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"Dangeresque 2: This time, it's not Dangeresque 1!"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line. For a larger brand, see Slogan.

Particularly famous taglines:



Other taglines:

    open/close all folders 

    Anime and Manga 
  • "The World Has Changed Since You Last Logged On" — .hack//Quantum
  • "The end of the world was only the beginning" — AKIRA
    • "Neo-Tokyo is about to E-X-P-L-O-D-E"
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
  • "Sleepless nights shall begin" — Berserk (2016)
  • "F is for victory!" — Baka and Test: Summon the Beasts
  • "Let the end times roll." — Blood Blockade Battlefront
  • "Saving the world is hard. Saving yourself is even harder." — Bokurano
  • "One truth prevails!" — Case Closed
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
    • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
  • "The human whose name is written in this note shall die." — Death Note
  • "Real dragons have curves." — Dragonaut: The Resonance
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "He does not let anyone roll the dice" — Goblin Slayer
  • "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "Little hamsters, big adventures." — Hamtaro
  • "Your wish is her desire." — Heaven's Lost Property
  • "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
  • "A sport you can't just half-ass!" — Keijo!!!!!!!!
  • "The journey to a hundred friends begins with a single conversation." — Komi Can't Communicate
  • "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
  • "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "Where panty shots are the last thing you want!" — Pretty Face
  • "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
  • "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
  • "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
  • "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
  • "The tunnel led Chihiro to a mysterious town." — Spirited Away
  • "Winning the war on pants!" — Strike Witches
  • Toonami taglines:
  • "Enjoy everything." — Yotsuba&!

    Comic Books 
  • Dawn of X taglines:
  • "Their love will end worlds!" — Deathmate
  • "The world's greatest comic magazine!" — Fantastic Four
    • "The greatest comic magazine in the world!" (Issue #3)
    • "The world's most innovative comic magazine!" (Issue #252)
    • "The world's latest comic magazine!" (Issue #337)
    • "Prehistory's greatest comic magazine!" (Issue #345)
    • "The world's goofiest comic magazine!" (Issue #347)
    • "The world's most commercialest comic magazine!" (Issue #348)
    • "The world's most collectable comic magazine!" (Issue #349)
    • "The world's most confusing comic magazine!" (Issue #352)
    • "The world's fastest comic magazine!" (Issue #354)
    • "This is not your parents' comic magazine!" (Issue #375)
    • "The world's most metamorphic team!" (Issue #378)
    • "The world's most EXPLOSIVE comic magazine!!!" (Issue #383)
    • "The world's most endangered comic magazine!" (Issue #387)
    • "The world's greatest comics!" (Series 2, Issues #10-13)
    • "STILL the world's greatest comic magazine!" (Series 3, Issue #5)
  • "Trapped in a world he never made!" — Howard the Duck
    • "Trapped in a world he's grown accustomed to!" — the 2015 run
  • "Terror times two." — Friday the 13th: Jason vs. Jason X
  • "The next Texas Chainsaw Massacre is on Friday the 13th!" — Jason vs. Leatherface
  • "Face the future." — House of X
    • "Fear the future." — Powers of X
  • "At some point in their lives, all kids think their parents are evil. What if they really are?" — Runaways
  • "Featuring the sensational new adventure strip character—Wonder Woman!"— Sensation Comics
  • "We who are about to die." — Strikeforce: Morituri
  • "They were normal kids. Until they weren't." — Teen Titans: Earth One
  • "Justice, like lightning..." — Thunderbolts
  • "The end of today..." — Zero Hour: Crisis in Time!
    • "The beginning of tomorrow!" — Zero Month

    Fan Works 


    Films — Animation 






    Pro Wrestling 
  • "Where Future Legends Are Born" — All Pro Wrestling
  • "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
  • "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
  • "Like Nothing Else" — CZW
  • "RINGS will declare the strongest man in the world." — Fighting Network RINGS
  • "Pure heart, pure wrestling." — JWP
  • "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
  • "Creating Excellence" — Ring of Honor
  • "Cross The Line" — TNA
  • "Where the Big Boys Play" — WCW (specifically WCW Monday Nitro)
  • "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
  • WWE:
    • "Get The F Out!" — When it stopped being the WWF after losing a lawsuit to the World Wildlife Fund.
    • "Then. Now. Forever. Together." — The current tagline, introduced during the PG Era. The "Together" part was later added in 2021 after the crowds came back to live events.

    Puppet Shows 
  • "Get wild about reading." — Between the Lions
  • "The next big thing." — Dinosaurs
    • "The funniest family in 60 million years!"
  • Sesame Street:
    • "Helping kids grow smarter, stronger, and kinder."
    • Fun, play and laughter. The gang is on the job."

