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The Doctor: "Bad Wolf".
Rose: But I've heard that before; "Bad Wolf". I've heard that lots of times.
The Doctor: Everywhere we go: two words. Followin' us. "Bad Wolf"...
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A word or phrase that appears throughout an Arc as a Motif.

Arc Words can be a way to hint at the Aesop or one of the themes of a show, often in the form of a question the characters must find an answer to. Alternately, they can be used for Foreshadowing.

They're often cryptic, and left unexplained until the Climax or Dénouement. This builds up tension and mystery, and hints that anyone using the words knows more than they're telling. This enigmatic variant is a typical element of a Mind Screw, and is sometimes used as a memetic way of advertising the show.

Arc Words need not have attention drawn explicitly to them; they often rely instead on eagle-eyed/sharp eared viewers noticing for themselves. In the "Bad Wolf" example from the first series of the revival of Doctor Who, the words appeared as, among other things, a helicopter's callsign, a reference in dialogue to "The Big Bad Wolf", a graffito, and even in other languages (the [inaccurate] German Schlechter Wolf, and the Welsh Blaidd Drwg, the latter tipping off the Doctor about it).

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Look for these on the Internet Movie Database "memorable quotes" page for the show, with the label "repeated line".

The high-browed, academic term used for this is "Leitwort" from the German for "leading" or "guiding word".

When this is a number instead of a phrase, it's Arc Number, and Arc Symbol if it's an image. Compare with Dream Melody. Not to be confused with Arc Reactor Words, which generally have to do with caves and boxes of scraps.

Arc Words are not the same thing as a Running Gag, a Catchphrase, or even just a phrase that ends up popping up a lot due to being used a lot in the plot. "May the Force be with you" are not arc words; it's an expression and a social nicety. Arc Words also must help define the tone of their entire work, or at least the plot arc where they appear.


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    Podcasts 
  • The most reacurring term used in Kakos Industries, beyond the word "fuck", is "dark auras." The main character is prone to having on and off Aura Vision that allows him to see Evil energy resonating as clouds of darkness around people. Though he believes it is all a case of him struggling with delusions, it might just be heredity seeing as how his grandfather had a similar problem.
  • Multiple from Welcome to Night Vale:
    • "Perfect" and "imperfect" in general, but also; "No X is perfect. It becomes perfect when you learn to accept it for what it is."
    • "The Smiling God."
    • "A dark planet, lit by no sun." Appears to be some sort of death omen.
    • "There's a blinking light up on the mountain..."
    • "The unraveling of all things."

    Pro Wrestling 
  • The run-up to Chris Jericho's return to WWE in 2007 had the commentators and the wrestlers on-screen puzzling over mysterious interruptions to WWE's programs that prominently featured the phrases SAVE_US.222, SAVE_US.X29, and 8.2.11/SAVIOR_SELF. Most of the puzzlement happened on-screen; the fans largely figured it out fairly quickly (though there were a few alternate theories that stuck around until The Reveal, chief among them a new Hart Foundation stable led by Bret Hart's nephew Teddy), which reportedly drove WWE's creative team nuts.
  • In WWE NXT, "This is my moment!" for the feud between former #DIY tag team partners Johnny Gargano and Tommaso Ciampa. It's a Meaningful Echo to their Catchphrase as a tag team: "This is our moment!"
  • CHIKARA 2009: The buildup to the debut of Die Bruderschaft des Kreuzes began at Young Lions Cup VII Night III, August 16, 2009. There was a four-way tag team elimination match with Team F.I.S.T. (Icarus and Gran Akuma) vs. Chiva V/Halcon Guerrero vs. The Colony (Soldier Ant and Green Ant) vs. The Order of the Neo-Solar Temple (UltraMantis Black and Delirious). It came down to F.I.S.T. and the Temple. A masked man in white walked to the ring and placed a box in the Temple's corner, distracting Mantis enough for Akuma to pin him. After the match, Mantis opened the box and found it contained a message reading "A War Is Coming." At the Season Finale Three-Fisted Tales on November 22nd, the man started his promo by saying, "I told you A War Is Coming, and I'm tired of waiting."

