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A character, creature, etc which is heavily associated with a fictional universe, to the point of being the (official or unofficial) mascot. This can be despite the presence of other creatures, characters, etc. In Video Games, this tends to be a popular enemy (or unit) and can overlap with Mascot Mook or Mascot Villain. In other works the role can often fall to the Team Pet or another Ridiculously Cute Critter or Small, Annoying Creature.

See Mascot for when this is used to advertise a product.


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Examples:

    open/close all folders 

"Cute" Series Mascots:

    Anime and Manga 
  • Agumon is something of an unofficial mascot for the Digimon franchise, being featured as the partner of The Hero in two different anime series and one manga, and a prominent presence in most — if not all — video games and virtual pets.
  • Black Hayate (a puppy) and to a lesser extent Xiao May (a baby panda) in Fullmetal Alchemist.
  • Most of Hiro Mashima's works have one.
    • Plue is the one for Rave Master, and also has the occasional cameo in some form or fashion in the author's other works.
    • Happy serves as this for Fairy Tail. Notably, unlike his fellow Exceeds, Carla and Panther Lily, he doesn't get a power up at any point in the series. Amusingly, a different version of Happy also serves as this for Mashima's succeeding work, Edens Zero.
    • In addition to Happy, Edens Zero has an original series mascot named E.M. Pino.
  • For Full Metal Panic!, there's Bonta-kun, with the entire second season being named after the sounds he makes, "Fumoffu".
  • Fushigi Yuugi: Genbu Kaiden gets one in the form of Genbu Celestial Warrior, Namame...who's a lovable 8cm ball of rock.
  • Ghost in the Shell: Stand Alone Complex has the Tachikomas, the world's cutest giant spider-tanks.
  • Sadaharu and Elizabeth from Gintama. The series also parodies the whole mascot concept with Makoto-chan, the ill-advised, short-lived mascot of the Shinsengumi.
  • Haro from the Gundam franchise, despite not appearing in four of the seven Alternate Universes.
    • Then invoked in full force for the Gundam Build continuity with the Petitguys, made in every possible color and even colors homaging a previous season, Gundam 00. While they're still in the franchise as of Gundam Build Divers, they're in significantly less numbers with the load shared by the return of Haro.
  • For Heroic Age it's B-Navi. Be careful though, because it actually transforms into a gun used to fire the Cool Ship's main weapon.
  • Kodomo no Omocha has a ubiquitous bat/rabbit hybrid, appropriately named Babbit. It probably exists only for this trope.
  • Magic Knight Rayearth: Pu pu-puuu! Mokona! (Also a mascot of sorts for Xxx HO Li C and Tsubasa -RESERVoir CHRoNiCLE-)
  • Moyashimon has an unusual example: a cutesy, anthropomorphic Aspergillus oryzae spore.
  • Natsume's Book of Friends: A lot of merch features Nyanko-sensei or Nyanko-sensei's face since he's easy to draw and recognizable. In fact, since the protagonist Natsume has a pretty generic design, fanart and illustrations will often include Nyanko-sensei if Natsume isn't holding the Yuujinchou.
  • Neon Genesis Evangelion:
    • Pen-Pen is a quirky penguin that fits the mold as a "cute" series mascot, but is marketed far less than EVA Unit-01 and the two female leads, and is even absent from the third Rebuild of Evangelion movie.
  • One Piece: Due to his popularity, Chopper has gradually become an icon for the series, to the point where it seems he and Luffy are the only characters.
  • Pocket Monsters has both Red's Pikachu and his Clefairy. The Clefairy is a reference to how Clefairys were the original choice for the Pokémon mascot.
  • Pokémon features Pikachu as the de facto mascot for the animated series and (slightly less so) for the games.
  • Kyubey from Puella Magi Madoka Magica. Its face and Catchphrase appears everywhere in the fandom because of how cute and innocent it is. Or at least so it seems... /人‿‿人\
  • Suzuri from RideBack. Unusual in that she's one of those rare cute sidekick-type characters who not only dies during the series, but dies rather brutally (we don't see her head getting crushed; that happens off-screen. But we do see the blood on the asphalt).
  • Shimoneta: Ayame is the (literal) poster girl and face of the series. She's featured in all marketing material and promotional art, usually in her 'Blue Snow' disguise.
  • Futaba's stuffed animal acts as one for Sore ga Seiyuu!, explaining to the audience the inner workings of being a voice actor.
  • Tenchi Muyo! has the adorable cabbit (cat/rabbit) Ryo-Ohki, which has the ability to transform into a spaceship.
  • Welcome to the N.H.K.:
    • Sato lampshades this trope by saying "Every RPG needs a wimpy mascot character!" while beating up a lookalike for Dragon Quest's Slimes.
    • The series itself actually contains a de facto mascot in the form of that creepy-adorable dancing purple alien that is used as a personification for 'conspiracy'.
  • Odate Buta is so associated with Yatterman that when the live-action movie started getting posters, the first one just showed him looking out at the viewer. Nothing else was needed - he's that well-known and associated with Yatterman.
  • Yo-Kai Watch has Jibanyan, who is an adorable cat youkai who talks and lives with Nate. Jibanyan has numerous spinoff yokai similar to him as a result, such as Sailornyan and Tomnyan.

