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Sigil Spam

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101 sigils of the IOI.

"These guys put their logo on more things than Nike does. How do they expect to remain secret when they make every effort to mark their equipment with a unique, unmistakable symbol?"
The Spoony One (review of the Hitman movie), The Spoony Experiment

In television, as in Real Life, any decent-sized organization will have a logo or symbol to identify itself. Said symbolism will appear when needed to identify the group, whether it's a discreet corporate logo on the building or an imposing banner behind the Diabolical Mastermind when he makes his world-threatening rants.

Some groups, however, carry this to a ridiculous extreme, especially if a megalomaniac villain is in charge or a MegaCorp produces everything. When this trope is in play, the design will be wantonly slapped on everything in sight, down to the most mundane items and meaningless locations. Bathroom doors, coffee mugs, staplers, golf carts, Highly Conspicuous Uniforms — nothing is out of the question, no matter how trivial or impractical it may be. This reaches its fullest expression when entire vehicles and even bases are constructed in the very shape of the logo.

This is true even in an Elaborate Underground Base or a Supervillain Lair, where the only people present are supposed to be the Minions and the Goons; it's almost as if the Evil Overlord was worried his legion of mooks would forget where they were if they weren't reminded every two minutes.

Note that this trope is not limited to villains or Evilness. Good guys love branding, too.

Also see Highly-Conspicuous Uniform (when the sigil is overused on the mooks' clothing), Malevolent Mugshot (when a villain puts their own image everywhere) and Conspiracy Placement (when the Ancient Conspiracy hides clues among the Muggles). May Contain Evil. Symbol Face might be a part of the spam.

Not to be confused with Instant Runes displayed by the copious dozens.

Example subpages:

Other examples:

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    Anime & Manga 
  • Pokémon: The Series:
    • The PokéBall design is absolutely everywhere in the anime.
    • Team Rocket's big red R gets a lot of play too.
    • In Pokémon Adventures, each member of Crystal's main party has a star somewhere on its body.
  • Nadia: The Secret of Blue Water: Yellow eye symbols adorn almost everything possessed or controlled by Neo Atlantis or Gargoyle.
  • In Naruto, pretty much every single character is wearing the symbol of their respective villages due to the fact that they are the equivalent of soldiers. Even the ones who have been exiled or gone permanently AWOL wear defaced ones.
  • NERV does this in the Rebuild of Evangelion movies. Crosses and sephirots appear all over Neon Genesis Evangelion. Even the disposable paper cups used in the NERV base for coffee breaks have the organization's symbol on them.
  • In the Tenchi Muyo! OVAs, Doctor Clay imprints his personal mark on virtually everything he owns. Washu knows this, and is able to locate the bridge of his spaceship because it is right behind said mark on the hull. This is also how she discovers that Ryoko's been replaced by a Shapeshifting Evil Twin.
  • Soul Eater:
    • The Shinigami mask in Death City.
    • Asura's three eyes symbol appears wherever his madness is taking hold. Medusa has a major penchant for arrows as a symbol, to the point of her blood dripping out in arrow-shaped drops.
  • Digimon
    • In Digimon Adventure, the Digivice.
    • In Digimon Tamers, the Zero Unit and the hazard symbols.
    • In Digimon Frontier, several of the Legendary Warriors including one of the villains have stylized Kanji for their respective Elemental Powers incorporated into their designs. Special mention goes to Takuya though, since all of his Digimon forms except for BurningGreymon have the fire symbol somewhere on their armor.
    • In Digimon Universe: App Monsters, Onmon has a blue power-on symbol on its helmet and Offmon has a red power-off symbol on its goggles. The designs of their higher-grade forms get these symbols all over their clothing and armor.
    • In Digimon Ghost Game, Angoramon has a rabbit symbol associated with his evolutions. It first appears on the ear-blades of his Champion-level form SymbareAngoramon and later appears in several places on the armor and weapons of his Mega form Diarbbitmon. He also has a teacup with the symbol on it.
  • In an episode of Yu-Gi-Oh!, a milk carton bears the Kaiba Corp logo.
  • In Fairy Tail, anything a guild owns and all members constantly sport the guild symbol, usually as magic tattoos. Treasure Hunter guilds also have them on their clothing.
  • In Penguindrum, several unrelated companies use a certain penguin symbol, which is also representitive of the series itself. A similar logo appears in various locations and represents the Kiga terrorist group.
  • 20th Century Boys has the symbol for Friend's cult, which shows up on everything from t-shirts to buildings as he gains power.
  • In Yatterman Night, everything belonging to the Yatter Kingdom bears the original Yattermen's logo, up to and including the walls that enclose it.
  • Sgt. Frog:
    • Played straight (Keroro's 'K66' and Kululu's '966') and parodied (one episode has shutter doors emblazoned with a NERV KERO logo)
    • The first OP uses this to represent their invasion.
  • Dog Days has this by default thanks to the setting's Crest Magic, which makes it so any spells or special attacks are preceded by a giant manifestation of the user's nation's emblem appearing behind them.
  • Rabbit head silhouettes appear all over the place in the anime for Miss Kobayashi's Dragon Maid in reference to Cool-Kyou Shinsha's Author Avatar.
  • The Sereg castle and knight training grounds in Snow White with the Red Hair is absolutely covered in the knight group's emblem, an anchor like bottom topped with a diamond shape with concave sides around the crest of the country. It's incorporated in repeating patterns carved into the stonework, carved in large relief over doorways, and on banners and flags. In some places it is set in a shield and in others on its own.
  • GTO: The Early Years: Yagyo Atsuki's "demons" graffiti the kanji for "oni" everywhere, including Ryuji and Nagisa's bus.

    Audio Plays 
  • In the Grand Finale of We're Alive, it's revealed that 14 years after the initial outbreak the new emerging society of survivors has adopted Ink's symbol that he used to control the zombies as their own. It's on the flag, the armbands worn by guardians and pretty much anywhere else they can put it. The symbol acts as a sort of instinctive stop sign for the infected, preventing them from attacking anything or anyone marked with it so its widespread use is Justified.

