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Moe Anthropomorphism

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"You took the hottest card in the game, and turned it into a five-year-old girl. You have issues."

Moefication of either characters who are not normally moe, or objects and concepts which are not even alive. Very popular with Fan-Art and merchandise. Often referred to as "gijinka", the Japanese word for "anthropomorphism".

The mecha musume — basically, battle vehicles or Humongous Mecha rendered as cute girls — are a common form of moe anthropomorphism. Can also overlap with Cute Monster Girl if the moefied character is a monster. If the original character is male, Gender Flip may be a component, although boy implementations do occasionally happen.

Could easily be Nightmare Fuel for some, depending on what is changed, what it looks like, and its gender.

Compare Anthropomorphic Personification, Sexy Whatever Outfit, and Ponification (Rule 85). Supertrope to Cast of Personifications.

See also Humanity Ensues (technically unrelated, but can be compared as an in-universe variant thanks largely to the utilization of Morphic Resonance).


Examples: (Note: As all of the below are by definition in an Anime/Manga Style, and almost all of it is fan-art created for the web, they have been sorted by the source material they are based upon.)

    open/close all folders 

    Based on Advertising 
  • The notorious OS-tans are moe versions of operating systems and programs; their boob size is often proportional to memory requirements. Windows ME-tan is the Ensemble Dark Horse, who became a popular character for her good intentions but decidedly unstable nature (and her cute Idiot Hair). Windows 2000-tan is a professional, reserved woman, Windows XP-tan has excellent graphical capabilities, and Windows Vista-tan has transparencies and even more memory requirements (except for Basic-tan who's a tsundere little girl). Windows 95-tan is a Yamato Nadeshiko carrying a katana, destroying Microsoft's PC competition once and for all, and eats very little memory. Norton Anti-Virus is portrayed as a lecherous, ghostly doctor who makes the girls strip naked even for the most minor ailments; McAfee as a faith healer; and AVG as a handsome student doctor. Also with theme song.
    • There are Linux-tans as well. Linux-tan herself is a bit of a Shrinking Violet, and Slack-tan is a Wrench Wench. There are also Unix-tans, with UNIX-tan herself being somewhat a tsundere. (Here is a pretty good lineup of the major ones.)
    • In Japan, a campaign run by Bing (MSN's search engine) from December 18, 2009-to January 18, 2010, which has closed on February 18, had five mascots: Nanae, Nana, Nanako, another Nanami, and Nanao.
    • Windows 8 now has two official mascots, Madobe Yuu and Madobe Ai (You and I).
    • Microsoft's cloud based Windows Azure platform has Claudia Madobe.
    • Microsoft Singapore turned Internet Explorer into a Magical Girl.
    • This seems like a new trend for Microsoft. Hikaru Aizawa for Microsoft Silverlight and Inori Aizawa for Internet Explorer.
    • Microsoft announced the new OS tan for Windows 10, named Touko Madobe after a naming contest.
    • A similar concept can be found in My Senior IE-kun, a web series about web browsers in a Work Com setting with "IE-kun" as a ditzy Bunny-Ears Lawyer. The series typically uses the browser logos as the characters' heads, but the author did make human faces to make the moe more palatable.
    • Indonesian filtering service Internet Positif got one in the form of Ipo-chan, an authoritative girl with a hair-trigger blocking sense.
    • Unofficially, there is Microsoft Office Danshi.
    • Merryweatherey's Internet Explorer webtoon personifies its star character as well as other browsers. Notably, it takes more of a Neptunia-esque action/comedy approach than Slice of Life.
  • Akikan! does this for soda cans. These soda girls need carbon dioxide infusions (through kissing) to live. Japan really can make anything moe.
  • Okayama Prefecture in Japan has anthropomorphized their prized homegrown-jellies into moe girls.
  • A few Vocaloid characters have elements of this, and one plays it completely straight. Ryuto, also known as Gachapoid, is a male anthropomorphism of beloved Japanese children's tv character Gachapin. Hatsune Miku's design is heavily based on the Yamaha DX7 and DX100 synthesizers. Kagamine Rin and Len have elements from the Yamaha EOS keyboard in their design. Kamui Gakupo has many elements of digital music, such as spectrograms and equalizers, portrayed as samurai gear, and Megurine Luka has elements of brass instruments in her design.
  • Tsukipro has Swiiiiiits!, a collaboration with Glico, the snack brand that makes pocky. They are an idol unit based on Glico's snacks. It started with Half-Identical Twins Lico and Gli, but in April 2018, they introduced four new members, all bishounen, bring the unit more in line with Tsukipro's other Cast Full of Pretty Boys moe-anthro idol units (based on the months of the year, the four elements, birthstones, etc.)
  • Fruity Loops (a music synthesizer program) has FL-chan, popular among the Vocaloid fandom. Some of the official plugins have these, too, like Harmless-chan (a Cute Monster Girl, ironically) and her counterpart Harmor-chan.
  • Several Japanese railways have their trains Moe-fied.
  • Ryohoji Buddhist Temple in Tokyo-suburb Hachio-ji City successfully raised attendance by anthropomorphizing its patron deities into moe mascots.
  • A magazine ad for the Asus ROG Crosshair IV Extreme motherboard has it in the form of a short-haired brunette in a techno-fetish costume, holding a BFG three times her size and based on the device's design. Not very "moe" but still.
  • Habanero-tan is an incredibly cute pepper thing based on a habanero-flavored snack chip. There's also Jalapeño-tan, Habanero-neesan, and Milk-san. Jolokia-tan, the hottest pepper in the world (at the time) is the Alpha Bitch.
  • Sanrio gives us Kirimi-chan, a moe anthropomorphism of salmon fillet. She's also joined by friends based on chicken cutlets, mackerel, sharks, and many more. Taken even further with the official personification project, essentially moefying moe anthropomorphisms.
  • Hana no Android Gakuen is a manga featuring moe personifications of Android phone brands (some images might be somewhat Not Safe for Work), along with other phone creators like Apple and Blackberry.

