At least I think it takes place there. Does it still count if it's an NYC from another dimension?
The very odd practice of airing the same commercial twice, or two commercials advertising the same product, in the same commercial break.
There are four common variations of this:
- Commercial A airs twice in a row.
- Commercial A airs, followed by Commercial B, after which Commercial A airs again.
- Commercial A1 airs, with Commercial A2 popping up sometime in the same break. While both ads are different, what they advertise is exactly the same. Sometimes two or more ads are actually part of the same ad spot, and thus will always run consecutively. Often occurs if there is a continuity in the two spots.
- Commercial A airs as the last commercial of the break. Then, before the actual action begins for the show, the sponsors are listed in reverse order, meaning Commercial A's company goes first. Seen often in sports.
There are many possible reasons for this trope. In the case of traditional advertising, the repetition is probably to make it stick in your mind. (Even if it's annoying, it still makes you think about them more.) Alternately, the station has a quota of how many times a particular commercial has to be shown in a given month and they are forced to continually play it near the end of the month in order to make that quota. In the case of an online video, it's more likely that the site only has a single advertiser at the moment.
This also happens on sites that have commercial breaks in their videos. Because the site can only contract so many companies that want to advertise on these breaks, it means that they play the same few commercials over and over and over.
If a catchphrase or other verbiage is constantly repeated within the ad, that's Broken Record.
Examples with their own page:<!—index—>
- Woe to those watching television during any election season, for they will have this trope forced upon them ten thousandfold, as the FCC requires all broadcast stations they've issued licenses for to air political ads, even attack ads. Every station break with room for local spots is usually bought up during this time by candidates, special interest groups and political PACs, who produce one or two ads and then blanket the airwaves with them on every channel.
- TBS, when it was originally a superstation beaming around the country from Atlanta, relied on a ton of repeating ads, mostly for Ginsu knives, Slim Whitman records, and other crap. (The legend goes that the proceeds from the sales of Slim Whitman records were what Ted Turner used to make payroll during the earliest days of CNN! Another tale was that the sales department had a storage closet full of Ginsu knives and the other stuff they hawked during ad breaks; some employees proceeded to fill a crate full of this and other Southern stuff, and ship it off to some British engineers who'd helped them install an audio console; the FedEx customs people were bemused, and the British guys absolutely loved it, especially the Moon Pies they'd tossed in there.)
- Sapporo Ichiban. Oh, Sapporo Ichiban. Because the ad is 15 seconds long it used to be run twice in a row every single freaking time. If there's a Canadian over 30 who doesn't have that commercial permanently etched in their mind, congratulations. Even worse, in some markets the double commercial ran four or five times an hour because the company had bought so much airtime.
- During showings of Groundhog Day on TV, it is common to show the same commercial six times in a row for every ad break, or have every ad break consist of the same six commercials. (If you haven't seen the movie, just read up on the trope named after the film to understand.) The AMC repeat marathon in 2023 also played the same bumper for the film three times in a row.
- In Swordfish, when one of the characters is stopped after cutting through customs, his lawyer claims that he "didn't want to miss Survivor." During one TV screening, the next ad break after this scene started with an ad for Survivor, even going so far as to show the film winding back to the line in the film. The result was this with only one ad.
- This also happens when the station messes up airing a commercial, due to their need to air the whole commercial to satisfy their advertisers. If the station accidentally starts Commercial B too soon, cutting Commercial A short, you can rest assured Commercial B will be followed by Commercial A again.
- GEICO Insurance will frequently air two different short ads back-to-back. Since Geico ads tend to be both short (the two together filled one "normal" ad slot) and clever (at least the first few times you see them), the end result isn't all that annoying.
- Allstate Insurance does this too. Two short "This isn't the time to wish you had accident forgiveness" ads are shown together.
- Many theatres, at least in North America and Japan, have about a half-dozen ads that cycle through in a loop until the movie starts.
- During the popularity of the Crazy Frog ring tone in the United Kingdom (where this trope is generally not as noticeable) an advertisement for the sound featured on almost every ad-break on some satellite channel, often re-occurring. This prompted large numbers of complaints to the industry regulator who responded saying that essentially they were in no position to stop a paid for advertisement simply on the grounds of repetition. (Later it was ruled, because of the nature of the subscription service the Crazy Frog was advertising, that it couldn't be shown before the watershed.)
- McDonald's has used the third variation of this trope, using three commercials (featuring Line Rider, a black kid in a white shirt having fruit blasted at him, and a girl inexplicably acting like a chicken). Another version they did was the "dad forgot the fries" commercial. In the first spot, you see a father buy food for his family and eat fries all the way home, so when he comes home, there are no fries left to give to his family. The kids cheer when he comes home, but become disappointed when there are no fries, so he goes out to buy more. End commercial. The second one starts the same, but this time when he comes home, it's to an empty house and his wife asks him "You did it again, didn't you?"
- Faithful viewers of Mystery Science Theater 3000 on the Sci Fi Channel suffered through a relentless deluge of Kahlua Mudslides.
- There were also the large amount of Mentos mint ads during its Comedy Central days.
- Comedy Central seems to delight itself with this practice nowadays, often taking one random commercial every break and airing it twice.
- Shortly after The Last Airbender came out, Nickelodeon's advertising blocks became flooded with advertisements for said movie and its tie-in merchandise - perhaps resulting in Hype Aversion for many viewers. (Considering the movie's general reception, however, this could be a good thing.)
- The Twix commercial in Poland, which used a theme of "doubleness": "When you've got a break - take Twix! Double candybar - double break!" This ad was aired twice each time, one after another.
- Generally, approaching and during Safe Harbor on Comedy Central and other cable channels, you will find that ads for male enhancement pills, phone sex services, condoms, and, most hilariously, mattresses and sleeping pills, will triple in frequency, sometimes playing the same ad twice a break.
- The sneakiest use ever of the A1/A2 variant was shortly after the rulings that led to Side Effects Include.... Quite a few companies put out two different, yet very similar ads; the "reminder" ad would mention the name of the product, but not what it did; while the "help seeking" ad would mention what the product did, but not its name. This allowed them to circumvent being required to list side-effects. The practice died quickly.
- Anyone who has subscribed to MLB.tv (Major League Baseball's online streaming service) knows how horrifically the company abuses ALL FOUR of these themes. In fact, in the course of a single baseball game, lasting around 2 hours and 40 minutes, there are somewhere around FORTY commercials (of two varieties) for the same service that you were already using to view the game! Add in the fact that there are only about three distinct commercials to go around, and you get the idea.
- Other MLB viewers will get much of the same. Those using DirecTV's Extra Innings package to view their out-of-market baseball games will often find their entire commercial break populated by DirecTV commercials. Most noticeable when, on at least one occasion, four consecutive commercials of the "smear the competition" variety aired, all stating reasons why DirecTV is better than rival Dish Network (the anti-Dish commercials rarely air just one at a time, but blocks of two anti-Dish commercials combined with other DirecTV commercials are more common).
- Hulu does this a lot. On the plus side, there's only one commercial. On the other, it's always the same one.
- Let's just say that every online streaming service does this and leave it at that.
- Bob's Discount Furniture, a New England business with a tendency towards obnoxious advertising, pulls this a lot. They use multiple variants, too. Probably the worst is a variant that technically falls under the A1/A2 variant, but the only difference between the two commercials is the color of the couch. Seriously. They start the commercial break with an ad featuring a dark brown couch/sofa/whatever set, then the last commercial of the same break will be exactly the same, only now the couch, sofa and everything else are beige. The real question is, why the hell did they make the exact same commercial twice?
- Screwed with with a certain collection of "Go to this site" ripoff commercials (here is an example), where the content is essentially the same, but the address is different each time, because the two numbers that begin the address were randomly generated. They're using different numbers for different demographics/channels/times of day/etc. so they can figure out where their victims are coming from, then concentrate their scam ads more there. There's a page that explains it here, as well as another one which explains the scam itself (it's a pyramid scheme) here.
- This is a specific problem with the NHL, as hockey's viewership ratings in the US are low and scare away sponsors. Ask any hockey fan about the Dodge Caliber and that goddamned fairy. There were two articles from professional sportswriters complaining about the overuse of that one commercial. Especially evident in the 2010 Stanley Cup Finals, where every single commercial break of every single game contained the same commercials from a set of maybe ten.
- The commercial for TV Land's "High School Reunion" plays during the credits of every show, at least once per commercial break, even if it already played during the credits, and with the extended preview at least three breaks per 2 shows.
- For those living in Florida, there's Appliance Direct and its counterpart, Scratch & Dent World. Both are owned by the same couple who started a chain of appliance stores. Scratch & Dent World is essentially the same, but they exclusively sell appliances that were scratched or dented while being sent to the stores, but otherwise work fine and would have otherwise not been sold. They actually have good deals, but their commercials are extremely annoying. They feature the woman screaming and banging on appliances to enunciate her points, with her husband, who speaks with a very thick Korean accent, backing her up. The commercials are very common on Florida radio stations, especially FM 105.1, which has a sponsorship deal with them. One commercial advertised the opening of a new store, and the commercial was nothing but her repeating the location of the store over and over and over for the whole 30-second commercial. People have lodged complaints with the radio stations and often switch to other stations to avoid listening to the commercials, but they've fallen on deaf ears. Well, deaf to anything but cash.
- Another example of this is Shults Ford, a Ford dealer located in Pittsburgh, Pennsylvania, who has a radio ad consisting of a guy saying the name of the store, which speeds up. After this, he says "YEEHAW!" in the worst voice imaginable.
- For at least three months before Cloverfield came out, movie theaters were averaging two previews for it per movie. Before the trailers there was a Kodak ad made up entirely of clips from Cloverfield, and then there'd be the actual movie ad during trailers.