    Card Games 
  • Magic: The Gathering:
    • The guilds from the Ravnica block all have their own signets, though how they're placed varies. Gruul signets are illegible territorial markings drawn in what the Gruul Signet card describes as blood, sweat and muck, Simic signets are placed on all their artificial lifeforms as a trademark, Orzhov signets are either carried, indicating a master, or tattooed, indicating a slave. Izzet signets are the most megalomaniacal, as they're frequently redesigned to look more and more like a vanity portrait of the guild leader. The Dimir subvert this, as they are a very secretive guild that officially does not exist So, while they have a signet, it's only seen either by precious few or by those they are about to eliminate.
    • Any guild-aligned card in Ravnica block (in the guild's combination of colors, in one color with an ability in the other, or using the guild's unique ability) had a transparent version of the guild sigil (except the Izzet card Hypervolt Grasp, which has the Gruul signet by mistake). Likewise, "snow" permanents in Coldsnap had a transparent snow-mana symbol (a snowflake).
    • Any spell from the Invasion block with a kicker cost had either all or a part of the Invasion symbol on it, depending on the color of mana in said cost.
    • Also, the Phyrexian symbol and the Mask of Pain (Yawgmoth's symbol) are often used on cards related to Phyrexia. The Mask of Pain appears in the Nemesis logo and was later used as the expansion symbol for Apocalypse.
      • Speaking of the Invasion block, the Coalition symbol was the symbol for Invasion; parts of it appear in a cycle of cards in Planeshift. Naturally, it also appears on Flagbearer cards.
    • More recently, the planeswalker symbol is used is planeswalker-related art (but not on the planeswalker cards themselves), as well as in the Magic 2010 logo.
    • And in Scars of Mirrodin, the cards themselves are getting it: With the exception of the five basic lands and three planeswalkers, every card in the set has either the symbol of the now-native Mirrans, or the before-mentioned Phyrexian symbol (resembling the Greek letter phi Φ) in the background of the textbox. Mirrodin Besieged makes the Phyrexian phi superimposed on the Mirran sun its expansion symbol, and New Phyrexia makes the phi itself the expansion symbol.
    • The March of the Machines expansion reveals that, when Phyrexia is preparing for an imminent invasion of a plane, their symbol just naturally starts appearing in unusual places at their destination.
    • Innistrad has the symbol of the archangel Avacyn on nearly every human-related card. It fits better if you imagine it in the place of a Christian cross.
    • Watermarks returned for Khans of Tarkir block, with the symbols being those of the five clans, although more than a few cards were independent of the clans and didn't have one. This became a plot point in Fate Reforged, with the dragon broods receiving their own tweaks on the clan symbols, and those symbols being used exclusively in Dragons of Tarkir.
    • It's not done with watermarks, but Amonkhet is encrusted in a symbol based on the horns of Nicol Bolas, self-proclaimed God-Pharaoh. Setting aside the skyscraper-sized set of horns built into the skyline over Naktamun, it's built into the architecture, the equipment, the clothing of the citizens. Even the weapons are often bifurcated in order to resemble Bolas's horns, and bows have the horn shapes built into them.
  • The Koa'ki Meiru monsters from Yu-Gi-Oh! all feature their emblem somewhere on their person.
  • The Star Wars Customizable Card Game made Rebel and Imperial symbols their card backs, as well as the symbol for characters of that alignment. Lightsabers were used for Jedi/Sith Masters and Force icons.
  • Most editions of the Illuminati card game by Steve Jackson Games do a variation: The Illuminati symbol (an eye in the pyramid, sometimes simplified to a dot in a triangle) appears on nearly every card, usually hidden.

    Comic Books 
  • Occurs regularly in Marvel Comics whenever the terrorist group HYDRA appears.
  • Batman
    • Oh dear lord, Batman and his obsession with making everything look like a bat. Of course, it's somewhat justified in his case; you need a strong brand identity to be an effective Terror Hero.
    • His enemies also tend to be, shall we say, "strongly themed" in their choice of accessories, lairs, vehicles... For The Riddler it's the question mark.
  • CrossGen:
    • The two houses of the First have their own respective swirl emblems, and the power-inducing Sigils are the two swirls put together to form a red-and-yellow yin-yang.
    • Literally inverted by Big Bad Charon when he makes his own "inverse sigil" — the ligis — out of the negative space from the original sigil, and empowers a bunch of test subjects with it.
  • Superman:
    • Lex Luthor is a genius. So why do the killer robots that attack Superman so often have the LexCorp logo on them? (To be fair, he can usually "prove" they were stolen, or their release was a lab technician exceeding his authority, but still...) Possibly justified as it does make the news reports of the robot attacks free advertisement for LexCorp.
    • Superman's S symbol tends to be used a lot, just not to the extent of Bat's.
  • In DC Comics' Atari Force, the Atari "fuji" logo gets incorporated nearly everywhere, especially in the first series. Even the design of the Scanner One spaceship is a silhouette of the logo.
  • Tintin:
    • The symbol of the Bordurian regime is "the whiskers of Kûrvi-Tasch", a stylized representation of the dictator's moustache. It's absolutely all over the country, from flags and official buildings to military rank insignia, hotel lamps and car radiators. This goes as far as written and spoken Bordurian, which uses a circumflex shaped like a curved moustache.
    • The symbol of Kih-Oskh in The Cigars of the Pharaoh is used on cigars and the costumes of the members of the secret organisation.
  • Grant Morrison's Marvel Boy mini-series for Marvel Comics features Hexus the Sentient Corporation, an evil alien "social parasite" that spreads "logo-spores" throughout the atmosphere of its target planet. The spores infect people, forming a corporation which then consumes rival corporations and seduces whole populations through hypnotic ad campaigns, to the point where it literally owns everything and everyone on its host-planet. It then 'brands' the planet with its enormous 'X'-logo and feeds of the planet's resources, leaving behind a dead husk of a world covered in Hexus logos.
  • New X-Men, another Morrison work, made the X-symbol about as big as possible, while also desaturating the non-X portions of most outfits, making the giant X's stand out all the more. This was to give the X-Men a sort of "brand identity", a topic that Morrison was evidently fascinated by.
  • In the Lucky Luke book Jesse James, two bumbling Pinkerton Detectives have a Running Gag of their "undercover" being betrayed by their "P" logos.
  • A somewhat more realistic version in an early Hellboy story arc, where nearly every piece of equipment from satellite phones and guns to jetpacks goes wrong in the field — and they're all prominently branded with the (fictional) Zinco corporation's logo. While it's not unheard of for things to be obviously branded with logos like that, it's there to draw attention to the CEO's efforts to sabotage the BPRD by taking a loss as the low bidder to force the Bureau into using their sabotaged goods, because he's in bed with Rasputin and the Nazi remnant behind Project Ragna Rok.
  • The Evronians from Paperinik New Adventures tend to put their symbol everywhere (and most Evronians wear it on their chest), and have the habit of putting duck bills everywhere, even shaping the hangar entrances of most their ships this way.

