Follow TV Tropes

Following

Western Animation / The Incredibles

Go To

This page contains unmarked spoilers. You Have Been Warned.

https://static.tvtropes.org/pmwiki/pub/images/incredibles_8.png

Helen: Right now, honey, the world just wants us to fit in, and to fit in, we've just got to be like everybody else.
Dash: But Dad always said our powers are nothing to be ashamed of! Our powers make us special!
Helen: Everyone's special, Dash.
Dash: Which is another way of saying no one is.

The Incredibles is Pixar's sixth feature film, released in 2004, an affectionately parodic Decon-Recon Switch of the Superhero genre, happily hanging lampshades on many conventions. Its plot bears a resemblance to Watchmen, although the tone is nowhere near as dark. That said, it's easily in the running for the darkest film Disney's ever been involved with — surpassed in number of onscreen deaths only by Pirates of the Caribbean — with tons of Black Comedy besides. It marks two firsts for the studio: their first with humans as the main characters and their first to be helmed by an out-of-studio filmmaker.

Following a court ruling finding the Superstrong Mr. Incredible culpable for damages and the resulting series of lawsuits, the Super Relocation Act was enacted and all superheroes have been forced into retirement. Mr. Incredible and the stretching Elastigirl are now just Bob and Helen Parr. They have a quiet life in the suburbs with an ordinary house, a normal job and 3 children: disruptive and superfast Dash, shy Violet (who can turn invisible and project force fields), and baby Jack-Jack, who seems to have no powers. In other words, they are a very rough equivalent of the Fantastic Four. They're not really happy with the situation, but they don't have a choice.

When Bob gets an offer from a mysterious woman named Mirage to relive his Glory Days and help out a high-tech facility gone wrong, he Jumps at the Call without telling his family. Soon, though, he gets in trouble, and finds he needs all the help his family can offer to help him save the day from a Diabolical Mastermind with an Evil Plan and a Killer Robot.

Like other Pixar movies, there was a comic book series being published by Boom! Studios written by Mark Waid that has the continued adventures of the family. With the Superhero ban lifted, the Incredibles have to deal with a lot of old villains crawling out of the woodwork, and after taking out a decaying villain team, a new one rises out of the ashes, gathering power and planning on turning the citizens of Metroville against the supers using hypnosis and mecha, led by Xerek, the villain of early scripts for the film. The ending to this ongoing villain conspiracy arc, however, has been delayed from various internal problems at Boom. Despite Marvel picking up the Pixar license, nothing has materialized, with a reprint attempt of the series being cancelled a few story arcs in. The second movie rendered the comics Canon Discontinuity, making any continuation even more unlikely.

A sequel, Incredibles 2, was released in 2018, with Brad Bird once again in the role as writer/director.

The Incredibles played in theaters along with the Pixar short Boundin'. For information on the DVD spinoff shorts Jack-Jack Attack and Mr. Incredible and Pals, see the Pixar Shorts page.

Please move any character tropes to the proper character page.


The Incredibles provides examples of:

