Dark Nella: I know, and eyeliner.
The Chick: Where are your glasses? [Gasp!] You're evil!
Villains and evil characters tend to wear excessive, dark-colored makeup on and around their eyes. The key word here is "excessive", as in "singlehandedly keeps a cosmetics company in the black" (no pun intended). There are a few ways for the character to apply the Evil Eyeshadow: there's always some on the eyelid accompanied with mascara to darken and lengthen the eye lashes, and the "excessive" extra can be applied as upper or lower eyeshadow... or both to go the extra villainous mile. The color isn't restricted to just black, but just about any color as long as it's sufficiently dark.
Considering villains tend to go overboard, this is usually also accompanied with lots of extra creepy makeup, and some pale foundation and a dark wig or hair dye to make the character really look like Cesare. Finishing this fearsome facial are Evil Eyebrows, either natural or (probably) plucked and stenciled on.
By now the villain has so much product on their face (and hair too, probably) that they will have a very real aversion to water...not because it's their Weaksauce Weakness, but because a good splash means Your Makeup Is Running. Heroes are advised to avoid making them cry or splashing them, as the resulting fury won't be pretty (Pun intended).
This is a favored feature of makeup in Daddy's Little Villain. Usually accessorized with Femme Fatalons. Compare Black Eyes of Evil. Compare/contrast with Ghostly Gape. See also Paint It Black and Evil Costume Switch.
Despite the Trix girls being the page pic, guys can wear Excessive Evil Eyeshadow, usually in the form of Guy Liner. They also tend to be a lot...quirkier...than other guy villains. It's also worth noting that this Sub-trope of Obviously Evil is so exclusively villainous that it's rare to see even Anti Heroes use Excessive Evil Eyeshadownote . If the character also wears a lot of makeup in addition to the excessive evil eyeshadow, expect him/her to be a Monster Clown. When the darkness is natural, rather than from cosmetics, it's Creepy Shadowed Undereyes.
Subtrope of Make-Up Is Evil.
- Kodachi Kuno in Ranma ½ wears a lot of eyeshadow, and while not being evil per se, she is certainly one of the suitors that is least likely to play fair or be rational (and in that series, that is saying something) and is certainly treated as one of the bad guys.
- Orochimaru from Naruto.
- Sesshomaru and Naraku from Inuyasha, also indicating their nobility (as typical of Heian period Japan).
- Drocell Caines from Black Butler (anime only).
- In Bleach, Filler Villain Muramasa has large fields of purple eyeshadow in a fancy shape. He is fairly reserved but definitely bold, mysterious, and unsettling. Although being the spirit of a zanpakuto weapon, it could just be part of his anatomy.
- Zorin Blitz from Hellsing.
- Given a rather sad spin in Rurouni Kenshin. Anji Yukyuzan uses ashes to his eyelids and makes himself look scarier... and the first time he did it, he used ashes taken from the lifeless, burned body of one of his murdered adoptive children.
- Cute High Earth Defense Club LOVE! eventually does this to Kinshirou Kusatsu.
- Sailor Galaxia in Sailor Moon wears heavy purple eyeshadow.
- Kill la Kill:
- Ragyo Kiryuuin is a very nasty piece of work and also the only character to wear prominent makeup.
- When she is brainwashed and dons Junketsu, Ryuuko dons prominent red eyeshadow and, much like Ragyo in some shots, it makes her look very crazed.
- Croix Meridies from Little Witch Academia (2017) wears dark pink eyeshadow to just scream her impending antagonist role. Perhaps symbolically, she lacks it from when she was still friends with Chariot as a teenager, and noticeably also loses it post HeelFace Turn.
- Dancougar: Shapiro Keats wears prominent blue eyeshadow, being a triumphant example of a Sissy Villain and The Fighting Narcissist.
- Kars from JoJo's Bizarre Adventure: Battle Tendency is a rare male example.
- Munchkin has a card called Evil Eyeshadow. It gives +1 bonus, too.
- Marvel Comics' villainess The Enchantress.
- Wonder Woman (1942): Paula von Gunter wears thick black eyeshadow on her upper lids which she stops wearing after her HeelFace Turn.
- Disney Animated Canon: Almost all of the female villains of the movies wear prominent eyeshadows, often green or purple in colour, which certainly make their eyes look more sunken and thus intimidating.
- Madame Medusa◊ in The Rescuers
- Cruella de Vil◊ in 101 Dalmatians
- The evil queen◊ in Snow White and the Seven Dwarfs
- Lady Tremaine◊ in Cinderella
- Maleficent◊ in Sleeping Beauty
- Zira◊ in The Lion King II: Simba's Pride.
- Yzma◊ in The Emperor's New Groove
- Ursula and Morgana from Disney's The Little Mermaid (1989) and The Little Mermaid II: Return to the Sea were villains who wore heavy eyeshadow.
- Marina del Rey◊ in the prequel.
- Vanessa, Ursula's human disguise, also utilized this in some official still arts of her.
- Queen Narissa◊ from Disney's Enchanted.
