Dark Nella: I know, and eyeliner.
The Chick: Where are your glasses? [Gasp!] You're evil!
Villains and evil characters tend to wear excessive, dark-colored makeup on and around their eyes. The key word here is "excessive," as in "singlehandedly keeps a cosmetics company in the black" (no pun intended). There are a few ways for the character to apply the Evil Eyeshadow: there's always some on the eyelid accompanied with mascara to darken and lengthen the eye lashes, and the "excessive" extra can be applied as upper or lower eyeshadow... or both to go the extra villainous mile. The color isn't restricted to just black, but just about any color as long as it's sufficiently dark.
Considering villains tend to go overboard, this is usually also accompanied with lots of extra creepy makeup, and some pale foundation and a dark wig or hair dye to make the character really look like Cesare. Finishing this fearsome facial are Evil Eyebrows, either natural or (probably) plucked and stenciled on. The ironic thing is that heavy eye make-up is actually easier to apply, since it doesn't require as much time to blend into the skin as the more 'natural' looking varieties.
By now the villain has so much product on their face (and hair too, probably) that they will have a very real aversion to water... not because it's their Weaksauce Weakness, but because a good splash means Your Makeup Is Running. Heroes are advised to avoid making them cry or splashing them, as the resulting fury won't be pretty (Pun intended).
This is a favored feature of makeup in Daddy's Little Villain. Usually accessorized with Femme Fatalons. Compare Black Eyes of Evil. Compare/contrast with Ghostly Gape. See also Paint It Black and Evil Costume Switch.
Despite the Trix girls being the page pic, guys can wear Excessive Evil Eyeshadow, usually in the form of Guyliner. They also tend to be a lot... quirkier... than other guy villains. It's also worth noting that this Sub-Trope of Obviously Evil is so exclusively villainous that it's rare to see even Anti Heroes use Excessive Evil Eyeshadownote . If the character also wears a lot of makeup in addition to the excessive evil eyeshadow, expect them to be a Monster Clown. When the darkness is natural, rather than from cosmetics, it's Creepy Shadowed Undereyes — and sometimes it's hard to tell which of the two the character has going on, because they have what looks a lot like eyeshadow, but no apparent way to acquire it or time to apply it, so apparently their skin spontaneously generates it.
Sub-Trope of Makeup Is Evil.
Examples:
- Kodachi Kuno in Ranma ˝ wears a lot of eyeshadow, and while not being evil per se, she is certainly one of the suitors that is least likely to play fair or be rational (and in that series, that is saying something) and is certainly treated as one of the bad guys.
- Orochimaru from Naruto.
- Sesshomaru and Naraku from Inuyasha, also indicating their nobility (as typical of Heian period Japan).
- Drocell Caines from Black Butler (anime only).
- In Bleach, Filler Villain Muramasa has large fields of purple eyeshadow in a fancy shape. He is fairly reserved but definitely bold, mysterious, and unsettling. Although being the spirit of a zanpakuto weapon, it could just be part of his anatomy.
- Zorin Blitz from Hellsing.
- Given a rather sad spin in Rurouni Kenshin. Anji Yukyuzan uses ashes to his eyelids and makes himself look scarier... and the first time he did it, he used ashes taken from the lifeless, burned body of one of his murdered adoptive children.
- Cute High Earth Defense Club LOVE! eventually does this to Kinshirou Kusatsu.
- Sailor Galaxia in Sailor Moon wears heavy purple eyeshadow.
- Kill la Kill:
- Ragyo Kiryuuin is a very nasty piece of work and also the only character to wear prominent makeup.
- When she is brainwashed and dons Junketsu, Ryuuko dons prominent red eyeshadow and, much like Ragyo in some shots, it makes her look very crazed.
- Croix Meridies from Little Witch Academia (2017) wears dark pink eyeshadow to just scream her impending antagonist role. Perhaps symbolically, she lacks it from when she was still friends with Chariot as a teenager, and noticeably also loses it post Heel–Face Turn.
- Dancougar: Shapiro Keats wears prominent blue eyeshadow, being a triumphant example of a Sissy Villain and The Fighting Narcissist.
- Kars from JoJo's Bizarre Adventure: Battle Tendency is a rare male example.
