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"I've lived all my life in this weird wonderland;
I keep buying things that I don't understand,
'Cause they promise me miracles, magic and hope,
But somehow it always turns out to be soap."
— "Chim Chim Cheree" by Allan Sherman, a parody of "Chim Chim Cheree" from Mary Poppins

An index of tropes about the advertising, marketing, and promotion of commercial products.

These are usually Tropes Hidden from Audience, in order to compel them to act or buy.

See Advertising for a list of works.


Breakfast Cereals:




  • Isn't It Ironic?: A licensed song that is used to promote a product has lyrics or a true meaning that is either irrelevant or the complete opposite of the subject matter, usually because the ad-makers didn't bother to listen to more than one line of the song, or took it at face value.
  • Jingle: A song that is used to advertise stuff.
  • Phone Number Jingle
  • Repurposed Pop Song: A pre-existing song is repurposed as an advertising jingle.
  • Top Ten Jingle

Stock Phrases:

Notable Venues:


Reactions to advertising:

Alternative Title(s): Commercial Tropes, Advertising Trope, Commercials Tropes