- There's a fifth variation-commercials which are, shot for shot, identical, except for the race of the people in the commercial. Two examples are one where you can get your Marines in white or black, or a commercial for some doll or other where you get not only black and white doll/mother/child, but an incredibly light-skinned Hispanic trio as well.
- An odd example of this version of the trope was a Cabbage Patch Kids ad for the Fun Bubble Baby line-up, which had two versions of the commercial: one with a female singer sung at a lower octave and one with a male singer sung at a higher octave that also advertises VHS tapes of Cabbage Patch Kids.
- The Health Hotline ads use the fifth variation, with both being seen frequently on digital subchannels like COZI TV and Buzzr. Sometimes, it aired on major cable networks too, like TNT did during a Star Wars marathon. Sometimes, both variants of the ad would play on two different ad breaks, like it did on one COZI airing of the VeggieTales episode "Lyle, The Kindly Viking".
- Quite common with syndicated shows like Jeopardy!, where the commercials are entirely controlled by the local TV station. One local station in Georgia has run the same ad for a local state college twice during the same break, and the same ad for a doctor's office three times during another. (It used to be car dealership ads, before car sales tanked...)
- In the 90's, this was common on syndicated children's shows. For instance, on Garfield and Friends in 1994, the same ads for for Hidden Treasures, Dunkaroos, Berry Berry Kix and Sour Berry Blast Gushers appeared every episode, with the latter two ads often playing back-to-back.
- Channel Ten, an Australian TV network, do this to their own goddamn shows. Everything from Merlin to Rove to new episodes of The Simpsons will have an ad appearing at least three times a break in the build up to the show. Lampshaded in comedian Dave Hughes' Twitter, where he joked/complained that he was already sick of his own new show, which hadn't even started up yet at the time he posted.
- Pizza commercials are often shown twice in a row. Includes Papa Murphy's, Dominos, and possibly others.
- The Finnish movie festival Love And Anarchy shows their own ad at the start of every screening. While it's usually witty, many regulars buy their tickets in sets of nine and see two to four movies every evening, so the ad gets old fast.
- Anyone living in San Diego during the 2000's and 2010's will remember constantly seeing the ads for "The GIANT Used Car Tent Sale! At Qualcomm Stadium!"
- The Xbox Live Arcade game based off 1 vs. 100 only had a handful of sponsors and a few instructional videos by host Chris Cashman to fill ad breaks. They quickly get unbearable, and to make it worse, the sound for them still plays if you have the Xbox music streaming.
- An online senior dating service has at least six different, very short commercials, and CNN once chose to air them ALL IN THE SAME COMMERCIAL BLOCK, back to back.
- A small-time international music awards show in 2009 (so small-time in fact it looked like it was filmed in a hotel theater) was apparently only sponsored by Guitar Hero IV.
- On the weekend it came out in theatres, commercials for Hot Tub Time Machine could be seen nine times in just over an hour.
- Parodied on Family Guy when Al Harrington's Wacky Waving Inflatable Arm Flailing Tube Man Warehouse and Emporium has a sale on Crudely Painted Not So Funny Plywood Cutout Folk Art. Like, over and over.
- French TV had an extremely annoying variation on this trope in 1998. It was one single 20 seconds spot for Mercurochrome band-aids, which started by the slogan (which was "Mercurochrome, le pansement des héros" - "Mercurochrome, heroes' band-aids"), then a 10 second scene, then the slogan 3 more times. This might have been a editing goof that ended up becoming a Throw It In moment for the advertising agency. In 20 seconds you could hear the brand name 4 times. Another version of the same ad had the 4 slogans at the end. Available here and here.
- And the ad was remade in 2012 with the old footage.
- TBS promoted Frank Caliendo's sketch comedy show Frank TV to such excess during the 2007 and 2008 Major League Baseball playoffs that one of the later ads referred to itself as part of a three-hour Frank TV promo, sometimes interrupted by baseball.
- Combined with Commercial Switcheroo in this Pedigree Dentastix commercial. The first commercial is for a ridiculous product called "Doggie Dentures", and the first thing the second one (which, by the way, has the same "setting" as the previous one) shows is a dog with a Dentastix treat in its mouth staring at the camera, while the announcer says, "You're...kidding, right?" as if in response to the previous commercial.
- ESPN partners with certain college football conferences (particularly the SEC) to show some second or third-rate conference games on limited distribution networks; a viewer has to subscribe to the obscure channel the game is broadcast on or order it through Pay Per View. Unsurprisingly, these games have few sponsors, and throughout the three hours of Florida vs. Crappy Sun Belt Team Destined To Lose By 60 Points viewers will see the same commercials several times.
- FOX's playoff baseball coverage became famous for this around the middle of the 2000s. The network would relentlessly flog its upcoming shows with commercials that usually centered around dramatic line readings. The short-lived shows "Girls Club" and "Skin" have earned running joke status with baseball fans ("His father is the district attorney!"). House was also promoted in this way ("You're risking a patient's life!").
- Discovery Channel, Animal Planet and Investigation Discovery all do this on a regular basis. If one of their shows has a new episode coming up, expect to see it advertised at least once per commercial break.
- The UK's railway governing body Network Rail uses such a tactic in its current level crossing awareness campaign. A motorist pulls up at a level crossing, a couple of adverts show, a train passes, more adverts, then the motorist begins to move his car around the lowered barriers and slams the brakes on as he nearly collides with another train on the second line.
- For a while, whenever cable channel FX would air short, repetitive commercials for whatever original "gritty" drama it was trying to push for the upcoming season. Sing it with me: "This time you've gone too far. This time you've gone too far..."
- [adult swim] LOVES their Scion advertisements. You tend to see 3-4 within an hour.
- They also kept airing a random promo with a deer during anime programming in the mid 2000's.
- [adult swim] loved playing Education Connection ads.
- The infamous "The Dawn is Your Enemy" ident was almost always followed by a SunSetter ad (whether this was a in-joke on Williams Street's part or not has yet to be confirmed).
- INSANE amounts of AOL shilling in early days (Adult Swim appeared the same year AOL and Time Warner had finished their merger). And AOL commercials were really long to boot, taking the time they need to highlight all new features of AOL 7.0. Downplayed as time went by and dial-up went out of flavor, prompting AOL to become third-party transit service, and while still retaining some commercials, they were nowhere near as long, and were sometimes sandwiched between ad spots of competition trashing AOL. (whether or not Williams Street let the competitors' AOL-bashing ads air on purpose or not has not been stated).
- If you live in Wisconsin, local ad blocks tend to follow a set pattern of "HOM Furniture/Local Advert/HOM Sleep Express".
- My Little Pony: Friendship Is Magic:
- During most season 1 episodes' premieres and during early reruns of the show, the same promo for Pound Puppies would air during the Credits Pushback, leading to one line in the promo, "Secret, but fun!", becoming a meme.
- During the premiere of "The Best Night Ever", the ad for the Gyrobowl kept playing during every break.
- The Season 3 premiere was flooded with commercials for Gak. At one point four GAK commercials aired in a row, and it didn't take long for the show's fandom to turn it into a meme. Later on, Gak ads aired twice in a row during the next episode, and ads for a similar product called Floam also aired twice in a row. The episode after that had four Gak commercials air in a row (again), then twice followed by two Floam commercials. This caused a small "Gak vs. Floam" war among the fandom.
- During the first airing of "Pinkie Pride" (the episode with "Weird Al" Yankovic's character Cheese Sandwich), commercials for Chuck E. Cheese aired during every break. Fans were quick to note the parallels.
- During the premiere of the series finale, most of the ads were shown more than once. The most notable offenders were this commercial for Ibotta and promos for Treehouse Masters, the series finale, and Worst Cooks in America, which were shown during every break.
- Any person who's watched CBS on Saturday mornings since the fall of 2007 might have seen for Gerber Life every break, and can recite it from seeing it too many times. This applies not only to CBS—EVERY Saturday morning block at the time, as well as several cable channels (mostly child-oriented ones), ran this commercial a lot.
- Around November 2012, there would be two ads for Nenuco products in the same break: one for the doll line in general, and one for a school playset. Around September of that same year, an ad for a Cinderella dress and vanity set played a lot, along with the CuddleUppets ad.
- And before the Cookie Jar TV block got cancelled, the Seat Pets ad would play once every half-hour.
- Back when they had Kewlopolis, Play-Along Toys note advertised their products a lot.
- During the first 5 weeks of CBS Dream Team, they played Oxi-Clean ads EVERY SINGLE BREAK! Every week after that, they played ASPCA and UNICEF ads on every show, which still continues today.
- If you watched The CW4Kids in 2010, you could not watch one ad break without seeing many ads for Sketchers shoes, or one ad repeated twice. A common example of this was when TheCW4Kids aired the network premiere of TMNT: Turtles Forever. An ad for "Twinkle Toes" shoes played, followed by a "Sketch-Air" ad, and then 2 more "Twinkle Toes" ads!
- It got even more repetitive when TheCW4Kids showed off new shows and seasons in their "Friday Fall Preview", hosted by Sonic the Hedgehog. Every ad break was either a "Sketch-Air" ad or a "Twinkle Toes", with the only exception being TheCW4Kids' own ads.
- TV Asahi examples:
- Whenever a new Pretty Cure series begins, Yamaha music schools and Top Confectionery will air two ads in a row on some episodes.
- Towards the end of the series, they will constantly play the ad for whatever that series' most recent power-up item is. For the record, toymaker Bandai is a major sponsor of the series.
- TV Asahi, in between each show during the Nichi Asa Kids Time Block, ads for Kracie candy will play, the most common one being Nerunerunerune. Smile Pretty Cure! even made a reference to one of these ads in their episodes!
- February 2015 and March 2015 brought us tons of Doraemon: Nobita and The Space Heroes tie-in ads in between shows and sometimes during shows. Tribe Cool Crew played tons of Doraemon ads during its ad breaks. Most of the ads had adults recalling memories of the show from when they were kids.
