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Wrestling / WWE New Generation Era

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The WWF logo from 1994 to 1997. Much like the WWF "scratch" logo from 1998 to 2002 represents the Attitude Era, this one is usually used to represent the New Generation Era.

In the early '90s, the World Wrestling Federation's image had taken a beating. A steroid scandal had rocked the promotion, and even though Vince McMahon was acquitted, the bad press had damaged his business. What's more, his main attraction, Hulk Hogan, had left the WWF, eventually signing with rival World Championship Wrestling. With Hulkamania and the Golden Era now over, McMahon decided it was time for a new generation of wrestlers to take the stage. Thus began the WWF's New Generation Era.

Younger talent like Bret "Hitman" Hart, Shawn Michaels, The Undertaker, Razor Ramon, Diesel, and Lex Luger would be pushed into the spotlight. It was around this time that the WWF also launched what would become their flagship television series, Monday Night Raw.

However, even with these changes, the WWF's recovery was slow. And more trouble was on the horizon. Archrival WCW launched their own Monday night show, triggering the Monday Night Wars. Later, the WCW pulled the trigger on the nWo, which would become one of the hottest angles of the time and would secure a ratings domination for WCW for the next two years. More and more WWF talent would defect to the WCW. And another promotion, Extreme Championship Wrestling, was making waves and snatching even more market share from the WWF.


If McMahon was to keep his company alive, he would need something big. It was after a certain incident in Montreal that Vince McMahon knew exactly what it was that the WWF needed: a new attitude.


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