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Creator / Sierra

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Save early, save often, and don't overwrite saves.

Sierra Entertainment, Inc., more popularly known under their former name, Sierra On-Line, is an early game developer. The company is credited with various milestones in video game history, such as creating the very first "graphic adventure game" (Mystery House, essentially Interactive Fiction with extremely crude line-art drawings), some of the earliest animated games (King's Quest), and implementing beyond PC-Speaker sound into a game (King's Quest IV: The Perils of Rosella). Sierra also was responsible for introducing the Japanese PC games Thexder, Fire Hawk, Silpheed, Zeliard and Sorcerian to Western audiences. Sierra's milk and honey days were the mid-80s to the mid-90s: this was the era of adventure gaming, when games focused more on testing the player's ingenuity than their reflexes.

Sierra's works are gaming classics and Sierra is now commonly associated with three things:


Sierra's games are notoriously difficult. Death is everywhere and springs up at random, and if you haven't saved your game in a while, too bad, you have to start everything all over. Trial-and-Error Gameplay is the rule rather than the exception. The games are riddled with situations made Unwinnable by Design, and since Unwinnable doesn't mean Unplayable, you often didn't realize the game was moot until you had been playing for hours. Or days. Sometimes weeks.

Sierra's infamous Copy Protection was a nuisance; their Guide Dang It! moments made you want to scream. Though often their puzzles were well thought-out, equally as often they ventured into Solve the Soup Cans territory. And it bears repeating: death and unwinnable situations are everywhere. It's possible that their games existed solely to keep you dialing their 1-900 hint line or shelling out for their hint books.


Yet, despite all its... quirks, Sierra produced some of the finest games of the 80s and 90s, and easily some of the best ever adventure games. Their work featured hand-crafted oil paintings for backgrounds, elaborate music, professional voice actors and composers, memorable (and loveable) characters, amazing worlds, enjoyable stories, and creative gameplay. Sierra never took itself too seriously; games were loaded with gags, puns and Easter Eggs. Although deaths were frequent, they were always friendly and most times featured a joke or pun; half the fun of a Sierra game is playing through to find all the unique ways to die.

Sierra began to fizzle out in the late 90s, with the decline of adventure gaming (which prompted Sierra to branch out into publishing games of other genres), plus being bought out by a conglomerate named Cendant which had its mitts in hotels, real estate and car rentals - soon after the company was formed, it sold Sierra and other software companies (including Blizzard Entertainment) after an accounting scandal. It was bought by Vivendi Universal (although after Universal's merger with NBC, it became just Vivendi), who were cool enough to let amateur game makers create fan games of their series until 2009, when it was merged into Activision and subsequently closed down.

However, in more recent times, Tim Schafer's success with crowd funding on Kickstarter has inspired several of the old Sierra teams to reunite under new banners, and thanks to several successful funding campaigns, many of them have started to work on Spiritual Successor and Remake projects.

On August 7, 2014, Activision announced that they would revive the company at Gamescom 2014. At Gamescom, it was announced that Geometry Wars 3: Dimensions (developed by Lucid Games, a company formed by former Bizarre Creations staff) and a new King's Quest (developed by The Odd Gentlemen, the people behind The Misadventures of P.B. Winterbottom). Activision's plan for the label is for working with indie developers who have original projects under development or who are interested in tackling classic Sierra properties.

Its subsidiaries included Yosemite Entertainment.

Compare LucasArts, their main rival, whose games were decidedly more forgiving. Also compare with its eastern counterpart Atlus, which, like Sierra, was known for creating very difficult games and were defunct for years before being revived by its parent company.

Notable Games and Series include:

Tropes associated with Sierra's work:

  • Bleached Underpants: Zig-Zagged. They were known for being mostly family-friendly, and their flagship series was no worse than a Golden Age Disney flick. Their first big hit, however, was a text adventure game called Softporn Adventure. Where it zig-zagged? They tried to downplay or bury the original, but recycled most of the plotline and puzzles in a Played for Laughs way, and had an even bigger hit as Leisure Suit Larry. Ken Williams pointed out that most of the people who bought and played computer games were adults. Willians asserted that the company was simply catering to that market by releasing games with mature content and that they were no different from movie studios that released R-rated movies.
  • Brand Name Takeover: In Russia, point'n'click games are referred to as "Quests", due to popularity of Sierra games in Soviet Russia during the late 80s and in post-Soviet Russia. and the term "Quest" ("Квест") being much more comfortable to use than "Adventure Game" ("Приключенческая Игра").
  • The Cameo: Ken Williams made lot of cameos in the games he sold, mostly the Leisure Suit Larry series. In an interview, he said he had no idea he was in them until he saw the finished products.
  • Early Installment Weirdness: While adventure games are Sierra's bread and butter, they also released many applications and office software in their early days. From programming software like LISA, money management software like Smart Money, word processing software like HomeWord, to a whole line of 3D house modeling software under their Sierra Home label, Sierra made almost everything a computer could do.
  • Later Installment Weirdness: After the glory days ended and the subsequent sale of the company from Cendant to Vivendi Universal, the Sierra name was little more than a label, and they released titles from other developers. By 2005 it had been fully integrated with Vivendi Games and took on its IPs, including Crash and Spyro.
  • Lemony Narrator: Especially if it's Neil Ross or Gary Owens.
  • Press Start to Game Over: Sierra games loved to kill you on the first screen. And gloat about it.
  • Real Is Brown: As the graphics capabilities of computers improved, Sierra's adventure games had increasingly subdued or washed-out graphics. For example, compare the vibrant 16-color graphics of King's Quest IV to the subdued 256-color graphics of King's Quest V. The final Legend of Spyro game, Dawn of the Dragon, also heavily abused this.
  • Running Gag: The stuffed moose head that first showed up in King's Quest III: To Heir Is Human. It crept his way in various Sierra games since and has become a Mythology Gag as it even showed up in fan-made adventure games.
    • Sierra's Half Dome logo. If the game has mountains in the background, you can bet it's gonna be there.
  • Save Scumming: Sierra actually encouraged the practice in its game manuals.