- Speaking of Tribe Cool Crew, this ad for a instant milk powder called Senobikku played during every single episode. Sometimes, the ad would play in between Tribe Cool Crew and the next show, Ressha Sentai ToQger.
- In February and March of 2017, you couldn't watch any TV program on TV Tokyo or TV Asahi without seeing at least one ad for Moana.
- Beginning with episode 30, you couldn't watch an episode of HuGtto! Pretty Cure without seeing a Furutan ad air during the program, as Furuta sponsored the program. Sometimes, like on episode 36, the ad aired before the program as well, causing the ad to appear twice in the span of a half-hour.
- During the premiere of Star★Twinkle Pretty Cure, an ad for UQ Mobile that was set in a movie theater and had people dressed as blue monsters played twice in the break before the show began. During the actual show itself, an ad for Pretty Cure pajamas played during two of the three ad breaks.
- During the second episode, an ad for Bennesse's Challenge Ichinensei program with a song by King and Prince played twice during the break before the show began.
- This happened twice during the first episode of Healin' Good♡Pretty Cure. During the break before the show, an ad for a model of the VF-1 Valkyrie from Super Dimension Fortress Macross played twice, sandwiched by two other commercials. During the actual show, the ad for the talking Latte toy played twice, with the first commercial break playing the short version and the last ad break showing the long version.
- On Mashin Sentai Kiramager, an ad for Nichifuri brand furikake will always be shown twice, the only difference being the product advertised at the end.
- On the final episode of Tropical-Rouge! Pretty Cure, an ad for Chu-ru dog snacks aired twice in the ad break before the show.
- Whenever a new Pretty Cure series begins, Yamaha music schools and Top Confectionery will air two ads in a row on some episodes.
- Philippine TV broadcaster ABS-CBN is a BIG offender of this whenever they air a 10-second ad, in which they play the same ad of it thrice just to fill the 30-second slot. The fourth ad after that? A different, regular 30-second one from another brand not related to the 3x one. You'd be wishing they could have just aired it 4 times just to be fair.
- The rival station, GMA, however, is a bit more forgiving—they do the second variation, except it's "Commercial A, then Commercial B, then Commercial A again, then commercial C, and finally Commercial A one last time", "Commercial A" being the 10-second one.
- If you watched the livestream of Million Second Quiz, you would see one out of three ads for Subway (which would start the livestream anytime you opened it) and promos for NBC shows. Some of these ads repeated over and over, and it got annoying every time you restarted the livestream and had to hear "Four, four, it's the four dollar lunch!" or "Five dollar, five dollar footlong, any any any..."
- NBC Kids loved playing the ad for Glow Crazy during every show during its first few weeks.
- In the NYC area, a Blinds 2 Go ad would play every single time as the last ad before Qubo began. This practice stopped around the time VeggieTales was dropped from the block.
- As of December 2014, sister channel MSNBC likes playing ads for Movado Watches every day at least once an hour during Morning Joe.
- In-universe example in Shock Treatment: we first see the Farley Flavors Fast Food commercial when a show on DTV takes a break, and if you listen closely, we can hear the commercial play again when Janet is at Brad's parents' house.
- Fox Family examples:
- For the whole Captain's Treasure House block, Discovery Zone ads would play during each show. Justified, as the Captain's Treasure House Block, as well as the Fox Kids block, had a tie-in there at the time. Another repeat offender on various shows were the ads for the Hasbro games Fishin' Around and Lucky Ducks. The latter ad also played on Nick Jr. quite often.
- Johnson's Kids Shampoo kept running the same ad a lot during 1999 on Fox Family. That same year, the Furby Babies commercial kept airing on the preschool block.
- There's yet another variant of this where the A1 and A2 ads play one after another. The Japanese McDonald's Happy Set commercials advertising separate boy and girl toys are always shown this way.
- This commercial for Sears Central Air Conditioning from the mid 1990's which would even air on kids channels in the middle of winter, sometimes three times in the same ad break! "What's the paper say about tomorrow? 'Nother scorcher! Cool!"
- Invoked by Reese's, with an advertisement mentioning déjà vu to represent the two cups in each package. The commercial is then played again.
- In the summer of 2014, many kids' channels loved playing this commercial for Monster High dolls, leading it to be aired a total of 1,114 times in a single month, when other toy ads take months to reach that number of plays.
- In 1997, you couldn't watch USA Network's children's block without hearing "I'm a rat, I'm a rat, I'm a clever, clever rat..." every ad break. And it played so much on syndicated kids networks that one channel actually got in trouble for airing it during Bananas in Pyjamas itself. "Cheese and whiskers!", indeed...
- If you watched The Rocky Horror Picture Show on LOGO TV on Halloween, chances are you may have seen an ad from the World Wildlife Fund about tigers repeat many times during the duration of the film, along with ads for BarkBox and an app called Cookie Jam.
- There was an advertisement on the Finnish radio station Iskelmä that ran during most commercial breaks, usually multiple times at that. The ad was for FinnHooks, wooden hook-thingies that are used to relieve pain in hard-to-reach areas or something.
- PBS Kids LOVES doing this for their upcoming events, such as Odd Squad Saves the World. The promos usually start 1-2 weeks early, then keep airing after the episode ends (but before the "viewers like you" and the credits) on almost EVERY. SINGLE. SHOW.
- If you watched PBS Kids from 2007-2009, chances are that you would have seen this ad for the Ready to Learn service play during every other break in between shows.
- From the early 2000's until at least 2016, a promo about a superhero called Action Pig that also featured the titular character of Arthur kept showing up before airings of that particular show.
- On local subchannel Kids' Thirteen, it was common to see this ad for Caillou or this promo for Sesame Street after every show, since all the network did between programs was show promos for other shows.
- By far, the worst offender of this was the promo for Molly of Denali that used the show's theme song, which played during every commercial break on PBS Kids starting two months before it premiered. This treatment also happened to the promos for Donkey Hodie (to the point where said promos played on the show itself), Alma's Way and Rosie's Rules.
- During the PTV Park era, it was common to see "Check It Out" and "Another Pointer From Paula Poundstone", as well as the ITVS spots. The three ones that aired the most frequently were with the one with a song about keeping water clean, the one with singing frogs in it, and How The Earth Got Its Sun, to the point where this trio of ads got played as late as 2009 on some affiliates.
- Around 2001, it was very common to see the Between the Lions "Between the Shows" promos on PBS' national feed. They usually came on after every other show, and sometimes played on two shows in a row.
- They also ran a lot of ads for Super Why!. It was a little tough to escape, and it also played on other channels including Cartoon Network.
- In 2015, during the network's All-Star Curling Skins Game, Canadian sports channel TSN aired annoying ads for the Kidizoom smartwatch (manufactured by VTech, one of the event's sponsors) nearly every break, sometimes multiple times in a single break. Now, the bigger problem is that this ad, which seems to have been intended for constant airplay on a children's channel, was being broadcast during a mainstream sporting event. The closest comparison would be ESPN repeatedly airing a toy ad during a college football game.
- A commercial for one of the Spy Kids movies (either the third or fourth one) would air twice in a row every single time, at least on some Canadian TV channels. The fact that it started with a montage of kids screaming "Spy Kids! Spy Kids!" didn't help.
- On many websites streaming anime and Animesque shows such as Magic Adventures of Mumfie, this ad for Mister Sparky, an electrician service with a jingle at the end, would be played as the only ad before the videos. Some episodes would play the ad TWICE IN A ROW. Those who live near a Mister Sparky service can also see it before some YouTube videos!
- During one episode of the Steve Harvey Family Feud on GSN in February 2015, an ad for Activia yogurt was shown twice in a row.
- On another episode, an ad for Inside Out that said it was the number one family film in America played every break.
- Before either of these, they liked playing ads for King Games, who created Candy Crush Saga, every break. The same thing happened on CBS' Dream Team block during winter of 2014, where sometimes, the ads would not only play every break, but they would sometimes have two different King Games ads during each break, or two played in a row.
- As of November 2015, you can almost always expect Stanley Steemer ads during Deal or No Deal.
- A big example of this in the New York/Tri-State area is the Kars4Kids ad, with what possibly is the most annoying jingle of all time. On any given station, it would either play once every break or once every other break. The ads are infamous enough to have become a meme referenced by other shows (such as a Will & Grace episode featuring an expy known as "Trucks4Tykes", and an episode of The Good Place where it is portrayed as being the "anthem" of the Bad Place). It was played on 770 WABC so much that even Don Imus got mad about it on a hot mic during a commercial break.
- From the late 80's up until early 90's, ads for the 1-900-909-4300 Santa Claus hotline would frequently show up during airings of Saturday morning and weekday cartoons around the holidays on independent stations, airing at least once every other break or sometimes even twice.
- "HeadOn! Apply directly to the forehead!" This commercial would be played often on daytime TV and cable programming. Similar to the Sapparo Ichiban example the ads were 15 seconds long and were often played twice in a row. This ad annoyed people so much, that the company who made the product created a series of commercials where people would interrupt the ad and state that they hated the commercial, but they liked the product.
- This ad was spoofed in Seltzer and Friedberg's Disaster Movie: "HeadOn, motherfucker! Apply directly to your motherfucking forehead!"
- Radio station WPLJ would play the ad for the Liberty Science Center's Sesame Street Presents: The Body exhibit at least once an hour.
- In the summer of 2018, they gave the same treatment to the radio ad for the SpongeBob musical.
- On many TV talk shows and early morning programs in the early 2000's, the ad for Jenny Craig would play at least once a break.
- On a Regal Cinemas First Look pre-show, an ad for Jurassic World toys played twice during the same preshow.
- On DIY Network, an ad for Teen Titans Go! where kids got excited over "The Pee Pee Dance" played every half-hour during the summer of 2015.
