In Real Life rabbits come in a variety of colors. Most of these colors are a result of breeding for appearance in domestic breeds of rabbit (though as with any animal, breeding exclusively for color can sometimes lead to health problems). Wild rabbits and hares are almost invariably gray or brown in order to aid in camouflage, though some will have white winter coats to blend in with the snow.
In fiction however, rabbits are frequently depicted as pure white, regardless of breed or season.
This may be due to the fact that bunnies and the color white both have associations with innocence and gentleness. It may also be that any animal which is pure white tends to be visually striking and easy to watch. Or it could just be that a white bunny is so darn cute.
It is also likely due in part to The Coconut Effect. White is a color favored in pet rabbits, so if a person's first exposure to rabbits is through someone's pet it is likely to make them expect to see more of the same.
Eye color also plays into this trope. Most colors of rabbits simply have brown eyes. White rabbits however can have blue or what rabbit breeders call "ruby" eyes. The ruby eyes can be portrayed as sinister red, or as a cute and feminine pink. The sinister red- eyed version would be a tie-in to the idea that albinos are evil, and the cute version is an aversion or subversion of that idea.
The bunny can be either all or mostly white or light grey. Aside from that, white rabbits in Japanese media may also have a black tip on their ears- this is largely due to the common Japanese snow-hare having such a feature and thus is much more relateable in Japan.
The white or light grey bunny is likely to be played to one of two extremes. It may personify gentleness and innocence, in which case it is likely to be a pet or friend to a pure, innocent character. Or it may play a deliberate subversion of that perception by being evil or vicious, in which case characters will probably approach it unsuspectingly only to get a nasty surprise.
- Crayola used to have a anthropomorphic white rabbit named Crayola E. Bunny as it's company mascot in the early 90s.
- Bokko from Osamu Tezuka's Amazing 3/ The Wonder 3 anime and manga series
- In the "Land of Waves" arc of Naruto Naruto "accidentally" throws a shuriken at a white bunny and narrowly misses. However, Kakashi notes that a wild rabbit should not be that color at that time of year and figures out that it's a decoy; cue rogue ninja with a big-ass sword.
- Ruby, the protagonist of Jewelpet.
- Clover, the main protagonist of the Happy Happy Clover manga/anime series along with her mother.
- Lulla, the musical bunny from Suzy's Zoo: Daisuki! Witzy.
- Mimirin, from Shima Shima Tora no Shimajirō, although she does have black ear tips in line with most Japanese snow rabbits.
- The Mother Bunny who was a one shot characters form the 70's anime Bannertail: The Adventures of Gray Squirrel who is searching for her missing baby bunny.
- In Is It Wrong to Try to Pick Up Girls in a Dungeon?, this is protagonist Bell Cranel's particular form of Animal Motifs; he's a Heroic Albino with a Fragile Speedster turned Lightning Bruiser fighting style, whilst his Born Lucky status invokes the symbolic association of rabbits with luck.
- Max from the Sam & Max franchise is a hyperactive borderline psychotic white rabbit.
- The Killer Rabbit in Monty Python and the Holy Grail. Definitely of the deceptively gentle-looking variety.
- Harvey the pooka is depicted as a giant white rabbit. His best friend Elwood is a very sweet, gentle man.
- The title character of Who Framed Roger Rabbit is white-furred with blue eyes.
- Resident Evil. In the first film Alice recovers a memory of life in the Hive before the T-virus outbreak. An Umbrella researcher injects first the T-Virus and then its antidote into a white rabbit. The whole film is about the extreme evil of the Umbrella Mega-Corp, so using a white rabbit could represent the innocents put at risk by Umbrella's research (as well as another Alice in Wonderland reference, of which the movie has several for whatever reason).
- Boingo in Hoodwinked. He seems to be a white bunny of the innocent variety until he is revealed as the movie's villain.
- The members of the rabbit family in Robin Hood are all light gray.
- The Illumination Entertainment film The Secret Life of Pets gives us Snowball, the Cute and Psycho leader of a group of pets who weren't treated right.
- Flop the rabbit from Art The Gecko Makes A Friend.
- The Ur-Example might be the White Rabbit from Alice in Wonderland. Averted by the March Hare who is usually shown as brown.
- Largely averted in Watership Down where most rabbits are natural gray or brown. Played straight however with Silver, who is teased at Sandleford Warren because his fur is so light it's almost white.
- In The Emerald City of Oz Dorothy travels to Bunnybury, a city created by Glinda for all the pink-eyed white rabbits of the forest.
- The main characters Max and Ruby by Rosemary Wells.
- Mr. B in Teddy And Co is revealed to be white once he's washed all the dirt off.
- Lost named an early episode that used the Follow the White Rabbit plot "White Rabbit." In later seasons,actual rabbits appeared - white rabbits. They were often associated with Ben, and their scenes with him caring for them as a boy showed his own innocence.
- Justified in the Sherlock episode, "The Hounds of Baskerville": The rabbits Dr Stapleton are working on are pure white: genetically engineered lab animals are usually white, because it's easier to see bioluminescence in a light-coloured specimen than in a darker one.
- White Rabbit Project - there is no rabbit in the show, but it's in the title (itself an Alice Allusion).
- The Easter Bunny is usually shown as white.
- Whenever there's a magician, they will almost always pull a rabbit from a hat, and that rabbit is most always white.
- Somewhat justified, as a white rabbit will be easier for the audience to see against any dark-colored backdrop. In the days before electric stage lighting, this was likely to be a prime consideration.
- Mattel had a line of infant toys called Angel Bunny (more info here). (No relation to Fluttershy's pet) that ran from 1984 to 1985. The main character is a white rabbit. With golden angel wings.
- The trope picture is from a franchise line called Precious Moments. White rabbits tend to appear in the franchise quite often.
- Mattel's "Miracle Baby" toys has a female white bunny who is the mascot for the toys.
- Several in the Sylvanian Families toyline: The Periwinkle milk rabbit family and the Chocolate rabbit family (who despite their name, are mostly white save for the tip of their ears) are the most prominent.
- German music company Jamster/Jamba gives use Snuggelina (Schnuffelienchen) whose fur is mostly white but with a mix brown fur mostly around her ears, paws and feet. She is Schnuffel's girlfriend.
- Pooky Bunny, the protagonist of Anti Bunny is a blue eyed white rabbit. However, Pooky is also a chain smoking cynic with depression.
- Subverted in Kevin & Kell: Kevin is white, but apparently, he was brown before he began working with computers. However, his daughter, parents and sister are also white (his dad first appears in an Alice in Wonderland parody, as the White Rabbit), as are most rabbit extras. His parents are subversions of white rabbits representing purity, his dad is a career criminal, and his mom is (perhaps as a result) a tough-minded cynic.
- In Freefall, Florence's Lunch and Dinner.
- Arthur: Buster Baxter, D.W.'s friend Emily, Binky's friend Molly, her little brother James, the Show Within a Show superhero Bionic Bunny, and Prunella's friend Marina are all white rabbits.
- The titular character in Big Buck Bunny is a white rabbit. After he snaps, he applies camouflage to his face and body before heading off to set up the traps for revenge.
- The prototype Bugs Bunny from 1937, dubbed "Happy Rabbit". He didn't become something closer to the familiar old grey hare until two years later.
- Crusader Rabbit.
- In My Little Pony: Friendship Is Magic Fluttershy's pet is a white rabbit named Angel Bunny. Fluttershy is the sweetest and kindest member of the mane six. Angel himself is rather questionable in his disposition.
- Lilly Bobtail of Peter Rabbit is mostly of the light-grey variety.
- Alec Kazam from the Pixar short Presto.
- In Ricochet Rabbit and Droop-a-Long Coyote, Ricochet has white fur except for his tan muzzle.
- In an Easter episode of South Park parodying The Da Vinci Code, the secret heir to the papacy is revealed to be a white rabbit named Snowball.
- The Tale Of The Great Bunny: The titular great bunny is white all over.