Tagline

"Dangeresque 2: This time, it's not Dangeresque 1!"

— Strong Bad, Strong Bad Email #80 "stunt double"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a Character Catchphrase.

Not to be confused with Signature Line. For a larger brand, see Slogan.

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Particularly famous taglines:

• "In space no one can hear you scream." — Alien
• "Be afraid. Be very afraid." — The Fly (1986)
• "There Can Be Only One." — Highlander
• "Just when you thought it was safe to go back in the water!" — Jaws 2
• "This time, It's Personal!" — Jaws: The Revenge
• "Part man. Part machine. All cop." — RoboCop (1987)
• "A Long Time Ago, in a Galaxy Far, Far Away..." — Star Wars
• "You will believe a man can fly." — Superman: The Movie
• "An adventure 65 million years in the making." — Jurassic Park
• "To boldly go where no one has gone before!" — Star Trek

Example subpages:

• Films — Animation
• Films — Live-Action
• Literature
• Live-Action TV
  • The X-Files
• Video Games
  • Ratchet & Clank
• Western Animation

Other examples:

Advertising

• Nipper & Gramophone's Christmas Tales: Each teaser had one:
  • The first had "This Christmas, man's best friend makes a new best friend."
  • The second had "Christmas - a time for family, a time for joy and a time for surprises."
  • The third had "This Christmas, puppy love gets a new meaning."

Anime & Manga

• "The World Has Changed Since You Last Logged On" — .hack//Quantum
• "The end of the world was only the beginning." — AKIRA
  • "Neo-Tokyo is about to E-X-P-L-O-D-E."
• "In a nightmare future, violence is the only law." — Angel Cop
• "Prepare to fight. Prepare to die." — Apocalypse Zero
• "You belong" — Azumanga Daioh
• "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
• "Sleepless nights shall begin." — Berserk (2016)
• "F is for victory!" — Baka and Test: Summon the Beasts
• "It lives in your brain... and it won't let you die!" — Bath
• "Let the end times roll." — Blood Blockade Battlefront
• "Saving the world is hard. Saving yourself is even harder." — Bokurano
• "One truth prevails!" — Case Closed
• "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
• "Believe in magic... Discover the secret of another land." — The Cat Returns
• "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
  • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
• "The human whose name is written in this note shall die." — Death Note
• "One man against an army of monsters.. with the fate of the world at stake!" — Demon City Shinjuku
• "To our future!" — Digimon Adventure 02: The Beginning
  • "In the Beginning, there was a single wish."
• "The future is meow." — Doraemon, specifically the American English dub
• "Real dragons have curves." — Dragonaut: The Resonance
• "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "The fate of destruction is also the joy of rebirth."
• "Unleash a new reality." — Final Fantasy: The Spirits Within
• "Two brothers. One mission." — Fullmetal Alchemist (2003).
  • "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth."
  • "They thought there was nothing more they could lose... They were wrong."
  • ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it."
  • "They will risk what remains to restore what was lost" — Fullmetal Alchemist: Brotherhood
• "There is a future that will not wait." — The Girl Who Leapt Through Time
  • "It's all about choices."
• "He does not let anyone roll the dice." — Goblin Slayer
• "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
• "Little hamsters, big adventures." — Hamtaro
• "Your wish is her desire." — Heaven's Lost Property
• "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
• "A sport you can't just half-ass!" — Keijo!!!!!!!!
• "The journey to a hundred friends begins with a single conversation." — Komi Can't Communicate
• "A planet devastated by war. A man on the edge of sanity." — MD Geist
• "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
• "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "The last story is the first love." — The Last: Naruto the Movie
• "Drop those britches, bitches!" — Panty & Stocking with Garterbelt
• "Where panty shots are the last thing you want!" — Pretty Face
• "The fate of the world rests on the courage of one warrior." — Princess Mononoke
• "One man's desperate race to save the Earth from ancient demons!" — Psychic Wars
• "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
• "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
• "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
• "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
• "The tunnel led Chihiro to a mysterious town." — Spirited Away
• "The ultimate anime fighter, uncut & unleashed!" — Street Fighter II: The Animated Movie
• "Winning the war on pants!" — Strike Witches
• Toonami taglines:
  • "Suit up." — Cartoon Network's Toonami airing of Mobile Suit Gundam Wing; proved memorable enough that they repeated it with Endless Waltz ("Suit up, again") and Mobile Suit Gundam ("Suit up for the first time"). They did bring back "Suit Up, Again" (But not without Peter Cullen's voice for this) for Iron-Blooded Orphans.
  • "Good guys still wear black." — Toonami, The Big O; Shout-Out to their Batman: The Animated Series tagline
  • "Love stinks." — Toonami, Tenchi Muyo!
  • "Time to roll the dice" — Toonami, Outlaw Star
  • "This is the end, beautiful friend" — Toonami, the final season of Dragon Ball Z
  • "Burn rubber" — Toonami, One Piece
  • "Toonami's back, bitches" — Toonami, upon being Un-Canceled and aimed at an older audience (the same people who'd watched it as kids)
• "Something wicked this way comes." — Wicked City
• "Enjoy everything." — Yotsuba&!