    Radio 
  • The Big Finish Doctor Who audios used Arc Words for one season of their Eighth Doctor Adventures. The phrase itself was a nursery rhyme:
    Zagreus sits inside your head, Zagreus lives among the dead, Zagreus sees you in your bed and eats you when you're sleeping.
  • The Hitchhiker's Guide to the Galaxy: Life, The Universe And Everything.
  • Journey into Space: In The Red Planet, people who have been conditioned by the Martians often say "Orders must be obeyed without question at all times." The phrase is repeated in Episode 14 of The World in Peril in which Doc sardonically notes that he has heard it before.

    Roleplay 
  • Destroy the Godmodder:
    • The term "Operator" has popped up frequently. Three major characters have the name, and another term for godmodding, or at least a technique similar to it, was revealed to be called "operating." Ultimately the two surviving characters with that title (The evolved Virus and Slenderman) and the third's descendant (Build) united to ultimately aid in defeating the Godmodder once and for all during Act 5.
    • "Heh." The Godmodder picked that up after TT2000 unleashed a horrific April Fool's prank on him. It ultimately became a Character Tic for the Godmodder, but was also used as the foreshadowing of imminent doom (i.e. the summoning of Calamity).
  • The Murderverse: In .EXE, failure. Experiments #111387 and #024960 (Ikei and The Virus, respectively) are described as "RESULT: FAILURE." The phrase "failure" in .EXE 2 acts as the Admin's Berserk Button. Yui, the Progenitor, is executed with the Virus describing her as having failed it, after she labeled it as a failure when it was first created.
  • Nan Quest: "You are not the Anasazi." And "Thunder roars."

