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Alexis "Lexi" Kaufman (born August 9, 1991) is an American professional wrestler, fitness model, former competitive cheerleader and former competitive bodybuilder. She currently performs under the name Alexa Bliss.

An athlete growing up, Lexi competed in various softball, track and kickboxing leagues. She was also a gymnast and competitive cheerleader in college, reaching Division I status. She also spent time in competitive bodybuilding, first competing in the Arnold Classic in 2011.

As a fan of professional wrestling, she jumped at the opportunity when WWE came calling. She was signed after impressing in a tryout camp in 2013. A year later she made her ring debut, under The Gimmick of a glitter-loving 'fairy princess'. She mostly competed in the odd match here and there before turning heel to become the manager of Blake and Murphy, who held the NXT Tag Team Championships at the time. However she has not remained a Neutral Female — she has challenged for the NXT Women's Championship more than once, and since being drafted to SmackDown Live as part of the 2016 brand split, she has staked her claim as a challenger for the WWE SmackDown Women's Championship, eventually winning it for the first time in December 2016. She won it for a second time in February 2017, making her the first two-time WWE SmackDown Women's Champion. On April 10 she moved to Raw as part of the Superstar Shake-up, winning the WWE Raw Women's Championship at Payback and becoming the first woman to be both WWE Raw and SmackDown Women's Champion. In August 2019, she won the Women's Tag Team Championships with Nikki Cross, becoming the 2nd ever WWE female Triple Crown Champion after Bayley.

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You can find more information on her at The Other Wiki.


"Glitter. Glitz. Sparkle. Tropes."

  • The Ace: The amount of things she competed in before becoming a full-time wrestler qualifies her for this on its own, but the fact that she became one of the top female wrestlers in WWE despite having no wrestling experience before she started training at the Performance Center fully cements her as an ace. To put it another way, she had not wrestled a single match on TV before 2014: 3 years later (and not even a year into her main roster career) she's the first woman to win the SmackDown and Raw Women's Championships. Not even the Four Horsewomen can claim that. With her tag title victory in August 2019, she became the 2nd ever female Triple Crown Champion, something even The Scrappy Charlotte Flair can't lay claim to, having only been beaten to the crown by Bayley at Money In The Bank 2019 when the former won her first Smackdown Women's title, having already been a tag team champion, and ironically the woman Alexa beat to originally make history on Raw with both titles.
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  • Adam Westing: After WrestleMania 35, Alexa shifts from playing a stereotypical Alpha Bitch to basically just playing a version of herself in real life. "Alexa Bliss" on the main WWE roster was always a top heel who constantly uses and betrays everyone, but after befriending Nikki Cross, she basically becomes a Punch-Clock Villain. She still sometimes (but not always) cheats and will participate in a good old fashioned heel beatdown along with Nikki, but she's rarely shown doing worse than that, and never even remotely acts heelish towards Nikki (despite the fact that the rest of the women's roster constantly tries to convince Nikki that Alexa is evil). Just like Lexi Kaufman in real life, she's basically a sweetheart who plays a villain when she's in a wrestling ring. The blending of her real life persona and her character becomes even more obvious when other characters start calling her by the name she uses in real life, "Lexi," on TV as well.
  • A God Am I: Ever since becoming the Raw Women's Champion, she likes to describe herself as "the Goddess of WWE".
  • Affectionate Gesture to the Head: Actually kissed Nikki Cross on the head after a tag team victory, as if there needed to be a more explicit confirmation of Cross' Morality Pet status.
  • Alliterative Name: Since her promotion to the main roster, she has taken to describing herself as "Five Feet of Fury". Kinda justified considering she's one of the shortest female performers in WWE.
  • Alpha Bitch: Became one after turning heel and joining Blake and Murphy. And within a few months on the SmackDown roster, she became the top heel and won the title. Then at Raw, her treatment of Bayley and Nia Jax is the equivalent of a high school bully.
  • Amazonian Beauty: Downplayed. Though she is a former bodybuilder and has great abs, she was presented as more cute than sexy. As a heel, however, this is more pronounced, though even then her muscles weren't as emphasized.
  • Anti-Hero: She's essentially a Tweener by mid-2019, as she unofficially pulls a Heel–Face Turn yet traces of her Heel persona are still evident.
  • Arch-Enemy: She's had lots of them.
    • Carmella became this by default after she turned heel, initially via Designated Girl Fight in the Realest Guys vs. BAMFactor feud.
    • She wasted no time antagonizing Becky Lynch when she first came up to the main roster, calling Becky a born loser while at the same time weaseling her way through victories in their championship rivalry.
