This is the implication that a character who dislikes a particular thing is secretly a practitioner of that thing.
This especially comes into play when ethnicity or homosexuality is involved. Such a character is likely to believe in negative stereotypes about his own group (no matter how irrational), and hate himself for it, or live by those stereotypes so they become self-fulfilling prophecies. If Fantastic Racism is in play, such as with Differently Powered Individuals, the person may try to suppress the trait that makes them part of the hated group or use their power as a weapon against them.
In older works, this sometimes comes up with racist characters who are exposed as being light-skinned African-Americans who are "passing". Depending on the time frame of the media, the result may be either to show that the character should love himself or, in very old media from before 1940 or so, to show that the character is a sneaky liar who wasn't ethical enough to accept his "natural" place in the order of things.
This sort of implication is "non-falsifiable": If even denial is taken as proof, there's no way to prove innocence. Characters who don't actually fall under this trope, but are accused of it by other characters, may get increasingly angry (or despondent) about no one believing them.
This trope comes in several flavors.
- The hater genuinely does not know he is a member of the group he hates.
- The hater has clear evidence that he is a member of the hated group but is in denial. He refuses to identify with them and often comes up with convoluted explanations as to why he isn't actually a member. Will often invoke the No True Scotsman fallacy.
- The hater privately accepts that he is a member of the hated group but hides it from others.
- The hater hates all members of the group, including or especially themselves.
When the character is openly a member of the group he despises, then that's a Boomerang Bigot. It is possible for the two to overlap. A bigot's membership in the hated group might be secret to most people but known to a few. If he continues to sincerely express hatred towards the group, even when in a situation where his secret will not be exposed, then he might show shades of both this trope and Boomerang Bigot.
Often a cause of Unfortunate Implications. See also Hypocritical Humor, Psychological Projection, He Who Fights Monsters, Karmic Transformation, Cultural Cringe, I Do Not Like Green Eggs and Ham, and The Horseshoe Effect. Contrast Pretend Prejudice, in which a person pretends to hate a group but secretly likes or tolerates them. Armoured Closet Gay is one common Sub-Trope. If the hater doesn't realize that they're a member of the group they hate, they might just be a Tomato in the Mirror. Contrast Hunter of His Own Kind, which usually involves fantastic Half Human Hybrids. Contrast Color Me Black for when a bigot is forcibly turned into a member of the group they hate, usually by supernatural means. See also Stop Being Stereotypical in which a person doesn't hate his group, but is embarrassed by the behavior of some members.
- Eren Yeager in Attack on Titan. He doesn't particularly mind, though, so long as it lets him kill Titans more effectively.
- Most of the would-be Titan Shifters on the mainland call the wall's inhabitants 'Violent Devils', despite also being ticking time bombs who are persecuted to heck by their own country. They're completely unaware that their situations are the same; a caste of slaves who are killed by their oppressors for leaving the nest or trying to make things better for everyone.
- In one chapter of Ai Kora, Maeda attracts the attention of Sajima, a Sadist Teacher who seems to have it out for him because of his "parts love". Turns out Sajima is a parts fetishist himself, but because of this, he was once in a student-teacher love affair that ended in tragedy, and he doesn't want something like that happening to Maeda.
- One of the more interesting elements lost in the adaptation of GoLion to the series Voltron is that Prince Sincline is not only the son of a human woman whom his father later disposed of, but that this woman was a citizen of Planet Altea, where his worst enemy lives. His reaction: kill his own grandmother Honerva.
- In Nadia: The Secret of Blue Water, the Big Bad Atlantean-supremacist Gargoyle didn't know he actually was a human that was adopted by Atlanteans.
- Light / Kira of Death Note. When he describes his plan to kill off all the criminals and evil people in the world, Ryuk calls him on it:
Ryuk: But if you did that, you'd be the only bad person left.
- Minako Aino in Codename: Sailor V openly dislikes cops, but as Sailor V she acts exactly like a Japanese cop, and, at the end of the manga, she actually joins the Tokyo Metropolitan Police, implying she's still a cop for the entire run of Sailor Moon, while The '90s Sailor Moon anime has her being a Super Cop in London for a while. She still dislikes the average cop.
- Much of the plot of Osamu Tezuka's World War II saga Adolf revolves around the largely discredited notion that Adolf Hitler's grandfather was a Jew.
- Yu-Gi-Oh!: Seto Kaiba loathes his adoptive/stepfather and yet, because of the nightmarish training he underwent, he actually became the man who ruined his childhood. While he's not as bad as him, his methods and actions are rather questionable.
- In Samurai Usagi (not to be confused with Usagi Yojimbo) a group of samurai-hating/murdering ronin all come from samurai families so they know first-hand how horrible samurai can be. To their consternation, they're matched with the Usagi Dojo, who really clash with how they imagine samurai to be.
- Neji of Naruto repeatedly put down Naruto and Hinata for trying to escape their "fate" to be weak. During their fight, Naruto pointed out that despite everything he said Neji was still struggling against his own fate as a member of the Branch Family.
- In Soul Eater:
- Having spent the series' early arcs rejecting any connection between himself, his father, and bad guys like Asura and Eibon, Death the Kid does not react well to the revelation that he and they are the same; Eldritch/Humanoid Abominations. Even more so when he learns that Asura is his older brother, since he is also a fragment of Shinigami.
- Death the Kid despises anything that is even the slightest bit asymmetrical, yet he himself is glaringly asymmetrical. This is lampshaded to him, but it doesn't stop him to continuing to act in the most asymmetriphobic way possible, despite a brief Heroic BSoD over it.
- In Cross Ange, after declaring her intent on solving the Norma "problem", Ange is devastated when she discovers that she is one. She changes her tune over the next several episodes, and when she faces execution and public jeering when lured back via Wounded Gazelle Gambit from her sister, she's made a complete 180 and declares mana users to be the real "savages".
- The main characters of the anime Genshiken are a bunch of otaku all fitting a certain subset of otaku life. The character Chika Ogiue introduced in the second season represents the self-loathing otaku, and she is very open about this despite being a prominent member of the Genshiken club. Kanji himself started off as this trope being a closet otaku before coming to terms with it.
- Fujimoto in Ponyo on the Cliff by the Sea hates humanity even though he is very much aware that he is a (former?) human being himself. He also at first opposes Ponyo's attraction to Sosuke, even though that situation is very much akin to that of her parents (Granmammare and Fujimoto) when they first met.
- Used in a very unusual way in Dragon Ball Super. Goku Black is a version of Zamasu who used the Super Dragon Balls to trade bodies with Goku before killing him. This is despite Goku being everything Zamasu hates about mortals like him hanging out with gods like he's their equal, fighting them in battle, and being immature as well as being extremely powerful. It was his entire meeting with Goku that sent him on his Start of Darkness. Yet, not only did he steal the body of the mortal he hates the most, but he takes many of his character traits like his need to fight, grow stronger, and be challenged. This gets lampshaded in the Final Battle, where Vegetto points out to the Merged Zamasu that even if he wipes out all life, Goku will live on forever as part of his body; Zamasu responds that he's fine with this, since Goku will serve as an eternal symbol of the gods' failures and the mortals' arrogance.