    Tabletop Games 

    Theatre 
  • Almost every song in 35mm: A Musical Exhibition contains the phrase "Hold still; focus," in reference to the show's origins in photography.
  • Ainadamar: The opening ballad from Mariana Pineda is sung by the chorus several points throughout the opera
    "¡Ay, qué día tan triste en Granada, / que a las piedras hacía llorar / al ver que Marianita se muere / en cadalso por no declarar! / ¡...las campanas doblar y doblar!" Translation 
  • In Anastasia, the Dowager Empress's description of Anastasia: "My favorite. Strong, not afraid of anything."
  • "Nothing" and "something" in Charlie and the Chocolate Factory.
  • Come From Away has both "Wherever we are" and the answering "You are here"/ "I am here", popping up in multiple of the musical's songs as the Newfoundland residents try to comfort the "Plane People" stranded by the 9/11 attacks, and as the "Plane People" grapple with the fear and uncertainty of their situation.
  • Dear Evan Hansen has the title phrase, as well as "When you're falling in a forest".
  • Hamilton has a number of words and phrases repeated throughout the show.
    • Many phrases used by and about Alexander are double meanings which foreshadow his fatal duel with Aaron Burr. He insists on "not throwing away my shot", as in opportunity. Other characters question why he works as though he's "running out of time." And more than once people say that he'll never be "satisfied" because he's so ambitious.
    • "Wait" for ambition. "Just you wait" is sung by Hamilton, while "wait for it" is Burr's credo.
    • "Enough" represents Eliza's contentment with life which changes as Hamilton's death finally spurns her into action to preserve his legacy.
    • Counting up to ten is directly associated with dueling—that it's sung by Alexander's son in a childhood exercise is significant.
    • Moving from one segment of the show to the next always has Burr singing "how does a bastard, orphan, son of a whore" in reference to Alexander.
    • "History has its eyes on you", first sung by Washington and repeated by others in reference to legacy.
  • Into the Woods
    • Count the number of times they say "children", "giant(s)", "witch(es)", "wish(es)", "wolves", "spell(s)", "right", "wood(s) and "wrong" just in a generic context.
    • "I wish" is always sung the exact same way, with the same two notes.
    • The words "nice" and "good" — particularly in lines sung by Cinderella and Little Red.
  • Julius Caesar: "Beware the Ides of March..." Guess what happens to Caesar on that day.
  • Korczak's Children: A play the orphanage children are putting on comes up numerous times, with Doctor Korczak asking people what they think it means, always using the words "What is it about?"
  • "Look down" and "Tomorrow" in Les Misérables.
  • Matilda: "(My mummy says I'm a) Miracle", "That's not right", "(A little bit) Naughty", "This little girl", and "Revolt(ing)".
  • Merrily We Roll Along gives us a strange example in that, since the show is told Back to Front, we first see the words' climax, and then we're shown where they came from and what they mean. Most notably:
    • "Here's to us. Who's like us?" "Damn few."
    • "Old friends."
    • And the whole title song, in a sense, considering it's repeated throughout the show between scenes. Particularly, "How does it happen?" and "Rolling along."
  • Eric Overmyer's On the Verge: "Vaya con dios!"
  • Oslo: Throughout the clandestine process of negotiating the Oslo Accords and the efforts to bring relief to the Israeli-Palestinian conflict, Norwegian diplomats Mona Juul and her husband, social scientist Terje Rød-Larsen, are forced to remind participants that the goal of the Accords is greater than any one man's contribution with the words "it's not about you."
    • Said by Terje to Yair Hirschfeld, when Uri Savir has taken over the role of chief delegate from Israel in the negotiation process. Yair and his colleague Ron Pundak both feel like Uri has minimized their contributions to the peace talks and demeaned them by kicking them out of the meetings, but Terje reminds them that the goal of the peace talks is much more important than any one man's ego.
    • Said by Mona to Terje when he's upset that they won't be recognized for their facilitation of the peace talks, or even be invited to the banquet after Israeli Prime Minister Yitzhak Rabin and and Palestinian Liberation Organization Chairman Yasser Arafat sign the Accords. Mona tells him it's enough to stand in the background and watch it happen — again, the Accords are more important than any one man's ego.
  • Pippin: "Rivers belong where they can ramble. Eagles belong where they can fly."
  • Ragtime: References to ragtime music. Doubles as a Title Drop.
  • RENT: "I should tell you" for Mimi and Roger's relationship.
  • Seussical: "Alone in the universe."
  • "A big, bright beautiful world" in Shrek: The Musical.
  • "And the boy/girl falls from the sky" in Spider-Man: Turn Off the Dark.
  • Tanz Der Vampire: "Sei bereit!" ("Be prepared!")
  • The Secret Garden: "Come spirit, come charm." "Come to my garden."
  • In the absurdist play Waiting for Godot, by Samuel Beckett, the following snippet of dialogue recurs, almost as a refrain (and to punctuate the various ways the two find to pass the time):
    Gogo: Let's go.
    Didi: We can't.
    Gogo: Why not?
    Didi: We're waiting for Godot.
    • Or:
      Gogo: Let's go.
      Didi: Yes, let's go.
      They do not move.
  • Wicked:
    • Replete with them. "I'm/We're/You're unlimited" stands out. "You deserve each other" is also used quite frequently. Also, "a celebration throughout Oz / That's all to do with (me/you)."
    • The words "wicked" and "good" themselves.

