First announced back in 2015, the area first officially opened at Universal Studios Japan on March 18th, 2021. Parks located in Hollywood, Orlando, and Singapore respectively are also confirmed to receive their own Super Nintendo Worlds in the near future. The location in Hollywood appears to be on track to open in 2023, while the land for Orlando will be an opening day attraction for the new Epic Universe park when it opens in the mid 2020s, possibly early 2025.
Attractions announced are based on Nintendos Flagship Franchise Super Mario Bros. with two rides: One based on Mario Kart (titled Mario Kart: Koopa's Challenge in Japan) and a slow moving indoor/outdoor family ride based on Yoshi's Island called Yoshi's Adventure. A second phase expansion based on Donkey Kong Country with a minecart rollercoaster is also in development with construction underway in Japan set to open in 2024. And while there are plans to integrate Pokémon into the parks, it is unknown if it will be a part of the sub-land. Due to the size of each Universal park not every Super Nintendo World will have every attraction.
Unique to this park is the usage of wearable wristbands akin to the Disney Parks Magic Bands called Power Up Bands, which can used to interact with attractions and scenery to gain digital coins and to compete with other visitors via an app. This is tied into an interactive scavenger hunt experience where guests collect keys to gain entry to a boss battle with Bowser Jr., who has stolen a collection of Golden Mushrooms. At home, the bands also function as amiibo.
- Creator Cameo: A portrait of Bowser in the Mario Kart queue is signed by Shigeru Miyamoto. Additionally, one of the Miis in the pre-show representing the guests joining Mario's racing team is Reggie Fils-Aime.
- Easter Egg: Pikmin can be found hanging around different parts of the Mushroom Kingdom, as shown here.
- Exploring the Evil Lair: Bowser's Castle is fully fleshed out and explorable at the park, and serves as the main pre-ride attraction leading into Mario Kart: Koopa's Challenge. It includes a main hall, a library containing dozens of Mario Kart references, and a special factory where Bob-ombs, Mechakoopas, and Bullet Bills are constructed en masse.
- Go-Karting with Bowser: Played with, while Mario Kart: Koopa's Challenge features the signature aspects of a Mario Kart race, there's an actual story behind the ride, and it's not just for fun. The 2020 Nintendo Direct shows the queue has a challenge letter from Bowser* , and that Bowser designed the course as an effort to beat Mario. The riders are also said to be part of Mario's team.
- Level One Music Represents: The first song to play upon entering the park is a specially-created remix of the overworld from Super Mario Bros..
- Patchwork Map: Surrounding the central area are ice, mountain, forest, and desert environments, along with Bowser's Castle and the underground cave area.
- Rail Shooter: The Mario Kart: Koopa's Challenge attraction combines this with a racing game- riders collect shells by steering their kart into item boxes and shooting hazards and the Koopalings.
- Roger Rabbit Effect: All three trailers involve Mario interacting with real life objects and people.
- Suddenly Voiced: In the games, the Toads have a lot of unvoiced text dialogue but very few voiced lines outside of some phrases and reactions. In the park, they speak directly to visitors with fully voiced, comprehensible dialogue. Even Toadette speaks quite liberally when you encounter her in Yoshi's Adventure.
- Wacky Racing: You cant have a Mario Kart ride without this trope. The attraction, titled Mario Kart: Koopa's Challenge, pits visitors against "Team Bowser" in a fully-immersive AR race throughout the Mushroom Kingdom. It's also a Rail Shooter, with riders fighting off hordes of classic enemies with Koopa shells.
Im captured by the feeling
Love the ride
And now I'm really living life
Alive a super kind of feeling
Jump on board the ride tonight