeatedly lampshade. After Applejack and Rainbow Dash call for help after trapping themselves in a stick and vine cage, for example:
      Ocellus: Uh, at least now they're agreeing on something.
  • In Jackie Chan Adventures, Uncle often accuses Jackie of having skewed priorities, but in reality this is because Uncle tends to look at the big picture and he does not give a crap about Jackie's personal problems. For example, in one episode, when Jade's horseplay breaks a statue Jackie and Uncle were examining:
    Jackie: When the museum finds out about this, my career will go down the drain!
    Uncle: (Dope Slaps Jackie) Your career's not important! The statue had inscriptions on it! Knowledge has been lost forever!
  • Lampshaded in Dragons: Riders of Berk, when Hiccup gets distracted from pursuing an agent of the Outcasts who has stolen the Book of Dragons, by Astrid's technique for speeding up Stormfly:
    Hiccup: Was that...chicken? Is that what you've been-
    Astrid: Really? You wanna talk about that now?!
  • In Winx Club, Stella considers shopping and fashion to be more important, and saving the world from evil as a minor subject. While on a mission, she opted to go to a mall first before their actual mission.
  • In The Avengers: Earth's Mightiest Heroes!, Maria Hill is determined to force the Avengers to join S.H.I.E.L.D. directly instead of being independent. Even when HYDRA and AIM are busy blowing up half of New York and fighting over a device which could rewrite reality, she is busy siccing S.H.I.E.L.D. jet troopers to attack Iron Man and Wasp. Yes, she is called out on this by Iron Man and Wasp.
  • In the episode "Daylight Savings" of The Powerpuff Girls, after the girls get caught sleeping in class and the Professor has a meeting with Ms. Keane, she lampshades that education is more important than saving Townsville. And the Professor agrees with her, and decided he would rather watch Townsville burn than let the girls stay up late.
  • The Fairly OddParents!:
    • In the episode "Vicky Gets Fired", Timmy's parents couldn't care less about the video evidence of Vicky torturing their son, but when they see she erased the video they were using to tape their reality show, they're horrified and immediately fire her. Mr. Turner even admits that they consider the tape the most important thing in their lives, as opposed to their only child.
    • In "Class Clown", Trixie Tang considered her "seemingly harmless plant" more important than Timmy, who killed it, and dumps him, despite the fact that he saved her life.
  • Randy Cunningham: 9th Grade Ninja: Averted. A teacher wasn't gonna let Randy get his backpack during a drill. Even if he's standing very close to it.
    • Played straight in "Randy Cunningham: 13th Century Ninja", out of fear McFist was implementing another evil plan, Randy and Howard decided to sneak away from the tour at McFist Industries. When a student reported them to Principal Slimovitz, Slimovitz ignored them and had the other students do the same and keep their eyes on the "tattle-tale" because he hates tattle-tales more than he hates troublemakers. Not knowing it'd somehow result in the Sorcerer being free does not excuse him.
  • In one episode of Hey Arnold!, Big Bob suffers a heart attack (actually only gas) and the last thing he says before passing out is "I won't catch the Wheel of Fortune".
  • In Not Without My Handbag, Auntie seems to think that it's worse to leave her handbag at home than to die or go to hell.
  • The Amazing World of Gumball:
    • In the episode "The Job", Richard gets a job as a pizza delivery guy, and the fabric of reality starts to come apart as a result. The rest of the family drag his boss, Larry, along with them to stop Richard from delivering his first pizza, but Larry explains that destroying the universe isn't a good enough reason to fire him. Then Larry fires Richard on the spot when the customer sees he ate some of the pizza and tried to hide it, narrowly averting The End of the World as We Know It.
    • In "The Box," while pondering the contents of the titular box, Nicole has an extended Imagine Spot of it being $1 million, further positing that it's owned by a criminal who will send hitmen after them to reclaim the money for the rest of their lives. Nicole doesn't care; as long as they're still rich, it's all Worth It.
  • The DC Nation version of Animal Man displays this, as he is obsessively focused on protecting animals while totally indifferent to everything else. When Darkseid invades Earth and makes fire rain from the sky, Animal Man is the guy you can trust to leap into action and berate someone for forgetting he left his dog tied to a post while he fled for his life.
  • In an episode of Teenage Mutant Ninja Turtles (1987), the Turtles are trying to get into the warehouse where Shredder is holding April hostage - like he always is - when Michelangelo gets the munchies and suggests stopping for a pizza break. The others are noticeably upset at him, but it does give them an idea on how to get in.
  • Teenage Mutant Ninja Turtles (2012): In "Karai's Vendetta," upon finding out that Karai is attacking April, Donnie is fully prepared to drop their mission to destroy the Kraang's Underwater Base and go save her. The others get him back on track by reminding him that if they leave now, the Kraang will contaminate the water supply and poison everyone in New York, including April.
  • Total Drama: Downplayed and Deconstructed in All-Stars. Although Duncan is determined to stop Mal, he also wanted to prove he was still a bad boy, so he blew up Chris's "cottage", which got him booted from the competition and sent to jail.