    Anime & Manga 
  • Some characters in Axis Powers Hetalia are this. Notably, the Holy Roman Empire, who was one of the greatest powers in Europe for almost a millenium, in the form of an Adorkable child.
  • In Puella Magi Madoka Magica fanon, the Witch forms of former Magical Girls (ex: Candeloro, Gretchen, Oktavia, Gretchen Homulilly) are sometimes anthropomorphized. Of course this is Justified as all the Puella Magi are young girls.
    • For an in-universe example, Nagisa Momoe, also known as Bebe, from Rebellion can be seen as one, after all, she is indeed the very same Charlotte.
  • Haiyore! Nyarko-san portrays Nyarlathotep from the Cthulhu Mythos as a wacky Love Interest to the main character, though she prefers "Nyarko". Lovecraft's Nyarlathotep is renowned for his cruelty and alien monstrousness even among a pantheon of terror-inducing gods.
  • Kämpfer does this in its eyecatches for the Creepy Dolls that grant the heroines their powers. While in doll form they look like cute animals that just committed suicide in a variety of ways, in human form they look like Funny Animals, focusing more on the cute than the creepy.
  • Binchou-tan is an anime about Anthropomorphic charcoal in the form of chibi girls.
  • The anime series Yatterman did Obama-kun and Hilary-chan.
  • Nanako, the partially-anthropomorphised form of the Seventh Scripture in Tsukihime. Ditzy little half-unicorn girl that is only visible to those with intense magical potential, have spilled their blood on it, and weird people like Shiki.
  • Parodied in Nyoron Churuya-san with "Dust-chan", who is shortly disposed of via vacuum cleaner.
    • She always comes back. *shudder*
  • Toei Robot Girls, which is exactly what it sounds like. Toei Animation Super Robots turned into cute girls.
    • Robot Girls Z adds even more girls to the lineup, namely ones styled after the titular robots of the Mazinger franchise. Its browser game spinoff takes it one step further by personifying some of Toei's non-robot properties, such as Enmako-chan or a Cutey Honey representing the then-upcoming movie Cutey Honey: Tears.
  • The "Angel Chromosome XX" line of Neon Genesis Evangelion merchandise portrayed the Angels as cute girls, including portraying Lilith as Rei Ayanami.
    • Tabris is a female Kaworu Nagisa.
  • Koihime†Musou for Romance of the Three Kingdoms.
  • Gundam has MS Girl or MS Shojo, published in the Gundam Ace monthly magazine since 1982 by Mika Akitaka, making them the origin of mecha musume. The first collection artbook was released in 1994.
    • In 1985, Bandai released the Armored Lady Original Characters for Z-Gundam and Macross, Mecha Musume that predates the 1994 artbook. [1]
    • Super Fumina, anyone? And she eventually got her own partner, Hyper Gyanko.
  • Ark Angels features personified versions of various endangered animals as well as of the planets of our solar system (plus Earth's moon).
  • Genderswap a few characters from Saint Seiya... and voila! Moe versions of the western zodiac signs!
  • The Seven Sisters of Purgatory from Umineko: When They Cry are demonic stakes given the form of teenage girls. Plus, they are each an Anthropomorphic Personification of the Seven Deadly Sins. Nightmare Fuel for most, Fetish Fuel for some, including Battler, who refers to them as "the ass nee-chans."
    • Similar to the above are the Chiester Sisters, humanoid personifications of Maria's ceramic bunnies. There's also Sakutarou, the anthropomorphic form of Maria's lion plush doll who's also a male version of this trope.
  • Money and Soul has Msyu, the moe personification of the protagonist's future. Yes, that's right: This show makes an abstract concept moe.