Audio Plays

• "And now for something completely different!" — Monty Python's The Monty Python Matching Tie and Handkerchief

Comic Books

• Dawn of X taglines:
  • "A new dawn is forged!" — Excalibur (2019)
  • "The dawn does not break for all!" — Fallen Angels (2019)
  • "The X-Men sail at dawn!" — Marauders
  • "The new generation claims the dawn!" — New Mutants (2019)
  • "The high price of a new dawn!" — X-Force (2019)
• "Their love will end worlds!" — Deathmate
• "The world's greatest comic magazine!" — Fantastic Four
  • "The greatest comic magazine in the world!" (Issue #3)
  • "The world's most innovative comic magazine!" (Issue #252)
  • "The world's latest comic magazine!" (Issue #337)
  • "Prehistory's greatest comic magazine!" (Issue #345)
  • "The world's goofiest comic magazine!" (Issue #347)
  • "The world's most commercialest comic magazine!" (Issue #348)
  • "The world's most collectable comic magazine!" (Issue #349)
  • "The world's most confusing comic magazine!" (Issue #352)
  • "The world's fastest comic magazine!" (Issue #354)
  • "This is not your parents' comic magazine!" (Issue #375)
  • "The world's most metamorphic team!" (Issue #378)
  • "The world's most EXPLOSIVE comic magazine!!!" (Issue #383)
  • "The world's most endangered comic magazine!" (Issue #387)
  • "The world's greatest comics!" (Series 2, Issues #10-13)
  • "STILL the world's greatest comic magazine!" (Series 3, Issue #5)
• "Trapped in a world he never made!" — Howard the Duck
  • "Trapped in a world he's grown accustomed to!" — the 2015 run
• "Terror times two." — Friday the 13th: Jason vs. Jason X
• "The next Texas Chainsaw Massacre is on Friday the 13th!" — Jason vs. Leatherface
• "Face the future." — House of X
  • "Fear the future." — Powers of X
• "At some point in their lives, all kids think their parents are evil. What if they really are?" — Runaways
• "Featuring the sensational new adventure strip character—Wonder Woman!"— Sensation Comics
• "We who are about to die." — Strikeforce: Morituri
• "They were normal kids. Until they weren't." — Teen Titans: Earth One
• "Justice, like lightning..." — Thunderbolts
• "The end of today..." — Zero Hour: Crisis in Time!
  • "The beginning of tomorrow!" — Zero Month

Fan Works

• "When one's down, the other four step up." - A Day Without Leonardo
• "Family comes first." - Anything for Family
• "The enemy within." — Damnatus
• "Be careful who you trust." - Don't Cry For Me, I've Already Wilted
• "The story of Gohan that could've been." — Dragonball Z: Legacies
• "All that glitters isn't pretty." - Glitter Force: Into the Glitterverse
• "It's time to show everyone on this pathetic little planet what a REAL Irken Tallest can do…" — Invader Zim: A Very Tall Problem
• "Count the tropes! Save, collect, trade for swell prizes!" — Kyon: Big Damn Hero
• "A hero isn't born, it is created." — Mega Man Reawakened
• "Are you one of us?" — Pokéumans
• "Find something worth living for." — Razor's Edge
• "This is a colossal waste of time." — Turnabout Musical
• "Just when you thought the Layton crossover was weird." — Turnabout Storm
• "A young boy learns to fly with the world beneath his wings." — Neither a Bird nor a Plane, it's Deku!
• "Heroes lead by Bakugo. Villains lead by Midoriya. Seven days prep time. Three days for Izuku Midoriya to show why they should be glad he's not a real villain." — Hero Class Civil Warfare
• "Are you ready?" — Pokémon × Nimja: Play the Game
• "Minamoto no Yorimitsu ga jikan sokōgun ni nerawareteiru" (Minamoto no Yorimitsu is targeted by the History Retrograding Force) — The First Saniwa (Wattpad posting)
• SOSchip:
  • "Language learning on a cruise ship? What a taal order." (Wattpad posting)
  • "The main characters, places, and flashbacks in this story are all real. The whole 'turning into Pokemon' thing? Not so much."
  • "They'll be fighting 'til the very end... of taal of us." (Archive of Our Own posting; upcoming online readings)
• "This is our calling." — Legends of the Lion Guard Chronicles
  • "No matter where we stand, we will never be divided." — Protectors of the Pride Lands
  • "Destiny can be full of surprises." — Battle for the Pride Lands
  • "Find hope when all is lost." — The Dark Prophecy