    Films — Animation 
  • Played for Laughs with the BnL logo in WALL•E.
  • An example that doesn't concern organizations but individuals, with the My Little Pony: Equestria Girls movies. The main characters, as humans, don't have cutie marks on their skin, naturally, but those symbols of their pony alter-selves can be found everywhere on their possessions: clothes, boots, hair decs, schoolbags, nightwear, musical instruments, laptops, etc. We see Pinkie Pie's bedroom in Rainbow Rocks, and unsurprisingly there are balloon motifs on the walls and on her bedcover. (She also seems to have hearts as a secondary motif, like on the pajamas she lends to Twilight.) Forgotten Friendship shows they're even using the symbols as part of their signatures.
  • The hexagram emblem of Arendelle's royal family in Frozen. It appears as snowflakes for Elsa and flowers for Anna.
  • The symbol for Corona in Tangled is a yellow sun haloed with seven rays on a purple field, and appears everywhere in the city. Rapunzel starts to notice that she subconsciously incorporated the Corona sun pattern in the murals she painted in he room, which triggers her realization that she was the lost princess of Corona and that Mother Gothel had kidnapped her from her real parents.
  • The insignia of the Storm King is everywhere in 2017's movie of My Little Pony: Friendship Is Magic. In the same movie, though he's chiefly a warlord, he also explicitly has a head for self-promotion and a line of merchandise. The two-pronged symbol appears on his ships, troops and merchandise. Every one of his underlings (including Tempest, on the spot of her cutie mark) display it, and the seized Canterlot Castle is adorned with several banners to show the change of owner. Even the weapons of the common soldiers are spears with two blades in the same shape.

    Films — Live-Action 
  • The winged logo of Weylan-Yutani (as it was named in the original Alien) is plastered all over the inside of the Nostromo. It appears on uniforms, equipment, containers, coffee mugs, utensils, water dispensers, beer cans and even Jones the cat's food bowls.
  • Brightburn: Brandon drew his "B" symbol all over the inside of his notebook. He also left it on the plane he downed.
  • In G.I. Joe: The Rise of Cobra, the M.A.R.S. logo is plastered on everything remotely associated with Arms Dealer James McCullen, down to the elevator doors of his secret underwater Arctic base. The killswitch for the nanomite warheads has a screen saver with an animated logo!
  • In Austin Powers: The Spy Who Shagged Me, Dr. Evil's embossed logo can be found on nearly anything — makeup cases, motorized scooters, record turntables, even the doors of Dr. Evil's secret moon rocket.
  • Parodied in Spaceballs as part of a Take That! against "moichendaising", as everything on the villains' spaceship (Spaceball One) is branded with the Spaceballs logo, down to "Spaceballs the toilet paper" and "Spaceballs the bedsheet." This is largely because George Lucas giving Mel Brooks his blessing to parody Star Wars was contingent on Spaceballs having no merchandise.
  • A Series of Unfortunate Events has the VFD eye symbol everywhere, even as tattoos on the ankles of their members.
  • In Spy Kids 2: Island of Lost Dreams, the OSS logo is so ubiquitous that it's a Running Gag, even though the OSS is supposed to be a secret organization.
  • In the Hitman movie, all of the gear that the super-secret Organization gives its assassins is emblazoned with the group's logo. More than that, all the gear is made with their distinctive design aesthetic, like they're Apple. It's partially justified in the original games, as the fleur-de-lis Agent 47 uses was originally Doctor Ort-Meyer's logo and has no affiliation to 47's current employers, the covert International Contract Agency.
  • The Hellboy movies feature the BPRD logo on everything, and even has "BRPD" embroidered on their flak jackets. For an organisation so secret that they don't even want people asking "What does BRPD stand for?" This is a carryover from the comics, where the BPRD is more or less openly known.
  • A more subtle version was done in X-Men. Not so much the logo, but X's were put everywhere they could, particularly the underground doors. Magneto, by contrast, had a lot of "O"s everywhere.
  • Umbrella was especially guilty of this in Resident Evil: Afterlife. Did Wesker hit the "0" key a couple extra times when he was ordering the static clings or... what? Seriously.
  • In the Apocalypse film series by Cloud Ten Pictures, the Evil Empire One Nation Earth logo, which is based on the Eye of Providence pyramid design of the Great Seal of the United States, tends to pop up everywhere during the Tribulation.
  • A bizarre one in Armageddon, where the shuttles are rushed out in order to make the date of the mission — yet feature large decals with their names all over the interior. Apparently the NASA art department fears not the end of the world.
  • Lampshaded in Tomorrow Never Dies, in which James Bond makes a risky HALO jump into waters that are discovered at the last minute not to be international, but to belong to Vietnam. For obvious political reasons, this causes immediate concern for Bond's CIA contact, who asks if there's any US logos on Bond's equipment. His mood is not improved when the answer turns out to be that it's plastered all over everywhere on him.
  • Played for laughs in Bloodbath at the House of Death. The mysterious symbol of the evil cult is everywhere in the village... including on the lenses of the blind man's dark glasses.
  • The Western film, Massacre Time, has the powerful Scott family ruling over Laramie Town, with the patriach Jason Scott and his son Junior Scott being their leader. Throughout the entire town, their sigil, "JS" stacked over each other, is shown on banners, flags, and the Scott family's mansion.
  • Pirates of the Caribbean has the logo of the East India Trading Company under the leadership of Lord Cutler Becket. It turns up on every bit of company property from their coat of arms, their flag, and even on spice tins and small wooden chests.
  • The Citadel's skull insignia is everywhere in Mad Max: Fury Road: on a cliff face, on the backs of the Wives' necks, on their vehicles (including the roof of Furiosa's War Rig), etc.
  • The Tetravaal logo is all over the place in Chappie.
  • The Martian prominently features the NASA logo on all of their equipment, including the bottom of their shoes. Justified in a meta-case, since simply getting permission to use the NASA logo is an astronomical hurdle, so the filmmakers obviously decided to make the most of it.
  • In Die Hard, the symbol of the Nakatomi Corporation can be found everywhere inside the building, from tabletop imprints to light switches.
  • Ready Player One: Innovative Online Industries puts its "IOI" acronym absolutely everywhere, whether on the real or virtual world — equipment, drones, cars, Faceless Mooks' helmets, mechas, etc. Even on the CEO's tie. The society's main building is even shaped like "IOI".
  • Non-bad guys example in Guardians of the Galaxy: The Nova Corps puts their starburst symbol all over the place. Their fighter ships themselves are shaped like starbursts. Even Xandar's capital city resembles the sigil when seen from above. (Which could be explained if the city came first, and the sigil was inspired by it.)
  • The Transylvanian lightning bolt symbol from The Rocky Horror Picture Show appears on their clothes, flags and some of Frank's equipment.
  • In Iron Sky, the Moon Nazis continue the tradition of putting swastikas everywhere, including shaping their base like one. In The Stinger of the second movie, it's revealed that the Soviets have done the same on Mars, building a hammer-and-sickle-shaped base.
  • Shredder Orpheus has the EBN logo, an eye with a television pupil, on everything from their programs to their security cameras and products.
  • In Prehistoric Women, both the prehistoric tribe and the modern day one have plastered the symbol of the white rhino all over their territory.
  • Lampshaded in Captain Marvel (2019) with regards to S.H.I.E.L.D.:
    Fury: You look like someone's disgruntled niece. Put this on.
    Carol: [looking confused at S.H.I.E.L.D. hat] What's this?
    Fury: It's the S.H.I.E.L.D. logo.
    Carol: Does announcing your identity on clothing help with the covert part of your job?
    Fury: Says the space soldier who was wearing a rubber suit.

