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Tamer and Chaster

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Left: Skarlet in Mortal Kombat 9. Right: Skarlet in Mortal Kombat 11.

Krusty: Now, boys, uh, the network has a problem with some of your lyrics. Would you mind changing them for the show?
Red Hot Chili Peppers: Forget you, clown. Our lyrics are like our children, man. No way.
Krusty: Well, okay. But here, where you say, "What I got/You gotta get/And put it in you" — how about just, "What I'd like/Is I'd like to/Hug and kiss you"?
Red Hot Chili Peppers: Wow, that’s much better. Everyone can enjoy that.
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The chaste twin of Hotter and Sexier, when something is Tone Shifted to be far less sexual and vulgar than an earlier incarnation or installment.

Possible reasons for this shift in tone include the creators thinking of the censors, wanting a bigger audience for their material, or the former sexual content being an Old Shame.

One tool creators might use to achieve this includes the Digital Bikini, especially in anime works.

Also related to Bowdlerise, which is about editing questionable or offensive content from a work; and Lighter and Softer, especially when the work opens itself up for children.

Related to Lighter and Softer and Adaptational Modesty. Compare and contrast Younger and Hipper, and see also Tone Shift.

Not to Be Confused with Bleached Underpants, where a creator's works become tamer and chaster over the course of a career. This trope refers only to changes within a single work or franchise.

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Examples:

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    Anime and Manga 
  • In Axis Powers Hetalia along with becoming Lighter and Softer, the Fanservice, while still very existent, is a lot lesser than in the earliest strips. The earlier strips had a lot more Black Comedy Rape and much more Homoerotic Subtext, some so blatant it could only be called text. Some of the old fanservicey strips were even deleted. Ironically, inverted with the fifth season of the anime. After 4 seasons of toning down the fanservice, the 5th season goes all out in pandering to the Yaoi Fangirls, animating some of the raunchiest strips such as April Fools 2011 and Buon San Valentino.
  • The first Devil Hunter Yohko OAV had scenes that bordered on softcore porn, like a Brainwashed and Crazy Osamu's Attempted Rape of Yohko. However, the OAV after that one were Lighter and Softer to make it more appealing to younger audiences.
  • The Electric Tale of Pikachu is notoriously Hotter and Sexier than anything else Pokémon related, no small part in thanks to the fact the mangaka is also a hentai artist. Later chapters attempted to tone down the sexuality though, including swapping Misty's stripperific design for something resembling her anime design more.
  • The Latin American version of Kishin Douji Zenki was toned down in various scenes which shown Full-Frontal Assault, changing and extending other scenes, since the anime was adapted to be emitted for younger audiences during the "anime fever" of The '90s.
  • Mezzo Forte: The two episode OVA featured full, well-animated, sex scenes worthy of an adult rating. However, the television series cuts out the sex, but maintains some of the hardcore violence.
  • In Negima!?, Studio SHAFT's adaptation of Mahou Sensei Negima!, the original is known for having a fair deal of fanservice, but this anime had none.
  • The English TV version of Outlaw Star had Cartoon Network tone down the anime in its exhibition, including the Digital Bikini added to Melfina in the first episodes, Fred Luo's mannerisms were toned down and even the Hot Springs Episode was omitted. The DVD releases have all the original scenes available, including the censored episode.
  • Papillon Rose lampshades this the New Season by the once perverted cat Rama, saying the titular heroine needs a new weapon and attack move.
  • Downplayed with Shokugeki no Soma, while the signature food-gasms of the manga can still result in sexy scenes, there have been an equal amount of times where the food-gasms simply are used for comedy rather than fanservice, which includes characters becoming vegetable-themed magical girls, a parody of Free!, etc.
  • The anime adaptation of Sgt. Frog still has some Fanservice, but it's a lot more toned down in comparison to the original manga. Even the art style is modified to look more family-friendly.
  • The earliest chapters of Soul Eater had some rather crass fanservice (for instance, Black Star once lifted up Tsubaki's skirt while interrogating Sid) that later chapters and the anime adaptation leave out.
  • Complaints from Japanese parents caused the Yo-Kai Watch anime to tone down its jokes in later episodes.