    • Daniel Bryan frequently got under her skin on SmackDown Live. There are few things that Bliss hates more than a fair and reasonable General Manager who is beloved by the fans... and oh, you know, used to be one of the most badass professional wrestlers in history.
    • After moving to Raw in 2017, she has the same problem with Kurt Angle, often arguing about putting her in matches. Her landing in the 2018 Elimination Chamber match was justified in that she hadn't had a title defense in three months, triple the maximum defense timeline (only Brock Lesnar thanks to a contract stipulation was exempt from it).
    • Bayley has taken Becky's role on Raw and then some. In their case, Alexa goes out of her way to completely disrespect Bayley, painting her as an absolute child while outsmarting her repeatedly.
    • Sasha Banks, since injuring Bliss during an NXT match. If some people's theories are to be believed, this one has actually carried on into real life as well. During out of character interviews, Alexa point blank refuses to mention Sasha at all whenever she talks about her female colleagues either from her time on the main roster or in NXT and there was one very awkward part of an out of character interview where Sasha talked about Alexa as if she was still in character.note 
    • Since Asuka's debut on Raw, Bliss constantly brags that she isn't afraid of Asuka and vows to end her undefeated streak while Asuka doesn't hide the fact that she is targeting Bliss' championship. For months, however, there are no matches between the two; Asuka just scares the hell out of Alexa once in a while, and they do eventually throw in a non-title bout in which Asuka won after Alexa gets herself counted out. With Asuka winning the first women's Royal Rumble and Alexa successfully defending her championship in the first women's Elimination Chamber, it seems they will finally face off at WrestleMania XXXIV, but then Asuka chooses to move to SmackDown to face Charlotte instead. Leaving Alexa stuck with Nia Jax (see below).
    • After moving to Raw in 2017 and winning the Raw Women's Championship, Alexa, like any other Dirty Coward heels, refuses to fight someone as intimidating as Nia Jax and sweet talks her into becoming her friend though the latter sees through her lies. Though their storyline somewhat ended near the end of summer, it resurfaces again in February the following year when Alexa consoles Nia after losing a match against Asuka. However, Alexa reveals a few weeks later that she only pretended to like Nia and mocks her about her weight. Not realizing that the camera was rolling. Naturally, this pisses off Nia, and a match between the two was scheduled at WrestleMania XXXIV, much to Alexa's horror. After losing the title, she went on to release promos of how Nia Jax is a bully and eventually reclaim the title in Money In the Bank before ending the feud a month later at Extreme Rules.
    • During her feud with Nia, Alexa also feuded with Ronda Rousey. As with Nia, Alexa called Ronda a bully for her actions against Stephanie McMahon. Alexa interfered Ronda's title match against Nia in Money in the Bank to steal the championship for herself. Angered, Ronda would then attack Alexa which led her to being suspended. During her absence, Alexa would mock Ronda every week until Ronda returned. A title match between the two was setup at SummerSlam in which Ronda would show Alexa who's the tougher woman. Indeed, Alexa failed to show any offense during the match and was defeated in 4 minutes.
  • Armor-Piercing Slap: One of Alexa's simplest, but most devastating moves in the ring is a thunderous slap across her opponent's chops, occasionally hammed up a little a la Dwayne Johnson. Case in point: her 2019 return at the expense of Mandy Rose.
  • The Artifact: Her theme music is still a dubstep song, being a remnant of BAM-Factor's dubstep gimmick.
  • Badass Adorable: When she was in her fairy-like face gimmick, and arguably in Real Life. Taken Up to Eleven with her face turn and team with Nikki Cross.
  • Bare Your Midriff: As is the norm for women's wrestling.
  • Beauty Is Never Tarnished: She managed to avert this trope in one match where Sasha gave her a bloody nose.
  • Being Good Sucks: Alexa spends most of her main roster Face run being; a.) away from the Women's Championship scene, b.) constantly having to keep Nikki Cross in-check everytime she relapses into her Ax-Crazy self, c.) stalked (non-romantically, not that it makes it better) by Bray Wyatt to use her as pawn to get to Braun Strowman, d.) betrayed by Braun despite being the reason she was dragged into his feud with Wyatt in the first place, and e.) Nikki not being there for her during the previous two incidents.
  • Berserk Button: Daniel Bryan seems to be very good at finding hers.
    • Don't ever, ever make jokes about her height.
    • During her first run with the Smackdown Women's Championship, simply suggesting that she had to defend it was enough to set her off.
    • In real life, she hates being referred to as a former fitness model. She likes to specify that she was a bodybuilder.
  • Beware the Nice Ones: She may be tiny, cute and sparkly (as a face, anyway), but she is not to be taken lightly. In one match against Banks, she looked visibly angry at Banks (who'd given her a nosebleed during the match) and got very aggressive.
