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Krusty: Now, boys, uh, the network has a problem with some of your lyrics. Would you mind changing them for the show?
Red Hot Chili Peppers: Forget you, clown. Our lyrics are like our children, man. No way.
Krusty: Well, okay. But here, where you say, "What I got/You gotta get/And put it in you" — how about just, "What I'd like/Is I'd like to/Hug and kiss you"?
Red Hot Chili Peppers: Wow, that's much better. Everyone can enjoy that.
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The chaste twin of Hotter and Sexier, when something is Tone Shifted to be far less sexual and vulgar than an earlier incarnation or installment.

Possible reasons for this shift in tone include the creators thinking of the censors, wanting a bigger audience for their material, or the former sexual content being an Old Shame.

One tool creators might use to achieve this includes the Digital Bikini, especially in anime works.

Also related to Bowdlerise, which is about editing questionable or offensive content from a work; and Lighter and Softer, especially when the work opens itself up for children.

Related to Lighter and Softer and Adaptational Modesty. Compare and contrast Younger and Hipper. See also Tone Shift.

Not to Be Confused with Bleached Underpants, where a creator's works become tamer and chaster over the course of a career. This trope refers only to changes within a single work or franchise.

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Examples:

    open/close all folders 

    Anime & Manga 
  • The first Devil Hunter Yohko OAV had scenes that bordered on softcore porn, like a Brainwashed and Crazy Osamu's Attempted Rape of Yohko. However, the OAV after that one were Lighter and Softer to appeal to younger audiences.
  • Doujin Work's anime adaptation considerably tones down any fanservice from the original manga; even the anime's Beach Episodes are pretty tame by anime standards.
  • The Electric Tale of Pikachu is notoriously Hotter and Sexier than anything else Pokémon related, no small part in thanks to the fact the mangaka is also a hentai artist. Later chapters attempted to tone down the sexuality though, including swapping Misty's stripperific design for something resembling her anime design more.
  • Downplayed with Food Wars!: While the signature food-gasms of the manga can still result in sexy scenes, there have been an equal amount of times where the food-gasms simply are used for comedy rather than fanservice, which includes characters becoming vegetable-themed magical girls, a parody of Free!, etc.
  • In Hetalia: Axis Powers along with becoming Lighter and Softer, the Fanservice, while still very present, is a lot less than in the earliest strips. The earlier strips had a lot more Black Comedy Rape and much more Homoerotic Subtext, some so blatant it could only be called text. Some of the old fanservicey strips were even deleted. Ironically, inverted with the fifth season of the anime. After 4 seasons of toning down the fanservice, the 5th season goes all out in pandering to the Yaoi Fangirls, animating some of the raunchiest strips such as April Fools 2011 and Buon San Valentino.
  • The Latin American version of Kishin Douji Zenki was toned down in various scenes which shown Full-Frontal Assault, changing and extending other scenes, since the anime was adapted to be emitted for younger audiences during the "anime fever" of The '90s.
  • Lyrical Nanoha is this compared to its parent series Triangle Heart. While that latter was an Eroge, Nanoha at most goes for some Fanservice and is firmly in No Hugging, No Kissing territory.
  • The original K-On! manga had some notable moments of Fanservice (like Mio's infamous and very blatant Panty Shot and many of the costumes Sawako makes), but the anime greatly tones these elements down.
  • Mezzo Forte: The two-episode OVA featured full, well-animated, sex scenes worthy of an adult rating. However, the television series cuts out the sex but maintains some of the hardcore violence.
  • Zigzagged in Miss Kobayashi's Dragon Maid. The anime is, on average, significantly less risque than the manga and focuses more on the themes of found family, but at the same time Kyoto Animation added fanservice to scenes where none existed in the manga (most prominently seen in the Beach Episode, where they had Lucoa come along).
  • In early episodes of the Naruto anime, Naruto's "Sexy Jutsu" form was completely naked (albeit with Censor Steam), whereas in later ones in Naruto Shippuuden it's clothed. In Boruto, even during the Time-travel arc when they visit the pre-Time Skip Era Leaf Village, Naruto's Sexy Jutsu is shown fully clothed.
  • Negima! Magister Negi Magi is known for having a lot of fanservice, but Studio SHAFT's adaptation Negima!? has hardly any, instead being a Denser and Wackier Widget Series. The OVAs, however, bring back the fanservice in full force.
  • One Piece Film: Gold took place on a Las Vegas-style resort island and was full of sexy & busty women in skimpy outfits with lots of Gainaxing and Male Gaze (including from Nami who starts the movie wearing only a bikini). The follow-up film One Piece Stampede heavily tones it down, with almost no skimpy outfits and no jiggling. Nami's outfit throughout is even sensible (by her standards). This is likely due to Film Gold getting heavily edited in China, so Toei didn't want to do that for Stampede.
  • Outlaw Star:
  • Papillon Rose lampshades this the New Season by the once perverted cat Rama, saying the titular heroine needs a new weapon and attack move.
  • The original Sgt. Frog manga tends to have a raunchy sense of humor, often using the female characters as vehicles for Fanservice. The anime still has some occasional fanservice as a Parental Bonus, but it's a lot more toned down in comparison to the manga due to being aimed at a younger audience. Even the art style is modified to look more family-friendly.
  • The earliest chapters of Soul Eater had some rather crass fanservice (for instance, Black Star once lifted up Tsubaki's skirt while interrogating Sid) that later chapters and the anime adaptation leave out.
  • Complaints from Japanese parents caused the Yo-Kai Watch anime to tone down its jokes in later episodes.
  • World's End Harem has gotten two flavors of this in its spinoffs:
    • World's End Harem Fantasia, a raunchy fantasy manga, has a High School A.U. gag spinoff of its own that's considerably less lewd.
    • World's End Harem ~Brittania Lumiere~ serves as this to the franchise as a whole, being a straight fantasy manga despite the male harem premise. The only scene containing sexual content as of this writing is an Attempted Rape made by thugs in the 6th chapter.

