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"VTuber agency from Japan that makes fans go wild, the world over!"
「Hololive Project」
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hololive is a Virtual YouTuber group founded and operated by Cover Corporation. Although marketed as a team of idols, members of the group primarily make Let's Play and variety content livestreams on YouTube (Hololive CN members though primarily streamed on Bilibili). The main channel also produces scripted 3D anime shorts featuring the members' fictional avatars.

Cover Corporation, established in 2016, was originally focused on the development of AR and VR technologies. Hololive was originally the name of a smartphone app developed by Cover in 2017 that allowed for 3D motion-captured virtual character live streaming (inspired by Kizuna AI who kickstarted the VTuber world in 2016). Cover initially envisioned Hololive as a platform that other streamers would use, and their first talent, Tokino Sora, was intended as more of a tech showcase. However, from 2017-2018, Cover Corp graudually shifted the direction of the Hololive project from a streaming platform to the idol-styled VTuber group it is famous for now, after Nijisanji's skyrocketing popularity inside Japan demonstrated the potential for VTuber streaming.

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From 2018-2019, hololive rapidly gained popularity within China and Japan (and elsewhere in Asia), significantly expanding its talent pool across several waves and even establishing a Chinese branch. Initially little-known in the English-speaking Western internet, the group gained viral popularity in the West after several translated hololive clips went viral. By October 2020, hololive boasts dozens of idols with multiple branches & generations including the Japanese core group, branches in Indonesia, China (now defunct), an English-language branch, and a Japanese male branch.

Each member of the group has a fictional anime-styled Digital Avatar that they use in their social media in lieu of their real identities; the real identities and information on hololive's members are kept secret and never officially disclosednote . In streaming, the streamers display a Live2D-animated version of their avatar that moves according to the real streamer's head and facial movements, in place of a headcam for a normal streamer. Sometimes, the streamers use 3D versions of the avatars with full body tracking, usually for more complex videos like VR gameplay videos.

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Though the fictional avatars also have their in-fiction characterisations, the degree in which the streamer follows the characterizations varies by their wishes; the vast majority of the time, the streamers only maintain the bare minimum of in-character behavior (most merely stick to speaking with a dramatic voice and referring to themselves with their fictional names) while allowing all the normal unscripted streamer antics (and often times even out-of-character antics), the fictional characterizations being mainly used for cracking jokesnote . The end result of this process is that the real persona of the streamer merges with their fictional avatar, creating complex and often entertaining characters that the audiences enjoy.

On February 2021, Cover released a teaser trailer for hololive Alternative, a media project to present the women of hololive in a new world. The full version of the PV was then released on May 21. A Twitter manga entitled HoloEarth Chronicles Side:E ~Yamato Phantasia~, a story taking place in hololive Alternative's setting penned by Kosuke Kurose (of Goblin Slayer manga fame) was announced on June 4 2021, with Chapter 0 released on the same day.

See also Nijisanji, another famous VTuber company, as well as VOMS Project (JP) and VShojo (EN), two independent VTuber groups.


hololive provides examples of:

  • all lowercase letters: The group's name is officially "hololive", although English forum threads often feature alternate capitalization (Hololive/HoloLive).
  • Alter-Ego Acting: All of hololive's talents "act" out at least one distinct fictional character within their streams, with the degree of fictionality being highly variable.
  • American Kirby Is Hardcore: The Japanese cast's characters are all a variation of many different motifs, most of them cute or beautiful. The first generation of English-speaking v-tubers? They all got an Eldritch Abomination motif. Mind you, they're still very cute.
  • Animation Bump:
    • A character getting their 3D model debut is considered this as they get high quality 3D virtual reality models they can perform in a full virtual space with.
    • hololive's "Live2D 2.0" update gave many Live2D models more expressive faces and better face tracking.
  • April Fools' Day:
  • Ascended Meme: Has its own page here.
  • Biting-the-Hand Humor: Plenty of jokes are made not only towards YouTube, but also to Cover Corp and specifically YAGOO.
  • Bland-Name Product:
    • In the short scripted anime videos posted on the Hololive channel various items are this, and some of the streamers use them on their own.
      • Boxes from "Holozon" instead of Amazon.
      • "Virtual Blood Virtual Drink" which is a knock-off of Red Bull energy drink.
      • "Yaboo! Answers" instead of "Yahoo! Answers".
      • "HoloMERE tissues in place of a brand called Cashmere.
      • Averted with Fami-Chicken in the Watame "My First Errand" episode. This is a real product from Family Mart.
    • Luna plays a game called Holovaders during her 3D debut stream, a parody of Space Invaders with hololive members replacing the aliens.