  • Big Guy, Little Guy: When paired with Nia Jax, who had a massive size advantage on her in both height and weight. Also see Huge Guy, Tiny Girl below.
  • Bishie Sparkle: Her glitter princess face entrance was meant to evoke this.
  • Bitch in Sheep's Clothing:
    • Came out to apparently congratulate Bayley on her victory in the Iron Man match... only to steal the title belt and mock her.
    • When Becky Lynch was given the ultimatum to apologize to the McMahons for her recent behavior, Alexa persuaded her not to do it, claiming that she would lose the respect of the locker room. Becky refused to take her advice, knowing that Alexa is trying to steal her WrestleMania 35 opportunity. Alexa then stopped pretending and tells Becky that she doesn't care what she do.
  • Blood-Splattered Warrior: Sasha Banks infamously broke her nose during a November 2014 match on NXT. It has been speculated that Alexa was legitimately mad about this.
  • Boomerang Bigot: Her feud with Nia Jax carrying bullying undertones and having her not-so-subtly picking on Nia for being overweight made her this if one considers that in real life, Alexa is an actual anorexia survivor. Even more ironic is that her main partner at the time, Mickie James, was on the receiving end of this very type of abuse before in a 2010 feud.
  • Bullying a Dragon: Dear God, everything she did during her feud with Nia Jax, up to and including cutting promos in the form of phony PSAs about bullying that claimed Nia was a bully. Jax, for her part, responded with varying levels of violence which, given she has a major height and size advantage on Bliss, always ended badly for Bliss or Mickie James.
    Nia Jax: I've got a public service announcement of my own: mocking Nia Jax is bad for your health.
  • Buxom Is Better: Alexa had breast augmentation surgery before becoming a wrestler. She also found more success since turning heel and wearing more releaving clothes, especially in her bust area.
  • Catch Phrase: During her fairy-like gimmick, "Bliss your heart." Doubles as a Stealth Insult — it's a slight variation of 'bless your heart', which can be a compliment, but people in the American South are pretty used to hearing "bless your heart" as an insult. See here for a pretty good explanation.
  • Closet Geek: Known for so long as an Alpha Bitch, she begins showing her geeky side after her 2019 "Face" turn. Notably, she threatens Billie Kay during that year's SummerSlam with the Buzz Lightyear pose.
  • The Cheerleader: Alexa was an acclaimed collegiate cheerleader prior to her wrestling career, and her original wrestling gears were largely influenced by it.
  • Color-Coded for Your Convenience: On NXT, she always wore blue as a face and then switched to red after she turned heel.
  • Color Motif: Blue, red and purple are her frequent color schemes.
  • Combat Pragmatist:
    • As a heel, Alexa is easily outmatched in terms of strength and technical skill. But she wins thanks to craftiness and eagerness to use every dirty trick in the book.
    • It even extends to her ring psychology. She once used her double jointed dexterity to fake a dislocated elbow in the ring, before coming back and winning the match. It looked so realistic that many fans thought she was legitimately injured.
  • Comical Angry Face: She makes a lot of over the top expressions, and given her angry heel persona, that includes a lot of these.
  • Composite Character: In Raw, she seemed to mix Trish Stratus's early heel character (being an all-around Alpha Bitch) with Charlotte Flair's role as the top heel in Raw's women division, along with some of Charlotte's other traits such as having a long undefeated streak and title run as well as declaring herself a goddess in comparison to Charlotte's queen.
  • Cosplay: She wears special ring gears in major PPVs. See Whole Costume Reference below for specific details.
  • Cute Bruiser:
    • Renée Young described her initial face incarnation as looking like a fairy. She also dressed more modestly than the typical Diva.
    • After the change to her Alpha Bitch character, a big emphasis was placed on her height, or rather lack of it.
  • Cute Is Evil: As a heel, by default.
  • The Cutie: The essence of her Face runs. He original has her portraying a fairy cheerleader who was the second (the first being Bayley) Kid-Appeal Character of NXT. Her second run in the role starting 2019 has her playing a Closet Geek Lovable Alpha Bitch.
  • Dance Battler: She was an accomplished collegiate cheerleader prior to her wrestling career. Hell, her original gimmick had her wearing a cheerleader attire.
  • Death Glare: As a heel, gives a particularly effective one. It helps that she naturally has Icy Blue Eyes.
  • Deep South: She did this character on a couple of live events and a promo class, playing the redneck girlfriend of Scott Dawson.
  • Defrosting Ice Queen: Being partnered with Nikki Cross has notably mellowed Alexa, though her usually haughty demeanor occasionally still appears.
  • Dirty Coward:
    • Big with her words, but the moment someone comes face-to-face with her, she tries to talk her way out. In fact, for all her talk about not being afraid of them, she doesn't want to fight imposing women like Nia Jax or Asuka (to the point of trying to sweet talk Nia into becoming her friend).