    Comic Books 
  • Archie Comics featured quite a bit of fanservice from the 40s-80s and had several issues that had the characters making sexual references. Afterwards, Archie made an attempt to portray their characters as chaste. This included censoring sexual jokes in re-issues, essentially banning certain issues from being re-issued, and attempting to outright retcon Cheryl Blossom away in the early 2000s. Eventually, Archie did away with these restrictions and in the 2010s began embracing the Hotter and Sexier treatment.
  • DC Comics' universe reboot The New 52 has Supergirl, whose costume shows a lot of leg but otherwise has been notably downplayed in favour of a more ordinary teenaged girl look; Power Girl, who for about a year had a much more modest costume that even lacked her infamous "boob window"; and the Star Sapphires in the Green Lantern books, whose new costumes aren't nearly as Stripperiffic as the old ones.
  • Starfire has always been a stripperific Ms. Fanservice but the New 52 reboot made her more-so than before. This was met with heavy criticism, resulting in her eventual redesign to be more like her cartoon counterpart. Her costume still shows skin but she is portrayed in a more tamer manner.

    Franchise 
  • Alvin and the Chipmunks: The Chipettes started off as tame Distaff Counterparts to the main trio, but by the mid-80s they were (intentionally or not) much less tame than before. They often wore Age Inappropriate outfits and did risque dance moves for characters who were implied to be eight at least once. The Alvin and the Chipmunks live action film attempted to do away with their midriff baring outfits and short skirts. Alvinnn And The Chipmunks portrays them in a similar fashion.
  • The film and TV adaptations of Logan's Run had to be by comparison to the novels, which was a case of Tropes Are Not Bad and understandably so. The original novel had things like orgy houses with glass walls where strangers could hook up, watch, and be watched by others having anonymous sex, with a thirteen year old girl propositioning the protagonist by saying she was sexually skilled above all others available and another minor character saying she was sexually involved with a boy ("boys" and "girls" in this setting means ages 7-13)! Casual drug use was also very much common. Needless to say, the adaptations bumped the death age from 21 to 30 and greatly toned down the oversexed setting. They also changed Logan's character from a near-sociopath Consummate Professional hitman who had been looking for Sanctuary in order to be a legend in destroying it in the original books to a bit more of a Adaptational Nice Guy; Michael York's Logan was more or less a Jerk with a Heart of Gold who got drafted into the job, and Gregory Harrison's was soft-spoken Hitman with a Heart who was already questioning things before he ended up running.
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     Films — Animation 
  • Tinker Bell from Disney's adaptation of Peter Pan was as much of eye-candy as Disney would allow at the time. Tinker Bell however ended up being so popular that she became Disney's second mascot, right after Mickey Mouse. This involved her rambunctious personality being dialed down and her design being softened up. This is especially noticeable in the Perspective Flip spinoff Disney Fairies, where Tinker Bell is a sweet Plucky Girl instead of a hot-tempered Clingy Jealous Girl like she was in the film. Infamously, many executives at Disney in the mid-1900s hated how Tinker Bell was being toned down. Reportedly, a few artists in the 60s made a short animation of her and Jiminy Cricket from Pinocchio having sex in retaliation. It was used to prank new employees but its whereabouts are unknown nowadays.

     Films — Live-Action 
  • Bumblebee has almost none of the raunchy sexual humor that Michael Bay's predecessors had. The female protagonist is also nearly fully clothed throughout the film. Unlike the female characters in Bay's series.

    Live-Action TV 
  • Game of Thrones: The first three seasons weren't averse to erotic scenes at all. Season 4 onwards contain much less of them.
  • NYPD Blue started as a very Grim And Gritty Police Procedural with nudity and swearing on broadcast TV. After the first year the nudity was toned down and eventually disappeared, and the swearing likewise dwindled during the course of the show, so that by the end of the run a viewer would be hard pressed to find anything out of the ordinary about it.
  • Although Supernatural has never been blantantly oversexualized, the early seasons did make use of the fact that its two male leads are very attractive, using shirtless scenes, sex scenes, lots of talk of one nighters, and the tag line "Scary is the new Sexy". By the seventh season, these have all but disappeared and it's rare to see any of the leads not fully dressed in three layers. In-universe, it's a sign of the characters aging in a "been there, done that" fashion. When the series started, Dean was 26; by season 15 he'll be 41.

    Music 
  • Zigzagged but mostly played straight with X Japan over the 2008 reunion and forward, which used to have songs such as Stab Me In The Back, Orgasm, Standing Sex, and the like - as well as lots of onstage man-on-man fanservice - as a regular feature of the setlist for almost all live shows. Post 2008, Orgasm was the only one to remain in the setlist (and only then) for certain shows for the full version - the gigs outside Japan didn't even feature the full version, if they featured it at all), and most of the homoerotic fanservice became more of the Witty Banter and Call-Back variety.
  • Janet Jackson's 2015 album "Unbreakable" was almost free of sexual content, and is very tame compared to her previous albums. She is also now fully clothed in concerts, with no suggestive choreography.