    Comic Books 

    Film — Animation 
  • Scrat is the single most iconic character from the Ice Age series, despite have little to no bearing on the plot and seldom interacting with the actual protagonists.
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    Literature 
  • The Hitchhiker's Guide to the Galaxy: Oddly enough, the promotional mascot for the Hitchhiker's universe (in the USA) is a little green guy that never appears in the books (or TV show, or movie, or radio show, or computer game...) themselves — though most fans consider Marvin to be the series' real mascot.
  • The Harry Potter series has Hedwig, the title character's pet owl.

    Live-Action TV 
  • Johnny Crawfish is this for The Noddy Shop, being featured prominently on UK merchandise as well as on the official site. He even has his own song!

    Music 
  • A lot of HoneyWorks' music videos feature a pair of panda and white bear with heart-shaped ears.

    Professional Wrestling 
  • Parodied by CMLL with Zacarias, a mini estrella dressed up as a parrot to serve as Rey Bucanero's "mascot", although in function he was more of a Sidekick.
  • AAA, the longest lasting breakaway from E/CMLL, has an entire mascot division, though in practice it's more of a mixed Tag Team division between mini estrellas and non mini estrellas. As with Zacarias, the mini is usually the mascot, although not always...

    Puppet Shows 
  • Kermit the Frog for The Muppets. He was also the mascot of the Jim Henson Company before Disney bought them out.
  • Sesame Street has Elmo, also the mascot for the show's parent company Sesame Workshop. Big Bird used to fill this role before Elmo proved to be a massive merchandising success.

    Tabletop Games 

    Theatre 
  • Young Cosette for Les Misérables, despite only being in two scenes - but the picture of a young, sorrowful girl in rags is a very good way to get the main themes of a play whose name translates to "The Miserable Ones" across. The most common depiction is taken from this illustration from Les Misérables, although it's usually zoomed in on just her upper torso and face, and is so universally associated with the show that advertising for the 2012 movie recreated the poster using the actress playing Young Cosette.

    Toys 

    Video Games 
  • Advanced V.G.: Yuka Takeuchi is both the heroine and the face of the series; including the OVA adaptation. She's usually featured on the cover of each entry and has even made cameo appearances in other fighting games.
  • Plants vs. Zombies has two different mascots from the Plant and Zombie factions respectively: the Sunflower and the Basic Zombie (the latter is kind of Ugly Cute). Also Crazy Dave (the only human character seen in the games) tends to be featured in advertisements.
  • Missile the shiba-inu police dog has become this for the Ace Attorney series, despite initially only appearing once as an optional character. Similarly, Missile the pomeranian from Ghost Trick, which shares the same universe (and who is a major character).
  • Twilly for AdventureQuest in particular and all the other Artix Entertainment games to a degree.
  • The Borderlands series has the Claptrap, who was the star of a web series promoting the first game, is often seen in advertisements, and was eventually made a playable character in Borderlands: The Pre-Sequel!.
  • Dungeons Of Dredmor has the Diggles. Ye gads, the Diggles...
  • Chickens in Fable. Hell, Fable III starts with a chicken running around the city as an allegory for the rest of the game.
  • Final Fantasy: Chocobos and Moogles, and to a lesser extent, Cactaurs, Cait Sith, and Tonberries.
    • The short, cute, big-eyed plant critters known as mandragora have achieved the status of Final Fantasy XI mascot both in official and unofficial works. In-game, there are numerous mandragora-themed equippable items to find, many of which have the ability to change the character's appearance to a mandragora. Mandragora have a prominent place in much of the official promotional artwork as well. The first and most important fan-made wiki as well the unsanctioned third-party windower program both use the mandragora as a mascot as well. Mandragoras have even appeared as the game's contribution to other games in the same company, such as appearing as a summon in Dissidia.
  • Rena is considered the mascot of Higurashi: When They Cry. Keiichi or really, Rika, is the protagonist but their friend Rena is the one that appears on most box-arts and in much of the advertising.
  • The priring from La Tale, which was so cute it was made into a pet.
  • On the cute side of mascots, there's Mega Man (Classic) himself and the recurring Metool/Mettaur/Mettal enemies, who appear in nearly every series in the franchise. There's also the Servbots for the Mega Man Legends series, and Tron Bonne could also possibly count thanks to representing the Legends series in crossovers more than any other character.
  • Mine Craft has Creepers (but they also are not cute sometimes...) who are so adorable that n00bs rush towards them and then realize their mistake...
  • Overwatch: Pachimari the Tamanegi-Tako is a non-playable icon of the game, and appears to be a Series Mascot of some kind in-universe too.
  • Portal has the very friendly Companion Cube, which will not threaten to stab you. It's so popular that Valve's made plushies and fuzzy dice in its image. The iPod-esque turrets might even have a stronger claim to the title, appearing in Valve promotional materials even outside the Portal franchise, and getting a much greater and more varied role in the sequel.
  • Shin Megami Tensei:
    • Jack Frost serves as both the Shin Megami Tensei and Atlus' own company mascot.
    • Persona 4 and Persona 5 have game-specific mascots in Teddie and Morgana, respectively. Both are the only not-completely-humans in their respective game's party.
  • The Grox from Spore.
  • Star Wars: The Old Republic has seemingly adopted Blizz as their unofficial mascot. He's a rocket launcher wielding, Jawa, tanking companion of the Bounty Hunter class.
  • Kero the frog and Grey the alien in Tokimeki Memorial 2.
  • The Dogoos are the most common enemies and are the most featured monsters of the Neptunia franchise. They even have their own line of merchandise.
  • Monster Hunter has the Felynes serve as its cute mascot, especially in Japan.
  • Teemo, to some extent, for League of Legends. He has become so recognizable that Teemo inspired plush hats are commonly vended and worn at competitive events. His success has mostly been from his annoyingly cute design, voice and his skill set which is rage inducing to face.
    • Even more than Teemo, the Poros, adorable little critters that look like chubby balls of fluffy fur with tiny stubby limbs, big doe eyes, curly ram horns, and enormous panting tongues. They've made countless appearances as add-ons for certain champion alternate skins, as alternate ward skins, and the card game Legends of Runeterra features a huge number of them as playable units.
  • Jibanyan, a talking Cute Kitten, from Yo-Kai Watch is the Mascot Mook of the franchise. He appears on box-art, has the most merchandise, and has many clones. He wasn't the mascot originally though. He was just another yokai however the anime made him into a Breakout Character. Yokai Watch 2 featured him more prominently as a result. The original mascot was most likely intended to be Whisper, the protagonist's yokai butler.
  • Harvest Moon has a cow as its mascot. It used to have the original blue-capped protagonist, Pete, as a mascot but he hasn't been a playable character in years.
  • Battlerite's has Ashka, who is not as cute as most other examples here, but he is still a small, childish character (who just happens to be a Pyromaniac). His mask serves as the game's logo.
  • Undertale has Toriel, the most prominently featured of the main cast in outside media, who is nowhere near small (easily over six feet) but is definitely cute and lovable. There are even plushies of her!
  • Fate/Grand Order uses Fou for this purpose, but it also has Riyo's renditions of Gudako, Mash, and Saber as secondary mascots.
  • ARMS has two mascots, and Biff is not one of them. However, Biff is the In-Universe mascot of the ARMS Grand Prix, and looks like a cute kid wearing a costume (the English trailers gave him a deep grown man voice, making him seem more like a dwarf, but left the cute costume intact)
  • Idolish7 has two mascots. There's Kinako, a pet rabbit like creature who resides in Takanashi Production, and King Pudding which is Tamaki's favorite food brand In-Universe.
    • Kiseki Series:
    • Poms, bouncing little puffballs with eyes that come in all different varieties. The standout example (and the one that represented the franchise in Alternative Saga) is the Shining Pom, which adds wings and a halo.
    • Mishy the cat, the mascot of Crosbell's Mishelam Wonderland and also considered the mascot of Nihon Falcom overall. A plush Mishy was included as an extra in the Thors Academy Edition release of The Legend of Heroes: Trails of Cold Steel III.

    Webcomics 
  • Lampshaded in Battle Kreaturez with Wally the Platrox, the mascot of the Wyldcard team, a role which he only begrudgingly accepts.
  • The Order of the Stick: parodies this trope as it occurs in JRPGs Here.
  • Following the completion of Blue Moon Blossom, the frog from that story has been commandeered by the author as the mascot of Fifteen Minds as a whole, and has begun to supplant the cartoon astronaut that had previously been associated with their Jaho-12 Tumblr in avatars for their social media accounts.

    Web Original 
  • HTMLvis was something of an unofficial mascot for the original Maddison Atkins; fittingly, he returned after the Continuity Reboot.
  • Roboshi, The Kirk of the Ponibooru Crufavers Ask a Pony blog, is considered this for the site itself.
    • Ponibooru also has another less well known mascot OC (seen here) who is occasionally shipped the above.
  • Sparadrap from Noob. His live action version played by a grown man downplays the cute part, but his super-deformed design from the comic qualifies and is the one most frequently integrated in multiple-series mascot lineups.
  • Mortasheen has Chainsaw Kid, who's a bit more on the Ugly Cute (and, obviously, Chainsaw Good) side of the spectrum.

    Western Animation 
  • My Little Pony: Friendship Is Magic:
    • Derpy Hooves, to a larger extent, the "brony" community. She was a background pony the fandom took to. Eventually she began appearing as a recurring character in the cartoon itself.
    • Pinkie Pie is also one to the target audience. She inherited this status from her original G3 counterpart.
  • Pinkie Pie, and to a lesser extent Minty, were considered the mascots of My Little Pony G3.
  • Cartman and Kenny from South Park are used to represent the series, especially Cartman who fills the unique dual role of being one of having a "cute" design and being an endearing over-the-top jerkass like so many other adult animated sitcom mascots.

"Hot" Series Mascots:

    Anime and Manga 
  • Neon Genesis Evangelion:
  • Shimoneta: Ayame Kajou is the one featured most prominently on the Blu-ray/DVD's box art, and she's the center of all promotional art; usually in her 'Blue Snow' disguise.
  • Variable Geo: Yuka Takeuchi is both the heroine and face of the series across all media, including the anime adaptation. The DVD's disc cover art is also used for V.G's page image.
  • Haruko is featured prominently on most cover art and promotional art for FLCL.

    Film 
  • The DC Extended Universe's Wonder Woman, being the franchise's Breakout Character and the most buzzed about by fans and critics. Especially considering the fact that she’s historically never been quite as famous as Superman or Batman.

    Live-Action TV 

    Professional Wrestling 

    Video Games 
  • Advanced V.G.: As with the OVA, Yuka is the one seen in the cover art for the game as well, which is also used as Advanced V.G's page image.
  • Link from The Legend of Zelda; while mostly known for his "hot" adult forms, his child/Toon forms are clearly "cute" mascots. He's also treated as a secondary mascot for Nintendo as a whole, only behind Mario, and joins Mario as a co-mascot in Super Smash Bros. Ultimate.
  • Morrigan from Darkstalkers is popular enough to be the series' biggest representative in Capcom's various crossover games (though Felicia takes a close second.)
  • Final Fantasy has Cloud Strife and the Warrior of Light. The former is the most iconic and popular character in the series and frequently represents the franchise in crossovers, while the latter is a modernized personification of the protagonists from the first game in the series and is the "face" of the cast in the Dissidia Final Fantasy games.
  • Fire Emblem:
  • Onmyōji has the handsome protagonist Abe no Seimei on its logo.
  • Overwatch: Tracer is the face of the game, being the character most featured in the animated trailers and the only character featured in the box art. Everyone on the development team loved her, and commented about how cute and beautiful she is. D.Va is also this to a lesser, albeit increasing, extent, mostly due to her explosion in popularity after the game's release.
  • Ryu and Chun-Li became faces of the Street Fighter franchise. Ken, Guile, Zangief, Bison, Cammy, and Akuma also qualify to a lesser extent.
  • Insofar as any Deception character can be considered "main", Millennia from Kagero: Deception II is often seen in later games as well as any sort of crossover, such as being playable in Warriors All-Stars and available as a costume in various Dead or Alive and Fatal Frame titles.
  • Bella Goth started out as a Morticia Addams expy in The Sims 1 before skyrocketing in popularity and becoming a mascot for The Sims series as a whole.
  • Saber (specifically the one from Fate/stay night) counts for the Fate branch of the Nasuverse. In some cases, she may even be seen as one for TYPE-MOON as a whole.
  • One of the two actual mascots of ARMS is Ribbon Girl. Her mascot status is from being the singer of the game's main theme, from which most of the music is derived from, but that doesn't change the fact she's pretty.

    Webcomics 

    Web Original 
  • Lia Marie Johnson was undisputedly the face of the React series in the first six seasons. Since her departure/sabbatical, each of the shows had at least one (e.g Mikaela, Chelsea, and Tori for Teens, or Tom and the original Madison for Adults. YouTubers is too much of an All-Star Cast to have one).

"Non-Cute/Hot" Series Mascots:

    Anime and Manga 
  • Attack on Titan has the Colossal Titan as the most recognizable character from the series, and used in numerous merchandise and public appearances. Sometimes, it is played straight as a 60-meter skinless horror. Other times, however, it's either an Ugly Cute Chibi or a dude in a costume that behaves in a comical fashion (nicknamed "Kyojin-kun" or "Giant-kun").
  • In Free!, Iwatobi-chan is the protagonists' hometown mascot. It's a distinctive rock-headed bird-like... thing, popular among fans as a decal.
  • The resident monster Mooks in Senki Zesshou Symphogear, the Noise, are this.
  • Neon Genesis Evangelion:
    • Evangelion Unit-01 is the most prominent icon of the series, despite its pilot Shinji Ikari being marketed less compared to the female leads.
  • JoJo's Bizarre Adventure has Jotaro Kujo, the badass protagonist of the third part, Stardust Crusaders, as its mascot.
  • Cells at Work! uses White Blood Cell U-1146. Whether or not he's the main character of an arc, he's on all of the volume covers. He even serves as the Info Dump narration box in the Bacteria spinoff.

    Comic Books 
  • Robotman for the Doom Patrol; The most recognizable full-fledged member (not counting Beast Boy, who's more associated with the Titans) and the only one to be in every iteration of the team.

    Film 
  • Darth Vader for Star Wars, though mascot duties have also been passed around to Yoda, the Stormtroopers, and (especially in the franchise's early days) R2-D2 and C3-PO. Even the Death Star is something of an icon for the franchise. The Force Awakens adds Kylo Ren as its resident Vader counterpart, as well as BB-8.
  • Gollum for The Lord of the Rings movies.
    • Gandalf, and the Eye of Sauron; both of which are used as prominently in merchandise as Gollum.
  • The Ugly Cute Slimer and the Stay Puft Marshmallow Man in Ghostbusters. In universe, it's explained that Stay Puft is the mascot for a brand of marshmallows and the star of his own cartoon TV series. The "NO-GHOST" company logo also serves as a mascot.
  • The titular extraterrestrial creatures from the Alien, Predator, and Alien vs. Predator franchises.
  • For the Terminator series, Arnold's iconic face has been etched into our collective memories. The metallic skull of the T-800 Terminator would also count as iconic.
  • Ash Williams for the Evil Dead films, making it one of the few horror movie franchises known more for its hero than its villain.
  • The Pink Panther (1963) had an Animated Credits Opening with the titular diamond's flaw visualized as what it's said to resemble — a pink panther. The animated character was so popular that he got his own series of animated shorts in addition to becoming the mascot for the movie series, even as Artifact Title set in.
  • The Tyrannosaurus rex for the Jurassic Park franchise (its skeleton being the franchise's icon proper).
  • The DC Extended Universe also has Superman, as he started the whole thing and is always hyped by the producers and higher ups.

    Literature 
  • Despite only featuring in one of H. P. Lovecraft's original stories, and being nowhere near as powerful as the likes of Azathoth or Yog-Sothoth, Great Cthulhu is essentially this for the Cthulhu Mythos.
  • Aslan for The Chronicles of Narnia, to the point that some editions of the books even use his face as part of the logo.
  • Smaug for The Hobbit.
  • Rincewind, Death, the Librarian and Great A'Tuin for Discworld. Granny Weatherwax doesn't quite make it, possibly because she just looks like a Witch Classic, whereas a wizard with a straggly beard and "WIZZARD" written on his hat is more distinctive.

    Live-Action TV 

    Professional Wrestling 

    Tabletop Games 
  • Battletech has had three over its long run, all three iconic Battlemechs:
    • The beginning of the franchise had the WHM-6R "Warhammer" heavy Battlemech as the mascot, featuring it heavily on the front pages of the manual and in much of the early press material. Unfortunately, the "Warhammer"'s artwork was originally licensed from an anime which has caused decades of legal trouble with the litigation-happy US distributor of the anime, so it was dropped like a pile of bricks in the mid 1990s. Following a redesign of the 'mech's appearance that made it physically distinct from its originator, the "Warhammer" has begun showing up in official artwork once more, but it's been mostly superceeded by the below two as mascots.
    • Following the release of the Clan Invasion storyline and the MechWarrior video games, and the massive upshoot in popularity for the franchise, the The Timber Wolf/Mad Cat heavy 'mech became the mascot for both the game series and for most of the franchise set after 3049 In-Universe. The Timber Wolf is still the iconic battlemech for much of the franchise's fans as a result, and also because it is one of the most powerful 'mechs to drop on the table on a match. (And calling it the Mad Cat among the wrong group of fans will get you labeled a stravag freebirth.)
    • Following the "Warhammer" being taken out of official artwork, the duty of official mascot of franchise material set before the introduction of the Clans (such as the Star League and Succession Wars era) became the AS7-D "Atlas" assault Battlemech, a massive skull-faced, broad-shouldered death machine often depicted ripping enemy battlemechs limb from limb. Its skull-faced visage is part of the logo for the 2018 Battletech video game, with the story mode itself featuring an SLDF Atlas II as Kamea's second 'mech.
  • Warforged fill this role for the Dungeons & Dragons setting Eberron.
  • The Lady of Pain for the Planescape, setting; her ominous face with her cold stare is on the cover of every product.
  • Warhammer 40,000: The Space Marines are the main mascots. Especially the Ultramarines, who appear in most of the promotional artwork and the starter set; they are even called "poster boys" by players of other armies.

    Theater 
  • Cirque du Soleil shows often start with a stylized logo in print ads and at their website, but eventually switch to a memorable supporting character (or representative of a memorable character group) to serve as the show's face. This is particularly important with the Las Vegas resident shows, since as many as eight different shows are running there at one time; a well-chosen mascot helps establish the style/tone that makes the production distinct from its sisters.

    Toys 
  • Blow Fly and Trash-A-Pillar from The Trash Pack. They're both the main characters of the webseries, too.
  • Croco Bile from Flush Force.

