A popular collector-oriented line of toys produced by Bandai Japan's Tamashii Nations sub-brand, well-known for its focus on sculpt quality, natural yet effective articulation and large accessory count. The line mainly produces Kamen Rider figures, and as of 2011 Super Sentai too, but it has ventured into various anime licenses such as Dragon Ball Z, One Piece, Sailor Moon, Tiger & Bunny, Pretty Cure, To Love Ru, and Love Live!, and has produced a few WWE figures as well.
Since its launch in 2008, it has become very popular thanks to its introducing of a robust yet highly articulated humanoid base body, and now has several spin-off lines:
- Figuarts ZERO, a line of Figuarts-sized statues primarily covering anime licenses such as Naruto.
- D-Arts, focusing on action figures for video game franchises. Has been reabsorbed into the main line.
- S.H. MonsterArts, articulated figures for kaiju series such as Godzilla.
In 2014, SH Figuarts unveiled the Shinkocchou Seihou sub-line. It either gives figures a much needed upgrade from their original figure (i.e. Kabuto, Kuuga and Agito) or a character without a figure (i.e. Hibiki).
Tropes specific to this toyline are...
- Body Horror: Some of the Figuarts have more biological designs instead of the armor-like or robotic outlines of the regular series.
- Early Installment Weirdness: Figuarts in the early days (re: Kamen Rider BLACK RX, Yes! Pretty Cure 5 GO!GO!) were very sparse in accessories, usually only a couple of hands and a weapon. They also had a different joint system for the guys.
- Henshin Hero: The bulk of the lines output is of the Kamen Rider franchise, although it also caters to Super Sentai and Metal Heroes fans recently.
- Running Gag: The lack of a proper Figuarts for base form Kiva and how almost every other rider will get a figure before him.
- She's a Man in Japan: Actually averted concerning Tiger Ranger - the Japanese release uses a male mold while the American release uses a female mold.
- Spiritual Successor: To the Souchaku Henshin line.
- The Unfavorite: Particularly blatant towards the Pretty Cure series. They have yet to release figurines of the characters from Futari wa Pretty Cure Splash★Star, Yes! Pretty Cure 5 (though their first ones was from Yes! Pretty Cure 5 GO!GO!), Suite Pretty Cure ♪ and HappinessCharge Pretty Cure!. This is even more telling when they show off the prototypes for Cures Melody and Rhythm, then turn around and release Cure Heart. Melody and Rhythm finally are getting their chance to shine, along with Cure Echo.
- Sentai now also gets this too, due to collectors waiting for the figures to go on deep discount rather than buy them at retail. Probably explains why they stopped making Sentai Figuarts. It was later anounced they'll try again starting with an figure of Zenkaiser and an updated Gokai Red in 2022.