    • In the first women's Elimination Chamber match, she spends quite some time hiding inside her pod even after it opens.
    • When Becky Lynch led the SmackDown women locker room to attack Raw, a week before Survior Series 2018, Alexa is the first person to escape the ring the moment chaos ensues. This is justified however, as she was taking time off to recover from her injuries.
  • "Do It Yourself" Theme Tune: She personally does the opening linesnote  of her face theme.
  • The Dragon: A staple of her heel gimmick is having one or more of these around. The likes of Mickie James, Alicia Fox, and Nia Jax have all served as lackeys to Bliss through the years. As of the summer of 2019, Nikki Cross is playing this role, having transformed from a naive, almost reluctant accomplice just happy to be doing something on Raw into a full-blown, willing participant in Bliss' schemes who would go out of her way to defend her new best friend.
  • Early-Bird Cameo: Was appearing on NXT for as early as a year before she debuted, she appeared at live events as the girlfriend of redneck Scott Dawson and filmed a couple of promos for it, she had a stint as a ring announcer, and she's also the girl in the often-used clip of Tyler Breeze asking a girl if she wanted to take a picture, only to clarify that he meant of him as opposed to with him. She also appeared at WrestleMania XXX as part of Triple H's entrance, along with Charlotte Flair and Sasha Banks, and was also a part of Adam Rose's rosebuds.
  • Early Installment Weirdness: Given her success as a ruthless Alpha Bitch heel, it's quite shocking that she got her start on NXT as a cutesy glitter-loving babyface.
  • Everyone Loves Blondes: Has some of this as a face.
  • Everything's Better with Sparkles: Her original face ring gear was adorned with sparkles and she blew a stream of glitter to the fans.
  • Evil Costume Switch: After turning heel, she went from the fairy outfit (which had a long-sleeved blouse and shorts) to something resembling Blake and Murphy's outfit: red with white and black highlights (including the claw marking design) and a whole lot more exposed skin on both the top and the bottom (halter-top and almost a bikini).
  • Excessive Evil Eyeshadow: Part of her Evil Costume Switch included applying more and darker eyeshadow and eyeliner. She's already very good at making evil faces, but the makeup accentuates it.
  • Expository Hairstyle Change: On NXT, as a face, her hair had blue tips. As a heel, she got red tips. Likewise after becoming a heel she started wearing extensions, when before her hair had been about elbow length at the longest.
  • Expy:
    • Looks and plays like Trish Stratus' evil little sister. Not surprising considering Trish is her favourite female wrestler of all time.
    • As of Backlash 2016, she has adopted aspects of Harley Quinn's appearance in Suicide Squad, notably the hairstyle and baseball bat-on-shoulders pose. The similarity was explicitly noted on the following episode of SmackDown.
    • Her gymnastic in-ring style favoring a lot of somersaults and high flying moves is very reminiscent of her other biggest inspiration, Rey Mysterio Jr., as is her initial debut as a pint-sized kid-friendly babyface.
    • Her leather jacket gives her a look somewhat similar to Paige, according to Emma on Twitter.
    • Throughout 2017-2018, she plays a similar role to The Miz, both being the top heels of Raw who proclaimed that they are a better champion than Brock Lesnar, having long title runs and are known for their cowardice who employ others to help them win. It becomes hilarious when they are on opposing teams during the Mixed Match Challenge where they spent the early part of the match tagging their respective Wrestling Monster partners. The comparison becomes more obvious when Bliss started to have her own show called "A Moment with Bliss" similar to Miz's "MizTV" in early 2019.
  • Extremity Extremist: Alexa favors using her knees in a lot of moves. One sequence of hers — the Insult To Injury — involves a double knee drop followed by a standing moonsault into another knee drop.
  • Face–Heel Turn:
    • In NXT: At Takeover: Unstoppable, when she helped Blake and Murphy.
    • On the main roster, being harassed by the Fiend Bray Wyatt and cast aside by a corrupted Braun Strowman seems to be causing a revert to her heelish ways, much to the concern of Nikki Cross. Although it seems to be less her turning back into the heel she was before, and more her becoming distinctly Bray-like herself (at once point even turning on Nikki during a 4-way match and hitting her with Sister Abigail before storming out of the match).
  • Facial Markings: As a face, she wears glittery makeup and eyeshadow (mostly the latter).
  • Fairy Tale Motifs: She's preserved this part of her character over the years. As a face, she was compared to a fairy princess. As a heel, she frequently compares herself to the Wicked Witch.
