"Hey, Kansas City! You have hard water!"
A simple and blatant tactic for pandering to your audience is to simply state the location where they live. Live performers will often open their performance by saying, "Hello, [city name]!" Certain commercials will try to target specific cities by addressing the viewer as the city, regardless of whether they're a tourist or only live close to the city.
See also Listing Cities.
- The advertising campaign for Zest Hard Water Soap, quoted above. They basically had one template commercial and they rewrote it for each city being advertised to. It was quirky, but most probably expensive because of the customization.
- There was a series Hidden Valley Ranch commercials set in "local" cities. However, the commercial doesn't look like it was set in the city they say it was.
- A Southwest Airlines commercial has a band playing to a room full of screaming fans, and the lead singer ends the set "Thank you, Detroit!". The room falls silent, the fans all look at each other in confusion, and another band member turns to the lead singer and says "Detroit was last night". Cut to the "Wanna Get Away?" tag line of the commercial.
- In 2007 the company aired a commercial featuring Mac Tonight promoting that the restaurant is open for all 24 hours. Near the end, he namedrops whatever city the ad is broadcasted in. In this particular version, he says, "Chill out, Singapore!"
- McDonalds also spoofed this trope when they brought out a line of Indian-themed food in their UK branches. Their commercials were filmed in the style of a 1970s cinema ad for local Indian restaurants. These were very, very cheaply made; they'd film one scene inside a generic Indian restaurant set and then tack on a voiceover -obviously recorded in a different session- and a static image giving the actual name of the place and usually some directions. The McDonalds ads reproduced the effect faithfully, grainy footage, cheesiness and all.
- There's a joke about a British comedian on tour who always opens his act by shouting out the name of the town he's visiting, eg "Hello, Cardiff!". This usually goes down well, until he happens to play a Ladies' Night in Cowes, Isle of Wight.
- In 1968 Pat Paulsen, a comedian who became popular on the Smother's Brothers show, "ran" for president. He would fly into a town, get off the plane and give a speech which always included the sentence, "I've been all over the United States, and met all kinds of people, but the people of are the best in the country." Someone put together a video of him saying just that sentence in town after town. ["Picky, picky, picky!"]
- Billy Connolly sent this up in a sketch about a cheesy Country and Western singer who walks on stage and begins:
Hey, y'all, it's really great to be with all you lovely people and to be back here in.... back here in... back here in... (turns to the wings) hey, Hank! Where the fuck are we tonight? I know it's Scotland or somewhere....
- Michael Mcintyre's comedy roadshow had him open every episode with a reference to the current location being his favorite city in the world.
- Subverted by Ed Byrne during his Alanis Morissette segment.
I did a gig a while back in High Wycombe. Which is a lovely place, if there's anybody watching. But it's not, if there's nobody.
- Sensation Comics Featuring Wonder Woman: Diana shouts, "Thank you Athens!" during her concert in "Bullets and Bracelets".
- In Monty Python at the Hollywood Bowl the straight man in the Nudge Nudge sketch claims his wife was born in Glendale (and gets a huge cheer for it).
- Used in Soul Music, except Buddy is so out of it, he can't remember what city he's in.
Buddy: Hello ... hells, Glod, tell me where we are ... Sto Lat! Yay!
- In one of the Bottom Live stage shows, taped in Southend, Eddie claims to have been born in Southend. "Whyever did you leave?" cries Richie. "I found the railway station," replies Eddie. Later on during an ad-lib storm Rik Mayall drops out of character to say something along the lines of, "Let's hurry up and get back to the script or we'll never get out of fucking Southend!"
- Referenced in the opening of That '70s Show. After the theme tune, someone shouts "Hello Wisconsin!", the state the show takes place in.
- Corner Gas: In "Comedy Night", Lacey gets revenge on a comedian Brent has a grudge against by convincing him that he is in Wullerton, not Dog River. As a result, he makes all of his shout outs to Wullerton, Dog River's archrival, and nearly gets lynched as a result.
- A MAD feature on boy bands (the same one as the Trope Namer for Cardiovascular Love) suggests to producers that boy bands can be made to look less formulaic than they are by allowing them to express a little of their "spontaneous side":
Exactly 43 minutes into your Friday night stage show, one member might yell, "Let me hear you scream, Miami!" But the next night, he should feel totally free to change this to "Let me hear you scream, Orlando!" At the 43-minute mark, of course; let's not go completely nuts. But that sort of freewheeling improvisation is what makes or breaks a live performance.
- The Stealth Parody hip-hop song "I'm In Miami Bitch" has been reedited for various other cities: "I'm in Chicago Bitch," "I'm in LA Bitch" etc. Nothing changes except the city name.
- Edits of the chorus of Jay-Z's "Empire State of Mind" change the city name to another city, with no other changes... which ignores the fact that the entire song is a love letter to New York City. Apparently, the listeners are supposed to believe that Hova thinks those things make our cities awesome, too.
- Starship's "We Built This City" had a version recorded without the San Francisco-themed DJ patter, so that local DJs could insert their own shout outs.
- They Might Be Giants had a tour in which they wrote a song about each venue they visited and then performed the song at the venue. By all accounts, they were good songs, too! Darn musical geniuses.
- The Frank Sinatra song "My Kind Of Town" has a published footnote saying that "Any city name of three syllables can replace Chicago; such as Manhattan, Las Vegas, etc."
- When the Green Day song "Jesus of Suburbia" is performed live, the city it is performed in is substituted for Anaheim in the line "from Anaheim to the Middle East".
- The remix to "Welcome to Atlanta" by Ludacris and Jermaine Dupri featured P. Diddy, Snoop Dogg, and Murphy Lee raving about their hometowns as well (New York, Los Angeles, and St. Louis respectively). This song spawned a small meme among hiphop fans, adding verses about their hometowns if it wasn't one of the above.
- Happens in Drake's song "Fancy" with this line:
Atlanta/NY/LA/TO(Toronto) girls, let me see your hands
Wave 'em at them bitches hating on you with their friends
Girl you got it
Let 'em know that everything big
Nails done, hair done, everything did
- Rock band UFO invariably get a huge cheer in their performance of Lights Out in London by substituting the name of the night's venue for "London" at a set point in the song.
lights out, lights out, Chicago!
- In Tom Lehrer's "Pollution," the fourth verse has local variants for New York City ("The breakfast garbage they throw out in Troy/They drink for lunch in Perth Amboy") and San Francisco ("The breakfast garbage that you throw in the Bay/They drink for lunch in San José").
- Kesha's song "Tik Tok" had a customized version on at least one Nashville radio station that had a rewritten intro verse (that included Nashville and "because I'm from this city!") and included one of the station's DJs' name in the place of the word "DJ" in the chorus. note
- When Santana played at Woodstock 1969, after the opening song "Waiting", Carlos Santana greeted the crowd and had a brief moment of confusion over what state he was in.
Carlos Santana: Thanks very much. It's nice to be here in New York. Are we— we are in New York? Yeah...
- This also tends to happen as a normal course in professional wrestling. WWE and TNA definitely tour. Mick Foley is well known for his Cheap Pops "right here in [name of town]!"
- In The Complete Works of William Shakespeare (abridged), the reason Adam (or "the Adam character") disappears in the interval is often a nod to the city it's being performed in (when it was performed in Inverness, he was looking for the Loch Ness Monster).
- In the Forbidden Broadway song "Ambition" (set to the opening number from Fiddler on the Roof), there's a line that on the cast album that goes, "But here in our little village of Manhattan, there are over 50,000 actors, all trying their best not to end up in Baltimore." When on tour, "Baltimore" usually gets changed to the town they are in.
- The Simpsons:
- Parodied in the episode "The Otto Show" when Spinal Tap has the name of the place they are in taped to the back of their instruments.
- Discussed during the episode "How I Spent My Strummer Vacation":
Mick Jagger: And no matter where you are, you always say 'It's the wildest town in the whole damn world'.
Chief Wiggum: So, when you said it in Springfield last year, you didn't mean it?
Jagger: (pausing) Yeah, sure I did, but only because Springfield really is the wildest town in the whole damn world!
- One of the chalkboard gags read, "I will not say 'Springfield' just to get applause".