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Moral Myopia

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Alexander the Great: How dare you molest the seas?
Pirate: How dare you molest the whole world? Because I do it with a small boat, I am called a pirate and a thief. You, with a great navy, molest the world and are called an emperor.
St. Augustine, as observed in City of God

A trope whereby some in-universe group moral standard is portrayed as being hypocritical because the morality of actions depends entirely upon the identity of the actor(s). If it's us who do it then it's clearly justifiable and excusable — though it's not a good thing just because we do it. If others were to do it (especially if it harms us!) then it's clearly unjustified, inexcusable, and evil. Protagonist-Centered Morality is the trope for when it's not the creator's or narrator's intention to portray the group moral standard as being hypocritical, but it can be seen that way anyway.

The originating group may be royalty, a Proud Warrior Race, The Beautiful Elite, Scary Dogmatic Aliens, a close family, or fervent nationalists/patriots, but the attitude is all the same: they are justified in taking anything and delivering Disproportionate Retribution upon anyone who would take anything from them. Lack of Empathy is on full display; everyone else is a nonperson, subhuman, fair game. (Some may realize that non-members will attempt retribution, even if they deem it wrongheaded; others, however, are shocked at attempts at punishment.) Moral Myopia is also necessary in warfare situations — why care about "you killed my friend" when you're told to eliminate the opposition?


If you ever accuse them of being evil and demand that they justify their actions — if they even feel any need to justify something to an outsider — don't expect any remorse about their Dirty Business, or even admissions of villainy, whether regretful or gleeful. These are likely to spit at you that they do not subscribe to your idea of "evil". After all, they claim, how many good men would speak against murder as the ultimate evil — only to, if they found out a loved one committed it, make excuses for them and let them get away with it if they could? What's more, how many do-gooders actually feel remorse for all the minor evil minions they kill to save the world? How many so-called "heroes" will laze in their tents and turn a blind eye to the villain's actions, ignoring the evil being allowed to exist by their inaction, until he makes the mistake of hitting their Protectorate?


It is the most common cause of Curious Qualms of Conscience. It's also likely at the root of many if not most Double Standards.

For this trope to apply, the character must regard at least one other character as deserving of moral consideration. When it's completely egocentric, It's All About Me. If instigators are surprised that people feel this way in a setting where they have no right to be, it's Nobody Ever Complained Before.

See also Species Loyalty, Ape Shall Never Kill Ape, A Million Is a Statistic, Your Terrorists Are Our Freedom Fighters, Moral Dissonance, No True Scotsman, Never My Fault, The Right of a Superior Species, Tautological Templar, and Would Be Rude to Say "Genocide". Also compare with Moral Dissonance if a Double Standard is portrayed as justified in-universe and nobody calls the protagonists out for any act they do, and Pay Evil unto Evil when being morally myopic is a must for retribution. Super Trope to Revenge Myopia. Likely to be at best a "gray" in Black and Gray Morality, Grey and Gray Morality, or White and Grey Morality. When the writers seem to wholeheartedly privilege the protagonists this way, it's a case of Protagonist-Centered Morality. The Cannibal Tribe may employ this to avoid self-depopulation while also refusing to abandon cannibalism. Related to the Original Position Fallacy, where someone supports a policy or idea because they assume they will benefit from it, and then react with outrage and shock when they realize that's not the case at all.

Contrast Hypocrisy Nod and At Least I Admit It, when they are actually far from myopic.