  • Eyes are a frequent sight throughout A Series of Unfortunate Events, and one of the identifiers of volunteers.
  • In Bored of the Rings, the cartoon image of Dickey Dragon is inescapable at Serutanland.
  • The Crying of Lot 49 uses the Trystero muted post horn icon for both this trope and Conspiracy Placement.
  • The Crimson Eye tends to end up on just about anything that is both evil and magical in The Dark Tower. And even some things that aren't magical.
  • Liv in the Future: Red eyes, associated with the government, appear everywhere except the motel Liv briefly stays at.
  • The Machineries of Empire: Personal and collective "signifiers" are very culturally important in the Hexarchate, but the Kel military are notorious for decorating with their ashhawk emblem in wall art and statuary wherever they can fit it, even on warships.
  • A Song of Ice and Fire:
    • Most noble houses are fond of placing figures from their coats of arms everywhere. The Starks have wolves, wolves everywhere. The Lannisters have lions, and lions, oh my. The Tyrells have roses drawn even on their chamber pots. And so on.
    • The Faith of the Seven stamp everything with their 7-sided star.

    Live-Action TV 
  • Agents of S.H.I.E.L.D.:
    • Pretty much every S.H.I.E.L.D. vehicle in has the organisation's eagle logo on it. The most noticeable is the team's plane, which not only has the logo all over the inside, but has it emblazoned across the upper surface of the plane itself. The inside of every S.H.I.E.L.D. facility we see also has liberal applications of the logo, although there is some variation in the level of detail and the style with which the eagle is depicted. Remember, this is a semi-covert agency, and some of these vehicles really shouldn't be emblazoned so openly. By the third season, S.H.I.E.L.D. has taken steps to avert this. Emphasis on steps.
      Coulson: See, this is why I had the S.H.I.E.L.D. logos removed from the cars. It's like you're screaming for attention.
      Bobbi: You know, we have a ginormous eagle symbol on top of our jet.
      Coulson: Yeah, I know. Sometimes I just can't help myself with the cool.
    • HYDRA in the second season; for an organization that's supposed to be completely covert, they don't have any problems wearing HYDRA lapel pins on their HYDRA jackets, carrying precious cargo in HYDRA-branded crates, or painting three-feet-tall logos all over their secret laboratories. Taken even further now that it's been revealed that HYDRA has been around for millennia. They left a trail for thousands of years that FitzSimmons manage to pick up on from an old NASA mission patch combined with copious research. Since S.H.I.E.L.D. was corrupted from the start by HYDRA, maybe that's where they got into the habit.
  • Are You Afraid of the Dark?: In "The Tale of the Curious Camera", all of the Spooky Photographs bear an insignia of the Gremlin. When it escapes into the computer at the end, the monitor also displays the sigil.
  • Mostly averted in Babylon 5, as the various factions are restrained with their symbols (for example, EarthForce soldiers only wear one symbol on their uniform, and their equipment bears it only when it's military ships or bases that would have it anyway in Real Life). However, on one occasion, we see a Centauri-made time bomb wearing their infamous hairdo...
  • The Barrier: The dictatorial government's triskelion shows up in a lot of places. It has even replaced the coat of arms on New Spain's flag.
  • Doctor Who:
    • The Time Lords have the Seal of Rassilon, which the TV Movie takes to insane levels.
    • In "Tomb of the Cybermen", many of the surfaces in the Cybermen's secret lair (including the front door) are emblazoned with a stylized representation of a Cyberman's head.
    • In "Revenge of the Cybermen", the Vogans have their swirly symbol (that would later become the Seal of Rassilon) plastered all over their city: showing up on uniforms, as wall decorations, inscribed into furniture, etc.
    • In "Dark Water", the Cybermen felt it necessary to decorate the doors of the 3W Institute with the Cybus logo for some reason.
  • Firefly: An actual subtle version, as they're never actually mentioned in-'verse, but Blue Sun is omnipresent on every central planet. It also adorns much of Jayne's clothing (including a shirt which River promptly slashes up... while Jayne's wearing it).
  • Fort Boyard: The tiger head is the very symbol of the show, from the felines guarding the treasure room. The Masters are wearing tiger masks, a tiger bust is turned to open the boyard coffer, and the stylized tiger head cover the Fort.
  • Game of Thrones:
    • The Tyrells don't have a single item of clothing without a floral pattern on them. Their love of roses is discussed when Lady Olenna Tyrell is less than impressed by the embroidery of one of her relatives:
      Lady Olenna Tyrell: Another golden rose. How original. I eat from plates stamped with roses. I sleep in sheets embroidered with roses. I have a golden rose painted on my chamber pot, as if that makes it smell any better. Roses are boring, dear.
    • Also discussed by Oberyn Martell, who says the Lannisters are "overly fond of their gold, and their lions, and their golden lions." Many Lannisters appear to love buttons, clasps, brooches, etc. in the shape of lion's heads.
    • Sandor Clegane has a helmet in the shape of a dog.
    • Robert, Joffrey, and Renly all wear crowns with antler designs and Baratheon guardsmen have horned helms.
    • Oberyn Martell's robe is ornamented with tiny golden suns.
    • The Tullys carve fish into pretty much every column they possess and wear armour that resembles scales.
  • Heroes: The logo of the Company, half of the famous DNA double-helix, appears repeatedly. It's uncertain if this is Sigil Spam or a Running Gag, however. Word of God says that it has no particular significance to the show's mythology.
  • Highlander: The Watchers have the double-layer Masquerade that their organisation is secret, and keeps the target of their watching — the Immortals — secret, too. But they have their logo tattooed on their wrists. Even putting on one's shoulder would be more inconspicuous.
  • Iron Chef America features its crossed knives logo just about everywhere. All around the Kitchen Stadium set, on the furnishings, patches on the Iron Chefs' jackets, Alton's monitor, projected as mini-spotlights on the floor, and even as the "X" in the "Next Iron Chef" show title graphic.
  • Heroic example in Kamen Rider Kuuga, right after learning about the "warrior" ancient rune that symbolizes Kuuga, Godai makes a point of sewing and printing the emblem on his clothes. It also spontaneously appears in his Cool Bike and on the Monster of the Week's body after it gets a finishing blow.
  • Kingdom Hospital features its distinctive "stylized red goat's head" on the front of the hospital; on internal stationery; in a computer-generated screensaver; etc.note  It's explained In-Universe: the hospital's marketing director, Dr. Jesse James, tends to go overboard with this; the tendency also extends to his "Operation Morning Air" campaign.