- In Pleasant Goat and Big Big Wolf, Wolnie is constantly clamoring for her husband Wolffy to catch them some goats who clearly don't want to be eaten, and she always has noticeable purple eyeshadows on her eyelids.
- Munchkin has a card called Evil Eyeshadow. It gives +1 bonus, too.
- Marvel Comics:
- Villainess The Enchantress.
- Emma Frost is a dual example. She plays the trope straight (apart from going a for a light shade) during her White Queen of the Hellfire Club days, but subverts it now that she's one of the X-Men, still wearing the silver-white eyeshadow and lipstick.
- Morgan Le Fay, occasional foe of anyone foolish enough to cross her path, tends to wear a lot of purple around her eyes. When drawn by George Perez, it's combined with drawing her to look like someone whose looks clocked out at least ten years ago.
- Wonder Woman Vol 1: Paula von Gunter wears thick black eyeshadow on her upper lids which she stops wearing after her Heel–Face Turn.
- Disney Animated Canon: Almost all of the female villains of the movies wear prominent eyeshadows, often green or purple in colour, which certainly make their eyes look more sunken and thus intimidating.
- Madame Medusa
◊ in The Rescuers
- Cruella de Vil
◊ in 101 Dalmatians
- The evil queen
◊ in Snow White and the Seven Dwarfs
- Lady Tremaine
◊ in Cinderella
- Maleficent
◊ in Sleeping Beauty
- Zira
◊ in The Lion King II: Simba's Pride.
- Yzma
◊ in The Emperor's New Groove
- Ursula and Morgana from Disney's The Little Mermaid (1989) and The Little Mermaid II: Return to the Sea were villains who wore heavy eyeshadow.
- Marina del Rey
◊ in the prequel.
- Vanessa, Ursula's human disguise, also utilized this in some official still arts of her.
- Marina del Rey
- Queen Narissa
◊ from Disney's Enchanted.
- Mother Gothel from Tangled, however, hers isn't as noticeable.
- Rare male example: Jafar from Aladdin.
- Subverted with the witches from The Black Cauldron. Although neither of them are actually evil, they are all still very nasty.
- Played with in Hercules: Megara wears it and starts off in league with Hades; granted, she was coerced and manipulated into it, and her good morals get the best of her in the end, making her a rare heroic example in Disney canon.
- Among the tropes subverted by Frozen: Elsa wears noticeable purple eyeshadow to go along the perceived God Save Us from the Queen!. Turns out that's not the case: once che gets a grip of her powers, she stops being antagonistic and stands firmly on the heroes' side.
- Madame Medusa
- Ludmilla from Bartok the Magnificent.
- Invoked with Megamind; he's not really evil, but he certainly tries hard; and he does not leave off the eyeliner. It's not the most excessive of eyemakeup, but it was emphasized more than usual (because of the deconstructive nature of that movie): he was deliberately shown putting it on when he's getting into his outfit.
- Coco LaBouche from Rugrats in Paris. Along with her ridicoulously devilish outfits, and triangular brows. It's enough for babies to notice how Obviously Evil she is (even Baby Dil who whacks her on the nose with his rattle), but it's somehow not enough for Chaz Finster to notice.
- Cesare from The Cabinet of Dr. Caligari was one of the codifiers of the trope in cinema. Conrad Veidt had this going on for all of his career ever after playing that part: his murderously jealous hypnotist in The Last Performance wears stage makeup even at home, and in The Thief of Bagdad (1940), Jaffar has some quality guyliner going on (inspiring the cat-eye makeup on Disney's Jafar in Aladdin).
- The Red Queen from Alice in Wonderland (2010).
- Komodo from Warriors of Virtue wore pretty heavy eyeliner.
- If you have trouble keeping Robot!Maria and the real Maria straight in Metropolis, just remember the robot wears too much eyeliner, and the real Maria doesn't wear any (visible) makeup.
- Peter Parker, while under the influence of his new black suit in Spider-Man 3. Presumably, this was a Required Secondary Power of the suit, as Peter is hardly the type to go shopping for makeup.
- Mr. Robbie from The Psychopath.
- Frank-n-Furter from The Rocky Horror Picture Show.
- Poison Ivy at the end of Batman & Robin.
- The Joker in Batman (1989).
- The Evil Overlord in The Forbidden Kingdom is quite fond of green eyeshadow.
