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Originally launched as a programming block in January 1988, Nick Jr. is one of Nickelodeon's sister channels, mainly airing shows aimed at preschoolers and young children. While the Nick Jr. block has been running since the late '80s, Nick Jr. didn't became its own separate network until 2009, when it took over the channel space held by Noggin.note 

The Nick Jr. block is part of Nickelodeon's regular daytime schedule, typically running from 7 a.m./8 a.m. to 2 p.m. CST/3 p.m. EST. In its earliest days, the block was home to many classic off-network cartoons and foreign programming/anime such as The World of David the Gnome, Muppet Babies, Belle and Sebastian and Rupert. The block was revamped in 1994, now with mostly Nickelodeon-made programming and a new host, Face (voiced by Chris Phillips). The block launched the pre-school juggernauts Blue's Clues and Dora the Explorer, while also airing some fondly-remembered anime such as The Noozles, The Adventure of The Little Koala and Grimm's Fairy Tale Classics.

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When Viacom merged with CBS in 2000, the existing CBS Kidshow Saturday-morning block, supplied by Nelvana, ended in favor of Nick Jr. on CBS, complete with Face hosting (the only show to be held over from the old block was another Nelvana show, Franklin). 2001 saw the block add programs from "normal" Nickelodeon, mostly programs to help stations meet the E/I quota, and it was renamed Nick on CBS, at least until 2004 when it reverted to only Nick Jr. shows (the 2004 revamp would also see the introduction of a new mascot, Piper O'Possum, voiced by Ali Brustofski). The block on CBS ended in 2006 after the 13-year-long Viacom/CBS split.

On February 2, 2009, the Nick Jr. block started using the moniker "Nickelodeon's Play Date." On September 28 of the same year, coinciding with Nickelodeon's rebranding and logo change, Nick Jr. became its own 24/7 channel, replacing Noggin. However, in 2014, the Nick Jr. name was brought back to the weekday-morning block on Nickelodeon; it continues to air, under the branding of "Nick Jr. on Nickelodeon" to distinguish it from the separate channel (which uses the name "Nick Jr. Channel"). Noggin itself was eventually relaunched as a streaming service in 2015, serving as a separate brand operating concurrently with Nick Jr.

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In October 2012, the Nick Jr. Channel began airing NickMom, an adult-oriented programming block. This block aired in the watershed (nighttime) hours, with new original shows and some syndicated repeats. The block's timing caused some controversy, as the Nick Jr. Channel only carried an Eastern Time Zone feed at the time, meaning that the block aired earlier in the day in some areas. A separate West Coast feed was eventually launched in February 2013, much to the relief of parents west of the Rockies. The NickMom block ran for almost three years, eventually shutting down on September 28, 2015, after an airing of Guarding Tess.


Nick Jr. Channel programming includesnote :


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