  • In one episode of Avatar: The Last Airbender, the Gaang stops at a town where they get their fortunes told. When the woman tells Aang's fortune, she takes in a shocked breath and tells him quite dramatically that he will be the crux of an enormous battle that will decide the fate of the entire world! Aang's response?
    Aang: Yeah, yeah, I know all that already. Did it say anything about a girl?
  • The Completely Mental Misadventures of Ed Grimley: The cops don't care about a citizen's stolen car because they're busy looking for Ed's fish. Ed reassures the car's owner that if it wasn't a cartoon, the cops would be looking for the car.
  • In the Ever After High episode "Driving Me Cuckoo", Baba Yaga is happier that her student is finally acting 'properly' than she is mad that said student crashed her mobile house into several walls and nearly destroyed it.
  • Zim from Invader Zim is this trope incarnate. He gets a huge warmech that can solo whole armies if powered properly and the first thing he does with it is try to beat up Dib, an eleven-year old kid. He builds massively advanced Lotus Eater Machines, than uses them for winning a school fundraiser and finding out who threw a muffin at him during lunch. An explosion threatens to destroy the city and his base, and the main thing he's worried about is what his bosses will think if they call before it destroys everything. Word of God notes that this is Zim's Fatal Flaw; he's not stupid, he just has the worse sense of priorities ever.
  • The reason why Marceline of Adventure Time hates her father is because he ate her fries, and not because he's an Eldritch Abomination that eats people's souls and is most likely Satan.
  • A Pup Named Scooby-Doo: Daphne once refused to be saved from a fall because the helicopter Jenkins brought doesn't match her dress.
  • A few examples in Samurai Jack:
    • In the episode "XLVI: Scotsman Saves Jack - Part 2," Jack takes the time to change his clothes back to his regular clothes when he regains his lost memories....while the Scotsman is about to get eaten by the monster the Sirens morphed into.
    • When Jack and Ashi end up trapped in the belly of the beast in XCV, Ashi was solely focused on killing Jack rather than their predicament forcing Jack to keep her in chains.
    • While it was understandable that Jack didn’t want to be embarrassed by Ashi’s nudity in episode 8 of season 5, he took the time to use his gi to cover her, rather than to concentrate on defeating Lazarus 92, which was a danger to his and Ashi’s lives.
  • Star vs. the Forces of Evil: In "Gift of the Card", Miss Heinous orders her servant to use the last of their money to buy hair dye instead of food, even though they were starving.
  • On Family Guy:
    • In their self-titled episode, Brian and Stewie are locked in a bank vault and Stewie's cell phone has just enough battery life for one call. He uses it to return a sweater.
    • In "Hot Shots", Peter tells Lois that he'll support her anti-vaccination protest just as soon as he finishes getting the word out about the one thing more important. We then see Peter some time later, running around Quahog shouting that the brothers who made The Matrix are ladies now.
  • Kaeloo:
    • In the episode "Let's Play Red Light, Green Light", during a game of Red Light, Green Light, Mr. Cat fires a missile from a bazooka, and Quack Quack just stands in the path of the missile instead of running away like Kaeloo and Stumpy, because the rules of the game dictate that he shouldn't move.
    • "Let's Play TV News" suggests that Mr. Cat would prefer getting beaten up by Bad Kaeloo to losing TV ratings.
    • In the episode "Let's Play Market Vendors", Stumpy offers various gifts to anyone who is willing to buy apples from him, such as a magic hat with himself inside, and even a car, but he doesn't want to give away is his collection of comic books.
    • In "Let's Play Treasure Hunt", the main four go camping. Kaeloo checks the supply pack and realizes that the sleeping bags, flashlights and all other necessary equipment is gone. Stumpy reveals that he unpacked everything because there wasn't enough room to pack his comic books.
    • In Episode 77, Pretty is upset when she hears that the world will be destroyed... because she doesn't know what to wear for the explosion.
    • In Episode 98, Stumpy is sitting on the couch playing video games when aliens drag him into their spaceship using a tractor beam. He starts to panic, not because he's being abducted by aliens, but because he didn't save his video game score.
    • In Episode 102, Mr. Cat and Stumpy beat up Kaeloo and turn Quack Quack into an Eldritch Abomination. Kaeloo sees what they did to Quack Quack and is horrified... because during the chaos, she was reading a book and lost her page.
    • In Episode 105, when the planet gets destroyed, Stumpy rejoices because he doesn't have to go to school anymore. And then he finally panics, because he realizes that there's no phone signal and he can't contact his girlfriend.
    • In one episode, Kaeloo must make a choice between using her Super Strength to either beat up Mr. Cat for being a pervert towards her, or save Stumpy and Quack Quack, who are trapped in a burning building. She chooses the first option.