    Toys 

    Visual Novels 
  • Any variation on "seven years ago" in Apollo Justice: Ace Attorney.
    • Lampshaded in game: "Seven years... That phrase sure likes to pop up, doesn't it..."
    • It pops up again in Dual Destinies, along with "The Dark Age of the Law" and "a third party".
    • Likewise, DL-6 or "fifteen years ago" in the original, or any mention of Edgeworth in Justice for All.
      • Really, the phrase "X years ago" comes up so often in Ace Attorney that it's almost surprising to come across a case that doesn't use it.
    • SL-9 takes this role in the first game's DS bonus case, Rise from the Ashes.
    • "The only time a lawyer can cry is when it's all over" from the third game.
    • "Proof of our friendship" from the third case of Dual Destinies.
    • The final case of Spirit of Justice has "A dragon never yields!"
    • A series wide one is "The worst of times are when lawyers have to force their biggest smiles."
  • Danganronpa:
    • Across the first and second games, "the biggest, most awful, most tragic event in all of human history".
    • Danganronpa: Trigger Happy Havoc: "Despair", and also "hope".
    • Danganronpa 2: Goodbye Despair has "future" in addition to the other two.
    • ''Danganronpa V3: Killing Harmony:
      • "Truth" and "Lies".
      • It also has the Gopher Project, and the Ultimate Hunt.
      • During chapter 5, it tries to pull a switch to the arc words of the older series. It feels forced though, and for good reason.
  • Doki Doki Literature Club!:
    • "Monika" and "Just Monika" get said as full sentences throughout the game. Their significance is revealed in the third act.
    • "Can you hear me?" is repeated several times throughout the game, usually whenever Monika speaks directly to the player.
  • Ever17: "This story is not an end yet. Because only you are in the infinity loop."
    • "Infinity loop" is pretty much the arc phrase of the whole Infinity series.
    • Remember 11: "Where is Self"
  • Fate/stay night: "I am the bone of my sword/My body is made of swords."
    • To a lesser extent, "hill of swords".
  • Fleuret Blanc has "We are, each of us, a collection of mistakes." It's engraved above the statues in the foyer (and is thus seen at the end of every day), and characters will sometimes echo it. Metatextually, it ties into the Central Theme of materialism and possession; textually, it is implied to be the motto of the White family, who were the original owners of the Chateau.
  • G-Senjou no Maou has "Oh come, lovely child! Oh come thou with me! For many a game will I play there with thee!", from The Erl-King by Johann Wolfgang von Goethe.
  • Little Busters!: "Do you know the secret of this world?"
  • In Shikkoku no Sharnoth several phrases and questions are repeated, including the most common 'Have you given up yet?' and 'And thus I deny tomorrow.'
  • Spoofed in Steins;Gate, wherein Okabe Rintarou constantly attributes unusual and serendipitous occurrences to the decisions of a mysterious entity called the Steins Gate. What is this Steins Gate? Just a nonsense term Okabe made up because it sounds cryptically meaningful. At the end of the series, the Steins Gate is revealed to be a world line that lies outside of any Attractor Fields and thus has no predestined outcome... and is only called Steins Gate because Okabe named it.
  • When They Cry:
    • Higurashi: When They Cry has "I'm sorry" and "USO DA!" ("THAT'S A LIE!"), both quite common phrases in themselves, but both clear indicators that things are about to get worse.
    • Umineko: When They Cry: "Without love, it cannot be seen." or "Without love, the truth cannot be seen." Also appears in different variations in both anime and game openings.
    • Both share the phrase "You who have read this. Please find out the truth. That's my only wish."
  • The Zero Escape games all have "Seek a way out!", the words that always appear before starting a Room Escape Game puzzle and the overarching goal of the series to find a way to escape the setting and have everyone live.
    • Zero Time Dilemma also has the phrases "Time to decide!" and "Life is simply unfair".

    Web Animation 
  • Bravest Warriors: "Never doubt the Worm" for Season 2.
  • Broken Saints has a great many, most notably "What would you give to know the truth?" "This was not meant for me!" the LEAR/SPEC/SILO anagram, and anything printed on the Vagrant's board.
  • Diamond in the Rough (Touhou):
  • Fallout Lore: The Storyteller: "But that is a story for another day..."
  • Several Strong Bad Emails in a row in Homestar Runner featured the words "DNA evidence," which later turned out to lead to a cartoon of the same name, where the seemingly out-of-context utterances were explained. (The last email to feature these words only did this in an Easter Egg, which involved Homestar wearily saying these words after a long silence, as if he was obliged to continue the gag.)
  • In Llamas with Hats, "You must finish your work, Carl." That means Carl himself.
  • Madness Combat has every episode beginning with the words "Somewhere in Nevada..."
  • Red vs. Blue: "You ever wonder why we're here?"
  • RWBY,
    • Particularly in Volume 3, there's "fall." The intro song is called "When it Falls," the Big Bad's name is Cinder Fall, the volume takes place during the season of fall, Pyrrha is selected to become the next Fall Maiden, the song "I May Fall" plays during a battle, the episode in which the Cerebus Syndrome really starts to set in is called "Fall," and the volume ends with the fall of Beacon.
    • "You have silver eyes", which is said to Ruby by Professor Ozpin in the very first episode of the series, but the importance of this are not brought up or elaborated on till much later. Repeating this line is also how Oscar clues Ruby in that part of Ozpin lives on in him in Volume 5.
    • "What's your favorite fairy tale?" Whenever this phrase is uttered, it's followed by a massive reveal about the secret history of Remnant, usually told in the form of a fairy tale or a fable.
  • Season Seven of Sonic for Hire has "Something's fucking with us!"