    Comic Books 
  • Archie Comics featured quite a bit of fanservice from the '40s-'80s and had several issues that had the characters making sexual references. Afterwards, Archie made an attempt to portray their characters as chaste. This included censoring sexual jokes in re-issues, essentially banning certain issues from being re-issued, and attempting to outright retcon Cheryl Blossom away in the early 2000s. Eventually, Archie did away with these restrictions and in the 2010s began embracing the Hotter and Sexier treatment.
  • DC Comics' universe reboot The New 52 has Supergirl, whose costume shows a lot of leg but otherwise has been notably downplayed in favour of a more ordinary teenaged girl look; Power Girl, who for about a year had a much more modest costume that even lacked her infamous "boob window"; and the Star Sapphires in the Green Lantern books, whose new costumes aren't nearly as Stripperiffic as the old ones.
  • Harley Quinn: Riley Rossmo's redesign of her for volume 4 of her solo series gives her a costume that is much less revealing than the notoriously stripperiffic ones she'd worn since the New 52 era. The more cartoony art style also leads to a general reduction in the level of fanservice.
  • Starfire has always been a stripperific Ms. Fanservice but the New 52 reboot appearance in Red Hood and the Outlaws made her more so than before. This was met with heavy criticism, resulting in her eventual redesign in Starfire (2015) to be more like her cartoon counterpart. Her costume still shows skin but in a far tamer manner.
  • Spider-Woman spent decades as one of Marvel's Ms. Fanservice heroines, with her very skintight outfit that highlights her large bust, and frequent Male Gaze shots of her behind. Jessica Drew would then change her costume to a far more modest outfit in her 2014 series, which no longer highlighted her body in such a way and the Male Gaze elements were gone. That said, this ended up being temporary due to Status Quo Is God, and the 2019 Strikeforce saw her returning to the classic skintight outfit once again.
  • Elizabeth "Betsy" Braddock gets to play with this trope thanks to Excalibur (2019). For years after she had her mind swapped with the ninja assassin Kwannon, Betsy was known for her "ninja thong swimsuit". Once she reclaimed her original body, she started to tone it down. Now that Kwannon is in her old body again and is pulling that shift with that outfit, Betsy gets to become Captain Britain and the armor she wears covers a lot of skin.
  • Wild CATS Wild Storm' Void has an appearance that is essentially "what if the Silver Surfer was a hot woman?" Her original appearance was of a human face on a silver female body that accentuated all her curves. The rebooted version present in The Wild Storm has the same backstory of a Russian woman who was changed by a space experiment, but she wears her astronaut outfit, which isn't form-fitting and gives off more of a cute vibe. Taken a step further when it's revealed that this isn't her real appearance, but just something she does to appear more human — she's actually a faceless silver humanoid figure that possesses no physical sexual characteristics at all.

