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"Dangeresque 2: This time, it's not Dangeresque 1!"
Strong Bad Email, Homestar Runner, "stunt double"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly famous taglines:

Other taglines:

    open/close all folders 

    Anime & Manga 
  • "The World Has Changed Since You Last Logged On" — .hack//Quantum
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
  • "Sleepless nights shall begin" — Berserk (2016)
  • "F is for victory!" — Baka and Test: Summon the Beasts
  • "Let the end times roll." — Blood Blockade Battlefront
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
    • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
  • "The human whose name is written in this note shall die." — Death Note
  • "One truth prevails!" — Detective Conan
  • "Real dragons have curves." — Dragonaut: The Resonance
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "He does not let anyone roll the dice" — Goblin Slayer
  • "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "Your wish is her desire." — Heaven's Lost Property
  • "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
  • "A sport you can't just half-ass!" — Keijo!!!!!!!!
  • "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
  • "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "Where panty shots are the last thing you want!" — Pretty Face
  • "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
  • "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
  • "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
  • "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
  • "Winning the war on pants!" — Strike Witches
  • Toonami taglines:
  • "Enjoy everything." — Yotsuba&!

    Comic Books 
  • "At some point in their lives, all kids think their parents are evil. What if they really are?" — Runaways
  • "They were normal kids. Until they weren't." — Teen Titans: Earth One
  • "Justice, like lightning..." — Thunderbolts

    Fan Works 

    Films — Animation 
  • "Believe in yourself and you can do anything!" — A Troll in Central Park
  • "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
  • "All the world will be your enemy, Prince with a Thousand Enemies, and when they catch you, they will kill you... But first they must catch you." — Watership Down
  • "Wish for a dinosaur and watch all your dreams come true." — We're Back: A Dinosaur's Story
  • "Start spreading the newspaper." — The Wild
  • "You don't need extraordinary powers to do extraordinary things." — The Wild Thornberrys Movie
  • "When the game is over, the adventure begins." — Wreck-It Ralph
    • "When the arcade closes, the fun begins."
  • "Nothing is real." — Yellow Submarine
  • "Welcome to the urban jungle." — Zootopia