  • False Friend: She pretended to be Nia Jax's friend in order to use her as a goon. After her lies were exposed to Nia by her gloating about it to Mickie James in front of a camera and boom mic that were left on prior to an interview with Charlie Caruso, she came out the next week and apologised... that she hadn't told the truth sooner.
  • Finishing Move: Two of them: Twisted Blissnote  (a rounding moonsault) and an old-school DDT.
  • Foil: In NXT she was essentially this to Charlotte Flair. Both are gymnasts and their gimmicks invoke their blonde hair, but where Charlotte went the Alpha Bitch route before very long and later became an honorable champion, Alexa was first billed as the bubbly blonde for a long while but then turned into a mean-faced villainess. This goes down to their physiques too — Charlotte is more tall and lean compared to Alexa, who is more athletic and bigger in build (similar to Emma).
  • Force and Finesse: Her Tag Team with Nikki Cross in a nutshell. Nikki is a Psychopathic Manchild with an aggressive wrestling style, while Alexa is more regal with a more graceful move set.
  • Fragile Speedster: She's one of the smallest girls on the roster, and her wrestling style is mostly aerials and leaps. Unfortunately but somewhat unsurprisingly, she's missed time with injuries on multiple occasions.
  • Fun with Acronyms: The sometimes-used team name of Blake-Alexa-Murphy Factor.
  • Girlish Pigtails: Evil version. She dons this hairstyle ever since adopting the "Harley Quinn" gimmick.
  • Girly Skirt Twirl: Part of her entrance in her original face run.
  • Good Is Dumb: She had a promo just before her rematch with Sasha Banks, where she said that she was sure to win because Sasha had lost even with the rest of the BFFs there to back her up, and the BFFs weren't around for the rematch…except that in the original match, Sasha flattened her, and the only reason Alexa won was because Charlotte and Summer Rae started fighting at ringside and Sasha got distracted. Needless to say, she lost the rematch.
  • Hair Color Spoiler: You could easily identify her during her aforementioned Early-Bird Cameo in WrestleMania XXX due to the dyed tips.
  • Hair-Contrast Duo: She's frequently paired with a brunette (Mickie James, Nia Jax, Nikki Cross) who has a different wrestling style and persona to those of Alexa's.
  • Ham-to-Ham Combat: On the September 3, 2019 episode of SmackDown Live. While teaming with Nikki Cross against Mandy Rose and Sonya Deville, Rose and Bliss had a short, but undoubtedly hammy, back-and-forth:
    Rose: [taunting Nikki] You will NEVER look like me!
    Bliss: [from the ring apron] No one WANTS to look like you!
    Rose: SHUT UP!
    Bliss: [flinches as if she had been physically attacked]
  • Hard Head: During a battle royal on NXT, Alexa took a headbutt from Peyton Royce. Royce was hurt more than Bliss, which allowed Alexa to immediattely counter-attack. It's further showcased by her own usage of headbutts against fellow hard headed women like Becky Lynch or Asuka.
  • Heel–Face Turn: Kind of made one in mid-2019. After teaming up with Nikki Cross, Alexa remained spiteful, ruthless, and manipulative toward the rest of the Women's Roster, but slowly began to open up and display more and more affection toward Nikki in spite of the numerous warning signs pointing toward yet another Bliss betrayal. This culminated in the two of them uprooting utterly detested Women's Tag Team Champions The IIconics on an episode of RAW and being booked and cheered mostly like faces (or at least anti-heroes) from that point forward. Solidified in late 2019 after losing the tag team titles to Kairi Sane and Asuka, with the latter cheating with green mist to take the titles, ironically completing a double turn for all four ladies. The following night on Raw, the double turn was cemented when Bliss and Cross came to the aid of Charlotte Flair, saving her from a 2 on 1 beatdown at the hands of Sane and Asuka.
  • Hell-Bent for Leather: Beginning in July 2017, Alexa Bliss started wearing a leather jacket in addition to her otherwise Stripperiffic wrestling gear. Emma called Little Miss Bliss out on Twitter, accusing her of stealing Paige's look.
  • Hoist by His Own Petard: After insulting Nia Jax for two weeks in a row, Kurt Angle puts her into a match against Nia at WrestleMania 34.
  • Huge Guy, Tiny Girl: Paired with the gargantuan (6'8") Braun Strowman for the Mixed Match Challenge. They were actually named Team Little Big.
  • Hypocrite:
    • After winning the SmackDown Women's Championship, she displayed all the negative qualities that she accused Becky Lynch of when she was the champion. More superficially, she makes a crack about "toxic orange hair dye" running through Becky's veins, to which Becky can be seen gesturing to Alexa's own dyed hair.
    • She complained to Kurt Angle for forcing her to defend her Raw Women's Championship at Elimination Chamber 2018 and criticizing Brock Lesnar for once again being a no show and not defending his title at said pay-per-view but Alexa herself hadn't defended her title for four months while Lesnar had recently defended his title the night before at Royal Rumble.