  • Chintsubu makes penises cute. Sentient talking penises possessed by other male spirits. Yeah. They're actually pretty cute.
  • Sentou Yousei Shoujo Tasukete! Mave-chan is an entire show based upon Moe Anthropomorphisms of the aircraft from Sentou Yousei Yukikaze.
  • Humanity Has Declined has moe deep space probes. Well, Pion is moe, Oyage is more bishounen.
  • The heroines of Strike Witches become something like this when donning their strike units based on real-life WWII tanks and fighters.
  • What about rifles and machine guns made into elementary/middle/high schoolers? That is the premise of Upotte!!.
  • Even Pokemon has had plenty of gijinkas created for it. There are comics and more than one group on DeviantArt.
    • Pokémon RéBURST is the most prominent example of this. However, the manga subverts this by using technologies to turn humans into Pokemon gijinkas.
      • It is the first official Pokémon manga to have Pokémon gijinkas.
  • There are gijinka of Shizuku-chan characters in the series fandom. During the run of the 2012 anime, there was an official contest where winning gijinka designs would be featured on iPhone covers.
  • Tsukiuta is about 12 idols who are based on the months of the year. There are actually 24 - a male and female version of each month. The anime only features the boys, though.
  • Problem Children Are Coming from Another World, Aren't They? has Black Percher being the Moe Anthropomorphism of The Black Death, with her real name being Pestilence/Pest.
  • Silver Spoon takes place in an agricultural high school. Nishikawa, who is from a crop farming family but also an anime and gaming otaku, tends to use this trope:
    • When he's given the task to decorate a sled, he decorates it with anthropomorphized moe artificial fertilizers, and names them "NPK48", a pun on AKB48 ("NPK" standing for Nitrogen, Phosphorus and Potassium).
    • Much later in the story he presents breeds of potatoes anthropomorphizing them as various types of girls.
  • Because the fan can't exactly recall the details of JoJo's Bizarre Adventure in Vaguely Recalling JoJo, he replaces a few characters with cute anthropomorphic versions.
    • Cursed Devo's Ebony Devil looks like a cute little boy with antennae and is wearing a teddy bear costume.
    • Jotaro gets another Star Platinum, who is probably a cosplay for the Runaway Girl.
    • Mariah's Bastet gets turned into a version of Taokaka with outlet paws.
  • A darker example occurs in the Japan Animator Expo short ME!ME!ME!, where the main character's depression and guilt over breaking up with his girlfriend are depicted as cute busty girls that eat him alive.
  • Sgt. Frog: Thanks to Kululu's "We All Live Together" beam gun that turns animals into humans.
  • Uma Musume (like the video game entry below) features a cast of cute girls based on famous Japanese racehorses. The designs, personalities, and relationships are drawn from their Real Life counterparts, and the series loosely follows the events of the 1998 and 1999 racing seasons. The Shout-out page for the series documents how much the production team has Shown Their Work. The franchise's manga offerings don't slouch either, especially in the case of Haru Urara Ganbaru!
  • The heroine of Eko To Issho is a humanoid cellphone.
  • Parodied in Ren-Chin Girl, which revolves around a guy and his microwave, which takes the form of a cute woman.
  • Parodied again in Hitomo no Naka no Ai - the heroine is an anthropomorphic eye floater (as in the annoying semi-translucent gunk that can obscure your vision).
  • The heroine of the Not Safe for Work one-shot Keyhole is an anthropomorphic doorknob.