- Back when 4KidsTV premiered Bratz and Magical DoReMi, the commercial for Bratz Babyz Mermaidz would play multiple times during the girls programming on the block. It got to the point where it actually aired during an episode of Bratz itself, but unlike the Bananas in Pyjamas example, the FCC didn't catch this violation of their rules for children's programming.
- For over a decade YTV and Teletoon seemed to use every opportunity possible to squeeze the newest Mini Pop Kids (similar to Kidz Bop) commercial into literally every commercial break. It got so bad that the ad for the Christmas album was airing well into January(!) of the next year.
- Macy's Thanksgiving Day Parade
- The fourth variation happened sometime in the last segment of the parade from the early 80's until the late 90's. Until 1994 it was delivered immediately before the credits.
- Advertisers that have done this over the years include Cotton Incorporated, Amana microwaves, McDonald's (who notably had multiple advertisements that they showed during the 3-hour show back in the mid-to-late 80's, and never seemed to run the same ad twice), Oshkosh B'gosh, Fisher-Price, AT&T, and General Electric (not a surprise there, since they owned NBC for many many years).
- In 1980, the most repeated ad shown during the parade was for a now-defunct toy store called Child World. This video complies all of the store's ads shown during the parade.
- Curiously averted in the 2016 edition, where no ad seemed to play more than twice. However, there was an alarming abundance of ads for prescription pills such as Abilify. Keep in mind that the parade is largely aimed at children.
- This Japanese commercial for the Morning Rescue energy drink showed up frequently during Puella Magi Madoka Magica, helping it become a meme. It was kept in on a number of fansubs because it was so awesome (and helped distract viewers from the dark nature of the program), and J-List even started selling Morning Rescue online as a result.
- When the 1994 MTV Video Music Awards were shown in Tulsa, Oklahoma, one of two ads for the "Mark-It" T-shirt store would almost always play during the local ad slot. Ads for a local radio station (Mix 96.5) or a pizza place (Pizzetti's) were also frequent players in the local slot. As for non-local commercials, Taco Bell frequently showed an ad where they had a tie-in with Blockbuster.
- Back when they had The Next Star, YTV would run ads for it like clockwork, whether they be for auditions, the premiere, the finale, the promo that the contestants did during one episode, etc. It got annoying pretty fast for those who weren't interested in the show.
- Beginning in mid-November 2015 on local New York City-area TV stations (mostly on broadcast, but some cable stations like Cartoon Network also played the ad), you couldn't watch a single program without the ad for the Hess Truck playing in the local slot on every other break. It was also like this, to far lesser extent, in other states. Especially ironic because that was the first time the Hess Truck was being sold since the Hess gas stations where they were sold since 1964 went bust, and (not wanting to let the tradition die) they went to selling it exclusively online.
- In December of 2015, the ad for Elf: The Musical was treated the same way - even after its run ended. It also played on cable networks like TBS and FX.
- The same thing happened to the ads for Stanley Steemer and Celino and Barnes in the spring of 2016, where regardless of the channel you watch, the ad would always show up during the time that Cablevision devotes to local ads (or occasionally in the middle of the break).
- In September 2015, ads for "daily fantasy sports" (a shortened version of often cash-based fantasy sports leagues, which some critics argue are essentially sports betting but framed as being similar to traditional fantasy sports games so it would still be a game of skill) websites, especially DraftKings and FanDuel, began to appear ad nauseum during pretty much every American sports telecast, especially football games.
- The nonstop DFS ads died down as scrutiny began to increase over the games' legality. But the same companies (as well as many others) kicked back into gear in the late-2010s when the U.S. Supreme Court struck down a law that effectively prohibited states (besides Nevada) from legalizing sports betting. Some users also reported seeing the ads on social media or some YouTube videos.
- In the 80's, Dr. Pepper ads were extremely common during broadcasts of Dick Clark's New Year's Rockin' Eve.
- Beginning in January of 2016, you couldn't watch any American kids' channel that shows commercials without seeing this ad for Yo Kai Watch at least once per break. It got to the point where on some airings of Baby Looney Tunes and ALVINNN!!! and the Chipmunks, the ad would play TWICE in a row.
- At one point, CBC seemingly wanted its late-night viewers to buy an Acorn Stairlift.
- Similar stairlift ads also keep showing up on The Price Is Right.
- From 2012 to 2015, Cablevision would overwrite ads in the middle of every commercial break for ABC Family's 25 Days of Christmas with an ad for Nassau Hobby Center, a store specializing in model trains. Sometimes, the ad would play twice.
- During the summer in the Tri-State area you can expect to see ads for local theme parks like Splish Splash and Adventureland overwritten by Cablevision during the middle of ad breaks. On the premiere of the "Here Come The Classic Yo-Kai!" episode of Yo Kai Watch, the former ad played three times, with one of those instances being two airings of the ads sandwiched between an Neutrogena commercial.
- All of the kids' channels that play ads commonly showed the ad for the Magic Tracks toy during ad breaks in the summer of 2016. Some channels not aimed at kids showed the ad as well, including Buzzr, TNT, Hallmark Channel, FOX News, FXX, and Peachtree TV.
- This commercial for the Mount Airy Lodge resort played on every single broadcast television program broadcast on New York Tri-State area TV channels back in the 90's. It ran for a decade, and many people who grew up around that time in that part of the United States still have that jingle etched into their brains because of its overexposure. It seemed to get the most airtime during Who's the Boss?, causing many people who grew up during that era to associate the ad with that show.
- This ad for a children's day camp played all the time on kids' programming during the same era. On one airing of The Adventures of Teddy Ruxpin, the ad played at the end of each ad break.
- During the summer of 2016 on radio station WPLJ, the ad for Playland Park (an amusment park formerly known as Rye Playland) was played every break.
- The commercial for Empire Today has been this for the past decade or so for anyone living in the eastern part of the United States. Anyone who lives there who doesn't have the jingle that plays at the end of the ad in their head is quite a lucky person. In Chicago, the ad plays every half-hour on channels in the area, since that's where the company originated. Some cable providers, such as Comcast and Cablevision, will often overwrite ads during the local spot during the morning or late night hours with this ad, sometimes playing it twice in a row. Like the Shirley Temple example below, the ad spurred a Fountain of Memes around 2019 due to how frequently it was shown in the late 2000's.
- Universal Kids loves showing Empire Today ads. Unlike the cases on the network subpages where the love of the ads was due to the mandated local insertion slot (with the ads airing at the end or beginning of a break), the network constantly airs these ads during every other commercial break at various points. Sometimes, like during an airing of Caillou's Holiday Movie in 2017, the same Empire Today ad will play twice.
- As mentioned in the page quote, BMW's "The New Five" commercial was shown a lot during the 1996 Olympic Games in Atlanta.
- Coca-Cola made a big deal over the 1996 Olympics, since Atlanta was Coke's headquarters. They blanketed the airwaves with a record number of spots, some of which referenced events that had just happened.
- In early December 2016, Pizza Hut had a habit of airing an ad featuring a singing snowman during what seemed like every break on The CW - or at least during the original airing of the Crazy Ex-Girlfriend episode "Who Needs Josh When You Have a Girl Group?".
- The ad also plays as a pre-roll ad on YouTube and on TV channel-based websites that offer news such as CNN, Fox News and local affiliates of ABC and The CW.
- Speaking of Crazy Ex Girlfriend, a certain Honey Bunches of Oats ad seemed to play during every other ad break whenever a Season 4 episode premiered.
- There's another variant of this trope where the ad repeating twice in a row is part of the ad itself, with people usually saying "One more time!". When the ad plays again, it's usually the same, but sometimes, there's only a minor difference. This variation is very common in Japan:
- This commercial for a PriPara video game repeats twice in a row, with the only difference being the anime characters appearing the second time the ad plays.
- An 80's commercial for Chuck E Cheese plays the theme song of the restaurant twice in a row, but the second time it is played, it is sung faster. There was also a Showbiz Pizza variation of this ad, as well as a 15-second variation using only the end of the ad.
- Invoked in this Little Caesar's Pizza ad. The first ad announces the discount "for the first time in history", then plays the ad again, announcing it for the second time in history.
- Another ad pulls a similar stunt: it's a brief promotion for a new offer. And then the Studio Audience chants "One more time!", after which the offer is reiterated.
- Done in this commercial for Morinaga's Bake chocolates, where the mascot for the product says "One more time!" after the ad plays the first time.
- The commercial for the 2001 collection of Popples is comprised of two ads that are pretty much the same, but the only difference is that there's a different set of Popples being played with and the lyrics are altered to talk about those particular Popples.
- One of the commercials for the original Furby was comprised of two of three short ads with the same set-up and music strung together: one where two girls play "Furby Says" and another with the same girls speaking Furbish. A third variant began with a Furby sneezing and the narrator saying that Furbies need your care.
- This Chevrolet commercial is formatted to appear as three commercials played back to back, because the announcer keeps coming back to mention more awards the company won. "Heh, Third Time's The Charm."
- If you watch the Qubo Channel, the Qubo Kids' Corner block on ION or were a viewer of their former Saturday morning block on NBC, you'll notice little to no variety on what they use in their commercial breaks.
- Ask Me shorts would air in every single commercial break. They would play it once, twice, sometimes 3 TIMES in just one commercial break. They don't even have much variety in the episodes they would even air. So if you are a Qubo fan but hate Ask Me, you're screwed.
- The qubo channel ad aired every break on the Saturday morning version of the block.
- This ad for a Little Einsteins toy played a lot during the 08-09 season.
- The ads for Pillow Pets, Dream Lites and CuddleUppets appeared a lot during the first half of The New '10s across all three qubo broadcasters.
- In late December of 2016, this ad for Sing Happy Meal toys played on every single channel that showed children's programming, leading to much mockery and Memetic Mutation on 4Chan.
- In The '90s, infomercials and direct-response advertisements were at their peak. Because they were an easy choice to fill up commercial time due to their length, broadcasters tended to air a lot of ads of this type during their commercial breaks.