    • Following her loss against Nia Jax at WrestleMania, Alexa started a smear campaign against Nia and calls her a bully. This coming from someone who plays the role of a stereotypical Alpha Bitch for most of 2017 who had bullied Bayley and fat shamed Nia (while Alexa herself survived anorexia, the opposite condition of what she was implying was behind Nia's size, in real life).
  • I Have the High Ground: Can do a somersault off the top for the hell of it. Her Finishing Move is also done from the top rope.
  • Icy Blue Eyes: Alexa's almost improbably light blue eyes help to accentuate her gravitas as a villain.
  • Ironic Name: "Bliss", since a large part of her heel character is being an angry person.
  • It's Personal: She became set on beating the crap out of Sasha Banks for all the painful losses Sasha inflicted on her in the past. She eventually did win a match by count-out, but lost the title match.
  • Jerkass Has a Point:
    • Though it was more an attempt on her part to finagle her way out of defending her RAW Women's Title in the first-ever Women's Elimination Chamber, Alexa did bring up some pretty legitimate points about Brock Lesnar's role as a "part-time" champion and his inconsistent title defenses, including the fact that she's defending her title inside the chamber while the #1 contender to Brock's Universal Title is being determined in the men's Chamber match; even when GM Kurt Angle countered that Alexa hadn't defended her title since October's TLC pay-per-view, Bliss deftly lobbied it back at him:
    Bliss: "And whose fault is that, Kurt? I don't make the matches, you do. I just don't understand why it is that you're treating the men's champion differently than the women's champion. Do you value Brock Lesnar more than you value me?"
    • She lashes out at Nikki Cross for not being there for her when she was dragged by Bray Wyatt into his feud with Braun Strowman and then being betrayed by Braun. While Alexa has been a Face for a year at that point and the incident with Nikki is seen as a brief relapse to her Heel days, she is not wrong on calling out Nikki for not helping her during those times.
  • Kaleidoscope Hair: The tip of her hair changes from blue to purple to red.
  • Kid-Appeal Character: Her face character, in the same vein as Rey Mysterio Jr. — short, colorful and adorable. Subverted when she turned heel at Unstoppable, morphing into an Alpha Bitch character who cheats to help Blake & Murphy win.
  • Lady in Red: After turning heel, she switched to a red outfit which are Hotter and Sexier than her original gear and dyed the tips of her hair red.
  • Laughably Evil: Since mostly retiring from wrestling and instead focusing on A Moment of Bliss, Alexa has become less of a bully and more of an arrogant celebrity who either has comically little tolerance for her show guests or just stirs shit between them and other wrestlers. She still has kept this up since her in-ring return in April 2019 as well, though her trademark bitchiness and snark is definitely still there.
  • Light Feminine and Dark Feminine: The Light to Nikki Cross' Dark. Alexa has blonde hair, is known for her sparkly motif, and has a more graceful wrestling style. Nikki is brunette, wears black wrestling gear, has a more rough wrestling style, and generally has a Darker and Edgier career.
  • Little Miss Badass: She's older than most traditional examples but has the looks and attitude to match, especially as a heel. So much so that one of her Red Barons is this trope, just with her name in place of Badass.
  • Loony Friends Improve Your Personality: Her friendship with the Cute and Psycho Nikki Cross turns Alexa from a bonafide Alpha Bitch Heel into a Lovable Alpha Bitch Anti-Hero.
  • Lovable Alpha Bitch: Being a Heel since mid-2015, she begins showing a more lighter side of her by mid-2019.
  • Loves the Sound of Screaming: She had a phase of hitting people with kendo sticks, and at one point admitted in an interview how much pleasure it gave her to hear the sound of the stick hit the flesh of her victims and loved to hear them scream. As a heel she also notably enjoyed inflicting pain on her opponents and would frequently flash sadistic smiles when she caused damage.
  • Meaningful Rename: The Sparkle Splash was renamed Twisted Bliss upon her heel turn.
  • Minored In Ass Kicking: And majored in bedazzling, apparently.
  • Mondegreen: In her debut she was billed from "The University of Glitz" but it was misheard as "University of Bliss" and it became something of a Fan Nickname for her hometown.
  • Mood-Swinger: Face or heel, she occasionally goes on and off character on a whim, and manages to do it without completely breaking Kayfabe note .