    open/close all folders 

     A-G 
  • Action Dad: Mr. Incredible is a superhero father.
  • Action Mom: Helen, in the second half, where she reminds her children to get to bed on time and that there are plenty of leftovers to reheat before suiting up and going off to save her husband.
  • Actor Allusion:
  • Adrenaline Makeover: Violet, who puts her hair back out of necessity. The new look suits her and she keeps it.
  • Adult Fear:
    • "There are children aboard! Say again, there are children aboard..." Helen grows steadily more desperate through that scene, and only pulls out the "children" card as a last resort.
    • Coming off the realization that she couldn't convince them to call off their attack even with the knowledge she had her kids with them, Helen gives her children a very stern reminder once they're on the island that the people they're up against are not holding back and won't treat them any differently than they would her. It's a dead serious explanation that completely evokes this trope.
    • There are several scenes which imply that Helen has a growing fear that Bob is cheating on her, including the classic "find a hair on his clothing" bit. When she actually speaks to Edna, she is also surprised that Helen doesn't know where her husband is, which increases her fear.
    • As far as Bob knew, his entire family was killed when the plane was shot down.
    • Syndrome's goons aren't your generic Punch Clock Villains. They will kill your kids, even if there are multiple other (non-deadly) ways to handle the situation.
    • A voice message from the babysitter says a replacement sitter showed up for her. Helen never called for a replacement. The family then sees Syndrome trying to abduct their infant son and raise him against his family.
  • Advertised Extra: Downplayed. While most of the promotional materials feature Jack-Jack in his super-suit and imply that he's with the family on their superhero adventures, he's only featured in the scenes dealing with the Parr's home life. He's left at home during the island adventure and he doesn't appear in his super-suit until the last fifteen seconds of the film.
  • Affair Hair: Played with. The first time we have the classic setup with Bob sneaking back into the house and Helen noticing something on his sweater. She reaches out to pluck it off... except it's building debris and she correctly deduces Bob's moonlight activities. The second time, it's played straight as Helen spots a blond hair on the suit Bob wore while dining with Mirage.
  • A.I. Is a Crapshoot:
    • When told the Omnidroid he's about to face is very intelligent, Mr. Incredible jumps to the conclusion that "it got smart enough to wonder why it had to take orders". Subverted, since this was an incorrect assumption never confirmed by Mirage and the Omnidroid was under control the entire time.
    • Subverted in the climax, although the Omnidroid turns on Syndrome, it was because he foolishly declares himself a superhero in front of the robot causing it identify him as a threat and follow its programming by fighting him as intelligently as it fought the other supers.
  • Aluminum Christmas Trees: The way the interviews and news were done in the 60's were how interviews and news were done in Real Life as well.
  • All for Nothing: Bob painfully swallows his sense of justice and grudgingly obeys Huph's order that he not leave the office to help a mugging-victim, or else Huph will fire him. But afterward, Huph pushes Bob to his Rage Breaking Point, so that he throws Huph through several walls, injuring him, and gets fired anyway.
  • All There in the Manual: Detailed profiles of other Supers that are only briefly mentioned in the movie (if at all) in the Extras section of the DVD. The comic book also fills in some holes the movie may have left open.
  • Alternate DVD Commentary: An in-universe version. The poorly-done Mr. Incredible animated episode extra can be played with Mr. Incredible and Frozone riffing on it. It's a Funny Moment for DVD extras (especially their vitriol for Mr. Skipperdoo).
  • Always Know a Pilot: Subverted. When Helen Parr, aka Elastigirl needs to get to a tropical island in the middle of nowhere, she calls her pilot friend to help her out. The surprise comes when it turns out that she's just calling to borrow the plane because she is able to pilot it herself.
  • Ambiguous Time Period: According to the newspaper Bob is reading at dinner, the story takes place in 1962, but they have computers that function similarly to what we have today. Even the one seen in Bob's office, despite it's retro design, would be out of place for that time period. All of Syndrome's vehicles and equipment have a very "retro" aesthetic, but in terms of technological advancement, are far beyond what we have even in modern times.
    • There's also VHS players, which didn't come out until late 70s.
    • Brad Bird says that the time period is based more on what people in the '50s and '60s thought the future would be like.
    • Further complicating things, the comics have cell phones and Internet, in line with late Noughties' technology (Violet has her own laptop, for instance).
  • And the Adventure Continues: The ending has the arrival of another super-villain, The Underminer.
  • And Your Little Dog, Too!: Syndrome attempts to kidnap Jack-Jack when his master plan fails. When that doesn't succeed, Syndrome flees to his escape jet but continues to rant that he will get Jack-Jack eventually which triggers Bob's Papa Wolf instinct and he throws a car at Syndrome's jet causing his demise.
  • Animated Outtakes: It has a "bloopers" segment as a DVD extra. Some of the segments are this trope (like a bit where Elastigirl swings from the monorail car and smacks into a pylon), while others are legitimate animation errors (like a bit where the physics go wonky and make Violet's hair fly around wildly). None of these bits are fully rendered, and the deliberate jokes are little more than animatics. The segment comes across like a unpolished compilation the animators made to amuse themselves and was later included on the DVD as a fun extra for the audience.
  • Annoying Younger Sibling: Initially, Dash and Violet fight like antagonistic siblings resorting to using their superpowers to up the ante. Dash runs around the kitchen table at high speed slapping his sister on each pass. Violet retaliates by creating a force bubble that he runs smack into. After their adventure, this changes.
  • Armor-Piercing Question: Edna gives one to Helen about Bob that increases her fear that Bob may be cheating on her.
    Edna: Do you know where he is?
    Helen: [uncertainly] Of course.
    Edna: [spins to face her] Do you KNOW where he is?
  • Are We There Yet?: Even though the family is riding a rocket to get to the city in time to stop the giant Omnidroid, Dash is clearly bored and asks the question.
    Mr. Incredible: We get there when we get there!
  • Arson, Murder, and Jaywalking: When Edna shows Helen the supersuits:
    Edna: [on Jack-Jack's suit] I cut it a little roomy for the free movement, the fabric is comfortable for sensitive skin... [a sheet of flame erupts in front of the suit] and it can also withstand a temperature of over 1000 degrees! Completely bulletproof... [four heavy machine guns appear and open fire on the suit, without effect] and machine washable, darling, that's a new feature.
    (later, when showing Helen's new suit)
    Edna: Your suit can stretch as far as you can without injuring yourself, and still retain its shape. Virtually indestructible [a pair of missiles strike the suit, again without effect], yet it breathes like Egyptian cotton.
  • Art Shift: Invoked. The opening and closing themes are animated in a shiny 60s and 70s deco art.
  • Artistic License – Chemistry: Frozone says he can't put out a fire because he's dehydrated and there's no water in the air for him to use. Meanwhile, the background shows they're surrounded by burning wood. The main reaction in wood fires is cellulose reacting with oxygen, forming carbon dioxide and water vapor.
  • Artistic License – Law: Possibly. In the real world, attempted suicide is illegal and Oliver Sansweet's lawsuit should have been dismissed on those grounds or Good Samaritan laws could have helped Mr. Incredible's case. The challenge is that both suicide and Good Samaritan laws vary from jurisdiction to jurisdiction note  and the time period of the film is nebulous. However, the legal issue is addressed "in-universe" because the lawsuit is upheld by the "superior court" which opens the floodgates for other superhero lawsuits and eventually leads to the passage of the Super Relocation Act.
  • Asskicking Pose: When the Parr family finally reunite on Syndrome's island and are attacked by the next wave of Syndrome's mooks, before engaging them, they strike an awesome pose establishing them as "The Incredibles".
  • Awesome, but Impractical
    • While many of the superhero costume designs look quite striking with their capes, Edna's "No Capes" Death Montage shows how impractical they really are.
    • Self-destructing messages sound cool in theory, but when one is used in this film, the fire alarm goes off and the family has to dry all their belongings.
  • Aww, Look! They Really Do Love Each Other: Violet and Dash argue with each other almost all the time throughout the film, but when it comes down to it, they do love, and are very protective of each other. Dash pulls Violet to safety from a rocket's exhaust wash that utterly fills the cave they were in and would have roasted them to death, and later violently punches one of Syndrome's mooks for trying to attack her. Violet leaps in front of bullets to save Dash and this was before she was confident that she could generate her force fields on demand. She also protects Dash - as best she can - when the Omnidroid 10 almost flattens him.
  • Baby Carriage: During the Omnidroid's attack on the city, it grabs a tanker truck and flings it through the air. A mother at her carriage grabs her baby and runs as the truck approaches. She is ultimately unable to get away in time, allowing Syndrome to swoop in and "save" the day.
  • Badass Cape: Deconstructed. In real life, these things are cumbersome at best and dangerous to the wearer at worst. They are also very difficult to render in CGI.
  • Badass Family: The Parrs. They're a family of superheroes, so what do you expect?
  • Badly Battered Babysitter: Poor Kari. (Mostly seen in Jack-Jack Attack.) She becomes increasingly frantic on the phone to Helen, indicating that Jack-Jack has powers too. She also gladly takes Syndrome's offer to babysit for her.
    Dicker: And you believed him.
  • Barrier Warrior: This is one of Violet's two core powers along with Invisibility. She has the ability to generate a spherical force shield to protect her and others from harm. The upper limit of her shield strength is unknown but by the end of the movie she was shown easily protecting her entire family against the impact and subsequent explosion of Syndrome's plane when it came crashing down on them.
  • Bathos: There's a dramatic moment where the family is racing to save the city in a rocket. Along the way, they do what any family does on a long "car" trip - they bicker.
    Dash: Are we there yet?
    Bob: We'll get there when we get there!
  • Batman Gambit:
    • When Bomb Voyage sticks a bomb to Buddy's cape as he leaves the crime scene, knowing that Mr Incredible would rather save an innocent child than capture a criminal. Actually worked better than expected, because not only did it draw Mr Incredible away, but the ensuing chaos made an even bigger diversion that let Bomb Voyage escape scot free.
    • When Syndrome calls Mr. Incredible's bluff when he threatens to kill Mirage after taking her hostage, knowing that he wouldn't have the guts to go through with it. It later comes back to bite him in the ass for his jerkass attitude in the situation.
  • Battle Discretion Shot: Just before escaping Syndrome's base in a rocket, Mr. Incredible confronts a van full of Mooks. Cue an outside shot of the van rocking and shaking as he takes them out. They were lucky he was in too much of a hurry to make them suffer. They were playing a drinking game based on the carnage Syndrome was inflicting.
  • Be Careful What You Wish For:
    • In the superhero interviews in the film's opening, Mr. Incredible claims he wants to settle down, but then yearns for the Glory Days when he's forced to do just that by the Super Relocation Act.
    • In an inversion, Elastigirl gets the opposite of what she wishes for, but it turns out she actually prefers it. In her interview, she says she doesn't want to retire because she's at the top of her game, but she is the one who is most content in establishing a normal life after the Super Relocation Act.
    • Syndrome wants the glory of being recognized as a superhero and creates an Engineered Heroics situation with the giant Omnidroid that will allow him to "save the day". However, when he declares himself a superhero in front of the robot, it treats him as a legitimate threat and he's plunged into serious danger from his own invention.
  • Beneath the Earth: The Underminer as seen at the film's conclusion.
  • Best For Last: Jack-Jack's superpowers; plural.
  • Big Bad: Syndrome is responsible for the all the danger in this plot and stopping his Evil Plan is the Parr family's first mission as a team.
  • The Big Damn Kiss: Bob and Helen share three of these.
    • The first at their wedding
    • The second when Bob is reunited with Helen in Syndrome's building after learning she survived the plane crash.
    • The third when they are in the city before the climactic Boss Fight after Bob admits his fear of loosing them again.
  • Big Fancy House: From what we see of Edna's place, it looks to very much be one of these.
  • Big "NO!":
    • Bob when he hears on the radio that Helen's jet has Violet and Dash on board, with Syndrome's missiles about to hit it.
    • Helen does one when Violet and Dash are trapped by the Omnidroid in the climax.
  • Big "WHAT?!":
    • Dash lets out one in the cave when Helen says Violet is in charge while she goes to look for Bob.
    • Helen does one after Mirage says Violet and Dash triggered an intruder alert and Syndrome's guards are after them.
  • Big Red Button: There are many, many buttons being pressed during the course of the film including the eponymous big red button such as Syndrome launching the missiles and the rocket, Mr. Incredible transforming the Incredibile and Helen launching flares to name but a few. One of the DVD Easter Eggs is a compilation sequence showing "every door, button and explosion in the movie" which highlights just how many there are.
  • Black Best Friend: Lucius, aka Frozone, is Bob's partner, best man, and best friend. He's the only friend of the Incredibles that is shown with any frequency, although a few supers attend Bob and Helen's wedding.
  • Black Comedy: The "No Capes" montage of various superheroes dying due to Cape Snag.
  • Blunt "Yes": When Dash, Violet, and Helen are in the ocean after Syndrome shot down their plane, and Helen suggests swimming toward the ground-to-air missiles' contrails.
    Dash: You wanna go toward the people that tried to kill us?
    Helen: If it means land? Yes.
  • Bond Villain Stupidity: Syndrome only has a few opportunities to kill the Parrs, and he squanders them all by talking. Discussed by Lucius during his sting operation with Bob, complaining of a "Baron Von Ruthless" who never ran out of grandiose statements, allowing Frozone to outlast him.
  • Bothering by the Book: Bob tells his insurance clients exactly how to satisfy all the bureaucratic requirements for getting their claims paid, much to the chagrin of his boss.
  • A Boy, a Girl, and a Baby Family: Violet, Dash and Jack-Jack; all ages and genders represented.
  • Brains Evil, Brawn Good: Mr. Incredible who is a super strong good guy is pitted against Syndrome who is a genius inventor bad guy. A downplayed example in that Mr. Incredible is far from being Dumb Muscle and has a high tactical and strategic intelligence.
  • Brainy Brunette: Edna Mode. You've got to have brains to make all those incredible costumes.
  • Broken Aesop: Spoofed in one of the bonus features on the DVD which had a superhero who was a Friend to All Children and worked regularly to keep them safe and educated give a speech about how important it is to stay in school, since the superhero in question dropped out. However, he quickly realizes he is mangling the Aesop with him saying things like "stay in school, or you'll end up like me", since he is famous and well-beloved and has superpowers. He does not quite know how to proceed once he figures out that this is not sending the correct message.
  • Broken Pedestal: Mr. Incredible, in the eyes of young Buddy leading to his Face–Heel Turn.
  • Brought to You by the Letter "S": Many of the heroes wear a letter on their chest. Lampshaded during the "Jack-Jack Attack!" short, when Syndrome shows up at the Parr's residence—he claims that the "S" is short for "Sitter."
  • Bullet-Proof Fashion Plate: Edna Mode, fashion designer for Supers, creates costumes that are bullet-proof, fire-proof, and rocket-proof, and which can adapt to the powers of their wearers.
  • Bullying a Dragon: Huph does not know Bob is a superhero, but he is about 8 times as big as Huph, so being that level a jerk to him was not the best idea. In fact, it's only because he's Bob's boss that Bob puts up with it at all. However after demonstrating his complete Lack of Empathy to a guy getting mugged, Bob reaches his Rage Breaking Point and Huph gets thrown through a few walls.
  • But Not Too Black: An in-universe example, where Frozone complains about the old TV show "making him a white guy."
  • Callousness Towards Emergency: "Let's hope we don't cover him!" Real classy, Huph.
  • The Cameo: A particularly awesome one for anyone who is into animation history. The two old men who praise the heroes after the climax ("That's the way to do it" - "No school like the old school") are Frank Thomas and Ollie Johnston who were the last two surviving members of Disney's Nine Old Men. They were legendary animators who started on Snow White and the Seven Dwarfs, and were involved in nearly every animated Disney project up to The Fox and the Hound. (Sadly, Thomas didn't live to see The Incredibles finished, and Johnston died in 2008.)
  • Camera Abuse: A neat little effect aboard Mrs. Parr's jet.
  • Campfire Character Exploration: The campfire scene here, which takes place just after Helen, Dash and Violet arrive on the island, serves to help Violet find a bit of courage and put on the mask her mother gives her. We also see her practicing her powers on the fire itself.
  • Cape Snag: The movie deconstructs the trope to full humorous but tragic effect by Edna during her "no capes" rant. Why she never thought of making her capes fashionable but easily detachable is never brought up.
    Edna: Metaman, express elevator! Dynaguy, snagged on takeoff! Splashdown, sucked into a vortex! NO CAPES!
  • Captain Ersatz:
    • The Parr family is very nearly the Fantastic Four: Mr. Incredible is the Thing, Elastigirl is Mr. Fantastic, and Violet is the Invisible Woman. While Dash lacks a direct parallel regarding his superpowers, his blond hair, Hot-Blooded attitude, and mischievous behavior is enough to be a match for the Human Torch. The ending shows Jack-Jack has highly variable superpowers (among these, setting himself on fire like the Human Torch), and Franklin Richards, the child of Mr. Fantastic and the Invisible Woman had very ill-defined but vast superpowers. Even their costumes and name (Fantastic/Incredible) are similar.
    • Syndrome, is a more rotund Doctor Doom, a villain whose primary superpower is simply being so good at advanced technology that his super-suit is more powerful than the family combined. Syndrome also has Doctor Doom's "petty grudge blown WAY out of proportion" motivation for his enmity as well.
    • Dash's powers are that of The Flash and even calls himself "The Dash" when he gets his suit.
    • Frozone is Iceman from the X-Men comics as played by Samuel L. Jackson. They even have the same way of getting from place to place: creating ramps of ice to skate everywhere.
    • The Underminer basically is the Mole Man, one of the first villains the Fantastic Four encountered.
    • Gazerbeam is Cyclops from the X-Men in all but name. The DVD special features on the minor heroes in the movie even parodies Cyclops' infamously bland personality by having Gazerbeam be an incredibly dull person.
    • It even extends to the comic, which has a rogues gallery featuring a Gorilla Grodd equivalent and aliens resembling the tentacles.
    • The Humongous Mecha piloted by the Underminer in an effort to frame the Incredibles resembles The Iron Giant with a red paint job.
  • Car Cushion: Frozone lands on one during the killer robot battle.
  • Car Fu: Mr. Incredible throws his car at Syndrome when the latter tries to escape after threatening that he will eventually kidnap his son.
  • Catch-Phrase: Bob tends to announce "Showtime" just before he embarks on his current adventure.
  • Cat Up a Tree: During the opening car chase sequence. Mr Incredible takes the extreme solution of uprooting the tree.
  • Catch a Falling Star: The end of the movie features a realistic example of the trope. Helen catches a falling Jack-Jack by first stretching her arms out to slow down his fall as she draws him toward her. Then she cradles and supports him before transforming into a parachute to ensure a safe landing.
  • Cave Behind the Falls: Syndrome's lair.
  • Central Theme: What does it mean to be extraordinary?
  • Chaos While They're Not Looking: In the famous argument scene, the Parrs spar at the dinner table using their powers, only to revert to casual positions once they hear a knock at the door.
  • Chekhov's Gun:
    • The "Kronos" carving in the cavern where Mr. Incredible discovers the skeletal remains of Gazerbeam. It's the password to Syndrome's computer, and the name of Syndrome's evil plan.
    • The lava wall in Syndrome's base. Seen first after Mr. Incredible defeats the first Omnidroid, then seen again when he later infiltrates Syndrome's base. Behind the wall is Syndrome's computer, where Mr Incredible discovers Syndrome's plan.
    • Bob's black car. To stop Syndrome escaping at the end, Mr. Incredible throws it at him.
  • Chekhov's Gunman: Gazerbeam. Bob reads about his disappearance in the newspaper and Frozone brings this up in the car the same evening. Bob later finds his corpse in a cave after Syndrome tries to kill him, and finds he has carved the password to Syndrome's computer into the wall, which Bob puts to good use later. He also showed up at Bob and Helen's wedding.
  • Chekhov's Skill: Helen's parachute ability, Dash's ability to run across water and Bob's ability to throw things with incredible accuracy regardless of size.
  • Chekhov's Volcano: Downplayed Example. Syndrome's base is built in and around a volcano. Although Mr. Incredible fights an Omnidroid over roiling magma, the volcano itself never erupts.
  • Chew-Out Fake-Out: Dash gets in trouble for placing a tack on the teacher's chair. Bob, rather than being angry about the prank, is impressed by the fact that Dash managed to avoid being caught on a hidden camera. Helen is not amused.
  • Chronic Hero Syndrome: The Supers in general are quick to spring into action against big threats, but Mr. Incredible in particular needs to help other people. He doesn't adapt well to civilian life.
  • City of Adventure: Municiberg, in the intro sequence.
  • Clark Kenting: Played straight with regards to the Parr family. Their identities are concealed via simple domino masks, that leave their unique body shapes, hair shape/color, and eye color full exposed yet no one seems the wiser.
  • Close on Title: Although with such artistic end credits, it doesn't feel like the end.
  • Cloudcuckoolander: KARI...THE BAAAAYBEEEESITTEEEER! *eye twitch*. Then again, after what she had to put up with in babysitting Jack Jack, most people would be a tad deranged.
  • Comically Missing the Point: Bob's reaction to finding out that Dash put a tack on his teacher's chair is to be impressed that he was fast enough to get away with it despite being caught on camera. The moment is Played for Laughs but it's also an early sign that Bob doesn't quite have his priorities straight.
  • Complaining About Rescues They Don't Like: Mr. Incredible finds himself being sued by Oliver Sansweet, a suicidal man whom Bob prevented from jumping off a building, injuring him in the process.
    Lawyer: Mr. Sansweet didn't ask to be saved, Mr. Sansweet didn't want to be saved, and the injuries caused by Mr. Incredible's 'actions', so-called, causes him daily pain!
    Mr. Incredible: [furious] Hey, I saved your life!
    Sansweet: You didn't save my life, you ruined my death's what you did!
  • Context-Sensitive Button: Syndrome's remote only has four buttons, yet they vary between doing nothing, activating individual limbs, controlling a specific detached claw, and so forth.
  • Convection Schmonvection: Played straight when Mr. Incredible fights the Omnidroid at the edge of magma flow. While he has Super Toughness he is also capable of being hurt so even allowing for his suit being able to withstand 1000 degrees, his exposed face shows no adverse effects from the heat.
  • Cool Car: In the intro, the Incredimobile.
  • Costume Evolution: Edna Mode makes Bob a new costume when he brings in his older suit to be repaired. She gets so caught up in the thrill of designing super suits again that she creates a set of new costumes for the entire family.
  • Could Say It, But...:
    • Bob does this with a woman trying to claim her insurance, when his boss wants him to reject as many claims as possible. He even whispers "Pretend to be upset!" before she walks away, turning on the water works flawlessly.
    • For the boss's part, when Bob is being dressed down and asks his boss if he's saying that they shouldn't help people, he answers "The law requires that I say 'no'."
  • Covers Always Lie: Contrary to the poster above, Jack-Jack is not shown in the super suit designed by Edna Mode.
  • *Crack!* "Oh, My Back!": Played straight at first, invoked by Bob to the letter when he throws his back out in the volcano. Hilariously inverted seconds later when the Omnidroid attempts to tear Bob apart... and pulls his spine back into alignment.
  • Crazy-Prepared: After Helen sees Jack-Jack's supersuit.
    Helen: What on Earth do you think the baby will be doing?!
    Edna: Well, I'm sure I don't know, darling. Luck favors the prepared. I didn't know the baby's powers, so I covered the basics.
    Helen: Jack-Jack doesn't have any powers!
    Edna: No? Oh, well, he'll look fabulous anyway.
  • Create Your Own Villain: Syndrome was born the day Mr. Incredible refused to allow Buddy to be his sidekick and sent him home to his parents, leading him to tear apart every fan art he had of Mr. Incredible.
  • Creative Closing Credits: The various action vignettes surrounding the closing credits are related to the role of the person following each. The title of the Story Supervisor is kept constantly spinning, then is chopped up and reassembled to form the name of the film editor. The name of the Shading Supervisor has a shimmery shadow on the ground.
  • Crooks Are Better Armed: It opens with a police chase. The crooks open fire out their car's window with an automatic rifle, and the police shoot back with a pistol. No one gets hurt in the half minute they spend driving around the block firing wildly.
  • Cruel and Unusual Death: Stratogale and Syndrome are shown to have been sucked into a jet turbine feet first. Fortunately, the final moments occur off-screen.
  • Crush. Kill. Destroy!: All of the Omnidroids as they tore through the heroes of yesterday and the city.
  • Cue the Falling Object: After Bob gets home after a frustrating day, he accidentally slams the car door so hard the window shatters, causing a mild Freak Out!. He lifts the car over his head about to do something, but notices a neighborhood kid watching him. As the two stare at each other, a piece of glass falls out of the window, then Bob puts the car down and goes into the house.
  • Curb-Stomp Battle:
    • Once the Omnidroid fixes Mr. Incredible's back when trying to pull him apart, the battle turns and Mr. Incredible quickly makes short work of the robot.
    • The updated Omnidroid prepared for Mr. Incredible's second island visit quickly overpowers him and is just about to slice open his neck before Syndrome intervenes.
    • Because Syndrome's zero point energy gauntlets allow him to trap any opponent in a stasis field, he quickly overpowers the The Incredibles.
    • Once Omnidroid 10 identifies Syndrome as a threat it quickly overpowers him due to Syndrome's lack of actual superhero battle experience.
  • Cut Lex Luthor a Check: Syndrome made a fortune out of military inventions. The last part of Syndrome's plan is to sell his inventions to normal people to get rid of the "special people with special powers" meaning of superhero.
  • Darker and Edgier: With gun violence, electric torture, suicide attempts, large-scale destruction, bad guys who would hurt a child, and "good guys" who run from the police and lie to their own families, all in the same film, The Incredibles may very well be the darkest Pixar movie yet. It also uses language that pushes it out of the little-kid category, like "My God", and in the bonus short with Frozone and Mr. Incredible, race is brought up, and the short is described as "crappy." Brad's history of working on The Simpsons really comes through here.
    "Really, really little kids should not see this movie. They should wait till they get older. We're getting some reactions from people who were disappointed that their four-year-old was a little freaked out by it. Well, I don't want to compromise the intensity in order to please a four-year-old."
  • Dark Is Evil: The second and final Omnidroids are both black. The first one tosses Mr. Incredible around and gives him no opportunity to fight back, and the one in the climax takes Syndrome down pretty quickly, and becomes the bigger threat that has to be stopped.
  • Dark Is Not Evil: Edna dresses in dark clothing and has black hair, and yet is the designer for the super suits that come in very handy for the Parrs when they arrive on Nomanisan Island.
  • Deadly Dodging: About half of the death toll racked up throughout the movie is Dash of all people getting mooks to blow themselves up on scenery.
  • Dead Man's Trigger Finger: Elastigirl kicks one of Syndrome's mooks in the face, and he fires off a few semi-auto rounds as he falls to the floor. One of the bullets hits the control panel for the door that Elastigirl is stuck in, freeing her.
  • Death by Secret Identity: Syndrome learns not only their real identities, but knows where they all live by the end of the movie.
  • Death Montage:
    • Edna's montage of superheroes killed by their capes.
    • When Mr. Incredible gains access to Syndrome's computer system he sees screens showing the results of the superheroes versus the evolution of the Omnidroid. Each successful upgrade of the Omnidroid results in a terminated status for the superhero.
  • Defeat Equals Explosion: After its defeat, the final Omnidroid falls over...then spontaneously explodes into powder (the actual fireball is barely bigger than the robot itself).
  • Deliberately Monochrome: The entire newsreel montage about the denouncing of superheroes and eventually their rejection from society is in black and white.
  • Description Porn: Edna takes exceptional delight in presenting and describing the features of the new costumes she had made for the Parr family.
  • Desk Jockey: Mr. Incredible is forced to become one to support his family's normal middle class life and hates it so much he sneaks a little vigilantism on the side.
  • Despair Event Horizon: Mr. Incredible is in a dark place after his family's apparent death.
    Mr. Incredible: (As he's choking Mirage) Why are you here? How can you possibly bring me lower? What more can you take away from me?!
  • Desperately Looking for a Purpose in Life: Mr. Incredible after the super hero ban.
  • Didn't Think This Through:
    • The Public whose opinion forced the government to put the Super Relocation Act in place did not consider fully all the good the supers were also accomplishing. Fifteen years later, crime rates are at an all-time high according to newspaper Bob is reading when he leaves the family dinner. Doubles as a Freeze-Frame Bonus.
    • Syndrome unleashed an Omnidroid on the city that was designed and tested to defeat superheroes. He didn't consider the implications when he called himself a "superhero" in front of it, causing the robot to identify Syndrome as a threat and respond accordingly. Once the Omnidroid shot off his remote control gauntlet, he lost any advantage he had over the robot and lacking any real superhero battle experience, he had no choice but to flee in panic.
  • Die or Fly: Violet finally learns to create large force fields when jumping at her brother to save him, and Dash is desperately running from guards in velocipods when he finds that he can run on water.
  • Disproportionate Retribution: Syndrome was just a geeky kid who simply wanted to be a super-sidekick using his gadgetry. After he's roughly dismissed by his hero, Mr. Incredible, he goes to the dark side and spends his life designing technology so he can kill superheroes, take their place, and then eventually sell his inventions so that everyone can be super, depriving everyone of their uniqueness. He takes special glee in his attempt to abduct Mr. Incredible's son Jack-Jack.
  • The Ditz: Bob tries to justify Thunderhead's death by his cape snagging on the fin of a missile with this trope, saying, "Thunderhead was not the brightest bulb..."
  • Dive Under the Explosion: Done accidentally. Dash is using his Super Speed to run on water as he's being chased by two mooks on Velocipods. When they corner him in a cave, he becomes confused about what to do next and stops running which causes him to sink into the water, just as the mooks crash together above him in a fiery explosion.
  • Diving Save: When Mr Incredible looks about to attack Syndrome in a fit of rage, Mirage shoves him aside and gets caught in Incredible's grip instead. This likely fuels her anger when Syndrome is willing to risk her death to call Incredible's bluff.
  • Do Not Call Me "Paul": When Mr. Incredible recognizes Syndrome as Buddy, the latter understandably doesn't want to be called either Buddy or Incrediboy.
  • Does Not Know His Own Strength: Mr. Incredible, but only when he's really stressed. Most of the time he's a complete aversion to this trope, even going so far as to perform delicate tasks and super-strength ones simultaneously.
  • Does This Remind You of Anything?:
    • Elastigirl's Would Hurt a Child speech in the cave on Nomanisan could easily pass off as a parent giving their children The Talk.
    • Bob's encounter with Huph in his office mirrors the traditional superhero vs supervillain confrontation. Huph uses his power to demean and bully and has Bob trapped and at his mercy. Bob even has a subtle moment of realization that Huph's "enormous clock" speech is no different from the monologuing he received from super-villains while captured and could do nothing but listen helplessly. He ends the conflict in a traditional superhero manner by throwing Huph through several walls. Unfortunately, being a non-powered human, the results are quite damaging to Huph and disastrous to Bob's career.
  • Do Wrong, Right: Dash gets sent to the principal's office for using his Super Speed to put a tack on the teacher's chair during class. His father is genuinely impressed, especially about how Dash went too fast to be picked up on video. At least as far as the others in the room were concerned, it was also an example of Comically Missing the Point — primarily because it's clear that Bob's just living vicariously through his son's use of his powers.
  • Don't Think, Feel: After the plane crash, Helen reassuring Violet that when the time comes, she'll know how to wield her nascent power.
  • Dragon Ascendant: The final Omnidroid becomes a bigger threat than Syndrome when it knocks the remote used to control it off of Syndrome's wrist, leaving the Parrs and Frozone to stop it.
  • Drill Tank: The Underminer rides one of these.
  • Drinking Game: The Incredibles stumble upon some Mooks having one:
    Mook: Every time they run, ya take a shot.
  • Drop Pod: Mr. Incredible is launched out of one of these at one point. Later, the Incredibles improvise one together using an RV and a rocket.
  • Dumbass Has a Point: In "Jack-Jack Attack", when Agent Dicker shakes his head in exasperation on learning that Kari handed over Jack-Jack to Syndrome after the latter claimed to be another babysitter, Kari angrily points out that she'd spent the previous hours frantically trying to cope with sitting a super-powered baby, and so can be forgiven for not exactly being at her best:
    Kari: THE BABY WAS EXPLODING! Have you ever sat an exploding baby, Mr. Dicker?!
  • Early-Bird Cameo: As is standard for Pixar films. Doc Hudson from Cars appears in one shot.
  • Easily Forgiven: The Incredibles accept Mirage's assistance quite quickly after she betrays Syndrome and helps them escape the island, despite the fact that she took an active part in Operation Kronos that led to the deaths of many heroes. Justified in that they needed to get to the city as quickly as possible to stop the Omnidroid and likely considered leaving Mirage free to be the lesser of two evils.
  • Electric Torture: Syndrome does this to Mr. Incredible when trying to learn who he sent a distress signal to.
  • Elemental Baggage: Frozone gets his ice by sucking moisture from the air and his body and multiplies it exponentially. A single sip of water lets him put a fridge-sized block around a guard.
  • Emo Teen: Violet, with the hair over her face and the shy, withdrawn attitude.
  • Enemy Mime: Bomb Voyage, the French Mad Bomber from the prologue.
  • Engineered Heroics: The end result of Operation Kronos: Syndrome releases an Omnidroid upon the city with the intent of staging a fight with the robot and defeating it, thus becoming a hero in the eyes of the public.
  • Even Evil Has Standards:
    • It's one thing to lure adult superheroes to their deaths, but killing children?! Even for a Femme Fatale like Mirage, that's a step too far — and it contributes to her Heel–Face Turn a few scenes later.
    • Averted during Helen's warning to her children on the island. She stresses the gravity of their situation, when she says that, unlike the villains on TV, these bad guys will not exercise restraint and will kill them if they get the chance.
  • Everyone Is a Super: When Syndrome is discussing his plan with a captive Mr. Incredible, he almost names the trope.
  • The Evil Genius: Syndrome after his Face–Heel Turn. An early sign that he was very much intelligent was him inventing and building his own rocket boots as a child, possibly being a Child Prodigy. As an adult, he built all the Omnidroids and possibly even his own headquarters, and the Xanatos Gambit that formed from the Omnidroids resulted in the deaths of many superheroes.
  • Evil Gloating: Parodied, discussed, and lampshaded as the heroes mock the villainous habit of 'monologuing'. Syndrome even calls out Bob for nearly tricking him into a dangerous monologue. This ultimately turns out to be his undoing, however - after failing to steal Jack-Jack, he takes a moment to gloat about how "this isn't over" and how he will eventually get Incredible's son, giving Bob enough time to throw a car at him.
  • Evil Laugh: Done by Syndrome after he thinks he's killed Bob's family. Lampshaded, but not as blatantly as the "hangings" so as not to distract from the seriousness of the scene. However, in the background, Bob is moving and it's only Mirage's quick action that saves Syndrome. Syndrome gives another one after revealing his full plan to the Parr family.
    • Dash gives a rather evil-sounding chuckle when he realizes he can run on water.
  • Evil Plan: Syndrome's in three steps: Lure the supers to their doom, pretend to be a super with technology and evil robots, profit by selling the technology to everyone and thereby making it impossible to be a super.
  • Evil Redhead: Syndrome is very much this, as well as being The Evil Genius.
  • Expressive Mask: The Parr family and Syndrome have a wide range despite their domino masks.
  • Expy:
    • Edna is based on a real-life costume designer for Paramount, Edith Head. Compare Edna and Edith. Many say she was based on Linda Hunt's character Regina Krumm in Altman's 1994 film Pret-a-Porter. There is a serious resemblance, down to her size, her hairstyle, her black dress and her circular glasses!
    • If a place can be an expy, than the middle school that Violet attends is one for Corvallis High School in Corvallis, Oregon, where Brad Bird went to high school. This is down to them having the same mascot (the Spartans). However, since the high school building was torn down in 2005 and rebuilt, it's a little hard to see it now.
  • Extraordinary World, Ordinary Problems: The Parr family is basically your average family, but with superpowers. All of the typical concerns, challenges and squabbles are still there but with the added stress of them living under the Super Relocation Act.
  • Face–Heel Turn: Buddy wanted to be a super hero sidekick but became a villain after he was rejected.
  • Faceless Goons: Though not voiceless. "Okay, every time one of them runs, take a shot." Not entirely faceless, either: Dash knocks the visor off of one in a fight. We even get a Reaction Shot of his face before he hits a cliff wall.
  • Family-Unfriendly Death:
    • Mr. Incredible tosses a car at Syndrome, causing him to go flying into the engine of his jet plane where his cape gets caught in a propeller and he is quickly pulled into the engine, then the jet plane explodes.
    • Edna Mode lists a number of superheroes who had met their untimely demise on account of their capes getting caught or snagged.
    • Every time a velocipod exploded with a Mook inside.
  • Famous Last Words: "This isn't the end of it! I will get your son eventually! I'll get your son!" This leads to Mr. Incredible tossing his car through the cockpit of Syndrome's plane and a final, calm "Oh no..." from the villain before being knocked into the jet's engine for a Turbine Blender death.
  • Fantastic Racism: Because of events such as Mr. Incredible accidentally injuring a man when said man tried to kill himself, supers were made illegal and forced to relocate. Additionally, Syndrome's grand scheme of getting revenge on Mr. Incredible led to a decrease in the super population by mass murdering any super he lured to his island.
  • Fastball Special: Bob with Helen towards the end.
  • Feeling Their Age: While Mr. Incredible is still a formidable superhero 15 years later, it's shown that time and age are taking their toll when he throws his back out during his battle with the Omnidroid.
  • Femme Fatale: Mirage, a mysterious and alluring woman who draws Bob into an undercover hero mission.
  • Foreshadowing:
    • Edna's "NO CAPES" rant about the perils of Cape Snag hints at Syndrome's eventual demise.
    • Helen finding building debris on Bob's jacket sets up how she will come to think later that he is cheating on her when she finds Mirage's hair on his jacket.
    • Helen's supersuit being able to withstand missiles being fired upon it.
    • The newspaper article in the dinner scene about Simon J. Paladino having gone missing. Also Frozone's comment about this in the car later: "I don't see anyone from the old days, Bob. Just you." Turns out most of them have been killed by the Omnidroids.
    • Bomb Voyage sticking a bomb on Buddy Pine establishes in the prologue that indeed, the villains in this movie are NOT averse to killing children if it provides any advantage over the superhero present. Buddy would go on to emulate this behavior as Syndrome. And against the same superhero, too!
    • When Bob fights his first Omnidroid he tricks it into skewering itself. This hints at Bob's Eureka Moment when fighting the Omnidroid attacking the city: "The only thing hard enough to penetrate it is... itself."
  • Flirtatious Smack on the Ass: During the Good-Times Montage, Bob gives Helen a pat on the butt as he walks by her in the hallway, only to receive a pat right back— from across the hall.
  • For Want of a Nail:
    • If Mr. Incredible allowed Buddy be his sidekick, the latter's Face–Heel Turn might have been avoided and countless other supers would still be alive because the Omnidroids wouldn't exist.
    • If Mr. Incredible had not rescued Oliver Sansweet, not only would he not have been sued, but the railroad track would not have been blown up and his loss in the subsequent lawsuit would not have happened, and the entire Super Relocation Act would likely not have gone ahead.
    • After Bob was cut by the Omnidroid during their first fight, he went to Edna and get his suit repaired, which resulted in her designing him a new costume. Helen then noticed the patched suit and went to see Edna, which resulted in Helen activating the homing beacon and inadvertently getting Bob captured.
  • Freeze-Frame Bonus:
    • One can see the attendees of Bob and Helen's wedding in the church pews at the beginning of the movie — Edna, Rick Dicker, Gazerbeam, Dynaguy, Stratogale, and Thunderhead.
    • You can see Dash move on the video tape if you keep a keen eye.
    • Robert's newspaper (where he learns about Gazerbeam's disappearance) has a number of worrisome headlines, such as "Crime Rate At All Time High."
    • Huph plays with a memo on his desk while he lectures Bob about how unhappy he is. With the right timing, you can freeze the Blu-Ray version and read it to learn that Huph is now mandating that all employees pay (ie self-expense) for all the office supplies they use during their workday. In addition, their parking spots will now be metered hourly and the cost of their telephone and electricity will now be deducted from their paycheck. He thanks them for their sacrifice which will ensure another year of record profits for Insuricare.
    • During the newspaper montage covering Super's being held accountable for their damages, one of the newspapers they show is the Municiberg Tribune which has three articles on the front page legible enough to actually read: "X-ray vison peeping tom? Super Snooper sees freedom"; "Citizen arrest nabs do-gooder"; and "Storm Pounds Coast".
  • Friend to All Children:
    • In his glory days, Mr Incredible had a fan club consisting of kids, of which Buddy was a member, and tried to let Buddy down easy that he didn't want him as his Kid Sidekick, only flat-out rejecting him when Buddy wouldn't take no for an answer and then inadvertently aided in Bomb Voyage's escape.
    • Thunderhead, Edna points out, was also good with kids.
  • From My Own Personal Garden: Mr. Incredible eats with Mirage, who points out how everything was grown on the island, thanks to the volcanic soil. This is before Mr. Incredible encounters Syndrome.
  • From Nobody to Nightmare: Buddy, geeky kid, to Syndrome whose development of the Omnidroids causes the death of over a dozen superheros.
  • Funny Background Event:
    • During the climactic fight against the Omnidroid, the family gets a hold of Syndrome's remote. After the Omnidroid uses a Rocket Punch to grab Mr. Incredible...
    Dash: (pushes button)
    Mr. Incredible: (gets tossed into the air by the claw opening) Huuwaaugh!
    • After Lucius comes and gets Mr. Incredible, Jack-Jack can be seen in the back trying to eat the spit that Lucius froze.
    • The argument between Lucius and Honey as the former tries to find his supersuit, with the chaos the Omnidroid is inflicting in the background.
    • After Helen has caught Jack-Jack and is safely parachuting him to the ground she's looking at him while speaking soothing words like "Mommy's got you. Everything is all right." Meanwhile behind her Syndrome's plane is blowing up spectacularly with multiple explosions and parts flying everywhere.
    • During Bob and Helen's phone conversation in the beginning, Jack-Jack is eagerly attempting to squirt soap into his mouth before Helen casually puts an hand over the bottle.
  • Gadgeteer Genius:
    • Syndrome. There seems to be no limit to what he can build, including moving walls made of lava.
    • Edna is focused exclusively on clothing. Making a onesie that is bulletproof, fireproof, and machine-washable? That's just a warm-up for her.
  • Gendered Outfit: While all four Incredibles wear similar one piece outfits with a contrasting "gloves, boots and briefs" motif, Helen and Violet's outfits have opera "gloves", thigh-high "boots" and bikini-shaped "briefs."
  • Genius Bruiser: Not explicit, but Mr. Incredible must be very intelligent to master the subtle ins-and-outs of Insuricare, which we see even before he outwits Syndrome's Omnidroid and goes for a delve in the computer network. This fact helps him just as often as his strength does.
    • He also understands enough of Mirage's long-winded and indirect way of speaking that he not only anticipates where she's going, he compresses entire paragraphs into only a few three-word clauses.
    Mr. Incredible: Shut it down, do it quickly, don't destroy it.
    Mirage: And don't die.
    Mr. Incredible: Great. Thanks.
  • Genre-Busting: It's a superhero film mixed with elements of thriller, sci-fi, dramedy, and satire.
  • Get a Hold of Yourself, Man!: When Helen learns that Bob is not at a company retreat like he said, it leads to her having a Heroic B.S.O.D.. When she bemoans about what'll she do, Edna snaps and pummels Helen about the head with a rolled-up newspaper while yelling at her to pull herself together.
    Edna: What will you do? Is this a question?! You will show him that you remember he is Mr. Incredible and you will remind him who you are! Well, you know where he is. Go! Confront the problem! Fight! Win! ... And call me when you get back, darling. I enjoy our visits.
  • Getting Crap Past the Radar: In the short "Jack-Jack Attack", Syndrome claims the "S" on his outfit stands for sitter, because if it stood for babysitter it would say "BS."
  • Glory Days: There's even a magazine cover in Bob's memory room with this as the title.
    • And the soundtrack's track for the flashback opener of the film is even named "Glory Days."
    • Edna is disdainful of her current job as a fashion designer and is clearly delighted at the prospect of doing more work for Supers:
      Edna: I used to design for gods!
  • Glory Hound: Syndrome's plan is certainly reckless with people and property and all to gratify his ego.
  • Gloved Fist of Doom: Syndrome's gravity rays are stored in one and he likes to gesture with it.
  • Gone Horribly Right: The final version of Syndrome's Omnidroid is so intelligent that it even recognizes its own remote control as a threat to be destroyed.
  • Good Is Not Soft: As a deconstruction of the superhero genre, the movie repeatedly points out that "super-heroing" is a dangerous business and it's a lot harder than it sounds to take bad guys alive when they're actively trying to kill you. We are shown that The Incredibles are not against using deadly force directly or indirectly against the various mooks they encounter. This is particularly notable with Dash who actually has the highest kill count in the film simply due to the number of goons crashing their velocipods into the surroundings while chasing him.
  • Good People Have Good Sex: Strongly implied during the Good-Times Montage. Helen suggestively pulls Bob back into the house while in her dressing gown and a later scene has her stretching her arms from off screen (implying that she's not wearing anything) to pull Bob back in after he's walking out the front door. Not to mention him laughing and eagerly going back in both times! Also there's Syndrome's somewhat blunt observation:
    Syndrome: You married Elastigirl? ... And got biz-zay!
  • Good-Times Montage: After Bob successfully defeats the first Omnidroid, he returns to home having found catharsis after penting up his need to be a hero for so many years. He spends more quality time with his kids, he gets them a new sports car, he and Helen spend a lot more time together (complete with a Flirtatious Smack on the Ass for both of them) and he spends all of his "work time" losing weight at the rail-yard.
  • Got the Whole World in My Hand: Insuricare's Logo.
  • Gratuitous French: Bomb Voyage only speaks in French and his lines clearly indicate the disdain he has for the appearance of Mr. Incredible and "IncrediBoy" as well as mocking Buddy's outfit.
  • Grievous Harm with a Body: During the family's first fight as a team they use mooks as weapons against other mooks.
  • The Guards Must Be Crazy: Generally played straight and usually for laughs with Syndrome's mooks, but also some subversions. For example the mook left to deal with Violet after the rest chase after Dash has to deal with her invisible form after she dives into the water to avoid his bullets. He picks up a handful of dirt and throws it into the water looking for current changes to outline her body.

     H-M 
  • Happily Married: Bob and Helen. They love each other and support each other through underground living, superhero withdrawal and a new villain.
  • Harmless Freezing: During the jewelry store scene, Frozone encases a cop in a shroud of ice after the officer mistakes him and Mr. Incredible for burglars. When the cop's friends come in to check on him, he is frozen in place, but his eyes can still be seen moving around freely within the ice.
  • Hartman Hips: Elastigirl seems to dislike hers. Violet has a more teen-size version.
  • Heel–Face Turn: Mirage is motivated to turn after seeing Syndrome's willingness to kill children as well as him calling Mr. Incredible's bluff when her life was on the line.
  • Held Gaze: Elastigirl and Mr Incredible share a rather long seductive one right after they capture a thief together during the Cold Open at the beginning of the movie.
  • Heroes Gone Fishing:
    • Some of the other superheroes took time off from fighting crime and saving the world to attend Bob and Helen's wedding. Edna and Rick Dicker are also in attendance.
    • During the Good-Times Montage after Bob defeats the Omnidroid, Bob and Dash are seen racing toy cars together and then playing catch in the park.
    • At the end, the Parrs are watching Dash compete at a track meet, and a newly-confident Violet asks Tony out to the movies.
  • Heroes Want Redheads: Helen/Elastigirl had long, bright red hair when young. Now that she's older, she keeps it short and auburn.
  • Hero Harasses Helpers: Mr. Incredible to "Incrediboy" because the latter is distracting the former from a bomber villain.
  • Heroic B.S.O.D.: Mr. Incredible has a brief one when he thinks his family is dead. He recovers when Mirage tells him his family survived.
  • Heroic R.R.O.D.: Downplayed. Violet is shown passing out when her force field is hit twice by the full weight of the giant Omnidroid. However, she recovers quickly and assures her mother that she's fine. She is able to participate in the remainder of the fight.
  • Hero Insurance: The implication is that the collateral damage caused by the Supers was more or less handled by the government. But when the "Superior Court" allowed a lawsuit targeting Mr. Incredible, it opened the floodgates of litigation and caused the government settlements to reach a boiling point. In response they shutdown super-heroics and forced the Supers into retirement.
  • Hero with Bad Publicity: All supers become this once they start getting sued for damages while saving lives and servicing the public. The result is that superheroes are forced into hiding by the government and undertake normal identities. This ends after Mr. Incredible, his family and Frozone stop the Omnidroid and are seen as heroes again.
  • Hero-Worshipper: Buddy created his own suit based on Mr. Incredible so he could be the guy's sidekick.
  • Heroism Addict: Syndrome's Evil Plan is a textbook example of hero syndrome, creating a threat that only he could stop so that he could reap the admiration of being a superhero (and make a profit in the long run). His villain name might even be an intentional nod towards this.
  • He's a Friend: When Edna goes through her security system's identity check, a gun drops down in front of Helen, prompting Edna to quickly assure the system that Helen's a guest.
  • High-Heel–Face Turn: Played with. Mirage shows signs of an attraction to Mr. Incredible, but when she does betray Syndrome, it's not for romantic reasons.
  • Hilarity Sues: One of the main causes for heroes hiding is the damage their battles caused to their surroundings. The immense destruction in the end battle is hardly mentioned because all of it was caused by the Omnidroid itself. The only damages that could be reasonably pinned on the heroes were the office building Mr. Incredible was thrown through, the car Frozone was chucked onto, and the manhole cover Elastigirl pulled up.
  • Hoist by His Own Petard:
    • Syndrome spent time developing an Omnidroid that could defeat all superheros. As part of his plan of Engineered Heroics, he publicly calls himself a superhero in front of the robot causing it to identify him as a threat leading to a Curb-Stomp Battle because he lacks any real superhero battle experience.
    • After Syndrome's Omnidroid plans fall apart he attempts revenge on Mr. Incredible by trying to abduct his son Jack-Jack. This triggers his latent powers allowing him to escape and leaving Syndrome barely able to reach his get-away plane. However, instead of immediately fleeing, Syndrome can't resist taunting Mr. Incredible that he will eventually get his son. This causes Mr. Incredible to throw his car into the plane, knocking Syndrome into the jet-turbine, and since his costume has a cape, the resulting Cape Snag that causes his death by Turbine Blender.
  • Hollywood Law: Zig-zagged. Generally "Good Samaritan" laws would protect individuals from prosecution or lawsuits for damages or injuries that occur when responding to a crime or disaster. However, the movie does state that the lawsuit made it to "Superior Court" implying a possible reevaluation of those laws with regards to superpowered individuals because of the higher level of destruction they can cause. However, the "ruined suicide" lawsuit should have been dismissed at the outset because suicide is illegal.
  • Hollywood Mid-Life Crisis: Bob's character arc is essentially taking him through the superhero version of this. He even buys an impractically flashy new sports car at one point.
  • Human Popsicle: The police officer from the jewelry store. Of course, he did tell Frozone to "freeze."
  • Human Shield:
    • Helen stretches herself over Violet and Dash to protect them when her plane explodes.
    • At the end of the movie Syndrome's plane comes crashing down on The Incredibles. Although Violet was able to put up a force field in the nick of time, when the smoke clears, you can see that Bob has thrown himself around his entire family, cradling them and fully expecting to take the brunt of the impact.
  • Humongous Mecha: Syndrome's Omnidroids are several times taller and more times wider than a big man like Bob Parr.
  • Hyper-Awareness:
    • Stretching doesn't seem to be Helen's only power; she has super-vision as well, as she notices an incredibly tiny piece of rubble on Bob's clothes and the detailed stitching on Bob's old super-suit.
    • Though not foolproof, Bob's "danger sense" (mentioned in his profile in the DVD extras) lets him anticipate imminent danger... including an angry wife!
  • An Ice Person: Frozone can generate ice: ice prisons, ice projectiles, ice slides, etc.
  • Ignored Enamored Underling: Mirage to Syndrome, who not only ignores her affection but feels she is ultimately expendable.
  • I Just Want to Be Normal: Violet can't stand having powers and wants to be a muggle like her classmates. Then the Adrenaline Makeover makes her realize how awesome she is when she has confidence and uses her powers to help and protect her family.
  • I Just Want to Be Special: Ironically, even though his incredible intelligence and advanced technology demonstrates that he is already quite gifted, Syndrome's Fatal Flaw is that he wants the world to recognize his superheroics as being greater than Mr. Incredible.
  • I'm Your Biggest Fan: Buddy says this word for word to Mr. Incredible.
  • Impairment Shot: Mr. Incredible's POV: Mirage walks in on him as his vision and consciousness are taken out by the squishy black things that hit him upon setting off Syndrome's intruder alert.
  • Impossibly Cool Clothes: Edna makes the Parrs a set of matching costumes that are quite stylish with a heroic red color scheme and are very durable being bullet-proof and able to withstand extreme heat.
  • Impractically Fancy Outfit: During her career as a superhero costume designer, Edna Mode comes to realize that capes are no longer a practical addition to costume design.
  • Improbable Hairstyle: Syndrome's onion head hair.
  • Improbable Parking Skills: Mr. Incredible first lands a falling van right on the highway, then proceeds to veer so sharply that it rolls over several times before stopping perfectly in a parking space.
  • In Harm's Way: Bob loves the superhero life so much that even after being forced to retired, he buys a police scanner and lies to his wife so he can look for opportunities to save people.
  • In Love with Your Carnage: Downplayed; Mr. Incredible and Elastigirl (who had been arguing a scene prior) trade smitten "I love you"s after teaming up to beat up a group of Mooks.
  • Increasingly Lethal Enemy: The Omnidroid is stated by Mirage to be an example of this trope:
    Mirage: I've got to warn you. It's a learning robot. Every moment you spend fighting it will only increase its knowledge of how to beat you.
    Mr. Incredible: Shut it down, do it quickly, don't destroy it.
    Mirage: And don't die.
    Mr. Incredible: Great. Thanks.
  • Incredibly Lame Pun: "Ice of you to drop by." Frozone even calls him out on it.
    • Bonus points for it being said by Mr. Incredible.
  • Indy Escape: When Mr. Incredible fights the Omnidroid for the first time on the island, the robot soon tries to crush him by retracting its limbs into its spherical body and rolling through the jungle. Mr. Incredible does the sensible thing and jumps out of the way, but the Omnidroid is a learning robot, and so somehow steers its sphere form towards him.
  • Indy Ploy:
    • Helen is able to do this very well. It helps that besides being the mother that needs to balance, control, and maintain her family, she can adjust herself in various ways to accommodate her own plans.
    • Bob is a straighter example of this. His own experiences as a hero aside, working with and being married to Helen probably contributed to his ability to think fast and adapt to situations quickly.
  • Infant Immortality: A very notable aversion occurs with Helen giving her children the cold facts that these bad guys WILL kill them if given the chance.
  • Injury Bookend: The out-of-shape Mr. Incredible hurts his back while laughing about his easy defeat of the first Omnidroid. When it immediately comes back for round two, he can't fight properly, and it grabs him and tries to pull him in half. Instead it fixes his back, at which point he curbstomps the thing.
  • Ink-Suit Actor: Samuel L. Jackson is pretty much animated as-is to create Lucius/Frozone.
  • Inspiration Nod: While the powers parallel with the Fantastic Four came about accidentally from the Personality Powers and the "superhero-as-family" parallel was inevitable since the FF codified it, they still gave it a nod by having the final villain The Underminer be a Captain Ersatz of the Fantastic Four's first villain The Mole Man.
  • Instant A.I.: Just Add Water!: The cover story for Mr. Incredible's first mission is that this had happened to the Omnidroid. Implied to happen for real at the climax; we get a POV shot of the Omnidroid looking at the remote Syndrome uses to control it right before it turns on him.
  • Invisibility: This is one of Violet's two core powers along with being a Barrier Warrior. She can make her body vanish from sight but this ability does not affect her clothing. She requires a special suit from Edna to completely vanish.
    Edna: I finally created a sturdy material that will disappear completely as she does.
  • Interrupted Suicide: Mr. Incredible rescues Oliver Sansweet from committing suicide — in gratitude, Sansweet files a lawsuit against him.