    • Ina has on her desk a bottle of Dr. Oopsie, which riffs off the real beverage Dr. Pepper.
    • Miko does this to hololive itself in one of her Grand Theft Auto Online streams, where her company is named "LMAO hoguchilive".Explaining the joke 
  • Brand X: Some of the stock props used for stream setups include generically named or labeled items.
    • Watame's set for chatting streams includes packs labelled simply as "Potato Chips", that look to be a tube like Pringles.
    • Suisei's nigh-omnipresent apple juice box is just labelled "RINGO" ("apple").
    • Calliope originally had a bottle of red wine with no label, only the bottle shape and color of the "liquid" being an indicator that it was wine at all, before receiving a "Death's Embrace" wine bottle prop as a gift from a fan, with just the name and scythe logo on the label.
    • Reine's recurring yellow and red potato chip bag is simply labeled "POTATO".
  • Cast Full of Pretty Boys: All members of Holostars save Arurandeisu, Kaoru, and Oga.
  • Cast Herd: Enforced. New hololive members make their debuts in "generations", and intergenerational collab streams are only allowed a month after debut. They are also often categorized by their nationalities such as hololive Japan, China, and Indonesia. The talents also sometimes form smaller groups like the Onee-san Gumi (Marine, Flare and Noel) or the Bakatare trio (Fubuki, Flare and Watame).
  • Clip Show: The hololog videos on the main channel are short Clip Show episodes consisting of highlights from hololive's various streamers.
  • Comedic Sociopathy: Some of the girls can be a bit out there. It's often played for humor whenever they play games, they tend to be sadistic whether it's playing a game solo or in groups.
    • Korone enjoys Bloodier and Gorier western video games, and thus, games like Doom brings out her love for chainsaws. Even if she's not playing that, any game that allows killing will set her mind to Murder Is the Best Solution.
    • Pekora is no slouch either. Her own sociopathy is often Played for Laughs when she plays games like Minecraft where she tends to prank her fellow idols, and on some occasions, will have someone get on with the act (such as, surprisingly, Sora is Not So Above It All when she approved with the prank).
    • Suisei is the biggest contender of this, and it's been part of her ever since. Her famous one is her collaboration stream with Matsuri, Coco, Kanata, Roboco, AkiRose, Watame, and Fubuki in Project Winter where she killed everyone solo, to the surprise and amazement of Roboco and her fans. Since then, she embraces it and often in Suspiciously Specific Denial whenever it's brought up by other Vtubers. She's also this in group collaborations whenever they interact with the audience.
    • Flare has famously burned down an entire forest in Minecraft after complaining the trees ruins the perfect view, and states "she doesn't have the guts to".
    • Botan has more or less revealed herself to be the closest personality of the 5th generation that can be classified as "toxic gamer", probably best illustrated when Gen5 played Left 4 Dead 2 together. Being the most experienced at FPS games, Botan understands how L4D2 works; locking Polka out of the saferoom and letting her get killed by zombies might seem mean-spirited, but from a purely tactical standpoint it made sensenote . That said, even if it was the "right" choice, her laughing as Polka desperately shouted "LEMME IN SHISHIRON!!" certainly came off as this trope.
    • Lamy, of all people, became this when she participated in the 2020 Minecraft Sports Festival. Her actions include being busy killing the other team and outright killing a traveling merchant along with Matsuri and Suisei. Although she did shows hints of this when she asks the viewers for their skin to make book cover, bag or a phone case
    • Calli, obviously being Death, cannot state enough how much she loves murder. She even considers it something of a good time, but, makes sure to tone it down for the sake of her Dead Beats.
  • Creator Backlash: Played for Laughs in-universe. Some of the girls who manages to make it big will sometimes watch their debut streams, and will cringe on how they used to be before their current personality. Matsuri in particular is just as confused as her audience on what kind of character she used to be before her current personality.
  • Crossover:
    • With Azur Lane. A select few hololive members show up in-game, redesigned as shipgirls, and the hololive event's campaign makes various references to the livestreaming shenanigans said characters were having at the time of the event's release (mainly their antics on their private Minecraft server).
    • There has also been one with World of Warships with Fubuki & Marine getting special commanders with their own voiceovers.
    • Suisei appears as a unique card and deck back in Vanguard Zero, a mobile game for Cardfight!! Vanguard.
    • BanG Dream! Girls Band Party! held a limited time promotion that acknowledged Gawr Gura's meteoric rise in popularity within Hololive by allowing players to obtain the "Gawr Boost Drink" item. Gura was already a massive fan of the game before she joined Hololive, so she was elated to see herself mentioned in the game.