- Mother Gothel from Tangled, however, hers isn't as noticeable.
- Rare male example: Jafar from Aladdin.
- Subverted with the witches from The Black Cauldron. Although neither of them are actually evil, they are all still very nasty.
- Rare heroic example: Megara from Hercules. She was manipulated by Hades, but still...
- Ludmilla from Bartok the Magnificent.
- Invoked with Megamind; he's not really evil, but he certainly tries hard; and he does not leave off the eyeliner. It's not the most excessive of eyemakeup, but it was emphasized more than usual (because of the deconstructive nature of that movie): he was deliberately shown putting it on when he's getting into his outfit.
- Coco LaBouche from Rugrats in Paris. Along with her ridicoulously devilish outfits, and triangular brows. It's enough for babies to notice how Obviously Evil she is (even Baby Dil who whacks her on the nose with his rattle), but it's somehow not enough for Chaz Finster to notice.
- Cesare from The Cabinet of Dr. Caligari was one of the codifiers of the trope in cinema. Conrad Veidt had this going on for all of his career ever since: his murderously jealous hypnotist in The Last Performance wears stage makeup even at home, and in The Thief of Bagdad (1940), Jaffar has some quality guyliner going on (inspiring the cat-eye makeup on Disney's Jafar in Aladdin).
- The Red Queen from Alice in Wonderland (2010).
- Komodo from Warriors of Virtue wore pretty heavy eyeliner.
- If you have trouble keeping Robot!Maria and the real Maria straight in Metropolis, just remember the robot wears too much eyeliner, and the real Maria doesn't wear any (visible) makeup.
- Peter Parker, while under the influence of his new black suit in Spider-Man 3.
- Mr. Robbie from The Psychopath.
- Frank-n-Furter from The Rocky Horror Picture Show.
- Poison Ivy at the end of Batman & Robin.
- The Joker in Batman.
- Azkadellia from the Sci-Fi miniseries Tin Man.
- The Evil Overlord in The Forbidden Kingdom is quite fond of green eyeshadow.
- Played with in the movie Semi-Pro, where the coach played by Will Ferrell orders his team to wear eyeliner at their next game to make them look "extra cool" on the camera. While appearing a little odd to the announcers, the eyeliner unintentionally ends up terrifying the opposing team with hilarious results.
- Jareth the Goblin King.
- Newly minted Sith Lord Anakin Skywalker in Revenge of the Sith, with additional scar over the eye and red-and-yellow eyes. This change in look was actually a large part of the film's promotional materials.
- Marvel Cinematic Universe:
- In Blade Runner, Pris coats her eye area in black paint before ambushing Deckard.
- In The Ribald Tales of Robin Hood, Prince John's equally evil sister Lady Sallyforth wears excessive quantities of anachronistic eye shadow in a garish shade of pale green.
- In Chai Lai Angels: Dangerous Flowers, Creepy Crossdresser King Kong uses excessive amounts of eyeshadow; none of which helps him look any more feminine. Especially noticeable during the battle at the castle, where it looks as if his eyes have sprouted metallic green butterfly wings.
- In Wyrd Sisters gives us our Trope Namer, although it's not an example: Magrat is a kind-hearted witch whose personal aesthetic is something of a Discworld hippie. But when she wants to look scary and "witchy," the cosmetics come out and take action...
You're not a witch, are you? He said, fumbling awkwardly with his pike.Of course not. Do I look like one?The guard looked at her occult bangles, her lined cloak, her trembling hands and her face. The face was particularly worrying. Magrat had used a lot of powder to make her face pale and interesting. It combined with the lavishly applied mascara to give the guard the impression that he was looking at two flies that had crashed into a sugar bowl. He found his fingers wanted to make a sign to ward off the evil eyeshadow.
- In Another Note, Beyond Birthday wears copious amounts of theatrical makeup, including heavy eyeshadow and eyeliner, so he can look more like his senpai, L.
- Angel when he becomes Angelus on Buffy the Vampire Slayer. Also Wishverse Buffy. She's not evil, but definitely Darker and Edgier (it shows off her Dull Eyes of Unhappiness).
- Mimi from The Drew Carey Show. Drew at least considered her evil. She's the page picture for Uncanny Valley Makeup.
- Robbie Rotten from LazyTown, a kids' show, wears an excess of eyeshadow.
- Dr. Renfro/Madame X from Dark Angel.
- Caroline from The Vampire Diaries gets this upon first becoming a vampire. Dropped after a few weeks when writers realized it was ridiculous, as Caroline isn't evil and nor is she trying to look different, and other vampires don't have this effect.
- "Evil" Kirk in the Star Trek: The Original Series episode "The Enemy Within".
- Along with a new black wardrobe in series 4 of Merlin (2008), Morgana also gets dark green eyeshadow.
- Mab in Merlin (1998) wears dark eyeshadow.
- The Evil Queen Regina in Once Upon a Time.
- Horrible Histories has a sketch in which Vikings use eye makeup to make themselves appear more intimidating. Ivan the Terrible also sports some extreme eyeshadow, and Dick Turpin wears eyeliner (even if it does heighten his sexiness more than the evilness the song is trying to emphasize).
- In the Supernatural episode "All Hell Breaks Loose, Part One" (S02, Ep21), this is a Subverted Trope where Lily with lots of eyeliner and dark eye shadow is made to appear to be the villain. However, it is another one of the Special Children who actually starts killing the others.
- In-Universe in Rome when the fact that Marc Antony has 'blackened his eyes with soot' when Going Native in Egypt is used as propaganda against him.
- Sherri Martel would wear typical wrestling warpaint, but sometimes substitute eyeshadow.
- Cheerleader Melissa went through a heavy bright eye shadow phase, though it didn't stop when she turned.
- Sara Del Rey apparently mistook "eye shadow" for "war paint". If you see her smearing it around, keep your distance. If you're unfortunate to be her scheduled opponent when she's shadowed up, brace yourself and keep an eye out for fouls.
- A lot of eye shadow went into Tetsuya Naito's transformation of Takaaki Watanabe into "Lord Of Darkness" EVIL when the latter returned to New Japan Pro-Wrestling from a learning excursion.
- This distinguishes the more evil of the two consorts in Overlord.
- Morrigan of Dragon Age: Origins wears tons of purple eyeshadow around her gold eyes. Despite fulfilling the role of Token Evil Teammate, she's not actually evil, just a fairly self-centered Jerkass who disapproves of any Dudley Doright Stops To Help tendencies of the Grey Warden.
- Tira in the Soul Series wears heavy makeup.
- Jaryn and Kerith, resident jerkasses in Dance Central 3, have these.
- In Cinders, the Queen endings make blatant use of this trope. Of the varying Queen endings, the Evil Queen has the most eyeshadow, the Machiavellic Queen has slightly less, the Fair Queen has a normal amount, and the Good Queen is wearing no eyeshadow at all.
- In Disney Princess: Enchanted Journey, Zara has excessive teal eyeshadow.
- Actually worn by the heroine of Velvet Assassin, and she's not evil... sort of. Does violently stabbing Nazis to death count as evil?
- In Star Wars: The Old Republic, Jaesa Willsaam wears a lot of makeup and gets glowing red eyes if she's turned to the Dark Side.
- Drowned Ophelia and the rest of the Drowning Doom in Brütal Legend love this trope, as they represent Goth Metal.
- In The Legend of Zelda: A Link Between Worlds As ruling monarch of a dark mirror to Hyrule, Princess Hilda wears purple eyeshadow in contrast to her Hyrulean counterpart Zelda who is clean-faced and wears none but this could also be an early indicator of her leanings towards villainy as revealed at the game's climax.
- Persona 5: As part of the goth motif the character has in general, the Shadow form of Sae Niijima has black eyeshadow all around her eyes.
- Final Fantasy VI: The villain Kefka has a penchant for dressing like a clown, which includes stark-white face paint and dramatic red eyeshadow drawn into points.
- Final Fantasy VIII: Main villain Ultimecia has markings on her face that resembles heavily applied eyeshadow. When she is possessing the body of Edea Kramer, Edea also has heavy eyeshadow. This is a clue that Ultimecia is in control at the time.
- Prince Jazan subverts this in the Neopets Ancient Egypt-themed "Lost Desert" plot. For most of the plot, he's played as a villain, with heavy guyliner. (That is, heavier than other characters.) Later on, he's revealed to have been controlled by the real Big Bad and makes a HeelFace Turn. He never stops wearing the guyliner.
- The Neopets Team was asked about this anomaly in their Editorial, with someone wondering whether it was the result of the curse or just Guyliner. Their response? "It's cursed guyliner!"
- Dark Nella from The Nostalgia Chick reviews. It even gets lampshaded.
The Chick: You're wearing lipstick!Dark Nella: I know, and eyeliner.
- Sara Waite of the Whateley Universe isn't a villain, but she has this as part of her "scary goth girl" character design. Lampshaded in her introduction; the narrative describes her as "wearing enough make-up to deflect low caliber projectiles at close range". It's not actually makeup, though — her face just looks that way.
- Mocked in "Marik's Evil Council of Doom nº 2".
- Ember from Danny Phantom
- The Fairly Oddparents: In "The End of the Universe-ity", Timmy has this when he wears a dark suit given to him by Dark Laser.
- The Joker has this in Filmation's version of Batman, which was produced in 1968.
- In She-Ra and the Princesses of Power, you think that its just how Hordak's alien face looks, until you see that his clones don't have the same aesthetic and you realize that he's just wearing copious black eye makeup around his eyes.
- Master Cyclonis from Storm Hawks wears a ton of eyeshadow and eyeliner. Then again, with the liner, it's hard to tell whether or not that's just the animation style...
- Pictured above, the Trix Girls from Winx Club.
- Wuya in her human form from Xiaolin Showdown appears to have eyeliner, as does Jack Spicer.