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    Anime and Manga 
  • In Area 88, most of the mercenaries have no moral qualms about killing enemy pilots. However, when one of their own dies in battle, cue sorrow, outrage, and manly tears.
  • Explored in Attack on Titan, with people taking horrible action but being fiercely protective of their own. After all, He Who Fights Monsters is a major theme of the series.
    • When 9-year old Eren murders two human traffickers to rescue Mikasa, the third man flies into a rage over the death of his partners. Of course, not long before that the three of them had murdered Mikasa's parents and intended to sell Mikasa herself into sex slavery.
    • A young Sasha complains about refugees eating too much food, but is known for stealing from scarce food stores meant for an entire group.
    • Tragically explored with Reiner, Bertolt, and Annie due to their role as enemy spies. Their mission has caused them to be responsible for the vast majority of tragedies in the series thus far, but at the same time they can be protective and supportive of their human comrades. All express remorse or uncertainty over their actions, but Eren states none of them are allowed to experience human emotions like guilt or regret because of their crimes. Later on, Armin uses a cruel bluff to provoke Bertolt, describing how Annie is being viciously tortured. In response, Bertolt calls him "devilspawn" and swears to kill him in revenge. Bertolt's actions as the Colossal Titan triggered the entire plot, causing thousands of deaths and untold suffering.
  • This trope kept the feuding flames fueled in Basilisk. Cycle of Revenge, indeed.
  • In Code Geass, Suzaku has some moments which qualify for this. In the first episode, he chastises Lelouch (he didn't know it was Lelouch at the time, though), for causing violence. This is in the middle of an operation to cleanse the entire ghetto, and he knew perfectly well what they were doing. Once he gets the Lancelot, he puts a stop to the resistance under the impression that the violence will just go away when he wins. The future Black Knights are nearly liquidated by the suddenly unimpeded forces of Britannia moving in (Lelouch saves them indirectly).
    • This trope is Suzaku's character. As much as he claims to use right means to achieve his ends, those "right means" include aiding The Empire in subjugating his own people and others, fighting off any resistance groups that dare oppose Britannia's brutality and illegitimate rule, and later on condemning the rest of the world to Britannian conquest, all so that he can advance up the ladder and "change Britannia from within". And whenever he's confronted on this mindset, Suzaku simply diverts the blame and makes it sound like he was forced into doing all of it, with his usual excuse being his father's legacy. All of that, and yet somehow he always has a problem with Lelouch's way of doing things, even when the only difference between them is that Lelouch actually admits that his means are (at times) deplorable, to the point that he even suffers guilt and anguish over them (whereas Suzaku, again, simply passes the blame and doesn't so much as lose sleep over his actions).
    • The show also invokes and plays around with the trope a bit with Mao. He can read the minds of anyone and hear any of their thoughts or urges, good or bad; but he's so immature, and has so little experience with dealing with people, that he automatically assumes that these thoughts make the people bad and will do terrible things to them for it (or talk them into doing said terrible things, or, if they actually do have real skeletons in the closet, simply berate them to Heroic BSoD). He's an Ax-Crazy maniac!
    • Those two examples are just the tip of the iceberg for a show full of possibly morally myopic characters.
  • In the Death Note anime, Light claims that L is evil because he used another human being as a scapegoat in Episode 2. This completely disregarding the fact that the man in question was a criminal scheduled for execution that day, the fact that Light himself killed him, and how many people Light had killed up to the point where he said that.
    • Light in general is a spectacular example of this trope, at least in the beginning, as he endeavors to kill all the criminals and bad people on the planet but sees nothing wrong with killing thousands upon thousands of people, because he's a good guy. When Ryuk mentions at one point that Light will be the only evil person left on the planet should he succeed, Light has no clue what he means.
    • The amount Light objects to the morality of an act, apart from the part in which he loses his memories of the Death Note and is not acting as Kira, tends to depend on how much it affects his plans. Even his disapproval of Mikami killing people he didn't think necessarily deserved to die yet is largely based on how it makes Kira look.
  • Zon and his band of orcs from Delicious in Dungeon see no problem with attacking and pillaging other races, yet get mad when those same races fight back against the orcs for attacking them in the first place.
  • The Devil Is a Part-Timer!: Olba has the gall to call Emi out on working with Maou, questioning her sanity. This is despite the fact that not only is he in a Villain Team-Up with Lucifer, a Fallen Angel and Maou's would-be Starscream, but is actively using him to terrorize innocent people, whereas Emi was working with Maou to stop them from tormenting said innocent people. Even Lucifer himself calls Olba out on his hypocrisy.
  • Dragon Ball:
    • Tien and the Crane Hermit swear revenge against Goku for killing Mercenary Tao, who happens to be the Crane Hermit's brother. Goku counters that Tao attacked him since he was sent to kill him and he only defended himself. Neither one of them cares.
    • King Piccolo is furious that Goku killed his minions/children and personally confronts him over it, and yet, he himself was indirectly responsible for the death of Goku's best friend Krillin, as well as countless other innocents.
    • King Piccolo's son, Piccolo Jr, is just as bad. He hates Goku and wants to kill him to avenge his father and take over the world. Goku killed his father because he coldly murdered a number of Goku's friends.
    • In the TV special, Bardock is furious that his crew is betrayed and murdered by Frieza's men and goes on a bloody rampage to avenge them. Although noble and understandable, Bardock and his crew are still hired murderers who regularly perform genocide.
    • Similar to Bardock, Vegeta despises Frieza for destroying his planet and driving the Saiyan race to the brink of extinction. This is despite Vegeta being a planetary pirate who destroyed a number of species and murdered his own partner, Nappa, for getting injured and refused to even consider bring Raditz back because he considered him a weakling.
    • In the Android Saga, when Android 19 and Dr. Gero/Android 20 show up, they slaughter an entire city full of innocent people, with 19 beating on a sick Goku and sucking the life out of him. Then Vegeta shows up and beats 19 so thoroughly that 19 tries to run for his life, after which Gero screams at him that it's enough; as Vegeta points out, Gero and 19 had come to destroy the Z Fighters, and it's only "enough" because Gero is losing.
    • Gero's entire grudge against Goku. He hates Goku because he destroyed the Red Ribbon Army. The same army that mercilessly murdered hundreds, including its own members, and Gero built them multiple killer androids for them to do just that, all so Commander Red could use the Dragon Balls to make himself taller. Although Gero probably didn't know about that last part.
    • The villainous Androids 17 and 18 from Trunks' Bad Future. This is best exemplified when Trunks, having become much stronger thanks to his experiences in the past, returns, effortlessly kicks their asses, and kills 18, and 17 furiously calls him on it, despite the fact that both 17 and 18 had spent twenty years rampaging across the Earth killing whoever and whenever they wanted For the Evulz. Trunks even calls 17 out on it before killing him as well.
      Trunks: You think this life is all about you, don't you? What about the others? The ones that you two killed?!
    • Babidi wants to kill the Supreme Kai because he killed his father to stop Majin Buu's rampage. Babidi's father caused the death of millions if not billions by unleashing Buu, including all of the Supreme Kais except one. Babidi also regularly murders others, including his own men, without care.
    • Beerus hates when others don't show him the proper amount of respect since he's a god. However, don't expect him to show any respect for others, even the Kais who are supposed to be his equals and counterparts. Or Whis who is his mentor and teacher.
    • Zamasu from Dragon Ball Super hates all mortal life, viewing them as brutal, selfish beings that abuse their god-given gifts to commit atrocities and kill each other, but he himself commits similar acts throughout the Future Trunks Saga. Present Zamasu is perfectly willing to kill his own master to advance his goals (and in the timeline where Goku Black hails, he succeeded), Goku Black's first act upon stealing Goku's body was to murder Goku and his entire family purely out of spite for Goku beating him in their sparring match, and Future Zamasu uses his god-given gifts to slaughter entire planets, as well as his fellow gods, without a flicker of remorse. When Future Zamasu and Goku Black fuse, Merged Zamasu even invokes this trope in regards to Goku and Vegeta fusing into Vegito, stating that "what becomes good when done by gods becomes evil when done by mortals... and becomes sin."
    • Baby from Dragon Ball GT wants revenge against the Saiyans for killing all the Tuffles. To achieve that end, he enslaves everyone on Earth, a race that had absolutely nothing to do with the Saiyans/Tuffle conflict, and attacks Goku and his family who were born long after the war. When Pan points out that the Saiyans who murdered his race are long dead, Baby tells her point-blank that he doesn't care.
  • Happened in Fist of the North Star, most notably with Chief Fang/Kiba Daioh and the Fang Clan. Fang and his tribe would rape, murder, pillage, plunder, and destroy entire villages, but if even one of their own died, then the chief would cry Manly Tears and swear unending revenge.
  • Fullmetal Alchemist
    • Scar is angry at the genocide of his people, but he rarely cares about the people he has killed and the consequences of his murderous actions. It's subverted in regards to his accidental murder of Winry's parents, who saved his life, in that he feels guilt and remorse over it.
    • The second Slicer plays this very straight when fighting against Ed, saying "how dare you injure my brother!", despite the fact that he was trying to violently and horribly kill Ed.
    • Envy often complains about others not fighting fair when they get the advantage over him in battle. Coming from a guy who throws around Shapeshifter Guilt Trips and dog kickings almost constantly, it rings a little hollow.
    • Pride angrily upbraids Greed for betraying his "family" but threatens to eat him and callously eats Gluttony- yeah it had a pragmatic purpose, but Pride licked his lips before doing it and was clearly very pleased with himself.
  • Full Metal Panic!: Leonard Testarossa despises Sosuke Sagara, calling him a horrible monster beyond redemption because he's killed people before, and even tries using this argument to drive a wedge between Sosuke and his Love Interest Kaname. The problem is, Leonard is the leader of Amalgam, a massive terrorist organization that's causes worldwide death and destruction in pursuit of their own selfish goals, while Sosuke's a soldier who fights to protect people with special abilities from being captured and Amalgam. Essentially, Leonard believes that ordering minions to kill people isn't anywhere near the same as pulling the trigger himself, and he doesn't get why Kaname thinks he's out of his mind.
  • Mayo Sasaki from Fushigi Yuugi Eikoden has a bad case of this. Why, she accuses Miaka of only caring about her happiness and not thinking about her duty as a priestess of Suzaku. Only, Mayo was at time trying to screw up the whole Universe of the Four Gods just because she wanted to steal Taka and his child away from Miaka. Hey, Mayo? Pot, kettle, black.
  • In the various Gundam series, the pilots can be heard screaming their friend's names when they get blasted. One example includes Athrun of Gundam SEED getting all pissed off as his friend gets shot down, even though he and his friends were conducting a sneak attack against a civilian outpost of a neutral nation (granted, it was supplying weapons to their enemies), which involved killing dozens if not hundreds of enemy personnel with large explosions, including non-combat ones.
    • He does it again in episode 29, in which Kira kills Nicol Amarfi, and Athrun flies into a rage because Kira slashed Nicol in self-defense, as he forgets that he's the one chasing after the Archangel and the Strike, and not the other way around.
    • Special mention goes to Shinn, who snaps because his family was killed during the Earth Alliance invasion of Orb. Two years later, his response is to lead a ZAFT invasion of the same country; the irony of the situation and the fact that he could be creating other children just like him completely escapes his notice.
      • Shinn also has a Freak Out! when Kira Yamato kills Extended pilot Stella (who was burning down Berlin) and vows revenge. Yet Shinn himself kills two other Extended pilots while railing about how both are monsters who had it coming. The difference? He knew Stella personally.
    • In S2 of Gundam 00 Nena Trinity seeks to avenge her brothers by killing Ali and those who employ him. An understandable objective, sure... but there's just one thing worth noting: earlier, she strafed a wedding and killed an entire family of innocent people purely because she didn't like the idea of other people having a good time when she wasn't. So, she sees no problem in killing the families of innocent people for kicks, but if anyone kills her family, she sees them and everyone associated with them as monsters. What a Hypocrite!
    • In a case of a dramatic irony, the girl who survived that onslaught, Louise, goes on to target Nena and all associated with her for revenge, developing the exact same Moral Myopia in the process. Karma ends up hitting them both, as Nena dies at Louise's hands, and Louise suffers a complete mental breakdown that, as The Movie shows, she can never fully recover from.
    • Another example earlier in the series where an A-Laws pilot tries to get revenge on Setsuna for killing some of his comrades in battle. Nevermind the fact that he had just loosed a dozen killer robots in a space station full of unarmed prisoners.
      • Setsuna himself isn't any better. During Season One, he condemned the Thrones for being excessive in their interventions, to the point that he claimed they weren't Gundams (that's huge from Setsuna). What did the Thrones do exactly? Well, outside Nena's random slaughter of the Halevy family, they attacked weapons factories and research plants like MSWAD; you know, the places where the Big Three conceive and manufacture weapons, which in the real world are considered legitimate targets (just ask any World War II bomber crew) and would have otherwise gone a long way in eliminating war from the 00 universe. And what did Setsuna's group do in comparison? Attacked whole countries at random, crippled national economies (see Moralia), incited at least one global terrorist attack and came no closer to accomplishing their main objective than when they first started. And yet the Trinitys are the bad guys?
    • In Zeta Gundam, Kamille and Jerid go back and forth with killing people important to the other (sometimes unknowingly, as with Jerrid killing Kamille's mother by crushing the capsule she was in), and both regularly accuse the other of being a cold-blooded murderernote . Kamille also gets this hilariously Narmful quote, directed at Blood Knight Yazan Gable: "How can you kill people so easily?! DIE!!"
    • Icelina Eisenbach of the original Gundam thinks that it's perfectly okay for her to betray her country to help pretty boy Garma impress his father, sister, and brother by taking over the world. When Garma's killed, she absolutely freaks out, declares the Earth Federation troops to be monsters, and leads a futile attack against them that gets her killed. It's sad, but not as sad as the creators want it to be, and it's entirely due to this trope being in full effect.
    • Char Aznable is perhaps the poster boy of this trope, even outside of Gundam. In the original series, he took active revenge against the Zabis for his father's murder and their corrupting his vision for their purposes. In Zeta Gundam, he spoke out against the Titans for committing wanton acts of genocide and other heinous crimes against the whole of humanity, all for the purpose of their vision. So what does Char do in Char's Counterattack? Oh nothing, just drops asteroids on the Earth in the hope of creating a complete nuclear winter and killing billions in the process, all so that humanity would be forced into immigrating into that wonderful utopia known as space. And he does so claiming he's fulfilling his father's vision, when in reality Zeon Zum Daikun promoted immigration to space so that the Earth could heal from human presence. Not that you'll find many Gundam fans that would claim Char did anything wrong, even when they curse the Titans and (maybe) the Zabis in the same breath.
    • Zeon has this in spades. While there are legitimate issues with the Federation, Zeon is far from tackling the issues in reality. A group that says its fighting for "all spacenoids" decides its first target are other spacenoids. Also, using oppression to fight oppression is not freedom fighting.
  • Done for Creepy Child effect on Gunslinger Girl. Thanks to their brainwashing, the cyborg girls have n awful no qualms about killing people and are indifferent to their own injuries, yet any attack on The Handler they're conditioned to protect is an outrageous affront worthy of immediate vengeance.
  • In The Heroic Legend of Arslan, in response to hearing that Pars has slaves, the young Lusitanian soldier Etoile tells Arslan that their country and people are far better than Parsians because their god Yaldabord teaches that all men are equal. But if you follow another religion, then you must be marked off and killed. Arslan naturally lampshades how inconsistent he is.
  • The Moral Myopia of the Phantom Troupe in Hunter × Hunter really pisses off Gon.
    Gon: I thought you were just cold-blooded killers. But I see that you can shed tears for your friend. SO WHY COULDN'T YOU SPARE SOME OF THAT EMPATHY FOR THE PEOPLE YOU KILLED?!
    • However, Gon has been showing signs of his own moral myopia since the very beginning and is even commented on by other characters, not really caring when fellow participants die in the hunter exams or that his training partner in Greed Island is a Serial Killer since all the other participants were strangers but he knew Binolt. This eventually comes to a head when he dedicates everything to killing Pitou to avenge Kite, even threatening to kill an innocent woman until they come with him. Ends tragically when he decides to "give up everything" for the power to brutally kill Pitou and needing to be saved from the brink of death in the next arc
  • InuYasha:
    • Koga serves as an excellent example. His Establishing Character Moment is slaughtering an entire village because his pet wolves were hungry, but enters an Unstoppable Rage when his pack is killed by Inuyasha's group, even though the group only killed the pack out of self-defense. Despite this Koga is considered to be sympathetic.
    • Yura of the Hair. During her fight with Inuyasha and Kagome, she has the gall to call them out on stealing a Shikon Jewel shard from her... the very same shard that she stole from them in the first place.
  • Inuyashiki brings us Hiro, a boy who wants to use his powers to protect his friends and family. It quickly becomes apparent that he'd rather protect them than anyone else, as he turns out to be an amoral sociopath with a Lack of Empathy.
  • When Enya Geil from JoJo's Bizarre Adventure finds out that her son has been killed by the protagonists, she swears revenge and stops at nothing to try to kill them. Said son was a deranged psychopath who enjoyed raping and killing women.
  • Asagami Fujino of Kara no Kyoukai accuses Shiki of being a clearly insane killer, and Shiki is quick to point out that Fujino herself has already brutally murdered almost half a dozen people by twisting their limbs off. Fujino (who is at this point utterly broken emotionally and in the middle of a profound psychotic break) refuses to accept that she's done anything immoral, citing that her stomach hurt. Add to that that Shiki didn't care that Fujino killed the men in the club who had been raping her every day for an entire year, because that was simply revenge and a sudden burst of killing impulse and the victims had it coming. It's when Fujino started actively tracking the guys who managed to escape and killing anyone who got in her way that Shiki thought she went too far. Of course, Shiki has a unique concept of what it means to murder to begin with.
  • Macross Delta:
    • Enemy pilot Bogue Con-Vaart, who curses humans for all the senseless death they cause...while conveniently ignoring the fact that he himself is only a few steps short of being The Berserker on the battlefield. On top of that, he utterly despises Walküre and goes out of his way to try and kill them in every single battle possible, when Walküre is only trying to counter the Hate Plague that Bogue's people are inflicting on both soldiers and innocent civilians.
    • The Windermerians in general: they hate the New UN for having annexed Windermere and for having used a Fold Weapon during the resultant war of independence. Fair enough, but the Windermerians, after securing their independence, retaliate by utilizing Mind Control on the populations of all surrounding planets when "liberating" them from the New UN (these other planets having shown minor concerns at worst with belonging to the New UN government), and declaring themselves the rulers of the galaxy by birthright.
  • Magic Knight Rayearth: The young summoner Ascot repeatedly sent his monster friends against the three heroines, with clear orders to kill the girls (and by doing so, he indirectly caused Presea's death in the anime). When the Magic Knights killed the monsters in an act of legitimate self-defense and to defend their friends, Ascot called that an atrocity and swore revenge... which he carried out by summoning more creatures, which also got killed. Happily ignoring the fact that it was he who sent them with intent to kill. In the end, Umi called him out on this, and managed to set him straight.
    • Furthermore, when questioned by Umi, Ascot states that he works for Zagato because everyone else rejects him and his monsters and accuses them of causing trouble. When Umi asks if they do, Ascot replies that they only do so when he explicitly tells them to.
  • In Magical Girl Lyrical Nanoha Strikers, Nove swears revenge on Subaru for severely wounding Cinque during the Numbers Cyborgs' attack on the Ground Forces HQ while she held her off to allow Nove and the others to escape, despite the fact that Cinque, Nove and Wendi had attacked, wounded and abducted Subaru's older sister Ginga, triggering Subaru's Unstoppable Rage and resulting in Cinque's injuries.
  • Mahou Sensei Negima! has the entire mage society condemning mind control, such as love potions, yet it is common practice to erase memories and put up wards to mentally command Muggles away from places that would be inconvenient.
  • In Martian Successor Nadesico, the Jovians very much fit this. They have a "Heroes of Justice" attitude like someone who has watched too much Super Robot anime note , which means that they have very high standards and see the world in terms of Black and White Morality. Thus, while Jovians are often personally pleasant, they generally behave in a totally merciless way in attacking Earth (since they see humans as Always Chaotic Evil). There's a quote from one that really says it all- "If only the humans appreciated life as we do, I would not have to kill so many of them."
  • Naruto
    • Uchiha Sasuke suffers from a particularly bad case of this. It's to the point where he believes that his brother Itachi isn't to blame for his agreeing to slaughter the Uchiha clan to protect Konoha from the Uchihas' attempting a coup and bloody civil war. He also believes that the Uchiha clan was in the right to attempt said coup, and that his friends and everyone else in Konoha is to blame for prospering from the slaughter by not being involved in a bloody coup that would've resulted in the loss of many innocent lives. For what it's worth, he has gone way off the deep end by then, which the others on this list can't claim.
    • During the Chunin Exams, Neji has the gall to accuse the adults of favoritism when they intervene during his match with Hinata, conveniently ignoring the fact that they only intervened because he was trying to outright murder Hinata even though she was already badly wounded and unable to defend herself from him anymore.
    • The Cloud Village also commits this in the past. When Hiashi kills the ninja diplomat who tried to kidnap his daughter Hinata to steal the secret of the Byakugan, they are outraged and demand Hiashi's body (partly for the pretext of getting the Byakugan, which gets thwarted when Hiashi's twin brother Hizashi, a member of the Branch family whose Byakugan will seal itself after his death, offers himself in Hiashi's place, preventing them from complaining about it). It's possible that they did not know the truth, but this is egregious enough that Neji lampshades it when telling the story to Naruto, and Yamato later reminds the Raikage that the Leaf Village reluctantly accepted the Cloud Village's demand to avoid war when he proves dismissive of Naruto's request to save Sasuke.
      • The Raikage is also very proud of the fact that Kumogakure is the only major village to not produce any members of Akatsuki, and also berates some of the other major villages for going so far as to hire Akatsuki for certain jobs. When the Tsuchikage points out that he hired Akatsuki to counter Kumo's continued military expansion during a time when every other village was in the process of disarmament, the Raikage responds with righteous indignation. It probably would have lead to a huge argument if Danzo (who is also an example of this) hadn't interrupted.
    • And speaking of Danzo, his idea of the right thing to do puts him second only to Orochimaru for trauma produced. If that. Danzo has a standard policy of abusing and brainwashing small children into his minions, he's strongly implied to have conspired with Orochimaru after Orochimaru betrayed the village. He's also responsible for Kabuto's Start of Darkness; Not only did he blackmail Kabuto and his mother figure into spying for Root, he set them up to kill each other when he felt that they knew too much and had become a liability. Consequently, Kabuto betrays Konoha. Most importantly, he's the one who leaked the fact that Naruto had the Kyuubi sealed inside him and is responsible for the boy's rotten childhood. He is clearly in the top five evil people stakes for the series, but he doesn't think he's a bad person.
  • One Piece:
    • In the Water 7 saga, the Foxy Pirates challenge the Straw Hat crew to a best 2 out of 3 Davy Back Fight, where pirate crews bet their own members in competitive games. After the Straw Hat crew won the second round, it was time for them to choose a member from the Foxy crew. Because the third round is a fight between captains, Nami suggests choosing Captain Foxy so that they would win the third round by default. The Foxy Pirates then begin to yell and jeer at her for such a dirty tactic, never-mind the fact that they have been blatantly cheating throughout the competition, something Robin was quick to point out.
    • In Water 7, the Franky Family brutally beats up Usopp and steals the money he was carrying. The Straw Hats in turn raided their base and beat the living crap out of everyone there. Franky is furious that anyone would dare to harm his family, never mind that his family started the entire conflict. It's worth noting that they felt that their attack was justified because Usopp was a pirate who they assumed to have stolen the money in the first place.
    • Spandam. The best example of this would probably be his calling Robin a selfish bitch for refusing to die so he can get a promotion. Not long before that he was ranting about how great and kind he was and what a bitch Robin was, apparently forgetting about condemning all the marines under his command to death and refusing to retract the command in order to save face. Damn pirates, always getting in the way of justice.
    • Absalom from the Thriller Bark arc. When he's not running from Zombie!Lola's attempts to force him into marriage, he's trying to force Nami into marriage.
    • Boa Hancock Does Not Like Men because the first men she met in her life (she lives in a Lady Land) captured her and sold her to the World Nobles as slaves, which has also left her with a fear of being subjugated thereafter. At her debut, Hancock is highly arrogant, shows little concern for the well-being of her subjects, and generally believes that everyone has to capitulate to her (and most people will); this doesn't exactly give her much moral high ground over the World Nobles, let alone the entire male sex. Unlike Gild Tesoro below, Hancock is portrayed as a sympathetic character, whose aforementioned traits haven't disappeared after the reveal of the Freudian Excuse, albeit toned down and portrayed more comedically.
      • On that topic, Hancock's younger sisters Marigold and Sandersonia happily enable her behavior. When Luffy (who had earlier gone out of his way to conceal their slave marks while they were trying to kill him) asks Hancock to go to Marijoa, where the sisters were enslaved, so he can rescue his brother, they start screaming about what a cruel, selfish man he is and demand that Hancock petrify him.
    • Also, Arlong. Fish- and Merfolk have been victims of Fantastic Racism from humans for a long time. So when Arlong comes into a position of power, what does he do? Enslave a town of people, kill a girl's surrogate mother before her eyes and then forces the girl to work for him, and basically go on and on about how fish people are "the superior species" and being a racist jerk. It is later revealed that Arlong based his operations and priorities (tyranny, slavery and hoarding wealth) on his knowledge on human society, and he was trying to obtain the freedom and power he couldn't get as a fishman on a dry land by trying to act like a human, more specifically the Celestial Dragons, arguably the most sickeningly evil characters in the series.
    • Arlong's spiritual successor, Hody Jones, is even worse since he lacks Arlong's love for his fellow fishmen. He rants about the evil humans have done to fishmen and how anyone who sympathizes with humans are traitors who needs to be killed. Unlike Arlong, he never experienced any misdeeds or racism from humans. He's just a product of living in a very negative environment where hatred against humanity is often preach. He also coldly murders innocents, fishmen, mermen, and human alike to achieve his goals and enslaves humans and rides around on them like horses. Jimbei outright calls this playing Celestial Dragon.
      • Hody also displays this trope outside his misanthropy. Vander Decken, who Hody had allied with to kill off Shirahoshi, decides to hurl the country-sized boat Noah down on Fishman Island, putting everyone on the island, including Hody's crew, in danger of being squashed. Hody labels Decken a traitor for this and climbs up the ship to give him a piece of his mind. However, Hody himself decides that dropping Noah on Fishman Island is a good idea, and tries to kill Decken to shut off his powers while the ship is still above the island. Evidently, he wasn't mad that Decken was going to crush his crew, but just himself, casually acknowledging that thousands of his men are going to die and planning to replace them with human slaves.
    • While we're on the subject, the Celestial Dragons absolutely live for this trope. Descendants of the kings that founded the World Government, they have become incredibly insular and aloof to the point that they believe that having their every whim fulfilled is much more important than the lives or freedom of anyone else. Get in their way on the street? They'll happily have you shot, or enslave you, depending on their whims. They take Moral Myopia to a whole new level.
    • Donquixote Doflamingo is another major example. While he did have a very hard childhood, it all changed when he was taken in by a gang of teenagers who quickly made him leader because of his Conqueror's Haki. It is obvious Doflamingo, and by extension is crew, considers crimes against him to be worthy of death. This makes a lot more sense when it comes to light that he was born a Celestial Dragon and his family left the nobility and that's where his attitude comes from.
    • Viola is a minor example, expressing a mild distrust of men (nowhere near as much as Hancock above) because they all lie to her. She says this to Sanji, who had been captured and beaten up because she manipulated him.
    • Gild Tesoro, the Big Bad of One Piece Film: Gold was once enslaved by the World Nobles. Toward the end of the film, he's displaying the exact same god complex over everyone.
    • Pekoms wholeheartedly serves one of the Four Emperors, Big Mom, who is notorious for destroying entire countries when they fail to give her what she wants. He later learns how this feels when the crew of another Emperor destroys his own country when they aren't given what they want, promptly flying into a screaming rage and swearing vengeance on the culprits.
    • Vinsmoke Judge is The Social Darwinist who thinks Virtue Is Weakness, and that Might Makes Right. He's not afraid to use his own soldiers as Human Shields, and spent most of the arc threatening Sanji's father-figure Zeff to get his cooperation. When he realizes that the Big Mom Pirates are going to kill him and his family, he breaks down and begs for his life. Those around him, even his own family, mock Judge for his Villainous Breakdown.
  • Ranma ½ is full of this, with "heroic" and "villainous" characters alike capable of deploring the antics of others... while seeing no problem with doing the same thing themselves. Tatewaki Kuno may perhaps be the best example of this in the characters; his statements about what makes a person moral (and he, naturally, is the most moral and honorable person in town if you listen to him) and his actual actions are pretty much exact opposites.
  • Rosario + Vampire:
    • During their fight, Kuyou goes on about how Humans Are Bastards because they're petty, betray, lie, cheat, steal, and hurt other living things without batting an eye. It doesn't really hold water since Kuyou is saying all of this after he just immolated Tsukune in cold blood right in front of his friends and while he's beating Inner Moka to a bloody pulp.
    • Gyokuro has hated Moka since the day she was born because her existence was one of the main reasons Issa gave more attention to Akasha than her. When Moka disfigures her with a kick, she is infuriated not simply from the injury but that Moka would have the gall to attack her own stepmother, as if she'd actually been a good enough one to deserve any respect from Moka.
  • The Buff Clan from Space Runaway Ideon are completely blind in this regard. You've agreed to an honorable duel with a Terran? It's okay to not play by the rules, because they sure won't! You invade their planet and they won't surrender? What a bunch of brutal savages! They get called out on their failures to live up to their "samurai" ideals several times.
  • In s-CRY-ed, both lead characters border on this in terms of how badly they freak out when their friends are hurt or killed, despite the number of people on either side they have personally done serious harm to with out batting an eye.
  • In Sgt. Frog, Natsumi Hinata, primary defender of Earth, will beat the tar out of Harmless Villain Keroro and his platoon any time they try to Take Over the World. But no matter how many times Apocalypse Maiden Angol Mois tries to destroy the planet, Natsumi has never laid a finger on her.
  • One of the reasons Thorfinn became The Atoner in Vinland Saga during the "Farmland" saga was the realization that he was suffering from moral myopia during the prologue. Thorfinn was driven by the desire to avenge his murdered father, but he himself killed many men who were likely the fathers, brothers, and/or sons of other people as well. After being Made a Slave, Thorfinn had a long time to reflect on this and decided to give up fighting and killing forever.
  • YuYu Hakusho
    • In Chapter 44 of the manga, while Yusuke and Kuwabara are recovering from their wounds sustained in the Maze Castle arc, two demon half-breeds impersonate them and attack some rival Delinquents at the Kasanegafuchi school. After expressing outrage over Yusuke and Kuwabara's dirty tactics, despite having been dishonorable in the past and knowing that Yusuke and Kuwabara never acted this way before, (lampshaded with "Thug logic! Gotta love it!" in the margins), the Kasanegafuchi delinquents beat up Kuwabara's friends and use threats to force two students to tell Yusuke and Kuwabara to meet them to settle the score.
    • Also, later on, [[spoiler:Yaminade no Itsuki gets hit hard with this, being Sensui's boyfriend and Psycho Supporter. When Sensui dies, Itsuki tells off the heroes and accuses them of being Hypocrites for (dub quote) "training a boy to kill and then expecting him not to kill as a man". Despite his severe moral myopia in regards to Sensui's Misanthrope Supreme/Kill All Humans worldview due to Mad Love.

    Comic Books 
  • In Y: The Last Man, "Ring of Truth", 355's archenemy Anna Strong sends a couple of her lieutenants to kill her and she (355) quickly dispatches both of them. This triggers the Mama Bear in the arch-villain, who then proceeds to attack the heroine in full on moral outrage and revenge mode.
  • Batman villainess Poison Ivy frequently reacts this way to her beloved plants being pruned. Gaia save you if you use weed killer. Meanwhile, she kills one or two humans per appearance. Of course, in Ivy's case its sort of justified since its implied she hears plants scream in pain whenever they're damaged (plants DO notice things like that), but its hard to tell if it actually happens or if she's just so mentally unbalanced she imagines it.
  • Lewis Prothero in V for Vendetta had worked in a death camp with no remorse, but valued his doll collection like most people do their children. V causes him to have a mental breakdown by destroying them.
  • One of the Irish mercenaries in Sin City gets angry at Dwight for killing his fellow mercs... despite the fact they were trying to murder Dwight.
  • Example from Superman's rogues gallery - after Kryptonians destroyed Amalak's homeworld, he went on a centuries-spanning rampage, killing any and all Kryptonians he could find, even those who had nothing to do with the genocide of his people. He didn't mind innocents getting caught in the crossfire either.
  • The X-Men villains the Children of the Vault are pretty open about their ethical beliefs:
    Rogue: So it's a crime to kill your people.
    Cadena: Yes.
    Rogue: But not to kill mutants or humans.
    Cadena: That's just pest control.
  • Secret Six
    • The man who had Catman and Cheshire's son kidnapped calls Catman out on this. He bluntly states that their son could never have had a happy life growing up with Cheshire and/or Catman since both of them are murderous criminals. He also notes that neither of them have the right to play the victim card since Cheshire is a mass murderer who nuked a country and Catman doesn't care about that. Catman is forced to concede these points, and he decides to leave his son to his new life and tells Cheshire that he is dead so she won't try to look for him herself.
    • Deadshot invokes this trope to Lady Vic, a fellow assassin who once threatened Deadshot's daughter in order to get him to stand down. "A job is a job. And I would have done the same thing. No, we ain't clear."
    • Bane, after a lifetime of murder, destruction and brutality, is shocked to discover that he's set for Hell when the team briefly goes there to rescue Ragdoll II. Bane insists that he followed a "code of honor", I.E avoided certain types of crimes like rape or killing children. In his mind, thats the same thing as actually being a good person. The demons laugh at him, and tells him that "men of honor" are a dime a dozen among the damned, and him following a personal moral code doesn't protect him one bit from the consequences of his sins. However, Bane takes the exact opposite moral from his experience and decides that if he's damned anyway he might as well become The Unfettered when they're back on Earth.
  • One of Superman's enemies was '90s Anti-Hero Manchester Black, the leader of a group of "superheroes" who executed supervillains and gained a lot of public support for doing so. When Superman challenges them to a fight and pretends to use lethal force against them, Black is horrified that Superman is using the exact same methods that he had against him.
  • A humorous example was Howard the Duck's enemy Doctor Bong, who years after his conflict with Howard, attacked She-Hulk, thinking she was a bad influence on his five genetically-cloned offspring that he was raising as his sons. (He thought she was causing them to find violence attractive; sure, fighting her is going to prove it isn't, right?)
  • Art Spiegelman's Maus tells the story of his father Vladek's survival of the Holocaust, and the horrors his endured for being a Jew. Yet as an old man, Vladek thinks nothing of acting racist toward blacks.
  • Back when the Apartheid government was still in power in South Africa, several storylines in Bloom County addressed it. (Portraying it in a negative light, of course.) In one such storyline, the strip's resident Jerkass Steve Dallas (who was not particularly racist, but really didn't care about the issue) had to bail his sister out of jail after she and her sorority had been arrested in an anti-Apartheid protest that had turned violent. After listening to her reasons for doing it, Steve scolded her by pointing out that her sorority refused to admit blacks; something she was unable to reply to.
  • Gold Key issue #4 of Wacky Races posits in the story "Follow Through To Yoo Hoo" that all the racers (even virtuous Peter Perfect) use a book entitled "How To Win A Race By Hook Or Crook," written by the series' token villain, Dick Dastardly.
  • The Transformers (IDW): In the various books the Decepticons often act like they are an oppressed people now that the war is over, while conveniently forgetting the four million years of murder, torture, genocide and other atrocities they committed against both many alien races and their own kind.
  • In Flashpoint, the Reverse-Flash really rubs it in his nemesis' face that the Crapsack World was all The Flash's fault because The Flash went back in time to save his mother...from the hands of the Reverse-Flash.

    Fan Works 
  • Lampshaded in the Back to the Future fanfic Back to the Future Prequel by Doc, who wonders how Hank can care so much about Doc accidentally hurting his sister while being completely unconcerned about threatening Marty.
  • The Magical Girl Lyrical Nanoha Strikers example is lampshaded in Relationships Series when Lindy (gently) reminds Nove that Cinque's injuries happened because she attacked on Scaglietti's orders, but that people can forgive her because in her heart, she now understands this and regrets it.
  • Subverted in Mai-HiME by Natsuki, who has no pretensions of being a paragon of morality, admits to having no moral high ground in Windows of the Soul, regarding Umi Tsuda, the fiancee of a First District member Shizuru had killed, and who, in the fic, tries to kill Shizuru. Natsuki admits that what Shizuru did to Umi's fiancee was terrible, but while she understands why Umi would seek revenge, she cannot agree or sympathize, simply because if Shizuru took away someone close to Umi, Umi is now trying to take away someone close to Natsuki.
    Natsuki: For me, and for this woman, it's far simpler. I stand here and you stand there. You've lost your precious things, so in order to satisfy your desire for justice you seek to take mine. And I won't let you, because Shizuru is my precious thing.
  • Checker Monarch, the villain of Getting Back on Your Hooves is perfectly willing to exact a convoluted plan to ruin Trixie's life (in retaliation for Trixie trying to be happy because they're sisters and Checker hated sharing the spotlight with her in any way) that runs the risk of financially ruining the Apple family, because doing so won't cause any trouble for her. A little later she is enraged (a later attempts to seriously wound or kill Rainbow after a Villainous Breakdown) at Rainbow Dash's ruining said plan by failing to act according to Monarch's predictions, despite Dash's being a completely unwitting pawn in the whole affair. Specifically, she expected Dash to lash out at filly-aged Trixie. Bear in mind that Checker Monarch is, very intentionally, a complete sociopath.
  • In Perfection is Overrated, some of the SUEs follow this ideology, caring about those they care about while being willing to inflict suffering and death on everyone else for the sake of their goals and the former groups- and this is them at their most moral. The only exceptions are Mariko (who is genuinely the most morally superior of them all) and Hitomi (who has no morals or people she cares about).
  • Escape From The Hokage's Hat: Danzo doesn't want anything bad to happen to Konoha. He has zero problems doing this to other villages to ensure this. Kakashi preaches that you don't abandon your allies or you are worse than trash yet when Sasuke does just that (and is promptly hit by Laser-Guided Karma) he mopes about everyone hating Sasuke for it.
  • Dead or Alive 4: The Devil Factor: When Dante reveals his fratricide of Vergil to Ayane, the latter, despite having wanted to kill Kasumi for years, finds herself nauseated at that information. Indeed, her hatred of Kasumi actually begins to waver at that thought.
  • The Lunaverse:
    • The Apples have this about their monopoly. They see it as okay to do whatever it takes to maintain their stranglehold at others' expense and Luna help anyone who dares get in the way. Applejack at least seems genuinely clueless about why it's a bad thing and appears convinced that they couldn't survive without it, but Apple Bloom is decidedly hostile whenever someone brings it up.
    • Discussed in Carrot Top Season. When Trixie tries to dissuade Carrot Top from helping look for the foalnapped Apple Bloom, CT guilt-trips her by saying that she wouldn't have the same attitude if it were Dinky who fell victim.
  • In A Midsummer Night's Dream chapter 9, the griffon ambassador expresses displeasure about not being told about the arrival of Midsummer Night and its pilots. Yet when Celestia reminds him of his own nation's similar obligations to inform Equestria of unusual activity, he tries, however clumsily, to worm his way out of it.
  • Renegade Reinterpretations explores this with regards to canon's portrayal of Morinth, suggesting that 'If Bioware hadn't tried to play the emotional anvil by having Morinth's only victim with a face be apparently the only young, pretty, white, harmless, nice virgin girl on the pit of vice and sin that was Omega, and instead let it be some Omega crime boss who caught Morinth's notice for his inner-fire, most people would find the exact same character a lot less evil.'
  • ''Legacy Of The Rasengan:Naruto'': A angry Naruto calls Sakura out on this. He points out that for all the times he and other people have tried being good friends to her, Sakura just keeps brushing them off for Sasuke. He also angrily points out how she never thinks of how her actions affect the people around her but doesn't care as long as she impresses Sasuke, which isn't helped by the fact that the reason he's chewing her out is because she impulsively broke into Naruto's apartment and stole his scrolls (even in context it isn't justified).
  • Rosario Vampire: Brightest Darkness:
    • Dark suffers from this. For example, in Act III chapter 8, after being resurrected/resummoned after Tsukune's inner ghoul killed him, he tries to murder Tsukune outright because of the ghoul, knowing full well that in killing Tsukune, he'd be doing the exact same thing to Moka that the ghoul did to Mizore. Furthermore, in Act VI, when Arial nearly kills Mizore in a jealous rage, Dark comes up with Lame Excuses to justify Arial's behavior, when he had previously killed people just for looking at Mizore the wrong way; however, the situation with Arial can be justified, since she's his guardian angel and Dark just cannot live with forsaking her.
    • Also in Act III chapter 8, Felucia and Mizore, after openly supporting Dark's view that Tsukune's inner ghoul is too dangerous to be kept alive even with the Holy Lock, actively fight Moka and Kokoa to prevent them from stopping Dark from killing Tsukune. Kokoa calls them out on it, pointing out that they know how it feels to lose someone they love and are doing the same thing to Moka; while this gets through to Mizore and causes her to hesitate, Felucia is not so easily swayed.
    • In Act III chapter 24, when Apoch and Astreal regain consciousness after getting beaten up by Inner Moka, they're instantly terrified at the sight of her and scream about how she's going to kill them. As Inner Moka points out, they have little room to talk, considering the fact that the entire reason Inner Moka beat then up in the first place is because they tried to kill Yukari. Additionally, in Act III chapter 23, they remark that they distrust Yukari to be around Ahakon because she "never learns and chases after those who are taken," and when their actions cause Ahakon to break up with them in favor of Yukari, they themselves spend the rest of the fic chasing after Ahakon, who is now already taken, and even try to seduce him and steal him back at least once.
    • The original Jovian and Jacqueline who served as Hokuto's Co-Dragons absolutely thrive on pain, violence, and mass destruction... as long as they're the aggressors, not the victims. Case in point: in Act IV, Jovian had previously killed the original Apoch in cold blood during Act III and spent several chapters of Act IV going on a massively destructive rampage through Tsukune's hometown alongside Jacqueline For the Evulz, but in Act IV chapter 28, the minute Apoch and Astreal successfully kill Jacqueline, Jovian completely drops all pretense of playfulness and starts spamming Wave Motion Guns at the Ezranas in an Unstoppable Rage.
    • Hokuto himself. He holds the nihilistic view that all life, human and monster alike, is naturally evil and violent, with living things destroying everything around them for no good reason. He himself is just as violent and destructive, with Jovian and Jacqueline's aforementioned rampage in Act IV being done on his orders.
    • After accepting her role as Dark's guardian angel/mother figure in Act VI, Arial insists that Mizore isn't good enough for Dark in part because Mizore doesn't respect her; considering the fact that Arial had previously nearly murdered Mizore in a jealous rage, stole her engagement ring right off of her hand, and is continuing to be a complete jerkass to Mizore despite all of her attempts to reason with her and win her approval, Arial has done absolutely nothing to deserve any respect from Mizore.
  • In the Valvrave the Liberator Continuation Fic The Return H-Neun calls Nao out for not feeling anything when she shot a cannon at a ship full of his countrymen, who he then had to see slaughtered. She promptly pointed out that they were soldiers who had been attacking them and he did worse on Module 77 under Cain's order, killing students who weren't capable of fighting back and using poison gas so he's not innocent himself. Once she's gone, he does agree and needed to take his anger out on her for living as a traitor rather than dying loyally.
  • in Hail Odysseus, Draco Malfoy is furious when Harry and Ginny tell him that they had Blaise Zabini killed and are going to have Pansy Parkinson fake a murder-suicide, while ignoring that he was actually paying Blaise Zabini to kill Harry and the only reason he did not do it himself was because he is a coward.
  • Ambience: A Fleet Symphony:
    • Several times Damon and co. encounter bad guys who try to use I Have a Family to beg for mercy, yet somehow see no problem with slavery, murder, rape and doing all sorts of evil to others who have families too.
    • The Abyssals claim they're morally "more worthy" of Earth and despise mankind for its misdeeds, yet conveniently overlook the equally or even more heinous wrongdoings of their commanders.
    • Shiranui sees nothing wrong with being insubordinate and putting her ship sisters ahead of the needs of the fleet. Yet when Suzukaze does the same it's suddenly disgusting. Furthermore, despite her self-declared protective feelings for her ship sisters, she doesn't even stop to contemplate how she herself would react if, like the deserter, one of her own ship sisters were to turn on her for defending them.
  • In The Dresden Files fic Business, the mob boss Marcone explains how he's different from other criminals because he's motivated by the greater good, and they're just greedy parasites...while he's torturing an insurance salesman into lowering his prices. Yeah. That's not greedy at all. In the same scene, Marcone claims that Harry's vigilante efforts to punish criminals are self-righteous and naive, but his own vigilante efforts to punish criminals are somehow not.
  • In anti-Conversion Bureau stories, the PER and the Equestrians are often called out for their villainous actions but they're all too quick to act like they're the innocent victims of a hateful conspiracy.
  • In The Babylon Effect, the Minbari are called out on this by an Asari matriarch. The Terran-Minbari War started when a Terran Alliance ship panicked and killed a Minbari leader, but during a prisoner interrogation, Matriarch Benezia tells a Minbari commander that, by that logic, the killing of an Asari matriarch who was trying to negotiate a peace between Terra and Minbar should justify the Asari wiping out the Minbari. After all there are individual Asari who have been alive since before the last Great War, so by the Minbari's logic, they are an older, wiser and superior race, and therefore there's all the justification they need. The Minbari commander starts to realize how stupid their holy war has become.

    Film — Animated 
  • The Angry Birds Movie:
    • (King) Leonard and a small army of his piggy subjects sail over to Bird Island, lull the residents into a false sense of security with false acts of kindness and proceed to steal their eggs with the intention of eating them. When the birds spurred on by Red start attacking their village in retaliation, the pigs are all too quick to act like they’ve done nothing wrong and frame the whole thing as the birds being Ungrateful Bastards.
    • On a minor-but-no-less-Jerkass note, the pig’s ship wrecks Red’s house when the former first arrives and at no point do they apologise or offer to help fix it (keep in mind that Red built that house himself and had no help due to spending most of his life as a pariah). But when the bird's rescue mission leads to his house getting wrecked, Leonard is pissed. For extra Kick the Dog points, when Red rightfully calls him out, Leonard brushes it off with “Your house was ugly!”
  • Played for Laughs in Megamind where, after an entire film of looting, stealing, and destroying, Megamind declares it's wrong of Tighten to steal because "he's the hero" without even a hint of self-awareness or irony. Conversely, Megamind believes he's unable to do right thing because he's the villain. He gets way better in the end, realizes he's free to do whatever he wants, and decides to pulls a Heel–Face Turn and save the day.

    Film — Live-Action 
  • Star Wars
    • In A New Hope, Moff Tarkin promises to spare Princess Leia's home planet of Alderaan if she tells him the location of the Rebel Alliance's headquarters. He blows up Alderaan anyway once Leia tells him. When it turns out that the location of the Rebel base was false, he acts shocked that Leia lied to him.
    • In Revenge of the Sith, Anakin kills a helpless Dooku, but he is shocked when Mace Windu is trying to kill an apparently helpless Palpatine, to the point of attacking Windu to save the Sith Lord. Mace calls him out on the hypocrisy in the novelization and Anakin doesn't have much of an answer. He actually expresses some remorse over killing Dooku, saying it wasn’t “the Jedi way”. It is ultimately subverted though, as Anakin's reaction was less about morality and more that he needed Palpatine alive and while Dooku is his despised enemy who cut off his arm, seriously injured his master and attempted to kill the woman he loves, he views Palpatine as a father figure (and his ticket to saving Padme).
    • In The Force Awakens, what does Kylo Ren, the one who betrayed his mentor, the Jedi Order, both his parents, and the whole galaxy, have to say when he comes face to face to the defected Stormtrooper Finn?
  • Captain America: Civil War: Helmut Zemo seeks to avenge his family, who were killed during the Avenger's battle with Iron Man's creation Ultron, but he ends up killing multiple innocents who surely had family of their own. He does seem to acknowledge this, seeing as how he apologizes to Black Panther for killing his father.
  • Black Panther (2018): Killmonger blames white people and Wakandans for the suffering of black people around the world, accusing the former of colonizing and pillaging Africa and condemning the latter for hoarding advanced technology that could be used for helping the African diaspora. While he does have a point about what Europeans did and how Wakanda could have helped the situation if it wasn't so busy being a Hidden Elf Village (which T'Challa acknowledges by the end and endeavors to fix), his ultimate plan is to use advanced Wakandan technology to conquer and rule the world- basically doing exactly the same thing the Europeans did, but palette-swapped. And despite disparaging Wakanda for holding back all the really nice toys for itself, he burns the Heart-Shaped Herb garden to ensure that he alone will possess the power of the Black Panther.
  • 28 Days Later: "You killed all of my boys." (Several of whom had been involved in an attempt to kill Jim and were preparing to rape his girlfriend Selena and the other female in the party, a 14-year-old girl, which was disturbing even by West's standards.)
  • In Children of Men, Patric, one of the two men sent to kill Theo, takes it personally when Theo inadvertently kills the other assassin in the process of saving his own life. When they meet again near the end of the film, Patric even knees him in the groin, shouting about his fallen comrade: "He was nineteen!" (because young people are viewed as precious as human beings had stopped having children).
  • In The Mist, a supremely annoying hellfire-and-brimstone preacher lady is shot by a good guy after commanding her flock to sacrifice a young boy to the monsters that invaded (being cooped up in a Walmart for a week with monsters outside will make you try anything.) The response from the flock: "You murdered her!" Note that the preacher lady had already "sacrificed" (read: murdered) several people herself by that point.
  • In Monty Python's The Meaning of Life, in the scene set during the Zulu wars. A trooper comes up to John Cleese's character to report on the extensive casualties in the horrific battle raging outside, but Cleese replies that "We've got a bit of a situation. One of the officers has been injured" (his leg disappeared in the middle of the night... long story). The trooper reacts with shock that one of the officers has been injured, and forgets all about the many soldiers killed or horribly maimed, as someone important has been hurt.
    • Later in the scene, a British soldier remarks that while killing more than a dozen Zulu would probably earn him a medal, killing Britons would earn him the death penalty.
      • That's a paraphrased quotation from Bertrand Russell at the outbreak of World War I: "Two weeks ago if an Englishman killed a German he was hanged. Today if an Englishman kills a German he is a hero."
  • In Reservoir Dogs, Mr. Pink and Mr. White express outrage over Mr. Blonde shooting a number of people in the bank. White later admits to having killed a few cops during the escape. Pink asks, "Any real people?" White responds, "No, just cops." Later conversations establish that White and Pink believe that "a professional" will kill people if they try to block them from their goals, but not without reason.
  • The Proposition:
    • "There's a little something called the law of reciprocity. You kill one of theirs, and they kill one of ours. Here's a piece of general advice: if you're going to kill one, make sure you bloody well kill them all."
    • One of the main themes of the movie is civilization versus savagery, with Arthur Burns representing savagery. He thinks like a wild animal and only cares about his family. Everyone else is fair game to be raped and/or murdered.
  • In A Fish Called Wanda, Otto and Wanda double-cross George, the head of the group of robbers, and go on to steal the profits of their heist. When they find out that the locker the loot was supposed to be in is empty, a sign that George was Properly Paranoid, Otto starts furiously shouting about people never trusting him.
    • And just before the locker is opened, Wanda is preparing to hit Otto over the head and make off with the money from the heist herself. She refrains only because she needs him until the loot is recovered.
  • In A.I.: Artificial Intelligence we see a group of humans that make a sport and spectacle of publicly destroying sentient robots in various ways. They are shown having great concern when the possibility that a child has gone missing on their grounds and that it may have been confused with a robot is presented to them. Meanwhile, the crowd who've gathered to see this show end up rioting when the MC tries to have the child-mecha David dissolved in acid, and it's clear that they did this mostly because the MC failed to prove that David was a robot.
  • In Apocalypto, the leader of the slavers, Zero Wolf, is perfectly content with leading his men (and among them his son) to Rape, Pillage, and Burn the jungle villages, enslaving its dwellers and even killing their babies; however when one of those villagers, Jaguar Paw, kills his son in self-defense, he starts an implacable chase to kill that man.
  • Taken 2: Done by the Big Bad. Bryan is the bad guy for killing his son... who had abducted who knows how many women and sold them into sex slavery. Bryan tries to remind him that the son started it first by kidnapping Bryan's daughter, and not only does the Big Bad ignore it, he promises to complete his son's work.
  • In Star Trek II: The Wrath of Khan, Khan is enraged by the deaths among his crew on Ceti Alpha V and condemns Kirk for them, while managing to completely forget that he was also nearly responsible for killing Kirk's crew.
  • John Harrison in Star Trek: Into Darkness genuinely cares for his crew and would do anything to avenge what he thought was their deaths but gave very little thought about using Kirk and the Enterprise crew, even after they risked their lives to bring him in alive against orders. Then it's revealed he's this timeline's Khan and he gets even worse.
  • Road to Perdition offers a heart breaking example: Mafia Hitman Michael Sullivan asks his boss John Rooney for justice against Rooney's son, Connor, who killed Michael's family. Michael has been loyal to Rooney all his life, and maybe Rooney loves Michael more than his own son, so when Rooney calls out Michael for this trope it is not only a "The Reason You Suck" Speech, but Rooney makes clear that everyone in the Mafia has crossed the Despair Event Horizon. You can see it at the quotes page.
  • Pirates of the Caribbean: Davy Jones fully expects those he makes deals with to pay back their debts to him, demanding good faith at all times, but is treacherous and feels no obligation to return in kind.
  • In Casino Royale (2006), Valenka was terrified when Obanno attacked her boyfriend Le Chiffre and threatened to mutilate her. Later in the film, however, she's smug and devoid of pity when Le Chiffre takes Bond and Vesper captive.
  • In Falling Down: D-Fens deals with a lot of various annoyances, but sees nothing wrong with his disproportionately (except in the case of the Neo-Nazi and gangbangers) violent reactions to them. An example is when he attacks the Korean store-owner. He is offended that the guy thinks he is a robber, and is willing to pay a (fair) price for his soda, but sees nothing wrong with smashing up the man's store, taking his bat, and making racist remarks. Prendergast sums it up quite nicely:
    Prendergast: So he stole your baseball bat, but he paid for your soda? Oh, this guy's discriminating.
  • In Dungeons & Dragons the main character, Ridley, is a thief and constantly steals from others, but is shocked when another thief robs him. This is explained as being because he believes in Honor Among Thieves, and didn't realize that other thieves don't necessarily hold the same view.
  • In Kingsman: The Secret Service, Valentine is perfectly okay with committing global genocide, as long as he's not directly witnessing it. However, when Merlin activates his implants, killing all of his underlings and associates, he calls Eggsy out for "killing all [his] friends".
  • The inbred hillbillies in The Millennium Bug are willing to kidnap and rape innocent people, but act like their captives killing one of their own is a horrible thing.
  • In Clash of the Titans (2010), Zeus is made aware of his son Perseus but refuses to show him any favor. He says his son has shown no love for him either, casually ignoring the fact that Perseus is a discarded byproduct of one of Zeus's nights of lust with a mortal woman. Eventually Zeus warms up to Perseus and helps him on his quest, even claiming him as his own in the end.
  • In the 1999 film The Corruptor, Danny Wallace (Mark Wahlberg) is an Undercover Cop from Internal Affairs sent to investigate Lieutenant Nick Chen (Chow Yun-fat) for corruption, which disgusts Danny's father that his son is a Snitch. Yet Danny's father himself is a former Dirty Cop that took bribes. Apparently to him there's nothing wrong of taking bribes from criminals but going undercover to catch dirty cops is.
  • In the 2005 film Mysterious Island, Nemo's rant against greed when he mistakes one of the protagonists for a treasure hunter rings pretty hollow, since it's delivered from the comfort of his opulent island compound. Moreover, despite being a veteran who lost his wife and daughter to war and abhors violence, he evicts the protagonists from his compound and leaves them at the mercy of the island's Dire Beasts the moment he doesn't get what he want from them.
  • Friday the 13th (1980): Everything Pamela Voorhees does throughout the film is to prevent Camp Crystal Lake from reopening, in order to avoid another tragic incident like Jason's drowning. However, Pamela causes more than one tragic accident in pursuit of this goal, killing multiple counselors, setting fires, and poisoning the water.
  • Resident Evil: Extinction: Alice gets ambushed by a family of rednecks who attempt to rape, rob, and then kill her, and their comments imply they have done this before to many other survivors. When she fights back and kills one of them, they are completely horrified and mourn their comrade. They call Alice a monster and throw her into a pit filled with zombie dogs, but she turns the tables and sets the dogs on them.


  • Lampshaded in A Brother's Price: Ren admits that it is hypocrisy to tell Jerin he is allowed to reject women, after having seduced him against his (rational) wishes at the beginning of the novel. And the whole Whistler clan, whose grandfather was kidnapped, but who, of course, would be furious if someone kidnapped their brothers.
  • The Chinese and Russians in Dale Brown books. To them, it's perfectly fine to throw their weight around, commit atrocities and break treaties. If the Americans remotely try to stand up for themselves? It's imperialist aggression! If Pat McLanahan shows them the error of their ways they whine like babies throwing a tantrum.
  • In a story from The Case-Book Of Sherlock Holmes, a man conceals his sister's natural death so he won't lose access to her fortune until after he cleans up at the horse races. He defends his actions to Holmes, insisting that he did nothing that was disrespectful of the dead, even keeping his sister's body safe within the family crypt. Nobody points out that he'd first had his servant drag a body that was already in the tomb from its rightful resting place, burn it in the stove piece by piece, and then throw the ashes out with the trash.
  • Conan the Barbarian
    • In Robert E. Howard's "The Phoenix on the Sword", Conan is shocked that the ghost of Epemitreus comes to him when he is an outlander and a barbarian; he helps Aquilonia. Epemitreus explains that Aquilonia's fate is tied to Conan. OTOH, what Epemitreus is doing is helping, so arguably isn't something an outsider could demand by right.
    • In "Shadows In Zamboula", the locals hide when their cannibalistic slaves rove for prey and don't care about the foreigners who get caught.
  • Confessions: When playing games with his friends, our saintly narrator would denounce any slight breach of the rules with all his ferocity; whenever anyone caught him cheating, he would react with equal ferocity in order to defend himself, with no moral qualm except whether his defense would help him win the game.
  • Vlad Tepes in Count and Countess. As a kid, he was fairly ethical, but as an adult, he seems to live by a bizarre code of standards that changes to fit whatever mood he's in.
  • The Count of Monte Cristo has this as a trait of Edmond. He sees it as Pay Evil unto Evil. Granted, the people he goes after ruined his life just because he was a convenient scapegoat, or unknowingly standing in the way of their plans. But he's still cold-blooded about the whole thing. Literally, according to the narration. The Vampire Count of Monte Cristo takes it up to the eleven.
  • The Dark Tower:
    • In one book, witch Rhea sends her pet viper up a tree to drop down and kill Roland. It tries, but Roland's too quick and blasts it out of the air. Cue Rhea screaming with rage at him for killing her pet, while Roland quite rightly points out that she's the one who sent the snake to his death.
    • Repeated with marginally more sympathy in the last book, since Mordred is a sentient being and Roland's son, and dying of food poisoning. He's still a vampiric werespider trying to eat Roland on the Crimson King's orders, though.
  • Debt of Honor: One of the main arguments the Japanese make for the plan is that America has been gleefully making use of Japan to national All Take and No Give levels while never treating them with respect, and how would you like it if someone else did it to you?
  • Diary of a Wimpy Kid:
    • Manny is totally fine with calling Greg a "ploopy", but absolutely loses it when Greg calls him by that name.
    • Susan is against Greg's lies, even though she has lied to him a few times.
    • In Hard Luck, Greg believes Abigail is only with Rowley to use him because she makes him help her carry her books, even though Greg himself did that a lot too.
  • Discworld:
    • Played for laughs; Nanny Ogg is proud to admit that one of her children was stealing lead off of the opera house roof because "It isn't a crime if an Ogg does it."
    • The same goes for the Ogg clan in general. While Nanny Ogg will stand for (and encourage) fighting, backstabbing and general competition within the family, the second anyone from outside the family tries this against them there'll be trouble.
    • Defied by Sam Vimes of the Ankh-Morpork City Watch. As seen in Night Watch, he is adamantly against the idea that "it's not bad if the good guys do it".
    • Lampshaded by Lord Vetinari in Jingo, when asked why Morporkian and Klatchian fishermen have occupied the newly-risen island of Leshp. Consulting his notes, the Patrician essentially states that the Morporkians are brave explorers pushing the boundaries of their civilization ever onward, while the Klatchians are greedy land-grabbers out for whatever they can get. This statement pleases the folks who've come to discuss the Leshp issue ... at least, until Vetinari glances down at his notes and admits that, oops, he'd read those two descriptions in the wrong order.
  • Explicitly spelled out for Senna of Everworld. She sees no problem with selling out the main four characters to Hel, but when her mother sells her out to Merlin, she...doesn't take it well.
  • The Executioner: Mack Bolan notes this tendency in one novel. A team of Mafia hitmen is sent to murder a certain undercover cop, but instead find their advance team dead. Bolan listens to them ranting and raging about how the would-be target will die a slow and agonizing death for this "treachery", reflects on the hypocrisy involved, then proceeds to slaughter the lot of them.
  • Dan Abnett's Gaunt's Ghosts:
    • In First and Only and Ghostmaker, the Jantine Patricians and Sturm and Gilbear, respectively, regard non-aristocratic troopers — such as the Ghosts — as cannon fodder and disgusting.
    • A Patrician general directs artillery fire where he knows Ghosts are, killing hundreds of them, after they captured in a day a fortress the Patricians had tried to storm for months. And if Gaunt was a normal Commissar he would have shot them all (which he can, he can kill a Lord General, as long as he has a good reason).
  • In Gifts, Ogge Drum steals two valuable cows from Caspromant, which Canoc Caspro politely but incontrovertibly calls him on when visiting Drummant (he has to "steal" them back anyway when the visit goes sour). A year or so later, Ogge attacks Caspromant for the "theft" of the cows.
  • In Edgar Rice Burroughs's The Gods of Mars, the therns are horrified by the fate of thern women taken by black pirates (deduced by their never taking men alive).
    "Is it not a just retribution?" I could not help but ask.
    "What do you mean?"
    "Do not the therns themselves do likewise with the poor creatures who take the voluntary pilgrimage down the River of Mystery? Was not Thuvia for fifteen years a plaything and a slave? Is it less than just that you should suffer as you have caused others to suffer?"
    "You do not understand," she replied. "We therns are a holy race. It is an honour to a lesser creature to be a slave among us. Did we not occasionally save a few of the lower orders that stupidly float down an unknown river to an unknown end all would become the prey of the plant men and the apes."
  • In Griffin's Daughter, Sadaiyo is convinced his younger brother Ashinji is the source of his unhappiness. Without him around, the people (and more importantly, their father, Lord Sen) would give him the love and honors he "deserved." Completely oblivious to the fact that the people hate and fear him because he's The Evil Prince.
  • Harry Potter:
    • Harry Potter and the Philosopher's Stone brings us this gem:
      Neville: You can't go out, you'll be caught again. Gryffindor will be in even more trouble... I won't let you do it. I'll ? I'll fight you!
      Ron: Neville, get away from that hole and don't be an idiot ?
      Neville: Don't you call me an idiot! I don't think you should be breaking any more rules! And you were the ones who told me to stand up to people!
      Ron: Yes, but not to us.
    • In Harry Potter and the Half-Blood Prince, Molly Weasley expresses her disapproval toward Bill and Fleur's engagement:
      Molly: I know why it's happened, of course. It's all this uncertainty with You-Know-Who coming back, people think they might be dead tomorrow, so they're rushing all sorts of decisions they'd normally take time over. It was the same last time he was powerful, people eloping left, right, and center —"
      Ginny: (slyly) — Including you and Dad.
      Molly: Yes, well, your father and I were made for each other, what was the point in waiting?
    • More generally speaking, Snape practiced this a lot and is a strong display at how self-centered he is. He calmly defended his friend Mulciber's action as a "bit of fun" in a Noodle Incident that Lily claims was dark magic, while being on the receiving end of James Potter's "bit of fun." Mind you, Mulciber was a part of a group who would become the Death Eaters and while the Marauders only ever got into fights with Snape (really only James and to a lesser extent Sirius while Lupin and Peter followed) and pranked a few people, Snape's gangs targeted all sorts of people.
  • Honor Harrington:
    • For example, in Echoes of Honor, a State Sec general eagerly anticipates a deadly vengeance on Hades's prison-breakers for killing his comrade and friend, willfully ignorant of the atrocities the wardens have committed.
    • Explicitly stated as a fact of official policy by the Solarian League. A prime example is the reaction to the destruction of Admiral Byng's ship. "Who cares if he just destroyed three of their battleships who didn't even have their shields up! They just attacked one of US! This is an act of WAR!!"
  • The Host: To the Souls, having the host gain control of them and thus erase their identity is considered a Fate Worse than Death. The Souls doing this to their hosts is, of course, nothing of the sort. This comes with the territory for a race of puppeteer parasites.
  • Mercedes Lackey:
    • The Fairy Godmother: Alexander starts off with a severe case of "anything a noble like me does is fine". Trying to trample a crippled old woman under his warhorse's hooves? A reasonable tactic. Being transformed by the not-so-crippled, not-so-old Godmother he just tried to kill, and dragged off for lessons in being a decent person? She's obviously a peasant, which makes this totally unforgivable. She quickly breaks him of this thought process.
    • In The Black Swan, a retelling of Swan Lake, nearly every major character thinks what they are doing is only right and fair, even though some of them are doing terrible things. The sympathetic ones get enough character development to grow out of it.
  • The Lord of the Rings:
    • Despite generally portraying the bad guys as acceptable targets, there is a moment in early in the book (just before he first sees an "Oliphaunt") when Sam witnesses an enemy soldier from the south being killed in battle by Faramir's men. For a moment he wonders whether the man was truly evil or was he forced or fooled into the war, and whether he had a family and what his name was. Sam is glad that he couldn't see the dead man's face. This different attitude probably comes from the soldier being a human rather than an orc.
    • Averted much earlier in the book, when Gandalf and Frodo discuss Gollum.
      Frodo: He is at least as bad as an orc, and deserves death.
      Gandalf: Deserves death? I daresay he does. And many that die deserve life. Can you give it to them? Then do not be so quick to hand out death in judgement.
    • The difference between attitudes towards orcs and humans arises several times during the books. In the aftermath of each great battle the surviving humans who fought on Sauron or Saruman's side are given the opportunity to surrender and be taken captive, treated with respect and eventually sent back home unharmed, and their dead are given decent burial, while the orcs are killed to the last man and burned in pyres. If they're ever given the option of surrender, we don't hear of it. Of course, the Orcs have never been portrayed as anything other than a race of slobbering psychopaths who have never shown so much as a hint of positive emotions. It's unlikely that any sort of peaceful surrender with them is possible.
    • A couple of orcs actively engage in a case of it in The Two Towers. The orcs from two different strongholds come to check the path through Shelob's lair after Frodo and Sam fight her, and Frodo is apparently killed by her sting. When the leaders get together and talk things over, one scornfully condemns Sam leaving Frodo behind as "a regular Elvish trick." However, a few minutes later that same orc tells about how one of his men was stung by Shelob and they came across him still alive and captive in her webs sometime later... but didn't even try to rescue him because it wasn't worth the time, effort, or the risk of earning Shelob's wrath. Both orcs get a good laugh out of the story without ever drawing a connection between the two incidents.
  • In Jane Austen's Love and Freindship, Sophia and Laura's concern extends solely to those they approve of — those, in fact, who act like characters in a novel. They abuse Sacred Hospitality by persuading a man's daughter to run off with a fortune-hunter and steal from him with clear consciences.
    This discovery she imparted to me; and having agreed together that it would be a proper treatment of so vile a Wretch as Macdonald to deprive him of Money, perhaps dishonestly gained, it was determined that the next time we should either of us happen to go that way, we would take one or more of the Bank notes from the drawer.
  • New Jedi Order: This is the stock in trade of the Yuuzhan Vong. Jedi kills one of your family? Foul, heretical murder that demands vengeance in the name of the gods, usually in the form of slaughtering their friends, family and everyone they ever met. This is a direct result of their psychopathic religious teachings, and they get better. Eventually.
  • Discussed in the Mario Puzo novel Omerta. A mob boss and his daughter are arguing over whether the death penalty is right or not. While she takes the typical view that no one has a right to kill anyone else, he shoots back that they don't have a right to grant mercy either if they haven't been affected by the offender's crimes.
  • Sisterhood Series by Fern Michaels: This definitely happened in the book Payback. When three men wearing presidential gold shields give Jack Emery a No-Holds-Barred Beatdown, Jack goes to his girlfriend Nicole Quinn and gives her a What the Hell, Hero? speech. He basically accuses her of bringing this on him just because he snooped around on her business and tells her to go to hell. She in turn gives Charles Martin the same type of speech for calling in those men on Jack. Charles responds by pointing out that she only cares because they beat up her boyfriend, and that she wouldn't care if they did that to someone she didn't know. She ends up admitting that he has a point.
  • In Tanya Huff's Smoke and Mirrors antagonist Creighton Caufield expresses the disgust over protagonist Tony's homosexuality that one might expect from a moralistic person from the early-20th Century. Indeed, he explicitly states that "Homosexuality is against the law of nature". The fact that he's the ghost of a necromancer who feeds off the energy generated by tormented captive souls as part of a bid to become a Lovecraftian Eldritch Abomination somewhat undermines his claim to rectitude however.
  • A Song of Ice and Fire definitely has a lot of this going on with most of the different factions, as is fitting for the Grey and Gray Morality of this Crapsack World full of Feuding Families and power-plays. Possibly the best example of this is the exiled Princess, Daenerys Targaryen. She is fiercely loyal and kind to those she cares about, and tries really hard to be a good ruler when she gets the chance to rule in Essos. However, she still wants to return to Westeros and reclaim the Iron Throne because she considers it rightfully hers, and wrongfully taken from her father. Never mind the fact that this means she therefore basically starts out treating cities in Essos as tutorials to get her hand in before heading to a home she doesn't even remember, rather than complex places with layered cultures deserving less of a disdainful attitude when they don't meet her Westerosi-based ethics. Also, never mind the other fact that her father was widely known as the "Mad King" and lost her originally Valyrian family's self-forged titles as a direct result of his own actions. The main instance where her conviction is shaken a even a little about her automatic right to rule in either continent is when she confidently declares that she holds Ned Stark and Tywin Lannister equally responsible for the Lannisters' slaughter of her brother's infant children, despite Ned being furious at the murders. This is because "If a child is set upon by a pack of hounds, does it matter which one tears out his throat? All the dogs are just as guilty." But, then she hesitates when she remembers that one of her dragons killed a child of one of her own conquered subjects, and that, by her own standards, she is morally responsible for that, too — even though she had no full say in Drogon's action. Note that in this world of feuding nobles who get huge numbers of peasants killed for their honour or ambition, this counts as a moment of extreme self-reflection, and few of the other characters (even the "good" ones), ever seem to truly consider the damage they cause unless it affects members of their own family or people under their protection. Also she claims the famously honourable Ned Stark had no honour for rebelling against Aerys II, even though the Mad King burnt Ned's father alive, strangled his older brother, then tried to have Ned and his best friend killed.
  • Extremely common, and explicitly acknowledged, in Sword of Truth. According to the heroes (and therefore by extension Terry Goodkind himself), as long as the other guy started the fight, then everything you do to put him down is justified. In fact, they claim, it would be immoral of you not to be completely merciless in utterly destroying someone who's attacked you. If you leave them alive, they'll just go off and attack someone else, and then it'll be your fault. It also gives you free rein to destroy everyone connected to them, because it's their job to defend those people, and by attacking you they've made them targets. On the other hand, as in the author's (eventual) philosophy the word 'morality' is defined to mean "the degree to which one's actions ensure one's continued survival", this trope is pretty much guaranteed to show up everywhere. The series later became Atlas Shrugged with swords, so the "if it's me, it's good" philosophy came right along with it.
  • In Guy Gavriel Kay's novel Tigana: Brandin comes down with an epic-scale case of this. Punishing a person for killing his son? Would have been relatively OK. Punishing the country that was on the other side in the battle where his son fell? Not so much. Erasing the country's name from history and exiling or enslaving its population, for killing his son, in a battle that only happened because he was invading? Welcome to this trope.note 
  • In Poul Anderson's "Time Lag", though they justify it because they are overpopulated, Chertkoi seizes planets without the slightest concern for the inhabitants. Bors derides the people of Vaynamo both for trying to negotiate and trying to fight back. (Though he does show some signs of Evil Cannot Comprehend Good, since he wonders why they do not seize the Alfavala land for their own use.)
  • Harry Turtledove:
    • The World War series has The Race, a race of lizard-like aliens who come to Earth during World War II to add the planet to their empire. Because their kind are so slow to change, they think everyone and everything should fall within their own standards. For example, they refer to Earthly religions as superstitions, but believe in their own version of Heaven as fervently as any human true believer. Their justification for this? Because their entire species, as well as the two races they conquered, have believed this for tens of thousands of years. If they were wrong about their afterlife, don't you think they'd know by now?
    • This is actually a frequent theme in all of Turtledove's work. You'll often have a character revile the actions of the others side when his side is doing the exact same thing. And just in case you missed it, he'll helpfully point out that the character doesn't notice his own hypocrisy.
    • This is the Race's hat. One of the main Race characters is a "landcruiser" (i.e. tank) driver who revels in the thought of rolling along in his impenetrable armor and obliterating the savage Tosevites (their word for humans). Then a sniper kills the tank commander (who is looking out of the hatch), causing the driver to throw a fit at this injustice. It's perfectly ok for the Race to kill while invading, but not for the damned savages. Another lizard is a "killercraft" (i.e. fighter/bomber) pilot, who loves shooting down the comparatively slow and weak human aircraft and bomb the living shit out of humans. When he's finally killed by a nuke exploding nearby, his last words are "Not fair!"
    • In the final book in the series, when humanity sends ambassadors to the Race's home planet, and some mice (brought along as food tasters) get released, causing ecological damage, which makes the Race throw a fit. The Americans point out that the mice were released by accident (by a member of the Race, no less), but the Race had absolutely no problem importing their own flora and fauna to Earth, to the point of completely changing the ecology of some regions (primarily around the Middle East). Their response to this is "That's different, because we're the ones who did it."
    • This, naturally, happens in reverse too. A secret attack by Americans destroys several colonization ships of the Race with thousands of peacefully-sleeping colonists aboard. Sam Yeager, one of the series' focus characters, exposes the truth because he found the attack distasteful and cowardlynote , and the Race retaliates by nuking Indianapolis. Because of his actions, Yeager gets treated like the next Benedict Arnold by pretty much everyone except for his small circle of friends and family; the general attitude is that he should have followed Species Loyalty and My Country, Right or Wrong rather than any sense of fairness or honesty.
  • The Ilse Witch in The Voyage of the Jerle Shannara wants revenge on the Druid, Walker, for supposedly killing her family (her Evil Mentor actually did it). She can't understand how anyone could want to help a murderer like Walker. And is totally oblivious to the number of orphans she is creating in her quest for revenge.
  • In William King's Warhammer 40,000 Space Wolf novel Space Wolf, the Grimskulls were deeply embittered that the Thunderfists captured their settlement, enslaving their women and children. They went off, licking their wounds, and were lucky enough to find another settlement which they could overrun, killing all the men and enslaving the women and children, which they regard as a god rewarding their perseverance with a prize. They recovered there, and went back for revenge on the Thunderfists for their terrible crime.
  • A notable aversion in Watership Down. General Woundwort will call out the cowardness of his troops for fleeing from cats, other rabbits, etc. But when his troops are attacked he stands his ground. His last words? "Come back you fools. Dogs aren't dangerous".

    Live Action TV 
  • In the series Doctor Who, River Song enters a brief state of this in the Series Six finale. She states that being forced to kill The Doctor would cause her to suffer more than the rest of the entire universe when reality and time itself collapsed. The Doctor snaps her out of it..
    • What goes around comes around. The Series Nine finale has the Doctor himself develop a similar attitude in the wake of Clara Oswald's death and the Trauma Conga Line that followed it for him, and also almost destroys space and time to undo the first event solely to assuage his own pain. It's Clara herself who brings him around.
  • In Buffy the Vampire Slayer the Mayor, normally too upbeat to be overly concerned about the deaths of others, goes into a rage when Buffy critically wounds Faith. Buffy herself has somehow less reservations about killing someone as long as it's needed to save Angel's life.
  • Captain Crais of Farscape swore a blood oath to kill John Crichton for "intentionally" killing his younger brother. The circumstances were such that his younger brother accidentally collided his ship into Crichton's shuttle as the latter was expelled from a wormhole; the collision itself was harmless, but caused Crais' brother to hit a nearby asteroid while spinning out of control. Interestingly, despite Crichton, Aeryn, his XO, and numerous other people telling him Crichton is at worst guilty of involuntarily causing his brother's death, Crais has said he doesn't care. In the first Season Finale, he admits he was mostly concerned for his rapidly waning career.
  • Game of Thrones:
    • In one conversation, Davos advocates hiring sellswords like the Golden Company to bolster Stannis's numbers. Stannis, who is dealing with Blood Magic in his attempt to become King of the Seven Kingdoms, for some reason finds this objectionable even though it's the only way that he can bolster his ranks.
    • Cersei has a tendency to view things as heinous when being done to her or her children, and as okay when done to other people.
      • She is greatly angered when Tyrion arranges for a marriage between Myrcella and House Martell, but has no problem mocking Sansa about beheading more of her family members before her wedding to Joffrey.
      • In Season 3, she smugly smiles when Tywin orders Tyrion to marry Sansa, and nearly breaks into tears when he orders her to marry Loras in turn.
    • Walder Frey is notorious for breaking oaths when it suits him. However he justifies killing Robb and Catelyn Stark, and the Red Wedding on the basis that Robb Stark "betrayed" an oath to marry Frey's daughter.
  • Star Trek: Deep Space Nine:
    • This is how the Cardassians viewed the Bajorans (and likely everyone else). Gul Dukat in particular claims that it was obvious that the Bajorans were inferior technologically, culturally and socially, and that their biggest problem is that they would not just accept their role. He also seemed to be very shocked and angry when Cardassians were killed by Bajoran terrorists, but was significantly less concerned with the lives of the Bajoran slaves on Terok Nor. Admittedly he claims (and it's likely he is telling the truth, given his Pet the Dog moments) to have improved conditions for the slaves, but he seemed pretty clear on the whole "Bajorans need to learn their place, they only bring suffering on themselves by not acquiescing" mentality.
    • His one-time subordinate Damar gets called on this near the end of the series. After learning the Dominion has killed his wife and son, neither of whom were part of his rebellion, to punish him, he is outraged that they could be so cruel, bemoaning "What kind of people would murder innocent women and children?" Kira simply parrots back "Yeah, Damar. What kind of people WOULD DO SOMETHING LIKE THAT?". The look of guilt and shame on Damar's face as he recognizes the parallels to the occupation of Bajor is enough to almost make her apologize for reminding him of the truth.
  • Supernatural:
    • Dean's attitude towards the possibility of Sam turning into a monster or otherwise being abnormal: he's perfectly willing to kill strangers who might go darkside, but simply refuses to do so with his brother even when presented with clear indications of this happening, because he (pretty literally) couldn't bear to live without him.
    • In season seven, a Kitsune who saved Sam in the past had managed for years to get by without killing humans by working at the morgue. When her son gets sick, she is forced to go vigilante on the lowest scum of society to tap their brains and nurse him back to health, but when he's healthy again she stops instantly. Dean still kills her under the logic 'You killed once, you'll do it again'. No one, not even Bobby points out about all the times they had to kill monsters to save a loved one. Hell, to kill the Queen of the Monsters, Dean had to kill a Phoenix for its ashes. Unsurprisingly, Sam, barely holding on with Lucifer (or at least a convincing hallucination) messing with his head, eventually tries to make Dean feel better by agreeing he did what he had to.
  • Battlestar Galactica (2003):
    • In the episode "Resurrection Ship Part II", Chip-Six is enraged that the Colonials will "murder" thousands of inert spare Cylon bodies when they destroy the eponymous Resurrection Ship. "God will never forgive this sin." She of course doesn't seem to care that the Cylons had murdered billions of living, breathing humans when they nuked the Colonies.
    • Caprica-Six's Baltar hallucination actually calls her out on this: that Cylons are awfully fast at glossing over the genocide they committed and accuse humans of horrible crimes while preaching their god's love.
    • Later, in the beginning of season 3, Cavil whines like a bitch that, after being left to die slowly by the people he had rounded up en masse to be shot to death in cold blood, he had to crawl over to a piece of shrapnel and sever an artery so he could resurrect, which caused him to suffer a migraine. Never mind the fact that, as a Cylon, he's directly responsible for the deaths of several billion people, none of whom have the luxury of resurrection, migraines or no.
    • Despite some improvement in this area, the Cylons display this trope a lot. Cavil saying they were even and 'No harm done' after granting the fleet a temporary reprieve (Adama's replying being You completely annihilated our race and destroyed our civilization), D'Anna saying how humans don't 'respect life the way we do', Cylons complaining about torture by humans despite horrific medical experiments among mundane torture they have committed, and on and on and on.
    • Cavil (again) takes the cake when his motivations are all laid out late in Season Four. Cavil believes he can convince the Final Five of the righteousness of his desire for revenge, painting it as a human versus Cylon conflict, despite: 1) The Five created Cavil and the other humanoid Cylons because they wanted peace with the humans. 2) The Thirteenth Tribe is many centuries and generations removed from Kobol, and the Five don't have the emotional baggage that Cavil does. 3) The humanoid Cylons of the Thirteenth Tribe enslaved their Centurions, and thus are guilty of the same crimes Cavil won't forgive the humans for. Cavil is incapable of noticing any of this, and is only 20% successful in his attempts at conversion. To top it all off, he enslaves the Centurions as well.
    • Aaron Doral exemplifies this trope. He regards humans with nothing but venomous disdain and reacts with disgust when suicide bombers kill Cylons and Cylon supporters (despite having committed suicide bombings against humans in the past). He views Them as savages who "Lack nobility". He then holds a gun to Baltar's head and forces him to sign a document that will allow Cylons to conduct mass executions of innocent civilians in retaliation.
  • Babylon 5:
    • The Minbari were very bitter at John Sheridan for nuking the Black Star (one of their warships) during the Earth-Mimbari war, calling it cowardly. Granted, using a distress signal to lure the Black Star within nuking range could be considered dishonorable, but it's kind of hard to feel badly about the Minbari's one major defeat of the war for a few reasons.
      1. Sheridan actually was trying to call for help, the minefield was a precaution in case the Black Star got there first. The ambush was just a convenient use of it.
      2. The Minbari had made it standard procedure to hunt down the source of any distress signal and finish them off.
      3. The Minbari had technology way above what Earth could muster allowing them to make turkey shoots out of any space battle.
      4. The Minbari did not take prisoners and the Black Star was only closing in specifically to finish Sheridan off.
      5. The two species were engaged in a one-sided genocidal war caused by a diplomatic incident which highlighted both sides' crummy First Contact protocols. All in all the Minbari don't have much of a case for Sheridan being anything other than a good commander.
    • This is actually invoked near the end of the movie, but it's easy to miss because of the Minbari's tendency for slightly flowery dialect-Delenn openly discusses the ridiculousness of claiming to be undertaking a "holy" war as the Minbari grow very close to Earth. The other council member she's talking to, who has previously been incredibly war-mongering about the entire situation, is visibly tired and dejected with it by this point but can't bring himself to admit it. Later, Delenn tells the Vorlons that everyone is so tired of the killing that even he would stop if there was just some reason to give everyone for doing so, meaning this is, indeed, a hard thing to overcome even when you're aware of it, and having an excuse to do so is far easier than admitting you're suffering from it.
    • The Vorlons and Shadows also have a pretty dim view of anyone who isn't like them. It's extremely bad in their case, because they don't even remember why they're doing what they're doing anymore, they just want to prove they're right and the other side is wrong.
    • Bester definitely qualifies. In Season Five, he seems to take "The Corps is Mother, The Corps is Father" seriously, and (at least seems) to show fellow teeps genuine fatherly tenderness. When mundanes are involved, however... He even gleefully justifies his attitude by pointing out that normals are far more numerous than telepaths ("Mundanes breed like rabbits" are his exact words), so the death of a normal is no big deal.
    • Interestingly the Centauri seem to be less guilty of this than some. Mainly as they don't claim they're virtuous in the first place.
      • They do when the subject of the first Narn occupation comes up. As far as they are concerned, they were helping the savage primitives. G'Kar, whose father was hanged for accidentally spilling a drink on his Centauri owner, is quick to call bullshit on this.
      • In "Midnight on the Firing Line," the first regular episode, Londo asks G'Kar how the Narn can justify attacking a peaceful Centauri farming colony. G'Kar responds "Curious, we asked ourselves the same thing when you invaded us. The wheel turns, does it not?"
      • Not that G'Kar is immune to this either, especially in the first season. Sinclair and Sheridan are just as quick to call him out on his "they started it" attitude. Getting over this is in fact a major part of his Character Development.
  • Blackadder:
    • In the fourth series, General Melchett is utterly enraged when Blackadder cooks and eats his pet pigeon, and sentences Blackadder to death in a comically ridiculous Kangaroo Court. However, in another episode, it's revealed that he ran over Lt. George's pet rabbit when George was a child and is completely callous about it-both when it happened, and when he talks about it in the present.
    • And, of course, there's the obvious example regarding Melchett being driven to self-righteous fury over the death of a pigeon while callously sending thousands of men to their deaths in the mud and trenches every day driven home in the last episode when Blackadder at last goes over the top with his men to die.
    • Melchett again, this time on the topic of spies. British spies are loyal, heroic men serving their country and all deserve medals. German spies are cowards who use underhand tactics and deserve to be hanged
  • One that stands out in Noah's Arc is based on Ricky's protectiveness of Noah. Ricky makes it clear that if Wade so much as looks at another guy, he'll have Ricky to answer for. Yet when Noah cheats on Wade, not only does Ricky not call Noah out on it, he actually is upset with Wade over leaving Noah for that.
  • Jeff accuses Duncan of this in the pilot of Community. See quote page. Since Jeff himself is also a near-perfect example at this point, he's also being more than a little hypocritical.
  • Smallville: Lex Luthor. If it happens to him it's unforgivable. If he does it to someone else, it's business as usual. And not just him either, in fact this can be considered pretty much the underlining basis of the series. The heroes' actions can usually be broken down into one of two categories. Either the hero does something horrible "because they had to", but will react with revulsion when the villain does the same thing (Oliver Queen). Or the villain will do something sending the hero into a Knight Templar-like revenge only to turn around and do the same thing (Lana Lang, Tess Mercer).
  • David Brent of The Office (UK) loves making fun of people, but can't stand when anyone does the same to him. He tries to make up reasons why what he's doing is okay, but what other people are doing is hateful and mean.
  • NCIS
    • Mossad Director Eli David is a prime example. Send agents on illegal missions to spy on his allies, murder their civilians and government agents, and try to kill their law enforcement officers when caught? He's just doing what he has to do. Kill one of his agents in self-defense when they resist lawful arrest? It's an outrage that must be paid for in blood!
    • Also Paloma Reynosa. Years before the show, Gibbs killed her father. Naturally, she wants revenge, same as her brother in the Mexican justice department. That said, her father was a drug dealer who killed Gibbs' first wife and daughter, she's aware and doesn't care, and her revenge would involve killing everyone associated with Gibbs before killing Gibbs himself.
  • In the Burn Notice episode "End Run," the Arms Dealer Brennen, whose entire M.O. consists of I Have Your Wife, is shocked and appalled that Michael would send an assassin to kill his daughter if he doesn't leave Michael alone. (Michael hadn't really done that, being The Hero and all, but he bluffed well.)
  • In Breaking Bad, Walt personifies this trope. He is very protective of his family but is willing to lie, cheat, manipulate and even commit murder when he or his family is threatened. This is embodied in Season 3 when he forces Jesse to murder Gale (who, though working as a meth cook, was otherwise innocent and harmless) so Walt became too important for Gus to kill. Season 4 ends with him poisoning and nearly killing a child to carry out an elaborate murder of Gus, which was Walt's crossing of the Moral Event Horizon.
  • The gangsters in The Sopranos could rival the Cylons for this trope. Most are willing to commit multiple murders to protect their own, even when they have committed terrible crimes, such as Tony protecting his cousin from the New York families and putting his friends in danger even though his cousin murdered one of their men (though that was only because Tony wanted him not to suffer, which he almost certainly would have at their hands). It reaches its peak in Season 3 when the bosses admonish Tony for beating up Ralph after Ralph had just brutally murdered a twenty-year old stripper who was pregnant with his child. The sole reason is because she was not related to him and thus not important in their eyes. Ralph then acts personally offended and demands an apology and compensation, completely ignoring the fact that he just killed a completely innocent girl in cold blood.
  • All in the Family: This is how Archie judges himself. In his mind it is totally okay to lie and cheat just to get his way and he'll take great offense at being called on it, to the point where it seems he's forgotten he's lied in the first place.
    • Archie's son-in-law, Mike, is often guilty of this as well. For instance, he'll call out Archie on an outmoded or sexist attitude, but during the course of the episode he demonstrates the very same behaviors he professes to be against, with Gloria often calling him on things.
  • On Glee many characters fall under this trope at one time or another but none more so than Finn. He cheats on Quinn with Rachel, he's just confused. Quinn cheats on him with Puck, unforgivable. Rachel cheats on him with Puck, it's the worst thing anyone could do. He facilitates Quinn cheating on Sam with him, he just has unresolved feelings for her. Someone outs Karofsky, horrible nightmare scenario. Finn outs Santana, it was for her own good.
  • 24: In the penultimate season, Jack confronts former agent Tony Almeida with the fact that everything he's done to get Alan Wilson in revenge for the death of his wife endangered innocent lives and all he's doing is glorifying her death. Then in the final season after Renee Walker, whom he'd just started to become intimate with, is killed as part of a Russian coverup and the President betrays him by refusing to expose it since she needs it hidden in order to preserve a peace treaty, Jack snaps and winds up following the same path Tony does. He takes it upon himself to murder the conspirators in revenge and begins endangering innocent lives by drawing them out in the open. Oh, and he nearly starts World War III because of it. Yet during most of this even after admitting that he is just in this for personal revenge, he attempts to justify his actions by stating that in in a world this fucked up his way is the closest thing to a right way.
  • In an episode of Stargate Atlantis, the Genii have taken over Atlantis during a powerful storm, during which the city was evacuated. Commander Acastus Kolya personally shoots two Atlantis guards upon arriving, even though the original plan called for capturing them. When Sheppard kills two of Kolya's men sent to kill him, Kolya is outraged, even though Sheppard says they're even now. Kolya replies that he doesn't see it that way and pretends to shoot Weir. Basically, this is the Genii's hat. They believe they are above anyone else and that the ends justify the means. During their first encounter with Sheppard and his team, Teyla ends up leaving one of the Genii to die aboard a Hive-ship after he kills several trapped people to accomplish the mission. Naturally, the Genii don't give a shit about what he did, only what Teyla did. However, later on, the new Genii leader does get on friendlier terms with Atlantis after they save a number of his people (including his sister) who are dying of radiation poisoning.
  • In Crisis Francis Gibson is betrayed by his CIA superiors, who threaten his daughter. So he has others' children kidnapped as part of an Evil Plan to expose the government's corruption.
  • Practically every character in The 100. The 100 themselves, the Grounders, the Ark survivors and the Mountain Men all consider their people to be important and demand vengeance for any deaths but when one of their people kills another they try and justify it.
  • In The Big Bang Theory, after making fun of Penny's less-than-intellectual friend Zack for being so despite his attempts to open up to them, Penny notes that for a bunch of guys who claim they were bullied, they can be real jerks.
  • Arrow:
    • In Season Four, Laurel takes Oliver to task over his lying to his fiancee about having a son when the boy's mother demanded he not tell anyone about him in exchange for being allowed to visit with him. This in spite of Laurel making some equally objectionable decisions regarding lying to loved ones, including spending the better part of Season Three hiding her sister's death from her father and going so far as to masquerade as said sister while dragging her fellow vigilantes into helping cover-up the death.
    • Felicity gets in on it when she finds out about the boy as well. Despite keeping her own secrets from her own family (and Oliver), and Oliver being essentially blackmailed into not telling her the truth, him not revealing it is something she considers nigh-unforgivable. Note that in a previous episode, she specifically says that sometimes people have good reasons to keep secrets.
    • In season six NTA hates Oliver because he doesn't trust them implicitly, when they have show clear lack of trust for him in the past.
    • This basically describes Oliver's relationship with almost every ally he has. If Oliver (a man who suffered 5 years of intense Trauma and then continued to live in a high stress environment with no indicators he ever sought therapy) does something slightly wrong he's somewhere between misguided, wrong and an outright villain. If any of his allies (most of whom are far better emotionally adjusted) were to do the same thing they have done nothing wrong, indeed Oliver is treated as wrong if he protests this!
  • In Legends of Tomorrow, the Legends travel throughout time fixing aberrations in the timeline, yet generally cause almost as much damage as they fix. During the 'Invasion!' event, when the team learns that Barry went back in time to prevent his mother's death (which was an aberration as well), thus creating the Flashpoint timeline, then went back again to undo the changes, Ray and Sara chew him out. Sara is especially egregious, as she mentions how she doesn't try to go back and prevent her sister's death, even though she would've done just that had the others not stopped her from doing so.
  • Sense8: Kala is horrified to learn that the Rasals's company sells expired drugs, but Rajan "reassures" her that it's only going to non-Indians. This does nothing to make her feel better, asking where they go exactly. He says maybe China or Africa, and this horrifies her even more since she now knows an African whose mother needs HIV medication.

  • Meta-example: TLC's hit single "No Scrubs," a lyrical litany of reasons to reject a man (first and foremost among them being if he cannot afford his own vehicle, forcing him to "[hang] out the side of his best friend's ride"), was followed up with "Unpretty," which complains about how men make women feel bad about themselves for petty and shallow reasons.

    Mythology and Religion 
  • In general, the Greek gods would rain retribution down on mortals (or each other) for things they would cheerfully do themselves. As one example, Zeus was famous or infamous for his many infidelities, yet would savagely punish anyone who so much as looked at Hera (or any of the other major goddesses.) The goddess Calypso later called Zeus and the other male Olympians out on this, not that it did any good.
  • The Bible:
    • Laban and his family see nothing wrong with cheating Jacob out of Rachel, forcing him to work 20 years for them, enriching themselves on his labor in the process, and Moving the Goalposts ten times. But when Jacob prospers despite their attempts, they think he's stealing from them and get angry, leading to God telling Jacob to get a move on.
    • The prophet Nathan manages to force David to see his own crime (sending Uriah out to be killed in order to steal his wife) as others see it by retelling the story of his own deeds to him in disguised form. Until The Reveal prompts a "My God, What Have I Done?", David's righteous outrage at the cruelty of this horrible guy Nathan's just told him about is an example of moral myopia.
    • From the Book of Proverbs:
      "Every man's way is right in his own eyes, But the Lord weighs the hearts." (Proverbs 21:2)
    • In the Book of Ezekiel, God addresses this problem a few times with His people the Israelites when they say, "The ways of the Lord are not fair [or equal]," by responding to them, "Are not My ways fair, and your ways are not fair?"

  • The famous "First they came..." poem by Martin Niemoller.
    First they came for the communists,
    And I didn't speak out because I wasn't a communist.
    Then they came for the trade unionists,
    And I didn't speak out because I wasn't a trade unionist.
    Then they came for the Jews,
    And I didn't speak out because I wasn't a Jew.
    Then they came for me,
    And there was no one left to speak out for me.

    Professional Wrestling 
  • Hulk Hogan (and just about every face wrestler during the WrestleMania era of the WWF): When they engaged in rulebreaking and the same behavior to defeat rulebreaking wrestlers, Gorilla Monsoon usually portrayed it as "turnabout is fair play." Also, several male wrestlers beating up Sensational Sherri when she tried to interfere in Randy Savage's matches. When the heels broke the rules, they would be called every bad name under the sun, particularly by Monsoon and Vince McMahon. During a classic Saturday Night's Main Event promo, Hercules ? during his early heel run ? once cut a sly promo about this... the good guys get away with bending or breaking the rules, but when he (and his rulebreaking friends) step out of line, they are harshly condemned. It was mainly justified because the bad guys were such insufferable dicks about everything they did that the good guys using the same tactics just looked like comeuppance to the fans.
  • John Cena to ridiculous lengths. The long version: Money in the Bank ladder matches main event pay-per-views and are even called historic events—but only when, and explicitly because, John Cena is in them. A babyface attacking another babyface whose championship he wants or vice versa, or who he's otherwise understood to be in a rivalry with anyway, is only considered a Face–Heel Turn on the part of the attacker—when the babyface attacked is either a part-time legend or John Cena, and the attacker of course is neither. When someone calls to attention how another man has been disingenuous and egocentric at times, the whistleblower may have a point—unless the person they're questioning is either John Cena or one of Cena's friends, in which case their complaints are rarely even worth addressing. A former WWE Champion whose heel turn was facilitated by a systematic campaign of disrespect needs to finally accept that the show is not about him…when the person saying this to him is John Cena. The short version: WWE portrays everything Cena does as just and everything that anybody who opposes him does as unjust.

  • Heard on a New Orleans radio station a good while back: "If I copy you, it's research. If you copy me, it's plagiarism."


    Tabletop Games 
  • Pretty much every race in Warhammer 40,000, but special mention must go to the Eldar. One of their racial hats is that they see use Farseers to divine numerous possible futures, and most manipulate events to make sure that events lead to the future most beneficial to themselves. This includes engineering events that ensure billions of Humans, Orks, Tau, and pretty much any other race, die instead of risking the lives of a handful of fellow Eldar. The War for Armageddon, multiple novels, and one recent video game were all the result of Eldar manipulations. It's made even more jarring in the Eldar's case, when you consider that they know that their own actions might just be futile, when their efforts are more or less trying to stave off extinction in a galaxy where everything wants you dead, but then again, they know there's something much worse waiting for them in the Warp if they die, courtesy of Slaanesh.
    • Not that the Imperium are any better, regularly decrying Eldar for viewing other species as inferior and irrelevant and their policies of casual genocide despite doing the exact same things themselves on a regular basis. The God-Emperor also railed against aliens for attacking and enslaving humanity, then went on to wipe out entire species and force those he considered useful to Kneel Before Zod.
    • The Tau are an interesting case: while they think other species can be callous and/or barbaric, they generally try to use diplomacy or political maneuvering before they resort to a military conquest of a planet; and even then they take pains to try to integrate the local population of a species, and will resort to trying to exterminating them only if they have been judged as being incompatible with the Greater Good. This is in contrast to humans, Orks, Tyranids, and some Necron dynasties who will happily conquer a world upon first contact and try to exterminate the local alien species as soon as look at them. Tau society, rather deliberately, scales on how idealistic is looks depending on the perspective its seen from. From the side sympathetic to the Tau, they have one highest standards of living in the galaxy and it's about as idealistic as the Tau are. Opposite is that the Tau hierarchy is secretly manipulative, and their society is oppressive and incredibly Orwellian, and will resort to "reeducation", genocide, and using conquest as a first option if it suits their purposes. Given how a Tau society and how they interact with their neighbors, planet to planet, can be pretty diverse, and these two opinions aren't mutually exclusive.
  • A recurring issue of traditionalist Clan warriors in the BattleTech universe, who readily consider their Inner Sphere opponents 'barbarians' for using actual tactics and concentrating fire instead of engaging in 'honorable' duels against foes with vastly superior war machines. Which of course only reinforces their conviction that these people need to be conquered for their own good.
    • In the First Succession war, the new Coordinator ordered the execution of 90% of the civilians of Kentares, as revenge for the "assassination" of his father the previous Coordinator...who had been visiting the world while his forces were still in the process of conquering it in the first place and ended up simply falling victim to an enemy sniper.
    • Word of Blake (a splinter faction of the techno-theocratic Comstar with the 'religious fervor' side turned Up to Eleven) grabbed this trope and ran with it in their time after the split with Comstar, leaving Comstar as the larger, more secular branch. It's lies when Comstar edits the truth to suit their needs, but 'the true perspective' when the Word of Blake does it. It really puts their later Jihad into perspective: a holy crusade bring the universe to its proper order to the Word of Blake, but a violently omnicidal temper tantrum as thrown by religious fanatics to everyone else in existence.
  • When combined with Dunbar's Number, this really helps explain the horrors of Exalted's First Age. An ever shrinking group of people whom they view as "people" combined with ever worsening insanity are not the best things to give someone who has god-like power.
    • Then there's Kimbery. Did she hurt you? It was For Your Own Good. Did you hurt her, even by something as minor as failing to live up to her ridiculously high expectations? You're a horrible monster and deserve her hate.
    • The Primordials technically can't suffer from this, if only because of their status as Eldritch Abomination. Malfeas absolutely loves beating the crap out of others, but he finds himself unable to forgive anyone who do the same to him. It takes serious Cthulhu-equivalent of mental fracture to make him even consider that people don't like being curbstomped to hell by a god-monster.
  • Vhaeraun, the drow god of thieves in Forgotten Realms, who thinks of himself as a liberator. His writeups specifically point out that he emphasizes cooperation among his followers and considers it justified to commit all kinds of crimes against others in pursuit of his goals—but if someone else does the same to them, he's furious.
  • In Werewolf: The Apocalypse, the Ratkin (wererats) have no moral qualms about killing excess humans and wiping out human society. However, when the Garou slaughtered them en masse and tried to wipe out their society, they were enraged.
    • Similarly, the Ajaba (werehyenas) consider it their duty to kill old and weak humans. However, when the Simba king Black Tooth orchestrated the Ajaba genocide, they were furious and swore revenge.
  • Europans in Rocket Age seem to think they have the right to push around the rest of the solar system and get incredibly angry any time anyone attempts to push back.

  • In Mother Courage and Her Children, Eilif kills a few enemy peasants, steals their cattle to feed his regiment, and is lauded as a hero. He does it again during peacetime and is hanged as a bandit.
  • William Shakespeare did this several times. In Henry VI, the Yorkists kill Queen Margaret's son (after she'd killed the Duke of York and let one of her allies kill his son); in the next play (Richard III), she considers the deaths of Queen Elizabeth's husband and both her sons to just barely match her loss. Similarly, in Titus Andronicus, Titus kills one of Tamara's sons, and she... goes quite a bit farther in avenging him.

    Video Games 
  • In DmC: Devil May Cry, Mundus is absolutely pissed when Dante and Vergil kill his unborn heir and flat-out asks why Dante did it. Never mind that Mundus himself brutally murdered Eva right in front of Dante, subjected Sparda to a Fate Worse than Death, and has been trying to hunt down and kill Dante himself ever since.
  • In Trauma Center, the Big Bad Adam believes that medicine goes against the "right order" of the world and unnaturally prolongs human life. Yeah, sure. This coming from the guy who made himself immortal through his own man-made viruses. Nothing unnatural about that, right? He justifies this by claiming he has placed himself outside the cycle of nature, not giving and not taking anything from the world...
  • In ADOM, one of the toughest opponents towards the end is the Cat Lord, who will attack you if you've ever killed so much as a single feline during the entire game so far. If you're not a druid, you'll have been attacked by hundreds of wild cats and cave tigers and whatnot by this point. (This is effectively a bonus challenge to not to kill any felines, since if you don't, the Cat Lord will give you an awesome ring. It's still actually better to kill and eat him for stat boosts, provided you have a way of getting rid of bad karma. And provided the corpse drops.)
  • Freedom Planet: Brevon, the main villain, constantly tries to portray himself as a victimized Well-Intentioned Extremist and that the heroes' misfortunes are their own fault for getting in his way. Needless to say, this really rings hollow, especially since he tries this justification after turning Milla into a brainwashed monster purely out of spite.
  • In Half-Life, you overhear a couple of soldiers complaining about the dozen or so scientists they slaughtered not putting up a fight (despite them not being trained and likely thinking the soldiers are there to rescue them). Later the soldiers express their outrage at Freeman for having killed so many of them (despite them trying to kill him and his coworkers). Lampshaded in Freeman's Mind:
    Freeman: (immediately shoots them several times in the back) There, that's for trying to guilt trip me! Yeah, (in a mocking tone) the Big Bad Freeman, Of course! You guys didn't start shit!
  • Intentionally used by the Eldar in Dawn of War, especially in the sequel. They actively sabotage and kill Imperial troops, but will whine like unholy mothers if you defend yourself - screeching about how you could have spent the time fighting Tyranids. Bastards.
    • In the sequel, they try to sacrifice a number of Imperial planets (with trillions of inhabitants) to the Tyranids to protect their own Craftworld (an artificial space habitat). When you are stopping them, they will yell at you for being a stupid idiot. After all, what is a dozen human worlds in comparison with just one Eldar Craftworld? This is very common behavior for Eldar (and, for the record, humans as well), but it gets even more ridiculous. See, the humans plan to kill the Tyranids with a virulent bio-weapon after they cull the advancing hordes to draw out the hive ships; the Eldar plan to just stall the Tyranids for a couple of years and most likely die to the 'nids anyway.
  • Niko Bellic in Grand Theft Auto IV, who has a small circle of people he considers family. These people are sacred; harm any of them, and you can expect to die very painfully. Anyone else is fair game, casually killed in the cause of "I need money". When he finds the man who betrayed eleven of his friends to their deaths for a thousand dollars, he gets called out on this.
  • Conrad Marburg in Alpha Protocol. In Rome, circumstances can lead to him shooting an unarmed woman — your friend and possible love interest — in the back, right in front of you. His attitude could be described as flippant if the guy emoted very much. In the subsequent boss battle, if you kill one of his men, he'll go completely berserk, leave cover, and try to beat you into the ground with his fists. In fact you can call him out on his double standards, and depending on your previous relationship with him he'll either flee to kill/recruit you at a later date, or have a total breakdown and abandon his escape plan to have a second shot at you.
  • In Sam & Max Hit the Road, the following exchange occurs during the intro, after the Freelance Police realize they forgot to get rid of a time bomb during the opening credits:
    Sam: Max, where should I put this so it doesn't hurt anyone we know or care about?
    Max: Out the window, Sam! There's nothing but strangers out there.
    (Sam chucks the bomb out the window, whereupon it explodes)
    Sam: I hope there was nobody on that bus.
    Max: Nobody we know, at least.
    • Well, the series does run on Rule of Funny and Comedic Sociopathy...
    • Pretty much summed up with this quote from Culture Shock.
      Max We punish people who do it who aren't us.
  • In City of Heroes, it is not uncommon for crazy cultists who are in the process of sacrificing random people they kidnapped to shout "Intruder! How dare you disturb us?!" when a hero arrives in their underground temple to save the civilians.
  • This trope is endemic to Touhou, and rather perplexing considering Gensoukyou is regularly portrayed as a paradise. It ranges from small, rather insignificant details (for example Sakuya being annoyed that Reimu and Marisa are invading Koumakan, her home and place of employment, but sees nothing wrong with herself invading Eientei) to massive, potentially horrifying things (for example youkai eating the human residents of Gensoukyou is abhorred, but abducting humans from outside of Gensoukyou and eating them is perfectly fine).
  • World of Warcraft:
    • D.E.H.T.A. is horrified at the cruel treatment that the wildlife of Northrend suffers at the hands of Nesingwary's hunters, and respond by sending the players to kill the hunters. They seem fairly reluctant about having to kill Ned's pet rhino Lunchbox along with him, but show no qualms about killing the rest of the hunters, and will attack any player who approaches their camp covered in animal blood, even if the player killed the animal in self-defense. You can also trade with them for items and buffs, using hunter's ears as currency.
    • Many of the conflicts between The Alliance and The Horde often seem to boil down to this. On the Isle of Thunder, Taran Zhu berates Jaina Proudmoore and Lor'themar Theron to stop their fighting so no more retaliations will happen, citing that each reaction is seen as a new hostile action by either side. There are still dozens of other focal points of war and contention between The Alliance and The Horde, however, where each cries foul over the other's actions.
  • Anders in Dragon Age II never misses a moment to admonish Merrill for the use of blood magic and consorting with demons, certain that she would end up causing harm to herself and others. However, he turns a blind eye to the fact that he himself willingly chose to become an Abomination, allowing the Spirit of Justice to inhabit him, only to accidentally corrupt it with his anger into a Demon of Vengeance. Merrill on the other hand, has avoided this danger since she treats all spirits as dangerous, without dividing them into "good" and "bad" ones.
    • Anders ultimately makes everything that Merrill did pale in comparison. While Merrill endangered her own life and soul, causing the death of her mentor who tried to protect her, Anders partakes in a deliberate and successful attempt to incite a World War between the Mages and Templars. Even before that, he can be delivering his "you're a monster and blood magic is evil" speeches after his own possessing spirit caused him to murder an innocent young mage.
    • Fenris is another example. He hates slavery, but because he thinks Mages are dangerous he thinks the mages don't deserve their freedom. The only reason Fenris comes off as more sympathetic than Anders is because, unlike the Anders example, Fenris never actually commits wrongdoings because of his moral myopia, and in fact, if Fenris sides against you in the endgame, pointing out that he would be helping Meredith sell mages into slavery causes him to come back to your side.
  • Portal: GLaDOS constantly calls Chell "monster" and accuses her of breaking her heart and/or trying to kill her...despite the fact that she's killed hundreds, if not thousands of people in the past and spends a good chunk of both the first game and the sequel trying to kill Chell.
  • Tales Series:
    • In Tales of the Abyss, we have Arietta the Wild. "You shot fire... at my friend! I'm really going to make you pay now!" Um, sweetie, your friend tried to snatch him off a roof, presumably to be killed. The fire was self-defense. Granted, she at least has an excuse, having been raised by monsters, and so not really having a chance to develop much empathy for other people.
      • She also holds it against you for killing the liger matriarch and her cubs, despite the fact that the first things the cubs would do (and this was explicitly stated) is raid the nearby village and eat every human in sight.
      • Then again, the whole incident was Mieu's fault in the first place: the young Cheagle accidentally caused a fire in the forest where the ligers lived and forced them to recuperate at the Cheagle Forest. Luke even lampshades in a skit that if Mieu hadn't done that, they wouldn't have been forced to kill the liger matriarch, and later get Arietta to bear a revenge grudge on the group in the next dungeon.
    • Forcystus from Tales of Symphonia once put a bloody end to an army of humans responsible for genocide against Half-Elves. By the time we see him, he is a Desian Grand Cardinal and he punishes the death of a few of his soldiers by burning down the hero's hometown and turning a helpless old woman into a monster and forcing two of the protagonists to kill her in a boss fight.
      • This could apply to the Desians as a whole. They're allegedly inspired to join because of the persecution half-elves suffer at the hands of humans, but treat the humans in their custody as little more than cattle, slinging around "inferior being" as a synonym for "human."
  • Chrono Cross tries to be anvilicious about a Humans Are the Real Monsters moral, but this falls flat on its face when the Dwarves start preaching how humans are ruining the environment and treating demi-humans like second-class citizens, when they use steampunk tanks and you find them committing genocide on the pixies; In fact, even the pixies blame humanity for their losses, "forcing" the dwarves to attack them, despite no attempts on the dwarves part to find a peaceful cohabitation. the fact no-one calls them out on this has caused a good bit of annoyance.
  • Played straight in so many ways in Final Fantasy Tactics with Algus (along with many others), who while not evil, is plays the Blue Blood to a "T" and has a very low opinion of commoners.
  • Septerra Core: The Chosen suffer from this trope. Azziz said it best to Maya about the Chosen's attitude towards other people, "No, my dear. They hardly notice us at all. We are like ants to them."
  • In [PROTOTYPE 2], the first Orion Super Soldier you fight calls James evil for killing his friend when said person was most likely just another dog-punting Sociopathic Soldier like so many Blackwatch men, and what's to say the Orion wasn't the same before his improvement?
    • Heller himself is also a major example of this; he is tearing apart the entire military (and possibly civilians as well,) primarily as a Roaring Rampage of Revenge on Mercer and Blackwatch for causing the disaster that he thinks got his daughter killed, with The Virus-caused Zombie Apocalypse Mercer's spreading and the indiscriminate violence towards civilians and Sociopathic Soldier tendencies of Blackwatch being of secondary importance.
    • Mercer too. In the original game he wakes up amnesiac and determined to get to the bottom of what happened to cause the outbreak in the first place... by hacking away mercilessly at Blackwatch and the Marines. The Marines are legitimately are trying to save Manhattan, and Mercer spends a significant amount of the game sabotaging their efforts in order to get at Blackwatch and Gentek. And in a comic series bridging the two games, he decides to destroy humanity based on his view that they are self-centered and unworthy of continued existence... despite the fact that he was just as self-obsessed and violent as any of them.
  • In Fallout: New Vegas, Caesar's Legion will hate you and call you a murderer if you kill Vulpes Inculta, whom you encounter when he and his squad are finishing up on their complete destruction of the town of Nipton and all its inhabitants. Vulpes will also accuse the citizens of Nipton of being treacherous, depraved and morally bankrupt, when his elaborate execution by lottery is stomach-turning in its sadism. (And their demonstration of depraved treachery, by luring several NCR soldiers in with offers of sex and fun and then killing them, was his plan to start with.) Your reputation will only drop further as you keep murdering the honorable four-man execution squads the Legion keeps sending after you, squads that have no problem attacking and killing civilians should there be any around when they find you.
  • In Fallout 4, the Institute are a group of underground scientist who by and large believe the civilizations of the Commonwealth surface world to be doomed to destruction. Father, the director of the institute, declares that the Institute is the best hope for humanity because of the lack of future for the surface world; yet, one of biggest reasons the Commonwealth has yet to rebuild is because of the infestation of super mutants that the Institute themselves released. The other would be the Institute Synths they keep sending out to impersonate ordinary wastelanders via Kill and Replace, sowing distrust and paranoia among the populace.
  • Kratos from God of War has never once showed any compunctions against killing people brutally if it'll get him closer to his vengeance, or launching full campaigns of war even if they displease the gods. But the source of most of his angst stems from how he was tricked into killing his wife and daughter (while he was out massacring a village in Ares' name), and his personal war against Olympus in the second and third games happened after they tried to kill him for his excessive warmongering.
  • In Dynasty Warriors for Ma Chao. Cao Cao kills Ma Chao's father for attempting to assassinate him? He is a villain and must die! Wang Yi's clan is destroyed by Ma Chao's rebellion leaving her a woman with vengeance and nothing else? Well, that's too bad, but he can't die yet.
  • Mega Man Zero
    • In 3, Copy X accuses Ciel and La Résistance of being extremists for not giving up the alternate energy system she had developed. Never mind that not only was Copy X the one who started the mass extermination of Reploids in Neo Arcadia in the first place, albeit for ensuring the comfort of the human population, but he also had no qualms about destroying an entire human residential district with a missile holding Omega, just to get the Dark Elf, meaning he can't even claim being a Well-Intentioned Extremist anymore.
    • Dr. Weil has a terminal case of this. He often goes off about how reploids deserve to be enslaved for their actions in the Maverick Wars and that humans deserve to be punished for giving him The Punishment when he was just attempting to deal with the reploid problem. Thing is, Weil's "solution" was to start an even bigger war that killed off 60% of the human population and 90% of the reploid one with a mass Mind Control device in the form of the most powerful and destructive Reploid in existence that ruined the planet's environment in the process.
  • Due to how the game engine in Arcanum: Of Steamworks & Magick Obscura works, your good-aligned allies can come across as this. If you provoke a good-aligned NPC into becoming hostile (such as by botching a pickpocketing), your allies will immediately attack them, but your good allies will chastise you for this. Even though you had no intention of attacking them and might not even be fighting yourself.
  • In Halo, Dr Halsey is eventually arrested by ONI and charged for her methods in creating the Spartan-IIs, which were indeed appalling as it involved kidnapping children and placing them through Training from Hell and dangerous augmentations. But Halsey also cared for her Spartans, doing her best to keep as many alive as possible, and her work ensured humanity's survival. In fact, her methods were nothing compared to ONI's methods in creating Spartan-IIIs, most of whom were all-but-conscripted orphaned children treated as elite cannon fodder who were mostly killed by their early teens. Of course, this being ONI, it was more to get Halsey out of the way, turn her into a scapegoat, and punish her for some personal slights against her boss than any moral issue.
    • Nowhere is this more evident than the mind of Admiral Margaret Parangosky, the Director of ONI who authorized both Halsey's arrest and the SPARTAN-II and SPARTAN-III Programs. When Halsey goes behind Parangosky's back to replace the kidnapped Spartan-IIs with flash-clones that would eventually die to prevent their parents being tormented by their disappearance, it's condemned as an unforgivable crime that forced 75 sets of parents to watching their children die slowly. When Parangosky commits actual treason by going behind Fleet Admiral Terrance Hood's back to instigate a Civil War among the Elites he's trying to negotiate a meaningful peace with (in fact, Parangosky's plan ends up hurting the pro-human Elites more than the anti-human ones), it's about trying to neutralize a threat.
  • Invoked by the developers of Game Dev Tycoon: the cracked version includes in-game pirates who will steal your product, and it has been observed that real-world pirates are complaining about it.
  • Valkyria Chronicles values its cast only as much as they are relevant to Welkin and Alicia. This becomes most readily apparent when Selvaria obliterates the entire Gallian army with a Suicide Attack... and the story treats Selvaria's death as a tragedy, while the thousands of people she kills are completely ignored by everyone.
  • In Metal Gear Rising: Revengeance, the terrorist Dolzaev calls Raiden a murderer for killing Mistral, upon which Raiden calls him out for the hypocrisy of saying such while being involved with Desperado.
  • Sly Cooper: Thieves in Time: Le Paradox fully expects his various partners and flunkies to help him in his Evil Plan, but whenever they ask him to return in kind, he blows them off.
  • This is more or less Handsome Jack in a nutshell in Borderlands 2. As a narcissist, he seems incapable of caring for anyone else but himself, and is convinced that because he's "the hero" he's justified in treating his employees like dirt, abusing Pandora's citizens (because they're all "bandit scum"), and despoiling the planet's ecosystem (because the place is already a death-trap). He's even convinced that forcing his daughter Angel to be his personal supercomputer and force-feeding her Eridium until she literally can't live without it was honestly him being a good father.
  • Dead or Alive: The Mugen Tenshin Clan has shades of this. Raidou, the Big Bad of the first game, had previously raped Ayame, the wife of his brother (and then-leader of the clan) Shiden, stolen their most sacred technique, and put Hayate into a coma, and the clan decides to just move on and forget it ever happened. However, when Kasumi decides to do something about Raidou herself and ditches the clan, she is immediately declared a traitor and Marked to Die.
  • In Doom, the Arch-Vile is Hell's healer. It screams "why?" as it dies, because it has no idea why you wanted to kill it. After all, it surely can't be those deadly fire spells it was attacking you with.
  • During the not-so-backstory of Max Payne 3 you become the target of the ire of a mid-class mob boss for killing his son. The same mob boss, of course, who probably murdered many to get in his position and likely commits a number of atrocities, even if by association, on a daily basis. And said son was waving a gun in Max's face and would have killed a innocent bystander for standing up to him had Max not gunned him down.
  • In Kid Icarus: Uprising, the gods talk a good game about humans causing nothing but pain, suffering, and war, but this calling out becomes moot- especially in the subject of the nature Goddess Viridi, who decides to wipe out an entire sect of civilization with her Reset Bomb to pave the way for a human-uninhabitable nature haven. Some of these people do get called out on this, but sometimes it's never even addressed.
  • Defied by Geralt of Rivia. In the first game, he's asked why he's missing his silver blade by Shani, who says that his silver sword is for killing monsters and his steel sword for killing humans - Geralt corrects her, saying both can be for monsters. He eventually proves this by skewering the Big Bad with his silver sword in the middle of the villain's ironic protest "but, that sword's for monsters!" In the trailer for The Witcher 3: Wild Hunt, he collects a contract on a beast killing innocents for food, takes the coin and then murders his employers, as they're witch hunters in the middle of beating and lynching an innocent girl themselves, delivering this exchange:
    Witch Hunter: Wh-What... What are you doing!?
    Geralt: Killing monsters.
  • RuneScape has developed a particular taste for this trope, particularly where the Black Knights are concerned. They detest the White Knights for unjustly exiling them from Falador and smearing their good name, but think nothing of their own efforts in doing the same to the followers of Zaros. Their leader, Lord Daquarius, treats his men as family and will do anything to protect even one of them from "unjust" killing... but you don't even have the option of mentioning what Daquarius personally did to the Sonde family just for being nobility, or why Sir Owen Sonde, a child at the time his family was massacred, is now baying for his blood, nor of what Daquarius thinks of nepotism in his ranks (here's a hint: he sicced an assassin who dissolved the benefactor in acid, alive).
  • In the "Old Wounds" comic for Team Fortress 2, the Classic team Heavy is infuriated that the mercs killed some of his teammates namely the Classic Pyro, Spy, and Demoman, and hopes that most of the modern team suffers. He himself had no qualms with gunning down one of their teammates, then having a second tortured and setting Gray Mann's blood-sucking robots on the mercs.
  • Bioshock: Andrew Ryan founded Rapture on strict secular Objectivist principles, a society where free market capitalism is the only morality, to the point that one of the first things you see in the game is a slideshow he used to greet newcomers with about how evil the governments on the surface were for interfering with taxes and laws. That is, until Frank Fontaine showed up and started to outcompete Ryans own businesses and threatened his power over the city, at which point Ryan ended up nationalizing Fontaines businesses and branded him a criminal. In all fairness, Fontaine WAS a criminal, but Ryan never had any official evidence of that, and pretty much just flushed all his principles because he didnt like not having all the power himself.
  • Star Wars: The Old Republic: There's a lot of this going around. The Sith are of course the absolute worst, but the rest of the Empire isn't much better, the Republic has its own problems, and even the Jedi aren't immune.
    • The first chapter of the Jedi Sentinel story focuses on Darth Angral, who wants revenge on you for killing his son. This despite the fact that his son was a spy working on a planet-killing superweapon for the Empire, and he only died because he refused to surrender. You can point this out multiple times, but Angral always ignores you.
    • On Alderaan, the various houses are absolutely convinced that the only people opposing them are pure evil. They will call you out on fighting to stop them from executing False Flag Operations, torturing semi-sentient animals, and just plain disagreeing with them. Conversely, if you're a Jedi, the leaders will point out the hypocrisy of claiming that you're there to save someone's life after you just slaughtered all their guards.
  • Knights of the Old Republic: The player character is offered a chance to murder several targets on behalf of a mysterious group of assassins known as the Genoharadan. Your targets are murderers, terrorists, slavers. In short, unsavoury people. Yet the Genoharadan are perfectly content with murdering these people in exchange for "preserving the Republic."
    • One of the targets, Lorgal, refers to himself as a "great liberator." He questions why it's okay for someone to kill millions of people with warships and be hailed as a war hero, and yet he is regarded as a terrorist for killing hundreds with explosives.
  • Knights of the Old Republic II: The Sith Lords: Kreia frequently criticises the Jedi Order's teachings, accusing them of being set in their ways, arrogant and narrow minded. Of course, if you ever question her teachings, you immediately lose influence with her, meaning she's just as narrow minded in her own way.
  • In the Mass Effect universe, the krogan universally decry the actions of the Galactic Council in infecting their species with the genophage. However, what makes this a case of this trope is exactly why it happened: at the end of the Rachni Wars, a grateful Council gave the krogan multiple new planets to colonize. Then it turned out that being freed from their Death World of a home planet allowed the krogan's Explosive Breeder tendencies to kick into overdrive, and they soon ran out of living room. So they started taking over more worlds to give themselves more living space, which only fuelled their growth. When the Council demanded they stop this behavior and start controlling their population growth, the krogan laughed at them and then declared war, seeking to exterminate the other races and colonize the entire galaxy themselves. As the turians and salarians point out, the genophage was an alternative way to end the war without committing total genocide against the krogan, who were already committing atrocities like bombarding planet-side cities with massive orbital strikes. Indeed, Mordin Solus, a salarian scientist who worked on the genophage whom you recruit in the second game, points out that the genophage was carefully tailored to simply drop krogan population growth to just a little more than they had back when they were confined to their homeworld — and it would have been a lot easier to make it a true "sterilize them all" plague. The krogan are a Dying Race because they've refused to learn from their mistakes, and are continuing their self-destructive methods despite no longer having the constant reinforcements to replace their dead. It isn't until the fourth game that we finally meet a krogan who's willing to admit that they brought the genophage on themselves.
    • Another example involves the asari. As the de facto leaders of the Council, they've made it a point of Council rules that discovered technology like the Prothean beacon should be shared among Council members. Yet in the third game it's revealed that they've been secretly sitting on a functioning beacon on Thessia since the last Reaper cycle and the knowledge they were able to extract from it is the reason why they were the first major spacefaring species in the current cycle. It takes the actual Reaper attack on Thessia before they admit what they have.
  • Injustice: Gods Among Us / Injustice 2:
    • Superman is pushed down a path of villainy and rises as the autocratic dictator of Earth following the destruction of Metropolis and the death of his wife and child are considered such catastrophic trauma that he vows to never allow another atrocity like this to happen again. Then he suffers a Villainous Breakdown after being foiled by the resistance and decides to destroy both Metropolis (again) and Gotham City to teach Batman and his allies a lesson. And when Shazam protests, Superman kills him in cold-blood meaning he has no problem killing a child himself, despite the death of his own unborn one.
    • Harley Quinn (who's undergoing a Heel–Face Turn), berates Superman for still being angry against her, saying he holds a pointless grudge and that she "changed career path". She seemingly forgets that one of the things she did (and the reason Supes hates) her, is the very act that destroyed everything Superman ever held dear and made him into a tyrant. (She was the Joker's accomplice in: a) bombing Metropolis, destroying it, and B) poisoning him with Scarecrow Fear Toxin that made him kill his wife and thus their unborn child during a hallucination). That she doesn't really seem to regret it is just the icing on the cake.
    • Likewise, Batman is subject to this for drawing a line at taking lives and disowns his own son for breaking their one rule. Yet, he has no problem associating Harley and even formally inducts her to the Justice League during her Arcade Ending, despite all her being accomplice in the crimes that pushed Superman over the edge. And its not only Harley, guest fighters like Sub-Zero, Raiden and Hellboy - all three have no problem with killing their opponents, but still are treated as heroes - are invited to work with Batman and his league on their respective endings, despite him drawing a line at not taking any lives.
  • In Iji, on a violent playthrough, Iji's enemies berate her for solving all of her problems with violence... despite the fact that all of Iji's problems are trying to solve her with violence, and kinda-sorta blew up her planet while she was taking a cryo-nap.
  • Multiple times in the Starcraft series, Arcturus Mengsk will condemn someone for the death and destruction they've caused, ignoring that he's not only a fascist tyrant, but that he rose to power by using Psi-Emitters to make the Zerg kill his opposition, including the entire planet of Tarsonis. The latter is considered a Moral Event Horizon in-universe since, while previous uses were a single Psi-Emitter used on a military target, Mengsk had several used on Tarsonis then had the Protoss Fleet sent to kill the Zerg eliminated to insure the entire planet was wiped out. Best summed up in StarCraft II: Heart of the Swarm just before his death.
    Mengsk: I made you into a monster Kerrigan!
    Sarah Kerrigan: You made us all into monsters.

    Web Animation 
  • RWBY:
    • In Volume 2 Ironwood has no faith in Ozpin's ability to protect humanity because he doesn't understand what's driving Ozpin's behaviour and thinks Ozpin is hiding something. Even though Glynda points out that Ozpin has experience Ironwood lacks and that Ironwood has a hard time trusting people, Ironwood secretly reports Ozpin to the Council, undermining Ozpin's authority and career in the process. His justification is that he has both the will and the resources to protect humanity and that Ozpin should therefore be trusting him.
    • In Volume 4, Raven tries to call out Qrow on cutting ties with their "family", only for Qrow to point out she walked out on her husband right after their daughter Yang was born, and has made no attempt to get in contact with them since, even after Yang lost her arm in the Battle of Beacon. Raven quickly changes the subject.

  • There was an inversion of this in RPG World; after Rabble-Rouser kills Olaf, his girlfriend nearly kills him, which causes Hero to go berserk and activate his Chosen One power of friendship, killing her. This is lampshaded.
    Cherry: Rabble just killed the viking guy. She's understandably pissed.
    Diane: Well, yeah, but she's a bad guy.
    Dragobo: (holds up a sign) And that's all that matters to our "Greatest Hero Ever".
  • In one arc of Rip and Teri, an assassin is after Rip. He poisons Teri (and Rip doesn't know if it's going to kill her or not) and then, as Rip is rushing Teri to a hospital, the assassin and his burka-clad wives attack the pair. In trying to survive, Rip takes one wife hostage, claiming "A wife for a wife!" and apparently hoping this could make the assassin stand down. But the wife bites a false tooth, unleashing a virus that would kill anyone in a ten-yard radius (including her). After Rip and Teri get away, the assassin bids his dying wife good-bye, then tells his other wives that they'll mourn later - they have to finish the job. And, for added menace: "A wife for a wife." Because, y'know, it wasn't like you accepted a contract against Rip and he was only trying to defend himself and your wife killed herself during the battle - it's all his fault!
  • Subverted by Belkar in The Order of the Stick, who in spite of only caring about himself (and his cat) finds the idea of acting like this nothing but ridiculous ("I almost got through that with a straight face!"). See here.
    • Redcloak from the same comic is a straight example: As the "good" races in the world kill his kind (goblinoids) freely for experience, he feels at a liberty to treat them the same way while fighting for the liberty and rights of his own people.
      • The elves fighting Redcloak's occupying force are little better; the commander casually pushes a captive hobgoblin to his death while remarking the only good goblin is a dead one and his subordinates kill a civilian goblin couple, but when the commander encounters Redcloak personally he flies into a rage and charges him, swearing vengeance for every elf that was slain. Redcloak kills him and the majority of his team almost instantly, considering saying anything to them a waste of time.
    • There's a twofer in #372: first, Redcloak calls out Miko, whose paladin abilities remove her "natural" fear reaction, when she calls the lich Xykon unnatural (he even uses the word "myopic"); and, by Fridge Logic, Redcloak also qualifies as "unnatural" despite calling himself "all-natural" immediately afterwards, since the Crimson Mantle has drastically reduced his aging. Lampshaded by the comic title.
    • Belkar briefly objects to having a vampire who used to be Durkon in the party.
      Belkar: I just don't trust the idea of using a horrible bloodthirsty savage to fulfill our goals while we — oh, I get it.
  • In Thistil Mistil Kistil, one of her master's sons is annoyed that Hedda is running away from a nasty form of Human Sacrifice.
  • In Doc Rat, the carnivores regard their eating intelligent herbivores as morally unproblematic, and any objections from the prey are the problem. One indeed got indignant after her fox husband brought home baby rabbits, and the rabbits' father came by to beat him up.
  • Kevin & Kell is very similar; indeed, on this very wiki, Doc Rat is likened to a "less brutal variation" of K&K's Carnivore Confusion.
    • Carnivore kills a herbivore? Just part of nature, and the carnivore is unlikely to to even reflect over the fact that they just killed a fellow sentient being. Herbivore kills a carnivore? It's murder, and the herbivore will face prison time. Even most herbivores will think nothing of someone getting killed and eaten by a carnivore... unless the victim was a friend or relative, of course.
    • This is as much a case of Blue and Orange Morality as Myopia. It's fine for a carnivore to kill a herbivore to eat — killing a herbivore for any other reason is murder (even if you eat them as well). And herbivores don't have that excuse, so... Mind you, this gets ignored a lot as well, especially by powerful carnivores like R.L., who eats people who inconvenience him all the time (including other carnivores, to be fair).
  • In Dan and Mab's Furry Adventures this is a big reason why adventurers (typically a Beings-only class) are licensed, despite the fact that they often end up indifferently persecuting all Creatures they encounter; Creatures don't regard Beings as having any rights and so they are free to slaughter and devour them at leisure, with any attempts at legal recriminations by the Beings resulting in an offending creature getting a slap on the wrist at best. So Beings take matters into their own hands by empowering members of their species-class to slaughter Creatures with equal impunity.
    • From the Creatures' perspective, they're to some extent the ones calling the Beings out on this — because the latter in turn have no trouble killing and eating "mere" animals, either, and from the Creature point of view how clever food happens to be doesn't make a difference in whether or not it counts as food in the first place. (It's also worth noting that despite all differences, Creatures and Beings are not currently at outright war with each other and manage to coexist quite peacefully in places, and individual outlooks on both sides will vary considerably.)
  • In Men in Hats, Aram tells Gamal that he's going to do only good deeds for a week, then pokes Jeriah in the face with a stick.
    Gamal: And moral relativism hits a new low.
    Aram: The key question here is, of course, "Good for whom?"

    Web Original 
  • Brawl in the Family: Yeah, Ode To Minions is a touching song, but considering these minions are trying to kill the player, and are usually an invading force or trying to repel a counter-attack after they had invaded at the behest of a power-hungry/sexually deviant dictator, it kinda loses its touch because they wouldn't be there if not for the VG bosses.
    • Well, it is being sung by Bowser.
    • The strip also toyed with the idea in another series of strips with the same setup but different punchlines. The setup: Mario stomps a Goomba, and his distraught family rushes over to grieve. In one punchline, Mario realizes what he's done and is later shown attending the dead Goomba's funeral; in another, he gleefully mows them down for the 1-Up. And in the third, the smashed Goomba turns out to be fine, and he and his family are shown laughing gleefully over the prank they just pulled on the guilt-ridden Mario.
    • It's also worth noting that, in the case of Mario at least, the Paper Mario games reveal that Bowser's minions don't represent the species as a whole, so not only are they trying to off Mario, they chose to do so, as well.
  • Encyclopedia Dramatica tends to do this with 4chan. To be honest they are almost the same except for the fact that one is a wiki and the other is an imageboard.
  • Played for laughs in College Humor Original Troopers Space Improv, Lord Sinister threatens to destroy the Princess's planet that has the insurgents' base in it, yet she apathetically confessed that she lied about it. He considers that she is cold for just letting him kill billions of people, just as he is about to kill the gunner for missing the planet's moon.
  • Dilandau's penchant for slapping his men is exaggerated in Vision of Escaflowne Abridged, to the point where one forgets what he's doing and desperately tries to defect when someone DOESN'T bitchslap him. But so help you if he catches someone else treating his Dragonslayers like dirt.
    Dilandau: "No one bitchslaps my men but me!"
  • Examined in this Cracked article: 5 Reasons Humanity Desperately Wants Monsters to Be Real.
  • Worm:
    • It's somewhat hidden by the Unreliable Narrator, but Taylor herself is guilty of this.
    • The Slaughterhouse Nine gleefully, remorselessly torture and kill many people in sadistic manners while daring the heroes to stop them. But when they find themselves on the back foot they flip out and flip the metaphorical table. This is best demonstrated by Jack Slash; he loves to hear himself talk and doles out Breaking Speeches like one might give away candy at Halloween. But when one of his enemies tries to return the favour, out comes his knife.
    • Director Tagg shows absolutely no remorse about trying to harm Skitter through her father despite being a father of daughters himself.
  • Whateley Universe: Card-Carrying Villain Mephisto sees no problem in murdering thousands over his 120+ year lifespan, but when his One True Love, Marla Fontaine, is gunned down by the his Arch-Nemesis, The Dark Avenger, while lying helpless on the floor, he goes on a Roaring Rampage of Revenge... including brutally killing the Avenger's fiancee, who he describes as unimportant except as a pawn against the Dark Avenger. At least that's what he claims happened, though he is later revealed to be telling a mix of truth and lies to his interviewer, so the truth may be very different...
  • Played for Laughs in Dragon Ball Z Abridged: Dr. Gero rages when Piccolo crushes one of his arms, demanding to know what he did to deserve such treatment. Piccolo responds that Gero vaporized a significant portion of a city with his Laser Eyes; when Gero responds "I mean recently!", Piccolo points out that this happened less than an hour ago.

    Western Animation 
  • American Dad!:
    • Roger takes this trope Up to Eleven. He'll lie, cheat, and even murder for his own selfish goals, but if he's even slightly wronged in any way, shape, or form (i.e. Steve stealing his cookie in "Stannie Get Your Gun"), he'll go above and beyond to make the offending party's life miserable.
    • In the episode "A Jones for a Smith", a crack-addicted Stan ends up ruining Steve's family-to-family dinner date with the family of the latter's new girlfriend, and ultimately spoiling the latter's chances with her. After kicking the habit, Stan insists that Steve, who is still without the girl and livid over it, will forgive him for it. Consider that just earlier in the season, Stan said that it would take time to forgive Steve for piloting a drone without his permission. Then again, this isn't too surprising considering that Stan tends to be an arrogant jerk.
    • When Francine is upset with something Stan does she will go to ridiculous lengths to get him to stop this includes setting his mom up with Roger, openly flirting with his coworker (she found out that Stan agreed to marry their dentist if she died before him) yet she is furious when Stan is upset with something and goes to the same extreme lengths. One of the more reoccurring instances of this the fact that she keeps spoiling their kids while admonishing Stan any time he tries to discipline them. Yet any time Stan tries to spend time for himself giving them free reign she calls him out for being selfish.
  • Batman: The Animated Series: The Joker: "You killed Captain Clown. YOU KILLED CAPTAIN CLOWN!!!" (Captain Clown was a mindless robot, while Joker's current plot is driving an entire city insane.) Granted, expecting Joker to react the way a normal person would to anything is pretty foolish.
  • Unsurprisingly, The Joker went out with this in the DCAU continuity. Batman Beyond: Return of the Joker has him kidnap Robin, disfigure and Mind Rape him into "Joker Junior", and ultimately hand the kid a gun and tell him to shoot Batman. At the last minute "J.J." shoots Joker instead, and the Clown Prince of Crime's last words?
    T-that's not funny! That's...
  • Beast Wars: During the final season, Blackarachnia openly complained about how the Maximals didn't trust her more than once. but never seems to take into account the fact that she spent up to two seasons shooting at them or trying to kill them. It didn't help matters that she didn't make any real attempts to fit in and acted no differently under the Maximals than she did Megatron, working her own agenda in secrecy like stealing the Transmetal 2 driver and using it to try to give herself an upgrade. Of course, she does finally lose the Moral Myopia once she gets transformed into a Transmetal 2 and regains her Maximal programming.
  • In Popeye the Sailor Meets Ali Baba's Forty Thieves, when Wimpy is stealing food behind his back, Abu Hassan remarks "Must be thieves around here."
    • In a Famous Studios cartoon, Popeye is the butt of several increasingly cruel April Fools Day pranks brought on by Bluto. Whenever Popeye got angry, Olive would accuse him of not having a sense of humor. Bluto later played a prank on Olive and set Popeye to take the blame. Suddenly, it wasn't very funny.
  • A similar case occurred in a Gene Deitch era Tom and Jerry cartoon. While fishing, Tom's brutish owner throws one of their catches at him as a prank (Tom is self preserving enough to just take it in good humour). Jerry then throws a fish at him and frames Tom for it, knowing the owner's immediate reaction would be to beat the shit out of Tom in a rage.
  • Spider-Man Unlimited: The High Evolutionary is made of this. He states that he rebuilt Counter-Earth society so eliminate greed, selfishness, hate, etc. However, it's incredibly clear that he doesn't mind any of these things so long as humans are the victims, not the aggressors.
  • Averted in Invader Zim - the Irkens as a whole think of non-Irkens as nonpersons, but the Tallest at least have no problem throwing their own kind out of an airlock when it pleases them. Come to think of it, Zim seems to think anyone who isn't him is expendable for the sake of his mission, as shown in "Hobo 13" where he sacrifices his entire training squad (including fellow Irken Skoodge) in order to complete his training.
  • Minor example in Star Wars: Clone Wars. When a suggestion is made to forego Anakin's trials and promote him early, the one arguing the most against it is Jedi Master Oppo Rancisis:
    Rancisis: That is what concerns me. To walk the path of the Jedi, one's spirit must be strong. That requires discipline. And he has often disobeyed you, has he not Master Obi-Wan?
    Yoda: Did you not disobey me from time to time in your youth, Master Rancisis?
  • Star Wars: The Clone Wars
    • In the Padawan Lost arc, a Trandoshan hunter gets righteously pissed when his son is killed during a hunt of kidnapped Jedi younglings. Trandoshans are a Proud Warrior Race whose religion literally demands that they kill their way into Heaven. Every corpse a Trandoshan brings back from a hunt adds more "points" to his soul's worth, guaranteeing him ever-increasing rewards in the afterlife. But, conversely, if one of his would-be victims were to kill him, that would be not only humiliating but a grave moral disgrace, resulting in the hunter being "zeroed" (losing all his points) and most likely being sent to Hell.
    • Likewise, the Zygerrians consider any culture that could be defeated by them as naturally weak, and any culture who would be conquered as deserving of being enslaved and quashed by their own. On the other hand, they consider the Jedi's conquering of their old enterprise an insult to their culture and an intrusion on their very way of life. The viewer's plight for their lost empire is... limited.
  • The Simpsons
    • In the April Fools' Day episode, "So It's Come to This: A Simpsons Clip Show", Bart, in retaliation for a series of mean spirited April Fools pranks pulled by Homer, finally pulls one over on him, only to accidentally send him into a coma. After Bart confesses to the prank, Homer wakes up and strangles him. This is just plain wrong, because Homer pulled some harmful if not potentially deadly pranks, including duct-taping Bart's eyes shut and putting milk in the fridge that had been next to a furnace for six weeks yet never apologized. Father of the year material he ain't, that's for sure.
    • Similarly in "Fear Of Flying", the patrons of Moe's bar play a sequence of increasingly brutal practical jokes on their publican, all of which he takes in good humor (such as lighting his clothes on fire and HIDING A COBRA in the cash register which repeatedly bites him). Lastly, Homer plays the innocuous "Loose Salt Shaker Lid" gag on Moe and immediately gets chewed out by his friends and barred from entry. Of course, this is the joke.
    • When the family goes on a ranch holiday, Lisa gets a crush on an older boy. She hears him talking to a 'Clara', and promising her the first dance. When she meets Clara, she misdirects her down a dangerous trail. Later she finds out Clara is his sister and only then does she go to help her. The boy calls her out for this when she admits what she did.
    • Homer again in "Grampa vs. Sexual Inadequacy" when Grampa in a fit of rage told him that he was an accident Homer abandoned him on the roadside. When he informed Marge of this she reminded him that he tells Bart he’s an accident all the time. Homer defends himself by saying that when he does it, "it's cute". The Cycle Of Abuse caused by the Simpson men's shoddy parenting is lampshades throughout the series.
  • In King of the Hill anytime something embarrassing happens to Hank, Peggy will tell anyone who will listen about it to the point that random strangers will give him advice. Imagine her reaction if he did this to her. In another example Peggy got a job at the Alamo Beer company during a time where there was no stock of Alamo in their local supermarket. Peggy told Hank exactly how to get his favorite beer without telling him that it was tainted. Despite this Peggy claimed that Hank betrayed her trust while continuing to allow him to drink the tainted beer.
    • In the episode "Hank's Bully", Hank is continuously harassed and taunted by the son of his new neighbours, but the parents take no disciplinary action and instead write off their son's behaviour as creativity and his way of expressing friendship. Then Hank asks Bobby to deliberately cause trouble for them by imitating their son's behaviour, and all of a sudden they find such behaviour unacceptable.
  • My Little Pony: Friendship Is Magic:
    • In Boast Busters Rainbow Dash and Rarity take extreme offense to Trixie's gloating and showboating and take to heckling her. Apparently it's only okay when it's Rainbow Dash doing the gloating and Rarity doing the showboating. Needless to say it's one of the driving reasons Trixie was largely seen as a Designated Villain.
    • Starlight Glimmer, the resident poster child for "evil villain turned good guy", is very quick to outright refuse to give Thorax a chance to prove he's a good person or give up on Pharynx and write him off as a lost cause after he's not easily willing to change his ways. Both of these episodes have blink and you'll miss it scenes where she realizes the double standard, and she's since become friends with both of them.
  • Regular Show: "Under the Hood", Rigby is painting Park Avenue's TV room:
    Park Avenue: No, no no, don’t. What’s the matter with you?
    Rigby: You painted all over our whole park.
    Park Avenue: Yes, but it's different, you know? It's what I do! My stuff is good, you’re only making a mess!
  • Cartman from South Park: In the Coon and Friends Trilogy, Cartman starts to think the rest of the organization turned evil just because they kicked him out and sees himself as the hero because according to him, heroes make the world a better place for themselves.
  • Dave the Barbarian, in the episode "Shrink Rap" when Dave has helped Quozmir resolve his issues with his mother.
    Fang: I love a happy ending.
    Candy: Happy ending? They're going to destroy half a continent!
    Fang: Yeah, but not the half we live in.
    Candy: Good point.
  • In the episode of Megas XLR where the heroes meet some Space Pirates.
    Pirate: We don't like cheaters. Unless it's us doing the cheating. Then it's OK.
  • The Powerpuff Girls: The episode "Girls Gone Mild" displays this perfectly with Stanley and Sandra Practice, two Moral Guardians who, fearing that the Girls' style of crime fighting may be a bad influence on children, force them to stop using their powers, threatening to sue Professor Utonium if they do so. Even as the crime rate in Townsville rises with the Girls unable to intervene, the Practices refuse to rescind the contract... until the villains come after them.
  • Rick from Rick and Morty is all about this. Here's just a couple glaring examples:
    • He's outraged that the alien Zeep created a microverse in a battery whose inhabitants unknowingly generate electricity for Zeep's world. However Zeep lives in a microverse created by Rick to power his car, which is fine.
    • When he's betrayed by Gearhead who quotes his "look out for number one" mentality, Rick coldly points out he is always number one and dismembers Gearhead, cautioning everyone else around him to never betray him.