Magazine

• Analog:
  • Some of the covers contain the following self-advertising; "The Largest Circulation of any Science-Fiction Magazine".
  • "Phantoms Of Reality A Complete Novelette of Adventure in the Fourth Dimension by Ray Cummings" and "The Beetle Horde A Startling Story by Victor Rousseau" — January 1930 cover
  • "Spawn Of The Stars A Complete Novelet of an Amazing Invasion of the Earth" — February 1930 cover
  • "Brigands Of The Moon A Thrilling Interplanetary Novel of Intrigue and Adventure by Ray Cummings" — March 1930 cover
  • "Monsters Of Moyen A Complete Novelet of a Miracle Man's Extraordinary Attempt to Dominate the Earth by Arthur J Burks" — April 1930 cover
  • "Murder Madness By Murray Leinster Charley Bell Fights to Stem the Swiftly Rising Tide of a Continent's Utter Enslavement" and "The Atom Smasher An Adventure into Time By Victor Rousseau" — May 1930 cover
  • "The Moon Master A Complete Novelet of an Amazing Lunar Adventure By Charles W Diffin" — June 1930 cover
  • "Earth, the Marauder An Extraordinary Novel of an Interplanetary Hegira from a World Grown Old and Cold By Arthur J Burks" — July 1930 cover
  • "Jetta Of The Lowlands A Thrilling New Novel" — September 1930 cover
  • "The Invisible Death By Victor Rousseau America Strikes Back at the Sinister Invisible Empire" — October 1930
  • "The Pirate Planet A Novel of Interplanetary Adventures and War By Charles Willard Diffin" — November 1930 cover
  • "The Ape Men Of Xlotli An Amazing Nether-World Novelette By David R Sparks" — December 1930 cover
  • "The Fifth Dimension Capsule A complete Novelette of an Extraordinary Interdimensional Rescue by Murray Leinster" and "The Gate To Xoran by Hal K Wells" — January 1931 cover
  • "The Tentacles From Below An Astounding Novelette of the Ocean Floor by Anthony Cilmore" and "Phalanxes Of Atlans by FVW Mason"— February 1931 cover
  • "Beyond The Vanishing Point A Tale of a Golden Atom — an Astounding Adventure in Size by Ray Cummings" — March 1931 cover
  • "Monsters Of Mars A Thrilling Interplanetary Novelette-Complete- by Edward Hamilton" — April 1931 cover
  • "Dark Moon A Novelette of Strange Adventures on a Mysterious New Satellite by Charles W Diffen" — May 1931 cover
  • "Manape The Mighty by Arthur J Burks" — June 1931 cover
  • "The Doom From Planet 4 by Jack Williamson" — July 1931 cover
  • "The Midget From The Island by HG Winter" and "The Moon Weed by Harl Vincent" — August 1931 cover
  • "The Sargasso Of Space An Interplanetary Adventure By Edmond Hamilton" — September 1931 cover
  • "The Red Hell Of Jupiter A Thrilling Interplanetary Novelette By Paul Ernst" — October 1931 cover
  • "...And then his skeleton appeared!" and "Hawk Carse An Exploit of the Greatest of Interplanetary Adventurers by Anthony Gilmore" and "Raiders Invisible by DW Hall" — November 1931 cover
  • "The White Invaders An Outstanding New Dimensional Novelette by Ray Cummings" — December 1931 cover
  • "Maiden Voyage by Vic Phillips" — January 1939 cover
  • "Crucible Of Power by Jack Williamson" — February 1939 cover
  • "Cloak Of Aesir by Don A. Stuart" — March 1939 cover
  • "Worlds Dont Care by Nat Schachner" — April 1939 cover
  • "Coils Of Time by P Schuyler Miller" — May 1939 cover
  • "Hermit Of Mars by Clifford Simak" — June 1939 cover
  • "Black Destroyer by A.E. van Vogt" — July 1939 cover
  • "The Luck Of Ignatz by Lester del Rey" — August 1939 cover
  • "Forces Must Balance by Manly Wade Wellman" — September 1939 cover
  • ""Skylark" Smith" and Gray Lensman" by E. E. Smith, Ph.D." — October 1939 cover
  • ""Skylark" Smith's greatest story Gray Lensman" — November 1939 cover
  • "Discord In Scarlet by A.E. van Vogt" — December 1939 cover
  • "Neutral Vessel, by Harl Vincent" — January 1940 cover
  • "If This Goes On—...," by Robert A. Heinlein" — February 1940 cover
  • ""Cold," by Nat Schachner" — March 1940 cover
  • ""Final Blackout" by L. Ron Hubbard" — April 1940 cover
  • ""Space Guards" by Phil Nowlan" — May 1940 cover
  • "The Roads Must Roll by Robert A. Heinlein" — June 1940 cover
  • "Crisis In Utopia by Norman L Knight" — July 1940 cover
  • "The Stars Look Down by Lester del Rey" — August 1940 cover
  • ""Slan!" By A.E. van Vogt" — October 1940 cover
  • ""Salvage" by Vic Phillips" — November 1940 cover
  • "Old Man Mulligan by P Schuyler Miller" — December 1940 cover
  • ""Sixth Column" by Anson MacDonald" — January 1941 cover
  • "Magic City by Nelson S Bond"— February 1941 cover
  • "Logic Of Empire by Robert A. Heinlein" — March 1941 cover
  • "The Stolen Dormouse by L. Sprague de Camp" — April 1941 cover
  • "Universe by Robert A. Heinlein" — May 1941 cover
  • "Time Wants A Skeleton by Ross Rachlynne" — June 1941 cover
  • "Methuselah's Children by Robert A. Heinlein" — July 1941 cover
  • "Jurisdiction by Nat Schachner" — August 1941 cover
  • "Nightfall by Isaac Asimov" — September 1941 cover
  • "By His Bootstraps by Anson MacDonald" — October 1941 cover
  • "Second Stage Lensman by E. E. "Doc" Smith" — November and December 1941 cover
  • "Breakdown by Jack Williamson" — January 1942 cover
  • "There Shall Be Darkness by C. L. Moore"— February 1942 cover
  • "Recruiting Station by A.E. van Vogt" — March 1942 cover
  • "Beyond This Horizon by Anson Mac Donald" — April 1942 cover
  • ""Asylum" by A.E. van Vogt" — May 1942 cover
  • "Bridle and Saddle by Isaac Asimov" — June 1942 cover
  • "United We Stand" — July 1942 cover
  • "Waldo by Anson MacDonald" — August 1942 cover
  • "Barrier by Anthony Boucher" — September 1942 cover
  • "Lunar Landing by Lester del Rey" — October 1942 cover
  • "Overthrow by Cleve Cartmill" — November 1942 cover
  • "The Weapon Shop by A.E. van Vogt" — December 1942 cover