    Films — Live-Action 

  • "Alex Rider – The Reluctant Teenage Spy." — Alex Rider
    • "You’re never too young to die…"
    • "Action. Adrenaline. Adventure."
    • "Alex Rider – you’re never too young to die…" — Stormbreaker
    • "High in the Alps, death waits for Alex Rider." — Point Blanc
    • "Sharks. Assassins. Nuclear Bombs. Alex Rider’s in deep water." — Skeleton Key
    • "Alex Rider has 90 minutes to save the world." — Eagle Strike
    • "Once stung, twice as deadly. Alex Rider wants revenge." — Scorpia
    • "He’s back – and this time there are no limits." — Ark Angel
    • "Alex Rider bites back." — Snakehead
    • "Alex Rider – in the jaws of death…" — Crocodile Tears
    • "One bullet. One life. The end starts here." — Scorpia Rising
    • "Get your hands on the deadly prequel." — Russian Roulette
    • "Alex Rider is back." — Never Say Die
  • Isaac Asimov's
    • Asimov's Book of Facts:
      • "3,000 of the most interesting, entertaining, fascinating, unbelievable, unusual, and fantastic facts." — the 1991 edition:
      • "3000 of the most unbelievable, unusual, funny, fascinating, interesting, entertaining, and fantastic facts." — From the 1980 Fawcett Crest edition:
    • Black Widowers:
    • Earth is Room Enough:
      • "Science Fiction Tales of Our Own Planet"
      • "Mind-Tingling Tales of Tomorrow by the Master of Science Fiction" from the Fawcett Crest cover.
      • "Earth's future in stories by the famous author-scientist who writes of possibilities that might become hair-raising probabilities..." from the Bantam Books cover.
      • "Into deep space... where the unexpected is an everyday happening — and an ever-present danger" from the 1960 Panther cover.
      • "Who owns the Earth? — 10 fascinating and shocking Stories from the World of tomorrow" from the 1966 German translation, Geliebter Roboter.
      • "A collection of Asimov's best Science Fiction stories" from the 1976 Abelard-Schuman cover.
    • Nightfall (1990):
      • "Writing together for the first time"
      • "The incredible novel based on one of the most popular stories of all time"
  • "Honour has no place in survival" — Carve The Mark
  • The Dark Artifices
  • "Duchess or demon slayer — does Lady Helen have a choice?" — The Dark Days Club
  • "Fairies. Knights. Princes. True Love. Think you know how the story goes? Think again..." — The Darkest Part Of The Forest
  • "This unusual book may shock you, will make you laugh and may break your heart, but you will never forget it!”—The Catcher in the Rye (Signet edition)
  • "Scientific-fantastic Tales from all over the World" — Das Zeitfahrrad
  • Divergent
    • "One choice can transform you" — Divergent
      • "She turns to face the future in a world that’s falling apart"
    • "One choice can destroy you" — Insurgent
      • "Fighting for survival in a shattered world… The truth is her only hope"
    • "One choice will define you" — Allegiant
      • "She must make her final choice…"
  • "Would you abandon the world if it abandoned you?" — Eclipse
  • "One boy... one dragon... a world of adventure." — Eragon
  • The Fifth Wave
    • "They are coming for us. All of us." — The 5th Wave
    • "How do you rid the Earth of seven billion human? Rid the humans of their humanity." — The Infinite Sea
    • "The enemy is other. The enemy is us." — The Last Star
  • "Reader beware — you're in for a scare..." — Goosebumps
  • "Before she was the Queen of Hearts she was just a girl who wanted to fall in love" — Heartless
  • "Hauntings are our business..." — Lockwood & Co., later British printings
  • "First friend, first girl, last words." — Looking for Alaska
  • The Mortality Doctrine:
    • "The Game is on..." — The Eye of Minds
    • "The takeover has begun" — The Rule of Thoughts
    • "The Game might just kill you" — The Game of Lives
  • "When mice do more than point and click." — Mousenet
  • "If not you, who else?" — Only You Can Save Mankind
  • Possible Tomorrows:
  • "What happens when the most beautiful girl in the world marries the handsomest [sic] prince in the world - and he turns out to be a son of a bitch?—The Princess Bride
  • "Unlock the magic within!" —Rainbow Magic
  • "Power is a dangerous game" — Red Queen
    • "Kneel or Bleed" — Glass Sword
    • "All will burn" — King's Cage
  • "They were expendable ... until they started comparing notes." — Redshirts
  • "If you could live your life over again...." — Replay
  • "There's always a first time to save the world..." — Wonder Woman: Warbringer
  • Young Bond
  • "I am tired of being used, hurt and cast aside. It is my turn to use. My turn to hurt." — The Young Elites
    • "Once upon a time, a girl has a father, a prince, a society of friends. Then they betrayed her, and she destroyed them all..." — The Rose Society
    • "There was once a time when darkness shrouded the world and the darkness had a queen." — The Midnight Star
  • "17 stories and 2 short novels about the world of tomorrow by the greatest names in science fiction" — Operation Future
  • Tesseract 1:
    • "Seven Stories of Science Fiction" — Beyond Control
    • "Three original novellas of Science Fiction" — Chains of The Sea
    • "They had not counted on the unrelenting dust and the incredible loneliness of Mars" — The Earth Is Near
    • "Interstellar war catches up with three unusual humans stranded on a backward planet." — The Galactic Rejects
    • "Nine stories of science fiction" — The Science Fiction Bestiary
    • "The unbound possibilities of science fiction" — Tesseract 1

    Live-Action TV 

  • David Bowie albums:
    • "Well worth stopping for." — Station to Station
    • "Tomorrow belongs to those who can hear it coming." — "Heroes"
      • "There's Old Wave. There's New Wave. And there's David Bowie ..."
    • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
    • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
    • "Often copied — never equaled" — Scary Monsters (and Super Creeps)
      • "Ladies and gentlemen, the show begins..."
    • "The Main Event: David Bowie" — Let's Dance
    • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station
  • "Listen To This Ad"— John Lennon's Walls and Bridges.
  • Nelly's Sweat / Suit: "One man... Two albums."

    Pro Wrestling 
  • "Where Future Legends Are Born" — All Pro Wrestling
  • "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
  • "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
  • "Like Nothing Else" — CZW
  • "RINGS will declare the strongest man in the world." — Fighting Network RINGS
  • "Pure heart, pure wrestling." — JWP
  • "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
  • "Creating Excellence" — Ring of Honor
  • "Cross The Line" — TNA
  • "Where the Big Boys Play" — WCW (specifically WCW Monday Nitro)
  • "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
  • "Get The F Out!" — WWE, back when it was the WWF

    Puppet Shows 
  • "Get wild about reading." - Between the Lions
  • "Helping kids grow smarter, stronger, and kinder." — Sesame Street
    • Fun, play and laughter. The gang is on the job."

