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People found his lack of face disturbingly iconic.
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Many series have their own Mascot, (Series Mascots, In Universe mascots or otherwise). Sometimes that mascot is one of the ones responsible for all the bad things happening (or at best is a neutral force that still causes things to go wrong for the heroes more often than not.) Though it's not necessary, the mascot can still fall into the Ridiculously Cute Critter or Small, Annoying Creature tropes just to make things extra twisted. Whether they are Big Bads, Dragons, Ineffectual Sympathetic Villains or just the humble Mascot Mook is not needed, what distinguishes this from the other tropes is that the Series Mascot is evil.

The difference is that most cases are usually either the most iconic character of the franchise, or checks off the items in a Weasel Mascot checklist, but their cuddly appearance belies a sinister nature.

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Related to Mascot Mook, when the mascot is one of the more common enemies in the game.

Due to the nature of Face–Heel Turn and the Series Mascot, there will be some spoilers. See also Antagonist Title and Villain-Based Franchise. Sometimes comes about due to fans Rooting for the Empire.


Examples

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     Advertising 
  • The Noid was the mascot of Domino's for much of the late 80s, despite technically being the antagonist of their commercials. In the commercials, The Noid would try to ruin your pizza, only to be thwarted at every turn.
  • The Trix Rabbit is an Ineffectual Sympathetic Villain that tries to steal kids cereal and yogurt. He also appears on the packaging of said cereal and yogurt.

     Anime and Manga 
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     Film 

    Professional Wrestling 

    Video Games 
  • The titular I. M. Meen, who's flamboyant nature outshines the rest of the cast and is the source of many a YouTube Poop.
  • SHODAN from System Shock, to the point of being featured on the box art for the sequel.
  • The Neptunia series has Pirachu, who In-Universe is a self-proclaimed mascot...however he looks more like the mascot of piracy and appears as the Non-Human Sidekick to either Underling or the Anthropomorphic Personification of Piracy herself, Arfoire.
  • The titular character of Five Nights at Freddy's, like the other animatronics in the game, is trying to kill you because it's malfunctioning. This is technically a subversion since a hidden Mini-Game in the sequel reveals that he's Good All Along. It just mistakes the night shift guards as the one who murdered the kids. He's also an In-Universe example because he is also the mascot of the abandoned Suck E. Cheese's that serves as the setting.

     Visual Novel 
  • Monokuma from Danganronpa also falls into the Ridiculously Cute Critter category (though less so than the above-mentioned Kyubey, thanks to his more sinister Two-Faced design motif). He's even voiced by Doraemon's most notable voice actor; for a Western analog, imagine a teddy bear with the voice of Bugs Bunny or Mickey Mouse constantly trolling you, emotionally and psychologically torturing and blackmailing you, and egging you on to kill people.
  • Subverted with Rena from Higurashi: When They Cry. She's presented as evil in early arcs and can be Cute But Psycho when needed but is overall a good girl, and most of her antagonistic traits are misunderstandings.

     Web Animation 
  • It's easy to forget that Strong Bad from Homestar Runner is supposed to be a villain (albeit not a very good one) thanks to practically usurping the main character role from the character the site is named after.

     Web Video 

     Western Animation 


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