Whenever the sequel for a work goes in a Darker and Edgier direction, there is a tendency to advertise it with a more weathered and battered looking variation of the first work's logo. This is a convenient visual shorthand for the extra death and/or destruction that will take place in the sequel.
- As shown in the trope page's image, the logo for The Lost World: Jurassic Park, which takes place after the Park has failed and the dinosaur-filled islands have been reclaimed by nature, is basically a crumbling version of the Jurassic Park logo. The franchise pulled the same trick with the Jurassic World: Fallen Kingdom logo in relation to the Jurassic World logo.
- The Warner Bros. shield at the beginning of each Harry Potter movie becomes Darker and Rustier as the series progresses, as does the title logo itself. The accompanying music is "Hedwig's Theme", the Bootstrapped Theme for the Harry Potter films, becoming each time more sinister too.
- The Dark Knight Trilogy: In promotional material, the Bat logo starts off pristine for Batman Begins, gets pieces flaking off for The Dark Knight, and becomes surrounded by cracks for The Dark Knight Rises.
- Marvel Cinematic Universe:
- The logo for The Legend of Zelda: Breath of the Wild features the same font as the franchise logo but is more weathered-looking, signifying the After the End setting. Furthermore, the logo also depicts the Master Sword lodged through the "Z" much like in the logo for The Legend of Zelda: A Link to the Past, except that it's chipped and rusting much like it is briefly in-game.
- BioShock 2 is set ten years after the original. The sequel's logo is significantly more corroded and even encrusted with barnacles, indicating how badly Rapture has decayed between the two games.
- Mass Effect's logo is the franchise's title written in soothing blue letters, the second game's logo is the same but with a slightly-corroded "2" on a red square while the third game's is like the second but even more corroded. Sure enough, each game's tone is darker and more apocalyptic than the previous.
- Compare the logo for one of the earlier games◊ in the Spec Ops series to that from the most recent installment◊, Spec Ops: The Line. This is an early clue to the nature of the game's underlying tone.
- All of the logos in the Batman: Arkham Series look pretty weathered, but the bat symbol for Batman: Arkham Asylum and Batman: Arkham Origins can be seen clearly, while Batman: Arkham City's is partially obscured by shadow, and by Batman: Arkham Knight is almost pitch black and wreathed in fire.