- Played with in the movie Semi-Pro, where the coach played by Will Ferrell orders his team to wear eyeliner at their next game to make them look "extra cool" on the camera. While appearing a little odd to the announcers, the eyeliner unintentionally ends up terrifying the opposing team with hilarious results.
- Labyrinth has Jareth the Goblin King.
- Newly minted Sith Lord Anakin Skywalker in Revenge of the Sith, with additional scar over the eye and red-and-yellow eyes. This change in look was actually a large part of the film's promotional materials.
- Marvel Cinematic Universe:
- Captain America: The Winter Soldier: The Winter Soldier has almost a full on raccoon look, looking a bit like anti-glare warpaint that got a little out of hand.
- Avengers: Age of Ultron: Wanda Maximoff overused the eyeliner.
- Thor: Ragnarok: Hela
◊ is all over this trope.
- Doctor Strange in the Multiverse of Madness: After several films of relatively tame make up while she was in the Avengers, Wanda ups her eyeshadow game again in her Scarlet Witch persona. It's especially noticeable against the façade she puts up when Stephen comes to visit, or her Earth-838, happy-mother-of-two counterpart.
- In Blade Runner, Pris coats her eye area in black paint before ambushing Deckard.
- In The Ribald Tales of Robin Hood, Prince John's equally evil sister Lady Sallyforth wears excessive quantities of anachronistic eye shadow in a garish shade of pale green.
- In Chai Lai Angels: Dangerous Flowers, Creepy Crossdresser King Kong uses excessive amounts of eyeshadow; none of which helps him look any more feminine. Especially noticeable during the battle at the castle, where it looks as if his eyes have sprouted metallic green butterfly wings.
- In Wyrd Sisters gives us our Trope Namer, although it's not an example: Magrat is a kind-hearted witch whose personal aesthetic is something of a Discworld hippie. But when she wants to look scary and "witchy," the cosmetics come out and take action...
"You're not a witch, are you?" he said, fumbling awkwardly with his pike."Of course not. Do I look like one?"The guard looked at her occult bangles, her lined cloak, her trembling hands and her face. The face was particularly worrying. Magrat had used a lot of powder to make her face pale and interesting. It combined with the lavishly applied mascara to give the guard the impression that he was looking at two flies that had crashed into a sugar bowl. He found his fingers wanted to make a sign to ward off the evil eyeshadow.
- Carpe Jugulum gives us Lacrimosa the vampire, who wears enough Evil Eyeliner to make her apparently look like Harry the Happy Panda.
- In Another Note, Beyond Birthday wears copious amounts of theatrical makeup, including heavy eyeshadow and eyeliner, so he can look more like his senpai, L.
- Angel when he becomes Angelus on Buffy the Vampire Slayer. Also Wishverse Buffy. She's not evil, but definitely Darker and Edgier (it shows off her Dull Eyes of Unhappiness).
- In Charmed (1998), whenever the Sisters become evil, their eye makeup becomes heavier. It's especially noticeable during Phoebe's brief stint as the Queen of the Underworld in Season 4, but it dates as back as Season 1, when she was possessed by the Woogyman, and even extends to an alternate timeline's Piper when she went rogue and became a revenge-obsessed anti-heroine.
- In the Mirror Universe from Season 6, all the evil counterpart of the good characters dress in goth-inspired fashion, so of course the evil Charmed Ones have extra heavy eye make up.
- Dr. Renfro/Madame X from Dark Angel.
- The most obvious difference between One and his Evil Twin Jace Corso in Dark Matter (2015) is that the latter wears black Guyliner. Most excessive in his first appearance.
- Mimi from The Drew Carey Show. Drew at least considered her evil. She's the page picture for Uncanny Valley Makeup.
- The Eternal Love: Yi Huai starts wearing dark colours and black eyeshadow after he decides to usurp the throne.
- Horrible Histories has a sketch
in which Vikings use eye makeup to make themselves appear more intimidating. Ivan the Terrible
also sports some extreme eyeshadow, and Dick Turpin wears eyeliner (even if it does heighten his sexiness more than the evilness the song
is trying to emphasize).
- Ice Fantasy: The Fire King wears the most eyeshadow of any character in the series. His daughter Yan Da inherited his fondness for it, though she's more of an Anti-Villain than truly evil.
