There are shows or products that many people are ashamed to watch/use. That doesn't mean a character won't enjoy it and continue to consume it anyway, regardless of what's going on. In real life a person with such a condition usually shares some elitist point of views, and acceptance of their guilty pleasures can help them change their point of view.
Guilty Pleasure may, but does not always, overlap with Closet Geek. "Guilty Pleasure" implies that a person feels guilty for enjoying a show or product, either because they believe it is of low-quality or because they fall out of the product's target demographic, but for some reason like it anyway. This differs from So Bad, It's Good, where the enjoyment is specifically based on its flaws. The Closet Geek hides their fanhood for fear of what other people will say, but they may believe that the things they like are legitimately good and worthy of appreciation.
Compare Damned by a Fool's Praise, when it's the people who like something that make it embarrassing for more discerning consumers, and It's Popular, Now It Sucks!, when someone doesn't want to be seen appreciating something the common masses enjoy.
Something that's a Guilty Pleasure may often have Narm Charm, be appreciated as Camp, and face Critical Backlash. Different from So Bad, It's Good, which is where people find enjoyment because of the flaws.
(This is a trope; for the novel Guilty Pleasures, see the Anita Blake page.)
- Full Metal Panic!: The Second Raid: the OVA is about Tessa trying to get her teddy bear back before somebody else finds out about it. Belfangan Clouseau tries to keep his Anime habits a secret as well, mostly Played for Laughs.
- Hen Zemi: Nanako seems quite non-perverted when compared to the rest of the cast, but as the series progresses she begins to like and admit some of her odder preferences, such as enjoying the smell of her flatulence in the bathtub, or beginning to strip at a party when the lights went out.
- A Running Gag brought up every so often in Crayon Shin-chan is Georgie's denial of watching a girls show called "Princess Heiressz", but it's his guilty pleasure and favorite show to watch.
- Kiyoshi from Prison School likes sumo wrestling but doesn't want his crush, Chiyo, finding out because he thinks she'll think he's weird. She does find out though and it turns out that she's a sumo wrestling fan as well.
- From One Piece, we have Charlotte Katakuri. He is a Comically Serious badass who has a design from something out of Berserk and carries himself in a stoic manner as a ruthless fighter, despite his powers basically allowing him to become and control a mochi-like substance. It's revealed he's actually a massive glutton who loves sweets, but is ashamed of this and his huge teeth, to where he makes a sanctuary of mochi to have his hidden snack time. Disrupting it seriously unbalances and pisses him off.
- RED Sara Ross likes to read trashy romance novels which she tells Frank Moses are terrible but so addictive. Incidentally, we later see Moses himself reading those same novels (though whether he genuinely enjoys them or is only doing it for research (or "research") is left unstated).
- In the Ms Wiz books, Jack Beddows apparently carries around a few Beatrix Potter books and when asked about them he says they're for his sister. Then when the characters get released from the books (long story) he's in near tears when Peter Rabbit appears to have been run over by a bus.
- Josh Newman from The Secrets of the Immortal Nicholas Flamel is described as loving Shrek but would "die before admitting it to his friends".
- When Dora Wilk finds herself in Baal's bedroom while Dreaming of Things to Come (incorporeally), there's Baal with another girl with it (very corporeally). Dora knows that she shouldn't really watch it, but she just can't keep her eyes off it.
- The East German novel Die Aula by Hermann Kant has a high party functionary who claims the Karl May novel in the back of his fancy car belongs to his chauffeur.
- In Firebird (Lackey), Ilya is a little pleased to see Pietor among the Katschei's statuary. He's really, really pleased to be able to rub his brother's face (and his father's, by proxy) in his eventual, overwhelming success. He's also very pleased to leave his brother and his cheating bride to their dismal fate together.
- The first of Laurel K. Hamilton's Anita Blake novels is actually named Guilty Pleasures (which seems quite apt given that about half the series' fanbase regards it as one). The title has an equally appropriate use in-story as the name of a sleazy vampire-fetish nightclub.
- The Mako Saga: Mac is a metal fiend who is derisive towards Southern Rock ("Mullet rock for hillbillies in pickups"), but Lee once caught her rocking out to "Please Call Home" by The Allman Brothers Band. (She says it's bluesier than their other songs.) Her Relationship Upgrade with Lee comes when he puts it on the jukebox on the Praetorian.
- All in the Family; Archie's usual leisure time is spent drinking beer watching football, like the typical blue-collar worker he is; but he also reads Dennis the Menace comic books when nobody is around, and may have a whole trunk full of them.
- episode "Changing Channels", Sam earlier caught Dean watching a hospital show called "Dr. Sexy, M.D.", but Dean claims he isn't a fan of the show. Later on, "Dr. Sexy" actually appears.
Dean Winchester: [notices the doctor's footwear, slams him against the wall] You're not Dr. Sexy.
Dr. Sexy: You're crazy.
Dean Winchester: Really? Because I swore part of what makes Dr. Sexy sexy, is the fact that he wears cowboy boots. Not tennis shoes!
Sam Winchester: Yeah, you're not a fan...
Dean Winchester: It's a guilty pleasure!
- In episode "About a Boy" Dean was slightly distressed to admit to Sam that he heard a Taylor Swift song and liked it.
- At the end of the episode, Dean left "Shake It Off" on while driving away in the Impala, despite no longer being a teenager meaning that it actually IS a guilty pleasure, and not just a side effect of his temporary age.
- episode "Changing Channels", Sam earlier caught Dean watching a hospital show called "Dr. Sexy, M.D.", but Dean claims he isn't a fan of the show. Later on, "Dr. Sexy" actually appears.
Ryan: A deep-fried Twinkie?
- In "Always Buy Retail", Castle compares having sex with his ex-wife to a deep-fried Twinkie.
Castle: Yeah, the guilty pleasure that you know is bad for you, so you only do it once, maybe twice a year for the novelty.
Castle: That's just so delightfully not you!
- Also Beckett watching Temptation Lane, a soap opera that she used to watch with her mom when she was little. Castle sums it up PERFECTLY:
- Glee had an entire episode, appropriately titled "Guilty Pleasures", revolving around the kids' guilty musical pleasures. Spice Girls, Barry Manilow, and Wham! ensued.
- Eureka: Jo. "Sassy pumps for fall."
- The Sing-Off includes a Once a Season "Guilty Pleasures" round of the contest, allowing the vocal groups to perform songs full of Narm Charm (such as pop hits from The '80s).
- Buffy the Vampire Slayer have guys like Spike and Giles who watch Dawson's Creek and Passions and Angel who likes to sing Barry Manilow. Joyce also admits to watching Passions.
- Big Time Rush: One episode in which the guys have a photo shoot for a Tween girls mag. Only one of them is familiar with the magazine and the others shockingly look at him, almost in disgust, and one even asks him is that Katie's. He replies that those"...magazines have great articles for guys too." Seconds later, as they are mocking him, another guy in the band reads a headline about heartthrob coverboy and becomes interested in what the interview with said hearthrob says. The guys get into an argument about what their opinions and the hearthrob's about what to bring to a desert island. So in mere seconds they go from mocking it, to liking it.
- Friends: This is a question asked by Ross in the quiz to see who would get the better apartment:
Ross: Rachel claims this is her favorite movie?
Chandler: Dangerous Liaisons?
Ross: Correct! Her actual favorite movie is?
Joey: (confidently) Weekend at Bernie's!
- A few seasons later we find out Rachel also likes to read a steamy romance novel about a vicar's wife having an affair with a stable boy. She keeps this hidden under her pillow.
- In M*A*S*H, Major Winchester admitted to a woman whom he was dating at the time that he secretly enjoyed Tom and Jerry cartoons.
- In the Vocaloid song "Magnet", Luka and Miku know they aren't "supposed" to be in love, but that only fuels them with more passion.
- Larry Groce's "Junk Food Junkie" is all about this trope:
Yeah, in the daytime I'm Mr Natural
Just as healthy as I can be
But at night I'm a junk food junkie
Good lord have pity on me
- Adam@Home: this strip for 2-22-11, Adam and his wife discuss theirs.
- Clyde, the closest thing that Candorville has to a stereotypical black male, is often found selling these. On one occasion he used a similar approach to sell something highly secret—the main character thought it was drugs, but it turned out to be videos that were Guilty Pleasures.
- In one strip, Paige catches Jason watching Buffy the Vampire Slayer - as she goes off mockingly chanting "Jason likes Buffy!" he calls out "I like the vampires, okay? I'm not a weirdo!"
- In a week-long series, Jason gets into a heated argument with diehard Harry Potter fan Eileen, claiming The Fellowship Of The Rings is a better movie than Harry Potter and the Sorcerer's Stone, although Eileen can't for the life of her understand why he thinks its a competition. (Jason turns everything with her into a competition.) As the last strip shows, however, Jason is secretly a fan.
- Ace Attorney: Edgeworth would never admit that he's a big fan of the Steel Samurai, even though he keeps an expensive miniature of the show's hero next to his tea set.
- This is the plot point of Hell Yeah! Wrath of the Dead Rabbit. Someone has discovered that the prince of Hell likes rubber duckies? Why, MURDER THEM!
- Grand Theft Auto V's Non Stop Pop FM features comments that hint at the station being your guilty pleasure.
- In Persona 3 Portable, Ken's social link for the female main character has him regard his love of Phoenix Ranger Featherman R as a guilty pleasure that he wants to grow out of, because he feels it makes him immature to like a Sentai show. You can respond with dismissal of the show, open enthusiasm for it, or a similar confession that it's a personal guilty pleasure too.
- Dragon Age: Inquisition: Lady of War Cassandra Pentaghast is a huge fan of Varric's stories, particularly his smutty romance serial, "Swords and Shields", which Varric himself considers the absolute worst thing that he's ever written. When the Inquisitor finds her reading it, she tries to use every excuse that she can to hide it.
- Ctrl+Alt+Del: Lucas purchases a copy of The Sims here while trying to be as discrete as possible. The clerk sees Lucas' copy, and begins to heckle him for buying a "girly game", until Lucas threatens him with physical violence.
- Homestuck: Subverted; while John's liking of films including Con Air is simply because of his utter lack of taste, Karkat seems to at least be aware that his movies are terrible but loves them anyway.
You should really be EMBARRASSED for liking this DREADFUL CINEMA, but for some reason you are not.
- Subverted again with Jake - when he's introduced he is specifically noted to have even less taste than John, indiscriminately thinking every movie he sees is completely great. This doesn't just cover the generic So Bad, It's Good schlock you'd normally expect, but films 'generally regarded as so unremarkably mediocre they don't even attract any trolls who care enough to shit on it' like Weekend at Bernie's (which Jake considers a classic).
- Jade, on the other hand, is aware that The Squiddles is a pretty terrible kids' show driven entirely by merchandise, but she still enjoys it for the nostalgia value.
- This eventually is double subverted for John as during the Time Skip he realizes how much Con Air sucks after watching it enough times to get tired of it and recognize the film's flaws, but later changes his mind and decides he likes it anyway.
- Freefall: In the Fourth Wall Mailslot thread, Florence admits to romance novels being a guilty pleasure for her.
- In Wapsi Square, Monica watches a TV show called Sugarbear, which she considers a guilty pleasure.
- In this strip of Men in Hats, Giftedly Bad Jeriah says he's going to describe himself as a guilty pleasure, to attract people's interest and get them to see how charming and endearing he self-allegedly is.
Gamal: What if they decide you're just a whiny narcissist?
Jeriah: Then they were probably too smart to be taken in by the whole guilty pleasure bullshit.
- In Sinfest, Crimney described pulp dime novels as a guilty pleasure.
- Also, Seymour has to look all doors before reading his gulty pleasure: Jesus Slash Fiction.
- Shortpacked!: Lucy and Ken claim to hate Disney Eurobeat, then admit that they both have every track.
- In Consolers, Nintendo and Sony are shown to like some of each other's games, but feel embarassed about it and obviously wouldn't want anyone to know.
- JonTron- I mean, Malkovich uses this trope with "Malkovich's Gaming Guilty Pleasures". Although, depending on your interpretation of the 'show', this trope may apply In-Name-Only.
- The Nostalgia Critic feels this about Commando, Rocky IV, the Short Circuit series, Ernest Saves Christmas, Teenage Mutant Ninja Turtles, Batman Returns, Jason Goes to Hell: The Final Friday, Cool Runnings, Judge Dredd, X-Men: The Last Stand and Paranoia ("What the hell?!"). Likewise, this is the entire purpose of the Moulin Rouge! review, ending in a song.
- The Nostalgia Chick enjoys The Fifth Element, Lady Gaga, The Room, Mulan, Transformers, Newsies, Moulin Rouge!, Battlefield Earth, Showgirls, Independence Day, 2012, "every Meg Ryan movie (1993-2001)", Hercules, Om Shanti Om, AVP: Alien vs. Predator and How the Grinch Stole Christmas! (2000) in this manner.
- And we know this from That Guy with the Glasses's very own "Guilty Pleasures" song summarizing the trope.
- Used as a gag in RWBY. The girls are unpacking their things after getting their own dorm room. Blake is putting her books on a shelf and takes out a book entitled "Ninjas of Love", which is pretty likely smutty fiction, and this priceless embarrassed expression creeps across her face as she hurriedly goes to hide it.
- In the first episode of the RWBY Chibi spinoff, Blake is scared out of her wits when she suspects someone saw it.
- Mr. Plinkett calls Star Trek this in his review and compares the film to his granddaughter.
- In his Hilariocity review, Chris Stuckmann admits that he enjoys watching Lara Croft: Tomb Raider despite acknowledging how stupid the story and characters can be.
- Asked in one of the Movie Fights questions: "What's a widely mocked movie that you secretly love?" Hal picked G.I. Joe: Retaliation, Brett picked Hudson Hawk, while Adam chose The Fast and the Furious.
- The Dom loves Abraham Lincoln: Vampire Hunter in spite of fully acknowledging its cheesiness.
- In Brain Dump, Raggedy Ann & Andy: A Musical Adventure is this to the host, Max. While Max denies liking the film, Goofball only has to sing one line from "No Girl's Toy" before Max enthusiastically starts singing along in perfect unison.
- Arthur: Arthur is secretly a fan of "Love Ducks". He keeps it a secret because (per the title of the episode) "That's a Baby Show". By the end all of his friends are into it.
- The Legend of Korra: Tenzin regards Pro-Bending as a mockery of the ancient elemental arts. Nevertheless, he is later shown to be cheering Korra on during the tournament and familiarizing himself with the rules.
- Phineas and Ferb: An episode featured Candace going to a convention dressed as Ducky Mo-Mo, a character she enjoyed since she was little, but was too embarrassed to admit she still watched it.
- The Simpsons: Dr. Marvin Monroe admits that one of his "guilty little pleasures" is grabbing a bucket of popcorn and watching "Itchy and Scratchy".
- South Park: The episode "Funnybot" reveals that Tyler Perry seemingly has this effect on all African-Americans, who inexplicably enjoy his movies even if they are ashamed of that fact. Even President Obama is shown to be a victim of this:
Barack Obama: I'm going to spend my final monents on this Earth with my loved ones... watching a Tyler Perry movie. I know, it's embarrassing. But I simply can't help myself.
- My Little Pony: Friendship Is Magic:
Starlight Glimmer: [glances nervously around] I like kites.
- The premise of the episode "Read It and Weep" was Rainbow Dash discovering that reading can actually be fun after lambasting it as an egghead hobby. She's driven to petty theft by the end of the episode in order to finish the book she had started.
- In "The Ticket Master", Spike feels the Grand Galloping Gala is way too girly, but winds up getting excited after getting his own ticket to go. Possibly subverted since he initially seemed excited to go, but only begin to dismiss it when Twilight began talking about who to invite (the implications being that Celestia sent the two tickets for her and Spike, something which Twilight failed to consider and that Spike's behavior was to hide being upset over being snubbed.)
- In "A Rock Solid Friendship" Starlight Glimmer has this bombshell to drop to her new friend Maud Pie:
Maud Pie: [beat] ...Kites are cool.
[later while flying a kite]
Starlight: The trick with an S.L.K. is not to make the spars too heavy. But if they're too light, you've got no ballast and then good luck tacking against the A.O.I.! [beat] I really like kites.
- SpongeBob SquarePants: One episode is centered on Squidward's unexpected liking of Krabby Patties. He tells Spongebob that they're disgusting and even goes as far as burying one (with a full headstone.) Granted, the previous bit was done to dissaude Spongebob he liked it (since he tried it seconds beforehand). The moment Spongebob leaves, he unburies it and eats it. At the end of the episode, Squidward explodes from all the patties he ate.
- In Gravity Falls, Dipper would never admit that he's a big fan of girly Icelandic pop sensation BABBA.
- Wendy is not a fan of msot modern music for their corporate views and laughs at Boyz Crazy for being a boy band that appeared too late. A video game reveals she actually likes some of their songs when you find a CD of theirs belonging to her.
- In 6teen's "The Girls In The Band", Nikki is revealed to be a closet DawgToys fan. Caitlin forces her to admit it after Nikki's backpack rips open and causes her secret stash of Boy Band merch to fall out in the Khaki Barn.