    Based on Films 

    Based on History 

    Based on Literature 

    Based on Live-Action TV 

    Memes (original content) 
  • Although the Earth has had plenty of personifications in its lifetime, 2017 gave us Earth-chan, a Moe version of the Earth based on Schoolgirl Series tropes. Since the whole thing started as a joke against Flat-Earthers, she's usually portrayed as a small-chested girl suffering serious A-Cup Angst, but she's occasionally a buxom beauty instead (a joke on "Mother Earth"). Other planets and the Sun have been anthropomorphized as well, but Earth-chan is still the most common, with other common targets including the Moon, Pluto, and NASA. Occasionally, all of Humanity is portrayed as an unseen person Earth-chan talks to, who either gives her trouble or is a generally friendly companion. Black holes initially got personifications representing black holes in general - best known in the form of Black Hole-sensei, a counterpoint to Sun-sensei - but when the M87 black hole became the first to be photographed in 2019, it triggered a wave of M87-specific personifications, which quickly picked up the collective name Black Hole-chan.

    Based on Military Vehicle 

  • "German Bold Italic": by Towa Tei, with Kylie Minogue playing a... font?

    Based on Mythology and Folklore 
  • All of the Spirits in Date A Live are based on the Kaballah Tree of Life's sephirots.
  • Entaku Seitokai (Round Table Student Council) does this for the King Arthur legends. Heroic knights of old turned into the cute girls of today. A liberal amount of Gender Flip is also applied in this instance.
    • The visual novels Knight Carnival! and 12+ also provide moe versions of Arthurian legends.

  • Mahou MUSH unintentionally gained its own game-wide mascot when players observed that the game's hourly randomized save message had a way of being a little too on-point. Jokes about "Save-tan" developing sentience abounded, and several more messages were added acknowledging Save-tan as a character in her own right - including the ever-popular "Dammit, Save-tan!"

    Based on Sports 

    Based on Tabletop Games 

  • Busou Shinki, anyone?
  • The Frame Arms Girls line developed by Kotobukiya, who was well known for Frame Arms series, which consists of a robotic frame with interchangeable armors and weapons. The Frame Arms Girls are not just anthropomorphised mechs, all the weapons and gears of Frame Arms, M.S.G. and Frame Arms Girls are compatible with each other.
  • Also by Kotobukiya is Megami Device, another Shinki-esque line of armored robot girls who, like the FA Girls, are fully compatible with old Shinki tech and Koto's M.S.G accessories.
  • There is a group on Deviantart devoted to anthropomorphizing BIONICLE characters

    Based on Video Games 

    In Video Games 
  • There's an eroge called MonoGokoro MonoMusume that has moe-anthropomorphized objects as most of its principal cast. Objects turned into cute girls include a computer, a pillow, a Humongous Mecha toy, a washing machine, and a pair of panties.
  • A good portion of Touhou characters feature this to some degree or another; for example, Nitori, a Kappa, having the turtle shell and head plate of the actual mythological beast turning into a backpack and a cap, or Yamame, a giant spider monster, being a girl with no monstrous features except for design elements of the dress she wears. Some of the girls, like Kogasa, the Tsukumo sisters and Hata no Kokoro, are tsukumogami, which are basically personifications of inanimate objects, so they are kind of this in-universe as well as out.
  • There's also the free-to-play MMO TPS CosmicBreak, where a part of robots are your usual mechs while others are mecha musume.
  • Played with in Girls' Frontline. The game is noted to have used some Insistent Terminology in Chinese adverts to not imply it as a game about anthropomorphized weapons, but somewhere along the lines of "just" Girls with Guns. Despite this, design elements are still mixed with moe anthropomorphism aspects, and most of the T-Dolls under your command are personification of various firearms. This is also justified, as historical and combat data of a weapon are used to determine the ideal physical shape, personality, and even mannerisms to best wield their specified weapon.
  • The Triggerhearts from Triggerheart Exelica are designed to resemble mecha musume.
  • All of the Real Robot series in Super Cosplay War Ultra is done by a girl with only the Gundam Wing cosplay being the only exception.
  • There are humanised versions of the romanceable birds in Hatoful Boyfriend, visible in a brief portrait when you first meet them. The game claims this is the work of the ICPSS system showing the "birdiest bird" as human, though it fails with Okosan. It's clear from the text that the characters are still birds, and the manga even states that the human appearances are just there to help beginners feel the bird-moe, but this doesn't stop some fans.
  • DoDonPachi SaiDaiOuJou: Ladies and gentlemen—meet Lolibachi.
  • Gum Kare! personifies chewing gum brands into hot, dateable young men. Played with in terms of the protagonist - she's supposed to represent the mouth eating the gum, so she's portrayed as a moe photorealistic tooth.
  • Mobile game Kaden Shoujo turns household electronics into cute girls.
  • In Xenoblade Chronicles X, such a depiction of the Verus Skell model is one of the numerous wall decals unlocked upon maxing out your BLADE level.
  • The Yuri Visual Novel Her Tears Were My Light features time and space plus nothingness as cute girls.
  • The mobile RPG-turned-anime Kemono Friends originally had magic turn all the female animals in the world into cute girls.
  • Oshiro Project follows in the footsteps of Kantai Collection and Touken Ranbu by personifying castles from around the world as cute girls.
  • Uma Musume personifies famous Japanese racehorses as cute girls and has them compete in track-style events.
  • Mandrake Boys is an idle Mobile Phone Game where the player grows all kinds of plants, from bell peppers to azaleas to dragon trees... which are personified as a Cast Full of Pretty Boys with the leaf/fruit/distinguishing feature of the plant growing from their heads.
  • No matter if it's an Eldritch Abomination from the Cthulhu Mythos, a mythological, academic (the game's claim to fame) or literary figure or even Satan, there’s almost nothing that Crash Fever won’t use this trope on. There is even a group of units that are personified computer viruses.

