Bishonen Jump Syndrome, also known as Shoujo Jump Syndrome or the Odagiri Effect in live-action circles, is a specific trend aimed at attracting a female Periphery Demographic through attractive male characters, often of the gratuitously Pretty Boy or Bishōnen type. The former two names are titled after Shonen Jump, which starting from at least the late 80's often features handsome male protagonists in its stories, while the latter is named after Joe Odagiri, the actor behind the title character of Kamen Rider Kuuga, whose young face contrasted the gruffer, more rugged men leading the Kamen Rider series until that point.
The success of this method by Shonen Jump promptly got the idea copied by other shonen magazines, to the extent that it is now more-or-less standard procedure. It is nonetheless often ridiculed by readers who prefer the older tough-looking art styles, who deride Shonen Jump as "Bishonen Jump" or "Shoujo Jump". Similarly, its use in Dorama and other live-action outings accost similar accusations of aiming towards the Chick Flick market.
For more information, see this essay or this essay (the latter was originally in Japanese and is awkwardly translated but informative). See also The Other Wiki's article on the subject (under the "Odagiri Effect" name).
- Ace of the Diamond: The character design certainly evokes this, especially compared to the other sports anime that aired in the same season, Yowamushi Pedal. However, in comparison in other sports animes, it isn't much.
- DAYS: It's a shounen manga and running in a shounen magazine, but that doesn't stop all the boys from being ridiculously pretty.
- Food Wars!: Many of the male characters are drawn very prettily, such as Takumi, Satoshi Isshiki and Akira. In the Fall Classic, Isami Aldini not only slims down, but turns into Tall, Dark, and Handsome; even Zenji Marui, the resident Butt-Monkey Extreme Doormat, is drawn nicely.
- Haikyuu!!: Although the character designs are a bit more Moe than other Jump series, the majority of the cast leaning towards the bishounen side has certainly helped gain its female audience.
- JoJo's Bizarre Adventure:
- Joseph Joestar, the protagonist of Part 2. A particularly notable case in that he actually predates the Bishōnen Jump Syndrome phenomenon by quite a few years, though it doesn't come off as any less fanservicey.
- Rohan Kishibe and Guido Mista, who do take advantage of Bishōnen Jump Syndrome, also count as well.
- Katekyō Hitman Reborn!, also serialized in Shounen Jump (and, unusually, drawn by a woman), is well-known for its attractive male cast. The protagonist Tsuna can easily be considered adorable, and he's surrounded by a bevy of very pretty and cool boys who are all dedicated to protecting him. With a setup like this, it's no wonder its yaoi fandom remains large.
- From Naruto, Sasuke seems designed to conform to this trope: he's a Tall, Dark, and Snarky Troubled, but Cute Bishōnen whose main outfit post-timeskip includes an open shirt; furthermore, he gets quite a few Shirtless Scenes, he gets tied up a lot pre-timeskip, and he's (indirectly) shown almost completely naked at one point, when Konohamaru transforms into him and Sai concealed by nothing more than Censor Steam to prove to Sakura that she's just as much a pervert as Naruto is via Guy-on-Guy Is Hot.
- Hey now, can't forget the titular protagionst himself◊.
- An episode of Outbreak Company mentions this with Minori's favorite soccer anime, a case of Bishōnen Jump Syndrome.
- It's very easy to confuse The Prince of Tennis for a Boys' Love series due to its largely male cast and mostly Yaoi Fangirl following. Actually it's a Shōnen manga and anime, however, it's a very fine example - and what a surprise, Prince of Tennis happens to be serialized in Shounen Jump.
- Real Account: Despite not being a Shonen Jump manga, most of the main male characters are Bishōnen.
- The Royal Tutor has a very shojo art style, a cast consisting almost entirely of Bishōnen princes, and mostly revolves around cute boys doing cute things. The manga was serialized in Monthly G Fantasy a shonen publication. That said, G Fantasy, which also published Black Butler above, has a very high female readership and thrives on Bishōnen Jump Syndrome.
- Rurouni Kenshin: RuroKen was one of the first Shonen Jump series to cater to this, since many female fans were first attracted to the series because of the attractive male cast. However, because it was such a new thing at the time, Watsuki kept getting in trouble with his editors, who demanded he make the series more male-targeted (observing the strict gender segregation shonen manga had at the time). Several times in early volumes, Watsuki apologizes for the series being more popular with girls than boys.
- Saint Seiya is often considered to have started the trend of making massively male casts in male-targeted manga pretty. Saint Seiya appeared at a time when shounen manga favored depicting extremely rugged men a la Fist of the North Star, and its then-unusual sparkly artwork and lean boys reminiscent of Shoujo manga is considered to have turned the tide on this.
- Tokyo Ghoul: The series is primarily aimed at a male audience, but there's no denying the sheer amount of very attractive males in the series and the massive amounts of Ho Yay thanks to Tsukiyama. Notably, Kaneki and Amon are both prone to scenes that show off their amazing physiques and Kaneki gains a Sexy Backless Outfit after the timeskip.
- This can also be found with manga adaptations of female-aimed video games, such as the manga adaptations of Touken Ranbu and Ensemble Stars!. In this case, the source material is for a female audience, but the manga is published in a neutral to male-leaning magazine like Shonen Jump Plus or Dengeki G's. Although some say it's to catch a male audience using the inverse of this trope (boys being drawn to a female-demographic work through use of appealing Shonen elements), others argue it's to keep away from the usual stigma behind Shoujo manga exhibited by both boys and girls.
- Hissatsu: Especially enforced after the Shigotonin series, after it proved to be very succesful at getting a higher female viewership.
- Kamen Rider Kuuga: Joe Odagiri starring as the titular character is what gave rise to the "Odagiri effect", as the producers discovered the show, aimed at boys between 4 and 12 years old, had been unintentionally attracting older girls and women, who were interested in looking at the handsome actor. Every Kamen Rider series, as well as Super Sentai, has cast pretty-looking men in the lead roles ever since, sometimes to the chagrin of the original male fanbase.
- The Sky Tides: Lampshaded constantly.
- Alluded to in Anime World Order: Daryl often voices his contempt for recent shounen series for trying to get a female audience, dubbing them "neo-shounen" because of it.