- The Shirley Temple Little Darling Collection was advertised on multiple channels, beginning in the very start of the The New '10s, and became a running joke on social media, specifically usage of "Animal Crackers In My Soup".
- ZooBooks was another long-running infomercial from the 90's, one that became ubiquitous enough to be frequently parodied many years later.
- When Barney & Friends was at its peak in popularity, one couldn't turn on daytime or children's programming without seeing this ad for Barney VHS tapes.
- A select number of Chicago-area children will think of Pokémon whenever they hear certain 80's songs (namely Simple Minds' "Don't You (Forget About Me)". Possibly others, too - the ad is hard to find), thanks to an infomercial for some 80's compilation CD that played during multiple episodes of that show during its tenure on WPWR (it spent a while in local syndication before Kids' WB! got the exclusive rights). In fact, the Repeating Ad practice (and the 80's compilation commercial) is briefly mentioned in this article (which is mostly about a short-lived Nestle product called "Magic Balls", but that's another story).
I’m assuming because of how ad space is sold for children’s programming [...] there were only seven or eight total commercials that ever played; of course, in fast order, my siblings and I memorized every single one of them.
- Speaking of compilation albums, Time-Life Ultimate Love Songs is another ad that's fondly remembered by avid viewers of Cartoon Network in the early 2000's. In fact, anything by Time-Life could easily fit this trope.
- Lots and Lots of Trains is another one that began in the VHS era and showed up a lot on Cartoon Network.
- Any infomercial relating to phonics, such as Hooked On Phonics or The Phonics Game, was fair game on children's programming during the 90's.
- Typically on Google Play Music, you get the same selection of audio ads, almost always public service announcements or promos for podcasts such as Welcome to Night Vale, that play in between every few songs on a playlist.
- On TV Tokyo in March of 2017, an ad for PriPara: Everyone Sparkles! Glittering Star Live played during every show on Sunday mornings.
- Up until episode 23 of Kiratto Pri☆Chan, an ad for the Sumikkogurashi Nintendo Switch game would always play before the show started.
- This ad for Toys R Us was shown on weekday afternoon children's shows for many years in the United States, and its frequent airplay resulted in the ad becoming one of the most well-known and beloved ads of all time in North America, to the point where Nostalgia Filter led to it being remade fifteen years later.
- These two commercials, for Booking.com and Angel Soft respectively, commonly appear on certain websites that insert video ads on their pages. Even worse, if a website that plays either ad is browsed on a mobile device while you are listening to music, the ad will pause the song and show the audio of the ad only until it finishes, despite the user not being able to hear it.
- The same thing also happened on the mobile version of Wikia, with the offending ad being one for iTunes Movies ad hawking the then-recent digital release of Sing.
- In summer 2017, there were multiple instances of TV Land playing an ad for K-Y Yours and Mine (a sexual lubricant) twice during the same advertising break (usually with one different ad in between).
- As of June 2017, CBS will usually cap the end of every other commercial break of their shows with promos for Young Sheldon. The worst offender of this is The Price Is Right, which sometimes has promos for that show being the only ones at the end of a break.
- During an August 2017 airing of Just One of the Guys on This TV Tampa, two different ads for some "broken glass for cash" service bookended a break.
- This article from BuzzFeed lists several commercials and public service announcements that aired frequently on New York City area TV in the 1980's.
- Central Ohio's local ads fall in this as well:
- These SpeedyCash ads will usually appear twice in a commercial break. The worst offenders of this ad are WWHO (The CW) and WTTE (FOX).
- An ad for flu shots "Get vaccinated, Ohio!" will most likely be seen during the local ad insertions. You'll probably see this ad all the time on Oxygen or Freeform, or any other cable network. This ad is also seen on the local stations in the area.
- Another ad seen during the local ad insertions is an ad for Mark Albert Herder's bankruptcy offices. This ad has Beethoven's 5th Symphony in the background, and this ad has apparently been around for about 6 years, yet it can still be seen today. Like the flu shot one, this ad is commonly played on local ad insertions and can also be seen on the local stations in the area.
- And there's the ad for "C-Span Studentcam", which is commonly seen on the HLN channel during local ad insertions. This ad isn't local though, so it's probably seen in other areas. This stopped airing once the contest ended in January 2018.
- "Money's on the way, with CashNetUSA!" These ads seem to play a lot on FOX 28 during local programming. On one episode of Maury, the ad played every commercial break twice. There are 2 variations of the ad too, so if you see one during one break, chances are you'll see the same one, which usually starts with "When I lean back, I trust that you will be there to catch me!"
- On one episode of America's Heartland on WSYX-TV (ABC 6) around December, a commercial for a Saturday morning cartoon block on WWHO-TV (The CW 53) called KidsClick played three times in one commercial break, which repeated twice in a row that same break. It didn't help at the time that the same ad was playing on every commercial break on The CW during local programs such as Judge Faith and The Bill Cuttingham Show, and even showed up on a primetime airing of Grandma Got Run Over by a Reindeer. The commercials started shortly after Scary Larry was ditched. Commercials for the block also played a lot during shows on FOX 28 such as syndicated airings of Maury, Jerry Springer, The Goldbergs, and The Big Bang Theory around the beginning of 2018. It got so repetitive, that only a few days after The CW stopped playing the ads, that on January 1st, 2018, FOX 28 did the same thing, where each hour at (Insert time here):38, they would always play the ad.
- If you watched Noggin back in the mid-2000's, it was impossible to watch any show without seeing this ad for DonorsChoose.org or this promo for the channel itself. Sometimes, the ads would play back-to-back, usually when the channel was about to sign off for the day.
- Back when they had the rights to the show, this promo for Tweenies would play during the break in between every other show on the block. During the same period, whenever a "Move To The Music" promo played, half of the time, the song would be one from Tweenies, with the most frequently-played one being the show's version of "She'll Be Coming 'Round The Mountain".
- During the inaugural airing of The Muppets All-Star Comedy Gala on the Comedy Network, a promo for the network's holiday programming (in which Santa crashes a family's house to the family's dismay) aired at the end of almost every break.
- In December of 2017 during most family-aimed shows or specials on broadcast TV note in the New York Tri-State area, there was a high chance that you would see this ad for The Spongebob Musical as one of the commercials. Flagship NBC affiliate WNBC tended to show this ad the most, sometimes airing it twice during the same break or show. During the premiere of A Christmas Story LIVE!, the ad played during every single break of the second half of the show. The love for the ad returned in the spring of 2018 when it was nominated for multiple Tony Awards.
- Speaking of overplayed Broadway commercials, this ad for The Lion King, alongside several variants of it, will always play before the start of Good Morning America on WABC, and this ad for Wicked tends to be the most common Broadway spot during the local insertion part of ad breaks on multiple stations, including cable channels.
- When the Frozen musical opened on Broadway, Disney wanted to make sure that people who lived near New York City knew that it existed. Ads would always play in the local spot on New York City channels, and on syndicated and/or local programming such as The Ellen DeGeneres Show, Dr. Phil and Eyewitness News, the ad would play on every single break. It even got to the point where Disney decided to do radio commercials for the show that played as frequently as the TV spots did, with said ads having been played since September of 2017, months before the show even opened!
- Each ad break for Saturday Night Live on the New York feed of NBC typically features at least two ads for The Book of Mormon. Other active musicals also feature during the commercial breaks, but Mormon is guaranteed to appear the most.
- During most movies on Freeform during 25 Days of Christmas 2017, they always found time to squeeze in an Alone Together promo in which the two characters compare themselves to various Christmas characters like the Grinch. Also, this promo for the Blackish Spin-Off grown•ish would always play during one of the first ad breaks of movies, usually as the first thing shown during that break. The latter promo also played a lot on non-25 Days of Christmas programs.
- During the November 23, 2020 airing of Inside Out, this trope happened a few times:
- Ads for Target and Kohl's Black Friday sales aired during every commercial break.
- During one ad break, the same Wal-Mart ad started and began the same ad break.
- On Cablevision/Altice, an ad for Saint Joseph's College always showed up during the local slot.
- The November 4, 2021 airing of Inside Out on Freeform had the ad for Fisher Price's 4 in 1 Learning Robot and an ad for Eternals play nearly every commercial break.
- During the November 23, 2020 airing of Inside Out, this trope happened a few times:
- During the CBC Newfoundland and Labrador broadcast of the 2017 Disney Parks Magical Christmas Celebration, an ad for Red Door Hearing and Speech played during literally every break without fail.
- If you're watching A&E in late 2017, you'll most likely see an ad for Taylor Swift Now, an AT&T program. More specifically, this one.
- Universal Kids uses this trope thanks to their ad breaks normally being twice as long as those of a normal children's network (lasting up to six and a half minutes long). The most notable offender of this trope was the commercial for Teddy Ruxpin.
- YouTube ads are pretty repetitive as well. You would see the same ad on like, three different videos. An ad pretty common to see in January of 2018 is ads for iPad Pro (Where is it you wanna go?) as well as the ad for Step Up: High Water.
- The WikiBuy ad was showed so much in 2019 that it made the Uncle Majic ad look less repetitive.
- During the COVID-19 pandemic in 2020, ads for Dr. Squatch soaps and Audible were played before every 3rd video.
- Chances are if the Youtube algorithm detects a video as for kids, this particular ad will play before the video. It's managed to appear on everything from Minecraft build walkthroughs, to animal videos, to Phineas and Ferb music videos posted by official Disney-run channel accounts.
- During the 2020 holiday season, this ad for GrubHub kept on appearing before many videos, leading to the commercial becoming a subject of Memetic Mutation.
- The Ion network would frequently repeat the exact ads every commercial in the mid-2000s for it's original programming shows like "Palmetto Point"
- The LAFF-TV network loves playing ads frequently for FarmersOnly.com, one about every other ad break.
- The More You Know on NBC keeps playing ads for all Free and Clear Laundry Detergent, almost every commercial break, and sometimes twice!
