Just happy to lend a tentacle and apply sunscreen, ma'am.
The use of tentacles for titillation, in which they typically grab a victim's limbs and slither over her (usually) body. Occasionally it may be mutual pleasure, as in The Dream of the Fisherman's Wife
This type of erotica is associated with Japanese manga and OVAs, particularly the works of Toshio Maeda. However, it has always been a very small niche even in hentai, but a few infamous releases in The '80s resulted in the perception that All Anime Is Naughty Tentacles, which is when people expect anime to be this trope if not hentai. Similar motifs have occasionally appeared in erotic art from around the world.