Music

• "An album worth selling your soul for." — AC/DC's Highway to Hell
• Aerosmith:
  • "Come up and play." — Toys in the Attic
  • "A girl's best friend." — Rocks
• "At last the madcap laughs." — Syd Barrett's The Madcap Laughs
• The Beatles:
  • "The First Album by England's Phenomenal Pop Combo." — Meet the Beatles! (US)
  • "BANG!" — Revolver
  • "Remember, Sgt. Pepper's Lonely Hearts Club Band is The Beatles." — Sgt. Pepper's Lonely Hearts Club Band
  • "Nothing is real." — Yellow Submarine
• "More people finger Beck than anyone else." — Jeff Beck's Jeff Beck Group
• David Bowie albums:
  • "Wherein Ziggy Stardust makes himself manifest to all." — The Rise and Fall of Ziggy Stardust and the Spiders from Mars
  • "David Bowie is enough to drive 'Aladdin Sane.'" — Aladdin Sane
  • "The year of the Diamond Dogs." — Diamond Dogs
  • "Well worth stopping for." — Station to Station
  • "Two sides of Bowie you've never heard before." — Low
  • "Heroes":
    • "Tomorrow belongs to those who can hear it coming."
    • "There's Old Wave. There's New Wave. And there's David Bowie ..."
  • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
  • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
  • Scary Monsters (And Super Creeps):
    • "Often copied — never equalled." [sic]
    • "Ladies and gentlemen, the show begins..."
  • "The Main Event: David Bowie." — Let's Dance
  • "A night like no other..." — Tonight
  • "'Provocative lyric.' 'Powerful sound.' 'Precisely Bowie.'" — The single release of "Day-In Day-Out".
  • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station
  • "Transmission of Rock 'n Roll." — Tin Machine II
  • Outside:
    • "There is only 1. David Bowie... or is there?"
    • "The mystery continues..."
  • "Classic Bowie, circa 2002." — Heathen
  • "Your idea of David Bowie here." — The Next Day
• David Byrne:
  • "15 pop songs with a decidedly Latin groove." — Rei Momo
  • "Prepare to get Byrned." — David Byrne
• "She's here." — Kate Bush's Lionheart
• "Top-down music in a hardtop world." — The Cars' Self-Titled Album
• Chicago:
  • "An incredible one-record set." — Chicago V
  • "Much more Chicago." — Chicago VII
  • Chicago VIII:
    • "The newest chapter in the greatest story ever recorded."
    • "The world's greatest band."
  • "America's favorite." — Chicago X
  • "All roads lead to XI." — Chicago XI
• "The truth about Phil Collins." — Phil Collins' Face Value
• "IbMePdErRoIoAmL means a guaranteed bonsoir." — Elvis Costello's Imperial Bedroom
• "It's a 'quack'-up!" — Rick Dees' The Original Disco Duck
• "The Sergeant Pepper's of the 80's." — De La Soul's 3 Feet High and Rising
• Depeche Mode:
  • "Life in the so-called space age." — Black Celebration
  • "Pain and suffering in various tempos." — Playing the Angel
• "Where will you be when your Communiqué arrives?" — Dire Straits' Communiqué
• "Musical adventures for the modern age." — Duran Duran's Rio
• "In four weeks this portrait will be in one million homes." — Bob Dylan's Self Portrait
• "The big night never has to end." — Electric Light Orchestra's Out of the Blue
• "Rumours is iron..." — Fleetwood Mac's Rumours
• Peter Gabriel:
  • "Expect the unexpected..." — Car
  • "Which Peter Gabriel?" — Scratch
  • "Learn German the easy way." — Ein Deutsches Album, the German-language version of Melt
  • "Security can be shattering." — Security
  • "'Big Time'. Big tour. Big album. Big C.D. Big Noise." — The single release of "Big Time".
• Genesis:
  • "Revelation is the giving of knowledge to man. Genesis is the source of new knowledge." — From Genesis to Revelation
  • Wind & Wuthering:
    • "Masters of the wonders... weavers of fables... spinners of myths and mysteries... the storytellers of music. Genesis."
    • "Hear Genesis: Genesis Here."
  • "Their unmistakable sound as you've never heard it before." — ...And Then There Were Three...
