Tagline / Literature

• "Alex Rider – The Reluctant Teenage Spy." — Alex Rider
  • "You’re never too young to die…"
  • "Action. Adrenaline. Adventure."
  • "Alex Rider – you’re never too young to die…" — Stormbreaker
  • "High in the Alps, death waits for Alex Rider." — Point Blanc
  • "Sharks. Assassins. Nuclear Bombs. Alex Rider’s in deep water." — Skeleton Key
  • "Alex Rider has 90 minutes to save the world." — Eagle Strike
  • "Once stung, twice as deadly. Alex Rider wants revenge." — Scorpia
  • "He’s back – and this time there are no limits." — Ark Angel
  • "Alex Rider bites back." — Snakehead
  • "Alex Rider – in the jaws of death…" — Crocodile Tears
  • "One bullet. One life. The end starts here." — Scorpia Rising [Originally intended to be the last book in the series before Horowitz had a change of heart several years later.]
  • "Get your hands on the deadly prequel." — Russian Roulette
  • "Never give in, never give up, never say die. Alex Rider is back." — Never Say Die [The first book in the series after Horowitz's decision to revive it]
• "Find Shelter. Find Safety. Find Each Other." — All Thats Left In The World
• Animorphs: "Join us" and "Know the secret", usually written in thought speech brackets.
• "The greater the spy, the bigger the lie." — Argylle
• Isaac Asimov's
  • Asimov's Book of Facts:
    • "3,000 of the most interesting, entertaining, fascinating, unbelievable, unusual, and fantastic facts." — the 1991 edition:
    • "3000 of the most unbelievable, unusual, funny, fascinating, interesting, entertaining, and fantastic facts." — From the 1980 Fawcett Crest edition:
  • Asimov's Guide to Shakespeare: "A guide to understanding and enjoying the works of Shakespeare"
  • The Bicentennial Man and Other Stories:
  • "A dozen dazzling tales by the superstar of science fiction" — Fawcett Crest
  • "The Hugo and Nebula award-winning novelette" — Ballantine, inserted between The Bicentennial Man and ...And Other Stories
  • Black Widowers:
    • "Fascinating tales of mystery by the master of science fiction." — Tales of the Black Widowers
    • "Detection in the classic tradition by the world's master storyteller." — Tales of the Black Widowers
    • "The master of science fiction now creates fascinating tales of mystery." — Tales of the Black Widowers
  • The Complete Adventures of Lucky Starr:
    • "The astronomical adventures of Space Ranger Starr, agent of the Council of Science" — cover of the Box Set by Signet.
    • Most of the covers after 1971 include writing as credits to explain why the books were being republished under Dr Asimov's name.
    • "Two adventures from the master of science fiction" — 1993 Bantam Spectra Omnibus volume 1.
    • "Two complete adventures from the master of science fiction" — 1993 Bantam Spectra Omnibus volume 3.
    • David Starr, Space Ranger: "It was David Starr's first mission, and the assassins were hoping it would be his last" — 1984 Del Rey cover.
    • Lucky Starr and the Pirates of the Asteroids: "The second Space Ranger novel" — 1983 New English Library cover
    • Lucky Starr and the Big Sun of Mercury: "On a planet like Mercury, suntanning could be lethal!" — 1984 Del Rey cover
    • Lucky Starr and the Moons of Jupiter: "When the Sirians took Lucky's secret weapon, they gave him his biggest clue!" — 1984 Del Rey cover
    • Lucky Starr and the Rings of Saturn: "The sixth Space Ranger novel" — 1984 New English Library
  • Earth is Room Enough:
    • "Science Fiction Tales of Our Own Planet"
    • "Mind-Tingling Tales of Tomorrow by the Master of Science Fiction" from the Fawcett Crest cover.
    • "Earth's future in stories by the famous author-scientist who writes of possibilities that might become hair-raising probabilities..." from the Bantam Books cover.
    • "Into deep space... where the unexpected is an everyday happening — and an ever-present danger" from the 1960 Panther cover.
    • "Who owns the Earth? — 10 fascinating and shocking Stories from the World of tomorrow" from the 1966 German translation, Geliebter Roboter.
    • "A collection of Asimov's best Science Fiction stories" from the 1976 Abelard-Schuman cover.
  • Foundation (1951):
    • "An Interplanetary Novel by Isaac Asimov" — Gnome Press cover from 1951
    • "A million worlds made up their society— now the threat of thirty thousand years of anarchy loomed large" — Panther edition from 1960
    • "The Galaxy was crumbling into thirty thousand years of anarchy" — Panther edition from 1964 and from 1965
    • "In a future century the Galactic Empire dies and one man creates a new force for civilized life" — Avon's cover from 1966
    • "Book One of the Foundation Trilogy, awarded the Hugo as Best Series Ever!" — Del Rey's cover from 1983
    • "The first book in the epic Foundation saga" — Panther edition from 1984.
    • "The Foundation Novels" — Bantam Spectra cover from 1991
  • Nightfall (1990):
    • "Writing together for the first time"
    • "The incredible novel based on one of the most popular stories of all time"
  • Nine Tomorrows:
    • "Stories of weird and wonderful futures" — Bantam Books 1960
    • "..876543210 9 tomorrows" — UK science fiction book club 1964
    • "The best science fiction stories of Isaac Asimov" — Moewig 1966
    • "Tales of the Near Future by the Master of Science Fiction" — Fawcett Crest 1969
    • "Author of the national bestseller Foundation's Edge" — Del Rey 1985 (overlapping with Advertising by Association)
  • The Rest of the Robots:
    • "They did Man's dirty work— but could they be trusted?" — 1966 Pyramid publication of Eight Stories from
    • "Science fiction's masterwriter at his most exciting!" — 1969 Pyramid publication of Eight Stories from
  • "A famous author makes the language of science accessible to all" — Mentor's cover of Words of Science and the History Behind Themfrom 1969
• Isaac Asimov and Janet Asimov's The Norby Chronicles: The Omnibus editions include "More Asimov Robots!" as a tagline beneath the title.
• Isaac Asimov and Robert Silverberg's The Positronic Man: "The poignant story of a robot's journey toward humanity" — Bantam Books 1995 paperback cover.
• "One Job: Don't fall for the boss" — Assistant To The Villain
  • "Only the good die..."
• "Honour has no place in survival" — Carve The Mark
• "If death was in the cards, would you want to know?" — The Cloisters
  • "On the wheel of fortune, who will emerge on top... and who will die?"
• The Dark Artifices
  • "In a kingdom by the sea..." — Lady Midnight
  • "Would you trade your soul mate for your soul?" — Lord of Shadows
  • "What if damnation is the price of true love"? — Queen of Air and Darkness
• "Duchess or demon slayer — does Lady Helen have a choice?" — The Dark Days Club
• "Fairies. Knights. Princes. True Love. Think you know how the story goes? Think again..." — The Darkest Part of the Forest
• "This unusual book may shock you, will make you laugh and may break your heart, but you will never forget it!”—The Catcher in the Rye (Signet edition)
• "Scientific-fantastic Tales from all over the World" — Das Zeitfahrrad
• "The dreams that you FEAR will come true." — Disney Chills
• Divergent
  • "One choice can transform you" — Divergent
    • "She turns to face the future in a world that’s falling apart"
  • "One choice can destroy you" — Insurgent
    • "Fighting for survival in a shattered world… The truth is her only hope"
  • "One choice will define you" — Allegiant
    • "She must make her final choice…"
• Doctor Who New Series Adventures:
  • "War changes everyone even The Doctor" — Engines of War
  • "The clock is ticking - the Humans are coming..." — Night of the Humans
  • "The key to the future lies in the past..." — Paradox Lost
  • "You have to break in to break free..." — The Blood Cell
  • "Anyone can be a weapon..." — Silhouette
• "The last male dragon. A desperate thief. A bond that will save the world... or shatter it." — Dragonfall
• Dragon Realm:
  • "Where legends are born, where heroes are made" — Dragon Mountain
  • "When destiny calls, heroes take flight" — Dragon Legend
  • "When darkness reigns, heroes must rise" — Dragon City
  • "When worlds collide, heroes unite" — Dragon Rising
  • "When all is lost, heroes stand strong" — Dragon Destiny
• "Would you abandon the world if it abandoned you?" — Eclipse
• "One boy... one dragon... a world of adventure." — Eragon
• The 5th Wave
  • "They are coming for us. All of us." — The 5th Wave
  • "How do you rid the Earth of seven billion human? Rid the humans of their humanity." — The Infinite Sea
  • "The enemy is other. The enemy is us." — The Last Star
• "Reader beware — you're in for a scare..." — Goosebumps
• "Before she was the Queen of Hearts she was just a girl who wanted to fall in love" — Heartless (2016)
• "Witches aren't born, they're made..." — Hedge Witch
• "Some legacies are meant to be broken." — Legendborn
  • "The shadows have risen. And the line is the law." — Bloodmarked
• "Hauntings are our business..." — Lockwood & Co., later British printings
• "First friend, first girl, last words." — Looking for Alaska
• Midnights Twins Trilogy:
  • "Dreams come true – But so do your nightmares" — Midnight's Twins
  • "As dreams fade, darkness creeps in…" — A Gathering Midnight
  • "Can the light return to the city of dreams?" — A Midnight Dark & Golden
• Mind to Mind:
  • "Nine stories of science fiction" — 1971 cover
  • "9 Tales of Telepathy" — 2009 cover
• The Mortality Doctrine:
  • "The Game is on..." — The Eye of Minds
  • "The takeover has begun" — The Rule of Thoughts
  • "The Game might just kill you" — The Game of Lives
• "When mice do more than point and click." — Mousenet
• "If not you, who else?" — Only You Can Save Mankind
• Possible Tomorrows:
  • "The outer reaches of space and time" — on the 1964 Pyramid Books cover.
  • "Groff Conklin presents five fabulous novels of tomorrow by Isaac Asimov and four other great science fiction authors" — on the 1971 Pyramid Books cover (incorporating In Case You Forgot Who Wrote It for both Groff Conklin as the editor and Isaac Asimov as the most famous of the five authors).
  • "Five odysseys to the furthest reaches of space and time" — on the 1973 Coronet cover.
• "What happens when the most beautiful girl in the world marries the handsomest [sic] prince in the world - and he turns out to be a son of a bitch?—The Princess Bride
  • "S. Morgenstern's classic tale of true love & high adventure." — In-Universe tagline for the unabridged book.
• "Unlock the magic within!" —Rainbow Magic
• "Power is a dangerous game" — Red Queen
  • "Kneel or Bleed" — Glass Sword
  • "All will burn" — King's Cage
• "They were expendable ... until they started comparing notes." — Redshirts
• "He wants justice. She wants revenge." — Renegades
• "If you could live your life over again...." — Replay
• Skandar Series:
  • "A new hero takes flight" — Skandar and the Unicorn Thief
  • "Heroes don't hide in the shadows" — Skandar and the Phantom Rider
• Spice and Wolf has the tagline of "Merchant meats spicy wolf". The author, Isuna Hasekura, has gone on record to say that the mispelled is intentional, but the exact meaning behind it is a secret.
• "Enter a magical world of friendship and fun!" — The Secret Kingdom
• "Can the past change the future?" — The Tale Of Truthwater Lake
• "The Best Can Play. Only One Can Win." — Thieves Gambit
  • "Many Will Play. One Will Win."
  • "A Deadly Heist. A Dangerous Love. Would You Play The Thieves' Gambit?"