- Provides a series of major twists in Tokyo Ghoul. The Washuu Clan, famous Ghoul Hunters that founded and have led the CCG for more than a century.....are themselves ghouls. Their oppression of their own kind seems to be motivated by their desire to become human. Likewise, Kishou Arima and his proteges from the Sunlit Garden are flawed Half-Human Hybrids with ghoul parentage. While Arima turns out to have been faking his disdain for his own kind, others like Hairu Ihei seem to have genuinely enjoyed killing ghouls.
- Humorous example in Daily Life with Monster Girl: Zombina dislikes films with fast-moving, intelligent zombies and prefers the Romero-styled ones... despite being a zombie herself, a member of a special SWAT-like squad and one of the most active and boisterous characters in the entire series.
- South Italy (also known as Italy Romano) of Axis Powers Hetalia isn't fond of Germans in general, but he especially hates the personification of Germany itself. When Germany points out that Romano also has Germanic blood, it angers him enough to get him to charge Germany...and then slip on a banana peel, Face Plant, and skin his arm.
- In a comic so full of bigotry as X-Men there are bound to be examples:
- Graydon Creed, the founder of the anti-mutant Friends of Humanity in X-Men, is not himself a mutant — but his parents were Mystique and Sabretooth. However, in a twist that Marvel Comics themselves once pointed out, a mutant is a being that differs markedly from their genetic parents. Thus, by not having powers in any way, Graydon Creed is a mutant.
- Larry Trask, son of Sentinel-maker Bolivar Trask. He very nearly succeeded in having his giant robots wipe out all (then-known) mutants, but when his dad's friend Judge Chalmers ripped the power-suppressing amulet off of him, surprise surprise, Larry's a mutant too.
- In God Loves, Man Kills, Anne - The Dragon of the Purifiers, a fanatical religious terrorist organisation who go around executing every mutant that they find, due to their belief that they are agents of Satan, was most devoted and loyal to the leader of this group - Reverend William Stryker, even killing children under his command without batting an eye when they turn out to be mutants. At some point late into the story arc to her horror, she discovers that she is a mutant herself. Stryker soon kills her after this discovery.
- Sentinels can technically be considered mutants, according to Sebastian Shaw. He once outfitted a series of them with a Logic Bomb built in, in the event that he could use it to destroy them if they turned rogue, as Sentinels often do. The logic being that Sentinels were derived from the blueprints of the original Mark-Is, and since then, they have evolved and grown stronger, thus they are Mutants. Since they are Mutants, they must be destroyed, as per their prime directive. Sadly, it doesn't work out as Shawn plans, as Loki fuses three of them into the deadly Tri-Sentinel, his magic overriding Shaw's command; only confuses them long enough for Spider-Man to use his recently gained Captain Universe powers to take them out.
- A surprisingly large number of anti-mutant bigots from the X-Men's Rogues Gallery are cyborgs - including Pierce, Akab, Cameron Hodge, Bastion and the Phalanx. So while they're not mutants, they're not exactly normal humans, either.
- The villain Magneto is also an example. He hates Nazis for what they did to him and his family, but as a result became a mutant-supremacist, hating all humans and just becoming a different kind of bigot. (A major case of Depending on the Writer. He's dated humans, and he's gone way out of his way to protect them but, yes, he's also tried to wipe them out. He's conflicted.)
- In Ultimate X-Men, Rev William Stryker Jr is as much a mutant hater as his 616 counterpart, due to his abusive father (based on General Stryker from the movies), and said abusive childhood has left him in utter denial that he's a mutant himself.
- In Ultimate Spider-Man the biggest mutantphobic person turns out to be a mutant.
- In the Ultimate Universe Magneto [[spoiler:and all mutants are actually human beings, who have been genetically altered by an airborne variation of the super-soldier serum.]
- The "homophobes are all secretly gay" idea shows up in a few comics, including Preacher and The Authority.
- There is a theory that Rorschach was deeply closeted because of his apparent dislike for homosexuals (and women). See the WMG page for the graphic novel. Somewhat wobbly, since Rorschach dislikes all forms of sexuality.
- Red Hulk is implied to be someone who really hates the Hulk. He turns out to be General Ross.
- In DC Comics, government agent Cameron Chase has a dislike and distrust (and occasional hatred) of super-beings (both heroes and villains alike) due to her father's murder. (He was a minor superhero, and his career as one resulted in his daughter witnessing his incredibly gory murder at the hands of a villain named Dr. Trap.) Unfortunately for Chase, she fits the bill herself, having a psychic ability to dampen the abilities of other "metahumans", which she apparently triggers subconsciously whenever she is threatened.
- In Empowered, Mindfuck (yes, this is her actual superhero name) takes a peek into (ex-)lover Spooky's memories and instantly grasps that her public persona has been subconsciously patterned after the same vain blond bimbos she was so traumatized by. Both physically (sans actual blond hair) and personality. The bimbos even sold their souls for "supernatural hotness" (sans superpowers) just like Spooky did, and for the exact same reasons. Spooky discovered this when she tried to use her powers to take revenge — her patron demon didn't allow it because he is forbidden from interfering with other demons' clients.
- In Irredeemable, The Survivor (briefly) helps defeat The Plutonian out of vengeance for killing his twin brother, and soon takes the spot of the world's most powerful hero. The power and reputation quickly corrupt him though, and he soon becomes just as petty and vindictive as the Plutonian was before he became evil. This includes feeling entitled to having Kaidan, who had picked his brother over him, and considering murdering his other brother so he could keep his top spot once The Plutonian comes back.
- Xander Payne from the Mega Man comic is leader of the anti-robot group Emerald-Spears but is actually part robot himself. His brother had Xander's eye surgically replaced with a cybernetic implant after Elec Man fried it during Dr. Wily's first world domination attempt.
- In Thor: God of Thunder, the God Butcher, Gorr, lived his life believing gods did not exist, because he and his people suffered through so much tragedy, particularly those who deeply believed in the gods, that he thought there was just no way anyone with that level of power would allow this stuff to happen... Then two gods in a grudge match crash land next to him, and he realizes that gods aren't helping people because they're too busy fighting each other, so he kills the remaining god with the other's power. He then dedicated himself to killing all gods across all of time, so that everyone would have to learn to cherish what time they had, and would turn to each other for help. He does this by basically empowering himself into a god, and waging war on various pantheons. A god he is torturing asks him if he is so powerful as to be able to do these things, who is more godly than he is? He...does not react well.
- Mocked to hell and back in Rat Man, where Brakko's mother in law is openly racist and hates him for being black while being black herself (hence how the author gets away with her constant use of the N-word). Considering the series, she's likely too stupid to realize she's black.
- In the Judge Dredd story "The Neon Knights", Dredd unmasks the leader of the eponymous robot-hating "Klan", revealing him to be...A CYBORG! "I thought his voice sounded synthetic; like all bigots, he HATED HIMSELF and transferred that hatred to the thing he most resembled...Robots!" is Dredd's explanation.
- Infinite Crisis-era Maxwell Lord was prone to making speeches about how metahumans were the cause of all society's ills, and claiming that non-powered heroes like Blue Beetle should be on his side, as fellow normal humans. When Beetle pointed out that Max was currently using his metahuman powers, Max simply shrugged this off as beside the point. He knew who he meant by metahuman, and it wasn't himself.
- The Psyche Master in Empath: The Luckiest Smurf is a Smurf who hates his own blue-skinned race and creates a light-skinned race of people called the Psyches who are taught to hate Smurfs. Of course, none of the Psyches know what the Psyche Master really is.
- Rika in the Touhou fanfic The Tale of Rumia hates Youkai with a blinding passion- and at the end of the arc she's introduced in, it's revealed that over the years, she herself became a Youkai. She never really stops being in denial about it, although she privately turns herself into a robot so that she won't have to live with the shame.
- In the Pony POV Series, Nightmare Eclipse loathes Discord and seeks to punish him for his crimes. However, her methods of doing so ultimately not only make her worse than he is, but causing him to have a Heel Realization and her forcing him still doing the things she's punishing him just so she can keep punishing him, effectively meaning everything she hates him for is now her doing. Rota Fortuna, the Alicorn of Fate, lampshades this by giving her a Breaking Lecture during the Nightmare's defeat.
Rota Fortuna]: You condemn Discord for the murder and sin he's done onto others, yet you use those same ponies to die and suffer for your satisfaction. He only continued to make the ponies suffer because you allowed and then forced him to do so. The very sins you claim to punish him for are now your own. You embarrass yourself!!
- Catbug from very odd (Maybe Crackfic) or somewhat infamous (Likely Trollfic) Five Nights at Freddy's fanfic Bear got Diabetes have Catbug implies hating himself not being an Catbug put he believes he Furry since he acting like much human as others when Fazbear crew take over Colorado and later some parts of Mexico and most the West coast of United States and turn all captured humans somewhat into titular Furries for everything to make them Furry though Magic, Genetic Engineering and Cybermatics and Cybermatics is only for Mordecal except it's really Mike Schmidt (The same human, that was captured by Fazbear crew) who turn into that Blue Jay Mordecal by Fazbears crew. Put Catbug tries getting attention by making an one of Kuriva's giant Robot to win the war.
- In a comedic version of this, we have Intercom when Riley's Disgust finds out she's shaped similar to Broccoli, Riley's (and by extension, her) least favorite vegetable.
Disgust: WHY WAS I CURSED TO LOOK LIKE MY LEAST FAVORITE THING IN THE UNIVERSE!!???
- The Vow shows that no matter what Lord Shen did, he was rejected by almost everyone as an abomination due to his paleness, and it played a part in his eventual FaceHeel Turn. His former fiancée Lianne tells him that he has become what he was for so long accused of being during one of her failed attempts to reach out to him.
Lianne: You used to be a good man, you would have followed your father's footsteps: you would have been a great ruler of this city. The only thing that ever brought you down was the prejudice of others. All the petty words and insults the nobles ever threw at you... they called you a monster, though you hated it, you sought to prove them wrong. Even then you rose above that to be more. Shen, why do you squander this? You could have had the world at your feet!Shen: [chuckles cruelly] And so I shall...Lianne: Then I was wrong. You have truly become the monster you always hated!
- After Shen destroys his family's home just to kill Po, Lianne tells him that he's becoming just as extreme as her father, whom he hates with a passion.
- Dogs of Future Past has this as an element in the ultimate confrontation with Dr. Gaster. The good doctor loathes 'cheaters' who think they can bend the rules to suit their own purposes, whether for good or ill - because he himself tried to do the same, and ended up condemning himself and several innocent test subjects to a hell outside existence, and doesn't believe that he deserves to be saved.
River Person/ The first test subject: A person hates most in others what they hate most in themselves.
- Fantasy of Utter Ridiculousness: Evidence is scattered throughout the Extra Stage that Patchouli is more like Coop than she thinks. Among other things she has some familiarity with video games and associated terminology thanks to her dreams, she eventually gives in to the urge to request a pizza-wrapped ham from the Mansion's kitchen, and her idea of getting out of an escort mission is to throw Reimu at the escortee. All this is despite the fact that she developed a hefty loathing for Coop, his lifestyle and stupidity, and Megas by the time they get brought up.
- In the RWBY one-shot Hate, the faunus-hating Cardin is secretly a rabbit faunus himself (with a tail that he hides). His parents are human but Cardin's mother had rabbit faunus in her lineage, leading to a faunus child.
- Throughout LadyBugOut, Alya is outraged at any suggestion that she's like Chloe. Chloe herself suggests as much when Alya resorts to personal attacks to try and defend her positing a photo without context for attention, and Ladybug later draws a direct parallel: if Chloe isn't qualified to bear the Bee due to behaving badly as a civilian, then why should Alya be trusted with the Fox despite personally betraying Ladybug?
- At one point, Alya perfectly sums up one of her greatest issues... while accusing Marinette of being someone who "won't apologize and can't even see what she did." This only convinces Marinette to break off their relationship for good.
- In Inside Out, Disgust's (and thus Riley's) dislike of broccoli is a running gag throughout the film. Disgust has been stated to have been designed based on broccoli. (This connection is lost in the Japanese dub, where every mention and appearance of broccoli in the film is replaced with green bell peppers.)
- The Hunchback of Notre Dame: Judge Frollo professes to be a devout Christian who longs to purge the world of sin, yet he's the most corrupt person in the whole movie. He also hates gypsies, yet he develops an unhealthy obsession over a gypsy woman. His hypocrisy is lampshaded in the opening song, and countless people even call him out on it. He also uses Psychological Projection to find faults in others and blame them for his misery, but refuses to acknowledge his own faults to the end due to his bloated ego.
- The main character of Inside A Skinhead / The Believer is viewing himself as a highly anti-semitic white supremacist, despite being of Jewish origin himself. Of course, he tries to hide his biggest secret but ultimately fails.
- In American Beauty, the homophobic neighbor turns out to be a closeted homosexual.
- Lampshaded in This Is England: one of the far-right extremist characters, Combo, is a racist played by a mixed-race actor... hence his Meaningful Name.
- Brian from Monty Python's Life of Brian hates Romans only for his mother to reveal that he is half-Roman. He hates them because they have invaded his homeland, not because they are Romans, though.
- X-Men Film Series
- Erik/Magneto hates Nazis due to being a survivor of the Holocaust, but ultimately embraces racism against non-mutants, this is highlighted in X-Men: First Class.
- Enforced in X-Men, where Magneto's crew mutates Senator Kelly, the US government's biggest backer of mutant suppression. Although we don't really get too good a gauge of how he feels about it since he dies as a result not too long after.
- In I, Robot, Detective Spooner (Will Smith) displays an intense dislike towards humanoid robots... despite being a cyborg. Although, he does have a tragic reason for that one.
- Surrogates features the Prophet, a man leading a group against the eponymous surrogates. It turns out that he himself is a surrogate, controlled by the inventions' creator at that.
- In Die Hard with a Vengeance, the character of Zeus is a black man with serious problems with white people, most especially white racists. Eventually McClane calls him out on the fact that he's acting like a racist himself.
- Subtly hinted at for comedy with Nigel Powers in Austin Powers in Goldmember: "There are only two things I can't stand in this world! People who are intolerant of other people's cultures... and the Dutch!"
- Gretel in Hansel & Gretel: Witch Hunters is revealed to be a witch by inheritance. This leads to no Character Development whatsoever.
- In The Human Condition, Kaji openly states his moral disgust for deserters and POW escapees. He becomes both by the end of the film.
- In Who Framed Roger Rabbit, Judge Doom turns out to be a Toon in a human mask. Possibly justified in that he was motivated by greed, not bigotry, although he makes several anti-Toon statements prior to The Reveal as well (claiming, for example, that Toons are naturally lawless and deserve the most brutal punishments imaginable). It's probable that he's saying those things not because he believes other toons are like that, but because he knows that HE is like that. Another possible interpretation is that Doom, being an evil Toon, simply has it out against other Toons, true to stereotype. After all, his master plan involves wiping out Toontown.
- Chink is a movie about Eddy Tsai, a self-hating Asian who becomes a serial killer targeting other Asians. He changes his name to "Richards" and falsely claims to have been adopted by white parents.
- Jay of The View Askewniverse often makes homophobic remarks, but it's been hinted he's secretly gay or at least bi.
- The movie Thor spends much of its arc following the self-destruction of Loki, setting him up for his role as the villain of The Avengers (2012). His racism against Frost Giants clearly has deep roots but was never a major part of his life until it turned out he was one. Along with being a "Well Done, Son!" Guy who seems honestly to be The Unfavorite and regularly suffer All of the Other Reindeer, and with knowing he's actually responsible for Thor's exile and the fact that they're currently at war, and combined with unexpectedly being temporary king, this violent undermining of his entire identity causes him to go completely insane.
- Insane actions taken include but are not limited to setting up a complex plot to allow him to 'heroically' kill his biological father in person and the attempted destruction of the Frost Giant home world. He attempts suicide at the end but just comes back crazier.
- In Tucker & Dale vs. Evil, Chad hates hillbillies because his mother was raped by a hillbilly Serial Killer who also murdered his father. The serial killer was actually Chad's real father, the proof being an old newspaper article with a photo of the killer, who looks exactly like Chad. Chad, already murderously insane by that point, has a total breakdown when he learns the truth.
- Long before The Chappelle Show and its iconic black white supremacist, a much less comedic version of this idea was used in the 1963 film Shock Corridor, which featured a black KKK member in an insane asylum. In case you missed that one, suffice to say that anti-black rhetoric sounds even more terrifying when it's being delivered by a Scary Black Man.
- Milk subtly suggests that Dan White may have been a closeted gay man himself, adding another dimension to his crimes.
- Kingsman: The Secret Service: Arthur is an elitist prick who has it in for Eggsy the Working-Class Hero throughout the movie. He later turns out to be in league with the Big Bad and tries to poison Eggsy, but a simple sleight of hand trick leaves him the one choking to death on laced brandy. For his final dying expletives he speaks in a very coarse East End accent, implying that he started out in the lower classes and put on snobby airs to distance himself from his origins as he worked his way up the organisation.
- If racists are becoming a minority nowadays, and racists hate minorities...
- Arachnophobes are latent spiders.
- The trope is reduced to absurdity in F. W. Bernstein's most well-known two-line poem:
Die schärfsten Kritiker der Elche
waren früher selber welche.note
- The short story "Am I Blue?" has two characters, one extremely homophobic politician and a bully who beat up the protagonist for being gay, who were both revealed to be gay.
- Artemis Fowl: The Lost Colony has Leon Abbot, who has an intense hatred of warlocks for relying on magic over brute strength, despite the fact that he uses magic power he stole from a warlock to brainwash his kinsmen into loyal minions.
- The Black Witch Chronicles: The Gardnerian Mages despise everyone who isn't Gardnerian, especially Kelts and the Fae. It turns out they are Kelt-Dryad Fae hybrids.
- The Camp Half-Blood Series: Dionysus in Percy Jackson and the Olympians and The Heroes of Olympus hates demigods because his wife, Ariadne, was abandoned by the demigod Theseus. When Percy and Jason are fighting the Giants who can only be beaten by a god and a demigod working together it comes out that Dionysus (who is currently going by Bacchus) was the demigod who originally helped defeat them in ancient times. Of course, he's since become a god in his own right and one of the twelve Olympians to boot, so perhaps, in his case, you hate what you were before you got better.
- Chrestomanci: In Witch Week, an alternate Earth on which witches are known, feared, and persecuted turns out to also be a world on which nearly every human is secretly a witch.
- In Deryni Rising, the first book of Katherine Kurtz's Deryni series, Queen Jehana loudly claims her hatred of all Deryni, and later on Morgan describes this very trope when confronting her to obtain her peaceful cooperation during her son Kelson's coronation. It turns out that she is, indeed, a full-blooded member of the magically gifted Deryni race. Thanks to Internalized Categorism, she becomes a Boomerang Bigot and spends several years in penance for the sins of being Deryni.
- In Kate Chopin's short story "Desiree's Baby", the slave-owner Armand rejects his wife Desiree and their newborn son due to the son's obvious African heritage. He takes this to be proof that Desiree is also of mixed heritage, and she eventually gets fed up and goes back home to her parents with her son in tow. While throwing out Desiree's things, Armand eventually comes across letters from his deceased mother that reveal that she was one of his father's former slaves.
- Different Seasons: In Apt Pupil, Todd is repulsed by one of his girlfriends, thinking that she is Jewish (due to the influence Dussander has had on him). He himself is 1/8 Jewish.
- Dussander himself claims he and Todd have something in common; in that Dussander's mother was a Jew — it is unclear whether he was serious or joking.
- Discworld: The dwarven conspirator's motivation in The Fifth Elephant. Dwarf women in Ankh-Morpork are increasingly able to admit and show their true gender. As an Uberwald dwarf, Dee cannot, and is forced to pass as male by society. So she plots with werewolves to undermine a symbol of that society.
- Dragons of Requiem has King Raem Seran from the Dawn of Dragons trilogy. He's obsessed with exterminating the Vir Requis from the world because he's ashamed of being one himself, believing that all Vir Requis are "cursed".
- Shortly after having his new home destroyed, his father killed, and being forced on the run with his mother by the Harkonnen family, Paul points out to his mother that she is Baron Harkonnen's daughter, making them part of the very noble family that they despise.
- Essentially directly stated in one of the epigraphical quotations at the beginning of a chapter:
"What do you despise? By this are you truly known."
from the Manual of Muad'dib by the Princess Irulan
- In "Facts Concerning the Late Arthur Jermyn", the title character goes insane and sets himself on fire upon realizing that one of his distant ancestors was an ape goddess.
- Harry Potter:
- Even though his father was a Muggle, Lord Voldemort, the Big Bad, believes in the supremacy of pure-blooded wizards and hates those with Muggle blood. Word of God states that Voldemort's own half-blood nature, coupled with his obsession with wizard blood purity, is based on perceptions of Hitler.
- Severus Snape is an example through Moral Myopia and hypocrisy. He has detested James Potter since boyhood (James very much returned the hate). While part of Snape's hate for James comes from envy (Snape grew up in an abusive home, James in a loving one, etc.), Snape very frequently calls James out for his arrogance and behavior. However, Snape is at least as arrogant as an ambitious young wizard who wants everyone to see how clever and powerful he is. Snape joins a gang that becomes the Death Eaters - a group that commits worse crimes than the Marauders; while Snape may not do anything himself, he certainly pardons his friends' escapades while being raving pissed if he is targeted by James and or Sirius' tomfoolery. A lot of what Snape hates in James is within himself, and, unlike James, his hatred never leaves.
- While it is not apparent in the books she appears in Dolores Umbridge, who despises half-bloods and Muggles, was confirmed to have a muggle mother and a Squib brother by Rowling on Pottermore.
- In Hear the Wind Sing, the Rat despises the rich, despite coming from a wealthy family.
- Lunar Chronicles: Cinder expresses hate toward the Lunars, a race/species of people who live on the moon and have powers. It turns out that Cinder isn't just a Lunar, she's their princess.
- Colin is the only character from Out of Position who despises Dev for being homosexual, whereas everyone else on the Firebirds team has lightened up to him. Uncovered reveals that Colin is a closet homosexual who has sex with Argonne and still refuses to accept that he's gay, or that he's cheating on his wife.
- In Relativity, one of the things Michael Bruce hates the most about Tony Toronto is that Tony is a terrible womanizer. Michael, however, is pretty much the same, spending most of the first series dating two women simultaneously and seeing a few others on the side.
- Averted in Robots and Empire. In the beginning, Dr. Mandamus tries to obtain evidence from Gladia that he is not the descendant of Elijah Baley, claiming Amadiro suspects him of being one, and that prevents him from making a career. While given enough evidence, he claims it won't be enough for Amadiro, yet still seems to leave triumphant. Daneel figures out the reason - there was enough evidence to convince Mandamus, so now he can proceed with his plans to destroy Earth without being hindered by the trope.
- From Second Apocalypse: "Seek ye the true reflecting pool? Look to the enemy you despise, not the friend you love."
- In "The Shadow Over Innsmouth", the protagonist finds out that one of his ancestors is a Deep One, a fish-like monster. He eventually goes underwater to live with the other Deep Ones.
- Star Wars Legends: Some speculate that rabidly xenophobic half-human Grand Admiral Danetta Pitta was based in characterizations of Heinrich Himmler's Psycho for Hire Dragon Reinhard Heydrich possessing Jewish ancestry.
- Sword of Truth: Tobias Brogan, who not only hates magic and its users but leads the Blood of the Fold, a group intent on killing them all, himself has the gift. It's a secret his mother and sister kept hidden from him all of his life. The protagonist Richard Rahl is clearly able to recognize Brogan has the gift, confusing Brogan greatly during a discussion on defeating insidious evil, and telling him "Be careful the shadow you chase is not the one you cast." Brogan explicitly does not understand what Richard is hinting at. After he finds out, it drives him mad.
- There is a light-skinned black female character in Zora Neale Hurston's Their Eyes Were Watching God who is contemptuous of dark-skinned black people. She complains that the dark-skinned blacks are ignorant buffoons who "cut de monkey for white folks," causing light-skinned blacks to get unfairly blamed for these antics. When she gets called out for these remarks by the book's protagonist since she is black herself, the woman retorts with something along the lines of "I ain't got no saucer lips!"
- Hinted at, though never explicitly stated, for one character in Those Who Walk in Darkness. Soledad joined MTac as a means of revenge on the super-villain Bloodlust, who destroyed her hometown. It's mentioned offhandedly that Bloodlust's "power" was his skill at inventing things, which he mostly used to design weapons. Soledad herself designs Abnormal Ammo, including but not limited to phosphorus bullets, poisoned bullets, explosive bullets, and homing bullets, all clearly beyond the skill of any other normal person in the setting.
- Jocelyn Jee Esien's sketch show featured the character of Fiona, a black woman who dislikes black people and fears they will "out" her to her white co-workers, who (she believes) do not know that she's really black.
- In the second episode of 30 Rock:
Liz: Toofer's just afraid of black people.
Tracy: Which one is Toofer?
Liz: The black guy.
- In The 100 episode "Resurrection", Clarke, normally an All-Loving Hero, becomes obsessed with killing the Mountain Men in revenge for their missile attack on a village, despite Clarke herself being partly responsible for the resulting carnage, since she knew the missile was coming but chose not to warn anyone. It's implied that she's focusing her hatred on the Mountain Men as part of a coping mechanism, so she won't have to face how much she hates herself for what she let happen.
- The Black Mirror episode "The Waldo Moment" sees a British comedian run his cartoon bear character Waldo as a by-election candidate as a protest vote against corrupt and clueless politicians; as far he is concerned, politicians are all just made-up characters with nothing to say, and so is he but at least he admits it. He ends up becoming the figurehead of a global movement which sees the old democratic institutions torn down and replaced by a new internet-based direct democracy, where the darkest impulses of human nature and mob rule are made into law.
- The Borgias: This is used to explain Rodrigo Borgia's treatment of his elder son Cesare, whom he spurns and ignores in favour of his bratty younger son Juan. While Cesare is certainly no saint, he is clearly the more dutiful and intelligent of the two, and Rodrigo's hostile attitude towards him sometimes seemed illogical, but he finally breaks down and admits that he sees too much of himself in Cesare, and therefore finds him far more difficult to love than his other children.
- The image above is from Chappelle's Show, which contains an extremely literal example; in the sketch "Clayton Bigsby, White Supremacist", about a Blind Black Guy who grew up not knowing that he's black and became a prominent white supremacist and Ku Klux Klan leader. His friends make sure that their fellow Klansmen never see him in public out of his robes, and don't tell him that he's black because they are afraid that if he ever found out, he'd kill himself just so there'd be one less black person in the world, and he's too important to the Klan for them to lose. This fear turns out to be unfounded, as when he does find out, he simply becomes a Boomerang Bigot and resumes business as usual.
Closing Narration: In the past few weeks, Clayton Bigsby has finally accepted that he is a black man. And just three days ago, he filed for divorce from his wife. When asked why, after nineteen years of marriage, he replied, "Because she's a nigger lover."
- In The Colbert Report, the eponymous Stephen Colbert (the character, obviously) considers gays and their agenda to be one of the biggest threats to America, and is so deeply closeted a diagram of his brain had a large area labeled "Repressed Homosexual Urges".
- The Killer Of The Week on an episode of Cold Case turned out to be a Jewish (or at least half-Jewish) member of a neo-Nazi group. Another member of that same group touts himself as being of "pure white Christian blood", but Scotty, who is himself Hispanic, smugly informs him that no matter what he says, him being of Spanish heritage means that he's Latino and therefore one of the very people that such groups denounce.
- In the July 28, 2010 episode of The Daily Show, Jason Jones interviewed Scott Lively, who argued that the Nazis persecuted gays to hide their sexuality:
Scott Lively: The Nazis did persecute homosexuals to distract public attention away from their homosexuality.
Jones: So that which you hate the most... you secretly are.
Lively: I am not gay.
Jones: I didn't say you were.
- Hazel on Degrassi: The Next Generation is rude to the Muslim girl on Culture Day and secretly pretends to be Jamaican, until the Muslim girl's exhibit is vandalized (context: this was only a few months after 9/11) and Hazel comes clean about her Somali heritage.
- Doctor Who: In "The Parting of the Ways", the Dalek Emperor created more Daleks out of Human Resources. They consider any mention of them being "half-human" to be "Blasphemy!", and the Doctor believes that this knowledge has driven them (more) insane.
- Fresh Off the Boat had an episode set during the 1996 election where Jessica proudly supported an anti-illegal immigration proposition. When Mexican immigrants protest her campaign, she calls INS on them. The INS agents discover one of the protesters is an illegal immigrant, but so is Jessica.
- Game of Thrones:
- The two Lannisters who hate each other the most (Tywin and Tyrion) also have the most in common, down to their names.
- It is not so much as in the books, but at the end of the day Cersei is a philanderer, a drunkard and an incompetent ruler, not unlike her hated late hubby (albeit in a different style and more malicious compared to his apathy).
- Dave Karofsky on Glee is highly homophobic and bullies Kurt, and it's revealed in the second season that he's actually gay.
- Extremely southern Blanchenote from The Golden Girls discovers when attempting to join "The Daughters of the South" (an expy for "Daughters of the Confederacy") that not only is her great-grandmother a Yankee from Buffalo NY, but was nee Feldman.
- In one episode of Grimm, Nick suspected there was another Grimm killing wesen in Portland. It turned out to be another wesen who was in denial about what he was and was trying to kill all wesen. When he's forced to confront his true form, he starts saying to Nick "You should kill me!"
- On Heroes, Angela vaguely hints that Danko, a member of the Cape Busters, might be a super himself. Whether this is true is left ambiguous, but he never shows any powers.
- Dr. House harbors a simmering rage at stupid doctors and clueless patients. He's both; when doctors misdiagnosed his leg clot, House insisted on waiting it out instead of amputating. He ended up with 1½ legs and double the pain.
- Kutner acts pretty hostile towards a group of high school bullies. His co-workers immediately assume he was bullied in high school (as Taub theorizes, being an Indian-American and having had his parents murdered in front of him most likely didn't help his popularity). However, at the end of the episode, we see Kutner visiting a former classmate and apologizing to him about bullying him. A rare positive example?
- Played for Laughs in How I Met Your Mother, when after years of enduring his taunts surrounding her heritage, Robin finds out that Barney is one-quarter Canadian.
- Played for Laughs in a Key & Peele sketch involving a Literal-Minded school bully. After hurling a homophobic insult, the bully immediately confesses that he only said it because he's beginning to realize that he himself might be gay, and thus wants to seem like he hates homosexuals so that nobody will suspect him.
- ADA Sonya Paxton of Law & Order: Special Victims Unit shows an intense hatred of a suspect who committed his crimes while he was drunk, ranting numerous times about how being drunk is no excuse. Then she shows up to trial late and noticeably drunk...
- It's probably not "hate", but in the Dizzy Gillespie episode of The Muppet Show, Scooter says that Kermit doesn't allow puppets in the studio. (This rule wasn't always in effect; Edgar Bergen was a previous guest, and they had no objections then, given how all of them took part in the "Consider Yourself" musical number.)
- The season two finale of Murdoch Mysteries has a mild example. A visiting Mountie starts upstaging Murdoch in the areas where he usually excels which leads Murdoch to declare "I don't know how anyone could put up with it." As Murdoch walks off his superior says to a third character "Yet somehow I manage." Of course it also later turns out that Murdoch and the Mountie are half-brothers.
- Helena from Orphan Black is a clone, but hates her sisters, believing herself to be the original from whom her sisters were cloned.
- Leslie Knope from Parks and Recreation is very disdainful of people from Eagleton, a nearby affluent town. She later discovers she was born there.
- The fifth season introduces Marcia Langman's husband, Marshall. Like her, he's a right-wing Christian fundamentalist horrified by the slightest hint of sexual deviation. He's also very obviously Camp Gay.
- One of the Saturday Night Live "Bill Brasky" sketches tells us these (comparatively mild) facts about the legendary salesman:
"He hated Mexicans!"
"And he was half-Mexican!"
"And he hated irony!"
- Seinfeld: Jerry once dated a woman whose mannerisms and interests were basically identical with his own, to the point that he at first thought she was "the one". In the end, though, he broke up because she was too like him.
Jerry: I can't be with someone like me... I hate myself!
- In episode 7x01 of Supernatural, Castiel kills a homophobic preacher who Cas reveals is secretly gay himself.
- Gordon Walker hated all supernatural creatures and thought that they should all be killed. After his Karmic Transformation into a vampire, he agrees to let his partner kill him, but not before using his enhanced abilities to try and kill Sam Winchester, who gained psychic powers after ingesting demon blood.
- In The Thick of It, Ollie Reeder eventually usurps his hated, bullying "mentor" Malcolm Tucker and takes his job.
- Pink Floyd's The Wall has the main character become the very thing his father had died fighting against, as noted in the later songs "In The Flesh", "Run Like Hell", and "Waiting For The Worms"...at least within his own mind. This is made even more noticeable in the movie version.
- Titledropped in "Brush the Dust Away" by in Flames, "We think we're in control then we become the things we hate"
- The video for "Sugar, We're Going Down" by Fall Out Boy, is about a teenager with antlers, whose girlfriend's dad despises the fact she's dating a boy with antlers. In the end, dad gets hit by a truck while trying to shoot the kid, and as Antler Boy rushes over to help, it's revealed the dad has deer hooves.
- During a segment on WWE Raw, CM Punk taunted John Cena with the fact that he (and by extension, Cena's hometown of Boston, of which Raw was taking place in that night...) was no longer the underdog by consistently being the "top dog" in the WWE, stating that he was no longer the Boston Red Sox, but rather the New York Yankees. Naturally, Cena didn't take too kindly to the comparison and promptly decked Punk after his comments.
- It's often remarked by fans that Randy Orton also embodies this. Orton started off his career as "The Legend Killer" attacking and then defeating several in-ring veterans and legends, portraying the archetypal cocky, young hotshot, full of arrogance and disrespect. These days, Orton himself is a legend and a shoo-in for the WWE Hall of Fame when he eventually retires — albeit, he's a legend his younger self would've gone after if he lacked any self-preservation.
- Played for Laughs when Ron White uses this logic against his homophobic Cousin Ray.
Ray: Man, this world would be so much better if there weren't so many queers.
Ron: You know what, the next time you have a thought...let it go. Besides, we're all gay, it's just a question of to what extent.
Ray: That's bullshit, man! I ain't gay at all!
Ron: Yeah, you are, and I can prove it.
Ray: All right, prove it!
Ron: All right, you like porn?
Ray: Yeah, I love porn. You know that.
Ron: Do you only watch scenes with two women naked?
Ray: No, I watch a man and woman making love.
Ron: Do you want the man to have a little-bitty half-flaccid penis?
Ray: No, I like big, hard, throbbing co— (beat, with a look of realization) I did not know that about myself.
- A campaign in Marvel Super Heroes had a mutant villain wanting to eradicate all mutants, founding an American NASI party, and of course being mutant himself.
- Emperor Karl Prosek in Rifts is rumored to be a magician.
- In the Ravenloft setting, Malocchio Aderre seized political control of Invidia and initiated a pogrom against the Vistani. Malocchio's mother, whom he ousted from power, is part Vistani herself. Of course, she's no better; While most Darklords leave the Vistani alone, Invidia is one of the few realms where simply associating with them are liable to get a visitor killed.
- The general concept behind sanctioned psykers in Warhammer 40,000, who must wield the energies of the Warp to defend Humanity from, among other things, the creatures of the Warp.
- More importantly, psykers and navigators are needed for FTL travel and communication. The last time FTL travel went down caused the downfall of human civilization straight from golden to dark age during Age of Strife. And that was when the only major opponent of humanity were Orks.
- Emperor is a psyker. Mention this around Ecclesiarchy personnel and you will burn. Literally.
- Adeptus Astartes are pro human transhumans in extremely racist/speciest Imperium. Uriel Ventris views this as a noble sacrifice for a cause far greater than himself. Horus Lupercal views it as a proof that once Great Crusade is over, he will be disposed of and forgotten.
- Both Mortarion and Conrad Kurze became what they hated most. Mortarion led his homeworld in a rebellion against alien tyrants dwelling in the poisoned mists, then ended up ruling a carbon copy of it in the Eye of Terror with his own Space Marines as the tyrants. As for Kurze, he started out preying on the tyrants and killers of Nostromo, only to become a much worse monster than any he fought - which is probably part of the reason he accepted his own assassination.
- Naturalized dryads from The Witcher: Game of Imagination will fight humanity to the death... while being brainwashed human girls and young women.
- In the Chronicles of Darkness:
- Second Sight explicitly states that possessors of the two anti-psychic merits listed are latent psychics who have mental blocks preventing them from accessing their powers and that this in turn makes them virulently skeptical.
- Banishers in Mage: The Awakening are either this or Boomerang Bigots: their flawed Awakenings give them an instinctive hatred for magic, but they might not understand it or know that they themselves are mages. One group firmly believes that they are Alien Abduction victims who gained superpowers from the experimentation, and whether they identify another mage as a fellow victim or as an enemy alien infiltrator depends entirely on whether they think the mage is on their side.
- Paranoia is generally played with every player character as a "Troubleshooter" whose job is to hunt down various types of traitors, including unregistered mutants. Due to unacknowledged malfunctions in the cloning vats, everyone in the setting is a mutant. Bonus irony if they're also a member of the "Anti-Mutant" secret society, the members of which are completely unaware that there's not a single genetically pure human among them.
- In a larger example, The Computer vehemently hates Communism, and considers Communists to be a greater threat than mutants or members of any other secret society (even though the real Communists are only around because of the Computer's crackdown, and have little to no knowledge of actual Communist ideology). In most editions of the game, Alpha Complex under the Computer's rule is, for all intents and purposes, a Communist dictatorship.
- This trope is given something of a work-out in Fate/stay night, especially in the "Unlimited Blade Works" route: Archer is quite vocally disapproving of the idealism and stubbornness that seems to plague most of his 'allies' (especially Shirou), and yet it is repeatedly pointed out by several characters and scenes that he is, in many ways, just as bad when it comes to suffering from Chronic Hero Syndrome. Just to make things weirder, this is a LITERAL example in regards to Shirou, considering that they are the same person.
- Grand Theft Auto IV gives us Bryce Dawkins, Deputy Mayor of Liberty City, notorious for his vitriolic homophobic rants (and advocacy of family values) to appease to his right-wing base... all the while having an affair with Bernie Crane, a famously Camp Gay fitness trainer and alter-ego of Florian Cravic, Niko Bellic's former comrade. Once their affair is leaked (as a postgame radio news program indicates), blowing the closet open for the whole city to see, Dawkins apparently decides to enter rehab until the pressure has dissipated.
- In Grand Theft Auto V, on the way to the Paleto Bay bank to scope it out, Michael De Santa deduces that his partner Trevor Philips is a hipster due to the way he dresses and his lifestyle. Trevor repeatedly states that he hates hipsters, and Michael retorts by saying that self-hatred is a common hipster affliction.
- Adrian from X-Men: Destiny is a Purifier-in-training and despises mutants. Turns out he is one, though he had no way of knowing until the events of the game.
- Bertrand from inFAMOUS 2 considers Conduits to be demons and ultimately wants them to be exterminated, but is secretly a Conduit himself, and practically lept at the chance to become one. Although Cole points out that he most likely is jealous of the fact that whilst others became shiny supermen, he got to be a big bug. So maybe instead of "you are what you hate," he falls more under "you hate that others like you possess awesome powers yet yours suck."
- In Hatoful Boyfriend, Sakuya, the proud heir of a pure-blood fantail noble family, treats every non-pureblood bird like trash, including even his half-brother Yuuya who he calls a "half-breed mongrel". However, he learns on the Bad Boys Love route that he's actually not the true heir of the Le Bel family and is Yuuya's full brother, which means that he's the very same "mongrel" that he constantly scorned Yuuya for being.
- Done in a rather literal sense in Kingdom Hearts: Birth by Sleep, as one of the focal points of the story is Master Xehanort manipulating Terra enough to make the boy immensely hate him, thus giving in to the darkness within his heart, which in turn would make Terra a suitable host for Xehanort's heart.
- In Pokémon Platinum's Distortion World, Cyrus's Straw Nihilist attitude gives way to a screaming tantrum, revealing that he's an uncontrollable Mood-Swinger who hates his own passions most of all.
- Pokémon Gold and Silver: Silver considers Team Rocket a weak nuisance. It's revealed in an event in HeartGold and SoulSilver that he's Giovanni's son.
- Balthazar from Baldur's Gate II: Throne of Bhaal is a Bhaalspawn who plots to exterminate all Bhaalspawn (though he at least plans on taking this to its logical conclusion once the others are wiped out.)
- Adell from Disgaea 2: Cursed Memories, the last human who hasn't become a demon, hates real demons. Turns out he only looks human...
- Kratos from God of War. He doesn't like any of the gods he used to work with, and nearly hates them all vehemently, not without a valid reason. Once he finds out he's the son of Zeus himself, he doesn't take it well.
- Chris Haversam in Fallout: New Vegas is a human who believes himself to be a ghoul because of his hideous disfigurement... a.k.a. ordinary male pattern baldness. Any attempt by human or ghoul to convince him that he is obviously human will just be met with accusations of trying to trick him. And yes, he derisively refers to humans as "smoothskins" just like other ghouls. Ironically, him leaving his previous job as Vault 34's reactor technician after "becoming a ghoul" doomed the rest of the vault population to actually becoming ghouls, since the reactor suffered a leak and there was no techician to fix it.
- Paladin Danse in Fallout 4 subscribes to the Brotherhood of Steel's ideology of exterminating Super Mutants, ghouls and synths for the benefit of mankind, not realizing that he himself is a synth. When the truth is discovered, he asks you to put him down, insisting that he be an example rather than an exception, but can be convinced to find a new life outside the Brotherhood instead.
- During NieR: Automata 9S - an Android - is shown having complete disregard for Machines. He calls them mindless things, incapable of emotions and any evidence showing otherwise, he concludes that they're mimicking human behavior. One of the reveals that led to his Sanity Slippage is him finding out Machines and Androids were built using the same foundation, and that Androids were made to be the more disposable of the two.
- Master Atris from Knights of the Old Republic II: The Sith Lords is an arrogant, self-righteous Jedi with a raging hatred of the Sith that borders on fanaticism, viewing even the slightest hint of The Dark Side as proof that someone is irredeemably evil and must be destroyed. Naturally, having such an insane and zealous attitude towards life and the Force has caused Atris herself to unwittingly fall to the Dark Side and effectively become a Sith Lord in all but title. She refuses to admit this in a way that borders on delusion, having the audacity to call herself the last true Jedi even after causing the Order's near-destruction by using them as bait to lure out the Sith.
- Scandinavia and the World: Turns out the homophobic (by Nordic standards) Faroe Islands likes yaoi.
- In Dan and Mab's Furry Adventures, Dan does not take it lightly when he is told he is an Incubus and spends some time in denial about it.
- Natani of TwoKinds is a complicated case. He was introduced as an extreme misogynist Kedrian assassin. We find out later that He's biologically female. The complication comes with the later revelation that Natani was injured on a mission and needed to have pieces of his brother's soul spliced into his to save him. This process partially overwrote Natani's personality with her brother's, including his attitudes towards females. Since we've seen very little of Natani's pre-splice personality, we don't know how much of his misogyny and self-loathing is his own and how much is his brother's influence. Nor do we know if Natani was trans previous to the spice.
- Kevin & Kell: Throughout 2017 the Dewclaw family were being harassed by N.O.P.E., an anti-Mixed Species hate group. Lindesfarne, who suffered the brunt of the harassment due to the birth of her Mixed Species baby, had enough and tricked the N.O.P.E. members to spit on her car, which allows her to perform DNA tests. The result is that none of the members were pure-blooded as they thought to be. This has two effects: one member performs a HeelFace Turn and turns in the members who committed felonies, and the info revealed ensures no one in the group will trust each other ever again, leaving them decimated.
- Cracked has a list of "5 Moral Crusaders Caught Being the Worst Hypocrite Possible".
- Germaine from Neurotically Yours in the classic series is this full stop. She hates how women are treated as nothing but sexual objects by men and are pressured to dress up in more provocative clothing, yet has no problem using her own sexuality to manipulate men or allowing herself to become a slut while still complaining about how men are pigs.
- It's taken a step further with her magic breast control ring during her delusions which she uses to make her breasts large to the point of ridiculous solely to get men to give her bigger tips at her job. Representing her becoming nothing more than a pair of breasts to be used to her advantage.
- Rocko's Modern Life: Ed Bighead both hates circus clowns and secretly wishes to be one, a situation that many children only realized years later was a giant, glowing metaphor for sexual fetishes.
- Family Guy:
- Peter Griffin starts hating on illegal immigrants only to discover he, himself, was one, or at least the writers' idea of what defined being an illegal immigrant. And since he has convinced the brewery to fire illegal immigrants, he was Hoist by His Own Petard. Though unsure if this is a clear example since he had no idea he was one until he talked with his mother to get his birth certificate.
- Brian is a liberal dog who disapproves of racism but instinctively barks at black men due to his upbringing.
- In an episode of American Dad!, Francine is Mistaken for Racist when she kicks Steve's new black love interest out of the house. When her kids confront her she reveals its actually a dislike of left-handed people who she calls "the devil's minions". The kids dig into it and their grandmother tells them it's because Francine herself was left-handed as a young child, but the orphanage they adopted her from was run by nuns who beat her for it repeatedly (using the exact phrase she parroted), forcing her to become right-handed.
- King of the Hill has an interesting case: Hank Hill, proud Texan that he is, is initially horrified to find out he was actually born in *gasp* NEW YORK! Not just New York, but the women's restroom of Yankee Stadium. "NEW YORK CITY?!?!"
- Played with on South Park:
- Cartman hates "Gingers" (People with red hair, freckles, and pale skin) and insists they have no soul. As revenge Stan, Kenny, and Kyle draw freckles on him and dye his hair red in the middle of the night. He then hangs out with the gingers and whips them into a genocidal frenzy against everyone else. At a massive rally, they're about to kill everyone who isn't a ginger (starting with the "Daywalker", Kyle) only to have Stan, Kyle, and Kenny reveal Cartman's not a ginger. Then he just goes back to ripping on gingers (though while also calming down the riot he just started). And then in "201" it turns out Cartman's father was also Scott Tenorman's father, making Cartman half-ginger. It's also worth noting that Cartman is anti-semitic due to Jewish stereotypes he perceives as true such as Jews being frugal and carrying gold. This is ironic considering Cartman had no issues taking advantage of Walmart deals and ultimately isn't at all above doing absolutely anything for money, from scamming people to eating kilos of gold to smuggle it out of an attraction. He converts to Judaism after a prank seriously backfires and Kyle reluctantly goes to save him.
- Mr. Garrison is homophobic in the early seasons, and is in denial about his sexuality throughout seasons 1-3 until he admits to himself that he is gay in the fourth season. When his sex change results in Mister Slave breaking up with him, he goes back to being hateful to homosexual men, and when it turns out Mister Slave is going to marry Big Gay Al, Garrison becomes an angry opponent of gay marriage. Then there's a mini-arc where Mrs. Garrison thinks it's "wrong" to be with another woman, but enjoys it and claims to then be a lesbian... And then there's a reverse sex change and Garrison becomes a man again, and almost immediately uses a homosexual slur. There's a quote from one of the creators that goes something along the lines of, "Garrison just hates whatever he happens to be."
- Sporting an upbringing beneath an abusive father and a self-hating mother, Uncle Ruckus from The Boondocks is the darkest guy in the series, and yet he hates black people with a passion. He does his best to distance himself from being black, holding onto whatever European heritages he believes he has (though a genetic test in one episode reveals he's 102% African, with a 2% margin of error) and claims to have a skin condition called "re-vitiligo", the "opposite of what Michael Jackson had", which supposedly causes him to get darker.
- When Springfield tried to pass a law deporting all immigrants in The Simpsons, Moe was one of its most vocal supporters. He viciously blames them for everything that ever happened in town, including bear attacks, and rants about things that piss him off about them like not learning the local language. He was later spotted nervously taking the citizenship exam wearing a very thin disguise.
- In an episode of Futurama where Bender and Amy had a robosexual relationship, Bender at one point was sent to a retreat where Preacherbot urged sinners to wrestle with human mannequins in order to symbolically beat out their sinful impulses. Naturally, this entailed the robots making out with the mannequins. Preacherbot was clearly aroused. Professor Farnsworth also opposed robosexual marriage because a robot stole his girlfriend. He later discovered he was repressing the fact that she was also a robot.
- In Justice League, General Eiling deeply despises superheroes and metahumans. When his organisation Cadmus was disbanded, he decided to use a superhuman serum and turn himself into "The General" to fight the Justice League, facing the League's non-metahuman members. The public calls him out on his actions and Eiling personally hangs a lampshade on his actions and says the trope name almost word for word, though he claims he is still in the right.
- In Recess, Spinelli despises "The Ashleys" (a group of Alpha Bitch-esque girls all named Ashley) yet becomes very defensive when it's pointed out that her own first name is Ashley since she despises the thought of being lumped in with them. As Spinelli puts it, she doesn't hate her first name (she's named after a relative who was a war hero), she just didn't want to be associated with the rest of the Ashleys since they all have the same name. Spinelli's fears later turned out to be justified when playground law dictated she had to join their group because of her first name. Thankfully her friends got her out when they convinced most of the other kids to pretend their names were now Ashley and swarm the Ashleys' clubhouse.
- The Legend of Korra has this with Big Bad Amon wanting to get rid of all Benders while being a waterbender.
- Alfred J. Kwak: Dolf is a crow supremacist with a lot of Hitler parallels, and he's secretly half-blackbird.
- The ReBoot episode "Number 7" is, among other things, about Enzo realizing that he is becoming just like Megabyte.
- In Spider-Man Unlimited, the High Evolutionary despises mankind, considering them the dregs of society in comparison to his race of Mutanimals, despite the fact that he himself is a human. Surprisingly, nobody brings this up, even Spider-Man who is known for calling out his enemies.
- Steven Universe: The Gem Empire is meant to embody perfection as decreed by the Great Diamond Authority, and for this reason gems who are deemed "off color" are ruthlessly oppressed. It turns out that White Diamond, head of the Diamond Authority, is herself an off color, though to her credit she seemed to be legitimately unaware of this and lightens up considerably once she realizes her imperfection.
- As a result of pissing off Jackass Genie Puck when he's actually trying to be nice to her, Demona of Gargoyles has her wish granted so she doesn't turn to stone during the day. Instead she turns into a human, the thing she despises more than anything.