  • Kings: Butterflies can be seen everywhere in Shiloh and on the uniforms and weaponry of the Gilboan army.
  • Lost: The Dharma Initiative is probably the epitome of this trope: their logos are found everywhere on the Island. Playing cards, ping-pong balls, chocolate cookies — everything inside their stations has a Dharma logo. It is even present on live sharks! And on random doors embedded in rocks that don't lead anywhere. And on all of the supplies. Except the Apollo bars — those are produced by the Hanso Foundation who also run the Dharma Initiative, so there's no need to alter their packaging.
  • The Nazis in The Man in the High Castle seem to put swastikas everywhere, from shelve layouts to tape drives. They even melt down the Liberty Bell and turn it into yet another swastika.
  • Millennium uses the Millennium Group's Ouroboros logo as a repeating motif.
  • Mission: Impossible:
    • The episode "The Killer" underlines that this is actually expected of some industries, like hotels. When setting up a fake hotel, the good guys are shown applying the hotel's name ("Raeburn") in initial miniature on menus and glasses — and they have to do it all in less than 15 minutes, because the villain just named the hotel and will soon arrive. He chose one hotel at random but is taken to the bugged one by the second taxi of the line.
    • In "The Golden Serpent", the eponymous organization (which, it should be pointed out, is a drug syndicate) for some reason feels the need to decorate its hidden drug processing lab and the uniforms of its armed mooks with a golden serpent symbol.
  • MythBusters: Though it is probably more for legal reasons than anything else, this show does this with just about every material they use that isn't going to get blown up/crushed/shot in the next five minutes. They even lampshade it every now and then:
    Adam: I only drink MythBusters brand cola!
  • Power Rangers:
    • Way back in season 2 of Mighty Morphin' Power Rangers, Lord Zedd has a Z on his staff, and his Putty Patrollers have a Z on their chests and knees. The Z on their chests makes them break apart like crash test dummies.
    • The "Zyu 2" episodes of MMPR invoke this with all of the objects pulled out by the Rangers, right down to Billy having a hand mirror with his power coin logo on the back.
    • Power Rangers S.P.D. puts the SPD logo on every random, non-phlebotinum-ized item belonging to the organization, down to a shovel that Syd had brought along. Her CD player has the logo in three places. Even their finishing moves shifted the view to a background made entirely out of SPD logos! This is due to the same phenomenon occurring in the Super Sentai series SPD was adapted from, Tokusou Sentai Dekaranger.
    • In the following season, Power Rangers Mystic Force, the stylized "M" logos are everywhere, incorporated into chestplates, visors... Even the other gear and designs that don't match the logo are still M-shaped.
    • Though not to the SPD extreme, the dino footprint logo is all over everything in Power Rangers: Dino Thunder. Since this was Tommy's power coin symbol as the Green Ranger back in the day, you really gotta wonder what it says about his ego. (Out-of-universe, both symbols come from sentai, and the connection isn't there.)
  • Revolution: There is little in the Monroe Republic that Bass Monroe doesn't have his logo on. In the episode "The Children's Crusade", it reaches to horrifying levels in which young people are snatched by the Monroe militia for "re-education" and actually have the logo branded on their right wrists. The episode "Nobody's Fault But Mine" reveals the origins of the logo, by showing that the logo is supposed to represent the friendship between childhood friends Miles and Monroe.
  • Much like the books, the symbol of the Volunteer Fire Department is a frequent sight among the architecture and even landscape of the world in A Series of Unfortunate Events (2017), especially noticeable due to them not gaining much weight in the story until after the source material for Season 2, but having the symbol shown frequently through Season 1.
  • Smallville: By Season 9, Clark Kent takes to burning his family crest on the scene of every save he performs, as both a Calling Card and to inspire the disenfranchised population of Metropolis that they do have someone protecting them.
  • Squid Game: The circle, triangle, and square symbols of the games are everywhere: the calling cards, the guards' masks, and the sets where the games take place.
  • Stargate SG-1: The Ori use their symbol for everything, their crusaders' weapons, the fire pits they execute nonbelievers in, the power sources in their ships, even their ships themselves follow the pattern.
  • Star Trek:
    • The Terran Empire put their symbol not only on the uniforms, but also in seemingly every corridor on their 23d-century starships. Compare that to their Federation counterpart across the mirror, who are so frugal about it at the time that it took until the movies to show us what the Federation's symbol actually is.
    • Star Trek: Discovery has uniforms sporting hundreds, potentially thousands, of tiny Starfleet deltas.
    • Star Trek: Picard: The stylized mermaid emblem of La Sirena can be seen at the top of the bridge chairs, in the shape of the communicators, the image on the coffee mugs, the logos on the cargo crates, etc.
  • Torchwood: They put the name on everything from the SUV to their guns. Suffice it to say, Torchwood's existence is not a very well-kept secret. Although Torchwood One seems to have been far more discreet, as no-one knew they secretly operated out of Canary Wharf. Torchwood Three meanwhile are a small group in Cardiff, apparently operating under the (correct) belief that the Welsh will neither notice or care about all the weird stuff going on all around them, making this something of Refuge in Audacity.
    A totally random old lady: Bloody Torchwood!
  • UFO: Super-secret SHADO puts its name and logo on all of its vehicles, even though SHADO's existence itself is secret.
  • In Wallenberg: A Hero's Story the protective passports have a lot of stamps. Justified as it was needed to impress the Nazis.
  • The Wheel of Time: The Dragon's Fang (the black half of a yin-yang, sharp end down) appears spontaneously a few times:
    • In episode 1, while scouting the Two Rivers, Lan finds that trollocs slaughtered about 15 sheep and arranged their bodies into the symbol.
    • In the flashback in episode 3, when Nynaeve kills a trolloc in the village's sacred spring, its blood forms the symbol in the water.
    • In episode 3, when Thom kills Dana to save Rand and Mat, her blood also forms the symbol in a puddle.
    • The symbol is used deliberately for the first time in the Cold Open of episode 6, where Tairen villagers burn down a young Siuan Sanche's house and scrawl the symbol on a wall as a threat.
    • In episode 8 Lews Therin Telamon, the previous Dragon, wears on his chest a golden dragon shaped like that.

