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Wrestling / Eva Marie

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"All Red Everything!"

From Concord, California, comes the most stylish, elegant, bewitching, eternally beguiling, contentiously charismatic, and fantastically fascinating woman to appear in this or any arena. Allow yourself to be seduced, enchanted, dazzled, and entranced by All Red Everything herself...

Natalie Marie Coyle (formerly Nelson; born September 19, 1984) is a model, actress, and WWE professional wrestler, better known to the public as Eva Marie.

She was one of the most controversial members of WWE's roster in the mid 2010s, for a number of reasons. As a former model, she won an untelevised Diva Search in 2013 and made her debut on Total Divas before making her way to the main roster almost immediately. Due to a combination of her past career, lack of training, horrible technique and the perception that she's using WWE as a stepping stone for Hollywood, she gained one of the largest and most vocal Hatedoms in wrestling history. After recovering from a ruptured breast implant, Eva was taken off of TV in 2015 to train with Brian Kendrick before being moved to NXT in an attempt to salvage her reputation.

After being suspended for violating the Wellness Policy in August of 2016, Eva disappeared from all WWE Programming, including Total Divas, decided not to renew her contract and officially departing on August 3, 2017. She signed a new WWE contract in October 2020 and resumed training at the Performance Centre, before finally redebuting on the June 14, 2021 episode of RAW after a month of vignettes that advertised her return under a character of a "celebrity who wants to help other people", in which she promoted "the Eva-lution". She was released again less than half a year later as part of the 4th November mass talent release.


  • The Alcoholic: She has struggled with it in the past. This presents a problem when the divas go to Las Vegas for a bachelorette party.
  • Badass Longcoat: Gained one in NXT, that looks similar to Ric Flair's robe.
  • Blatant Lies: She tells producers that she has a background in ballet and ballroom dancing. She doesn't.
  • Borrowed Catch Phrase: While wrestling Carmella she mockingly shouts of "how you doin'" during the match.
  • Canon Discontinuity: The hatred she gets from most of the Total Divas cast in season 4 now that she's actually started to train to become a better wrestler. There have been moments of antipathy between her and some of the other Divas since the show started, but those were relatively spread out and called for what they were, leading to more humanizing bonding moments (see the "Ariane outing Eva's past alcoholism" situation). In general, it seems that her arrogance of the first couple of episodes has given way to a more reasoned, relatable woman who's formed something of a bond with her more experienced coworkers. Except now, everybody save for Trinity—including former outcast Paige as well as Eva's once seemingly best friends the Bella Twins—considers her a traitor because she's getting praised for finally getting serious and training to wrestle after two years as well the fact that she's getting this training in her hometown with Brian Kendrick as opposed to going straight to the Performance Center in Orlando. To be fair, her training is on the company dime, so it makes sense they'd be a little upset, but treating her seemingly like a redheaded stepchild again overnight seems outright bizarre.
    • In all fairness, it's implied that Eva told them that she was going to the Performance Center/NXT, thus part of the animosity towards her is due to her lying. note  Her instagram post note  has only made things worse. Furthermore, with the acidic reception of her ring work and push on NXT, it's arguable the ladies simply never trusted that her training would be up to standard and perceived her as being gifted a road to success with minimal work.
  • Canon Foreigner: Sort of. She came into WWE through their satellite reality show, Total Divas.
  • Catchphrase: All Red Everything.
  • Celebrity Resemblance: Well, more of a cartoon resemblance. The Don Tony & Kevin Castle Show compared her to Jessica Rabbit.
  • Cleavage Window: Most of her outfits have them.
  • Color-Coded for Your Convenience: Her street clothes and ring attire will usually be some combination of white, red and black.
  • Creepy Monotone/Machine Monotone: She's not one for emoting.
  • Daddy's Girl: As shown in Total Divas. What makes it all the sadder is that she discovers he's got cancer.
  • Do Not Call Me "Paul": On Total Divas (which usually refers to the performers by their real names), she is always called Eva, possibly to avoid confusion with Natalya. Even her husband does so in front of her family.
  • Double Entendre: "All Red Everything" - a reference to her long red hair, as well as the idea of leaving an opponent 'red all over' from a beating.
  • Double Standard: She calls her brothers out on this. They refer to their Catholic faith when they find out Eva eloped with Jonathan. She retorts that they've been living unmarried with their girlfriends for years.
  • Everything's Better with Sparkles: Her entrance coat is covered in glitter and she has sparkles on her ring gear.
  • Evil Redhead: Eva has been a heel for most of her WWE career.
  • Faux Action Girl: An admitted example, since she was put on TV before her training was finished. Her main roster return runs in 2016 and 2021 actually made this part of her character.
  • Femme Fatale: Her NXT entrance evokes this.
  • Fiery Redhead: And we're talking fire-engine red, not ginger.
  • Finishing Move: Was a DDT before switching to a Shiranui as a tribute to Brian Kendrick.
  • Hairstyle Malfunction: AJ Lee ripped out her extensions a couple of times.
  • Happily Married: To Jonathan Coyle. They eloped in the Season 1 finale of Total Divas but later had a proper ceremony as a gesture to family and friends in Season 3.
  • Hates the Job, Loves the Limelight: Implied on Total Divas, particularly in an episode that centers on her going to a movie premiere with The Rock. Subverted in the fourth season when she starts getting training to improve in the ring.
  • Heel–Face Revolving Door: Her debut was as a face manager for Natalya. When Total Divas aired, she was portrayed as a heel on TV. Then when AJ Lee's promo turned the rest of the cast face, Eva was sort of a Wild Card. Although she was on face teams, she got booed anyway. Around early 2014 when more heels were in the Total Divas cast, she appeared exclusively as a heel from then on.
  • I Am Not Pretty: Eva gets this in one of the season 3 episodes - as she's been unable to exercise too much after her operation. It becomes clear she has some serious issues with body-image. When she's finally taken to a counselor, they perform an exercise where she describes what she sees in a mirror to a sketch artist, and then the counsellor's co-worker does the same. Comparing the two (essentially what she sees vs. what everybody else sees) is startling and heart-breaking.
  • I Was Young And I Needed The Money: This is initially what people think about her raunchy pictures that Ariane shows to the locker room. It turns out Eva was battling alcoholism at the time.
  • Informed Ability: Trinity cops on to Eva's supposed dancing experience being this when Eva says she can't do the splits. Any trained dancer would have the flexibility to do the splits.
  • Informed Attractiveness: She's practically Kelly Kelly 2.0 in this regard with how often Corey Graves fawns over her. Although to give her her due, she genuinely is very hot if nothing else.
  • Know When to Fold 'Em: Regardless of whether Eva decided to give up on wrestling, or whether WWE decided she wasn't worth persisting with any longer, the end of her WWE contract in 2017 marks an admission that she just wasn't working as a wrestler and needed to look for a career elsewhere.
  • Lady in Red: Her first run saw her wear a lot of red in her gear, coupled with dyed red hair as a clear notice that she's a sultry seductress. Appropriately, the gimmick theme she ran with was All Red Everything.
  • The Mentor: Mindbogglingly, her re-debut on RAW has her claim that Piper Niven of all people is her “apprentice”, even going so far as to personally rename her Doudrop. Any cursory glance at the two's contrasting personalities and skill levels would instantly accuse Eva of being a manipulative influencer rather than any sort of in-ring teacher.
  • Ms. Fanservice: She's a former model. Likewise she was promoted as the sexy one of the Total Divas cast.
  • Parody Sue: What her character eventually evolved into in NXT and was showcased as on SmackDown. It's actually turned out really well for her so far.
  • Redhead In Green: She has had some green ring outfits, and was featured wearing green on a Total Divas poster.
  • Spicy Latina: She describes herself as a "Mexican firecracker."
  • Spiritual Successor: She's considered to be the 21st Century equivalent of Sable, a Faux Action Girl who gets by on Fanservice. It's actually unfortunate for her that she's working in an era where this character type is not only no longer a free ride to success, but actively despised by both casual and hardcore fans alike. It does make an excellent source of heel heat if properly applied, though.
  • Stripperiffic: Her ring gear is pretty skimpy, even compared to most other women wrestlers. Sandra even warns her about the dangers of this trope in an episode of Total Divas.
    "Miss Lucy is all over the shop."
  • Token Evil Teammate:
    • When the rest of the cast turned face, Eva was still booed and thus still presented as the heel of the team. Notably at the big Survivor Series match, she wrestled Kaitlyn who was the lone face on the opposing team.
    • And again for the 'Team Total Divas vs Team BAD & Blonde' match at WrestleMania 32. Eva is on the former team, who are the faces, and is once again the lone heel.
  • Too Dumb to Live:
    • Particularly in the first few episodes of Total Divas. There is a whole list of infractions that would get almost any other wrestler in the company released if it weren't the show's resident crash test dummy doing them:
    • In the pilot episode, her very first impression with WWE creative is to completely disregard their instructions on her hair color.note 
    • Next, she wanted to take a shortcut to get on camera by insinuating that she has a background in ballet and ballroom dancing in order to get an on-screen position as Fandango's escort/manager. A fair amount of planning goes into this until she has her audition and fails miserably, after not even bothering to use the time leading up to the audition to get a single dancing lesson. Fandango himself looks fairly disgusted with the whole affair, the creative staff is flabbergasted and has to find a replacement for the dancer role, and Stephanie McMahon herself takes Eva to task for wasting so many people's time. note 
    • In an attempt to throw something against the wall to see if anything would stick, Eva was given a ring announcer's role for a match during Raw. Despite having most of a week to memorize a half dozen names and billed locations, she still mangles a lot of names, including "Ginger Mahal" in 3MB, which to him is a Berserk Button.note 
    • Eva finds out she might have silicone leaks in her implants - and continues to wrestle. She doesn't finally take time off to get them removed until the Bellas call her out on it.
  • Took a Level in Badass: On NXT compared to her earlier work, though that's not saying much. She has an actual finisher now.
  • Trailers Always Spoil: The first episode really tries to wait until the last minute when it comes to Eva's hair situation. They try to keep it a mystery as to whether or not she will go blonde. Except every single trailer showed Eva with her red hair. This also undermines the whole 'will the office like it?' mystery.
  • Traumatic Haircut: Eva Marie freaks out on the first episode when management has her dye her hair blonde. She eventually is unable to go through with it and decides to Take a Third Option - she becomes a redhead instead. What's more is that Eva revealed in an interview that she had literally gotten her hair done the day before. The office had asked her to streak her hair - and then weren't happy, so they then asked her to go blonde.
  • Wardrobe Malfunction: Invoked to get out of a match against Becky Lynch.

Eva Marie!