    Web Animation 
  • Someone has managed to personify Adobe Flash. As in the animation program.
  • Starting with Episode 20 of Dave Madson's Looney Tunes Intro Bloopers, the characters, whose voices are provided by Speakonia and to a lesser extent, Robo Soft, are giving rather cute human-like designs.

    Web Comics 

    Web Original 
  • The Other Wiki has Wikipe-tan (along with Commons-tan and Quote-tan). TV Tropes itself has Trope-tan, while Encyclopedia Dramatica has AE-tan and Uncyclopedia has Uncyclo-tan.
  • OC Re Mix uses OCR-tan, with a new one for every forum version. The youngest, Ocr 1-tan, is the first incarnation of the forum.
  • Most of the boards of 4chan have a moe anthropomorph. For example, /a/ is a Meganekko underage trans with an Ahoge. New board /aco/ (the western-equivalent of both /h/ and /d/) got into an argument on who would be the board-tan and all were forced to accept a generic /aco/lyte for the board. The only board that takes "anthropomorphic" to a completely different degree is Trish, an obese opossum that serves as /trash/'s board-tan.
  • The CWCki Wiki of Sonichu has CWCki-tan, and the majority of that "art" will likely make you cry inside, especially the one for Valentine's Day.
  • On the Final Fantasy Wiki, there's FFWiki-tan, a Viera librarian that takes care of the Chocobo in the Wiki's logo.
  • Firefox-ko for Mozilla Firefox.
    • There's also Opera-tan, for the Opera browser.
    • Microsoft has Aizawa Inori for Internet Explorer 11.
  • Captcha-tan. The spambot that 4chan had to implement the captcha for (leading to Captcha-tan's creation) was also anthropomorphized as "Cornelia".
  • Fantendo now has their own Fan-Tan.
  • The Lost Media Wiki has LMW-tan.
  • Know Your Meme has KYM-tan.
  • Anime and J-Drama streaming site Crunchyroll has the popular, sporty, animal-loving otaku Crunchy-hime, while their German counterpart,, has Henner the rabbit.

    Western Animation 
  • In The Simpsons episode I'm Spelling as Fast as I Can, Lisa Simpson dreams of the Seven Sisters colleges each personified by an attractive woman.
  • This picture of Spongebob Squarepants and Patrick as cute girls. Fans have made plenty more.
  • "Humanizing" Transformers is very common in fanart, with wildly varying levels of Moe. They are given Fan Nicknames like 'Optima Prima' and “Megatan”. Starscream tends to be a smarmy pretty-boy, to fit his Smug Snake persona.
  • Fanartists of My Little Pony: Friendship Is Magic have made thousands of pictures of the ponies as humans, with varying degrees of realism but cuteness as a constant. They have also gone the other way, making pony versions of people or even objects.
    • Then came the Equestria Girls series, a canon take on this, with the ponies' skin colors being the same as their coats (to avoid the thorny issue of each pony's canon ethnicity).
  • Speaking of DeviantArt, there seems to be almost more Gijinka of the Penguins of Madagascar than "normal" stuff...
  • Here's the main cast of U.S. Acres (plus Sixth Ranger Aloysius Pig) in bishoujo style.
  • Interestingly popular on the Japanese site Pixiv is personification of the Thomas and Friends cast, of all things. There's even a specific key word for it: gijinkakikansha, an amalgamation of "gijinka" and "kikansha" ("locomotive").
  • This Teenage Mutant Ninja Turtles (2012) animated short has Donatello using a cloaking device to let us see what Donatello, Michaelangelo, Raphael, and Leonardo would look like as humans. Since the short was written by Kevin Eastman (one of the original creators) and Paul Jenkins, it's about as canon of a take as we'll ever get.

Alternative Title(s): Moe Personification, Gijinka, Mecha Musume


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