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Sexy Packaging

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Okay, she might mention a "Fur Bikini" in the lyrics.

A cover or packaging for a product uses overt sexual imagery (exactly how overt can depend on the product).

The product really could be anything: a movie, a game, even consumer goods. And it doesn't matter if the product actually involves sex or not. It could actually be covers for porn films, or it could be the sticker on a jar of peanut butter. What matters for this trope is the cover shows something sexy.

And the exact form doesn't matter, save for who is most likely to buy the product.

It can even overlap with Covers Always Lie if the product has a scene like this in the cover, but not in the actual work. If this is so, then avoid it. They're probably polishing a turd.

This trope is quite common when it comes to Sword & Sorcery books and pulp romance novels, which often feature cover art portraying large, muscular heroes along with gorgeous, buxom, nearly-nude women.


Of course this is justified if the product actually is about sex in some form.

A Sub-Trope of Sex Sells.

A Super-Trope to Fanservice Cover, Contemptible Cover, Lady Not-Appearing-in-This-Game.


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  • The St. Pauli Girl Beer logo certainly helps push the sales.
  • Jean-Paul Gaultier iconic perfume bottles shaped as a corseted torso.
  • There was a package that had a woman snuggling up in a white fox coat, and having a seductive look on her face. The package was for some incense, but it was "musk" scent, so it might have been a form of Sex for Product.

    Anime & Manga 
  • The back of most Hentai DVD covers will usually include scenes of their female casts in various states of undress, or imminent rape, along with an "Absolutely Not for Children" advisory.
  • The Najica Blitz Tactics DVD sets contain a set of female panties inside. Given the abundance of female undergarments featured in the show, it's quite fitting.
  • The original multiple-volume release of Welcome to the N.H.K. used this trope on every volume. Going off the covers, you'd believe the show was about sexy ladies instead of an anxiety-ridden hikikomori man, though some of these images do appear (briefly) in the actual anime. The complete collection/season sets do not use this trope.
  • The blu-ray cover for Blue Submarine No. 6 shows Kino in an overly sexy outfit which she never wears in the anime.

    Comic Books 
  • Most of the covers to Marville feature cheesecake shots of a random redhead, with the covers only slightly related to the actual content of the comic, such as "Hey, she has a dog! One of the characters owns a dog!" or "Hey, she's holding a Wolverine claw! Wolverine is in this issue!"
  • Since the 1990s, a lot of superhero comics featuring female protagonists have a random pin-up shot of the character looking sexy on the cover, with no particular relation to what happens in the issue, even if the character does happen to be Ms. Fanservice.
  • Nightwing has been in a number of suggestive poses on covers, given Dick Grayson's status as Mr. Fanservice. The cover of the very first issue of Nightwing Vol 2 depicts Nightwing doing the splits in mid-air, with the focus on his crotch.

    Films — Live-Action 
  • The original Psycho poster had Janet Leigh in a bra as the central image.
  • The Australian "special edition" DVD of Clerks (which they called the 'Snowball Edition') proudly displayed the logo atop the midsection of a bikini-clad model. Because, you know, that perfectly sums up a black-and-white movie about the drab life of a convenience store clerk.
  • White Christmas: The 60th anniversary video release does this to the leading ladies. We see just the heads of Kay and Crosby, but the full bodies of Rosemary and Vera. Rosemary is drawn to wear a dress far more slinky and form fitting than anything she wore in the movie, and Vera is wearing her holiday dress from the end, but without the petticoat, to show her dancer legs (based on similar publicity shots for the movie).
  • Dark Angel: The Ascent: Veronica does not appear in the torn clothing some of the covers show her as. She does, however, appear fully nude when she arrives on Earth.
  • The Michelle Yeoh movie, Wonder Seven, has several of its promotional posters, including the one that's displayed on IMDB, featuring Yeoh in a tight leather leotard and fishnet stockings, sitting in a seductive pose. At NO point in the entire movie, did she ever shows up in this attire.
  • One DVD cover (and some VHS backs) of the obscure comedy The Misery Bros. focuses on Debbe Dunning's sexy lawyer.