    • In addition to the obvious collaborations with other hololive members, there have also been crossovers with vtubers from other companies, such as Watame's ongoing collaborations with Hinokuma Ran of Ani Mare.
    • Disgaea 6: Defiance of Destiny has five free DLC characters that are hololive-themed palette or model swaps of certain Player Mooks. Fubuki is "Fubuking" the Prinny, Rushia is "Ruusha" the Succubus, Flare is "Torte" the Psychic, Watame is "Watamee" the Evil Eye, and Polka is "Polpol", a female Mage.
  • Cuteness Overload: What happens when you put Gawr Gura and Anya Melfissa together in the same live stream? An endless feedback loop of each other saying the other is cuter, and a chat that just cannot handle it all.
  • Dark and Troubled Past: While not true for all of them, many of the talent went through a lot of professional or personal hardship before joining the organization. A lot of them directly state how hololive helped "save" them from a life of unfulfilled dreams and gave them the inspiration to continue with content creation when they were on the verge of quitting.
  • Depending on the Writer: The Hologra anime shorts will oftentimes depict the Only Sane Man as Not So Above It All while the Cloudcuckoolander of the group being the Only Sane Man. Sora for example is the most normal of the group (unless you don't count her Dull Surprise reactions in horror games) unless she's part of a short where shenanigans ensue where she's prone to freaking out, and Suisei's Comedic Sociopathy is downplayed to look more normal out of everyone (excluding her debut episode) and prone to such silliness herself (such as taking a test to be smarter than AkiRose with Matsuri).
  • Digital Avatar: A few of the group's original idols (Sora, Miko, and Roboco) use a 3D model for their streams.Note  Nowadays, newer talent is represented by 2D artwork animated via Live2D, although they may eventually get a 3D model once they reached 100,000 subscribers.
  • Early Installment Weirdness:
    • With the exception of Sora (who, for the most part, stayed the same), Coco (who never showed any "pure and sweet" tendencies) and debatably Korone (who showed 'weird' tendencies from the very beginning), all of them initially started acting like traditional "pure and sweet" Japanese idols. Even the other branches aren't immune to this, as many of the streamers changed aspects of themselves after their debut. As they got more comfortable and confident, many of them began to show more and more of the wild personalities we know today. The official channel released a comparison video.
    • YAGOO, hololive's CEO, used to comment live on hololive members' livestreams.
    • Sora, AZKi, Roboco and Miko had 3D models since their debut, possibly as an artifact of the times when hololive was merely a tech demo for their motion tracking app. 2D models became the standard after Suisei joined the group and the first generation made their debut. Once in a blue moon, this discrepancy crops up when any of those four collab with their juniors - the other party can be seen using their "Home 3D" avatar to maintain a consistent art style, since the four of them don't have an old 2D model to switch to.
  • Elite Four: In Hololive JP's Minecraft server, Miko has hired four of the other idols: Flare, Kanata, Polka and Botan, to be her Four Heavenly Kings. Thus far, they've slain the Elder Dragon and given Sora a tour of The End. However, Botan didn't officially joined the Four Kings so the fourth slot is given to Watame instead.
  • Everyone Went to School Together: Averted In-Universe for the most part. Almost every talent's official background doesn't tie in with another talent's. The only ones that play this straight are Nakiri Ayame, Yuzuki Choco, and Murasaki Shion from holo JP Gen 2, who are officially stated to come from the Demonic-Realm Academy. Surprisingly, this would be expanded upon when Uruha Rushia from Gen 3, was revealed to also hail from the Demonic Realm Academy.
  • Fan Sub: Aside from the weekly Holo no Graffiti videos and Watame's clip highlights, official translations are in short supply which leaves most non-Japanese speakers dependent on fan translators.
  • Fantasy Kitchen Sink:
    • hololive's earlier cast of characters are relatively normal as far as idols go. However, as the generations go on, the established backgrounds for newer hololive members run on a gamut of fantastical settings: From knights, Ambiguously Human spellcasters, robots, animal girls of various species, to demons, elves, angels, reapers and actual animals (in human form) note . The fact that more and more fantastic characters are joining hololive is something that gets lampshaded by Marine after the 5th generation's debut.
      Marine: The human ratio dropped down!
    • Even some of the talent that were meant to be normal humans at debut have gotten in on this, with things like Haato/Haachama being Two Siblings In One and Subaru claiming to be a human, a duck, a humanish duck, a swan, or a bird god on various occasions (and claiming to age only a tenth of a year for every human year that passes). In fact, unless you count Marine, there hasn't been a regular human without any fantasy or sci-fi twist added to Hololive Japan since Aqua and Subaru in Generation 2. Indonesia has never had someone who was a regular human at debut note , and English only had Amelia, until she revealed herself to be a time traveller shortly after her debut.