  • Red Hot Chili Peppers have their asterisk logo, which appears on much of their merchandise, and is identifiable to the band's fans without the name being mentioned. Whenever the band release a new album or single, the asterisk logo will appear in some form on the artwork. Also, many fans show their dedication to the band by having a tattoo of the logo (thanks to former guitarist John Frusciante having one).
  • The "crossed-hammers" insignia is one of the best-known icons from Pink Floyd's The Wall. The 1980 tours; the movie; the 1990 Berlin show; and the new tours all have this logo emblazoned everywhere.
  • Aphex Twin has his famously creepy Slasher Smile that he implemented to an excess to counteract musicians who kept themselves in the realm of The Faceless. His different album/single covers saw many variations of the face; in an oil painting (...I Care Because You Do), pasted onto children (Come to Daddy) and bikini-clad women (Windowlicker), appearing in a spectrograph ("[Equation]"), or just plain and pressed up to the camera (Richard D. James Album). The man has retrospectively admitted that he did overdo it.
    • In addition, he also has put the simple Aphex Twin logo on most of his albums, many EPs, and most of the merch as well.
  • Hardcore Punk bands love this trope, since it leaves a lasting impression and remains identifiable on its fans, in addition to the fact that they're typically very simple to reproduce. Some bands and their fans (Black Flag, Crass, and the Dead Kennedys in particular) would take advantage of that fact by marking up various surfaces and locations with stencils or free-drawn versions of their logo using spray paint, markers, or anything they could get their hands on.

  • Naturally, Data East's Batman pinball liberally uses the bat-logo. it even appears on the front of the Flugelheim Museum just because.
  • The playfield for Stern's Iron Maiden is decorated with an unidentified swooping katana-like symbol in various sizes; its meaning is never revealed.
  • Unsurprisingly, Canada Dry by Gottlieb (a rethemed version of their earlier El Dorado) features the drink logo all over the playfield and backglass.
  • Stern Pinball's Playboy has numerous Playboy rabbit logos scattered around the playfield; the player must light them all to collect a Playmate.
  • The Metallica pinball has the band's "throwing star" icon peppered all around the playfield.

    Tabletop Games 
  • Warhammer 40,000:
    • The Imperium slaps Aquilas on everything it can, and also seems fond of skulls, whether real or modeled. Individual Space Marine Chapters, particularly the Ultramarines, are fond of this with their Chapter badges; in an image of an Ultramarine from the Deathwatch supplement Rites of Battle there are at least sixteen visible badges on his armour. The Sisters of Battle tend to be covered in Fleur-De-Lys symbols, and the Mechanicus has their cogwheel insignia. In fact, the only Imperial institution that avoids Sigil Spam is the Officio Assassinorum, as it'd probably be counter-productive in their case.
    • Chaos forces, similarly, like to apply the eight-pointed star of Chaos and the icons of the Dark Gods wherever they can, and also use skulls often. And the Chaos symbols are partially weaponized, since looking at them leaves you nauseous or drives you insane.
    • The Khorne Lord of Skulls kit. Virtually every surface is adorned with either the Blood God's symbol or the eight-pointed star, to the point where each individual section of its treads sports two Khornate skull symbols. The front view depicted in that link has no less than 23 visible Khornate skulls. (Don't even try to count the genuine skulls — even the sculptor lost count.)
    • The Tau are almost restrained by comparison, their symbols appear on one shoulder pad of their infantry and the doors of their tanks.
    • Eldar Aspect Warriors will usually have their Aspect rune painted on their helmets, and then have it molded or painted onto their armor in several places.
    • Genestealer cults like to display their distinctive coiled wyrm symbology prominently, and often emblazon it on everything they own. The Hivecult is particularly extreme in this regard; every member carries at least one cult icon on their person, and weapons such as knuckle dusters, throwing stars and daggers are often fashioned in its image.
  • Call of Cthulhu: In the adventure Tell Me, Have You Seen The Yellow Sign? a Mardi Gras krewe is actually a front for a cult planning to bring Hastur back to earth. They spam the Yellow Sign everywhere around New Orleans because they need as many people to see it as possible for the ritual to actually work.
  • In Battletech, the Great Houses, Clans and ComStar all put their emblems in every conceivable place they can, from military equipment (where it serves as a mark of allegiance) all the way to incorporating them into architecture. House Davion's throne room in New Avalon even has a raised dais where the First Prince sits that is in the shape of a extremely large House Davion insignia. Heck, Janos Marik had the House Marik sigil tattooed on his forehead! And House Kurita, apropos for the pseudo-Feudal-Japanese culture they have instilled into the populace, uses their house logo as a family mon (Japanese heraldic symbol), so not only is everything Kurita marked with the house logo, everything Kurita is marked with the house logo as well.