    Films — Animation 
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    Films — Live-Action 
  • Bumblebee has almost none of the raunchy sexual humor that Michael Bay's predecessors had. The female protagonist is also nearly fully clothed throughout the film, unlike the female characters in Bay's series.
  • In Birds of Prey (2020), Harley Quinn's costumes are a bit less revealing than in Suicide Squad (2016), but more importantly the film has much, much less Male Gaze. This continued in The Suicide Squad.
  • Carrie:
    • The 1976 film removed all sex scenes between Sue and Tommy, likewise deleting a subplot that involved Sue thinking she might be pregnant because of it. Chris and Billy's two graphic trysts with Questionable Consent are also toned down to Chris about to give him fully consensual oral sex. The film also however goes the other way round; the scene in the showers at the start, given a handful of sentences in the book, becomes a slow-motion Fanservice sequence of various girls naked or getting dressed. Additionally, Carrie is given a bathtub scene where she washes off the pig's blood.
    • The 2002 film toned down the shower scene from the 1976 film - where the girls are either in Modesty Towels or only showing bras. Chris and Billy are shown in bed together, but Chris has a Modesty Bedsheet. Carrie's bathtub scene happens again but this time, she's fully clothed.
    • The 2013 film likewise has no nudity in the shower scene (as Chloe Grace Moretz was only sixteen at the time); Carrie is nude when it happens in the book and other two films, but is wearing a Modesty Towel here. Tommy and Sue get their sex scene restored, but Chris and Billy don't have theirs; a deleted scene did show some foreplay, but it was fully clothed. Ironically, the film does apply Adaptational Skimpiness to the first gym class scene; a volleyball game in 1976 and baseball in 2002, it now happens in a pool to get the girls into swimsuits (and give Tommy a Shirtless Scene).
  • Rum Tum Tugger in Cats is still Mr. Fanservice but isn't as flamboyant or as sexualized as his traditional version in the Cats play.
  • The Lovely Bones omits the book's very graphic rape sequence between Mr Harvey and Susie, to spare the fourteen-year-old Saoirse Ronan having to film such a scene. The book has a sequence where Susie possesses Ruth and uses her body to have sex with Ray; the film changes it to just a kiss. Any other sex scenes from the book aren't depicted.
  • Space Jam: A New Legacy notably reduced Lola Bunny's bust size and tone down her sexualization in the first film.

    Literature 
  • The film and TV adaptations of Logan's Run had to be by comparison to the novels, which was a case of Tropes Are Not Bad and understandably so. The original novel had things like orgy houses with glass walls where strangers could hook up, watch, and be watched by others having anonymous sex, with a thirteen-year-old girl propositioning the protagonist by saying she was sexually skilled above all others available and another minor character saying she was sexually involved with a boy ("boys" and "girls" in this setting means ages 7-13)! Casual drug use was also very common. Needless to say, the adaptations bumped the death age from 21 to 30 and greatly toned down the oversexed setting. They also changed Logan's character from a near-sociopath Consummate Professional hitman who had been looking for Sanctuary in order to be a legend in destroying it in the original books to a bit more of an Adaptational Nice Guy; Michael York's Logan was more or less a Jerk with a Heart of Gold who got drafted into the job, and Gregory Harrison's was a soft-spoken Hitman with a Heart who was already questioning things before he ended up running.

    Live-Action TV 
  • Charmed (1998)'s final season became this, in heavy contrast to the Fanservice heavy fifth and sixth seasons (the seventh was somewhere in the middle). This is due to all three lead actresses protesting the skimpy outfits, so the Halliwells no longer get turned into Cute Monster Girls, and Phoebe's wardrobe in particular is toned down. Holly Marie Combs's pregnancy meant that her clothes would be more modest. New character Billie was introduced to fill the Ms. Fanservice requirements, but she didn't go as far as the sisters had in previous seasons.
  • The Untamed tones down the original novel's disturbing content and removes the sexual content entirely.
  • Game of Thrones: The first three seasons weren't averse to erotic scenes at all. Season 4 onwards contains far fewer of them. Emilia Clarke in particular became more confident haggling with producers about topless scenes and, while Daenerys would have many love scenes, she would usually wear a Modesty Bedsheet or have Toplessness from the Back.
  • NYPD Blue started as a very Grim and Gritty Police Procedural with nudity and swearing on broadcast TV. After the first year, the nudity was toned down and eventually disappeared, and the swearing likewise dwindled during the course of the show, so that by the end of the run a viewer would be hard-pressed to find anything out of the ordinary about it.
  • Although Supernatural has never been blatantly oversexualized, the early seasons did make use of the fact that its two male leads are very attractive, using shirtless scenes, sex scenes, lots of talk of one-nighters, and the tag line "Scary is the new Sexy". By the seventh season, these have all but disappeared and it's rare to see any of the leads not fully dressed in three layers. In-universe, it's a sign of the characters aging in a "been there, done that" fashion. When the series started, Dean was 26 and Sam was 22; by season 15 they'll be 41 and 37, respectively.
  • The Arrowverse in general has less skintight and skimpy costumes than the comics the various shows are based on, partially due to the reality of costuming and stunt work, partially due to the CW's large teen audience, and partially due to a desire to downplay the sexualisation of their cast.
  • Ghost Whisperer had Melinda in a very sexy and skimpy wardrobe in the first season. To save costs, it was toned down from the second onwards.
  • Season 1 of Altered Carbon featured copious amount of nudity while the Lighter and Softer second season only had a single brief nude scene.
  • The Witcher (2019):
    • Geralt and Yennefer don't appear quite as libertine as in the books. Granted, that hardly makes either chaste.
    • The show in general also greatly reduces the amount of on-screen sexual violence that was present in the books, including omitting a scene where Yenn is sexually assaulted by Reavers (which also makes Yarpin a more sympathetic character given he was willing to go along with a plan to gang-rape her after killing the dragon), removing the infamous love potion-enabled Double Standard: Rape, Female on Male between Triss and Geralt when the former came to Kaer Morhen, and so far leaving any inclusion of rape to being referenced in backstory.
    • Season 2 has almost no nudity or sexual content to speak of, to the point where four sorceresses stripping to share a bath is filmed in cutaways that would fit in a PG-13 film.
  • First season of Westworld had copious amount of nudity and sex scenes with the Host being frequently used as Sex Bots for the guests and it also had a big orgy at one point. Later seasons features far fewer of those.

    Music 
  • The novelization of "Banned from Argo" tells the story behind the Bawdy Song's lyrics, with the seemingly-sexual situations involving Kirk, Spock, and Nurse Chapel having other explanations, and Sulu's plants "seducing" the governor's wife being a hysterical exaggeration by the man to explain his wife leaving him.
  • Zigzagged but mostly played straight with X Japan over the 2008 reunion and forward, which used to have songs such as "Stab Me In The Back", "Orgasm", "Standing Sex", and the like — as well as lots of onstage man-on-man fanservice - as a regular feature of the setlist for almost all live shows. Post-2008, "Orgasm" was the only one to remain in the setlist (and only then) for certain shows for the full version — the gigs outside Japan didn't even feature the full version if they featured it at all), and most of the homoerotic fanservice became more of the Witty Banter and Call-Back variety.
  • Janet Jackson's 2015 album Unbreakable was almost free of sexual content, and is very tame compared to her previous albums. She is also now fully clothed in concerts, with no suggestive choreography.

    Professional Wrestling 
  • Trish Stratus was introduced as a Ms. Fanservice valet, who filmed seductive vignettes rolling around on tables, had an affair with Vince McMahon, and competed in bra and panties matches. Around 2002-2003, when she Took a Level in Badass, her character became much less sexual, her ring gear was more modest and focus was more on her wrestling than sex appeal. While her 2004 heel turn did see her initially as an evil seductress who broke Chris Jericho's heart, she did end up back in the wrestling role again.
  • Mickie James debuted as a Psycho Lesbian who wrestled in short skirts and would sometimes plant a kiss on her opponents to distract them before her finisher. Around the time WWE switched to PG, Mickie was the Kid-Appeal Character.
  • Candice Michelle was a sexy valet who seduced Vince McMahon and competed in Playboy Pillow Fights in her first two years in WWE. Like Trish Stratus, she focused on her ring work and adopted slightly more modest ring attire.
  • Melina's initial ring entrance had her doing the splits slowly and seductively on the ring apron, usually while wearing a short skirt to allow a panty shot - and the first match she competed in was a Bra & Panties one. She too eventually became a more serious wrestler, swapping the skirts for long tights, and the splits were done in a way to highlight the impressive athleticism rather than just sex appeal.
  • Maria Kanellis was forced to stop doing the Bronco Buster in the ring once WWE switched to PG.
  • Kelly Kelly debuted doing a striptease segment on ECW, competed in swimsuit contests and was part of a Ms. Fanservice dance trio called 'Extreme Expose'. After the PG switch, she was portrayed as more of a Girl Next Door. And while they would draw attention to whenever she graced the cover of a magazine like Maxim and she did the stink face in some of her matches, she was pushed as a more serious wrestler with a Good Is Not Nice persona.
  • Layla too was part of 'Extreme Expose', and a Ms. Fanservice from her Diva Search days. Then in 2008 she became William Regal's modest 'queen' and later after becoming part of LayCool, she was more The Ditz. She did reverse this in 2014 when she became Fandango's dance partner and had a few Catfights with Summer Rae.
  • Downplayed with Molly Holly. She was already a Token Wholesome amongst the sexualised Divas when she debuted in 2000 (having told WWE she would not do risque storylines), but she did provide mild Fanservice with her ring gear showing slight cleavage, the occasional Sexy Santa Outfit and swimsuit shoots for the Divas. A 2002 Face–Heel Turn saw her character becoming a self-righteous prude who hated any sexuality, and targeted Divas who flaunted their bodies. There was also a swimsuit contest where she competed wearing a demure 1950s style bathing suit, and the 'Divas Undressed' lingerie shoot had her wearing modest pyjamas.
  • Michelle McCool debuted as part of the Diva Search, where she'd be wearing a bikini every other week, and later became a sexy teacher who dropped innuendos in promos. Around 2007, she turned into an All-American Face whose ring gear was slightly more modest. Even with her 2009 heel run, she avoided becoming more sexual - first as a ruthless Blood Knight and second as a ditzy Alpha Bitch.
  • Jillian Hall was initially known for her Gag Boobs, and a storyline in OVW involved her implants leaking into her brain to turn her into a Dumb Blonde. In WWE, one of her moves would literally be giving another Diva Marshmallow Hell. Around WWE's PG switch, this was dropped and they focused more on her being a Dreadful Musician.

    Toys 
  • Bratz:
    • The dolls were always controversial for being too sexualized and mature for their target audience of 9-to-12-year-olds. In the 2010s, the series attempted to retool itself with a more G-rated image. Gone was the emphasis on fashion, the dolls were now about creativity and taking selfies. This turned the title of the series into a bit of The Artifact as the girls were no longer "bratty". The reboot ended up bombing. They also created the Bratzillaz line of dolls, which were cuter in style but were "creepy" dolls based on Monster High.
    • The Bratz Babyz originally dressed in Age-Inappropriate Dress, with their styles being copies of their teenage counterparts' clothes. By a point, this was later toned down so that the girls dress more like normal children. Interestingly, a later toyline, the Bratz Kidz dressed more like you'd think kids of that age range (ref).
  • Monster High itself had a lot of Parental Bonuses that was eliminated once the franchise got rebooted.

    Video Games 
  • BattleToads (2020) changed the design of notoriously stripperiffic villainess The Dark Queen from her black teddy and thigh high boots to a practically puritan black and purple jumpsuit. The game even threw in a Take That, Audience! aimed at people who disliked the change where the Dark Queen throws a minor character out of an airlock for criticizing it.
  • Bombshell and its prequel Ion Fury, despite their relation to the Duke Nukem series, has very little if any sexualization. Amusingly, Ion Fury itself is Bloodier and Gorier in relation to the other two.
  • Dead or Alive 6 has less lewd material to focus more on the gameplay, even showing in trailers and gameplay more males (Hayabusa, Zack, Jann Lee, and Hayate) than females (Kasumi and Helena), both of them with fewer curves and more coverage (especially Kasumi).
  • Dynasty Warriors:
    • Zig-zagged with Zhenji, whose outfit seems to rotate between modest and revealing every game. She starts out Stripperiffic in 3, then turns modest in 4, then back to Stripperrific in 5, then back to modest in 6, then back to Stripperiffic again in 7 before finally settling on modest for good from 8 onward.
    • Bao Sanniang. In her debut game, she bares her cleavage, midriff, and legs. In 8, her suit covers most of her upper body, although her cleavage and legs are prominently shown. In 9, her outfit covers all of her upper body, and she now wears thigh armor which deemphasizes her legs.
    • 9 in general tones down many of the series' blatantly and unrealistically provocative clothing in favor of more practical ones. Resident Ms. Fanservice Diaochan, for example, replaces her literally Chinese stripper attire from 8 with a classy blouse, although she still bares her left leg. Even the male characters are affected; Zhang Bao, well-known in his debut game for taking a cue from his father and baring his torso (showing his ripped abs in the process) is now more modestly dressed.
  • The first two games in The Elder Scrolls series, Arena and Daggerfall, both feature topless female characters and generally sexier outfits. Starting with Morrowind, topless characters are removed and clothing in general becomes much more conservative. Come Skyrim, Amazonian Beauty Nords and Nubile Savage outfits (such as the Fur and Forsworn armor sets) make a comeback, but are still nowhere near as sexualized as earlier entries in the series. The modding community, on the other hand...
  • EverQuest II zig-zagged this trope. When Update 64 came out Antonia Bayle - the game's "mascot" who'd previously dressed in a bra and a belt with a sash - went through a Plot-Relevant Age-Up and switched her bra and sash for a relatively demure gown. On the other hand, halter-top armor was introduced about this same time, and a couple Stripperiffic villainesses (Cara Omica and Sullon Zek) were introduced.
  • Fallout 4 is far cleaner than the other games in the series. There are no brothels (even though Goodneighbor is based on Scollay Square, which was once a Red Light District in its real-life namesake), prostitutes or sex slaves anywhere in the game, and raider women tend to dress far more modestly. Outside of implications in a single character's backstory, there is also not a single instance of rape, despite the setting. If the player romances any of the companions, consummation is a simple fade-to-black, a cartoony picture of Vault Boy waking up only wearing pants, and a mildly suggestive comment, as opposed to the previous game going for a much longer fade-to-black and loud moaning.
  • After Fire Emblem Fates dialed Fanservice Up to Eleven and received criticism for class outfits that are one thread short of an M-rating, Fire Emblem Echoes: Shadows of Valentia and Fire Emblem: Three Houses featured more modest character designs.
  • God of War (PS4) has absolutely no sex scenes and minigames, and in contrast to the previous entries, every female character that appears in the game is portrayed with much less emphasis on their sexuality, including Kratos' late wife.
  • Guilty Gear: Strive follows this direction with the entire cast wearing much more urban inspired fashion, which consequently has everyone looking more covered than they have ever been. And the game itself also follows a more restrained style compared to the more bombastic one of the series past.
  • After being Hotter and Sexier in the third and fourth installments, Cortana from Halo was redesigned so she doesn't look like she's nude anymore and, as of the fifth game, has a spacesuit-esque body. It helps that as of 2015, she is practically Microsoft's mascot, although outside of Halo she is represented as a blue circular halo.