  • Freeze-Frame Bonus: We never get to fully see for whom Kiara is making Valentine's Day Chocolate in her "Heart Challenger" music video, but if you pause the video at exactly 3:46, you clearly see that the person receiving it has black nails and pinkish purple hair (which heavily implies it's Calliope Mori).
  • Fun with Acronyms: A few sets of members get acronyms based on who's involved.
    • FAMS: Fubuki, Ayame, Mio, Subaru. Formed shortly after Mio's debut.
    • OKFAMS: Okayu, Korone, Fubuki, Ayame, Mio, Subaru. Expansion of the previously established FAMS, first used following the onsen trip in December 2019 with all six members.
    • SMOK: Subaru, Mio, Okayu, Korone.
    • ALICE gets a little non-standard: SorA, FLare, MarIne, Canata, SuisEi.
    • OKBR: Okayu, Korone, Botan, Ramy. Pronounced "OK Bro", established when this group would play against FAMS in a 4-vs-4 Left 4 Dead collab. Why "R"? 
    • Member groups aside, Pekora's Minecraft mob spawner is named "TTT" (Tenkuu Trap Tower). When Amelia replicates the design for the EN server she names it "PPP" (Previously Pekora's Property, though chat sometimes calls it Pain Pain Pain due to how much effort she put in to assemble it).
  • Gratuitous English:
    • "Boing-boing", which is used when a talents' buxom is brought up, both when they're ample and when they're not. This is most notable in non-English clip channels, where a comment typed out in a foreign language may still type out "boing boing" in English.
    • Since the debut of Hololive English, a lot of the Japanese members have made strides in learning English to better communicate with their ever-growing foreign fanbase. This does often result in them attempting to use English during their streams, to varying degrees of success.
  • Gratuitous Japanese: Lots of Japanese lingo, both from Japanese [VTuber]/general idol culture and particular verbal ticks of specific characters, is a mainstay of the fans' vocabulary, such as oshi, DD (short "daredemo daisuki", fan with no dedication to specific stars) and so on.
  • Hotter and Sexier:
    • Some of the girls approve of the fanservice fan art based on them. They even use them as their stream thumbnails. The more traditionally idol-like they are, the more likely they are required to stay away from such impurity.
    • For new outfits, however, due to the Youtube algorithm becoming extremely aggressive in banning characters with exposed skin, this is sometimes inverted. For example, Choco's exposed cleavage became covered up in her Live2D ver2.0 model, and Mel received an entirely new cleavage-less outfit altogether at the end of August 2020.
    • Inverted with Kou Mashiro, Polka's official artist, who drew very fanservice fanart on his Pixiv and Twitter. His official art for Polka is relatively tame compared to his other works, but not too heavily sexualized to the point of NSFW.
  • Incorruptible Pure Pureness:
    • Some of the more innocent idols are friendlier than others, and they are often contrasted by their Axe-Crazy generational partners, and is most likely the Only Sane Man. While they may be Not So Above It All, they don't do things that may be deem too crazy.
    • Suisei is one of the notable Zigzagged idols in the group. She dislikes Rule 34 fan art, but she never aims to be a traditional "seiso" idols in the industry, like how Sora is. She wants to be an idol for her own benefit as it is her dream to be one.
  • Idol Singer: Much of the content that hololive's individual members put out is hours-long Let's Play livestreams, but they're all undeniably talented vocalists. A small sampling of the songs they performed at their first live concert, "Nonstop Story", can be found here.
  • Improbably Female Cast:
    • The whole group is female. The only male that ever gets regularly referenced is hololive's CEO, Motoaki "YAGOO" Tanigou, and he's never actually seen on screen in any capacity.
    • Inverted in regards to the Holostars division, which consists of entirely male Vtubers.
    • Downplayed when taking collabs into account. It is not unusual for certain members of Hololive to collaborate with Holostars members, and on even rarer occasions, collaborating with male V-Tubers from outside Holostars, or even non-virtual men.
  • Innocent Swearing:
    • On the whole, the Japanese cast doesn't know a whole lot of English (exceptions being Coco and Haato) but know enough of the language to pick up on some small phrases and words. This results in moments where they will use a Precision F-Strike or worse, derogatory slurs, without really knowing what they're saying or how offensive the words actually are. The latter seems to be exclusive to whenever one of them plays Grand Theft Auto V, specifically during the ending cutscene of the first mission where Lamar Davis says the "N-word" in a way that is almost singing it, resulting in loads of the hololive members repeating it because of the musical tone.
