We've all seen them. The posters featuring the unlucky Average Joe protagonist, usually in a compromising position, set against a white background. The title will be written in big, bold red letters, almost always in the Futura or Impact font.
Used frequently for adult comedies, although it is becoming increasingly more popular for movies aimed at children as well, sometimes making it difficult to determine the movie's target age group.
A somewhat classier version exists for romantic comedies aimed at a female audience. They share the white background and the unlucky protagonist(s), but the title font is usually Times New Roman, Helvetica Thin or something similar.
Use of this format seems to have declined since the late Noughties, and it may be on the way to becoming a Discredited Trope, thanks to some notable offenders that use this style tainting the audience's expectations.
- 17 Again
- Every American Pie movie, possibly the Trope Codifier.
- Are We There Yet?
- Cheaper by the Dozen
- Daddy Day Care
- Date Movie
- Some Deadpool print ads are this.
- The Dinner Game
- DodgeBall: A True Underdog Story
- Epic Movie
- Fun with Dick and Jane
- Good Luck Chuck
- The Heartbreak Kid (2007)
- I Love You, Man
- Lilo & Stitch's original theatrical release poster, although its protagonist is anything but an Average Joe, the film itself is actually a comedy-drama instead of a straight comedy, and the logo uses an original font.
- Little Man
- The Lizzie McGuire Movie
- The Long Weekend
- Made of Honor
- Malibu's Most Wanted
- Monk provides a TV version of this trope
- My Super Ex-Girlfriend
- Not Another Teen Movie: Though as a spoof of the very genre well-known for this trope, it's hard to know if this example is played straight or itself a parody.
- The Proposal
- Random Assault is a podcast version
- Spy Hard
- The Spy Next Door
- What Happens in Vegas
- World's Greatest Dad
- You Again
- You, Me and Dupree
Parodies/Discussion of this Phenomenon:
- The Wedding Bride from How I Met Your Mother.
- Parodied by CollegeHumor with Big Red Text.
- I Hate Everything mentions it in his review of Not Cool.