  • "Expect some surprises." — Duke
  • "The ultimate Genesis album." — Invisible Touch
• Steve Hackett:
  • "And now there is one." — Please Don't Touch!
  • "Take the cure: Steve Hackett." — Cured
• "The New Partnership — That's opening doors all over the world." — Heaven 17's Penthouse and Pavement
• "NO GENRE, ALL DRAMA" — Jhariah
• "Go there with someone who knows it." — Billy Joel's 52nd Street
• "Escape into a new journey." — Journey's Escape
• "The real blues." — Albert King's Born under a Bad Sign
• Kiss:
  • "BANG!" — Love Gun
  • "Accept no imitations." — Asylum
• "The effect is shattering..." — Led Zeppelin's Houses of the Holy
• John Lennon:
  • "What's wrong with a Working Class Hero?" — John Lennon/Plastic Ono Band (also used for Yoko Ono's Yoko Ono/Plastic Ono Band)
  • "Listen to This Ad" — Walls and Bridges.
• "One man... Two albums." — Nelly's Sweat / Suit
• "Press technique." — New Order's Technique
• "Life before Nevermind." — Nirvana's Incesticide
• "One hell of an album." — Mike Oldfield's Hergest Ridge
• "In the beginning there was Anthony Phillips." — Anthony Phillips' The Geese & the Ghost
• "Take home pigs, dogs and sheep." — Pink Floyd's Animals
• "What others imitated, Iggy originated." — Iggy Pop's The Idiot
• Prince:
  • "Welcome to 1999." — 1999
  • "And then came the rain..." — Purple Rain
• Queen's News of the World:
  • "We bring it to you as it happens."
  • "Current, informative, sometimes shocking, but always brilliant and absolutely up to date!"
• "Better than Butt-Head." — Radiohead's Pablo Honey
• "Today New York... tomorrow the world." — The Ramones' self-titled debut
• Lou Reed:
  • "Lou Reed makes his mark." — Lou Reed
  • "The Original..." — Transformer
  • "Uncaged and available now." — Rock 'n' Roll Animal
  • "Pervert your sense of decorum." — Lou Reed Live
• "New hope for the hopelessly bored!" — The Residents' Eskimo
• "Go ahead. Ignore me." — Todd Rundgren's Something/Anything?
• "Catch the mist. Catch the myth. Catch the mystery. Catch the drift." — Rush's Moving Pictures
• "Have a taste." — Silver Apples' Self-Titled Album
• "A collector's item before it was recorded!" — Frank Sinatra's I Remember Tommy...
• "3 chord rock merged with the power of the word." — Patti Smith's Horses
• "Now available without a doctor's prescription." — Spiritualized's Ladies and Gentlemen We Are Floating in Space
• "A platter of raw Iggy to go." — The Stooges' Raw Power
• "If everyone is mad, who should be committed?" — Supertramp's Crime of the Century
• "Music that melts." — Tangerine Dream's Phaedra
• "There's one thing standing between you and assembly line rock. U2." — U2's October
• "The world's first rock opera." — The Who's Tommy
• "Take XTC and see." — XTC's English Settlement
• "Whet your weasel." — Frank Zappa's Weasels Ripped My Flesh

Pinball

• "The beast is back!" — Alien (2017)'s 2021 remake
• "He rides again." — Black Knight 2000

Podcasts

• "Do Evil Better." — Kakos Industries

Pro Wrestling

• "Where Future Legends Are Born" — All Pro Wrestling
• "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
• "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
• "Like Nothing Else" — CZW
• "RINGS will declare the strongest man in the world." — Fighting Network RINGS
• "Pure heart, pure wrestling." — JWP
• "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
• "Creating Excellence" — Ring of Honor
• "Cross The Line" — TNA
• "Where the Big Boys Play" — WCW (specifically WCW Monday Nitro)
• "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
• WWE:
  • "Get The F Out!" — When it stopped being the WWF after losing a lawsuit to the World Wildlife Fund.
  • "Then. Now. Forever. Together." — The current tagline, introduced during the PG Era. The "Together" part was later added in 2021 after the crowds came back to live events.