• "There's always a first time to save the world..." — Wonder Woman: Warbringer
• "Ada Luring: Teenager, Scientist, About To Save The World" — WaR: Wizards and Robots
• "A Family with a Magical Secret... A child with a Powerful Gift... A story that is OUT OF THIS WORLD..." — Which Way To Anywhere
• Young Bond
  • "Meet Bond. James Bond." — SilverFin
  • "Death is contagious." — Blood Fever
  • "Bond is back." — Double or Die
  • "Greed is a deadly force." — Hurricane Gold
  • "For king and country." — By Royal Command
  • "Lights, camera, murder." — Shoot to Kill
  • "Risk everything to win. Or lose your life." — Heads You Die
  • "The worst kind of enemy has a new kind of weapon." — Strike Lightning
  • "The dead don't stay buried. The past won't rest in peace." — Red Nemesis
• "I am tired of being used, hurt and cast aside. It is my turn to use. My turn to hurt." — The Young Elites
  • "Once upon a time, a girl has a father, a prince, a society of friends. Then they betrayed her, and she destroyed them all..." — The Rose Society
  • "There was once a time when darkness shrouded the world and the darkness had a queen." — The Midnight Star
• "17 stories and 2 short novels about the world of tomorrow by the greatest names in science fiction" — Operation Future
• Tesseract 1:
  • "Seven Stories of Science Fiction" — Beyond Control
  • "Three original novellas of Science Fiction" — Chains of The Sea
  • "They had not counted on the unrelenting dust and the incredible loneliness of Mars" — The Earth Is Near
  • "Interstellar war catches up with three unusual humans stranded on a backward planet." — The Galactic Rejects
  • "Nine stories of science fiction" — The Science Fiction Bestiary
  • "The unbound possibilities of science fiction" — Tesseract 1
• Science Fiction Special:
  • "Includes full length novels by Philip K. Dick, Gordon Dickson, Irving A Greenfield" — cover of Science Fiction Special 1
  • "Three full length books by Robert Silverberg, A.E. van Vogt, and E Mayne Hull, Charles L Harness" — cover of Science Fiction Special 4
  • "Containing the Murray Leinster Omnibus and the Philip Dick Omnibus" — cover of Science Fiction Special 6
  • "Two full length novels by Murray Leinster, A.E. van Vogt, and ten SF stories edited by Anthony Cheetham" — cover of Science Fiction Special 11
  • "Three books in one bargain volume" — cover of Science Fiction Special 25
  • "Three books in one bargain volume" — cover of Science Fiction Special 38
• Modern Masterpieces of Science Fiction:
  • "A distinguished anthology of Twentieth Century science fiction" — World Publishing Co 1965 cover.
  • "A unique collection of tales that are contemporary classics—from the most productive period of Science Fiction by Edward E. Smith, John W. Campbell, Edmond Hamilton, Robert A. Heinlein, Isaac Asimov, A.E. van Vogt, Arthur C. Clarke, Ray Bradbury, and other great modern writers" — Hyperion Press paperback 1974 cover.
• 18 Greatest Science Fiction Stories:
  • "The best Science Fiction stories of all time - chosen by the masters of science fiction"
  • "The stories the experts picked ..."
• Science Fiction Stories: "Authors Include
  Isaac Asimov
  Brian Aldiss
  H. G. Wells".
• Out of This World: "An Anthology of Science Fiction"
• The Great SF Stories:
  • "36 stories and novellas" — Isaac Asimov Presents: The Golden Years of Science Fiction
  • "28 stories and novellas" — Isaac Asimov Presents: The Golden Years of Science Fiction: Second Series
• My Best Science Fiction Story:
  • "As chosen by 25 outstanding authors" — 1949 Merlin Press cover
  • "The top science fiction authors choose the best stories they ever wrote" — 1954 Pocket Books cover
• "An examination of philosophical themes in science fiction, with seventeen stories by: Isaac Asimov, Robert A. Heinlein, Brian Aldiss, Stanisław Lem ...and others" — Philosophy and Science Fiction
• "You can't change who you are" —- 2012 cover of Red Moon Rising (Moore)
• "The greatest Science Fiction stories of all time, chosen by the members of the Science Fiction Writers of America" — cover of The Science Fiction Hall of Fame: Volume One
• Warrior Cats:
  • "Four Clans. One Destiny." (UK covers)
  • Firestar's Quest:
    • "The greatest adventure ever for ThunderClan's hero." (original hardcover)
    • "An all-new adventure for ThunderClan's hero." (original paperback)
• "Rage burns brighter than any Spellfire…" — The Witches At The End Of The World

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