    • In Guess Who?, Quack Quack does a cool trick but refuses to teach Stumpy how to do it. Later in the episode, Mr. Cat sets Quack Quack on fire For the Evulz. Stumpy refuses to help Quack Quack put the fire out until he teaches him the trick, because learning a new trick is clearly more important than saving your friend who is on fire.
    • When there is a power outage, the fridge stops working. Quack Quack is worried that the food inside might get spoiled. What does he do? He builds a machine to generate electricity, but he needs something to put in the machine that is a good conductor of electricity. What does he use as a conductor? His good friend, Stumpy. It's perfectly fine to electrocute your friend as long as your food doesn't rot.
  • In Pinocchio's Christmas, the main character steals a puppet from the Puppet show he stared in, and Lady Azora ignores and instead sings a song of how he was wrong to work for money to buy Geppetto a Christmas gift and should just give his father love. Talk about Unfortunate Implications.
  • Elena of Avalor: In "Royal Rivalry", Carla is upset at the Wanted Posters featuring her and Victor because her face appears smaller than his. It becomes a Brick Joke when she sees new posters at the end of the episode and is glad her face has the same size as his on them.
  • In Chip 'n Dale Rescue Rangers, Gadget used to invent ground vehicles (fast ones even) without brakes. She thought they're kind of overrated. It's unclear whether she has meanwhile reconsidered, though.
  • South Park: In the two-parter episode “Pandemic,” Randy was so obsessed with his video camera & recording everything he saw to the point that he prioritized recording everything over the fact that giant guinea pigs were attacking the city. Even when one guinea pig broke into his house (and Sharon’s constant protesting), he still wanted to record everything!

    Real Life 
  • Politicians often get accused of this by whichever constituency feels left out of their agenda. Often said constituency will ignore the fact that a small group of people in power is going to find it very difficult to sort out an entire country's worth of problems, hence the need to choose their battles wisely. This is especially during a state of emergency or other urgent situation, in which certain issues—such as national defence or disaster response—must always take precedence over other issues, such as trade and investment or cultural affairs.
  • Many, many Darwin Award winners are subject to this trope.
  • This Greek radio moderator who can't be bothered to interrupt his news reading while his studio is on fire.
  • This Cracked list links to a number of real-life cases of Skewed Priorities. Of particularly terrifying note is the mother who locked her infant son in her car on a hot day. When rescue workers arrived, she refused to let them break a window to get him out, even as he started to show signs of heat stroke. Thankfully they just waited until she left to get her spare key and broke him out anyway.
  • A security consultant was brought in because a former worker had come to the workplace with a gun demanding reimbursement for some expenses he had incurred while working. The consultant asked why they had not paid him. Answer: because he had not filled out the form correctly.
  • Pierre Beaumarchais was a French playwright who also worked as an arms dealer, covertly supplying the Americans during the American Revolutionary War. Lafayette In The Somewhat United States by Sarah Vowell relates an incident where Beaumarchais was supposed to be undercover, supervising his cargo being loaded into ships, when he learned of a particularly poor stage production of his play The Barber Of Seville taking place nearby: He promptly blew his cover to barge into the theater and take over the rehearsals, "running back and forth from the docks to the theater, barking at actors and stevedores alike".
  • When recording the 1098 Siege of Ma'arra, Albert of Aix notes with horror that "the Christians did not shrink from eating not only killed Turks or Saracens, but even dogs..."
  • In late June 2016, Donald Trump in the midst of his 2016 presidential campaign, did a two day trip to Scotland and had a surreal ribbon-cutting at his golf resort in Turnberry. This was at the time that the "Brexit" referendum, on whether the United Kingdom should leave the European Union, was held in the U.K., and it passed with 52% "yes" votes. Trump came under fire because his little trip was over his business matters and not about Brexit, not to mention the awkward answers he gave to reporters asking him for a take on Brexit.
  • The Toby Keith song "Beer for My Horses" has gotten flak for being politically incorrect due to the line about giving beer to horses — never mind that the overall song suggests that all criminals should get the death penalty, and glamorizes lynching them.
  • This man, who decided during a tornado that mowing his lawn was a much higher priority. And in case anyone suspects this is fake, snopes has confirmed it as true. Admittedly, he did have a point: the tornado was well away from the neighborhood and thus didn't pose as much of a danger as a tornado coming for them.
  • One thing that is often brought up in fire safety is that you should never waste valuable seconds collecting various items (i.e. things you don't want to lose in the fire), just in case there really are people out there who would actually do that, and end up dying because they took too long to escape.
  • Similarly, pre-flight safety and emergency demonstrations on passenger jet flights emphasize that in the event of an emergency landing, you should simply get yourself off the aircraft as soon as possible and leave your baggage and other difficult-to-retrieve or -transport items behind. Yeah, losing your $1,000 laptop or that gift you bought for a friend will suck...but losing your life and being the cause of dozens of others' deaths (because you were obstructing important escape paths) obviously sucks more, plus imagine if everyone (often anywhere from 50 to 300 passengers) had the same "I need to get my stuff!" mentality as you.

"She needs to sort out her priorities..."