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Advertising / The Noid

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Call Domino's and avoid the Noid!

The Noid is a series of advertisements for Domino's Pizza, animated by Will Vinton. The ads involve him ruining delivered pizzas through various means, only to get foiled by Domino's, which touted its quality assurance and its 30-minute guaranteenote . The ad campaign was especially well known that not only has the Noid himself was featured in video game tie-ins (Avoid the Noid and Yo! Noid), but he was brought back for a new commercial in April 2021 after three decades of dormancy, also being featured as a promotional boss in the mobile game Crash: On the Run!.


We keep the Noid out and all the tropes in:

  • Butt-Monkey: Virtually all of the Noid's attempts at ruining Domino's pizza only result in him getting hurt.
  • Cartoon Bomb: The Noid attempted to plant one, only to be stuck to the Domino's dome of protection and sending him flying at the explosion.
  • Does Not Like Spam: The Noid hates pizza, and especially Domino's, and tries to ruin them.
  • Fictional Video Game: One ad has the Noid playing an arcade game where he shoots down delivery pizzas, but has no luck when the level consists of Domino's pizzas.
  • Hammered into the Ground: When the Noid kicked the Domino's guarantee, it fell on him, driving him into the earth, leaving him to mope after digging himself out.
  • Hoist by His Own Petard: Many of the Noid's methods of trying to ruin Domino's often backfire on him. For example, he tried to get his freezing contraption into overdrive only for it to blow up on him without even so much as touching the cardboard.
  • Advertisement:
  • Later-Installment Weirdness: The final two ads in the original Noid campaign were him reacting to news about Domino's new pan pizzas due to the guarantee being phased out, with no mention of the guarantee anywhere.
  • Made of Indestructium: The Domino's pizza boxes could shrug off anything and everything the Noid throws at them, even wizard magic and bombs.
  • Mascot Villain: The Noid appears solely to attempt to ruin Domino's Pizzas to no avail.
  • Peeve Goblins: The Noid's sole purpose in life is to ruin pizza home deliveries.
  • Rapid Aging: One ad has the Noid being a wizard whose magic has this effect on Pizza. His attempt at doing so at the Domino's Pizza resulted in him quickly growing a gray beard.
  • Weather-Control Machine: One ad has the Noid operating one in a fruitless attempt to keep the delivery man from making it. The frustrated Noid then clenches on the machine, only for the effects to fall on him.
  • X-Ray Sparks: Happens on the 2021 "Return of the Noid" commercial when the Noid is riding a hopping device that makes potholes on the street and accidentally hits some high voltage wires.