- Interview with the Vampire (2022): By the time of the after-party feast, the eyeliner Louis de Pointe du Lac had worn at the Mardi Gras ball has become so smudged that it resembles a thick layer of black eyeshadow, which adds a dramatic flair to his green vampire eyes. Although Louis typically isn't cruel towards his human prey, being blood-starved for the past three nights means that his vampiric urges completely override any empathy he might have felt, so Louis indulges in excessive violence by ripping out a man's lower jaw before exsanguinating him.
- Robbie Rotten from LazyTown, a kids' show, wears an excess of eyeshadow.
- Along with a new black wardrobe in series 4 of Merlin (2008), Morgana also gets dark green eyeshadow.
- Mab wears dark eyeshadow.
- Once Upon a Time:
- Regina, the Evil Queen favours lots of outfits with a mix between dark eyeshadow and a Navel-Deep Neckline. Naturally a flashback to her time pre Face–Heel Turn has her with more subdued eyeshadow. And after she redeems herself, it gets toned down again.
- Zelena manages to merge this with her green skin (she's the Wicked Witch of the West). Upon becoming the wicked witch, she sports some very prominent eyeliner in her Enchanted Forest costumes.
- Nimue's Face–Heel Turn when she becomes the first Dark One is accompanied by her eyes gaining a noticeable black ring to go along with the other Dark One make-up.
- Lampshaded In-Universe in Rome when the fact that Marc Antony has "blackened his eyes with soot" when Going Native in Egypt is used as propaganda against him.
- Smallville: In "Spell", Lana, Chloe and Lois get possessed by a trio of evil witches who are after three Kryptonian crystals. All three dress in black and were excessive eye shadow.
- "Evil" Kirk in the Star Trek: The Original Series episode "The Enemy Within".
- Also Ensign Hoshi and T'Pol in the Mirror Universe episode of Star Trek: Enterprise, given their roles as more sensual, sexually manipulative characters. It also adds to TOS look, though, once they board the USS Defiant, which has been brought to their universe from Kirk's time.
- When Ensign Uhura is transformed into the Evil Queen Neve on Star Trek: Strange New Worlds she sports very dark eye makeup, with eyebrows and lips to match. And some jeweled accents.
- In the Supernatural episode "All Hell Breaks Loose, Part One", this is subverted. Lily is made to appear to be the villain, with lots of eyeliner and dark eye shadow, but it is another one of the Special Children who actually starts killing the others.
- Azkadellia from Tin Man.
- Caroline from The Vampire Diaries gets this upon first becoming a vampire. Dropped after a few weeks when writers realized it was ridiculous, as Caroline isn't evil and nor is she trying to look different, and other vampires don't have this effect.
- Word of Honor: Wen Kexing wears red eyeshadow when he's acting as the Master of Ghost Valley.
- Sherri Martel would wear typical wrestling warpaint, but sometimes substitute eyeshadow.
- Cheerleader Melissa went through a heavy bright eye shadow phase, though it didn't stop when she turned.
- Sara Del Rey apparently mistook "eye shadow" for "war paint". If you see her smearing it around, keep your distance. If you're unfortunate to be her scheduled opponent when she's shadowed up, brace yourself and keep an eye out for fouls.
- A lot of eye shadow went into Tetsuya Naito's transformation of Takaaki Watanabe into "Lord Of Darkness" EVIL when the latter returned to New Japan Pro-Wrestling from a learning excursion.
- This distinguishes the more evil of the two consorts in Overlord.
- Morrigan of Dragon Age: Origins wears tons of purple eyeshadow around her gold eyes. Despite fulfilling the role of Token Evil Teammate, she's not actually evil, just a fairly self-centered Jerkass who disapproves of any Dudley Doright Stops To Help tendencies of the Grey Warden.
- Tira in the Soul Series wears heavy makeup.
- Jaryn and Kerith, resident jerkasses in Dance Central 3, have these.
- In Cinders, the Queen endings make blatant use of this trope. Of the varying Queen endings, the Evil Queen has the most eyeshadow, the Machiavellic Queen has slightly less, the Fair Queen has a normal amount, and the Good Queen is wearing no eyeshadow at all.