    • Inverted by Coco, who is English fluent and regularly swears, with her outro video clip spelling out then saying a variety of English swears. She also likes to try and get others to say swearwords they don't understand. Also by Miko, for whom "FAQ!" (a deliberate misspelling of "fuck you") is now a catchphrase.
    • Suisei is one of the few idols who knows how to swear in English, and she is very aware on how to use it properly. This often surprises many fans despite one of the consistent members who calls herself an idol.
    • Kiara attempted to get Gura to do this during a collab when they talked about how Gura had briefly taken German lessons, by asking her if she could say "Verdammte Scheiße"Translation , but failed because Gura knew what "Scheiße" meant.
  • Insistent Terminology: Viewers supporting more than one idol, either by watching their streams or being a member of their channel, has been called cheating which cause the idols to joke they're offended.
  • Intentional Engrish for Funny: On occasion, Coco's viewers will intentionally post badly mangled mixtures of English and Japanese because they know it annoys her.
  • Irony: Despite being an Idol Singer group, and to their credit they are talented vocalists, hololive/holostars do many, many things that idols are not supposed/expected to do. This includes, but definitely is not limited to: Streaming drunk, casually talking about sexual matters, asking each other about their panties, trolling each other, and so on and so forth.
  • Jaw Drop: Due to the limitations of Live2D at the time of writing, a given talent's virtual avatar is only capable of rather simplistic facial movements, such as blinking or passably emulating emotions. Full lip-syncing is not a thing yet, so most of the time, their character models will just sit there with their mouths hanging open, if they're not smiling or frowning. This happens a bit less on 3D model streams, but it still has its moments.
  • Jiggle Physics: For most of the well endowed characters, particularly those with exposed skin. So common even the talents refer to it as having "Boing Boing".
  • Just One More Level: Common enough, but Fall Guys: Ultimate Knockout in particular causes the talents to declare "Last game" and queue up for another round over and over again. It turned into a meme for Watame because she did it so much.
  • Kayfabe: Virtual YouTubing establishes an environment where the audience believes that fictional anime characters are making Let's Play streams. To create this environment, a strong Kayfabe is maintained over the identity of the streamers; the streamers are treated as their avatars, and never break from their identity in official communications or reveal their alternate identities (no matter how big an Open Secret their alternate identities are). However, the character of the streamers is a far more flexible matter; hololive members can freely discuss events from their real lives, break their established character (like Haato), or even stream with their real non-fictional personas (like Matsuri), as long as they don't compromise their identity in the process. This latter process can even be considered an inversion of the Professional Wrestling Kayfabe. In Pro Wrestling, fictional scripted performance is presented as reality, whereas in Virtual YouTubing, real unscripted actions are presented as the actions of a fictional character. Despite this, there are instances of performers being identified while off-camera through happenstance (friends and family discovering them or fans hearing them speak). Such interaction has been noted to be an appreciative but minor annoyance at best.
  • Keep It Foreign: Shows up in the English subtitles for Holo no Graffiti Episode 97, where Polka's Gratuitous English "What" is translated as "¿Qué?".
  • Lame Pun Reaction: Ina is a Pungeon Master, and as such the chat has adopted "INAFF" as a punny version of "Enough", telling her to knock off the bad puns. This has since extended to any hololive member who tries to make a bad joke.
  • Lensman Arms Race: Several of the members were involved in a thankfully peaceful (so far) variant of this in the JP Minecraft server:
    • It started with Pekora, who constructed a giant Gundam-inspired statue of herself that she called Pekodam. Subaru then declared her intention to built a rival giant statue of her own called Shubangelion, a giant macho duck that's about twice the height of Pekodam.
    • While Shubangelion was under construction, Miko joined in with her own mech statue (called the Mikodam) and in the process vandalized Shubangelion by adding her own head instead, turning it into the Mikongelion. Pekora, after seeing what Miko did, further vandalized Shubangelion by making a water stream from Miko's head, thus giving the impression that Shubangelion is vomiting water.
    • After seeing that Shubangelion has been vandalized, Subaru became enraged enough that in an act of revenge, she added the severed heads of Miko and Pekora into the hands of Shubangelion. Pekora found it Actually Pretty Funny, but Miko was absolutely terrified with what she sees while Botan and Polka discussed the idea of building an AT Field to protect the 5th Gen's house, which was located in close proximity to all three statues.
    • After she and Polka discussed the idea of building a Ramiel-inspired statue called the Lamyiel, Botan built a statue of her own. Called Botanx, it depicts a Sphinx-like Botan laying down in a prone position while it aims through the scopes of a very large sniper rifle. In response to noticing Botanx was lining up a nut shot, Subaru responded by erecting a barrier called an "SB Shield".
  • Loads and Loads of Characters: What started as only a single idol (Tokino Sora) eventually grew to over 50 talents and ascended staff among all of their branches (holostars included).
  • Mass "Oh, Crap!": The moment Sora innocently uttered "Motherfucker" on Coco's weekly Reddit shitpost review is the moment Coco, the chat and (probably) the staff started panicking, with everyone jokingly declaring YAGOO's dream as officially dead.
  • Multicolored Hair: A number of them, including Holostars, have their hair not limited to only one color.
  • Multinational Team: In addition to Coco Kyruu being American, hololive has Indonesian and English branches. Their English branch has members in the United States, a native German speakernote , and possibly a native Korean speakernote .
  • Name Order Confusion: The Multinational Team can sometimes cause confusion on what name order they're using. Haachama thought that Amelia's given name was Watson until their second collab.
  • The Noseless: There are a few characters, like Coco and Aki, whose nose is very small even by anime art style standards and is incredibly hard to see on their model. Their audiences jokingly make a big deal out of a "nose reveal" when their models receive an update to make it clearer.
  • The Night Owl: As streaming in the evening makes streams accessible to more users, and many of the streams can last hours, it is common for the vtubers to stream until the early hours of the morning and sleep all day to do it all again.
    • Watame's streams in July & August 2020 would often see her playing Zelda, Ark or Minecraft for as long as 8 hours, despite having started the streams at 10pm or later.
    • Luna's streams commonly run for between 1 and 2 hours, but they usually begin after midnight or later.
    • Kanata admits she's not sure when Coco or Suisei sleep. Coco apparently stays up late to prepare for AsaCoco, though that might have change due to Coco putting the show on hiatus for the time being, and Suisei is always up at 4 or 5 am.
    • Shion as of late 2020 begins streaming past 12 am as well.
  • One Steve Limit: Averted. Flare's family name, Shiranui, is also the name of one of Ayame's Will-o'-the-Wisp familiars.
  • Only Sane Man:
    • Each generation has to have one of these to balance out the shenanigans of their fellow idols: Sora and AZKi in original, Mel in generation 1, Subaru in 2 (when she's not being teased by her fans and chat), Mio in GAMERS, Pekora in generation 3 (this applies ONLY when she's with her generation), Towa in generation 4, and Lamy in generation 5.
    • Fubuki is an interesting case. Whenever she appears in streams, she's not much different with the other girls when it comes to messing with people, whether it's her friends or her chat. In the animated shorts, she plays this role straight Depending on the Writer and context of the short.
  • Out-of-Character Moment:
    • Generally inverted. Like most virtual YouTubers, their characters' setting is more of a suggestion than something that needs to be followed down to the letter, so they're technically always this. They follow their characters more closely either for comedic purposes or for their 3D debut streams.
    • On the other hand, when it comes to breaking their characters by the use of their natural voice instead of their character voice, this is arguably played straight. There has been a few occasions of such cases and it is usually when they are startled or concentrating intensely.
  • Painting the Medium: Watson's debut stream involved a section with her "injecting" the viewers with her drugs, which was shown by various audio & visual tricks such as audio distortions, flipping the screen, using magnifiers, going off-model and inverting colours.
  • Paper Tiger: There have been instances of flirtatious members getting easily flustered when their advances actually get responses. (e.g. Matsuri, Ollie) These are also known to the fandom as "Glass Cannon flirts".
  • Percussive Therapy: A lot of the members will hit their desks in moments of frustration or when made fun of. Translator & clippers have their own running joke of adding a "losing hitpoints" effect to their videos when this happens.
  • Product Placement:
    • "Curry Meshi vs. hololive" features the eponymous Nissin product front and center, with the various hololive girls getting addicted to Curry Meshi almost like it's a drug addiction. (Amusingly, this animated short is relatively sane compared to Nissin's other ads.)
    • On January 30th, 2021, Gura sang a mini karaoke that served as an advertisement for the global release of Princess Connect! Re:Dive. Gura goes into detail about the game, starts off by mentioning the 40 anime waifus available in the game and wondered if the chat was about to erupt into a waifu war.
  • Random Events Plot: The Holo no Graffiti animated shorts breathe this trope with no overarching plotline or consistent narrative to follow, with each episode telling its own self-contained story revolving around the girls goofing off in the Hololive office in over the top ways, and Rapid-Fire Comedy laced with memes and pop cultural references.
  • Recycled Title: hololive is the name of Cover Corp.'s proprietary face tracking app (to make their Live2D models work) as well as the name of the group itself.
  • Roger Rabbit Effect: Not on hololive's own official platforms, but the talents will occassionally appear next to live actors in Special Guest or Dualvertisement promotions on other channels.
  • Romantic Two-Girl Friendship: Several. Unsurprising, given the Improbably Female Cast.
    • Okayu and Korone are Sickeningly Sweethearts that have known each other since before they joined hololive.
    • Marine and Rushia are in a similar boat, although they aren't as openly affectionate.
    • Matsuri and Fubuki, mainly early on in their careers. The fact that Matsuri repurposed the Louise copypasta for Fubuki should say a lot.
    • Pekora and Miko are Vitriolic Best Buds, with some of their fans insisting they're Tsundere for each other, and also knew each other before they joined hololive.
    • Noel and Flare flirt regularly on frequent collab streams, with multiple Minecraft dates and a real life inn tour taking them to multiple date spots. Noel also displays the occasional comic yandere tendency for Flare around the rest of the third generation.
    • Haato specifically designed a room in her house in Animal Crossing: New Horizons to be her and Watame's little love nest. There were also infamous incidents such as when she was quizzed by Choco about Watame's birthday and the chat joked that she forgot her wife's birthday.
    • Coco and Kanata, since moving in together and for a while before that, have a dynamic that can be best described as a married couple. Marine points this out on her visit to their apartment that Coco's demeanor is much like the man of the house while Kanata acts like her doting housewife.
    • Botan and Lamy, due to their personalities meshing well together. Botan goes out her way to heal Lamy in multiplayer games, and the latter is usually shown hiding behind Botan whenever she has no idea what is going on or being scared at horror games. In fact, during G5's Craftopia stream, Lamy tends to scold Nene and Polka's behavior like an angry mom while Botan enables their behavior like a very loose dad. When they played Minecraft together on a busy day, Botan deliberately chooses to sleep next to her, to Lamy's surprise.
    • Kiara and Calliope from the English branch straddle the line with this, despite Calli's insistence that it's one-sided. Calli tends to be more abrasive only when in Kiara's presence while Kiara flirts with her to exacerbate the situation. Despite this on-screen dynamic, Kiara and Calli have shown to support each other whole-heartedly behind the scenes (such as Calli giving Kiara equipment or Kiara hosting a collaboration on Calli's channel due to her own equipment being lackluster), even agreeing on a hashtag to share fanart of themselves as a couple.
  • Revision: Considering how brief the official hololive website is when it comes to introducing the talents, revisions happen when the talents themselves expand on the backstories of their character over the course of their streaming career. This leads to a bit of Archive Binge where the only way to know more In-Universe details about a character is to find the small moments where they offhandedly mention these small expansions to their story. For example, you wouldn't know that Kiryu Coco's tail is actually fake or that Risu Ayunda is actually two characters just from reading their entries on the official website. Thankfully, a lot of these revisions get added to the Characters page as they are revealed.
  • Running Gag: Has its own page here.
  • Say My Name: In the Among Us games, it's common for the hololive members to scream someone's name depending on the situation. The viewers on the live chat usually follow suit:
    • Being suspicious of someone following them for a long time.
    • Assuming someone to be innocent, until a discussion caused that person to be ejected. Everyone would then say the ejected player's name.
    • Knowing who the impostors are after being killed by them. Screaming their killer's name? It happens a lot.
    • Witnessing a fellow hololive member kill someone else, reporting the dead body, then immediately calling the Impostor out by shouting their name to the others. During discussions, the girls would also scream the name of the member who voted them out. This happened on the collab stream between the 5th Gen and the EN members; Polka screamed Gura's name after the latter correctly identified her as an Impostor. As an added bonus, Polka also typed "SHAAARK!" in the chat.
  • School Festival: Mio and Miko hosted a sports festival in Minecraft on November 21st, 2020 featuring almost every member of the main branch up to 5th Gennote  along with holoID and Sora as a guest team. The event lasted around 5 1/2 hours with perspectives from Miko and the team captains Pekora, Haato, Aqua, and Fubuki.
  • Secret Identity: The official communications from the VTubers take great care to prevent possible leaks on the alternate online identities or real life identities of the people who play the characters. That said, reliable and well-sourced speculations on the alternate identities of the people behind the avatars do exist online, but the entire fandom strongly respects the identity kayfabe and actively avoids bringing up these speculations in front of the VTubers.[note]]On rare occasions though they may hint or allude to any past content they may have done, such as a Freeze-Frame Bonus or intentionally referencing things from their past.[[/note]]
  • Shout-Out:
  • Show Within a Show: AsaCoco ("Morning Coco"), a Parody News segment run by Coco, complete with commercials and segments run by the other members such as Luna's English Learning Corner.
  • Singing Voice Dissonance: Unless their names are Sora, AZki, and Suisei, it's easy forget that the girls are idol singers. Their speaking voices heavily contrasts their singing voice, such as Towa who has a nasally voice, but has a powerful singing voice.