    Tabletop Games 

  • "Discover a whole new world in a whole new way." — Aladdin
  • "Journey to the past." — Anastasia
    • "Her past is a mystery. Her futrure is an adventure."
  • "See what all the fuzz is about." — Avenue Q
  • "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
  • "History just got all sexypants." — Bloody Bloody Andrew Jackson
  • "God loves Mormons and He wants some more" — The Book of Mormon
  • "Now and forever" — Cats
  • "It must be believed to be seen" — Charlie and the Chocolate Factory
    • "Every ticket is Golden!"
    • "Imagine the wonders you'll find"
  • "It would be criminal to miss it." — Chicago
  • "There's only one singular sensation" — A Chorus Line
  • "Glass slippers are so back." — Cinderella (2013 Broadway adaptation)
  • "...try and find one!" — City of Angels
  • "Discover your inner elf."— Elf
    • "The musical for every Buddy."
    • "See it with some Buddy you love."
  • "It's the musical we had to have!" — Keating The Musical
  • "Can imagination be a souvenir? Actually, yes!" — La Nouba
  • "See it now. Remember it forever." — The Lion King
    • "I just can't wait to see 'King'."
  • "The hardest part of falling in love is taking the first step." — The Little Mermaid
  • Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
  • "Magical. Mischievous. Miraculous." — Matilda
    • "To change the world, it takes a little genius."
  • "Nothing has ever held you like this." — Miss Saigon
  • "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystère
  • "They delivered the papers, until they made the headlines..." — Newsies
  • "Love wins" — Rocky
  • "It won the awards. It will win your heart." — The Secret Garden
  • "Whos on Broadway." — Seussical
  • "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
  • "So much happened before Dorothy dropped in." — Wicked
    • "The untold story of the witches of Oz."
    • "Everyone deserves the chance to fly."
  • "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)

    Theme Parks 
  • In the Disney Theme Parks:
    • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
      • "See the giant squid from..."
    • "Visit the wonderful world of..." — Alice in Wonderland
    • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
      • "The wildest ride in the west!"
    • "We are here to change the world." — Captain EO
    • "The Happiest Place On Earth!" — Disneyland
    • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
      • "A musical luau with an astonishing cast!"
    • "The 21st century begins October 1st, 1982" — EPCOT Center
    • "It's coming and there is nothing on earth you can do about it." — ExtraTERRORestrial Alien Encounter
    • "A spectacular journey into the movies!" — The Great Movie Ride
    • "They've been dying to meet you at..." — The Haunted Mansion
    • "Take the trip you've always dreamed of." — Horizons
    • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
    • "For true-life adventure, ride the..." — Jungle Cruise
      • "Explore the mysterious rivers of adventure"
      • "Explore tropic rivers of adventure"
    • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
    • "The Most Magical Place On Earth!" — Magic Kingdom
    • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
      • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
    • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
    • "Discover the secrets of..." — Phantom Manor
    • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
    • "Rocket to outer space and back on thrilling..." — Space Mountain
      • "A journey through time and space"
    • "Explore uncharted seas!" — Submarine Voyage
    • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
    • "Drop in if you dare!" — The Twilight Zone Tower of Terror
      • "The tower is in control!"
      • "Never the same fear twice!"
      • "Last chance to check in" — Final Check-Out at California Adventure
    • "Celebrating friendship and beyondCreator/Pixar Fest
  • In the Universal Studios parks:

    Video Games 

    Visual Novels 
  • "Immoral Hardcore ADV." — Euphoria
  • "Crawl, like the maggots you are." — Maggot Baits
  • "Be your worst self." — Monster Prom
  • "A Tale of Love, and Cutthroat." — Nemurenu Hitsuji to Kodoku na Ookami
  • "I wish we could have stayed friends." — Room No. 9

    Web Animation 

    Web Comics 
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "A Comic about things happening" — Antics
  • "Random nonsense three days a week" — Bug Martini
  • "Odd stuff happens; it's normal." — Com'c
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "Relax, we understand j00" — MegaTokyo.
  • "If people are monsters, monsters are people." — Nightmarish
  • "Revenge is like a plume of smoke." — Plume
  • "Because knowledge is a weapon!" — Precocious
  • "Is it not nifty?" — Sluggy Freelance

    Web Original 
  • "Where bad comics burn." — Atop the Fourth Wall
  • "No movie is without sin." — CinemaSins
  • "Because liking things is more fun than not liking things." — Cinema Wins
  • "Real news. Real funny". — Fark
    • "It's not news, it's Fark."
    • Similar to the Minecraft example above, Total Fark subscribers can find one of numerous rotating taglines at the top of the screen everytime they refresh. Unfortunately, none mention TV Tropes...yet.
  • "Keit-Ai finds a way" — Keit-Ai
  • "Do Evil Better." — Kakos Industries
  • "Serious analysis, silly behaviour" — SF Debris
  • "The Internet makes you stupid" — Something Awful
  • "Spare the snark, spoil the networks" — Television Without Pitynote 
  • "Define your world" — Urban Dictionary
  • "Love will have its sacrifices." — Carmilla. It even doubles as the Theme Song and the Epigraph — the line is from the original book!
  • "The world is about to hit reset!" — Mega64

    Western Animation 

  • In-Universe from Calvin and Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "You Should Be Watching" — Funimation (as of 2010)
  • "Where books come to life." — Golden Book Video
  • "If it's a Paramount Picture, it's the best show in town!"
    • "The eyes (and ears) of the world." — Paramount News
  • "The magic lives on... Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
      • "A golden opportunity rarely knocks twice." — Limited Gold Edition II
    • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
      • "After all, some memories are too precious not to share."
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Where the magic begins" - Disney Junior