  • Morality Pet: In spite of Alexa's many, many flaws and her shamelessly-unbroken habit of betraying anyone who tries to give her the time of day, she finally seems to have found one of these in Nikki Cross as of 2019, showing considerably more affection toward Nikki than she ever did to her former lackeys and clearly having a legitimate soft spot for her. Perhaps appropriately, it was around the time they became a cohesive unit that fans actually started liking Alexa. And the feeling is mutual, as evidenced in the June 19, 2020 edition of SmackDown when Nikki relapsed on her old Ax-Crazy self to attack both Bayley and Sasha Banks, Alexa rushes to the ring and her presence helps Nikki to calm down.
  • Ms. Fanservice: Her heel attire is Hotter and Sexier than her original, but she never plays on her sex appeal on TV, most likely due to WWE still being PG — with one exception. A common joke about her is that with every makeover she has, her hotpants keep getting shorter.
  • Must Have Caffeine: Spends most of 2019 sipping a cup of coffee while hosting "A Moment of Bliss".
  • The Napoleon: As the shortest woman on the SmackDown roster, she's also the nastiest and cruelest. Naomi once mockingly nicknamed her "Lexi Boo-Boo", drawing comparisons between her and a Bratty Half-Pint.
  • Never My Fault: On Raw Match 19th 2018, Alexa demanded to Kurt to suspend Nia Jax after she tries to attack her, ignoring the fact that Nia's rage towards her was because of Alexa mocking her for two weeks in a row.
  • Ninja Pirate Zombie Robot: Her original gimmick is supposed to be a fairy cheerleader.
  • Odd Friendship: With Nikki Cross.
  • Oh, Crap!: Her reaction after Kurt Angle puts her in a match against Nia Jax at WrestleMania.
  • Older Hero Versus Younger Villain: Due to being one of the youngest female wrestlers in the roster during her debut, she fills the younger villain role by default during her feuds against Bayley (which is ironic considering the content of their feud on the Raw roster), Carmella, Becky Lynch, Naomi, Mickie James and Nia Jax. Alexa did play the slightly older hero during her feud with Sasha Banks (who is only half-a-year younger) for the NXT Women's title, however.
  • Older Sidekick: Alexa's (b.1991) lackeys have been older wrestlers, in particular; Mickie James (b.1979), Nia Jax (b.1984) and Alicia Fox (b.1986) and Nikki Cross (b.1989).
  • Only Known by Their Nickname: Referred to as 'Lexi' by a lot of fans and other talent. Since it's both her real nickname and works as a nickname for her ring name, it fits. It was nearly going to be her ring name too. She starts getting called this by other characters on TV after she befriends Nikki Cross.
  • Our Fairies Are Different: Her NXT face gimmick heavily invoked this, with her outfits being all sparkly and her blowing glitters to the audience and all. Renee Young even calls her as such during commentary.
  • Parts Unknown: She was initially billed as being from "The University of Glitz". Averted later on, as she's now billed from her real hometown of Columbus, Ohio.
  • Pet the Dog: Her entire relationship with Nikki Cross is made of this, to the point that Cross ended up being the catalyst for Alexa finally moving away from her less-than-scrupulous ways.
  • Pint-Sized Powerhouse: Although she is very small and athletic, she is also a former body builder. There was a time where even after she was tired after a workout, she was able to carry Sheamus on her shoulders.
  • Pungeon Master: Needless to say she rattles off as many 'bliss' puns as possible. "Blissed off" seems to be her preferred one.
  • Purple Is Powerful: She switched from her usual blue ring gear to a new set that's purple, but otherwise identical after returning in March 2015.
  • Put on a Bus: After Sasha Banks accidentally injured her nose, in November 2014. The Bus Came Back in March 2015.
  • Real Life Writes the Plot: Her second reign as SmackDown Womens' Champion happened because Naomi had to take time off due to an injury. Naomi won her title back when she returned at WrestleMania 33.
  • Red and Black and Evil All Over: Her original initial heel attire is mostly red with black as the secondary color (with white being tertiary).
  • Red Baron: Five Feet of Fury, Little Miss Bliss, and after winning both brands' Women's Championship titles she added The Goddess of WWE.
  • Redemption Demotion: Zig-Zagged. Her Heel–Face Turn has removed her from the Women's Title picture at the time, but immediately netted her the Women's Tag Team Championship which made her the second female Triple Crown Champion in WWE history. She and Nikki Cross are also the first team to hold said championship twice.
  • Reformed Bully: As her second Face run went on, she fully embraced the good side and was barely the Lovable Alpha Bitch she was during the beginning of said run.
  • Running Gag: She lampshades how it's impossible for her to get through a single episode of her "Moment of Bliss" interview segment without at least one person coming out to interrupt and Bliss sits there fuming.
  • Sadist: As a heel Alexa clearly enjoyed inflicting pain on people. She would often smile and laugh in the ring when her opponents were suffering from her attacks. She also went through a phase of beating people with kendo sticks, and the wicked smile on her face when she did this showed that the victim's pain was Alexa's pleasure.