    Video Games 
  • The Big Daddy from BioShock.
  • The Borderlands series also has the Psycho Bandit, as they tend to be featured on the games' covers. A Psycho is even one of the playable characters in Borderlands 2.
  • Capcom:
    • On the "non-cute" side side of Mega Man mascots, there's Zero and the Sniper Joes.
    • Ryu, who doubles as the Series Mascot for Street Fighter and the face of Capcom's fighting game division.
    • The Monster Hunter series has the Rathalos as its non-cute mascot. Each game in the series also has a flagship monster that usually plays a significant role in the plot.
    • Chris Redfield in Resident Evil. Downplayed since he doesn't appear in every game and this role zigzags with Leon Scott Kennedy, depending on game. (Both Leon and Chris appear in some games such as Resident Evil 6.)
  • Max Damage from the Carmageddon series.
  • Civilization has an unofficial example in Mahatma Gandhi, or more specifically the "Nuclear Gandhi" characterization that appears in the games - an overflow glitch in the first entry in the series resulted in the normally-pacifistic Gandhi becoming a hyper-aggressive psycho about the times nukes could be built, which has become an Ascended Glitch as of recent games. So pictures of a wanly smiling Gandhi posing next to ICBMs or boasting how his "words are backed with NUCLEAR WEAPONS!" have become a shorthand for the Civ games and their capacity to make some Alternate History.
  • Bad Mister Frosty in the ClayFighter series.
  • Command & Conquer series: The Mammoth Tank. Also The Commando and Agent Tanya.
  • The Green Beret for Commandos. Interestingly, he is a rare example of series mascot who is the main character.
  • Thorn from Destiny. An unusual example in that it's a gun, not a sentient being. We think? It's appeared on a lot of posters for Destiny, and was highly publicized by the devs before the game's release, up to and including some of them carrying a prop of it across Europe. It's easy to see why they'd use it to capture the public imagination - the thing looks weird, and Obviously Evil. Plus, it captures the Cosmic Horror Story aspects of the game rather well.
  • The Cacodemon for Doom, even becoming the official mascot for Doomworld, the biggest Doom fansite.
  • Dungeon Keeper has the Horned Reaper, along with the Dark Mistress.
  • Headcrabs from Half-Life.
  • Master Chief for Halo
  • The Gas Mask Helghan troopers in Killzone.
  • Marco Rossi from Metal Slug.
  • The Creeper from Minecraft. He is kinda cute, unless he's sneaking up on you at night...
  • The spectral ninja Scorpion has gradually become the mascot of the Mortal Kombat series. Sub-Zero is a close second, being the first "ninja" that the developers created. Scorpy and Subby have been the default fighters for player 1 and 2 respectively since Deadly Alliance.
    • Liu Kang can also be considered the mascot of the series, being the longest-running protagonist by far. His ability to shape-shift into a dragon evokes the iconic logo after all; even before said dragon was redesigned from klassic green to chrome black.
    • As of Mortal Kombat 2011, a Scorpion look-alike serves as the figure on the logo for Netherrealm Studios. Given his popularity among fans and the developers (specifically Ed Boon), it was only a matter of time.
  • Tanatos, Alister Dalimar's raven familiar, developed into this for the Ravenhearst Story Arc of Mystery Case Files.
  • Nintendo franchises:
    • Captain Falcon of the F-Zero series.
    • Metroid: Series protagonist Samus Aran, who is mainly portrayed as a mysterious masked badass type of character.note  The eponymous energy-sucking, flying fanged jellyfish aliens of the series as well; very young infants are Ugly Cute, though.
  • The Fiend from Quake was the mascot for Id Software in the latter half of The '90s.
  • The Raiden jet from Raiden and Raiden Fighters series.
  • Pyramid Head for the entire Silent Hill series.
  • Nightmare for the Soul series. Ironically, while Nightmare represents the series' evil sword Soul Edge, most installments in the series (and all installments featuring Nightmare himself) are named after Soul Edge's heroic counterpart Soul Calibur.
    • Soul Edge is probably the real mascot. Though the name of the games is now Soulcalibur, the Soul Edge is still by far the central character.
    • Some of this is made nil by the fact that Nightmare is Soul Edge/Inferno's host (and in SCIII and SCIV, Nightmare was literally the living incarnation of Soul Edge). Nightmare, however, was featured on the Project Soul logo from SCIII up to SCV (wherein the logo was redesigned to show a re-imagining of the Soul Embrace from SCIII, which was then changed back to the original logo starting with the SCII HD Online re-release) and is essentially the central antagonist of the series starting in his Soulcalibur debut (Soul Edge/Inferno is the de facto Big Bad), making Nightmare's claims have a bit more weight to them.
  • Super Robot Wars: The SRX is the mascot of the series and Banpresto in general. It has a head shaped like the company logo, and its Game-Breaker upgraded form is even named Banpreios!
  • Sweet Tooth (Needles Kane) is considered this for the Twisted Metal franchise overall to the point that he appeared in the Playstation 3 crossover fighting game to represent the series.
  • Team Fortress 2 is represented by The Heavy. He is front and center EVERYWHERE in this game. He's the very center in the class selection, he was the first to get a "Meet The" video, with cameos in every single video since, he's right there on the boxart, and his loud, scenery-chewing, BRIAN BLESSED rivaling presence draws attention to him even more than his massive size.
  • Wild Dog fills this role in Time Crisis, taking the role of The Dragon to the Big Bad of each game in the main series, despite every defeat having him seemingly killed by an explosion.
  • The Koala in Tokimeki Memorial: Forever with you.
  • Spring Man is one of the two true mascots of ARMS, presented to players as an easy character to learn to play with and renowned in the story mode as an exemplary fighter all others are measured against.
  • The Excalibur warframe is takes up this role in Warframe, either having a prominent role or otherwise featuring in most promotional content (either fully visible or as a silhouette) to show off any non-signature weapons or cosmetics. Other warframes may also appear in promotional artwork as well, but not to the extent in which Excalibur appears.
    • Every new warframe (or otherwise) usually gets a turn in the mascot spotlight featuring in their own promotional or splash screen art when their respective update is released.