- Whenever Twitch plays ads, there's a good chance it will just play one ad, over and over again, for as long as they feel is necessary before taking you to the stream/VOD you're trying to watch, which is incredibly annoying. One more incentive to fork over the cash for Twitch Prime, perhaps? Alternatively, you can exploit a glitch by repeatedly using the Report Playback Issue feature and selecting the ad played too many times, for which ads may go away.
- Crunchyroll tends to have this problem as well. It's not uncommon for all the ad breaks in a video to consist of a single ad repeated across the ad break (a total of ten times for the average anime episode).
- WALA-TV (a Fox affiliate) in Mobile, Alabama, plays a 2000s ad for a local bankruptcy attorney (which is currently in business) once during almost every commercial break outside of Fox's regular programming schedule.note
- WALA-TV also loves playing ads for Dale Seasoning once during almost every commercial break especially the local news.
- A commercial for a game called Pimple Pete (a gross game about popping pimples) has aired quite a bit during children's programming. It, for some reason, has a dude treating the game like a Let's Play, and at one point he goes "Ew, pimple juice! Gotta see that one more time!" Apparently that line was so good, the commercial always airs twice, sometimes even THREE TIMES in a row!
- With ratings rapidly failing due to increased competition from WWE Raw, commercials during WCW Monday Nitro during its last years were mostly WCW products (or parent Time Warner, and later AOL). As wrestling journalist Dave Meltzer put it, "I wish that dork with the red hair would get over Betty and find a girl with a personality. That's regarding (WCW) Mayhem video game commercial they played 4,000 times in three hours, sometimes twice in the same break, which tells you about how well the real ads are selling these days."
- During The Hub's Animaniacs Christmas Eve event, this ad for Ice Age: Continental Drift played every other ad break.
- The weekday evening airings of Animaniacs themselves suffered from this too when they first premiered in January 2013:
- Many ads repeated once or twice per hour-long block, with the most common being a Kia Sorenro ad featuring music by Bobby Day, an ad for the TruMoo drink, this ad for Ensure, a Party City ad promoting merchandise for the Super Bowl and this promo for Huboom. It was common to watch the block and see all these ads play at least once, sometimes even twice (which frequently happened with the Kia commercial).
- On Tri-State provider Cablevision's Long Island services, the same three local ads would always play during the local insertion slot, in the same order: All Island Jewelry and Loan, AutoMat and Majestic Gardens.
- The weekday evening airings of Animaniacs themselves suffered from this too when they first premiered in January 2013:
- On the channel WTOV-TV's Fox affiliate FOX 9, during the show Comedy TV, an ad for Colgate Total toothpaste played four times in every ad break.
- During the 2009-2013 timeframe, this commercial for the Uncle Majic birthday party service (infamous for the misspelling of the word "The" as "Thc") aired a lot on NYC television. The same likely went for this older commercial. There are even reports that the first linked commercial was used by some cable providers to overwrite ads on Adult Swim and BET, and other reports state that one of the two commercials was used to overwrite ads on Discovery Kids (prior to becoming what is now known as Discovery Family).
- And then there's this even older commercial... imagine that airing during a The Jerry Springer Show commercial break.
- And then there's the short-lived sister organization the Elton Street Kids - their ad would often air alongside the Uncle Majic one!
- This ad for State Farm was a staple of news channels like CNN and Fox News in 2018.
- Sometimes, this trope happens on non-TV platforms, with social media sites also suffering from this trope.
- An example from Twitter was this video promoting the Nickelodeon summer line-up that showed up a lot in the summer of 2019, along with ads for the reboot of All That. These ads most often show up on the day when the latter show is going to premiere a new episode, though it will also show up when they're about to premiere a new episode of a show (like the day Pups Save The Mighty Twins premiered) or a movie (like when they premiered Epic (2013)) that day.
- Nickelodeon does this a lot for any big event. Perhaps the worst offender was the ads for their broadcast of The SpongeBob Musical, which took every single ad slot and had its ads start a week before the actual event, when most ads for new Nickelodeon shows or specials only showed up the day of said event. Complaining about the frequency of the ads became a meme among the animation community.
- Ads for BanG Dream! Girls Band Party! are also a common sight on Twitter. Whenever a new event is added to the game, the official account will promote it every five ad spaces. The collaboration with Hatsune Miku got slightly more promotion, with ads promoting it appearing every three ad spaces.
- Speaking of Nickelodeon, when the PAW Patrol special "Mighty Pups Super Paws: Pups Save The Mighty Twins" was about to premiere, not only did the ads for it invade Twitter, but they also frequently showed up on YouTube and Instagram.
- Beginning as early as November 26th, 2019, an ad for the Frozen II soundtrack took every other ad slot. Even worse, the ad was comprised of a majority of the "Show Yourself" sequence in which Elsa finds her true destiny and changes into a new outfit.
- Ads for online gambling services, including sportsbook websites, are also common on Twitter in states where sports betting is legal. Any time there's a big sporting event, many of the major sportsbooks including FanDuel, DraftKings, BetMGM will promote every few ad spaces. When the 2021-22 American Football season was beginning, the ads for them got pretty bad, taking up nearly every single ad slot for the matches that were intended to take place. Sources say they spent over a billion dollars on airtime.
- Instagram frequently showed ads that were probably by the same company that referenced "God's Plan" in the fall of 2018. Here's one example of these ads.
- On Reddit, Trilobyte and Worthy ads will show up in every other ad space.
- It also happens on apps as well. For example, on My Tamagotchi Forever, ads for Toreba and Love Nikki Dress-Up Queen will often show up. The former ad is so common that sometimes it will show up twice in a row when you're trying to do an activity that requires you to watch an ad, like continuing one of the mini-games or speeding up the sleeping time of your character.
- MobilityWare's card and solitaire games aren't safe from this either. Ads for DoubleU Casino and Homescapes show up regularly every time you start a new game or perform an action that includes an ad.
- On YouTube, the most common ad is an ad for Amazon AR, while the second most common is a YouTube Music that uses Cardi B's "I Like It".
- An example from Twitter was this video promoting the Nickelodeon summer line-up that showed up a lot in the summer of 2019, along with ads for the reboot of All That. These ads most often show up on the day when the latter show is going to premiere a new episode, though it will also show up when they're about to premiere a new episode of a show (like the day Pups Save The Mighty Twins premiered) or a movie (like when they premiered Epic (2013)) that day.
- Good lord, the Chevrolet "Real People, Not Actors" ads. They're ever so common on A&E and during local news programs.
- The Lion King (2019) ads were common on YouTube at one point, and almost every 3rd video started with one of it's ads.
- A Realtor.ca ad featuring a parody of "Total Eclipse of the Heart" has been getting a ton of airplay as of August 2019.
- On an airing of local NBC show Open House NYC, ads for Ama Waterways ad were shown every break. In one break, two different ads were shown!
- If you have the 1 hour preview pass of the FOX Sports app and live in Ohio, expect to see an ad for FOX 8 Cleveland every commercial break even if you live no where near Cleveland (like Columbus Ohio). The ad is a parody of the Full House intro starring Bill Martin and Tracey McCool, and on 1 commercial break, it played as the only commercial and played 5 TIMES IN A ROW!
- The "A Tip From A Former Smoker" PSA's are aired during nearly every ad break during ABC's Daytime programming.
- For some bizarre reason, in November 2019 the YouTube ads played before most videos with Transformers content was an unskippable one for Oui Yogurt, making some jokingly wonder if Hasbro has a deal with Yoplait to use YouTube ads as a way to sneakily convince TransFans to buy yogurt.
- Every television channel in the United States took the opportunity to promote Frozen II during every ad break on the week leading to its release. Some networks played ads for the film twice in one break!
- Ironically, people who live near the Northern Panhandle of WV experience the opposite, they barely see it at all.
- Users of the streaming service Stirr can except to see an ad for 2019 Ashley HomeStore Black Friday sales every commercial break on each channel. Similar to Reese's ad above, the ad is then played again.
- During the December 5, 2019 broadcast of A Charlie Brown Christmas on ABC, this TJMaxx, Marshall's and HomeGoods ad played three times during the special. During the commercial break after the scene where Charlie Brown and Linus buy a Christmas tree, the ad played twice in the same break.
- During every single Christmas special aired by the network in 2019, this ad for Portal by Facebook featuring The Muppets aired at least once per special. On some specials, like Santa Claus Is Comin' to Town, it aired twice.
- If you live anywhere in the US, you cannot escape the Amazon "I Need You" ad. It's played way too much, and it's advertising a product made by a company that is currently in the middle of scamming people.
- On local broadcasts of holiday parades (like the Disney Parks Christmas Parade and the Macy's Thanksgiving Day Parade) in the New York Tri-State area in the fall of 2019, it was common to see an ad for Altice where a parrot asks for a digital assistant to play "Pump Up The Jam" as all of the appliances in the house dance to it, usually during the second ad break.
- In the mid-to-late 2000's, it was hard to watch daytime television or preschool blocks on commercial television without seeing this ad for Orajel's Little Bear toothpaste at least twice. It was so overplayed that it lasted into The New '10s and even showed up during the ad breaks of The Daily Show (!), of all programs.
- For those living in the New York Tri-State area in the late 2000's, ads for the Optimum Triple Play were very common because it was easy to fill an a break with these ads because they were a minute long. Two ads in particular for this service saw a lot of airplay during that period.
- Two new Old Spice ads cropped up around late 2019 to celebrate the 10th anniversary of their famous ad campaign, always airing back to back. One has the Old Spice man give tips to William Jackson Harper on how to shill the product, and the following ad has the Old Spice man talk to his son (played by Keith Powers) about the product. These were frequently seen on NBC during The Good Place premieres, presumably due to Harper's prominence in that show.