  • Sensible Heroes, Skimpy Villains: She didn't only drop her nice girl persona when she turned heel, she also left behind several square feet of clothing.
  • She-Fu: What do you expect from a former gymnast and cheerleader?
  • Ship Tease: With Braun Strowman during their team-up in the Mixed Match Challenge. Hilarious, yet adorable. Also with Nikki Cross in Summer 2019 due to the absolute Adorkable and heartwarming bond the 2 share. Taken to new levels when the duo became tag team champions.
  • Shout-Out: Her ring name may be a reference to 40s-50s champion Mildred Bliss (better known as Mildred Burke).
  • Skip of Innocence: As a face.
  • Slasher Smile: As a heel.
  • Sleeves Are for Wimps: She started getting more wins when she opted for sleeveless wrestling gear.
  • Spiritual Successor:
  • Straight Man: To Nikki Cross. Nikki is an extremely wholesome Cloud Cuckoolander prone to bursts of energy and excitement, while Alexa plays the more pragmatic of the two who frequently tries to limit Nikki's caffeine habit.
  • Surprise Creepy: Illusion of Bray Wyatt's swamp or not, literally no one expected Alexa to pop up as freaking Sister Abigail during her old partner Braun Strowman's Swamp Fight with Bray Wyatt at the 2020 Extreme Rules! As a result, many fan theories of her now being Sister Abigail the entire time now surface around the web. Sweet dreams...
  • Talk Show with Fists: Hers is called "A Moment of Bliss".
  • Teens Are Short: Parodied on Sasha Banks's Facebook photo of Alexa.
    Fan: Do you know if Alexa's seeing anyone?
    Sasha:note  Dude, she's like twelve.
  • Teen Pregnancy: She's a product of one. Her biography reveals that her mom and dad had her when they were respectively 16 and 17.
  • Token Wholesome: As a face, she was initially presented as more cute than sexy — with her ring gear being a bit more modest. But after she turned heel, she became Hotter and Sexier. Her second face run has elements of both.
  • Tomboy and Girly Girl: As of mid-2019, Alexa plays the regal, high-feminine Girly Girl to Nikki Cross' rowdy, tee-and-jeans Tomboy.
  • Took a Level in Badass: Twice over the course of her WWE tenure and both coinciding with a turn. The first came when Alexa abandoned her pixie princess gimmick and started using ruthlessness and cheating to get her way; the second came when she (and Nikki Cross) turned face again as Women's Tag Team Champion and started bringing explosive offense against threatening opponents rather than cowering from them.
  • Trigger Phrase: Following an attack from the Fiend, Alexa will go into a state of trance whenever someone says "the Fiend", followed by her attacking the nearest person with a Sister Abigail.
  • True Blue Femininity: As a face, all her outfits had varying shades of blue on them, as did her hair.
  • Tsurime Eyes: She has sharp catty eyes to match her wrestling character's strong-headed and arrogant personality.
  • Two Guys and a Girl: After she teamed up with Wesley Blake and Buddy Murphy.
  • Unnecessary Combat Roll: Her somersault off the top rope doesn't really seem to serve much of a purpose - but it sure is impressive.
  • Unknown Rival: If her complaints about Brock Lesnar prior to Elimination Chamber 2018 indicate anything, Bliss actually considers herself above the Beast.
  • Weak, but Skilled: A major point of her debut match. She was essentially overpowered by Alicia Fox, but caught her off-guard by thinking outside the box.
  • Weight Woe: She sadly suffered from an eating disorder, becoming anorexic as a teenager. But she credits body building with helping her become healthier.
  • Wham Shot: During a Fatal 4-Way involving her, her friend and tag team partner Nikki Cross, Lacey Evans and Tamina Snuka, Michael Cole offhandedly mentioned The Fiend (who'd been stalking Alexa recently and seemed to be having some kind of corrupting effect on her), triggering something in Alexa that caused her to grab Nikki and hit her with Sister Abigail (complete with a kiss on the forehead)!
  • Whole Costume Reference:
  • Who Wears Short Shorts?: Her trunks are smaller than a lot of women's underwear. Her butt hangs out of them the majority of the time.
  • Wounded Gazelle Gambit: Uses her double jointed arm to fake an injury against Becky Lynch during their 2016 feud.
  • You Gotta Have Blue Hair: While she has mostly blonde hair, the tips are dyed. NXT had it blue as a face, red as a heel. It was purple initially but had turned blue by the time she debuted on TV. Since going on the main roster, though, she'll switch it up to different colors depending on the look she favors at the moment.
  • Zettai Ryouiki: Starts wearing Grade B boots starting 2015, and did not ditch them even after her Evil Costume Switch later that year.
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