Follow TV Tropes


Magically Delicious

Go To
This Absinthe liquor is made by fairies who fill each bottle with the green elixir.

A commercial is Magically Delicious when it tosses reality out the window. The product was not created by a business that wants money and the rights to sell the product were not given to distributors who want money. It's definitely not in a store that requires money in exchange from you or your parents. The product was not the result of study groups or market analysis; chemical, nutritional, and physical testing; or construction.

No, the product is given to you by aliens, or talking animals that want you to eat them, or elves that live in trees, or it's the one MacGuffin needed to save the planet. It doesn't just taste "Crunchtastic"; it gives you superpowers. The insurance company is really a provider of a secret agent chick.

Of course it's a "lie"; it's fiction. But what this masks is that the commercial has successfully avoided any real-life details about the product. You cannot threaten a lawsuit with a straight face that Mountain Dew is lying when it says that it's "extreme." We laugh when the Do Not Attempt warning comes on depicting a car weaving through a deathmaze, but note how little is actually said about its performance other than Weasel Words and statistics. Likewise there is, technically, no way to make someone like something via a commercial; the only thing you can do is get their attention and hope the name sticks in their head so they try it.

See: Cereal Vice Reward, Absolute Comparative. Do not confuse with Supernaturally Delicious and Nutritious which is where monsters like snacking on you. Compare Clarke's Law for Girls' Toys, in which the commercial tries to convince kids that their baby doll runs on magic rather than AA batteries.


  • Skittles had a short-lived marketing campaign about rainbow farming. The commercials feature lush gorgeous imagery with their product coming from rainbows and unicorns and the dedication of adventurers and magic keepers. This series of ads was adapted into a low-budget and highly self-referential video game called Darkened Skye.
  • Just about any cereal geared toward children. (Especially Lucky Charms, because it's, you know...)
    • Lucky Charms gets skewered on a Tiny Toon Adventures spot where Plucky (in Lucky the Leprechaun get-up) shills for Unlucky Worms, "They're magically disgusting".
  • Cookies baked in a hollow tree by the Keebler Elves.
    • One old ad had the Elves rejecting an offer to buy factories for making their cookies!
  • Smarties. Other British Tropers know what we're talking about. (Note: Not the same as American Smarties.)
  • Axe Body Spray (that's Lynx to Brits, Irish, New Zealanders, Australians and South Africans) has taken this and run with it, stating that their product is a literal aphrodisiac that will cause women to sexually assault anyone who puts it on (or anything).
    • Truthfully, they avoid making any such claim, at least in the American Axe commercials. They simply state that they can't be held responsible for the hazards their commercials depict.
      • Recent ads have amped it up to angels falling from the heavens near men who put it on.
      • And then they made ads where both men AND women are affected by their product, showing the world descend into chaos as people drop whatever they're doing (often literally) to make out.
    • This ad spoofs these commercials, featuring a horde of women stampeding over to a guy applying body spray onto him. Just as they draw near, he puts on a ridiculous pair of glasses, and the women lose interest. It's a Specsavers advertisement.
  • Back when John Kennedy was still alive, there was "Hai Karate!" aftershave. These were the days when martial arts were virtually unknown to most Americans, but suave James Bond-type had to karate chop away beautiful women. Better: the product came in a hand shaped bottle.
    • Even more magically, an ad had the wearer be a little bespectacled Woody Allen-looking guy fighting off a manic beautiful girl.
    • Another ad from about the same period, for a cologne called "Bacchus," pretended this cologne was the real secret of the Roman army's victories: they arranged to splash the stuff on the men of enemy towns, who are then mobbed by their own (all very beautiful) womenfolk. "Because when a man is irresistible to women, he has more interesting things to do than fight a war."
  • Gushers, a type of gel-filled sugary fruit snack, will cause your head to morph into a berry or similar fruit if you eat them, according to the ad. The effect doesn't seem to wear off, witness one fruit-headed kid with his head still jammed in his locker in the middle of the night.
    • Earlier commercials had anyone, including an uptight adult librarian, shoot into the air and ride on a gusher of fruit juice upon eating them.
  • An advertising campaign for breakfast cereal Shreddies revolved around the claim that every single square of the cereal is hand-knitted by Nanas.
    • For the Americans in the audience, "Shreddies" are a malted wheat cereal similar to small Shredded Wheat.
  • Quilted Northern toilet paper is hand-quilted by three women, apparently. (And isn't that fun to think about whilst putting their handiwork to its intended use?)
  • Inverted in anti-drug Public Service ads that suggest use of various drugs will cause magically horrific transformations.
  • There's a famous Coca-Cola Christmas commercial aired globally where we're shown the fantastic innards of a Coke vending machine. Apparently, the machine works because inside there is a vast snowy bottling factory run by little people.
  • There have been beer commercials (Miller Lite?), where store clerks or bartenders — not content to merely enter the cooler or open the fridge — enter a magical portal to some frozen mountain where bottles of beer are physically chipped out of the ice.
  • Sprite is so refreshing it can turn you or other solid surfaces into liquid. This comes in handy especially when you do stupid things like a flip-dive into concrete.
  • Inverted in Perrier ads where the sun can melt any material into a thick, sluggish goop except Perrier water bottles. Once the water inside is removed, however, even those suffer the same fate.
  • The old Hostess Pie comic book ads (done in comic-book style) where inevitably, a pie would be the key for a superhero to defeat the villain. Particularly funny because they used actual superheroes such as Spider-man (the villains were mostly made up however.) The ones starring the Joker, however, are interesting as he doesn't actually like them, using them as a distraction instead.
  • In-universe subversion: in Futurama, an ad for the soft drink Slurm boasts, "it's highly addictive!" It sounds like typical ad-copy hyperbole, but it's actually the literal truth.
  • Commercials for Florida's Natural Orange Juice show a guy in a supermarket reaching into a refrigerated case to grab a carton of the product, and we see that his hand goes right through the case and into a hidden orange grove. A grove worker puts a carton into the guy's hand and we see him putting the carton into his shopping cart, none the wiser.