The faster the required legal disclaimers are read, the happier the advertisers will be on average.
No advertiser wants to waste expensive air time on legal disclaimers. But they are required in some situations, either by regulations or to deflect litigation. So, the voice-over guy reads off the copy at speeds that could make your throat sore. In modern times, he's often assisted by a digital audio edit that removes pauses between words. Even more recently, it has become popular to hire someone with a relatively low-volume voice and have him read extremely fast, while what he's saying is being obscured beyond all hell by some form of background music, which is usually rather loud. And the rest of the ad is usually absurdly loud.
Common in ads for prescription drugs, where they talk up a half to 3/4 of the actual ad, ads for new cars (specifically, the dealer financing or lease plans that come with the cars), any campaign featuring a promotional contest, and banks (which — in the US will always end "Member FDIC"). Related to the Unreadable Disclaimer, which is more common on TV because it is effectively faster than the speed of sound.
Rattling Off Legal still crops up in Radio commercials frequently in part because of the medium the commercial enforces it. Mercifully, there are broadcasting guidelines in the US and Europe to make sure the Rattling Off Legal is not too hard to listen to (I.E: going so quick as to be impossible to follow or comprehend).
Sometimes radio commercials will lampshade this by having the person in the commercial say that their lawyers have to say a few things or something similar, usually addressing the lawyer in a derogatory tone. This is usually more annoying than the rattling. Even worse is the sarcastic Dumbass DJ, who is required to read their radio station's contest policy but adds a bunch of unfunny one-liners in to try to mine some humor out of the requirement when it's just faster to read the legal copy straight.
Even radio station identifications have fallen victim to this trope as of late, where stations not actually licensed to the major city in their metropolitan area say the actual city of license like it's a mark of shame that their station is actually licensed to Lake Success, NY (which major New York City station WKTU is licensed to serve) rather than New York itself; Lake Success is rushed through like it's in the middle of nowhere, while NEW YORK! is emphasized much more.
- In the late 1970s and early 1980s, radio and television personality Shadoe Stevens produced and starred in a number of off-beat and often surreal commercials for The Federated Group, a chain of electronics superstores in the western United States, often send-ups of parodies of TV shows, movies or other commercials. At the end of one Super Bowl commercial (where he parodies a fast-talking Infomercial pitchman selling "super bowls"), a disclaimer voice-over informs the audience to "Get into Federated now for a Super Bowl of savings! Operators Are Standing By! Offer not available in Squid Valley! Void where inflatable! Buy bonds!"
- In another one featuring the "'Rabid Frogs Ate Our Warehouse' Bonanza Days" sale (I Warned You it was surreal), the fast-talking voiceover announcer reminds us: "And remember: Fisher products contain no fish by-products!"
- In Joe Somebody, a pharmaceutical ad plays with an increasingly ridiculous series of side effects listed, finishing with death.
- Australian political satire group The Chaser parodied the standard Australian political ad closer "Authorised by the Australian Governent, Canberra" in all their parodies of the same ads. The delivery got faster and more indistinct every time.
I'd talk slower than this but my car is parked in a tow away zone.
- Mystery Science Theater 3000:
Tom: Future may not be available as seen. Personal fates may vary. Future not available in Africa, India, or Central and South America.
- While riffing on "Design for Dreaming":
- Tom also does this in a host segment for Gamera vs. Barugon while pitching "5000 Piece Fighting Men and Monsters Set." He sprinkles the ad with hasty phrases like "Not responsible for nerve-damage."
- Night Court: Trope played with in the episode, "Day in the Life," when a defendant refuses to waive the reading of the charges at 11:59:10 pm, knowing if he is not arraigned by midnight, he will be set free. Dan proceeds to Motor Mouth his way through the description of the two counts in 30 seconds and only three breaths. While not a disclaimer, it is legal boilerplate read extremely fast.
- The Sketch Show: There's a sketch where Lee is selling Ronni various insurance policies before quickly rattling of all the legal stuff he doesn't want his clients to know when she's not paying attention. After he asks her out, he makes an aside in the same manner that he's a serial murderer.
- Good Omens: Doctor Sable (actually the Horseman Famine) runs a chain of restaurants that serve CHOW: food that consists entirely of fillers and has exactly zero actual food and nutritional content. When handing over orders, the waitress has to press a button that rattles off one of these.
Voice: CHOW-brand unfood contains spun, plaited and woven protein molecules designed to be ignored by your digestive enzymes, no-cal sweeteners, oil replacements, fibrous materials, colorings and flavorings. CHOW is an edible substance and must not be confused with food. Eating CHOW can help you to lose weight, hair, and kidney functions. May cause anal leakage. Enjoy your meal!
- That Mitchell and Webb Sound has a biscuit insurance salesman. When he actually manages to make a sale, he quickly rattles off:
Terms and conditions apply — cover may not actually exist — the company reserves the right to double premiums and steal your children at any time — do not bother claiming — it's all a scam
- George Carlin's "Advertising Lullaby" descends into this for about a stanza or two.