- For those in the Tri-State area, ads for Renewal by Andersen, a window treatment company, are pretty common to see at the end of ad breaks on various broadcast television channels like CBS and ABC. The ads are aired so much that they've been seen on digital subchannels like Buzzr and StartTV, cable networks like GSN and TV Land and even on Universal Kids.
- On all children's and family TV programming aired in Japan in The '90s, ads for toys and games by company Tsukuda Original would always make their way into the commercial breaks because the company had bought tons of airtime. One of the most notable examples of this was Battle Dome, which was so common that two decades after it aired on TV, it became an Internet meme.
- For some reason, on Shōjo anime that were created by Toei Animation and were sponsored by stationary company Seika Note that aired in The '90s, either this ad for Mickey Mouse-themed notebooks, this ad for notebooks themed after Disney, or both ads would always show up in one of the commercial breaks. The ads were so popular that they ran for almost a decade, with their last appearance occuring in 2002 during the final episodes of Mo~tto! Ojamajo Doremi. The ads even appeared on shows not meeting this critera, like Moero! Robocon and Kitty's Paradise.
- The trailer reels before most showings of Ralph Breaks the Internet were book-ended by 2 different teaser trailers for Toy Story 4.
- In February 2020, MSNBC loved airing these Liberty Mutual ads every break.
- If they weren't playing Liberty Mutual ads, the channel would play this Planters Peanuts commercial.
- This trope is very common with ads for amusement parks and fairs :
- In the Cleveland, Ohio area, the advertisment signalling the start of the annual month-long I-X Indoor Amusement Park event (for example, this later version) was known to be played repeatedly during family-oriented programs during the event's annual occurrence.
- During 2009, this ad for Davis Farmland was played often during commercial breaks on WFXT-TV Boston (then known as Fox 25, prior to undergoing Station Decay when it was sold by Fox to Cox Media Group).
- This ad for York's Wild Kingdom was aired a lot on television stations in Maine during the 1990s, and later began to be aired by TV stations in Massachusetts beginning in the 2000s.
- In the Long Island, NY area, the ad for the Brookhaven Fair played a lot on local TV, especially during local insertion slots, even being played on radio stations like WALK 97.5!
- It's hard to find anybody who lived in the eastern portion of the Lake Erie region of the United States or Canada from the 1980s up until the 2010s who doesn't remember the ad for Marineland in Niagara Falls, Ontario, and its catchy song. They played it way too much.
- In early May of 2020, this Rick and Morty themed Pringles ad (it's a shorter version of an ad that premiered during the Super Bowl earlier that year) played in almost every ad break. However, it is also followed by ANOTHER repeating ad.
- An in-universe example occurs in the Free Spirit comic "I Love Bread". On the retro TV show app Jessie watches, this Weight Watchers ad starring Oprah Winfrey keeps interrupting the Cagney & Lacey episode she tries to watch. Then, as if that weren't bad enough, the ad loops on all the in-flight TVs and even the screen in the cabin as a result of Winnie's magic.
- During the May 21, 2020 broadcast of Who Wants to Be a Millionaire? on ABC, the same Honda ad which started with the phrase "You're ready to drive again" played twice in the same break, sandwiched by another ad.
- One broadcast of Jeopardy! on a St. John's area station played an ad for Campbell's soup featuring a cover of "Thank You For Being a Friend" from The Golden Girls three times. Another commercial notorious for running multiple times during shows is for Lester Lube (a local car oil change station). Ask anyone from St. John's to sing the Lester Lube jungle, and they will have memorized it after hearing it so many times over the last five or so years. The first version of the Lester Lube ad simply had a static photo of a road, making it a Kitschy Local Commercial.
- On the streaming app and website of CTV, it is not uncommon to see the same ad repeated five (or more) times during a half-hour show. What makes this even worse is that not only are the ads played at a far higher volume than the show itself, but that the ads sometimes pop up at inopportune times (such as when a character is in the middle of a sentence).
- During the series finale of Modern Family an ad for Toyota featuring several references to the show and a voiceover by Ty Burrell, who plays Phil Dunphy on the show, played no less than five times. It Makes Sense in Context.
- The Hershey's s'more ad and many Air Wick ads are known to be extremely repetitive (especially during dusk to early morning hours), sometimes both playing as one whole ad break (as shown in the video).
- It's hard to watch one hour of Detroit's network-affiliated TV stations without seeing at least one ad for locally-based furniture store chain Gardner-White. It's only going to get more noticeable now that their biggest competitor, Art Van Furniture, is out of business (indeed, Gardner-White's latest ads now proclaim them as "Detroit's New #1 Furniture Store", and they even took over the sponsorship for America's Thanksgiving Parade from Art Van).
- And, of course, Bob's Discount Furniture also took advantage of Art Van's demise to do exactly what is mentioned in their own entry above, with an extra helping of a Michigan-specific ad that involves, of all things, skydiving into a map of the state showing Bob's locations there.
- Spotify is notorious for this if you don't have premium. An ad for Ikea where a man with a Swedish accent talks about how his voice isn't "exciting enough" was a popular one in summer 2020, as was one for a playlist featuring "That's What I Like" by Bruno Mars and "Give Me One Reason" by Tracy Chapman.
- Children's programming blocks aimed at preschoolers like Nick Jr. and Universal Kids frequently show this Pull-Ups ad. On PAW Patrol, it always plays during the last commercial break. The ad has also shown up on shows not aimed at parents or kids like The Chase.
- If you watched Canadian TV during the 2013 Christmas season, you probably saw an ad for Merci Chocolates multiple times during a show.
- If you have watched Doraemon reruns on the Chilean TV channel CHV in June 2004, you certainly couldn't go through a commercial break without seeing an ad for the McDonalds Happy Meal (to be honest, the song in the former commercial was very catchy) and Concurso Extra. You can see the commercial breaks here
- During election years in the US, it's all too common to see a heavily contested election have both candidates run attack ads back to back against each other. Sometimes for an entire commercial break.
- If you watched WXYZ ABC 7 Detroit's morning newscast in October 2020, you definitely didn't go through a commercial break without seeing an ad Hazel Park, Michigan gun store Universal Pawn. At one point, it got more airplay than the already repetitive local lawyer commercials!
- As of September 2020, it's very common to see the ad for the Little Live Gotta Go Flamingo on virtually every children's network in both the United States and the United Kingdom, usually playing during every single commercial break. It even got to the point where it appeared on adult-oriented programs such as reruns of Friends. This constant airplay has played a role in it selling out virtually everywhere during the 2020 holiday season.
- As described at the end of this article, KPDX, at the time the Fox affiliate in Portland (now a MyNetworkTV affiliate and the sister station to the current Fox affiliate in Portland, KPTV), had a habit of airing an ad for the Tastes & Treasures of Oregon event during every episode of Animaniacs in the fall of 1993, even after the event itself took place.
- On various holiday specials like Olaf's Frozen Adventure and Frosty the Snowman in 2020, the ad for the L.O.L. Surprise! Glamper would always play twice during at least one ad break.
- The ASPCA is notorious for this. Their ads, intended to guilt-trip people into sending them support money with footage of sad animals set to royalty-free "sad piano" music or old pop ballads, are so common on American digital multicast networks such as the True Crime Network that they're played almost every ad break, even getting more airplay than the already repetitive direct response commercials! Sometimes, they can fill half an ad break due to their ads' length.
- Not even children's research hospitals such as Shriners Hospitals for Children and St. Jude's Children's Research Hospital are safe from this. During the 2022 holiday season, they ended up getting the same treatment and even extended into the first week of 2023.
- The American Advisors Group (AAG) was also notorious for this as well. Starting in August 2016, they had a series of ads that featured actor Tom Selleck of Magnum, P.I. fame. Like the ASPCA ads, they were infomercial length and were difficult to escape. They largely died down in the early 2020s.
- Ads for online gambling services, including sportsbook websites, have become extremely common in local ad breaks across the state of Michigan ever since online gambling was legalized in that state in January 2021, to the point that sometimes almost entire breaks can be filled with nothing but online gambling ads.
- During March of 2021, Kids Station, a Japanese children's network, kept running an ad in which a man yells nearby a mountain, only for it to keep on talking back to him, that promoted their spring break lineup.
- During a marathon of the first three Pretty Cure All Stars films on Kids' Station on March 20, 2021, the ad for Pretty Holic makeup played at the end of two out of the three movies.
- Liberty Mutual is another common ad to see in commercial breaks in the United States. The ads for this company play so much that it's frequent to see two or three of their ads in a single hour, and occasionally twice in the same break. If there's anybody who doesn't have their annoying jingle etched into their head, they happen to get the most airtime on CBS.
- This is especially the case on YouTube. Every other sponsored video will open with an ad for Liberty Mutual, and in videos with multiple ads, Liberty Mutual ads will play twice or more.
- Freevee (formerly IMDB TV) also frequently plays these ads. It's common to see two of them in the same ad break.
- A Swarovski ad kept on playing during every other ad break of the 93rd Academy Awards. Sometimes, as was the case during the preshow, the ad would be played twice in the same break.
- WBZ, a CBS affiliate in Boston, plays an ad for 1-800-Got Junk, a garbage removal company, at least once every commercial break, and they are also notorious for constantly airing ads for Bernie and Phyl's, a local furniture shop, and whenever Stop and Shop, a local chain of grocery stores, has a sale, their ads often play twice in the same break.
- Canadian network and news TV stations are known for playing an ad for the Dr. Ho system, a therapeutic foot massager for arthritis patients, that often takes up half a commercial break, since about 2016. This often makes you wonder if anyone has actually bought it.
- During the Nickelodeon on Telemundo block in the late 90's, two ads got more airplay than others: one for Aaahh!!! Real Monsters and another for a dancing Tweety Bird toy.
- If you're watching both HouseSmarts and Laura McKenzie's Traveler on syndication in the United States, except to see an ad for the candy company Haribo during every ad break. Each one commercial break would play the ad from two to five times in the row.
- During the 2021 World Juniors Hockey Championships on TSN in Canada, ads for Friends, which was now streaming on Crave, which is owned by Bell Media, who also own TSN, played constantly, even as banner ads when the game was still going on. This continued when the tournament was over, and Bell Media was already milking the Friends cash cow enough by constantly marathoning it on their channels during the holidays.
- Disney Channel is an interesting case as they don't run traditional advertising breaks. Instead, all the commercials are specifically related to any upcoming episodes of the channel's series, or for other Disney related properties like movies, theme parks and music (along with their radio stations in the past), with actual adverts (i.e. those for non-Disney products) being substituted with "proud sponsor" spots featuring positive messages from firms like toy companies and food & drink manufacturers. So naturally if you wind up watching a Disney Channel show for a long period of time, you're bound to see the exact same commercials multiple times per hour.
- Hershey's "Christmas Bells" ad that promotes Hershey Kisses are another common ad to see on commercial breaks during the holiday season in the United States. It's been running for the past three decades, and they air so often that they appear once a break and occasionally twice in a single break. Anybody who's grown up seeing those ads during that time may still have "We Wish You a Merry Christmas" stuck in their head due to overexposure.
- The History Channel also regularly plays these ads during the holiday season, usually every one or two breaks. Sometimes it may be shown twice.
- In a nutshell, TV Land loves showing this ad. They were simply inescapable during the 2018 holiday season, as they aired every single break.
- According to Platypus Comix, the ad for Flower Magic Mary played during every show on the premiere day of Kids' WB!.
- Andrew Van Arsdale legal services ads often aired on Court TV during the later half of 2021 and early half of 2022.
- During the early half of 2022, Go2 Bank ads were common on subchannel networks such as Stadium and TBD.
- Northwest Pennsylvania's local ads can also be guilty of this too:
- A local Mitsubishi and Nissan dealership in Erie, Pennsylvania has an ad with a jingle at the end, and will often play nearly every hour or half hour. Sometimes the ad will be shown twice in a single break.
- It is pretty hard to go at least one hour without seeing an ad for Auto Express Superstore, another car dealership in the area focusing on Kia and Mazda models. They are notorious for how they use all four themes in their ads. Most of the time, two different Auto Express ads will be shown back-to-back in the same break. There's one ad that begins with "Today's power buy can be found at..." that they love airing twice in a row as of 2023.
- Not to mention the ads for the local Chevy and Hyundai dealerships in the area aired heavily for years. Nowadays, not so much. The Chevy ads got more airtime than the Hyundai ads, and they also showed up a lot on Cartoon Network during local ad spots.
- Crazy Monkey, a local manufacturer of party equipment such as bounce houses and such, would often have their ads play twice in the same break. It has since died down.
- Construction company Braendel Services is also no stranger to this trope. It's hard to find anyone in the area who hasn't seen their ads, which have been running for half a century now. That's because they play it way too much due to the sheer amount of airtime they buy every year. It airs every hour or half-hour or in many cases twice in one break. In fact, one Google review said they're overpriced because of this trope. Since the 1980s, the worst offender has been during the holiday season, playing nearly every single ad break, sometimes twice in a row or the same break. Some breaks would air it THREE times!
- Since the 2020s, ads for Oliver's Beer Garden, a local bar at a Hampton Inn in the area, are another common sight. Every time they have a special event, most of their ads will play twice in the same break.
- John V. Schultz and Arthur F. Schultz, two furniture stores within the area, love to do this whenever they host a sale. Some breaks will play their ads twice.
- Ads for the local Presque Isle Downs and Casino are rarely aired, but whenever they have a special event (say a big jackpot for example), the ads usually air twice in the same break.
- Barber National Institute's ads are known to be repetitive, playing at least three or more times in a single day. They're usually aired once an hour, sometimes less than that. One particular ad, titled "Addie's Story," kept airing every break in the morning during the summer of 2022. It would later kick back into full swing during that year's holiday season.
- The Warner Theater in downtown Erie does this a lot for their upcoming events:
- This tends to happen with any children's touring production, with the most notable offender being Sesame Street Live when it would come to the area during the 2010s; they would start airing the ads weeks before the day of said performance and play it once almost every ad break, and sometimes twice in the same break.
- It's not just limited to Sesame Street Live. The Broadway in Erie series also did this too when they put on the original Broadway production of Charlie and the Chocolate Factory. They ended up invading nearly every break, and it would get awfully annoying after seeing the ad for four to eight weeks before the actual performance!
- They also did the same thing with Star Wars: A New Hope in Concert when that came to the area. Unlike other performances, they started the ads months before it was performed.
- The promotional efforts for Co Comelon Live! JJ's Journey were simply inescapable; they aired the ad every other break starting in early October 2022. That show wasn't performed until November 26 of that same year.
- They obsessed over the ad for Blippi: The Wonderful World Tour in February 2023, playing in a lot of ad breaks, sometimes playing two to three times an hour.
- During the second-to-last break in nightly news broadcasts, three local ads from the area would be played. If only two sponsors advertise during that break, one company will end up sandwiching the other sponsor, meaning the ad that airs first will be shown again after the second ad.
- If you live in Erie, you cannot escape the ads for the Waldameer and Water World amusement park during the summer. They play it a lot, usually once during every other break. Sometimes a single ad may air twice during a single break.
- Ads for Peek'n Peek Resort located on the PA-NY border are also another common sight. Unlike the Waldameer one above, these are usually aired throughout the year, but whenever they have a sale, their ads often play twice in one break.
- Every year since the 2000s, whenever Sander's Markets, a local supermarket chain located within the Lake Erie region of the United States (northwest Pennsylvania included), hosts their Moonlight Madness sale, their ads usually play twice in the same break.
- Since 2012, ads for the Happi 92.7 radio station in the area air frequently. If you live in the area, chances are you will have seen it at least once or twice a break. This is usually the first ad that plays after nightly news broadcasts.
- Throughout 2022, WSEE and WICU, the local CBS and NBC affiliates in the area respectively, repeatedly ran ads asking viewers to support the people of Ukraine during the Russian invasion every break, usually as the last ad before a show begins or continues.
- Iadeluca Chiropractic, a local chiropractic, was also another common ad that aired regularly during the 2000s, before dying down in the late 2010s. Though it was mostly confined to broadcast networks, it also showed up frequently on Cartoon Network during local ad breaks.
- An event hosted by Dahlkemper's Jewelry Connection, a local jewelry store, in December 2022 had their ads play twice in the days leading up to the event.
- During the holiday season, it is difficult to go through a single commercial break without seeing an ad for the Millcreek Mall's events, including Santa visits, for that month. It would get to the point of airing every hour or half-hour.
- In January 2023, ads for Tendto, a local credit union, played twice in every break it was shown in.
- In the days leading up to the Erie Home and Garden Expo in March 2023, their ads played twice in every break it was shown in.
- In May 2023, during a local newscast, the ad for Northwest Pennsylvania Regional College, a college offering associate degrees in the northern part of the state, played twice in one break.
- Ads for the Crime Victim Center of Erie will almost always play twice, and ended up sandwiching another local ad during a nightly news broadcast.
- During the early half of 2022 (around the time it was made available on free-to-air TV via the subchannels of NBC and Telemundo stations), Oxygen aired the same ads constantly during their commercial breaks, including a movie trailer-esque ad for Babybel cheese.
- Ollie's Bargain Outlet, a bargain store chain in the United States, takes a liking to this trope any time they have a sale. Anyone who lives in an area with at least one location could end up seeing it twice in some breaks.
- Dish subscribers will accept an ad for United Breast Cancer Foundation during every commercial breaking on Telemundo's daytime programming. Sometimes, it would play twice in a row.
- AlkaSeltser ads are common, just like the ailments they treat. It's not uncommon to see them once a break, or occasionally two different AlkaSeltser ads. During one CBS Evening News broadcast, the ad played every break.
- Pluto TV tends to do this with commercial breaks on many of their channels, often airing the same ads during each break. This is even done with non-ad content played during those breaks, such as Newsy Briefs.
- Audacy radio stations often run PSAs sponsored by the company's 1Thing enviromentalist campaign during ad breaks.
- In the month leading up to the release of the war film Devotion, CBS loved to show the ad for it once every break.
- In the late 2000s Canadian kids' channels loved showing this ad for Yop drinkable yogurt: https://www.youtube.com/watch?v=85MuReLzFLE
- During the Canadian premiere of Adult Swim Yule Log, an ad for Acqua di Giò cologne, featuring the song "Way Down We Go" by KALEO, aired twice in the same break, sandwiching a belairdirect insurance ad.
- Five words: "YABBA DABBA DABBA DOO MAN!" This ad for Fruity Pebbles has been airing repeatedly on all three of the big kids' networks since 2016, with no sign of stopping anytime soon.
- If you were watching the NFL playoffs in January 2023, chances are you saw this Burger King ad promoting the Whopper amongst variations for other menu items at least once almost every break. Because of their frequency, the repetitive opening and the unenthusiatic vocals, it has become a victim of Memetic Mutation, with edits of the ad appearing not too long after it started airing.
- During the final hours of Teletoon before it became Cartoon Network Canada, the commercial for Barbie Cutie Reveal Jungle Series dolls aired in every commercial break, with most breaks showing it three times. It was even the very last commercial that Teletoon aired. You can see that last commercial break here.
- A commercial for Silk-brand milk has aired twice in many commercial breaks on the Canadian Boomerang channel.
- Roku TV is a streaming box-oriented live TV service known for its many highly specialized channels, which revolve around specific genres or even specific shows (for instance, there's a channel dedicated to nothing but the first 26 seasons of Doctor Who). Because of how niche these channels are, ad space tends to be purchased by only a handful of companies, and as a result, commercial breaks will sometimes be filled in by taking ads and repeating them as many times as possible to avoid dead air. On some occasions, a commercial break can consist entirely of one ad on a loop.