    Video Games 
  • Bombshell and its prequel Ion Maiden, despite its relation to the Duke Nukem series, has very little if any sexualization. Amusingly, Ion Maiden is itself Bloodier and Gorier in relation to the other two.
  • Dead or Alive 6 has less lewd material to focus more on the gameplay, even showing in trailers and gameplays more males (Hayabusa, Zack, Jann Lee, and Hayate) than females (Kasumi and Helena), both of them with less curves and more covered (especially Kasumi). Being a game series notably known for the Fanservice and the Stripperiffic clothes for women, fans aren't happy with the decision.
  • Dynasty Warriors zigzags with Zhen Ji whose previous Stripperiffic outfit was replaced with a very classy, royal qipao, then reversed when she went back to midriff and fishnets in 7.
  • The first two games in The Elder Scrolls series, Arena and Daggerfall, both feature topless female characters and generally sexier outfits. Starting with Morrowind, topless characters are removed and clothing in general becomes much more conservative. Come Skyrim, Amazonian Beauty Nords and Nubile Savage outfits (such as the Fur and Forsworn armor sets) make a comeback, but are still nowhere near as sexualized as earlier entries in the series. The modding community, on the other hand...
  • Fallout 4 is far cleaner than the other games in the series. There are no brothels (even though Goodneighbor is based on Scollay Square, which was once a Red Light District in its real life namesake), prostitutes or sex slaves anywhere in the game, and raider women tend to dress far more modestly. Outside of implications in a single character's backstory, there is also not a single instance of rape, despite the setting. If the player romances any of the companions, consummation is a simple fade-to-black, a cartoony picture of Vault Boy waking up only wearing pants, and a mildly suggestive comment, as opposed to the previous game going for a much longer fade-to-black and loud moaning.
  • God of War (PS4) has absolutely no sex scenes and minigames, also every female character that appear in the game is respectfully depicted and treated, including Kratos' late wife.
  • After being Hotter and Sexier in the third and fourth installment, Cortana from Halo was redesigned so her body isn't looking nude anymore and as of the fifth game, has a spacesuit esque body. It helps that as of 2015, she is practically Microsoft's mascot, although outside Halo, she was represented as a blue circular halo.
  • While the Hitman series has had a fairly dark and adult tone since the third game, Contracts, the devs seem to have felt that they may have taken things a bit too far with the fifth game, Absolution, whose lurid Grindhouse inspired aesthetic (including a team of S&M latex-wearing dominatrix nuns as enemies) was widely panned by famous cultural critics and even mainstream press outlets. The sixth and seventh games in the series, Hitman and Hitman 2, are a return to the more James Bond-esque "international man of mystery" vibe of the first two games in the series, and the games even include an Assassin's Creed style disclaimer stating that the games were made by a diverse, multi-gender, multi-ethic team.
  • Mass Effect 3 both plays this trope straight and inverts it compared to the previous games: your squadmates now wear more conservative clothing this time around (the former squadmate who wore nothing but tattoos from the waist up included), and mentions of sex outside of romance subplots take a back seat to trying to save the galaxy. On the other hand, the sex scenes are even more risque than the first game, showing much more skin than before.
  • In Mortal Kombat X, female characters (most notably Kitana) wear clothes that cover more that previous entries as the design team strive for outfits that were more realistic while still appealing. Mortal Kombat 11 would continue in the same path in toning down sexiness, among the most notable being Skarlet, trading in the barely-there wear from her debut to a red/black bodysuit for assassination that reveals her face and cleavage at the most.
  • The Soul Series, a franchise that's very well-known for its emphasis on fanservice, temporarily became this in Soulcalibur V, in which the new head of the dev team specifically wanted the series to be taken more seriously and be less dependent on it. Ivy, the poster girl for Ms. Fanservice in the series, got a more modest outfit, while the other female fighters were cut out due to a 17-year Time Skip while smaller-chested successors take their place, and furthermore there's much less Male Gaze and butt jiggle physics were cut. As said, this was temporary — as the man who made that decision subsequently left, and all marketing following V heavily featured fanservice, culminating with Soulcalibur VI being a return to form and quite possibly embracing its sex appeal most out of any game in the series.
  • Saints Row IV is a minor case. Many of the Fanservice elements and Stripperiffic potential is still very much there, right up to the Sex Appeal slider and a pretty lengthy segment where the player spends a whole mission in the nude for a very justifiable reason (although it's not sexualized at all), but unlike Saints Row: The Third the game is not overdosed with sex jokes at every turn, in fact there are very little, and with more general humor, Reference Overdosed, and Affectionate Parody in its place.
    • And then Saints Row: Gat Out of Hell has no nudity at all and the reference to the Lust sin are simply Played for Laughs. In fact in Europe it got a lower rating (PEGI 16) because of this (and also to the fact that almost all of the enemies aren't human looking anymore).
  • Agents of Mayhem, the Saints Row Spin-Off, takes it much further. This time around, the fanservice is minimal at best, with many women not being played for fanservice at all and even including a fully-covered Middle Eastern heroine as a playable character.
  • The Sims since 3 has made Woohoo less explicit. In 1, using the vibration bed introduced in Livin Large expansion (the only way to have sex in the game) will made them naked. In 2, Woohooing (now can be done in any double bed) will end with both participants wearing underwear and the default setting has a rather raunchy, although still PG-level, cutscene. In 3 and 4, Woohooing is basically just shown as is above the sheet, and it ends with both participants wearing what they wear previously. Even if one managed to noclip, the movements are completely random and anatomically impossible instead of anything titilating.

    Toys 
  • The Bratz dolls were always controversial for being too sexualized and mature for their target audience of 9-12 year olds. In the 2010s, the series attempted to retool itself with a more G rated image. Gone was the emphasis on fashion, the dolls were now about creativity and taking selfies. This turned the title of the series into a bit of The Artifact as the girls were no longer "bratty". The reboot ended up bombing. They also created the Bratzillaz line of dolls, which were cuter in style but were "creepy" dolls based on Monster High.
  • Monster High itself had a lot of Getting Crap Past the Radar that was eliminated once the franchise got rebooted.

    Western Animation 
  • Betty Boop is possibly one of the earliest examples - the advent of The Hays Code forced the producers of the cartoon to change her from a flirtatious flapper in a very short dress to a much more conservatively dressed spinster/career girl. This was eventually undone years later. Betty Boop has since gone back to being a sexy flapper in a red dress.
  • Totally Spies! not only had heavy amounts of sexual innuendo, but used Baleful Polymorph to check every item in the fetish list (giantess, shrinking woman, muscle growth, weight gain, age progression, age regression, werewolf-like transformation, etc.). The spinoff, The Amazing Spiez, has none of that.

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