The ad itself, however, was never actually meant to be seen by anyone outside of the Ad Follies, an underground Parody Commercial contest held by several Baltimore marketing companies, as it could put the jobs of those who made it in serious jeopardy. Though, fortunately, the ad was then leaked to YouTube in 2006, where it would ascend to memetic levels.
Watch it here.
This advert provides the following tropes:
- The Alleged Car: One of the first lines in the commercial is an admission that their cars are total pieces of shit that are prone to breaking down.
- Ass Shove: If you find a better deal than theirs, then you should shove it up your ugly ass. You heard them right, shove it up your ugly ass!
- Bread, Eggs, Milk, Squick:
- "Bring your trade! Bring your title! Bring your wife! We'll fuck her!"
- Dont wait! Dont delay! Dont fuck with us or well rip your nuts off!
- Card-Carrying Villain: Of the "We know we're jerks and we're proud of it" variant. The advertiser openly admits that their business is run by scummy people, stating that they are home to "the meanest sons of bitches in the state of Maryland".
- Cluster F-Bomb: Big Bills is the only dealer that tells you to fuck off! HURRY UP, ASSHOLE!
- Cuckold: "That's right! We'll fuck your wife!"
- Groin Attack: Don't fuck with them, or else they'll rip your nuts off!
- Honest John's Dealership: They proudly admit that they are going to wring every possible cent out of you for a car that barely works, because they think you're such a stupid motherfucker, you'll still fall for their bullshit. Guaranteed! Oh, and try to screw them over in any way and they'll fucking kill you, or so they say at least.
- Impossible Task: The goal of Challenge Pissing is to piss six feet into the air, straight up, without getting wet. Anyone who succeeds doesn't have to pay a down payment. Also, the event ends the minute after you write them a check. (And it better not bounce, or you're a DEAD motherfucker!)
- Insane Proprietor: Whoever Big Bill Hell actually is, one thing is for certain that, with all his insult slinging, physical threats, and offers to perform coitus with your wife, he is not of sound mind.
- Jerkass: Big Bill Hell is an open scam artist who insults his customers, screws their wives, and threatens said customers with violence.
- Motor Mouth: The entire ad is under a minute long. Pauses have been completely removed, to the point that the narrator's sentences actually overlap each other.
- Our Product Sucks: The announcers proudly proclaim that their cars are complete lemons, and you'd have to be a complete schmuck to buy a car from them. Which you are, so you will. Yes, even after being told this. That's just how much of a schmuck they think you are.
- Overly Narrow Superlative: The announcer proudly proclaims that Big Bill Hell's is "the only dealer that tells you to fuck off!"
- Parody Commercial: It's a used car commercial where the announcers blatantly yell profane insults at the audience. It's clearly not to be taken seriously.
- Place Worse Than Death: Outright advertised as the rudest, most inconvenient car dealership in Baltimore, and makes no further effort to make themselves look any better. In an advertisement that begins with the phrase "Fuck You Baltimore!", you know it's not going to be pleasant.
- Refuge in Audacity: The commercial is meant to be as mean spirited and vulgar as possible.
- Ridiculously Loud Commercial: The advertisers really love to shout.
- R-Rated Opening: The very first words spoken (and shown on-screen) are "Fuck you, Baltimore!"
- Sir Swears-a-Lot: The advertisers use quite a lot of vulgar language.
- Stock Footage: of 1988-1991 GM cars, of the type expressly made for local dealers to splice into their ads.
- Take That, Audience!: It starts by telling the entire city of Baltimore to go fuck themselves, and spirals out of control from there.