- In Disney Princess: Enchanted Journey, Zara has excessive teal eyeshadow.
- In Star Wars: The Old Republic, Jaesa Willsaam wears a lot of makeup and gets glowing red eyes if she's turned to the Dark Side.
- Drowned Ophelia and the rest of the Drowning Doom in Brütal Legend love this trope, as they represent Goth Metal.
- In The Legend of Zelda: A Link Between Worlds As ruling monarch of a dark mirror to Hyrule, Princess Hilda wears purple eyeshadow in contrast to her Hyrulean counterpart Zelda who is clean-faced and wears none but this could also be an early indicator of her leanings towards villainy as revealed at the game's climax.
- Persona 5: As part of the goth motif the character has, the Shadow form of Sae Niijima has black eyeshadow all around her eyes.
- Final Fantasy VI: The villain Kefka has a penchant for dressing like a clown, which includes stark-white face paint and dramatic red eyeshadow drawn into points.
- Final Fantasy VIII: Main villain Ultimecia has markings on her face that resemble heavily applied eyeshadow. When she is possessing the body of Edea Kramer, Edea also has heavy eyeshadow. This is a clue that Ultimecia is in control at the time.
- Queen Zsu Zsa's consort
◊ from Baritarian Boy, that 'verse's equivalent of Vlad the Impaler. Pimped Out Doublet and decidedly Villainous Fashion Sense aside, some would kill to make their own eye makeup look that good.
- Boss Fight:
- The wicked sorceress Zarkazaan, and the true Big Bad of the series, has some wing eyeliner in dark red and black to sell her as evil.
- Beelzeboob has a Good Bad Girl by contrast has a lot of eyeshadow to also signal that she's not the typical Ingenue.
- Prince Jazan subverts this in the Neopets Ancient Egypt-themed "Lost Desert" plot. For most of the plot, he's played as a villain, with heavy guyliner. (That is, heavier than other characters.) Later on, he's revealed to have been controlled by the real Big Bad and makes a Heel–Face Turn. He never stops wearing the guyliner.
- The Neopets Team was asked about this anomaly in their Editorial, with someone wondering whether it was the result of the curse or just Guyliner. Their response? "It's cursed guyliner!"
- Dark Nella from The Nostalgia Chick reviews. It even gets lampshaded.
The Chick: You're wearing lipstick!Dark Nella: I know, and eyeliner.
- Sara Waite of the Whateley Universe isn't a villain, but she has this as part of her "scary goth girl" character design. Lampshaded in her introduction; the narrative describes her as "wearing enough make-up to deflect low caliber projectiles at close range". It's not actually makeup, though — her face just looks that way.
- Mocked in "Marik's Evil Council of Doom nº 2
".
- Ember from Danny Phantom
- The Fairly OddParents!: In "The End of the Universe-ity", Timmy has this when he wears a dark suit given to him by Dark Laser.
- The Joker has this in Filmation's version of Batman, which was produced in 1968.
- Harley Quinn (2019): After her costume switch in the first episode, Harley starts wearing prominent pink and light blue eyeshadow, which matches the colors on her twin pigtails. While she was already evil, the eyeshadow indicates she's an independent evil villain on her own after breaking up with the Joker.
- Professor Venomous from OK K.O.! Let's Be Heroes wears shiny purple eyeshadow and Guyliner.
- In She-Ra and the Princesses of Power, you think that its just how Hordak's alien face looks, until you see that his clones don't have the same aesthetic and you realize that he's just wearing copious black eye makeup around his eyes.
- Master Cyclonis from Storm Hawks wears a ton of eyeshadow and eyeliner. Then again, with the liner, it's hard to tell whether or not that's just the animation style...
- In Villainous, Miss Heed wears pink eyeshadow shaped like hearts. While technically a hero, Miss Heed is actually a Bitch in Sheep's Clothing who uses Mind Control pheromones to control heroes, villains, and civilians alike into loving her.
- Pictured above, the Trix Girls from Winx Club are witches who want to take over the Magical Dimension and are rather proud of their evil deeds. In their witch form, they wear tons of dark eyeshadow.
- Wuya in her human form from Xiaolin Showdown appears to have eyeliner, as does Jack Spicer.
- Opaline in My Little Pony: Make Your Mark is an eyeshadow wearing alicorn villain.