    • The "Three Virtues" symbol crops up everywhere. Every faction uses it, both in and outside of the Matoran Universe. There is a species of burrowing animal that dig all their tunnels in this shape, and even the fragments of the planet Spherus Magna took up this shape when it exploded.note 
    • The Mask of Shadows, worn by their leader, is a symbol for the Brotherhood of Makuta that tends to pop up in a lot of places, including a gigantic sculpture of the mask acting as the entrance to his "secret" prison.
    • The Mask of Shielding is the universal symbol for Physical God Mata Nui, so many places of importance bear its shape, although some are also tributes to actual people who wear the mask.
    • The Great Spirit Robot icon appears on the Mask of Life, and several places in Karda Nui.
  • LEGO bricks themselves tend to have the LEGO logo all over them. While some don't have any markings or only one or two, classic bricks will have a logo on every stud, leading to potentially dozens, hundreds, or in the case of the largest base plates, thousands of instances of a logo. Per piece.
  • G.I. Joe: while the titular counterterrorist force has their current logo on their war machines, Cobra takes it to the illogical extreme. Every vehicle they produce has at least three of their immortal COBRA sigils on it as a prerequisite, and some, like the HISS Tank, are somewhat serpent-shaped. Their average footman has a huge cobra on their chest and a tiny one on their shoulder. Most of their bases are emblazoned or shaped like the logo. Say what you will about his sanity, but the Commander knows a thing or two about brand loyalty (Cobra-Cola, anybody?).
    Web Animation 
  • The smiley face in Lucky Day Forever. Seen in advertising, medals and basically anything to do with the Whites.
  • RWBY: Every single character has a personal sigil, which can often be found on their weapons and other personal items. Weiss Schnee's sigil probably shows up the most. It's identical to that of her family's company, and her glyphs take the same shape.

  • Girl Genius:
    • The Wulfenbach family signs everything with their rook/castle mark, including tube fasteners and bombs.
    • This seems to be par for the course for Spark sigils, since Dr. Bettle's beetle, Heterodyne trilobyte and Sturmvoraus winged cog are just as ubiquitous in their respective towns, appearing on everything from candy toffees to eldritch clockwork horrors. Those people love their mad scientist overlords.
    • The novels confirm that this is standard for Sparks; they're insane egomaniacs, so of course they want everyone to know that they built the latest horrific abomination of science. Klaus encourages this, as when said horrific abomination of science eats a village, it makes it much easier to assign blame.
      Gil: And this... this was made by... um... Count Harken Maganox.
      Susa: Wow! Woger said you could recognize a Spark's style by his work! That's amazing!
      Gil: Well... sometimes it is easier than others...
      Bang: The fool signed it!
  • Gunnerkrigg Court has the alchemic symbol for bismuth, which acts as the semi-official symbol for the Court, and seems to be stamped all over the place — tapestries, doors and windows, notebooks, cabs, other Court technology... the monument to the Court's first dragon slayer. And student clothes that aren't even uniform, like caps. Not to mention Visitor passes
  • Homestuck has plenty of Arc Symbols to go around, but the ones that fit this trope the best would be the Sburb house logo, the Skaia spirograph, the triangular fractal, the Carapacian barcode tattoos, and, on a more sinister note, the Condesce's spoon and fork logos.
  • Sleepless Domain: Each Magical Girl has her own identifying mark called a Sigil that represents her. In her non-transformed state, a girl's Sigil takes the form of a Power Tattoo somewhere on her body, and after she transforms, it's often incorporated heavily into her costume. Coordinating Sigils are a good sign of a thematic team — for example, Team Alchemical all have triangular old-world alchemy symbols that appear on their chests, and when they transform, their Sigils appear on their earrings, belts, and in several places on their dresses.
  • HeretiCorp in Sluggy Freelance. This is done intentionally however, as their logo triggers Oasis's Berserk Button and they're trying to lure her out.
  • Last Res0rt does it a lot, but it's justified because it's the show's logo, so they've got a damned good incentive to push The Merch.
  • Suppression has the logos for the Wight Family and Santris Industries, a Slasher Smile mask and a skull shaped gear respectively. All the Wights wear some trinket with the mask on it and the Gas Mask Mooks wear both symbols.
  • In Exterminatus Now, the extremely secret Mobian Inquisition puts their sigil on everything... including a label saying "Property of the Mobian Inquisition" on their secret agent's spy gear.
    Jamilla: ...I told them it should say "Not Property of the Mobian Inquisition".
    Morth: Yes, because that would have fooled me completely.
  • Hell(p) does this a lot with the red cross symbol both in- and outside of the story. Justified since it's the official symbol of the Help Service, where the protagonists work, and of the comic itself.
  • In Rhapsodies The Circle Band has the band logo (the Chinese symbol "Fo" superimposed over an ouroboros) on nearly everything, from T-shirts that half the band wear all the time, Kevin's drum kit, to the side of the band's van.
  • League of Super Redundant Heroes: One minion from "Hydralisk" wonders if it's a good idea to plaster their brand all over their "secret" bases... including shaping the building itself like said symbol.
  • Magellan: Every official member of the Magellan organization sports the same symbol somewhere on their uniform: a black septagram in a yellow circle. Even if their personal costumes already have some sort of insignia. The various Magellan branches have their own, separate team logos, but they all incorporate the seven-sided star. On Magellan Island (site of their training academy), the yellow/black insignia is everywhere, including cadet uniforms.
  • Metompsychosis Union: OPAL has their logo stamped all over buildings and walls in the Greater Garlen Product Commune.
  • Our World: A kind of triskelion made of three arcs forming a broken circle, each with a tangent at the counterclockwise end. First appears in the prologue on the jumpsuit of the Amnesiac Hero. Later found everywhere on the secret base of her former captors.
  • The Mansion of E:
    • In the Mansion of E and its Basement the "E" is all over furniture and Human-made machinery.
    • In the flashbacks set in the Yurpsland University there's rectangular "YU" on the background wall.
    • The panels referencing the past of the Earls of E have their "E" insignia. The real distant past has a stylized "Ett" slowly transforming to "E".
    • The panels with their neighbours and then bitter rivals from S have "S" insignia.
    • The strips about the Northwoods war have alternating "Y" for King Yorik and "W" with an arrow on top for the Northwoods Alliance.
    • In flashbacks, where characters are black silhouettes, their allegiance is indicated by insignia on their helmets: "Y" (Yorik or Yurpsland), "E", "S", "W" (Northwoods), "H&S" (Hack and Slash).