    Web Original 

    Web Videos 
  • Atop the Fourth Wall:
    • For its major villains: "He's coming for you!" for Mechakara, "All he sees, he conquers" for Lord Vyce, and "A piece of the world is missing" for The Entity/MissingNo.
    • The Ghost of the Machine story arc had "Are you afraid?" as its arc words.
    • The "Sleepwalker" had the arc words, "Sleepwalk through eternity."
  • Ben Drowned:
    • "You shouldn't have done that."
    • Also "You've met with a terrible fate, haven't you?" and the title itself, "BEN DROWNED" (which appears as the names of the save files on the haunted cartridge).
  • In Daisy Brown, "hateful thoughts" tends to come up in this series often, usually in reference to Daisy dealing with intense negative emotions. Alan even lampshades it when he takes over Daisy's twitter, as he responds to a fan's tweet using the word "hateful" with "huh, not the first time I've heard that word today."
  • Throughout the Dream SMP, there is always someone who would betray the nation known as L'Manburg. Whenever this happens, the traitor, along with doing a salute, utters the phrase "It was never meant to be". So far, this has happened three times — Eret after betraying the L'Manbergian Rebellion in the Final Control Room, Wilbur before blowing up L'Manberg, and Niki after burning The L'mantree during the Doomsday War.
  • And in Everyman HYBRID, we have HABIT.
    The good doctor is not so lucky as to be dead, just dealing with some old habits.
  • I'm a Marvel... and I'm a DC has "Plan Q blows."
  • 'King Dragon Canon'': "You'll never save Prince Horace. I, [insert villain] will strike you down!" (Said several times by King Dragon and at least once by Ice Dragon.)
  • Marble Hornets has "The Ark", the importance of which still remains unknown.
    From the start, this was a game for us. Not anymore. I'm coming for you. And you will lead me... to the ark.
  • Nightwing: The Series: "It's who we are...it's what we do."
  • From The Nostalgia Chick's Dark Nella Saga: "Embrace your inner fangirl". Squee! over pretty boys and musicals is what manages to bring the old Nella back.
  • In The Nostalgia Critic's reboot, "illusion". This comes into play in Matrix Month, where Chester reveals Critic has "ruining" Reality Warper powers left over from the Plot Hole.
  • The educational YouTube series PBS Space Time ends the main script of almost every episode (excluding comment responses and talking about sponsors, which come after) with the word "spacetime". At the start, it was just a mundane self-reference, but at some point, it seems the writers started deliberately crafting the last sentence to put that word there, occasionally stretching a bit to achieve it. Parodied in the episode "Supersymmetric Particle Found?". They previously explain how supersymmetric particles are named for their ordinary counterparts by prefixing an "s" (e.g. "selectron", "squark", "stau neutrino", etc.). So this time, they end with "space-stime".
  • The Town That Never Existed has "PRAY TO YOUR GODS".
  • In fellow Slenderman series Tribe Twelve, there has been quite a bit of unexplained recurring visual themes — beyond Slendy himself, of course. And recently, with the introduction of The Order, there are a great number of enigmatic phrases being tossed out in a shockingly direct manner.
    Is he what they say in the ancient texts? Is he truly a god? Have you ever seen someone pass through to the Fourth World? Have you ever seen someone pass on in glorious exhaltation?
  • From Wormtooth Nation: "The sky is infinite."

    Real Life 
  • Illusionists and mentalists like Derren Brown will often use subconscious arc words in their illusions; in one example, Brown uses phony news reports, confidence-building mental trickery and conveniently-placed advertisements to convince his subject to do the unthinkable and rob an armored car (albiet a phony armored car, staffed with actors).

"Will Ruin Your Life." What does that mean?
 
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"It Was Never Meant To Be"

Throughout the Dream SMP storyline revolving around L'Manburg, there is always someone who would betray the nation. Whenever this happens, the traitor, along with doing a salute, utter the phrase "It was never meant to be", tying three separate incidents together.

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