- Star Tours: The Adventure Continues: During the fake commercials for the ride that playing in the queue, one of the ads ends with Star Tours rapidly listing off all the interstellar accidents they do not reimburse for. Well, it is run by an evil empire...
Star Tours is not responsible for lost or destroyed luggage, flights disrupted or disturbed by Imperial entanglements, meteor showers, asteroid belts or black holes. Places and tours may vary; hyperspace travel and cam droids not available on all flights. Routes are subject to change without notice. Have a nice flight!
- During Lightning McQueen's Racing Academy, Chick Hicks hacks the show and challenges Lightning to a race, saying if Lightning wins everyone in the audience gets "a huge pile of cash". The hacked screen then immediately starts rolling through all the terms and conditions attached.
Must be appropriate age to claim huge pile of cash. Not responsible for lost or stolen dollars. One huge pile of cash per customer. "Huge pile of cash" is a relative term. Actual cash value to be determined by Chick Hicks at time of redemption where he will receive at least fifty percent of it. Winner is responsible for all taxes, fees, and Chick Hicks mustache buffering. Offer not available in Orlando, FL.note
- Occurs twice in the first Ratchet & Clank game, provided by the Qwarkbots that stand outside Captain Qwark's 'fitness and training facilities'.
"Qwark Enterprises is not responsible for sprains, broken bones, snapped tendons, bruised egos, or accidental death incurred while taking the challenge."
"Consult your doctor before attempting any strenuous exercise. Not responsible for death or dismemberment. Your results may vary."
- In Mass Effect 2, a Parody Commercial for a batarian fast-food ends with a quickly rattled-off disclaimer that it is not meant for consumption by beings based on dextro-amino acids (Yet the advertiser is a turian, one of the said dextro-aminoacidic humanoids. What is he doing advertising a meal that would pass through his stomach like a brick?). Another ad (this one for Tupari sports drink) ends rattling that Commander Shepard's name was used with permission from the Alliance recruitment centre.
- Crash Bandicoot 4: It's About Time:
"Food served at Dingo's Diner may not meet the legal definition of food. Consume at your own risk. Side effects of eating at Dingo's Diner may include fatigue, increased body odor, risk-seeking behavior, thinking too much about your uncle, increased hunger, decreased hunger, alienation from friends and family, skin irritation, ennui, leaky orifices, oozing orifices, glowing orifices, additional orifices, gas, wumpa cheeks, remembering that girl from high school (What's she up to? Do you think she's happy?), and profuse vomiting. No shirt, no shoes, no bats!"
- At the end of a commercial for Dingo's Diner:
"Warning: 'D' is a failing sanitation grade and does not stand for delicious."
- Pops up again in another commercial during the game's ending, after Dingodile claims his diner is health and safety rated "D" for delicious:
- An overly long disclaimer for the game pops up during the credits, ending by saying the events of the game are 100% canonical, "unless you didn't like them, in that case, it was all a dream".
- In the video game adaptation of The LEGO Movie, after providing sound effects for an episode of "Where Are My Pants?" in the mission "Broadcast News":
"'Where Are My Pants?' is a trademark of the Octan Corporation. Every time you say it, we deduct loyalties from your bank account. We are always watching."
- In one of The Nostalgia Critic's commercial reviews, a Burger King Kids Club commercial shows a gorilla sitting down next to some kids. The Critic's voice comes in and reads "Actual odds of getting raped by a gorilla in a Burger King now only 1 in 5".
- In a review of a commercial for the Slim Suit, he treads off "Scientists also recommend these magic beans, mixed with a placebo brought to you by the tooth fairy...when you're in Oz."
- Parodied in a few Homestar Runner shorts:
- An Easter egg in "Meet Marshie" has a guy rambling "Fluffy Puff Marshmallows and Marshmallow Mayonnaise. Each sold separately. Comes with everything you see here. Batteries not included. Kids, don't eat nails." Then he asks "Is that it? Am I done?" and asks if anyone else wants to go get lunch with him.
- The Strong Bad Email "the bet" has an Easter egg with a brief Parody Commercial for Butter-Dah with a disclaimer read so fast it comes out as gibberish: "Butter-Dah is noh hush a bush push leopold."
- The Simpsons:
- In "A Star is Torn", a commercial for Krusty's Lil' Starmaker pageant based on American Idol has a voice saying that it's not based on the show and that they've never heard of it.
- In "Krusty Gets Kancelled", Krusty tries to keep children watching his show by offering them forty-dollar checks. A voice then says the checks won't be honored.
- Gravity Falls: The end of Li'l Gideon's ad includes a series of disclaimers, and then the Motor Mouth reader adds, "Carla, I've always loved you but I've never had the guts to say it."
- In The Amazing World of Gumball episode "The Puppets", Gumball and Darwin find a parody of flying toys from the 80s to 90s that carves a path of destruction when played with. After it flies out the window, Gumball recites the toy's disclaimer: