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  • Backhanded Compliment: invoked The Honest Trailer for Mortal Kombat and Mortal Kombat: Annihilation admits that the horribly animated monsters look pretty good... for a Sega Genesis game.
  • Back to Front: Just like the movie it riffs on, the Honest Trailer for Memento is told in reverse chronological order (with the exception of the comment reading, which is done at the end like always). (But you can also watch the chronological version)
  • Badass Baritone: Jon Bailey a.k.a. The Epic Voice Guy, and he openly acknowledges it, too.
  • Badass Decay: invoked Their opinion of the Weeping Angels in the Honest Trailer for Doctor Who (Modern):
    Narrator: [...]killer stone statues who get less threatening with every appearance, until they're about as scary as Ghostbusters II.
  • Bait-and-Switch:
    • The Honest Trailer for Planet of the Apes (2001) opens with the narrator thinking it's for the 1968 original:
      Narrator: From 20th Century Fox comes a landmark of science fiction filmmaking, that's still one of the most shocking movies ever mad- Wait, we're doing the Tim Burton version? [sighs] Let's just get this over with.
    • In the Watch_Dogs Honest Game Trailer, we are shown a barrage of requests for Batman: Arkham Knight, then the narrator comments, "We got it on PC, and it still doesn't work. So... maybe next week?" Then, a single request for Watch_Dogs appears, the narrator decides that they're "Close enough," then starts narrating on the latter.
    • From The Mummy (2017) Honest Trailer:
      Narrator: What is dead may rise again, and the cast cannot stay buried for long. So when Universal Studios needed a cinematic universe, they dug up the rotted, bloated corpse of... The Mummy.
    • There is also a subcategory of this in some Honest Trailers mixed with a bit of Backhanded Compliment where a critically praised movie is complimented for several aspects of it before the trailer describes it as a more questionable genre:
      • Gone Girl is described as "the best acted, coolest looking, most well-written Lifetime movie ever made."
      • Jaws is described as "the best directed, well cast, masterfully scored cheeseball B-Movie ever made."
      • Jurassic World is described as "the box-office smash of the summer", only to immediately state that it's "just the most expensive Syfy Channel Original Movie ever made."
    • The Honest Trailer for Godzilla: King of the Monsters (2019) does this twice:
  • Bait-and-Switch Comparison:
    • In Batman & Robin:
      Narrator: In a world full of crime, [shows montage of Mr. Freeze clips] one man is determined to kill Batman once and for all. His name... is director Joel Schumacher.
    • In Attack of the Clones:
      Narrator: Ewan McGregor is forced to [shows montage of Obi-Wan Kenobi in scenes with CGI aliens] try and act alongside lifeless and emotionless computer characters like Hayden Christensen.
    • In Jaws:
      Narrator: People are dying on Amity Island, and only one monster is to blame: the town mayor.
    • The Honest Trailer for Moana opens with one:
      Narrator: Are you ready for a new kind of Disney Movie, full of strong female characters, no forced romantic subplots, and a celebration of Polynesian culture? Then you'll love... Lilo & Stitch!
  • Beauty Is Never Tarnished: The Honest Trailer for Kong: Skull Island points out how Tom Hiddleston's character, James Conrad, "always looks perfect" despite being a Vietnam veteran-turned-mercenary in the 70s and is slogging through a jungle fighting monsters.
  • Best Known for the Fanservice: invoked
    • Titanic's rerelease allows a new generation to "remember the excitement of PG-13 boobs, now in James Cameron-approved 3D."
    • Emma Watson as Hermione is mentioned as Harry Potter's "superior in every way hot lady friend" and is credited as "Your First Erection".
    • Scarlett Johansson as Black Widow is credited as "Hawkeye with BEWBS" in the Iron Man 2 trailer and as "Leather BEWBS" in The Avengers trailer. This got better afterwards, with their Iron Man 3 trailer crediting her as "Black Widow" (in the "not starring" part), the Captain America: The Winter Soldier trailer credited her as "Lucy," and the Avengers: Age of Ultron trailer crediting her as "Good Luck Finding Her Action Figure."
    • The infamous scene of Caroline Marcus (Alice Eve) in her underwear is credited as "Thumbnail" in the Star Trek Into Darkness Honest Trailer, referring to how often it was used for thumbnails of videos related to the movie on YouTube. It could also be a reference to how Honest Trailer itself tends to use fanservice-y thumbnails for films/TV series that have particularly memorable fanservice.
    • In the NieR: Automata trailer, the narrator mentions how memorable 2B is for her "bigger android butts" and "thick, thick robo-thighs".
      Narrator: Okay, now I get why the internet likes this one.
    • The narrator even does with male characters, with "hot guy" being used to describe many characters including Leonardo DiCaprio as Jordan Belfort, and Frozen's Kristoff and Hans.
    • Subverted with Fifty Shades of Grey. The narrator says that, while people were hoping for the steamy sex scenes from the book, they were mostly treated to:
    AND... TENDER MISSIONARY LOVEMAKING. What the fuck? Let's get kinky weird!
    • Similarly, Fifty Shades of Grey's sequel, Fifty Shades Darker, is noted to only have roughly ten minutes worth of sex scenes despite being two hours long. It's also pointed out that in all but one of those scenes, Christian Grey's pants stay on, for some reason.
  • Bestiality Is Depraved: The Frozen trailer describes "Reindeer(s) Are Better Than People" as the movie's "other romantic duet" (after "Love Is an Open Door"). Just like the trailer redubs "Love is an Open Door" to sound like it's about intercourse, the same treatment is given here:
    Narrator: I'm kinda turned on by reindeer...
  • Better on DVD: invoked Inverted with Doctor Strange, the Honest Trailer of which points out that the awesome special effects are best enjoyed in 3D on a giant screen, but watching it on a smaller screen in 2D isn't as impressive.
  • Better Than Canon: invoked
  • Better Than It Sounds: invoked In the Honest Trailer for the 2018 Oscars, they point out that the The Shape of Water's premise of a woman falling in love with a fish man makes for a much more beautiful and romantic movie than it sounds, but also laments that it will still probably be best known as "the fish-banging movie".
  • Big "NO!": In the Honest Trailer for Tattletail, this is the Narrator's reaction to the fact that he has to do yet another Honest Trailer for a low-budget, indie horror game.
  • Bizarro Episode: invoked The Honest Trailer for Honest Trailers (Written by a Robot), which was written by a bot created by Botnik Labs, which had previously created a Harry Potter fanfic using an algorithm to generate the chapter automatically. It gets weird.
  • Black Best Friend: The honest trailer of Captain Marvel (2019) points out how MCU movies have a tendency to give their (usually white) leads one of these, showing a compilation of all the black charactes that served this role so far.
  • *Bleep*-dammit!: The second f-bomb used in the The Dark Knight's honest trailer goes (inadvertently?)note  uncensored.
  • "Blind Idiot" Translation: The honest trailer for Spider-Man (Japan) mocks the often poorly translated monster names and episode titles in the subbed version.
  • Boom, Headshot!: The Starring part of the Honest Trailer for John Wick includes the many, many headshots in the movie.
  • Bowdlerise: invoked The Honest Trailer for Teenage Mutant Ninja Turtles II: The Secret of the Ooze points out how parental complaints about the violence of the first movie resulted in the Turtles not being allowed to use their actual weapons, instead using random crap such as sausages, Nerf bats and yo-yos.
  • Bread, Eggs, Breaded Eggs:
    • Pacific Rim is said to include: "Giant Robots", "Giant Monsters", and "Giant Robots Punching Giant Monsters".
    • The Starring part of the Honest Trailer for "Every Wes Anderson Movie" ends with a list of recurring elements that includes "Willem Dafoe, dead animals, Willem Dafoe playing a dead animal, Anjelica Huston, old-timey telephones, Anjelica Huston on an old-timey telephone, foreigners, classic rock songs, oil paintings, a foreigner playing a classic rock song in front of an oil painting, characters reading books, uniforms, graveyards, a character reading a book wearing a uniform in a graveyard, Jason Schwartzman, smoking, moving vehicles, Jason Schwartzman smoking outside a moving vehicle, a Wilson brother, strained sibling relationships, exotic animals, a Wilson brother and his estranged sibling smoking with an exotic animal, Ed Norton, reel-to-reel tape recorders, Ed Norton dictating into a reel-to-reel tape recorder while smoking and wearing a uniform, Bill Murray, tiny motorcycles, profile shots, and Bill Murray on a tiny motorcycle in a profile shot."
    • The starring part of the Honest Trailer for "Every Tim Burton Movie" has; Lisa Marie, Helena Bonham-Carter, Lisa Marie and Helena Bonham Carter.
  • Bread, Eggs, Milk, Squick:
  • Breaking the Fourth Wall: In the Divergent trailer, the Narrator stops during the intro and we see him in the recording booth, insisting that they've already done the trailer for this on The Hunger Games. It happens again at the end before "Starring..."
  • Brick Joke:
    • In the Honest Trailer for 300, while listing the instances of Artistic License – History and things that actually were historically accurate, the narrator gets really perplexed by the goatman. While making a similar list in the later Honest Trailer for Gladiator, the narrator says it was more accurate than 300 and once again wonders out loud what the hell the goatman was.
    • In the Fantastic Four (2005) trailer, the narrator brings up The Incredibles as a perfect Fantastic Four movie. Then, in the Fantastic Four (2015) trailer, the narrator says it's been ten years since the last good Fantastic Four movie. Cue a clip of The Incredibles.
    • In The Stinger for Batman (1989), the narrator has trouble making out one of the Joker's lines, "I'm of a mind to make some mookie", and repeats some similar-sounding phrases. In the next Honest Trailer to be released, The Revenant, he reads the line properly during the comment requests.
  • Bring My Brown Pants: His reaction to Brain!Andross in Star Fox 64:
    Narrator: Kinda makes a floating monkey head seem normal- OH MY GOD I PEED A LITTLE!
  • Broken Aesop:
    • The Alice in Wonderland (2010) trailer points out how the "be your own independent woman" aesop rings a bit hollow when Alice declares her intent to Screw Destiny only to follow it anyway.
      Narrator: ... Girl Power?
    • The fact that Scott Pilgrim vs. The World chose the ending where Scott ends up with Ramona, who has had him fighting her exes, instead of the one where he ends up with Knives, who has loved him throughout the movie earns this:
      Narrator: What was the point of it all then? Be jealous and violent and chase after a toxic relationship while true love stares you in the face?!
    • The Honest Trailer for Rudolph the Red-Nosed Reindeer has this to say about the fact that Rudolph is shunned by everyone around him and only allowed back because his glowing nose turns out to be helpful:
      The moral of this story, ♫
      ♫ Is that being different's bad, ♫
      ♫ Unless your defect's useful. ♫
      ♫ Man, this movie's really sad.
    • The Honest Trailer for Beauty and the Beast (2017) points out how its intended message of True Beauty Is on the Inside kind of falls flat when everyone good in the movie turns out to be hot.
      Narrator: [b]ecause whie inner beauty is what really matters, your ugly ass is definitely a curse.
    • The Honest Trailer for Wonder Woman notes that its message of female empowerment might come off as a bit flawed:
      Narrator: ...[a]nd had a powerful message for girls: save the world, look flawless doing it, be a literal god, then men might half-tolerate your presence. [half-hearted] Woohoo! Progress...
    • The Honest Trailer for Fifty Shades Freed points out how its attempt to be a story about empowering women and sexual freedom is completely undercut by the fact that Anastasia marries the first man she has sex with, gets her dream job because he bought the company and, after spending the better part of the movie not wanting to end up barefoot and pregnant, ends the trilogy literally barefoot and pregnant.
    • The Honest Trailer for the first three The Purge points out how its intended message of the dangers and importance of releasing one's violent impulses falls pretty flat because how much each movie stylizes gory killings.
    • The Honest Trailer for Pokémon: The First Movie points out how it's message about fighting being bad is rather hypocritical considering fights between Pokemon are the main point of the franchise.
  • Broken Base: invoked The Honest Trailer for The Last Jedi breaks down how it divided the fanbase so widely and the bits both sides liked or disliked about the movie:
    Jon Bailey!Narrator: So gear up for the most divisive Star Wars film ever made...
    Gannon Nickell!Narrator: ...where Rian Johnson either doesn't understand the lore...
    Jon Bailey!Narrator: ...or he made the first Star Wars movie that actually lives up to the values it preaches, instead of endorsing royal bloodlines and reckless aggression.
  • Brother–Sister Incest: The trailer for Return of the Jedi points out how Leia's confession that she's always known Luke is her brother makes the scenes in the previous movie where they make out even more awkward than they already were.
  • Brutal Honesty: The style in which the trailers are narrated.
  • Buffy Speak: The Honest Trailer for Avengers: Infinity War describes it as possibly the best movie Marvel has ever made, but "without a doubt, the most movie Marvel has ever made":
    Narrator: [over special effect-heavy action scenes] There is just... so much movie in this movie. Look at all that movie!
  • Bullet Time: In the 300 trailer, they note the movie's overuse of dramatic falling stuff, Instagram filters, and............ suuuuuperr..... slooooooooooowwwwwwww...... moooooooooooooooootttttiiiiiiiiiooooooooonnnn.
  • But Not Too Gay: The Honest Trailer for Birds of Prey (2020) points out how Roman Sionis and Victor Zsasz's gay subtext is downplayed in the movie in an attempt to slip it past censors in China, showing a clip of Ewan McGregor giving a rambling answer to a question if the characters really are in a gay relationship.
  • But Thou Must!: An aversion is lampshaded in the Mission: Impossible Film Series trailer.
    Narrator: An agency with a silly name... will deliver assignments in a ridiculous way to agents who can choose whether or not to accept them...
    [cue montage of Mission Briefing, all saying "should you choose to accept it"]
    Narrator: Um, what happens if they say no? Do we all just... die?



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