    Web Original 
  • SCP Foundation
    • SCP-173, a living statue that kills anyone who breaks eye contact with it. Being the first paranormal entity created for the site, and with a rather distinctive appearance to boot, it's pretty much the (un)official mascot.
    • SCP-682 follows SCP-173 by a close second. It's an unkillable, regenerating giant reptile which (temporarily) adapts to any new form of attack, and who wants to kill all Earth life. The SCP Foundation is constantly trying (and failing) to destroy it with many different methods, which has made SCP-682 one of the most recurring antagonists.
  • Newgrounds has Pico.
  • Serperior for the Mario Party TV series, because it's Mr. Doom's favorite Pokemon.
  • The WWWF Grudge Match had Mr. T, who won the honor in a match with Mr. Clean, and then kept it in a match with Jesse Ventura.
  • Catherine, Don, Rock, and Bill for Elders React.

    Western Animation 

Company Mascots:

    Anime and Manga 
  • Gundam: Haro (or multiple Haros) is/are the mascot of both the Gundam franchise and for the company Sunrise. In fact, Haro always shows up on the Vanity Plate for the company in recent titles, making the dotted i in the company name.
  • My Neighbor Totoro: Totoro plays this role for Studio Ghibli.
  • Goku and Luffy for Shonen Jump. Though the company's oldest and longest lasting mascot (to the point that it's still used today) is the emblem of a pirate with a beard, hat, and eye patch.
    • The main protagonist (usually) serves as a mascot for their respective series on the issue covers, and promotional material for Shonen Jump as a whole (this is true of other manga magazines as well).
  • Studio Trigger has Miss Trigger, or Luluco, as which she's also known. The other two Trigger Girls (Muzzle and Spring) are original, fitting more under Mascot.
  • Toei Animation has Pero (their version of Puss in Boots).
  • Aside from an original dragon creature, Doraemon serves as the mascot for CoroCoro Comic.

    Comic Books 

    Film — Animation 

    New Media 

    Professional Wrestling 

    Toys 
  • Wooser of Wooser No Sono Higurashi serves as one for Good Smile Company, with him making frequent cameos in shows the company sponsors.