  • While the Hitman series has had a fairly dark and adult tone since the third game, Contracts, the devs seem to have felt that they may have taken things a bit too far with the fifth game, Absolution, whose lurid, Grindhouse-inspired aesthetic (including a team of S&M latex-wearing dominatrix nuns as enemies) was widely panned by famous cultural critics and even mainstream press outlets. The sixth and seventh games in the series, Hitman and Hitman 2, were a return to the more James Bond-esque "international man of mystery" vibe of the first two games in the series, and the games even include an Assassin's Creed-style disclaimer stating that the games were made by a diverse, multi-gender, multi-ethnic team.
  • Mass Effect 3 zig-zags this trope compared to the previous games: your squadmates now wear more conservative clothing this time around (the former squadmate who wore nothing but tattoos from the waist up included), and mentions of sex outside of romance subplots take a back seat to trying to save the galaxy. On the other hand, the sex scenes are even more risque than the first game, showing much more skin than before.
  • In Mortal Kombat X, female characters (most notably Kitana) wear clothes that cover more than previous entries, as the design team strove for outfits that were more realistic while still appealing.
    • Mortal Kombat 11 would tone down sexiness to an even greater extent, among the most notable being Skarlet—who trades in the barely-there wear from her debut to a red/black bodysuit for assassination that reveals her face and cleavage at the most. .
  • The original release for Ninja Gaiden 3 (2012) really tried to make the series a little more grounded, with Ryu only equipping what he has in hand, no unexplained magic save statues, etc. That also extends in the attempt of toning down the provocative designs the series has been known for under Team Ninja’s hands, all new females seen are dressed quite modestly compared to what the series has provided before, with only Momiji sticking out as she still wears her original outfit. Then comes the Razor’s Edge re-release in 2013, the same way it tried to undo some of the attempts at making the series more grounded, it also brought back some of the risqué content, the new cutscenes with Ayane contain some little nudity and gratuitous breast jiggling.
  • The Soul Series, a franchise that's very well-known for its emphasis on fanservice, temporarily became this in Soulcalibur V, in which the new head of the dev team, Daishi Odashima, specifically wanted the series to be taken more seriously and be less dependent on it. Ivy, the poster girl for fanservice in the series, received a more modest outfit, while the many of the other female fighters were cut out due to a 17-year Time Skip as smaller-chested successors took their place. One of the few returning female combatants was Hilde, the armor-wearing Token Wholesome princess from IV, still as wholesome as ever, though this was arguably counterbalanced by fellow veteran Tira—never a modest dresser to begin with—having perhaps her most scanty default attire to date, as well as newcomer Elysium taking on the form of Sophitia, but with even less clothing than the Grecian holy warrior wore in III and IV. Furthermore, there was much less Male Gaze and butt jiggle physics were cut.
  • Saints Row IV is a minor case. Many of the Fanservice elements and Stripperiffic potential is still very much there, right up to the Sex Appeal slider and a pretty lengthy segment where the player spends a whole mission in the nude for a very justifiable reason (although it's not sexualized at all), but unlike Saints Row: The Third the game is not overdosed with sex jokes at every turn—in fact, there are very little, and with more general humor, Reference Overdosed, and Affectionate Parody in their place.
    • And then Saints Row: Gat Out of Hell had no nudity at all, with the references to the Lust sin simply being Played for Laughs. In Europe, it even received a lower rating (PEGI 16) because of this (as well as the fact that almost all of the enemies aren't human looking anymore).
  • Agents of Mayhem, the Saints Row Spin-Off, takes it much further. This time around, the fanservice is minimal at best, with many women not being played for fanservice at all. The game even includes a fully-covered Middle Eastern heroine as a playable character.
  • The Sims:
    • Since 3, they have made Woohoo less explicit. In 1, using the vibration bed introduced in the Livin' Large expansion (the only way to have sex in the game), Sims are naked (but pixellated) when they get out from under the covers. In 2, Woohooing (now can be done in any double bed) will end with both participants wearing underwear and the default setting has a rather raunchy, although still PG-level, cutscene. In 3 and 4, Woohooing is basically just shown as is above the sheet, and it ends with both participants wearing what they wore previously. Even if one managed to noclip, the movements are completely random and anatomically impossible instead of anything titillating.
    • Although all the games have been rated T, the first game had a bit more raunchy elements to it than subsequent games. In addition to the vibrating bed that Sims use while naked, there were things like seriously revealing clothing sets in Livin' Large and House Party and scantily-clad dancers that jumped out of a birthday cake, among several other things.
  • Rouge the Bat, Ms. Fanservice of Sonic the Hedgehog, was given a bodysuit in Sonic Heroes, covering her shoulders, arms, and back and intending to make Rouge less provocative. The effect was the opposite and she was changed back to her revealing catsuit in future titles. In general, Rouge is tamer in every game after Sonic Adventure 2, which gave the bat very revealing alternative outfits.
  • Leisure Suit Larry 2: Looking for Love (in Several Wrong Places), became infamous for having the sexual humor of the original tone downed considerably (at the request of Sierra Online) compared to Leisure Suit Larry. This is a big reason why the game does not include any age verification (unlike the first game) and is also likely why the game was not as big of a seller either. Al Lowe and Sierra Online would correct their mistake in the third game of the series, which marked a return to the sexual humor.
  • Lara Croft from the Tomb Raider series went through a good portion of her life as a video game icon with two major traits: she is a badass adventurer and she is quite sexy, Lara’s image was heavily promoted as such for about 12 years, through two separate continuities; however, the third continuity which began in 2013 presented itself with a new take on Lara’s image, while she remains the same adventurer as always, the sex symbol image was discarded, despite Lara remaining as beautiful as always, she isn’t presented with sexually suggestive profiling and clothing anymore.
  • Jill Valentine in Resident Evil 3: Nemesis wore a tube top, mini skirt, and boots. Jill's outfit got a redesign in Resident Evil 3 (Remake) where she now wears a tank top and jeans for practicality.
  • A company wide version: Since the release of the PlayStation 4, Sony has implemented new content rules for developers, limiting sexual content and fanservice in games released on Sony's consoles. This is ironic, since Sony originally made its name in gaming for having virtually no licensing restrictions as the Hotter and Sexier and Rated M for Manly alternative when compared to Nintendo. To further the irony, there have been games that have been censored for the Playstation 4, such as Omega Labyrinth Life, that have been released uncensored on the Nintendo Switch!

    Western Animation 
  • Alvin and the Chipmunks: The Chipettes started off as tame Distaff Counterparts to the main trio, but by the mid-'80s they were (intentionally or not) much less tame than before. They often wore Age Inappropriate outfits and did risque dance moves for characters who were implied to be eight at least once. The Alvin and the Chipmunks live-action film attempted to do away with their midriff-baring outfits and short skirts. ALVINNN!!! and the Chipmunks portrays them in a similar fashion.
  • Betty Boop is possibly one of the earliest examples — the advent of The Hays Code forced the producers of the cartoon to change her from a flirtatious flapper in a very short dress to a much more conservatively dressed spinster/career girl. This was eventually undone years later. Betty Boop has since gone back to being a sexy flapper in a red dress.
  • Totally Spies! not only had heavy amounts of sexual innuendo but used Baleful Polymorph to check every item in the fetish list (giantess, shrinking woman, muscle growth, weight gain, age progression, age regression, werewolf-like transformation, etc.). The spinoff, The Amazing Spiez!, has none of that.
  • The Legend of Vox Machina whilst Scanlan is still very much a Lovable Sex Maniac that wants to do Anything That Moves he's a lot more respectful about it than he was in Critical Role especially in the way he flirts with Pike.

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