    Web Videos 
  • Spoofed in Interns of F.I.E.L.D., naturally, as it is parodying said tendency in Agents of S.H.I.E.L.D.
    Black Skull: For a super-secret agency, it's super-weird you guys put your logo everywhere.
  • The marble race Youtube channel MIKAN puts their orange logo on nearly anything circular.

    Western Animation 
  • Ben 10: By the time of Ben 10: Alien Force, the Omnitrix symbol is on almost everything Plumber-related, which is justified by The Reveal that the symbol is actually the universal peace sign. What's not so justified is why the Plumbers were never associated with the insignia before this.
  • Both the Hive Academy and the Teen Titans from the Teen Titans (2003) cartoon use this trope.
  • Phineas and Ferb:
    • Doctor Heinz Doofenshmirtz has a jingle for his evil company, Doofenshmirtz Evil Incorporated. Furthermore, the jingle is customized for every place associated with him.
      "Doofenshmirtz Evil annex!"
      "Doofenshmirtz abandoned self-storage!"
      "Doofenshmirtz abandoned vacuumcleanerfactory!"
      "Doofenshmirtz out in the forest!"
      "Doofenshmirtz holding a bucket!"
      "Doofenshmirtz Evil is carpeted!"
      "Doofenshmirtz's basement."
      (Tuneless) "Doofenshmirtz Quality Bratwurst!"
    • The "D. E. Inc." logo appears on his vehicles and many of his Inators.
  • In the cartoon version of Inspector Gadget, M.A.D. is prolific with its symbol — largely because the protagonist is Too Dumb to Live and it won't make a difference whatsoever.
  • Transformers, all incarnations:
    • The Autobot or Decepticon symbols are on every Autobot or Decepticon, often in multiple places. At least this case it's justified for being faction badges. Still kind of odd when the series motto is "Robots In Disguise" and Optimus has a giant Autobot logo on his trailer.
    • Many items belonging to them will also have the logos.
    • The Decepticons have a base that's a giant Decepticon symbol. The base even appears in the IDW comics, where the whole disguise thing is emphasized much more than in any other incarnation. In that case, it's fairly justified, as the base is usually only deployed that openly when the Decepticons figure there's nothing anyone can do about them.
    • Beast Wars even has the Maximal and Predacon symbols in Robo Cam, indicating that our heroes (and villains) are seeing their symbols out of the corner of their eyes 24 hours a day. Lest they forget which side they are on...
  • The Hanna-Barbera Pac-Man cartoon works the iconic "missing pizza slice" shape everywhere in the show's world design, including the sun.
  • ThunderCats (1985): Painting their symbol on everything is apparently an obsession for the ThunderCats, nearly as much as adding the words "thunder" or "cat".
  • Fantastic Four: World's Greatest Heroes:
    • This incarnation of Doctor Doom loves having a logo of his mask forming a V all over his Supervillain Lair.
    • Not to mention the Four themselves, who not only mark their vehicles with their numeric symbol but have a giant holohraphic 4 floating above the Baxter building. The Thing even spray-paints a blue 4 on his chest as a sort of Chest Insignia.
  • In the second Teenage Mutant Ninja Turtles series, The Foot's tendency to plaster its logo everywhere made for a minor wall banger, as the organization's dragon claw symbol was also used in its legitimate operations, meaning that anyone who got a good look at a Foot Ninja would see the symbol adorning the Foot's very visible skyscraper base and put two and two together without effort.
  • In Avatar: The Last Airbender, every nation has a symbol but only the Fire Nation seems to love theirs. It's on all of the military uniforms and vehicles, the nobles work it into their everyday outfits, it's hung just about anywhere in a Fire Nation city or colony. A container of food can't even be sent to a poor fishing village without stamping it on. Explained in-universe that the Fire Nation has a much heavier nationalistic mindset than other countries and everyone takes their patriotism a bit too far.
  • On Wakfu, the city of Breta (especially the palace) is not only covered everywhere with Governor Cassis's sigil (which, incidentally, features his stylized face), but the town guards also have the habit of stamping everything that enter the city, up to food and people, with said sigil. Including with the big stamp adorning their helmets, which amounts to a solid headbutt. Even Cassis's Humongous Mecha is basically a huge set of stamps, leaving the sigil imprinted in the ground wherever he tries to smash an opponent.
  • In the Classic Disney Shorts Wartime Cartoon "Der Fuehrer's Face", Swastikas are omnipresent in the satirized version of Nazi Germany. There are Swastikas on all the uniforms of the enforcers, but in addition, the fire hydrants are shaped like Swastikas, the hedges are trimmed as Swastikas, and even the clouds in the sky are in the shape of Swastikas.
  • Throughout the between-season Gravity Falls shorts and early season two, a symbol of an eye (resembling that one of the enigmatic demon Bill Cipher) that has been crossed out is seen in both the credits and the environment. In the episode "Society of the Blind Eye", it is discovered that the sigil belongs to the titular group, which erases the memories of Gravity Falls citizens who have seen too much of the area's oddities.
  • Hawk Moth from Miraculous Ladybug makes heavy use of butterfly symbols, courtesy of his akumas and the butterfly-shaped masks that appear on many of the akumas. This, however, really applies to his civilian identity, as Hawk Moth (actually Gabriel Agreste) spams his home and even his brand with stylized butterflies. Some are obvious, like the logo of his clothing brand, while some are subtly integrated into other designs. It nearly bites him in the ass when Ladybug starts to catch on to his butterfly symbol resembling a logo from his design, and he ends up needing to pull a False Flag Operation to divert suspicion.
  • In He-Man and the Masters of the Universe (2021), anything connected to Castle Grayskull or the Power of Grayskull bears its symbol, a stylized skull. From artifacts like the Sword of Power to appearing on the clothing of the transformed Masters of the Universe.
  • In Samurai Jack, any structure on Aku's Earth is likely to have embellishements that resemble Aku's horns.


Video Example(s):


Cliffhangers Are the Worst

Lampshaded by Mariner after the holonovel, saying she's glad Boimler didn't end his program on a depressing catch for a sequel. This naturally leads into the actual hook: a familiar character joining a scary, "secret" organization.

How well does it match the trope?

4.85 (13 votes)

Example of:

Main / SequelHook

Media sources: