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Periphery Demographic

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"You're dead if you aim only for kids. Adults are only kids grown up, anyway."
Walt Disney on the topic

A notable bunch of audience members outside of the intended (i.e., marketed) demographic.

Western Animation has arguably been interwoven with this idea for most of its existence, and for a lot of reasons. First, the vast majority of what is produced is aimed at children and families. Second, despite more and more animation for older audiences being created, the only genre really represented is comedy (and usually of a darker, raunchier nature). And third, there's still a severe lack of cartoons specifically directed towards teenagers. As a result of all this, unless they only want to partake in the occasional independent film here and there, fans of the medium are guaranteed to find themselves watching a lot of content that isn't geared towards them (but probably has enough Parental Bonuses and good writing to make up for that).


Another very noticeable instance of this occurs in the anime fansub community. Digital recorders/encoders, which effectively remove the timeslot and language constraints to a program, make it accessible to anyone, and the series audience is largely drawn only by the perceived quality of the show itself as opposed to any marketing. Divorced from judgement-affecting advertising, a show packed with girls may be enough like "a show packed with girls" that the same fan will find themselves watching both, barely aware that said shows have wildly different target audiences. This likewise holds with male characters, who are often deliberately drawn as pretty boys in order to attract fangirls who were reading similar stories anyway (e.g., Bishōnen Jump Syndrome, because Shonen Jump was infamous for it). Sometimes this is taken a step further and you get a cleansed rough adaptation of the premise marketed directly to them.


It is also common for a popular franchise that is marketed towards children to gain an older fanbase if it's been around for a while; many of these older fans enjoyed it when they were young and simply never outgrew it. The companies making such shows may give little nods to the older fans (and sometimes even make new installments that cater exclusively to older fans). Some fans, perhaps because of these nods, seem not to realize that these popular kids' series are still made mainly for kids, and that doesn't change just because the older viewers are not kids anymore. Unfortunately, fans like these may cause negative stereotypes about nerd fanbases.

Going in the opposite direction, a periphery demographic that is younger than the target demographic may arise from the fact that children and teenagers are liable to view media classifications as more a challenge than the warnings/suggestions they are. After all, engaging in media intended for mature audiences (like First-Person Shooter games) means that they can be considered mature themselves, right?

Can also be due to many demographics simply having wider ranges of interest than they're given credit for.

Series with strong marketing sense usually profit from being at least slightly aware of these fans, if not outright cultivating the work's newfound Multiple Demographic Appeal. Unfortunately, this creates the danger of an annoying Periphery Demographic being viewed as a Misaimed Fandom, if not outright Fan Dumb.

Also some fans within a show's main demographic, may consider the work in question a Guilty Pleasure.

When the Periphery Demographic is in another country, then you've got Germans Love David Hasselhoff. For specific examples of Periphery Demographics, see Estrogen Brigade, Testosterone Brigade, LGBT Fanbase, Popular with Furries. If a fandom forms around media that was not intended for entertainment purposes in the first place, it's Fun for Some. Contrast Periphery Hatedom. Not to be confused with fans of Periphery.


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    In-universe examples 
Anime & Manga
  • Konata, the Otaku Surrogate from Lucky Star, is another underaged female anime character fond of Eroges aimed at an adult male demographic
  • In New Game!, the Show Within a Show Moon Rangers is targeted to children. However even the producers noticed its adult fanbase, so the concert discussed in Chapter 45/S2E04 has two sessions—an afternoon session for the children, and an evening session geared towards the adults.
  • Oreimo
    • Central to the premise. Kirino, a 14-year-old girl, loves playing little sister-themed H-Games due to liking the incredibly cute character designs.
    • Kirino is also a fan of Stardust Witch Meruru, a Magical Girl anime that is aimed at little girls and that has a huge fanbase of grown men.
  • An episode of Outbreak Company mentions this with Minori's favorite soccer anime, a case of Bishōnen Jump Syndrome.
  • You could say this is an important plot point in Super Dimension Fortress Macross and its Robotech adaptation: the reason many of the Zentraedi defect (the turning point in the war) is because of their exposure to human culture... including the fact that many of them are Minmay fans. (Also inverted, given that her songs basically turn into psychological warfare when used on unexposed Zentraedi...)
  • In one of the episodes of Vicky the Viking, the protagonist's father secretly listened to a children's story about a girl since he found it very touching.
  • Discussed in Bakuman。. Mashiro and Takagi, desperate to turn around Detective Trap's declining popularity, decide to incorporate suggestions from fan letters, most of whom are written by females. Their editor Miura, however, immediately notices that something's up and calls them in for a meeting, telling them that while they do have female fans, said fans are here for shonen manga, and it's ultimately up to them to deliver the kind of story their fans are expecting. Mashiro and Takagi heed Miura's advice, but are ultimately unable to save Detective Trap.

Comic Books

  • In the Hooky graphic novel, Spider-Man calls Doctor Strange for information on the strange girl he meets, and what a "tordenkakerlack" (a word she mentions) is. Strange isn't home, and Wong doesn't know who she is, but Wong does say the word sounds like something the Swedish Chef would say. As Spidey webs home, he says to himself that he never took Doc's right hand man to be a tube-watcher. Or to have a sense of humor. (Then he suddenly remembers an old Swedish — wait no, Norwegian family from Aunt May's neighborhood.)
  • In Love and Rockets, Doralis's kids' show develops a big adult male Periphery Demographic purely because of how hot she is. Then subverted when, after her lesbianism is publicly revealed and Heteronormative Crusaders destroy her career as a children's celebrity, the channel tries to continue it virtually unchanged in a late-night time slot as an adult show and discovers that the Periphery Demographic isn't big enough to sustain it.

Comic Strips

Fan Works

Films — Live-Actionj

  • In Nine Months, elementary school-aged kids, with the oldest being ten, are fans of a Barney-like show. Kids that age don't tend to watch preschool shows.
  • UHF uses this in-universe. Stanley Spadowski's Clubhouse, a typical Saturday morning kid's show, ends up with more than kids wanting to see it.


  • Diary of a Wimpy Kid: Rodrick Rules: Rowley, a middle schooler who's 11 at the youngest, goes to Europe and gets hooked on an Idol Singer named Joshie. Greg points out that Joshie is for 6-year-old girls, but is rebuffed by Rowley when he tells him this. The same book also has Rowley get Dino-Blazer toys and enjoy them.

Live-Action TV

  • Stereotypical alpha-nerd Sheldon Cooper of The Big Bang Theory is a fan of Taylor Swift, enjoys Tuvan throat singing, and describes Pride and Prejudice as "a flawless masterpiece."
  • Jack Hodgins from Bones is revealed in the episode "The Bone in the Bounty" to be a fan of children's shows and Bill Nye Expy Bunsen Jude the Science Dude. When told "you're a bit older than my usual audience", he explains that it was a drinking game.
  • Spike in Buffy the Vampire Slayer avidly watches the daytime soap opera Passions.
  • The Master in Doctor Who has been shown twice enjoying children's TV shows such as The Clangers and Teletubbies. Both times he seemed to think that the bizarre creatures featured were highly advanced lifeforms. Later, she casually mentioned the 'windows' from Play School, cementing his/her reputation as a Psychotic Manchild.
  • In Good Luck Charlie, P.J. and Skyler, both of whom are in their late teens, are huge fans of The Gurgles, a show aimed at toddlers and preschoolers.
  • In House, the titular character is an avid fan of the (fictional) medical soap opera Prescription: Passion and of the (equally fictional) children's book series Jack Cannon the Boy Detective.
  • In Oz, many of the prison inmates watch an educational children's Show Within a Show called Miss Sally's Schoolyard, because the titular host is very attractive (they're especially fond of her large breasts).
  • Dave Lister from the British sci-fi sitcom Red Dwarf is a self-professed fan of Spot the Dog.
  • In Unbreakable Kimmy Schmidt, Zach, a college student, is a fan of PAW Patrol and claims to quote the show to calm himself down.

Video Games

  • In Little Busters!, 17-year-old Kyousuke loves reading sports manga intended for ten-year-old boys, highlighting his childlike, optimistic personality.
  • Phoenix Wright chides his assistant Maya (17) for enjoying The Steel Samurai, a Sentai show that she readily admits is marketed at 10-year-olds. Later games also reveal that Miles Edgeworth is as much of a rabid fan, if not more so, than Maya herself, despite being in his mid-20s. Must be an attorney thing. On a related note, Phoenix has the show's theme tune as his ringtone, implying even he likes the show (even if he doesn't want to admit it). He still has this ringtone as of Phoenix Wright: Ace Attorney – Dual Destinies, a game that takes place after the time skip introduced within Apollo Justice: Ace Attorney.
    • As revealed in the second game, Justice For All, The Steel Samurai's Sequel Series, The Nickel Samurai, is said to be popular with office ladies due to being about forbidden love. Its rival show, the Jammin' Ninja, is popular with high school girls for being a pop-music based love story.
  • Likewise, Chiaki of Ensemble Stars! is a big Sentai fan, so much so that the Ryuuseitai idol group is explicitly based on a sentai team, and their performances often look more like stunt shows than concerts. Keito also has a secret love of shoujo manga, despite being a Stoic Spectacles character in basically every other way.

Web Comics

Web Original

Web Videos

  • The SuperMarioLogan movie series has this in spades:
    • Bowser Junior, who is six years old, enjoys Thomas the Tank Engine and sometimes plays with the trains with his friends. In fact, Thomas has been a major plot point of quite a few episodes.
      • Samantha, a girl in Junior's class, also likes Thomas and goes nuts when she mentions her wish to be him when she grows up.
      • In the episodes of the show prior to "Bowser Junior's House Fire!", Junior slept in a pink bedroom with a Frozen-themed bedspread (which was a Minnie Mouse bedspread in some videos, like "Bowser Junior's Summer School!"), and also had lots of girl toys in his playroom.
      • The episode "Bowser Junior's Annoying Toy!", has Bowser Junior get a ball popper toy from a garbage dump and enjoy it, much to the annoyance of Chef Pee Pee.
    • Cody, one of Bowser Junior's friends, always carries around a Ken doll with him, thinking he is sexy.
      • In the "Bowser Junior's First Grade!" series of videos, Cody has a Hello Kitty notebook.
    • At the beginning of "Bowser Junior's Clown Car!", Bowser goes through his box of items from his senior year of high school (1985), one of which is a Barney the Dinosaur doll. When Junior questions him, Bowser claims that Barney was cool back then, but maybe not now. note 
    • In "Jeffy's Bedtime!", Jeffy is revealed to sleep in a toddler bed with a Minnie Mouse bedspread (the same one seen in the aforementioned "Bowser Junior's Summer School!" video) and wear matching Minnie Mouse pajamas.

Western Animation

  • An episode of Arthur revolved around Arthur (who is in the third grade and eight years old) being both thrilled that Fred Rogers of Mister Rogers' Neighborhood fame was going to visit the family and terrified that his classmates would make fun of him for still loving a "baby show". It turns out that the classmates also all still love the show.
    • Another episode showed Arthur developing an interest in the trippy children's show Love Ducks, and enduring the mockery of his classmates. However, they soon watched Love Ducks, and ended up liking it as well.
  • In the Bob's Burgers episode "The Equestranauts", Tina is a fan of the eponymous magical talking horse adventures show, and she and her dad are equally surprised to find there's a massive following of adult male fans who call themselves "Equest-icles".
  • Fairly OddParents: When first introduced, Chip Skylark's fans were exclusively teenage girls..."and Timmy Turner's Dad."
  • In the Gravity Falls episode "The Inconveniencing", Grunkle Stan gets stuck watching a drama on the Black-and-White Period-Piece Old-Lady Boring Movie Channel called The Duchess Approves, but ends up really getting into it.
    Stan: It's just like my life... in a way.
  • The Grojband episode "No Strings Attached" reveals Corey to be a fan of The Bubble Bunch Band, a really kiddy animatronic show targeted towards small children.
  • In Kim Possible, Cuddle Buddies are a Wuzzles/Beanie Baby knock-off that attracts the attention of the 15-year-old Kim as well as the 30-something villain DNAmy. As Kim gets older, 17-18 by the show's end, it's implied she hasn't grown out of them.
    • A very rare variety is mentioned at one point, implying that the manufacturer is marketing to adult collectors as well as children.
  • The Loud House: In "Deal me Out", Lincoln and Clyde begin to wonder if they have outgrown their favorite comic book hero Ace Savvy, but ultimately decide they still like him and go to a Fan Convention. Once there, they learn that even some kids from Lori's class still love Ace Savvy despite being years outside the target demographic.
  • In the My Little Pony: Friendship Is Magic episode "Lesson Zero", Twilight accidentally brainwashes half the town into being obsessed with her old "Miss Smarty Pants" doll in a desperate attempt to come up with something for her weekly friendship report to Princess Celestia. Even after the magic is dispelled, Big Macintosh is still obsessed with the doll... doubles as a Fandom Nod since the doll, like My Little Pony toys in general, was girl-oriented intended (and like most bronies, Big Mac is male).
  • Phineas and Ferb has Candace, who is 15 years old and a fan of "Ducky Momo" (shown in a later episode to be roughly equivalent to Dora the Explorer). She even gets a touching song dedicated to her love of it and the fact that other people can't understand why a teenager likes it. By the end of episode—"Nerds of a Feather"—she's found out and realizes that it's not too big a deal to like something outside of her age range. Rather amusing, since Phineas and Ferb has been listed under real-world examples of this trope.
  • On Regular Show, an 80s band called Fist Pump, who cater more to children, was shown to have an audience almost entirely of adults. Given the show's own audience, it might be an in-joke.
  • Rugrats: In one of the episodes, the whole family goes to the movies to watch the latest "Dummi Bears" movie. The children (and grandpa) lose interest quickly, while the rest of the adults become enraptured.
    • In another episode, they go to see a Reptar On Ice show (with a very cheesy Romantic Plot Tumor). The kids go off in search of Reptar, Didi and Stu fall asleep, and Grandpa actually gets into it.
    • Once the parents were visiting the Carmichael's when the creator of the show was over for dinner. The poor man spent the whole dinner fielding questions about the show by the enrapt adults. When Chaz admitted to being sick with worry when "Jelly Bear caught the gloomies", he finally explodes with, "What is wrong with you people???"
    • In yet another episode, Mafia boss Jack Montello is revealed to be an obsessed Dummi Bears fan.
    • Following into All Grown Up!, it is shown in one episode that Kimi (now 10-11) still enjoys watching the Dummi Bears, and is terrified at the thought of anyone finding out.
  • The Simpsons,
    • When temporarily put in charge of a kindergarten class, Professor Frink turns out to be one of these for those colorful "ball popper" push toys that are usually aimed at toddlers, to the extent that he refuses to let the children play with it. It's the compression and expansion of the longitudinal waves that appeals to him. And the colors.
      Professor Frink: No, you can't play with it. You won't enjoy it on as many levels as I do.
    • Millhouse is a big fan of the Teletubbies and was shown to own some of their products.
    • Moe gets choked up when reading Little Women at the homeless shelter.
  • On the 1980s run of Teenage Mutant Ninja Turtles (1987), Krang is a murderous alien blob who works with the Shredder to try and rule the world. In his down time, however, he enjoys watching melodramatic soap operas, and frequently weeps over the stories.

Real Life Examples:

Examples Subpages:

Other Examples

  • Whenever you watch a TV show, whether it's live-action or animation, and whether it's traditionally or streaming, have you ever noticed those advertisements for life insurance, arthritis medicine, the AARP, and other related products and services? This is because no matter what you're watching, there will be at least a small amount of elderly people among its audience, but not so small that advertising to them is meaningless. The prevailing method of them finding a show is by stumbling across it looking for something to watch, so whatever show you're watching, there have been at least a few elderly people who found it by chance and happened to like it enough to keep watching. Contrary to stereotypes about old people and television, these elderly people actually are paying attention to the show and understanding it, meaning Grandma may be the household's expert on Attack on Titan or Orange Is the New Black.

    Comic Books 
  • The Marvel Transformers Generation 1 comic would occasionally get letters from parents who admitted to reading their kids' comics after dropping the young 'uns off at school. One wonders how the kids would feel if their friends happened to read that letter.
  • For a line marketed mostly to 5- to 12-year-old boys, the Marvel Adventures comics have a pretty decently-sized internet fanbase of mostly adults. This can be attributed almost entirely to the fact that the comics are both A) excellently written, and B) fun. Readers wanting an escape from the Romantic Plot Tumors and Kill 'Em All mentalities of the 616 and Ultimate continuities are also a factor here.
  • In the same vain, there's Tiny Titans on the DC side of the fence.
  • Chick Tracts may or may not be an example — their target demographic is evangelical Christians, but said Christians are supposed to use them as witnessing tools to convert non-Christians... the very people who are the biggest "fans" of the tracts — but for other reasons. Even among Christians these tracts have gained notoriety. Mainly the only churches still using them are isolated rural community churches who believe any contradictory statements to those made by Jack Chick must be Satanic lies. Even the provably false stuff like what your average Dungeons & Dragons game looks like.
  • Batman:
  • The Disney Ducks have traditionally been aimed at children; however, PKNA gained a decent college-age fanbase.
    • In Germany the Disney Ducks (or at least Lustiges Taschenbuch) are popular with many demographics. This is due to the way comic book writing is handled there. Anyone could write for the comic series, with almost no rules as to what the content should be. This is why you could get some very traditional kiddy fare coupled with detective stories, romance, superhero stories and detailed metafictional stories about the economy in one and the same comic compilation (though the stories in general would have the same protagonist).
  • Unintentionally invoked by Jhonen Vasquez. Kids who loved Invader Zim would eventually look for other things created by Vasquez. Unfortunately, these other things included a series about a homicidal maniac. Somehow, the title still didn't deter kids from reading it. Disastrous results occurred.

    Comic Strips 
  • The Far Side gained a substantial following among biologists and other scientists, most particularly for cartoonist Gary Larson's humorous yet accurate depictions of anthropomorphic animals. Larson, himself a wilderness buff, was especially gratified by this, especially when one of his fans arranged to have a species of chewing louse named after him.
    • And as a further Shout-Out, when a paleontologist realized that no scientist had ever actually given a name to the bunch of bone spikes on a stegosaur's tail, he proceeded to start using the name given to them by the one guy who had thought about it: thus the growing usage of thagomizer in the paleontological community.
    • Following one cartoon that involved a female chimp accusing a male chimp of "hanging around with that Goodall tramp", Larson got a bunch of hate-mail from people who resented the implication on Jane Goodall's behalf — and a letter from Goodall herself, telling him that she thought the cartoon was hilarious and that she was honored to have been featured. Goodall, who was a long-time fan of The Far Side, enjoyed the cartoon so much that she invited Larson to her nature reserve in Tanzania and wrote the preface for a collection of Far Side comics that included the cartoon. Her institute also recently began selling a T-shirt with that same cartoon on it.
      • And in the first known instance of interspecies Periphery Hatedom, Frodo, Goodall's alpha male chimp, proceeded to beat the snot out of poor Gary Larson. Jane Goodall recounted the experience in the above preface.
  • Baby Blues, a domestic family strip which has always had at least one baby in it, is supposedly popular among loads of baby-less fans... even teenage girls.
  • Calvin and Hobbes is ostensibly aimed at children (a person at Watterson's syndicate once referred to it as Doonesbury for kids). Despite this, since its inception it's had a HUGE number of adult and teenage fans, who find it well-written, funny, and witty. Of course, given that a LOT of jokes and social commentary in the series would be incomprehensible to most young readers, it might be more accurate to say the demographic is "anyone who loves great sequential art".

    Fan Works 
  • According to this tumblr post, fanfiction is wildly popular among, of all people, draft dodgers in Israeli prison, to the extent of trading cigarettes for a copy, presumably at least partially as a consequence of the inmates not having access to the real thing.

    Films — Animation 
  • Ratatouille, as noted by The Onion and AV Club, has gained a cult following among all artists because it is the best at showing what actually creating art feels like. It also gained recognition from critics as one of the only movies that, well... justifies the existence of critics.
  • The How to Train Your Dragon children's movies have a big teenage/twentysomething following on sites like DeviantArt, mostly due to its clever humor and emotional depth. Not to mention the massive legion of teenage girls who watch it primarily for Hiccup.
  • Another big DreamWorks Animation franchise, Kung Fu Panda, was enjoyed for the same reasons.
  • While Disney Animated Canon films specifically target young children, they have been appreciated by older audiences as well. However, there are a few more specific examples.
    • Although flops on their initial release, Fantasia and Alice in Wonderland saw a massive resurgence in the late 1960s/early 1970s when they became popular with college-aged hippies and stoners. Rather than steering away from that rather family-unfriendly demographic, Disney actually responded by re-releasing both films into theaters and advertising them with psychedelic trailers and posters. Though criticized at the time, this plan ended up working out incredibly well for Disney: it not only helped them recoup their losses on both films, but it also helped Disney become more accepted by younger baby boomers, a subset who up until that point had been rather dismissive of the studio. When the baby boomers grew up and had families of their own, they showed their own kids Fantasia and Alice in Wonderland alongside more popular Disney movies, resulting in both movies achieving "classic" status by the late 1980s.
    • Robin Hood, The Rescuers and The Great Mouse Detective were on their initial release (and to this day still are) very popular films within the Furry community, perhaps even contributing to its creation. Fast-forward a few decades and Zootopia comes along, which is almost openly marketed towards the fandom as a secondary demographic.
    • Inverted for Wreck-It Ralph. Although mainly targeted towards traditional family audiences like the rest of the Disney Animated Canon, it was also made specifically to appeal to the retro-gaming crowd. Ditto with Big Hero 6 and fans of the Marvel Cinematic Universe.
    • Aladdin gets this big time, mostly because Robin Williams was allowed to ad-lib most of his lines as the Genie. This resulted in him throwing in a lot of irreverent humor and pop culture references that would easily fly over a kid's head, but have the parents laughing hysterically. Also, the movie was first aimed at little boys, because of its male lead. But it got a strong female fanbase as it gained a "Disney Princess movie" classification, as Jasmine is one of the oldest members of the group. Not to mention the Cinderella-like story, the romantic atmosphere, and the attractive hero.
    • A large amount of Frozen's appeal comes from Elsa and how applicable her story is to teens and adults. Lesbians relate to her, as do bisexuals, asexuals, people with anxiety, people with depression, people with autism, etc, etc. As a result, Frozen has a strong fanbase amongst older Disney fans.
  • Disney had so little faith in The Nightmare Before Christmas, which was darker in style than its usual fare, that it opted to release the film under its Touchstone Pictures label. Not only was the film unexpectedly popular, but it managed to reach a demographic that Disney barely even knew existed — Goth teens. Notably, rereleases are under the main Disney label.
  • The Despicable Me films have gained a huge following of teenage and adult fans. In fact, it's hard to go anywhere without seeing Minion-laden merchandise for different age groups.
  • Yellow Submarine was originally created to appeal to teen and adult fans of The Beatles, but it has become a popular way to introduce new generations of kids to the band's music.
  • Inside Out has a large fanbase of high school and college-aged girls who think the story is well-written, and have crushes on Fear, Bing Bong, and Anger.
    • The film is also popular amongst those with autism, since it helps them understand emotions by making them into personified characters.
    • There are also many fans of Bing Bong (most of them in the 0- to 2-year-old range) because they are attracted to his voice, color scheme and big eyes as a result of baby schema.
  • Monsters University has a small following amongst college students, many of whom grew up with the film it is a prequel to and can relate to the troubles Mike and Sulley go through at college.
  • Captain Underpants: The First Epic Movie is another Dreamworks film with a bigger audience of adults and teenagers than children, due to a combination of said older fans reading the books as children, the colorful animation, and the Ho Yay between two of the male protagonists.
  • The Trolls franchise has a fanbase of people older than the target audience of girls 2-12, most of whom are female and obsess over Branch, often pairing him with Poppy and calling the couple "Broppy". It helps that the franchise has great songs and tons of Getting Crap Past the Radar moments, especially in the animated series adapted from the film.
  • Ugly Dolls has a fanbase of teenage to college-aged girls. Most of them have a crush on the character of Lou, while others find the titular dolls adorable.

    Films — Live-Action 
  • Animal House might just be the trope codifier. The film was originally made for grown up Baby Boomers who were part of the youth counterculture of The '60s (the story is set in 1962, just a few years before all of that happened). Lo and behold, the film's biggest fans turned out to be high school and college students, while many of the adults it was marketed at were turned off by its raunchiness.
  • Gangster films might be an even earlier example. They are hugely popular with urban blacks, despite featuring white protagonists almost exclusively. This is perhaps because the "ethnic" whites who became gangsters in the past were in some significant ways more "black" than "white", growing up in environments very similar to those of urban blacks.
  • 8 Mile arguably succeeded for the opposite reason. Set almost exclusively in a black milieu, but featuring no less than three white (and blond!) actors as major characters, and living (somewhat) like urban blacks. Black audiences got the atmosphere and themes they wanted, while white audiences got to vicariously pretend they were "wiggers."
  • G.I. Joe: The Rise of Cobra was intended for teenage fanboys to get introduced to G.I. Joe and not-so-teenage fanboys to reminisce about one of their favorite cartoons from their childhood. Oddly, a good chunk of the money it made came from Christopher Eccleston's Estrogen Brigade.
  • A special on The Terminator pointed out that the original movie unexpectedly attracted a sizable female audience who connected with the action movie's underlying love story.
    • Die Hard, similarly, also has a pretty sizable female audience due to John McClane's sex appeal and the underlying romantic plot.
    • As did the the live-action Transformers movie. Chicks really love the cars.
    • Fight Club, despite being as manly as movies can possibly get, has a large female following (probably due in no small part to Brad Pitt's sex appeal).
  • Star Wars is a story about The Hero fighting The Empire IN SPACE, and clearly aimed at the Sci-Fi crowd. It ended up appealing to, in one way or another, absolutely everyone.
    • For more context, Star Wars was seen as a somewhat juvenile film for adolescent males when it came out, who still love it today as adults. But the reason it persists as a Merchandise-Driven behemoth is its perennial appeal to children who can't get enough of the Rule of Cool visuals with epic space battles, awesome lightsaber duels, memorable character designs and to the chagrin of adult fans, the occasional Ridiculously Cute Critter. Children grow up into adult fans who show it to their children, and the circle is complete.
  • The Avengers (2012) was initially aimed at comic book fans. When its success became apparent, it was marketed as a movie for the entire family.
  • While Michael Moore's 1989 documentary Roger & Me hardly painted GM in a positive light, it became really popular within the corporation due to its humorous and buffoon-like portrayal of GM's then-CEO Roger Smith. By the time of the film's release in the Christmas season of 1989, GM was losing significant amounts of money and market share, leading many employees and executives to become disillusioned with Smith's leadership.
  • Quite a few children enjoy The Dark Knight Trilogy just because Batman is popular with kids in the first place. This resulted in a real-life Heartwarming Moment when Christian Bale visited a five-year-old cancer patient whose dream was to meet the real Batman.
  • The Burton/Schumacher Batman films were also made for adults. Well, at least the 1989 original was — but kids wound up loving it anyway, PG-13 rating and all. Kim Basinger even remarked that for years afterwards she couldn't go anywhere children were present without being recognized as Vicki Vale. This had pretty grim consequences when it came to Batman Returns: Warner Brothers simply ran with their Periphery Demographic and outright marketed the movie toward children. Big mistake.
  • While Tyler Perry's target demographic is black church-goers, his movies are also pretty popular with white Southerners, probably due to the Christian values promoted.
  • Superbad was mainly targeted toward the 20-to-37-year-old people who remember what high school was like, but it has also gained many 14-to-18-year-old fans who enjoy the movie for its crazy and naughty humor, and the characters.
  • Maleficent was intended to be for children, but the rather dark theme, together with Angelina Jolie cast as the main character, resulted in quite a large adult fanbase.
  • Although Paddington was made for children, there are a lot of adult fans who grew up with the character and love the film as well.
  • Emmanuelle is an erotic film based on an erotic novel by a woman, Emmanuelle Arsan. Despite that, the movie was marketed mostly towards a male audience until the makers found out a lot of women came to see the picture, albeit more because of the camp value.
  • The Wizard of Oz has become a camp classic in the gay community to people who find it an allegory for their experience growing up in a dreary world and discovering one where they suddenly belong, and see "Over The Rainbow" as some sort of Pep-Talk Song. The Camp Gay mannerisms of the Cowardly Lion and the Reality Subtext of Judy Garland openly having many gay friends at a time when this was stigmatized also helped it earn its status as the Trope Codifier of LGBT Fanbase.
  • 2001: A Space Odyssey was released and advertised as a science fiction movie, yet became incredibly popular with hippies for its trippy visuals, especially in the psychedelic "Jupiter and Beyond the Infinite" segment.
  • A Clockwork Orange (1971) became incredibly popular within the Punk Rock community, a subculture that was still an Unbuilt Trope when this film was made.
  • Despite zombie movies often being seen as "male oriented" fare, both Shaun of the Dead and Zombieland have at least as many female fans as they do male fans, probably due to their romantic subplots and greater emphasis on survival than combat.
  • Ghostbusters was created as an adult comedy like Stripes. However, the film instantly took off with kids who loved the film as a fun fantasy movie of Science Hero protagonists who took on the stuff of nightmares with Awesome Backpack weapons. As such not only was The Real Ghostbusters Saturday Morning Cartoon show commissioned, but Ghostbusters II had the heroes stop smoking to set a good example for kids.
  • Mad Max: Fury Road, despite on paper being completely Rated M for Manly, has a large female fanbase due to its plethora of diverse, strong and badass women who each get a good deal of focus as independent characters. Charlize Theron's Furiosa has been hailed by critics and audiences as possibly the greatest action movie heroine since Ellen Ripley and, for all intents and purposes, is treated as the real hero of the movie over Tom Hardy's Max.
  • Many Withnail & I are also Doctor Who fans, due to how it featured Paul McGann, who plays the Eighth Doctor, and Richard E. Grant, who played a spoof Tenth Doctor, an alternate Ninth Doctor, and the Great Intelligence, who was the Big Bad of Series 7.
  • This trope crosses over with Germans Love David Hasselhoff in the case of '70s Hong Kong Martial Arts Movies. While these movies gained a following in America in the 1970s, they were huge among urban African-Americans. As discussed here by Bob Chipman and The RZA (maker of the Genre Throwback The Man with the Iron Fists), a combination of cheap dubs playing in inner-city grindhouse theaters and the themes of many such movies (downtrodden commoners studying secret techniques to fight back against The Man) resonating with lower-class minority youth helped make such films into cult classics within black America.
  • Deadpool (2016) has a fanbase among female sex workers who appreciate that Vanessa, the female lead and Love Interest, is a strong, sympathetic sex worker portrayed in a non-tragic, non-exploitative way.
    • It's also popular among geeky women who prefer their romantic comedies leavened with superhero battles and fourth-wall-breaking dark humor.
  • Amusingly, a lot of the Fix Fic for Brokeback Mountain — one of, if not the most famous gay romance story of all time — sent to the author of the original short story is sent by straight men, even with the traditional straight female and gay male following.
  • RoboCop (1987) is a bleak, violent and edgy film even by today's standards, let alone those of The '80s. It barely qualified for an R rating, originally being rated X for its several intense and gory scenes. It also contains depictions of cocaine use, prostitution, and attempted rape. Needless to say, it was not intended for children, yet became very popular with children anyway who simply saw the fun superhero movie aspect of it and the underlying adult themes went over their heads.
  • Films starring the Brat Pack were popular among children younger than the target audience in their heyday, with many '80s girls admiring Molly Ringwald.
  • Dunkirk gained a strong following teenage girls and young women, who weren't the intended audience of a grounded WWII film. It might be because it starred Harry Styles, though director Christopher Nolan wasn't aware of Style's music background and casted him solely based on his acting abilities.
  • The James Bond series has long had a very enthusiastic following among music-lovers (including those who ordinarily don't care for action movies) who enjoy the original songs that show up Once per Episode in the opening credits. It's not hard to see why: the roster of artists who've contributed songs to the Bond movies is practically a "Who's Who" of modern popular music. The series has featured musical contributions from artists as diverse as Tom Jones, Louis Armstrong, Paul McCartney, Duran Duran, a-ha, Tina Turner, Madonna, Chris Cornell, Jack White and Adele.
  • This commentary pondering the memetic status of Jeff Goldblum in The New '10s argues that it partially stems from his being, in the 1980-'90s, one of the few men who worked extensively in "genre" films who was also presented as an object of Female Gaze (the key examples being The Fly (1986), Earth Girls Are Easy, and Jurassic Park). Between this and so many of his heroes being brains-over-brawn types, often Adorkable ones to boot, the result was his garnering several generations' worth of female sci-fi and horror fans. It's come to the point that Jurassic Park merchandising and advertising has played into this, with both a limited edition Funko Pop! figure and the standard 2019 Lego mini-figure depicting his character's Shirtless Scene post-T-rex attack look.
  • 2019's Christmas Rom Com Last Christmas has attracted a rather large periphery demographic of Game of Thrones fans, though it has yet to be released. The film was announced, and the trailer was released, shortly after the end of Game of Thrones, and many thought that Emilia Clarke's character in that show had been poorly served by the show's final season. When Last Christmas was introduced starring Clarke, many fans of GoT cheered Emilia moving on to other projects and leaving the unpleasantness of Season 8 behind her.
  • The small but persistent fanbase for TRON seems to be heavily but unsurprisingly populated with IT and tech support staff and/or Computer Science students.

  • Lemony Snicket's A Series of Unfortunate Events is considered by many to be far too dark and depressing for the children who make up most of its readership. It's essentially a Black Comedy about different ways the author can torment children and the unusual ways supporting characters can be killed.
  • Harry Potter. The original series was intended for children and adolescents, but the series quickly caught on with adults as well. Different covers were created specifically to market the books toward adults. However, author JK Rowling designed the series specifically to avoid alienating fans who had grown up by the time it was completed. Each book grows progressively more mature, "growing up" with the reader.
  • The Twilight books by Stephenie Meyer, aimed at teenage girls, have a significant overlap with the romance novel demographic of middle-aged women (so-called "Twi-moms"). And the Hatedom continues to buy books just so they can mock them.
    • It also has a huge gay fanbase, which is perhaps less surprising than the fact that not all of them are there for the shirtless men. Many on the internet speculate that if Jacob and Edward had been the couple of the series instead, it would've been far more interesting. Or Alice and Bella.
    • Ironically, and in seeming direct opposition to the above, the series has a very receptive audience among conservative/fundamentalist Christians in the United States, (especially the Church of Latter-Day Saints, of which Stephanie Meyer is a member), not exactly the typical demographic for teen paranormal romance, because they appreciate the conservative religious messages about sex and marriage that the series promotes.
  • Everyone who reads Diary of a Wimpy Kid is a Periphery Demographic according to either the author (who planned it as a The Wonder Years-type nostalgia trip for adults) or the publisher (whose idea it was to market it as a kids' book).
  • The Hunger Games is an interesting example of what happens when you ignore the periphery demographic. Marketed as a gritty dystopia, its romantic subplot attracted a large number of young female fans (particularly after Stephenie Meyer endorsed the series.) When the final book dropped most of the romance to focus in on the dystopian elements, fans still bought it — they just complained about it on the internet. Now the franchise's female fan base is much larger than its male one.
  • Percy Jackson and the Olympians has a very large fanbase of older fans of high school and college age (as well as librarians and parents) who picked up the series and stuck with it not only for its clever humor and being based on the idea of the Mythology Gag, but also because of its surprisingly deep character development and realistic responses to certain situations. It's a rare mixture of regular young teen action/adventure novels mixed with older demographic drama.
  • Warrior Cats:
    • Warriors is aimed at 10-year-olds, but the average age of a member of the fandomnote  is 18.
    • Warriors has a large following amongst artists thanks to its easy-to-design characters. There's a substantial group of fan-artists and fan-animators amongst the fandom.
  • Since their creation in the late 1920's, it's always been a given that Nancy Drew is "for girls" and the The Hardy Boys are "for boys." However, since there is very little difference between the series besides the names of the main characters, the two fandoms have a large amount of overlap (in fact, Nancy was actually created because so many girls read the Hardy Boys; they saw a large untapped market). Nowadays, there's also a large periphery of older fans who read for nostalgia as well.
  • The vast majority of the remaining Animorphs fandom consists of adults who read the series as kids back in the '90's.
  • Oh, the Places You'll Go! by Dr. Seuss is an extremely popular gift to give kids upon graduating high school.
  • It seems unlikely that Victor Hugo wrote Les Misérables expecting it to garner a large fanbase of teenage and twentysomething women.
  • The Hank the Cowdog series was originally written with adults (particularly those who had worked on ranches) in mind. The books became incredibly popular with children.
  • A Tree Grows in Brooklyn was one of the most-read books by American servicemen in World War II.
  • Pride and Prejudice was also widely enjoyed by British servicemen.
  • The children's book series Rainbow Magic has developed a periphery demographic purely because it's been going since 2003 and doesn't show signs of stopping. Many of the children whose parents read them these fairy-based stories when they were young have grown up in that time, with quite a notable proportion still being fans to this day, despite every new book in the series, due to its main audience being young girls (though boys could be considered a periphery themselves), being more or less the same story with a new coat of paint. Granted, the example here is less prominent then in other works, with there only being a small online fandom and minimal fan-works, but it still counts.
  • Stan and Jan Berenstain, the creators of The Berenstain Bears, were fairly secular (Stan was Jewish, Jan was Episcopalian) and hesitated to incorporate religion into their books, feeling that it would alienate readers. Regardless, their books were extremely popular with Christian families who liked the values they promoted, such that, when their son Mike took over the series in 2008, he started writing explicitly Christian stories to appeal to them.
  • The Babysitters Club has a small but active fanbase amongst adults, mainly those who read them as kids in the 1980s through 2000s. Attempts to revitalize the series for newer generations haven't gone very well.
  • Alice's Adventures in Wonderland is meant to be a quirky children's series but it's arguably more popular with adults. Many essays and books have been written about the story and its themes. There's also a lot of people who use drugs and connect with the stories. As a result, Alice's Adventures In Wonderland are constantly referenced in media and it has received many Grimmifications.
  • Land of Oz was aimed at kids but it has garnered both a LGBT Fanbase and a fandom amongst adult women for its Feminist Fantasy world.
  • George Michael was a gay white British man who had a huge following amongst African-American males. It helped that he, at his core, had a soul voice and was able to pull off both slow jams ("Father Figure") and funky dance tracks ("Monkey").
  • Taylor Swift had a large following of young adult males when she was marketed to teenage girls. Now that her fans are adults, she has a large LGBT fanbase (especially post-reputation). Prior to her coming out of the political closet for the 2018 midterm elections, she was very popular with alt-right types/Neo-nazis who took her silence to mean she agreed with them.
  • They Might Be Giants started out aiming at two separate audiences: New York hipsters and college-age alternative rock fans. But from the beginning, they've always managed to attract a huge cult following among teens. Then, when their original fans got older and started playing TMBG to their kids, the band was surprised to discover that they had a lot preteen fans too. Since then, they've started doing child-oriented work (albums, DVDs, kids-only concerts, even some stuff for Disney) alongside their usual stuff. However, they've made a point of making their children's music accessible to their adult fans too.
  • The Beatles gained a large crop of child fans with the animated movie Yellow Submarine, an inversion of the usual Animation Age Ghetto situation. In fact, George Harrison claimed that was how his own son came to know of the Beatles, since Harrison hadn't yet informed his son that he'd been in one of the most popular bands of all time.
    • The Beatles' more innocent and silly songs have also been frequently recorded specifically as children's songs. "Octopus' Garden" is a major target, as is the iconic "Yellow Submarine" song itself.
  • Before Michael Jackson's death, his "This Is It" concerts were stated to be an oldies act by the news media who expected mostly people in their 40s and up to be buying tickets. However, most of the people who actually bought tickets to the concerts were people in their 20s who became fans long after Michael's heyday. In fact, Michael retained a relatively young audience, especially females, throughout his entire solo career, which is very rare for an older act. Probably because the 2009–2010 concert would be the first concert for many Jackson's millennial fans while many of his baby boomer and Gen X fans watched his concerts multiple times in 80s and 90s.
  • Madonna is another example. She is marketed towards a female audience, but her biggest market is largely in the gay community. Also, like Michael, since she changes her format and looks every five or so years, she constantly has a fresh audience to perform for.
    • Cher is also inordinately popular with gay men, as is Barbra Streisand.
    • Lady Gaga may be considered the Gay Icon of The Oughties and New Tens.
      • Gaga is also quite popular with middle-aged women and mothers, no doubt due to her heavy Madonna influence.
  • Many fans in the western side of the world inexplicably fail to realize that Hello! Project fandom is meant to include both ninth-grade girls and college-age guys.
  • Emilie Autumn, despite probably, along with Otep, being the closest thing to riot grrrl today, has a rather large male fanbase.(according to a survey, as much as 60% of her fans were male). She has acknowledged this, calling them her "Asylum Boys".
  • For most of the 1980s and 1990s, Johnny Cash was thought by most country music executives to be washed up and incapable of attracting younger fans. Then he hooked up with producer Rick Rubin for a series of recordings featuring covers of artists such as Nine Inch Nails in classic Johnny Cash style. These were a huge success with young Alternative Rock fans, revitalizing Cash's career.
    • In general, Johnny Cash has long been the one exception for people who say they don't like country.
  • Green and Purple, a weed-themed parody of Wiz Khalifa's "Black and Yellow", has attracted a lot of /v/ users due to the two colors' memetic status on there, thanks to a NSFW Dragonball porn GIF.
  • Hippies and stoners (as well as non-fan Moral Guardians) like to read the song "Puff the Magic Dragon" as a metaphor about getting high, rather than the obvious story about childhood imagination and growing up. The writers of the song have made it very clear that it's not about drugs.
  • A lot of fans of rave music have no interest in going to a club, they enjoy it for its energy. Particularly amongst fans of metal and punk. As a result there are a lot of bands who cross over metal and dance music, and their fanbases are similarly entwined.
  • Rapper Too $hort's music is made up of stories about pimps and hoes. But you would be shocked to know that he has a disturbingly large racially diverse female fan base.
  • Latino rap group Cypress Hill has a surprisingly large fanbase with rock audiences who don't normally listen to hip-hop. This audience was eventually one of the reasons they experimented with Rap Rock and Rap Metal in their later albums.
  • Linkin Park is primarily an Alternative Rock band who started out as a Nu Metal outfit, but thanks to their deep appreciation for hip-hop and constant experimentation with rap and electronic beats, a big part of their fanbase were hip-hop fans who didn't particularly care for rock music until they heard a Linkin Park song. Having collaborations with rap icons like Jay-Z, Busta Rhymes, and Rakim earned them a lot of points with the rap crowd. They even got a shout out from Lupe Fiasco on one of his songs, as he's cited their debut album Hybrid Theory as one of his all-time favorite albums.
  • Many of Otaku band (or Gaijin-Rock, as they dub themselves) Area 11's fans are just viewers of the Yogscast, due to two of their members, Sparkles* and Alex Parvis, being members of the network and providing music for the main channel, and not necessarily fans of anime, although a few fans have since gone on to become fans of anime as a result of this band. It helps that they are subtle enough with some of their references and the Gratuitous Japanese isn't too OTT.
  • Avenged Sevenfold has a surprisingly large female fanbase. Probably because their music, despite its fierce nature, generally averts the Rated M for Manly trope. Opting to, instead, follow the "sensitive tough guy" model of most post-grunge bands.
  • Heavy Metal was originally intended to appeal to working-class, male teenagers and young adults — especially if they were heavily disillusioned with life and taking drugs. How ironic, then, that metal eventually developed a huge middle-class fanbase, and became almost as popular with girls as it was with boys.
    • A huge example is hair metal, which was initially marketed towards men like the rest of metal, but as the 80's went on, there were just as many female fans as male, or even more. A good example is the Judas Priest live video Priest...Live!, released to document the tour in support of the Turbo, which was a very hair metal sounding album. If you watch it, the crowd shots show just as many women at the concert as there are men, way more than would have been just two years earlier.
    • One of the earliest metal bands, Blue Öyster Cult, provides a very good example of how the genre managed to branch out. BOC originally meant to appeal to three specific demographics: intellectuals, hippies, and kids who wanted to shock their parents. They were very surprised in the mid-1970s to find that their albums were being snapped up by pop-music fans, and adjusted their sound accordingly. By the early '80s, they were practically a New Wave/synthpop band.
    • On the other hand, harder genres like Death Metal, Black Metal and more extreme Thrash Metal (ie. harder than Metallica or Megadeth) have a very large male to female fandom ratio. At least, in the United States.
  • Hip-Hop has a surprisingly strong following among indie rock fans. The hipster tastemaker Pitchfork features as much hip-hop and R&B as much as it does indie rock.
  • Lorde is much more respected by adults, especially men, than most teenage singers. Likely due to her being Darker and Edgier than most people her age, and having a singing voice that's actually good.
  • Thousand Foot Krutch, despite being a Christian Rock group, have a substantial number of non-Christian and atheist fans. It's gotten to the point where every odd comment is "I don't believe in God but this music is awesome, shut up about religion and rock out" on most of their YouTube videos.
  • Skillet have amassed a large fanbase throughout their career. What's particularly impressive is that of these fans, many are not Christian, and of the non-Christian fans, many are agnostic or atheist outright.
  • Classical Music enjoys a large following amongst Metalheads.
  • GEazy has noted his large fanbase with women, primarily who like him for reasons besides his music.
  • The Vocaloid song "drop pop candy" is surprisingly popular with the Undertale fandom thanks to the existence of a fan-made English version that casts fan-favorites Sans and Papyrus as the singers over Rin and Luka. So popular, in fact, that it's more popular than the original version!
  • Synthwave has quite a following among metalheads, both due to general nostalgia for 80s pop culture and for very similar horror and dystopian themes; prominent musicians Perturbator and Gost got started in metal bands before forming.
  • Evanescence is commonly thought of by haters as being for teenyboppers, but they likely forget or ignore the fact that those were the unintended demographic. They aimed to appeal to rock fans both male and female alike, but happened to have a female singer and Face of the Band. While it's true they still have a following with rock fans, the teenybopper fanbase is much more vocal overall.
  • The work of Tendon Levey, an outsider/avant-pop musician, has been surprisingly well-received by the extreme metal community, with black metal fans, in particular, accounting for a significant portion of his following. Of course this may also have something to do with his influence among certain circles of the occult as well as the nightmarish nature of his backstory.
  • A bizarre case of a song having a surprise fandom: "The Last Stand" by Sabaton is fairly popular with a certain type of Christians. This is because the song has a lot of religious imagery and a very inspiring chorus (For the grace, for the might of the Lord!).
  • Similarly to Skillet, Red is a Christian rock band that has a huge following amongst non-Christians and more secular Christians.
  • Baby Shark by Kpop music group Pinkfong! was aimed at toddlers. It has gone viral around the world, leading to such things as the "Baby Shark Dance Challenge" and the "Baby Shark Ab Challenge". The YouTube video in question has surpassed 3.5 billion views.
  • While they were primarily marketed towards white rock fans, Talking Heads developed a fairly sizable black following thanks to their appreciation for and influence from funk music, working with members of Parliament-Funkadelic and Brothers Johnson, even crossing over into the R&B charts with the success of Remain in Light and Speaking in Tongues in the early 1980s. The Staple Singers had an R&B hit with a cover of Talking Heads' "Slippery People" in an arrangement nearly identical to the version that appeared in the Talking Heads' concert film, Stop Making Sense, which proved their popularity among black audiences. In fact, their black following was so up-to-par with their white one that Talking Heads may have been just as influential as Michael Jackson and Prince at breaking down the color barriers that the demise of disco had erected among mainstream music listeners.
  • Similarly, Elvis Costello has a big following with black audiences, with famous fans including Chris Rock and Barack Obama. This is especially ironic, considering the infamous N-word incident, which hurt his popularity in the US, but apparently only with white audiences.
  • Urban radio stations catering to black audiences were some of the first to play New Wave Music, especially the more dance-oriented acts like Duran Duran and Culture Club, when white album rock radio shunned the genre. MTV repaid the favor by not playing any black artists until the success of Michael Jackson's "Billy Jean". This likely explains the popularity of Talking Heads and Elvis Costello among black audiences mentioned above.
  • While the popularity of disco faded around the turn of the decade from the '70s to the '80s, discos became the place to hear New Wave in the U.S. when mainstream rock radio, as mentioned earlier, refused to play it until MTV came along, which explains how Joy Division's "Love Will Tear Us Apart" managed to make the disco charts.
  • There are adults who enjoy The Wiggles, mainly parents who prefer it to more obnoxious children's shows or women who find the performers either attractive or see them as good role models for children.

    Print Media 
  • The free automobile magazines Auto Exchange and Auto Freeway (which competed with one another) are extremely popular amongst both automobile enthusiasts and graphic designers.

  • Cirqus Voltaire is somewhat polarizing to most players, but it has a very enthusiastic following within the gay community. Designer John Popadiuk guesses they like the "happy music and bright colors".
  • Time Fantasy was developed for all-age play in family fun centers, but test machines ended up attracting an older audience, as parents were playing it while their children played the ticket-vending games.

    Professional Wrestling 
  • On the DVD Commentary track for CHIKARA The Renaissance Dawnsnote , Mike Quackenbush noted that, since the original CHIKARA Wrestle Factory in Allentown, PA was behind a Comic Book store, comic book fans would come in to watch the shows. They didn't react, not because they didn't enjoy the action, but, due to not being wrestling fans, they didn't know how to react.

  • Cabin Pressure is a fairly gentle and traditional Radio 4 comedy, Radio 4's audience being memetically middle-aged, middle-class and terribly English. Presumably thanks to the presence of Benedict Cumberbatch in the cast (as well as the program being good enough to sustain a devoted following), the show has attracted quite a fandom on the notably international, all-comers, young people jamboree that is Tumblr.
  • Australian radio station TripleJ has a large one. Though intended to cater to Australian youth 18-34, many of its most vocal listeners grew up with the station and its music. This can lead to plenty of Nostalgia Filter and constant whining over the year's Hottest 100, leading to the saying, "If you don't enjoy TripleJ anymore, you're too old!" The Internet and The New '10s gave them another one: non-Australians. Early in the last decade, votes for the Hottest 100 ranged in the hundreds of thousands. Starting in 2009, the total was around a billion, or about one-seventh of the Earth's population!! Hottest 100 parties are now thrown all over the world. Not bad for an indie music station.

  • Tons of people who used Windows XP Professional edition were home users, instead of business users as originally intended. This one can be blamed on Technology Marches On. In the early years, there were software houses that released software that outright refused to install if it detected that the version of Windows installed was not XP Professional (IBM with Rational Rose and DataStage comes to mind). Yes, there are people who take their work home, particularly if there's a looming deadline and they're not allowed to stay at the office overnight, and there are companies evil enough to not provide a laptop to the employee if they need to take their work home. Later, when multi-core CPUs hit the market, it was discovered that Windows XP Home was crippled to the point where it supported only one core in one CPU, nothing more. As far as Windows XP is concerned, each core is a separate CPU. Sure, Device Manager shows two CPUs on a dual core machine, but Task Manager shows only one CPU, and does not provide any options to map CPU affinity.

    Another important advantage of Windows XP Professional is that it has a very good DOS-Compatibility. So you can use it for doing serious things like writing programs or controlling selfmade hardware and connect to the Internet without having to reboot or use another computer simultaneously. (In the future you can also connect to the Internet with FreeDOS but it's currently quite buggy.) As long you are Administrator, you can access most hardware directly, without access violations. This is also important for some commercial devices for burning PROMS or microcontrollers because they also use the COM-port directly (and don't support Linux). Further you can redirect datastreams to COM and LPT ports, bypassing the Windows Printer Driver. This is very useful if one writes programs and wants to print several headers (*.H,*.ASH,...) on the same piece of paper or have an endless paper pinprinter. The Windows Printer Driver always adds pagefeeds so one would waste plenty paper using it. Under Windows XP Professional you can simply send data to ports with commands like "TYPE VGA.ASH >LPT1". The only annoying thing is that Windows XP doesn't recon the \\DEV\\ directory (as opposed to true DOSes).
  • Because Windows ME was such a horribly buggy operating system, a lot of home users settled for Windows 2000 instead, which was similarly intended for business users.
  • Adobe Photoshop was originally targeted at the professional market segment only and was priced accordingly. But the vast number of home users pirating it for private use, like Fauxtivational Poster, made Adobe realize this marked potential and led to the release of the much more affordable Photoshop Elements line.
  • There is a recent trend for general-purpose computing on graphics processing units (GPU) aka tricking video chips into performing calculations on data other than images. Technology which was originally designed solely to create cool graphics for video gamers now becomes interesting for use in systems which usually don't even have video output, like high performance supercomputing clusters.
    • The basic idea has been around for quite a while: there were people writing number-crunching programs to run on the graphics hardware of Evans & Sutherland graphical workstations at least as far back as the 1980s, because it was much faster than doing the same thing on the CPU, especially for tasks that parallelized well. The only thing that's "recent" is that the technique became more or less common knowledge.
  • UNIX-based OSes are often seen as intended for programmers and other geeks who have in-depth knowledge of how to use them, but are gaining in popularity among casual users who simply want an alternative to Microsoft and Apple, or for ideological reasons (FLOSS).
    • Mac OS X (along with iOS) is in fact UNIX-based. It's more or less a front-end for the Darwin OS, which is itself a descendant of both UNIX and Free BSD. Also, from the perspective of the console, the file system and command structure of Mac OS X is obviously UNIX. While Darwin is largely open source, proprietary UNIX distributions do exist (i.e. HP-UX, pre-2005 Solaris). In any case, starting with Mac in particular can be a good way to ascend from casual userdom to geek level. While Mac OS X is intended for nontechnical users, a number of programmers have adopted it because of the previously mentioned UNIX underpinnings.
    • In fact all usages of Linux on PCs or embedded systems are cases of periphery demographics, because Linux was initially intended as a Unix clone and Unix only ran on large computers like mainframes and servers (home computers used CP\\M or DOS). But Technology Marches On and now every PC with an 80386 or higher and other microprocessors which support some kind of protected mode can run Linux or Linux-ports.
  • Windows Movie Maker 2.6 is available for download on Microsoft's website, and is meant for people whose computers couldn't support 6.0, the version that came with Vista. However, there are Vista and 7 users who downloaded it because 2.6 is the version that came with XP, and they prefer it over Movie Maker 6.0 and Windows Live Movie Maker.
  • Because scripting languages are relatively easy to code for, they often attract people who don't have traditional computer science backgrounds.
  • The Arch Linux wiki is popular with users of other Linux distributions because its coverage of the more technical topics of Linux system and application configuration is so thorough.
  • Road sign creation software, like KeySIGN and SignPLOT have become popular with automobile geeks, roadgeeks and graphic designers. Strange, but true. Viral Marketing by a fan plays a part here.
  • The chat app Discord is primarily intended for gamers who want to be able to chat with each other while gaming; it has many gaming-specific features, and can run in the background without interfering with memory intensive software (because games often fall into that category). It became popular among non-gamers as well, since it's a decent chat program in general.
  • Telegram is another messaging and VoIP service that emphasizes on privacy and open-source programming. It has no real target demographic but it's Popular with Furries.

  • Transformers is the absolute king of this. About 10%–20% of toys are sold to adult collectors. Hasbro and Takara Tomy are only too pleased to appeal to these people, with homage-tastic toys, G1-centric comics, and general love. Plus, we have Transformers Animated, master of the Mythology Gag and much loved among fans for its own merits.
    • This relationship is inverted with the live-action movies: though primarily aimed towards older teenagers and adults (what with all the gratuitous swearing, violence and Mythology Gags), the movies are more unanimously popular among children than among adults, resulting in a fair bit of Misaimed Marketing.
  • While Transformers may be the king, it's fair to say that My Little Pony has become this trope's queen. Even prior to G4 there was a very strong community of adult collectors - strong enough that the collectors were occasionally catered to with official merch such as the G3 art ponies, which featured unusually elaborate designs created by various artists from around the world. The kicker, however, came much later, when My Little Pony: Friendship Is Magic developed the rather unexpected "brony" fandom. These older fans praise the cartoon for many reasons, ranging from quality animation, to well-developed characters, to great pop culture Shout Outs, and even the domination of the internet by pony memes. Much of the fandom for this show built its foundations on the internet, and many view the episodes on livestreams, YouTube, or download them via torrents. Some have chosen to support Hasbro's show with their hard earned cash to make up for their effective piracy of the show. Others genuinely are into it for collecting. Regardless of the reasons though, an increasing number of these brony fans have taken to browsing the pink aisle in their local department stores. At the show's peak, there were roughly 10 million bronies in the United States alone, massively outnumbering the intended demographic.
    • Some bronies buy custom toys from other bronies. The work put into these can be staggeringly amazing, and some sell on eBay for thousands of dollars.
    • Some official merchandise spits in the face of this trope, with elements actually being changed in order to cater to little girlsnote , but this notably became somewhat less common as the series went on - the toys became slightly more show accurate, and featured a lot of Ascended Fanon, after Hasbro noticed just how many bronies there were.
  • In the world of toys, there's LEGO. While the iconic building bricks are marketed to kids, there's a number of adults who make a hobby of them as well. LEGO has seemed to thoroughly embrace this demographic; scale LEGO models and the people who design and build them are showcased in the Legoland theme parks, and there's a downloadable program for home model design and purchase. And then there's the LEGO themes with nostalgia value, like LEGO Star Wars and LEGO Indiana Jones. Even the in-house BIONICLE line has its own Periphery Demographic. And then there's a host of online webcomics using LEGO, such as Irregular Webcomic!.
    • LEGO itself may be a sort of double-inversion, as the toys were originally intended as architectural tools to allow, well, architects to rough out a model of a prospective building in 3D in a rapid and efficient manner. To this day they're still used as this, and LEGO has even spun-off a corporate consulting division which uses LEGO bricks to help solve problems in similar ways. This went full circle when LEGO started its Architecture line, LEGO sets for architecturally famous buildings.
    • Being an adult also has its advantages. For one thing, it's actually affordable to you, and adults have the skills to engineer much more complex sets (check out the author's creations here at Reasonably Clever, home of the famous LEGO Minimizer).
    • LEGO Mindworks has become popular as of late with early robotics engineering prototyping, lower level university mechanical engineering courses, and AI with robots (which hack out the default Mindworks instruction system for something more suitable like ROS).
    • If that wasn't enough, The LEGO Movie actually made this a plot point, and features an adult buying LEGO sets clearly annoyed at the age suggestion on the box. They also do Shout Outs to BIONICLE and Fabuland, two sets that ended before most kids nowadays were born.
    • Appropriately enough, The LEGO Movie was, like the toys, marketed toward children but had a big enough impact on adults that there was a backlash when it failed to get an Oscar nomination.
  • A line of merchandise called 151 was released in Japan. What are they? Artistic Pokémon products for the series' large young adult fanbase, many of whom became fans when they themselves were children. As the name implies, it focuses on the first-generation Pokémon that the older fans started with.
  • American Girl, despite being a company aimed at girls between the ages of 8 and 12 mostly, has a very large fanbase of adult women, usually middle-aged or older with either children outside of the target age or no children of their own. There are at least three popular adult collector forums (with thousands of members each) and most of the secondary market is fueled by the demand from adult collectors.
  • If you go to a Barbie convention, you will not find many people there who are too young to buy the dolls with their own money, and only about half of them will be female.
  • Megahouse's G.E.M. line of scale figures is specifically aimed at the adult female collector's market, depicting characters from series that are popular with women and (usually) more down-to-earth poses. They have many male fans though, particularly the Pokémon and Digimon ones.
  • Even specific toys can get this. A Hot Wheels radar gun has become remarkably popular among geeks, presumably because it's cheap, durable enough to stand up to kids, and one of the few radar guns you can buy in the toy section of any store.
  • There are internet forums dedicated to Webkinz collecting. Almost none of the members are in the target demographic of children.
  • Many action figure lines get this, either due to nostalgia or the company willingly trying to appeal to the collector market. The most well known examples are the aforementioned Transformers, Tamashii Nation's sublines (SH Figuarts, Robot Spirits, Super Robot Chogokin, Ultra-Act, D-Arts and the like) and Marvel Legends, one of the first mass-market figure lines made to appeal to adult collectors for usually excellent sculpts and hyper-articulation.
  • Beanie Babies, originally made for children like nearly every other plush toy, were insanely popular among adult collectors in the latter half of The '90s. The collector's market was absolutely ludicrous, with many housewives paying thousands of dollars just to get some obscure, retired Beanie or a rare variant. (For instance, the dark-blue variant of Peanut the Elephant once fetched $5,000 — compare to the roughly $5 that probably even most kids could afford for the more common ones.) There was also a sub-market of collector related paraphernalia, such as special plastic boxes to protect the Beanies themselves, clamshells for their tags, entire books and magazines dedicated to the fandom, etc.
  • Plastic model construction kits have gone in and out of fashion, but are currently undergoing something of a renaissance. Old established firms like Airfix still consider their primary demographic is adolescent boys, but enough adult males still enjoy constructing the kits to a high professional standard — generally affluent older males who grew up with Airfix, Revell, et c, and who now have disposable income for buying models and accessories. "Simple" kits marketed at the young now rub shoulders with insanely detailed models of fearsome complexity marketed with older people in mind who can afford to invest more time and experience.
  • amiibo are primarily marketed to children, but like nearly all of Nintendo's franchises (including those represented in the line), they have a sizable adult fanbase. Because the most popular line covers the entire playable roster of Super Smash Bros. for Nintendo 3DS and Wii U, amiibo exist not only for kid-friendly characters with Periphery Demographics such as those from Super Mario Bros. and Pokémon, but also for characters aimed directly at older audiences such as those from Fire Emblem and Xenoblade Chronicles. However, due to the entire kid-oriented focus of amiibo, almost all characters in the latter category are notoriously hard to find, which is a frequent source of frustration for amiibo collectors.
  • The Trash Pack, a standard "gross-out boy toy" had a surprisingly large female following as well, possibly due to the designs being slightly cuter and accessible compared to other gross series. Their successor, The Grossery Gang, also had this honor as well.
    • Later in the franchise of The Grossery Gang, there was the addition of "Putrid Power", full-sized action figures of some of the characters. These managed to rack heavy popularity with adult toy collectors, as they heavily resembled 80s toy franchises like Food Fighters.
  • The Fisher-Price PXL-2000, a camcorder intended for children, didn't sell well with its target audience; however, it was popular with film students due to it being a cheaper alternative to the regular handheld camcorder. It even made its way into use for scenes in a few mainstream films and music videos.
  • Teddy Ruxpin seems to be popular with those with learning disabilities, since the toy teaches children how to read.
  • Fidget Spinners were designed, as the name suggests, to reduce fidgeting particularly for children with ADHD and autism. However, the popularity of the toy exploded among neurotypical kids and teens to the point of Memetic Mutation...unfortunately the inevitable Hype Backlash against them essentially resulted in adults categorizing them with stereotypical gen-Z traits accidentally resulting in more anxiety within its target audience in the process.
  • Monster High and Ever After High are aimed at 7-12 year old girls but they have a large following amongst teenage and especially adult doll collectors. This is thanks to the often elaborate designs of the dolls, the "creepy", non-conventional look of the (G1) Monster High dolls, and the heavy lore and characterization of both series (especially Ever After High).
  • There's a sizeable adult collector fandom for Tamagotchi that collect the various versions of the device and often have multiple running at any given time. Some of them have even translated the color Tamagotchi releases that did not see an official release outside of the US until 2019.

    Web Animation 
  • Similar to the case of Panty & Stocking with Garterbelt, The Most Popular Girls in School was intended for people ages 25-35, but according to this article:
    Mark Cope: Once Tumblr got a hold of it, our audience became younger, [and] mostly girls [ages 14-21]. We didn't really know what our show was until we found an audience.
  • Rooster Teeth, despite having most of their programming, no matter if it's Red vs. Blue, Achievement Hunter or RWBY, be geared for young adults at best, do have children as fans of them, despite the fact that these guys can get very vulgar at times. They've expressed displeasure of older fans bringing their kids to RTX or other con appearances and have them admit they've watched their stuff, too. This most likely spurred the creator of the Game Kids channel.
    • This came to a head in RWBY's case when they had to tweet to parents informing them to use discretion when showing their children the second-half of Volume 3. Cue Mass "Oh, Crap!" reactions from the adult fans.
    • Red vs. Blue itself struck it twice, first when Rooster Teeth discovered a sizable portion of the fandom weren't just 18-to-30-year-old adult males that constitute the typical gamer, but female fans as well, and then when RWBY fans decided to check RvB in the hiatuses between seasons (despite how different the two shows are: one is a comedic Machinima based on Halo featuring copious swearing, the other an Animesque Magical Girl cartoon that mostly takes itself seriously).
  • An interesting variation comes in the form of the animation website GoAnimate, ostensibly a tool designed to help businesses create promotional videos. However, the software became inordinately popular with... a different kind of demographic. For reasons only they understand, these people used the simplistic software to create all kinds of bizarre nonsense, which was almost always related to cartoon characters getting in trouble (the "X gets grounded" videos are the most well-known of the crop). This had the side effect of turning the website into the laughingstock of the animation community. Eventually the staff tried to save face: first by more-or-less deleting their forums, which had become a hotbed of stupidity, and then by introducing prohibitively expensive subscription plans as a way of trying to get their original demographic back on track. Even its Periphery Demographic has a Periphery Demographic as there's a strange circle of the video makers of the "Grounded" videos who like the videos made of those who mock their videos and vice versa.

    Web Original 
  • This article from Cracked gives you a good sample of what you can expect from this trope.
  • Neopets is a very odd case; although the site originated for college kids, the eponymous Ridiculously Cute Critters attracted a Periphery Demographic of kids, and the site became Lighter and Softer as a result. This wasn't a bad thing, as TNT still got a lot of crap past the radar, but after Viacom started meddling, the site became more focused to the kids and started neglecting the older fans, who had become a periphery demographic, and loyalists who started playing as kids but remained on the site through their teens. However, TNT started interacting with the new periphery demographic of older fans by setting up a facebook page, and The Faeries' Ruin did a great job of winning back older fans. Not only that, but said older fans are the ones who play the most on the site. They're the writers for the Neopian Times, plot participants, and are the ones who don't get bored and leave after a few months. TNT's trying to reach a happy medium between appeasing the "preteen girl" fans who only want cute things, the "tween boy" fanbase who just like the games, and the older fans who love writing for the Neopian Times and Poetry Gallery, drawing for the Art Gallery and Beauty Contest, and participate in plots.
  • In general, any Virtual Paper Doll with nice enough art and enough variety can become this. Regardless of their intended audience, they attract a large number of teenage-and-young-adult writers — people who want a quick visual representation of their characters, for showing off and for personal reference, but who sometimes lack art skills of their own or the time/patience to draw their characters themselves. Using such tools is often the most convenient way to quickly depict a character.
    • is a dollmaker website directed at girls ages 4 to 14. However, due to the high quality of the art and the vast range of available "parts", it has become subject to this.
    • Before it was shut down,, a dream avatar creator for Gaia Online, was used by people who didn't even use Gaia for these reasons; said forum/game site has a massive number of parts available, especially for humanoid avatars, and tektek's entire purpose was to let people use and combine said parts freely (ostensibly so they could find a combination of items they liked, buy those items on Gaia's marketplace, and equip them). Most notably, many Protectors of the Plot Continuum characters have been depicted using tektek.
  • The Simple English Wikipedia is geared towards children, people with learning difficulties and people learning English as a second language. It's also popular with native adult English speakers without any learning difficulties because it explains technical topics simply.

    Web Videos 
  • It was mentioned in an "Ask Emily" segment of The Brain Scoop that the videos that put the show on the map, a very graphic three-part series about preparing a roadkilled wolf for museum collection that included skinning, gutting, and a lot of blood, proved to be very popular with young children. They got a lot of fan mail from parents of preschool-age children saying their children were endlessly fascinated by the process.
  • Channel Awesome has a lot of attractive nerds, both male and female. Do you really think that everyone watching The Nostalgia Chick/The Nostalgia Critic or Linkara is going to care about bad nostalgic shows/films, bad comics, or bad anime?
    • That and the slash fandom.
    • Linkara is an interesting example in that many of his fans don't read comics, and many people who do read comics don't like him.
    • Lindsay Ellis claims that the average fan of her show and Doug's is a couple of years younger than they are, which can have an effect when you're criticizing 'nostalgic' art.
  • JonTron, formerly of Game Grumps fame, has a legion of fans who have no clue what his show is even about (a lot of them haven't even seen it). They just love his ridiculously over the top behavior and spam animated gifs of him everywhere.
    • The bronies in particular love this guy's gifs and spam them in the comments of poor images. They even have a tag for derailed Jontron threads on Derpibooru.
  • The Yogscast, despite not specifically advertising for children or younger teenagers, has a fairly large number of people in that age range. On the one hand, some, such as In The Little Wood and Zoey Proasheck, have embraced their younger fandoms and keep them in mind, with a family-friendly channel also being set up and other Yogscast members showing appreciation for this. On the other hand, this has led to obnoxious Moral Guardians bashing the Yogscast for swearing and use of dark humour (eventually becoming discredited due to Memetic Mutation).
  • Trisha Hershberger is not a nudist but she does host a web series called The Naked Truth in which she vlogs naked about a variety of topics. The show has attracted some interest from the nudist community who praise it for demonstrating that simply being naked is not inherently sexual.

  • The intended demographic for guns in the United States usually only own one gun, or at least one at a time for whatever they're made for (handguns are usually for self-defense, while rifles and shotguns are better suited for sporting). The Periphery Demographic however usually owns (or has regular access to) multiple guns that serve the same purpose, as in collectors and recreational shooters.
  • While compact economy cars like the Volkswagen Golf, Honda Civic, and Ford Focus were originally intended for women and first-time car buyers, they became very popular among young males and car enthusiasts due to how easily they could be turned into performance vehicles. The automakers have acknowledged this periphery demographic and that is why high-performance versions of these vehicles, such as the Mitsubishi Lancer Evolution, exist.
    • Volkswagen was the first automaker to acknowledge and try to exploit this periphery demographic with the 1975 release of the Golf GTi, a high performance version of the Golf hatchback. It was a resounding success and inspired other automakers to make high performance versions of their economy cars.
    • While we are on the subject of cars; the Dodge Viper. Essentially a two-seater with a truck engine, Dodge thought it would be bought by the regular sports-car crowd, millionaires and such, while in reality most buyers were upper working-class who had saved up for it and given it to themselves as a reward.
    • Another example could be the Mercury Grand Marquis, a large luxury car. While it was intended for older suburban whites, it is very popular among young African-Americans.
      • Additionally, older full-size luxury/semi-luxury American cars in general tend to be popular with younger people. This may be due to them being a fairly good value on the used car market compared to many higher-end foreign luxury brands while simultaneously holding just as much or even more "wow" factor (especially brands like Cadillac) in a lot of places.
  • Cars with box-shaped, Totally Radical styling such as the Honda Element and Scion xB were intended to attract young, first-time new car buyers to the brands, but it turned out most of generation Y was far more concerned with pleasing aestetics, practicality, price, or prestige than looking edgy or youthful. Baby boomers, on the other hand...
  • The coin-operated rides outside of supermarkets. Hope the place has no security guards (or that the guards are of the jobsworth type — those machines are normally not under their surveillance).
  • The author of With Strings Attached has said that she wrote the book under the assumption that Baby Boomer Beatle fans would be its primary audience, and was quite surprised when she started getting letters from 16-year-old girls who were reading it. And this was back in 1997. Now it has readers as young as 12 and as old as 80, and she's given up trying to figure out where the periphery is.
  • Henry Jenkins, in his book Textual Poachers says this may be the primary driving force behind fanfic. The Girl-Show Ghetto means that females aren't going to have their brothers or husbands watching shows that are aimed for them, or they find the female-aimed shows lacking in quality and they end up watching shows aimed at men and using fanfic to refocus the narrative.
  • Male homosexual pornography is popular among heterosexual women. In fact, statisticians at found that gay porn is actually more popular with straight women than with gay men.
    • Not surprising, as lesbian pornography is popular among straight men. And naturally, lesbian porn aimed at men has some female watchers (some of whom are bisexual or lesbian, obviously, but also straight women). One woman among the Honey Badgers said that she loved gay porn because it was the only kind of porn focusing on men's pleasure (straight porn generally is all about the women, where the man is, as she calls it, "a disembodied cock").
    • Asexuals sometimes watch porn because they find it fascinating, despite not finding it sexually appealing. Ditto to those who are aroused by porn, but decide to check out something outside their realm of interest.
    • Porn in general! Most industries assume that all women hate it and only try to appeal to men.
    • Hentai has a sizable demographic of people who only seem to watch it for the Awesome Art. Back when the Electronic Hentai Organization specialized in nothing but hentai the admin noticed how a lot of artwork that is not Hentai got high ratings despite having nothing that is even the slightest bit pornographic. Eventually the admin would embrace the demographic and create a Non-H folder for artwork that people like but that simply is not Hentai.
  • Cow's milk is so popular with humans that they made it into an industry.
    • Swap that out for Goat's milk in Mediterranean regions (where it's too dry and the soil too poor to support cattle farming).
    • Lampshaded in one Calvin and Hobbes strip:
    Calvin: Why do we drink cow milk?! Who's the first guy who thought, "I think I'll drink whatever comes out of these things when I squeeze 'em!"?note 
  • William F. Buckley's run for mayor of New York City in 1965, for which he founded the state's Conservative Party, was intended to appeal to the sorts of people who embraced his brand of conservatism at the time — country-club patricians like Buckley himself, some businessmen, and the odd intellectuals. But his platform turned out to have strong appeal to middle-aged White working-class men, sort of like Archie Bunker, a character that wouldn't debut until 1971. The discovery proved key to the ascendance of the conservative movement nationally over the next decade and a half.
  • High-end digital still cameras are capable of recording HD video, making them popular with indie filmmakers, as the cheapest high-end models cost only a few hundred dollars at the lowest, compared with HD cameras that start at multiple-thousand range.
  • The Pinnacle Dazzle DVC 100 is marketed as a device for copying old VHS footage to DVDs. However, a great number of video game reviewers and let's players on websites such as YouTube use it as a low-end capture device for video game footage.
  • Serious coffee enthusiasts have started using popcorn poppers to roast their own beans.
  • Laser pointers are probably used more as a cat toy than its original intended purpose, pointing and highlighting.
  • Pick a YouTube beauty guru. Any beauty guru. She will undoubtedly have a portion of her fanbase that is male because of finding her attractive. Men tend to like "outfit of the day" videos best, since many of the outfits are very beautiful, flattering, and sexy. Of course, a lot of the younger men and boys tend to say extremely crude and inappropriate comments such as "I want to pinch your fanny", which goes against the aim of most beauty channels to be family friendly.
  • The Ouya gaming system was supposed to usher in an age of open source game gaming. Support for the console among game developers was average at best, and very thin on the major developer level. The console's sales were carried mostly by consumers buying the system to use as an Android media center (that also played games). It's still considered by some to be the best Android TV box on the market.
    • The rarely-mentioned but perhaps greatest selling point for the Ouya and its more powerful successors like the Nvidia Shield TV is emulation. Standing in line for overpriced, underproduced and limited-selection classic console re-releases isn't all that tempting to those who are able to play thousands of games from the second to sixth console generations (and also MS-DOS) on a single box.
  • Bizarre, but perhaps inevitable in a secular age: Many entertainments with explicitly religious themes that were previously attacked by Christians as being blasphemous are now widely popular with those critics' older selves, or with younger generations within that demographic, because they are now viewed as The Moral Substitute. Christian leaders now encourage their flocks to see Jesus Christ Superstar (previously aimed at hippies and other hipsters)note  and The Exorcist (previously aimed at horror fans); when Mel Gibson's The Passion of the Christ was released in 2004, one pastor even lampshaded this, acknowledging that he was begging his parishioners to see a graphically violent, R-rated movie.
  • PewDiePie has a huge fandom of teenage girls.
  • While Maya the Bee is very well-known in Europe. The series is very popular in Poland, Italy, Spain, and especially Germany! However in Poland, Maya The Bee is so popular that a Polish singing group called "Akcent" made a song based around Maya and her friends. The group would commonly play this song at popular teenage/adults clubs in Poland.
  • The Hitachi Magic Wand vibrating massager. Originally designed and marketed as a back massager, women soon discovered that the Magic Wand's relatively soft rubber head and variable speed made it an even better vibrator. It's considered the gold standard of women's sex toys to the point where, when Hitatchi planned to discontinue the line (partly because of its association with sex toys), sex toy distributor Vibrex stepped in and took over distribution, rebranding it as the "Magic Wand Original."
  • [adult swim]'s Toonami. The action programming block is meant to target a teenage/adult male audience with various Rated M for Manly action shows. However, the programming block also had attracted a female audience as well. This is mainly because many of the anime aired in Toonami such as Attack on Titan, Kill la Kill, Naruto, Bleach, Cowboy Bebop, InuYasha, Black Lagoon, and Hellsing features female protagonists with strong, assertive personalities, and the fact that some of the shows features bishonens that have become fan favorites for the female audience (such as Levi from Attack on Titan), and you can't forget TOM with his sexy voice. The Toonami crew has acknowledge their growing female audience, and is considering airing anime targeting for a female audience (with Sailor Moon Crystal being one of the most requested anime titles for Toonami, which is a shoujo title). The first of these shows was Michiko & Hatchin, though you wouldn't be able to tell it's Josei just by looking at it.
  • The automaker Scion (a Toyota division) typically caters to college students, particularly when they debuted in the early 2000s with a huge list of factory accessories, ranging from simple colored interior panels, expensive sound system setups, or Rice Burner-esque spoilers. However, the "hip" Scion xB hatchback has attracted a large amount of purchases from the elderly, because of how simple, cheap, and ergonomic the vehicle is. The vehicle rides at just the right height for someone with a bad back to sit down in without having to stretch (as in a SUV) or crouch (as in a sedan). The traditional chariot of the elderly, Buick, noticed this and began to produce a vehicle (the Encore) with similar proportions.
  • About half of all air cargo is shipped using the unused space in passenger airliners' cargo holds, known as "belly cargo," rather than in dedicated cargo aircraft.
  • The Whole Shabang is a brand of potato chips best known for their bold flavor that tastes like every flavor of potato chip you can possibly think of at the same time...and for being originally sold exclusively to prison inmates, until their popularity amongst former inmates longing to try these chips again (and not willing to go back to jail just to do so) as well as curious non-inmates led the Keefe Group to sell them online to the general public.
  • Reinhold Niebuhr was a Christian philosopher who based his philosophy off of his understanding of Christian theology. This didn't stop him from having a following of atheist intellectuals, sometimes referred to as “atheists for Niebuhr”.
  • Fan conventions usually cater to a specific form of media, such as anime, comics or gaming. That hasn't stopped fans and cosplayers of all forms of media from attending (i.e. Game of Thrones cosplayers at anime conventions), and most conventions hold several panels and events outside their main media focus.
  • You're meant to play the Pokémon trading card game but there's a substantial amount of collectors who don't even know how the game works. They collect either for the artwork or just for collectors sake.
  • While coloring books are primarily marketed to children, they're also popular among some adults as a form of stress relief. Coloring books for grown-ups have been introduced in response.

Alternative Title(s): Peripheral Demographic


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