    Tabletop Games 
  • "The world's greatest roleplaying game." — Dungeons & Dragonsnote 
  • "A party game for horrible people." — Cards Against Humanity
  • Magic: The Gathering has started to use taglines for each of its blocks and sets.
    • The Alara Block
      • "Five worlds share one fate." — Shards of Alara
      • "The birth of one world. The death of five." — Alara Reborn
    • The Zendikar Block
      • "Deadly Perils, Priceless Treasures" — Zendikar
      • "A World Enraged" — Worldwake
      • "And Carnage Shall Follow" — Rise of the Eldrazi
    • "The Battle Rages On" — 2011 Core Set
    • The Scars of Mirrodin Block
      • "The Corrosion Begins" — Scars of Mirrodin
      • "Steel Yourself for War" — Mirrodin Besieged
      • "The Sharpest Steel is Tempered in Fire" — Mirrodin Pure
      • "The Grand Completion is Achieved" — New Phyrexia
    • "Gather Your Allies" — 2012 Core Set
    • "Ascend into Darkness" — The Innistrad Block
      • "Horrors Lurk Within" — Innistrad
      • "Command the Night" — Dark Ascension
  • "Everything has a price." — Shadowrun
  • "In the grim darkness of the far future, there is only war!" — Warhammer 40,000. Most armies have their own one too, sometimes doubling as their battle cry or rallying line:
    • "And they shall know no fear." — the Space Marines
    • "Death to the false Emperor!" — the Chaos Space Marines
    • "For every hero commemorated, a thousand martyrs die, unmourned and unremembered." — the Astra Militarum
    • "Blessed is the mind too small for doubt." — the Ecclesiarchy
    • "Their arrogance is matched only by their firepower." — the Eldar
    • "Their number is legion, their name is Death." — the Necrons
    • "Pray they don't take you alive." — the Dark Eldar
    • "WAAAGH!" — the Orks
    • "They are coming for us - flesh, body and soul!" — the Tyranids
    • "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spin-off board game, Space Hulk
  • Most of White Wolf's The World of Darkness gamelines have at least one of these:
  • Each of the main books for first edition Scion has one:
    • Hero: "Find Your Destiny."
    • Demigod: "Live the Myth."
    • God: "Embrace Your Fate."
    • Ragnarok: "End the World."
    • Companion: "Master the Unknown."
  • "Hope. Sacrifice. Unity." — Trinity
  • Isaac Asimov's Robots:
    • "Beginner and advanced levels—fun for everyone" — cover
    • "Within 5 minutes you'll be on one of 356 possible courses to save the galaxy" — cover
  • "Your mind is software. Program it. Your body is a shell. Change it. Death is a disease. Cure it. Extinction is approaching. Fight it." — Eclipse Phase

  • "Discover a whole new world in a whole new way." — Aladdin
  • "Journey to the past." — Anastasia
    • "Her past is a mystery. Her future is an adventure."
  • "See what all the fuzz is about." — Avenue Q
  • "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
  • "History just got all sexypants." — Bloody Bloody Andrew Jackson
  • "God loves Mormons and He wants some more" — The Book of Mormon
  • "Now and forever" — Cats
  • "It must be believed to be seen" — Charlie and the Chocolate Factory
    • "Every ticket is Golden!"
    • "Imagine the wonders you'll find"
  • "It would be criminal to miss it." — Chicago
  • "There's only one singular sensation" — A Chorus Line
  • "Glass slippers are so back." — Cinderella (Rodgers and Hammerstein) (2013 Broadway adaptation)
  • "...try and find one!" — City of Angels
  • "Discover your inner elf."— Elf
    • "The musical for every Buddy."
    • "See it with some Buddy you love."
  • "It's the musical we had to have!" — Keating! The Musical
  • "Can imagination be a souvenir? Actually, yes!" — La Nouba
  • "See it now. Remember it forever." — The Lion King
    • "See the pride of Broadway."
    • "I just can't wait to see King."
  • "The hardest part of falling in love is taking the first step." — The Little Mermaid (1989)
  • Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
  • "Magical. Mischievous. Miraculous." — Matilda
    • "To change the world, it takes a little genius."
  • "Nothing has ever held you like this." — Miss Saigon
  • "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystère
  • "They delivered the papers, until they made the headlines..." — Newsies
  • "Love wins" — Rocky
  • "It won the awards. It will win your heart." — The Secret Garden
  • "Whos on Broadway." — Seussical
  • "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
  • "So much happened before Dorothy dropped in." — Wicked
    • "The untold story of the witches of Oz."
    • "Everyone deserves the chance to fly."
  • "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)
  • "5,000 Years of Civilization Reborn." — Shen Yun