    Video Games 
  • Nintendo:
    • There's Mario, the main character of the Super Mario Bros. series and its numerous spin-offs, and is the mascot for Nintendo as a whole. To a slightly lesser extent, Mario is the face of the cast in the Super Smash Bros. crossovers, and is joined by Link (below) in Super Smash Bros. Ultimate.
    • Link is certainly the face of The Legend of Zelda series. Also the fairies, Navi and her ball-of-light kin in particular; they tend to be used as menu cursors.
    • Kirby can easily be considered the unofficial mascot of Nintendo's affiliate company HAL Laboratory.
    • Samus Aran and the titular alien creatures from the Metroid series.
    • Mr. Saturn for the MOTHER series, the race of childish wacky creatures featured first in MOTHER 2/EarthBound. "Boing!"
    • Animal Crossing has Tom Nook, K.K. Slider, and Mr. Resetti, who are respectively the Tanuki shopkeeper, the canine singer, and the cheat-hater mole. Isabelle from Animal Crossing: New Leaf is starting to pick up steam as another mascot for Animal Crossing after her appearance in Super Smash Bros. 3DS/Wii U and playable appearances in Mario Kart 8 and Super Smash Bros. Ultimate. Rosie, a blue, big-eyed cat villager, is an example as well, getting a fair amount of merchandise and promotional appearances.
    • Pikmin has, obviously, the Pikmin; the little cute race of Plant Aliens that the game centers around. Nintendo likes to feature them prominently in portions of their handhelds and consoles UI, most notable with system transfers for both the 3DS and the Wii U (when transferring original Wii data).
    • While Splatoon's Inklings are highly customizable, the orange female Inkling takes front and center in several trailers and pieces of official artwork, with her squid form acting as the game's symbol. She is sometimes accompanied by a blue male Inkling as her rival as well. Splatoon 2 replaces the orange female inkling with a short haired pink female inking. Both games also have respective pop idol hosts who serve as mascots (Callie and Marie for both games and Pearl and Marina for 2).
    • Custom Robo has the Ray series of Shining Fighter class robos, one of which represented the franchise in Super Smash Bros. Brawl.
    • Nintendo Power magazine had Nester, and the Famicom Disk System had a critter called Disk-kun, who appeared on the title screen of Smash Ping Pong and starred in the last-ever FDS game, Janken Disk Shiro.
    • Pokémon:
  • Jack Frost (from the Shin Megami Tensei franchise) is the mascot of Atlus Corporation.
    • While the monsters you meet in Shin Megami Tensei are based on mythologies, possibly because of Jack Frost status as a mascot, you will meet original Jack Frosts like King Frost, Black Frost, Ichigo Frost, B Hawaii Frost, Lemon Frost, Melon Frost, Mirukin Frost, Frost Five and Lucifrost.
    • Raidou Kuzunoha vs. The Soulless Army has the dapperest Frost of them all.
  • Until he was displaced by Mega Man (Classic) and Ryu, Captain Commando was the face of Capcom.
  • Sonic the Hedgehog has been Sega's mascot since 1991. Alex Kidd is commonly remembered as having been Sega's mascot before Sonic, though Opa-Opa actually was used more often for cameos back then.
  • Pac-Man, the face of his own franchise, and Bandai Namco Entertainment's mascot for over 30 years now. He has had a few redesigns here and there but still manages to be one of their most popular characters.
  • Mr. Pants officially for Rare. Unofficially, Donkey Kong and Diddy Kong back when Rare was still with Nintendo, and Banjo and Kazooie. As of the New Tens, Rash seems to be taking over this role for the company.
  • Hudson Soft's mascot is a tiny bee. The bee has shown up in several of Hudson's video games, including Adventure Island and Milon's Secret Castle. Aside from the logo bee, Hudson usually treats Bonk and Bomberman as their mascot characters.
  • Neko-Arc (a comedic miniature catgirl form of Tsukihime's main heroine) is the official mascot of Type Moon and the Nasuverse.
  • Asagi serves as one for Nippon Ichi (along with the Prinnies mentioned above), as she makes a cameo in all of their games.
    • Recently, it seems like they're trying to make Nisa their new one.
  • Unofficially, Max for LucasArts' adventure games.
  • Compile's cute mascot, Randar (or Lander), appeared in several of their games.
  • Toaplan had a similar but more purple and less round mascot named Pipiru, who appeared at the end of Zero Wing and was hidden in Out Zone and Truxton II. Even after Toaplan went defunct, Pipiru briefly appeared in a cutscene in DonPachi.
  • Terry Bogard for SNK, originally, it was Athena.
  • Konami:
    • They tried in the late 1980s to establish Konami Man as their mascot. He never really caught on, though Konami Wai Wai World gave him the leading part and a Distaff Counterpart, Konami Lady. Konami Man still makes occasional cameos in Castlevania games.
    • Solid Snake and Simon Belmont also qualify, due to being the heroes of some of Konami's biggest franchises. After Konami fully absorbed Hudson Soft, Bomberman also served this role to an extent.
  • The newely revived Kojima Productions revealed a character named Ludens, he is also featured in it's new logo.
  • The obscure company Asmik had the mascot Asmik-kun, called Boomer in the US.
  • Amstrad's first-party label Amsoft named its mascot after executive Roland Perry. Roland became the star of eight mediocre to awful games, which never established any consistent model for drawing him.
  • Heavy Weapons Guy is the face of Valve, showing prominently in all their Meet the Team videos, and representing them in most third-party promotions and crossovers.
  • Shantae for WayForward Technologies.
  • In Japan, Sony Computer Entertainment has a mascot known as "Toro Inoue" (the Sony Cat). He's an anthropomorphic cat in a Super-Deformed style. Outside of Japan Sony has had more than temporary mascots (Crash Bandicoot probably being the most famous) but none really have been their official one.
  • Xbox tried the cute variation with Blinx but the series ended up being a Stillborn Franchise when the game was criticized for its clunky controls. Master Chief is considered the Xbox mascot now.
  • A Japanese mobile game company COLOPL, Inc.'s mascot is Kuma the Bear, appeared in many of their games.
  • The Giant Intelligent Friendly Talking Spiders (GIFTS) are a company mascot for Spiderweb Software, showing up in every game of the Exile series, the Avernum remake series, and Nethergate.
  • Scorpion is used as the shadowy outline mascot for Netherrealm Studios, the current makers of the Mortal Kombat series.

    Western Animation 


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