L.O.L. Surprise! is a doll line by MGA Entertainment that is based on the unboxing trend on online video sites that debuted in December of 2016. Each doll comes with 7 or more layers of surprises hidden inside each product, with the doll itself having an additional water surprise. All of the characters except for the pets are depicted as babies and toddlers. Each doll is grouped into a certain club (four of these are the Glee Club, Athletic Club, Storybook Club and Glitteratti, the latter of which is reserved for rare, glitter-covered dolls). As of February 2016, there are 5 different series of the dolls, with at least 2 different series being released every year. Beginning with Series 3, the series were named after a special gimmick (Confetti Pop for the ball being themed after a confetti ball for Series 3, Eye Spy for the secret messages hidden within the Season 4 products, and Makeover Series for Season 5's dolls, which have real hair). The brand has quickly become of the top-selling toys in the United States.
A special based on the line, Winter Disco, premiered on Amazon Prime, Google Play and iTunes in 2019.
The L.O.L. Surprise! toys contain the following tropes:
- Babies Make Everything Better: Most of the characters are babies.
- Barbie Doll Anatomy: Played straight with the girls, but it's averted for the boy characters.
- Early Installment Weirdness: Earlier lines and tie-ins were more overt with the whole "baby/toddler" motif.
- Excited Show Title!: L.O.L. Surprise!
- Fun with Acronyms:
- Mythology Gag: A number of characters borrow color palettes from the characters of Lalaloopsy, one of MGA Entertainments previous lines.
- No Celebrities Were Harmed: Some dolls spoof celebrities. For example, Oops Baby is a spoof of Britney Spears and Queen Bee takes her name from Beyoncé.
- It Baby's design is a clear homage to Audrey Hepburn's iconic look from Breakfast at Tiffany's.
- Her brother It Boy's design is quite transparently based on Karl Lagerfeld
- Leading Baby is heavily inspired on Marilyn Monroe in her Signature Outfit
- Glamour Queen takes after yet another inconic Monroe Look, the pink gown from Gentlemen Prefer Blondes
- The Queen and her OMG Sister Jukebox BB are both very straightforward tributes to The King Himself.
- Public Domain Character: It's the whole point of the Storybook Club
- Curious QT channels Alice from Alice in Wonderland
- Likewise Heartbreaker and Troublemaker are based the Queen Of Hearts and the Cheshire Cat respectively
- Shout-Out : Plenty of dolls based on broader spectre pop-culture references and characaters, rather than specific celebrities. Or, you know. Characters that are not public domain.
- Spin-Offspring: Inverted with the OMG fashion doll series, which focuses on the characters' older sisters.
- That One Guy: Boy LOL Surprise dolls were introduced in Series 3, so they're not as numerous as the girl dolls.
- Currently there's only one OMG Boy, Rocker Boi.
- There Are No Adults: This gets subverted with the introduction of the O.M.Gs (Outrageous Millenial Girls), however.
- Three-Month-Old Newborn: Many of the "Little Sisters", who are supposedly baby versions of the main toddler/baby cast, have an identical hairstyle to their older siblings.
- Vague Age: The characters are constantly referred to as "babies" but beyond that is anybody's guess.