  • The covers by Margaret Brundage for Weird Tales in the mid-1930s. Authors like Robert E. Howard would deliberately put sexy scenes in their stories so that she would be assigned to draw them and get them the cover story.
  • The Mortal Instruments: Most of the first book's cover is taken up by a shirtless male torso; presumably it is supposed to represent the male lead, Jace, who never gets shirtless in that book. Then again, a good portion of the text is dedicated to describing how attractive he is, so you can't say that it's totally misleading.

  • Super-Science Fiction: About half the covers featured some light-skinned lady (usually with blonde hair) and what little clothing she wears is skintight. None of the covers, however, were based on the stories in the magazine.

  • R&B and Hip-Hop covers often do this, like the picture, for Trina's Diamond Princess album.
  • 1970s funk band the Ohio Players became notorious for the scantily-clad female models on their album covers. The exceptions are their Observations In Time, First Impressions and Tenderness albumsnote 
  • UGO did a whole list: 25 Borderline Pornographic Album Covers. (might be NSFW)
  • The cover of the insanely long-titled debut album by Bow Wow Wow drew in some listeners by depicting the (female) lead singer nude on its cover in an imitation of Manet's famous painting Déjeuner sur l'herbe. It also drew controversy since the lead singer was only 15 at the time of the photoshoot. Manager Malcolm McLaren was sued by her parents and reached a settlement that forbade him from marketing the singer in Fanservicey ways.
  • The cover for Giulietta's 911: Code Pink. She's Got Legs indeed.
  • Ultra Records. Each installment in the Ultra.Trance and Ultra.Dance series feature a different bikini-clad girl on the cover.
  • Most Roxy Music album covers feature a sexy pin-up girl or two. Notably, the cover of Country Life caused some controversy in the United States due to its cover depicting one of its two female models in translucent lingerie (thus making her nipples and public hair somewhat visible) and the other covering her breasts with her hands. As a result, the album was first released in the US packaged in a green nylon outer bag (something Pink Floyd would later replicate with the black outer bag for Wish You Were Here), and later with the back photograph of an evergreen tree branch moved to the front.
  • Chromeo's Business Casual, and the single Hot Mess. Both feature a leggy secretary in pantyhose, and the latter has her bending over.
  • A particular 60s album of Middle Eastern folk music was titled Exotic Music of the Belly Dancer and had a cover picture of the torso of a rather well-developed woman who was wearing absolutely nothing but a pair of tiny tassled pasties above the waist.
  • Lady Gaga's The Remix. Weirdly, while her videos/concerts are filled with fanservice, this is her only album cover with it (all others have just her face).
  • The cover for the 1965 LP (that's the big black disk-like thing that makes sounds) Whipped Cream And Other Delights is literally the only reason anyone remembers that musical group. At least that album included a song named "Whipped Cream".
  • The rerelease of 69 Boyz 199Quad album had this as it's cover. Was also done for their Greatest Hits album.
  • Of particular note is Sugar Ray's Lemonade and Brownies, featuring Nicole Eggert from Baywatch.
  • This cover for R&B group Changing Faces, which is advertising something that's not on the album (i.e songs about sex).
  • All of the Erotic Lounge album covers.
  • The cover of Sky Ferreira's debut Night Time, My Time shows the singer topless in the shower. You know that'll get some second and third looks.
  • Helena Iren Michaelsen, singer of symphonic metal band Imperia, is not a small-chested woman. The band's first album really wants you to remember that. Along with most of the promo material...
  • One of the album covers of Electric Ladyland by Jimi Hendrix showed a group of nude women. This was however done without Hendrix' permission and he was furious when he heard that the studio executives had ignored his idea.
  • The cover of Songs About Fucking by Big Black shows an Animesque woman during intercourse.
  • The cover of Diamond Dogs by David Bowie shows a painting depicting Bowie and a bunch of dog/man hybrids. One provocative detail on the cover was Bowie's penis, which was airbrushed out on some of the copies.
  • Nick Cave's shirtless pose on the cover of Let Love In.
  • John Lennon and Yoko Ono's nude pose on the album cover of Unfinished Music No. 1: Two Virgins.
  • Madonna does this on most of her album covers, with Like a Virgin and Like a Prayer probably as the most blatant examples.
  • The album cover of The Smiths by The Smiths shows a shot of a handsome boy with his shirt off.
  • The album cover of Surfer Rosa features a bare-breasted flamenco dancer.
  • A beautiful painting by Mati Klarwein shows a black nude woman. It was used as the album cover of Abraxas by Santana.
  • Happens in classical music too: the Hallé Orchestra's recording of Berlioz' Symphonie Fantastique depicts a strikingly blonde topless woman with woodland flowers braided into her hair and a serpent twining itself around her.
  • Many of Karento's Touhou Project arrangement albums have an almost naked Touhou Project character on the cover.

  • The fourth edition of TRON: Legacy replaces the original backbox display with one featuring Quorra and Gem standing back-to-back.

    Tabletop Games 
  • The Ravenloft supplement Van Richten's Guide to Lycanthropes features cover art depicting what is possibly supposed to be a painful transformation into a terrible beast under the light of the full moon, but more closely resembles a woman in a nightgown mid orgasm.
  • A series of "historical" d20 System game supplements were published by Avalanche Press. Most of the books featured a scantily clad large breasted woman on the cover, even for settings set in the most frigid climates.

    Video Games 
  • Oh, lord Record of Agarest War's US packaging. The entire outer box for the limited edition is covered in the most Fanservicey images they could pull from the game. For reference, the actual game is a Dating Sim/Strategy RPG which is pretty Fanservicey at times, but is not nearly the wall-to-wall sex romp they try to make it seem like.
  • X-Blades does this a lot with the heroine (of course, within the game as well).
  • The Elder Scrolls: Arena is notorious for its Contemptible Cover featuring a warrior woman in a leather bikini standing in a colosseum, largely because the game contains neither sexy women nor gladiatorial combat.
  • Arkista's Ring for the NES pictures Christine in a Chainmail Bikini.
  • Covers for Battle Chess show the queen in a much skimpier dress than in the actual game.
  • Onechanbara. But then, the games are heavily laden with Fanservice anyway.
  • No box art for EverQuest came without that Firiona Vie (aka "that bikini-clad elf chick"). Strangely, SOE made a deliberate decision to move away from sexy packaging for EverQuest II - the initial release and the first expansion featured a scantily clad human chick named Antonia Bayle on the cover, but all the other expansion packs have featured images of that expansion's main antagonist.
  • Recent games under the Rockstar Games badge (including Grand Theft Auto, Red Dead Redemption, Max Payne 3 and L.A. Noire) often incorporate into packaging at least one sexually attractive female character who never actually appears in the game itself. This practice may be traced back to Rockstar North of Grand Theft Auto fame, which started doing this with actual female characters in Grand Theft Auto III and Grand Theft Auto: Vice City before moving on to using throwaway female characters beginning with Grand Theft Auto: San Andreas.
  • The original PC-98 version of Popful Mail featured it's titular heroine in the process of getting dressed on the cover, showing off some skin, legs, and her leotard strap falling off.
  • The package art of the "Burst" iterarion of Senran Kagura shows a ninja scroll inserted into a female main-character's cleavage in a rather suggestive manner. Actually justified, as the franchise does revolve around busty ninja girls and contains a lot of fan service.

    Western Animation 
  • Spoofed in an episode of Family Guy where Meg gets a makeover and becomes a pop starlet. The family's producer says they need to get her half-naked and slap her on the album cover in order to attract listeners with "hot jailbait ass". The covers shown include Meg as the Statue of Liberty ("Statutory") and her sitting naked in a frying pan ("Meg On Your Face").


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