Puppet Shows

• "Get wild about reading." — Between the Lions
• "You can do big things!" — Donkey Hodie
• "The next big thing." — Dinosaurs
  • "The funniest family in 60 million years!"
• Sesame Street:
  • "Helping kids grow smarter, stronger, and kinder."
  • "Fun, play and laughter. The gang is on the job."

Tabletop Games

• "The world's greatest roleplaying game." — Dungeons & Dragons^note Notice how the phrase "greatest [type of media]" shows up quite a few times on this page. Can't go wrong with a classic—as long as you deliver on your claim.
• "A party game for horrible people." — Cards Against Humanity
• Magic: The Gathering has started to use taglines for each of its blocks and sets.
  • The Alara Block
    • "Five worlds share one fate." — Shards of Alara
    • "The birth of one world. The death of five." — Alara Reborn
  • The Zendikar Block
    • "Deadly Perils, Priceless Treasures" — Zendikar
    • "A World Enraged" — Worldwake
    • "And Carnage Shall Follow" — Rise of the Eldrazi
  • "The Battle Rages On" — 2011 Core Set
  • The Scars of Mirrodin Block
    • "The Corrosion Begins" — Scars of Mirrodin
    • "Steel Yourself for War" — Mirrodin Besieged
    • "The Sharpest Steel is Tempered in Fire" — Mirrodin Pure
    • "The Grand Completion is Achieved" — New Phyrexia
  • "Gather Your Allies" — 2012 Core Set
  • "Ascend into Darkness" — The Innistrad Block
    • "Horrors Lurk Within" — Innistrad
    • "Command the Night" — Dark Ascension
• "Everything has a price." — Shadowrun
• "In the grim darkness of the far future, there is only war!" — Warhammer 40,000. Most armies have their own one too, sometimes doubling as their battle cry or rallying line:
  • "And they shall know no fear." — the Space Marines
  • "Death to the false Emperor!" — the Chaos Space Marines
  • "For every hero commemorated, a thousand martyrs die, unmourned and unremembered." — the Astra Militarum
  • "Blessed is the mind too small for doubt." — the Ecclesiarchy
  • "Their arrogance is matched only by their firepower." — the Eldar
  • "Their number is legion, their name is Death." — the Necrons
  • "Pray they don't take you alive." — the Dark Eldar
  • "WAAAGH!" — the Orks
  • "They are coming for us - flesh, body and soul!" — the Tyranids
  • "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spin-off board game, Space Hulk
• Most of White Wolf's The World of Darkness gamelines have at least one of these:
  • Old World of Darkness
    • "A Storytelling Game of Personal Horror." — Vampire: The Masquerade, all editions. Also "A beast I am, lest a beast I become."
    • "A Storytelling Game of Savage Horror." — Werewolf: The Apocalypse, 2nd and 3rd editions. "When Will You Rage?" for all editions.
    • "A Storytelling Game of Modern Magick." — Mage: The Ascension 1st edition
    • "... of Reality on the Brink." — Mage 2nd edition
    • "... of Death and Damnation." — Wraith: The Oblivion 1st edition
    • "... of Passion and Horror." — Wraith 2nd edition
    • "... of Modern Fantasy." — Changeling: The Dreaming, 1st and 2nd editions
    • "... of Righteous Fury." — Hunter: The Reckoning. Also "Inherit the Earth."
    • "... of Infernal Glory." — Demon: The Fallen
    • "Don't Look Back." — Orpheus
  • New World of Darkness:
    • "A Modern Gothic Storytelling Game." — Vampire: The Requiem
    • "A Storytelling Game of Savage Fury." — Werewolf: The Forsaken
    • "... of Modern Sorcery." — Mage: The Awakening
    • "... of Stolen Lives." — Promethean: The Created
    • "... of Beautiful Madness." — Changeling: The Lost
    • "... of Light and Shadows." — Hunter: The Vigil
    • "... of Second Chances." — Geist: The Sin-Eaters
    • "... of Immortal Souls." — Mummy: The Curse
    • "... of Techgnostic Espionage." — Demon: The Descent
    • "... of Endless Hunger." — Beast: The Primordial
    • "... of Vengeance." — Deviant: The Renegades
    • "... of Fighting Fear." — Princess: The Hopeful (unofficial fan-made expansion)
    • "... of Divine Right." — Dragon: The Embers (unofficial fan-made expansion)
    • "... of Forbidden Science." — Genius: The Transgression (unofficial fan-made expansion)
    • "... of Biblical Proportions." — Demon: The Redemption (unofficial fan-made expansion)
    • "... of Biological Horror." — Pathogen: The Infected (unofficial fan-made expansion)
    • "...of Terrible Majesty." — Leviathan: The Tempest (unofficial fan-made expansion)
• Each of the main books for first edition Scion has one:
  • Hero: "Find Your Destiny."
  • Demigod: "Live the Myth."
  • God: "Embrace Your Fate."
  • Ragnarok: "End the World."
  • Companion: "Master the Unknown."
• "Hope. Sacrifice. Unity." — Trinity
• Isaac Asimov's Robots:
  • "Beginner and advanced levels—fun for everyone" — cover
  • "Within 5 minutes you'll be on one of 356 possible courses to save the galaxy" — cover
• "Your mind is software. Program it. Your body is a shell. Change it. Death is a disease. Cure it. Extinction is approaching. Fight it." — Eclipse Phase

Theatre

• "Discover a whole new world in a whole new way." — Aladdin
• "Journey to the past." — Anastasia
  • "Her past is a mystery. Her future is an adventure."
• "See what all the fuzz is about." — Avenue Q
• "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
• "History just got all sexypants." — Bloody Bloody Andrew Jackson‎
• "God loves Mormons and He wants some more" — The Book of Mormon
• "Now and forever" — Cats
• "It must be believed to be seen" — Charlie and the Chocolate Factory
  • "Every ticket is Golden!"
  • "Imagine the wonders you'll find"
  • "Enter a world of pure imagination!"
• "It would be criminal to miss it." — Chicago
• "There's only one singular sensation" — A Chorus Line
• "Glass slippers are so back." — Cinderella (Rodgers and Hammerstein) (2013 Broadway adaptation)
• "...try and find one!" — City of Angels
• "Discover your inner elf."— Elf
  • "The musical for every Buddy."
  • "See it with some Buddy you love."
• "Two men. One dream. No chance." — Gutenberg The Musical
• "It's the musical we had to have!" — Keating! The Musical
• "Can imagination be a souvenir? Actually, yes!" — La Nouba
• "See it now. Remember it forever." — The Lion King
  • "See the pride of Broadway."
  • "I just can't wait to see King."
• "The hardest part of falling in love is taking the first step." — The Little Mermaid (1989)
• Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
• "Magical. Mischievous. Miraculous." — Matilda
  • "To change the world, it takes a little genius."
• "Nothing has ever held you like this." — Miss Saigon
• "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystère
• "They delivered the papers, until they made the headlines..." — Newsies
• "Love wins" — Rocky
• "It won the awards. It will win your heart." — The Secret Garden
• "Whos on Broadway." — Seussical
• "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
• "So much happened before Dorothy dropped in." — Wicked
  • "The untold story of the witches of Oz."
  • "Everyone deserves the chance to fly."
• "Seriously." — Xanadu
• "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)
• "5,000 Years of Civilization Reborn." — Shen Yun

Theme Parks

• In the Disney Theme Parks:
  • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
    • "See the giant squid from..."
  • "Visit the wonderful world of..." — Alice in Wonderland
  • “The imagination of Disney gone wild.” — Disney Animal Kingdom
  • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
    • "The wildest ride in the west!"
  • “A fun new state of Disney magic.” —California Adventure
  • "We are here to change the world." — Captain EO
  • "The Happiest Place On Earth!" — Disneyland
  • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
    • "A musical luau with an astonishing cast!"
  • "The 21st century begins October 1st, 1982" — EPCOT Center
  • "It's coming and there is nothing on earth you can do about it." — ExtraTERRORestrial Alien Encounter
  • "A spectacular journey into the movies!" — The Great Movie Ride
  • "They've been dying to meet you at..." — The Haunted Mansion
  • "Take the trip you've always dreamed of." — Horizons
  • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
  • "For true-life adventure, ride the..." — Jungle Cruise
    • "Explore the mysterious rivers of adventure"
    • "Explore tropic rivers of adventure"
  • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
  • "The Most Magical Place On Earth!" — Magic Kingdom
  • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
    • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
  • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
  • "Discover the secrets of..." — Phantom Manor
  • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
  • "Rocket to outer space and back on thrilling..." — Space Mountain
    • "A journey through time and space"
  • "Explore uncharted seas!" — Submarine Voyage
  • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
  • "Drop in if you dare!" — The Twilight Zone Tower of Terror
    • "The tower is in control!"
    • "Never the same fear twice!"
    • "Last chance to check in" — Final Check-Out at California Adventure
  • "Celebrating friendship and beyond— Pixar Fest
• In the Universal Studios parks:
  • "It's a blast from the past, present, and future!" — Back to the Future: The Ride
    • "It's the greatest ride of all time!"
  • "Experience the ride of a lifetime." — E.T. Adventure
  • "His journey is now yours." — Harry Potter and the Forbidden Journey
  • "Take the show for a ride!" — Race Through New York Starring Jimmy Fallon
  • "His reign begins." — Skull Island: Reign of Kong
  • "It will blow you away!" — Twister...Ride it Out
  • "Live the adventure" — Universal's Islands of Adventure
  • "Are you ready?" — Universal Studios Escape
  • "Ride the movies." — Universal Studios Florida
    • "Jump into the action!"

Visual Novels

• "Third time's the charm." — Danganronpa V3: Killing Harmony
• "Will you write the way into their heart?" — Doki Doki Literature Club!
• "Immoral Hardcore ADV." — Euphoria
• "Crawl, like the maggots you are." — Maggot Baits
• "Be your worst self." — Monster Prom
• "A Tale of Love, and Cutthroat." — Nemurenu Hitsuji to Kodoku na Ookami
• "I wish we could have stayed friends." — Room No. 9
• "Welcome to Rokkenjima." — Umineko: When They Cry

Web Animation

• "A dog whose destiny is to get the rabies and die." — Alfred's Playhouse: The Movie
• "What would you give to know the truth?" — Broken Saints
• "The Emperor speaketh about shit." — If the Emperor Had a Text-to-Speech Device
• "Because games matter!" — Extra Credits
• "Cute, cuddly, and horribly wrong." — Happy Tree Friends
• "A show about everything." — Minilife TV
• "Step into the court of the Kremling King." — Return to Krocodile Isle
• "Victory lies in a smaller, more honest soul." — RWBY

Web Comics

• "A momentary diversion on the road to the grave." — Achewood
  • Wins the prize for most honest tagline ever.
• "A Comic about things happening" — Antics
• "Random nonsense three days a week" — Bug Martini
• "Odd stuff happens; it's normal." — Com'c
• "Mad Scientists rule the world. Badly." — Girl Genius
  • "Adventure, Romance, MAD SCIENCE!"
• "Two xennials live in sin!" — Joyce and Walky!
• "Relax, we understand j00" — MegaTokyo.
• "If people are monsters, monsters are people." — Nightmarish
• "Revenge is like a plume of smoke." — Plume
• "Because knowledge is a weapon!" — Precocious
• "the comic with a tagline that is this tagline" —qxlkbh
• "A story for boys, girls, and everyone in-between..." — Rain (2010)
• "There Will Be One Last Perfect Day" — Shot and Chaser
• "Is it not nifty?" — Sluggy Freelance
• "It's Men in Black meets Dawson's Creek." —It's Walky!
• "A webcomic of romance, sarcasm, math, and language." — xkcd

Web Original

• "TV Tropes will ruin your life." — This Very Wiki
• "The heroes are real, but the story is fictional." — Dogengers
• Fark:
  • "Real news. Real funny."
  • "It's not news, it's Fark."
  • Similar to the Minecraft example above, Total Fark subscribers can find one of numerous rotating taglines at the top of the screen everytime they refresh. Unfortunately, none mention TV Tropes...yet.
• "Keit-Ai finds a way" — Keit-Ai
• "Serious analysis, silly behaviour" — SF Debris
• "Secure. Contain. Protect." — SCP Foundation
• "The Internet makes you stupid" — Something Awful
• "Spare the snark, spoil the networks" — Television Without Pity ^note The site was once known as Mighty Big TV and the tagline was Television without pity, which became the new site name.
• "Define your world" — Urban Dictionary

Web Videos

• "Where bad comics burn." — Atop the Fourth Wall
• "No movie is without sin." — CinemaSins
• "Because liking things is more fun than not liking things." — Cinema Wins
• "Love will have its sacrifices." — Carmilla. It even doubles as the Theme Song and the Epigraph — the line is from the original book!
• "Oh hey, I didn't see you there." — Economy Watch
• "...for the preservation of security." - Mandela Catalogue
• "The world is about to hit reset!" — Mega64
• "Fair and Balanced™©®." — Some More News^note Originally the tagline of the Fox News Network until 2017.

Other

• In-Universe from Calvin & Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
• "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
• "Take Hollywood home!" — Columbia TriStar Home Video
• "You Should Be Watching" — Funimation (as of 2010)
• "Where books come to life." — Golden Book Video
• "If it's a Paramount Picture, it's the best show in town!"
  • "The eyes (and ears) of the world." — Paramount News
• "The magic lives on... Disney" (early 80s)
  • "Bring the magic home." (mid 90s)
  • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "A golden opportunity rarely knocks twice." — Limited Gold Edition II
  • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
    • "After all, some memories are too precious not to share."
  • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
• "Where the magic begins" — Disney Junior
• "We know a thing or two because we've seen a thing or two." - Farmers Insurance
• "Sew Magical! Sew Cute!" — Lalaloopsy (2010-2016)
  • "The magic of creativity." —2017 reboot
• "You have no idea what's in store for you! — Omega Mart
• "Sharing your stories with Gia Thành Show! — Gia Thanh Show
• "Only 6 weeks to live!" — Suzy Puppy (Yes, really.)
• "More to squish!" — Squishmallows
• "The audience is listening..." — THX
• "Unknown, unexplained, unbelievable... until now. — Prehistoric Planet
• "Flick to stick, stick to score!" — Flick-to-Stick Bungees^note The phrase "Flick to Stick", without "Stick to score!", features prominently in European Bungees advertising. The American Bungees immortalized it as part of the name.
• "We Love You And We Hate Money." — New Blood Interactive
• "Enjoy the Show." — Major League Baseball (2022)
• "That's Game." — the National Basketball Association

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