  • Slice of Life: The 3D animated shorts on hololive's main channel often have this kind of plot, although they also usually have some sort of Surreal Humor aspect to them. The sheer strangeness of their skits got lampshaded in the main channel's 1st anniversary video, which is simply a Fixed Camera Clip Show highlighting some of the more unusual things that have happened in hololive's break room.
  • Spear Counterpart: One of hololive's sub-divisions, holostars, is comprised solely of male talent.
  • Spotlight-Stealing Squad: For western audiences, this happened with Miko, Matsuri, Korone, and Fubuki. Various stream highlights went viral, spiking their subscriber counts and setting them up for long term success. The Hololive English generation have had a gigantic amount of success in a very short amount of time, with Gawr Gura breaking 500,000 subscribers and the other 4 reaching near or above 250,000 subs within 2 weeks of their debut streams, which is faster than the still very successful debut of the Japanese 5th generation.
  • Spirit World: Makai. Roughly meaning "Demon Realm", Makai is stated to be the birthplace of a relatively large number of hololive members. Confirmed inhabitants of said world includes vampires, witches, onis, demons, necromancers, imps and succubi. Besides earth, this is largest shared 'world' that hololive members hail from.
  • Squee!: A common reaction of any Hololive Vtuber whenever their streams has been noticed by or had contact with a fellow Vtuber from earlier generation that they have been a fan of before becoming Vtuber themselves.
  • Stupid Statement Dance Mix:
  • Summoning Ritual: Played for Laughs by some of the streamers, who have noticed that certain phrases and actions get a reaction out of foreign viewers who are otherwise lurking in the chat. They have described this as "summoning foreign viewers".
  • Tamer and Chaster: Some of the girls' official artists actually drew fan art Hentai. For the girls themselves, they keep it very low-key and try not to heavily sexualize the talents they are artists of. Aqua in particular requests her artist to downlow her chest after she complains about her chest getting bigger.
  • Token Evil Teammate: Suisei gets shunted into this role after an infamous and disastrous event in Project Winter where she killed 5 people all at once. It gotten pretty bad that everyone else who experienced her infamous brutality first hand that they would stay away from her, even if she is a fellow Survivor or in a team-based game.
  • Token Good Teammate: Any girl who plays with Suisei in Project Winter will be play this role if they are co-Traitors with her. While Suisei's partners will at least be apologetic about it, Suisei, not so subtly, enjoys inflicting pain on and toying with her friends each time they play. This got so bad, it gave Matsuri PTSD, and other girls are extremely wary of her deciding to run the game objectives her way as a Survivor.
  • Trolling Translator: Many of the streamers like to communicate with their foreign audiences but aren't fluent in English, which occasionally leads to them asking their chat for help with translation. The advice given by the chat isn't always in good faith.
  • Unexpectedly Dark Episode: Any animated short with "[Horror]" on it's title is this, given that the majority of the animated shorts are between Slice of Life and Surreal Humor. "And Then There Were None" and "Movie Appreciation Night" take place at night with most of the office lights turned off, with "doppelganger ghosts" attempting to supposedly replace the real members.
  • Un-person:
    • Hitomi Chris, the first ex-member of hololive, and the only one who has essentially never been mentioned since she left. She was fired shortly after her debut when hololive was still just getting off the ground, and internet speculation has very little to go on. It's likely that the truth of the matter will never be entirely known.
    • Subverted with Aloe from 5th Generation. After releasing just three videos, she was suspended and then quit, and many expected Cover to erase her from existence. Instead, her fellow Gen 5 members vowed to keep her memory going and Coco eventually revealed that other members stay in contact with Aloe, and Hololive's doors are always open in case she ever wants to return.
  • Voice Clip Song: Due to how many moments from the streams get clipped individually, many songs were made using things the girls have said or done as the basis for various songs.
    • Touhou Project music creator REDALiCE responsible for both Gangimari Dragon and Haachama Haachama-chama, which are used as stream intros for Coco and Haachama respectively.
    • Another fan by the name of Holo Bass produced one of the best-known remixes for the EN girls,"Pop on Rocks," sampling Amelia's reading of Fox in Socks. It was so well-produced it gained Calliope's attention, who would later attempt to cover it.
  • Your Size May Vary: Since the 3D models are based on a combination of the character's artwork and the performer's real body, their heights may not be consistent canon. For example, Kanata's 3D model is noticeably taller than Watame's despite Watame being 2 cm taller.


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In an episode of Trash Taste, the hosts have a special guest in the form of Calliope Mori, a virtual Youtuber who is depicted as an anime character.

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