    Theme Parks 
  • In the Disney Theme Parks:
    • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
      • "See the giant squid from..."
    • "Visit the wonderful world of..." — Alice in Wonderland
    • “The imagination of Disney gone wild.” — Disney Animal Kingdom
    • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
      • "The wildest ride in the west!"
    • “A fun new state of Disney magic.” —California Adventure
    • "We are here to change the world." — Captain EO
    • "The Happiest Place On Earth!" — Disneyland
    • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
      • "A musical luau with an astonishing cast!"
    • "The 21st century begins October 1st, 1982" — EPCOT Center
    • "It's coming and there is nothing on earth you can do about it." — ExtraTERRORestrial Alien Encounter
    • "A spectacular journey into the movies!" — The Great Movie Ride
    • "They've been dying to meet you at..." — The Haunted Mansion
    • "Take the trip you've always dreamed of." — Horizons
    • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
    • "For true-life adventure, ride the..." — Jungle Cruise
      • "Explore the mysterious rivers of adventure"
      • "Explore tropic rivers of adventure"
    • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
    • "The Most Magical Place On Earth!" — Magic Kingdom
    • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
      • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
    • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
    • "Discover the secrets of..." — Phantom Manor
    • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
    • "Rocket to outer space and back on thrilling..." — Space Mountain
      • "A journey through time and space"
    • "Explore uncharted seas!" — Submarine Voyage
    • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
    • "Drop in if you dare!" — The Twilight Zone Tower of Terror
      • "The tower is in control!"
      • "Never the same fear twice!"
      • "Last chance to check in" — Final Check-Out at California Adventure
    • "Celebrating friendship and beyondCreator/Pixar Fest
  • In the Universal Studios parks:

    Video Games 

    Visual Novels 
  • "Third time's the charm." — Danganronpa V3: Killing Harmony
  • "Will you write the way into their heart?" — Doki Doki Literature Club!
  • "Immoral Hardcore ADV." — Euphoria
  • "Crawl, like the maggots you are." — Maggot Baits
  • "Be your worst self." — Monster Prom
  • "A Tale of Love, and Cutthroat." — Nemurenu Hitsuji to Kodoku na Ookami
  • "I wish we could have stayed friends." — Room No. 9

    Web Animation 

  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "A Comic about things happening" — Antics
  • "Random nonsense three days a week" — Bug Martini
  • "Odd stuff happens; it's normal." — Com'c
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "Relax, we understand j00" — MegaTokyo.
  • "If people are monsters, monsters are people." — Nightmarish
  • "Revenge is like a plume of smoke." — Plume
  • "Because knowledge is a weapon!" — Precocious
  • "Is it not nifty?" — Sluggy Freelance
  • "It's Men in Black meets Dawson's Creek." —It's Walky!
  • "A webcomic of romance, sarcasm, math, and language." — xkcd
  • "Two xennials live in sin!" — Joyce and Walky!

    Web Original 
  • "TV Tropes will ruin your life." — This Very Wiki
  • "The heroes are real, but the story is fictional." — Dogengers
  • Fark:
    • "Real news. Real funny."
    • "It's not news, it's Fark."
    • Similar to the Minecraft example above, Total Fark subscribers can find one of numerous rotating taglines at the top of the screen everytime they refresh. Unfortunately, none mention TV Tropes...yet.
  • "Keit-Ai finds a way" — Keit-Ai
  • "Serious analysis, silly behaviour" — SF Debris
  • "The Internet makes you stupid" — Something Awful
  • "Spare the snark, spoil the networks" — Television Without Pity note 
  • "Define your world" — Urban Dictionary

    Web Videos 

    Western Animation 

  • In-Universe from Calvin and Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "You Should Be Watching" — Funimation (as of 2010)
  • "Where books come to life." — Golden Book Video
  • "If it's a Paramount Picture, it's the best show in town!"
    • "The eyes (and ears) of the world." — Paramount News
  • "The magic lives on... Disney" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
      • "A golden opportunity rarely knocks twice." — Limited Gold Edition II
    • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
      • "After all, some memories are too precious not to share."
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Where the magic begins" — Disney Junior
  • "We know a thing or two because we've seen a thing or two." - Farmers Insurance
  • "Sew Magical! Sew Cute!" — Lalaloopsy (2010-2016)
    • "The magic of creativity." —2017 reboot
  • "You have no idea what's in store for you! — Omega Mart
  • "Sharing your stories with Gia Thành Show! — Gia Thanh Show
  • "Only 6 weeks to live!" — Suzy Puppy (Yes, really.)
  • "More to squish!" — Squishmallows