    Sansweet: You didn't save my life, you ruined my death!
  • Ironic Echo:
    • "I'm your biggest fan" occurs twice in the film with vastly different meanings.
    • Syndrome delivers one in a rather sadistic fashion. After what appears to be the demise of Bob's family at his hands no less, he states that Bob shouldn't have any trouble getting over it, as he recalls that he preferred to "work alone".
    • The idea that people are special from the exchange between Helen and Dash is later mirrored by Syndrome. It is a variation of the trope because the wording is changed from "special" to "super" but there's still an ironic twist.
    Helen: Everyone's special, Dash.
    Dash: Which is another way of saying no one is.
    later
    Syndrome: Everyone can be super. And when everyone is super. No one will be.
  • Ironic Name: Par means "average", which is something the Parrs definitely are not.
  • Irony: The opening interviews provide an ironic look into the past and present. In the interview, Mr. Incredible said he wouldn't mind settling down but in the present Bob is pining for the glory days of adventure. Elastigirl scoffed at the idea of domestic life but Helen ends up being content and happy raising a family. Frozone thought the idea of revealing your secret identity in a relationship was amusing, while Lucius is so honest with his wife she knows where to find his supersuit and hide it from him if she needs to.
  • Island Base: Nomanisan Island.
  • It Only Works Once: The Omnidroid is a learning robot, and combined with Syndrome's constant upgrades, it's able to defeat superhero after superhero, with anyone who defeats it getting killed by the next model. Ultimately averted though, as Mr. Incredible defeats it the same way he'd defeated it the first time: by punching its leg through its body. This itself counts as "only works once", though, because as Helen notes, they only have one shot with the rocket leg and can't afford to miss.
  • It's All About Me: As a boy, Buddy constantly pesters Mr. Incredible and implores him to let him be his sidekick. When he tries to show his skills, and almost gets killed doing so, the resulting damage leads to the Super Relocation Act which forces Mr. Incredible into retirement and hiding. Yet years later, Syndrome still has the gall to say he got the short end of the stick.
  • It's All My Fault: With them all taken prisoner by a megalomaniac thanks to Bob's desire to relive his glory days, Bob gives his family the apology they deserve. Helen finds it so meaningful, she even stops Dash from pointing out that Violet is about to set them free.
    Dash: Um, Dad —
    Helen: Shh. Don't interrupt.
  • I Work Alone: Said word-for-word by Bob, before raising a family that also had superpowers. Later used by Syndrome to mock Bob in a Kick the Dog moment.
  • Jaded Washout: Bob Parr, after being forced into retirement.
  • Jerkass Has a Point: Mr. Incredible could have let Buddy down easier in the beginning, and he admits that he was wrong when confronted by Syndrome, but the kid was trying to jump straight into heroing with no training or experience and consequently almost got himself killed.
  • Jumped at the Call: Mr. Incredible just can't give up superheroing, even when he's supposed to be retired, so naturally he's going to jump at the chance to mangle a rogue robot.
  • Just Between You and Me: Lampshaded. Both the heroes and villains dub it "monologuing."
  • Just Plane Wrong: Averted, as Helen's radio dialog is accurate.note 
  • Karma Houdini:
    • Thanks to Buddy's interference, Bomb Voyage gets away with robbing the bank in the beginning. Made worse by the fact that he was willing to put Buddy's life at risk in order to escape.
    • Despite helping track down and murder dozens of superheroes, absolutely nothing happens to Mirage in the end. Slightly justified when she helps the Incredibles get back to the mainland.
    • Invoked. The mugger Bob sees outside the Insuricare building gets away scot-free because Huph threatens to fire Bob if he goes out to stop him.
  • Karmic Death: Being an intentional Deconstruction of the superhero genre, the movie uniquely averts having Syndrome die in a manner that is completely his own fault leaving the heroes blameless. Upon making his escape while threatening that he will eventually abduct Jack-Jack, Bob deliberately tosses his car into Syndrome's plane fully intending to do him harm and resulting in Syndrome's death by Turbine Blender.
  • Karmic Transformation: It was Mr. Incredible's actions that heralded the temporary end of the superhero age because of unwanted collateral damage and injury that drew public disfavor. In an ironic twist, he is given the civilian job of an insurance claims adjuster.
  • Kick the Dog:
    • Huph sees a man being beaten and mugged right outside his office window, then smiles and says "Let's hope we don't cover him!" And threatens to fire Bob if he tries to help.
    • Syndrome was willing to call Mr. Incredible's bluff, with Mirage's life on the line, effectively turning her against him. He also did it to Mr. Incredible himself moments after the plane was shot down, throwing his "I work alone" mantra from the old days back at him.
  • Kid Sidekick: Buddy wants to become one to Mr Incredible at the start of the film, but recklessly rushes headfirst into it and comes across as more like The Millstone.
  • Killer Robot: The Omnidroids are Hero killers.
  • Kubrick Stare: Attempted a few times by Syndrome, but it's nothing compared to Bob maintaining the look for the entire sequence with Huph and the robbery outside the building.
  • Lampshade Hanging: With the film being a Deconstruction of the superhero genre, there is a lot of attention drawn to popular story elements such as: how villains love to monologue, that The Cape-style heroes don't like killing, or evil people won't hesitate to kill children... among others.
  • Lantern Jaw of Justice: Both Mr. Incredible and Syndrome are quintessential examples of this trope.
  • Large Ham:
    • Edna.
    "DARLING!"
    • "I am Syndrome, your nemesis! And... [inadvertently throws Mr. Incredible out of sight] oh, brilliant."
    • The Underminer shows signs of this as well.
    "I am beneath you! But NOTHING is beneath ME!!!"
    "I hereby declare war on PEACE and HAPPINESS!"
    • Dash's teacher is a less super-villainous example:
    "Coincidence? I think NOT!!!!
    • Wallace Shawn, as per usual.
  • Larynx Dissonance:
    • Director Brad Bird voices Edna. This wasn't originally intended, but producers thought his "scratch", or guidance performance, was good enough. This happens frequently at Pixar. According to commentary, Brad Bird initially wanted someone else (Lily Tomlin) to voice Edna Mode. When he called her and gave a demonstration of what he wanted the voice to sound like, she laughed and asked him what he needed her for. He already had the voice down!
    • Played with in the Italian dub (and the French dub as well), where the voice actor is a woman (Amanda Lear) known for her distinctly deep and masculine voice.
  • Laser-Guided Amnesia: Rick Dicker gripes to Bob about "erasing memories" as one of the many cleanup tasks that must be undertaken when he blows his cover. We see this performed on Kari the baby-sitter during the short "Jack Jack Attack".
  • Laser-Guided Karma:
    • Huph gets a good dose of this when he refuses to let Bob stop a mugging going on outside the office, knowing full well what's going on and threatening to fire Bob if he goes out to help. In his fury, Bob throws Huph through a series of walls and lands him in hospital. It gets Bob fired (understandably), but still.
    • Thanks to Syndrome's Kick the Dog moment, Mirage does a Heel–Face Turn in favor of the merciful Mr. Incredible.
  • Lava Adds Awesome: Syndrome's island base includes a dining room with a wall of flowing lava opposite the table for decoration and illumination.
  • Lava is Boiling Kool-Aid:
    • The wall of flowing lava in the dining room can be parted, opening a path to Syndrome's computer room. The lava flows smoothly through the metal grates that comprise the walkway, leaving no molten rock clinging to the path, and giving off no residual heat.
    • When Mr Incredible fights the first Omnidroid in the volcano cave, he manages to toss the machine into a pool of lava, thinking it defeated. Moments later, it effortlessly climbs out of the lava lake with molten rock dripping off of it. It emerges red-hot armor but cools in seconds.
  • Leave the Camera Running: The entire scene where Bob is blow-drying the books and invents the lie to Helen about going to a company conference consists of a single shot which does nothing but very slowly zoom in on Bob.
  • Licensed Game: There are two: The one that is an action-adventure adaptation of the movie suitably stretched out on Nomanisan Island and starring the whole family, and a sequel beat-em-up game called Rise of the Underminer starring Mr. Incredible and Frozone.
  • Line-of-Sight Name: According to Dynaguy, one of the heroes killed by their cape, he got his name while eating at a diner and sounding out words.
  • Little Stowaway: Dash and Violet sneak aboard their mother's plane when she flies to the Supervillain Lair. Drama ensues.
  • Living Legend: At the start of the story, the supers are all Golden Age heroes and perfectly happy to be celebrities. This quickly bites them in the tush when normals start suing them.
  • Look Ma, No Plane!: The folly of doing this is shown during the "no capes" montage in which a female hero flying by a jetliner and waving at a passenger is sucked into the engine when her cape gets caught.
  • Loony Fan: Buddy is hyperactive, over-eager, and generally incompetent. Mr. Incredible would much prefer his "Biggest Fan" to go somewhere else.
  • Loophole Abuse: Bob uses his intricate knowledge of Insuricare's inner workings to help his clients outmaneuver the bureaucracy and get their claims paid.
  • Lord Error-Prone: Syndrome when he's trying to be a superhero. It's particularly obvious when the Omnidroid decides Syndrome is a threat and he clearly has no experience on how to deal with the situation when it starts fighting back.
  • Mad Bomber: Bomb Voyage.
  • Magic Pants: Justified for the four main heroes since they all have custom made suits that are adjusted to their powers. Played with with, Jack-Jack. His diaper does not travel with him when he teleports, however it does remain perfectly intact when he bursts into flames, or transforms into a monster.
  • Male Might, Female Finesse: Bob and Helen. Most notably seen when each is trying to infiltrate Nomanisan Island, Bob tends to power his way through obstacles and foes, while Helen relies on her elasticity to avoid detection and fit into places normal people could never get into.
  • Mama Bear: Helen. When the plane was about to be hit by Syndrome's missiles, she stretched herself over Violet and Dash to protect them from the explosion. She also carried Violet to safety after she was knocked out by the Omnidroid dropping on her force field..
  • Manly Tears: Mr. Incredible holds up fine under torture, but breaks down and sobs like a baby when he is led to believe that Syndrome killed Helen and the children.)
  • Meaningful Echo:
    • The page quotes, as paraphrased by Syndrome later on:
    Syndrome: And when I'm old and I've had my fun, I'll sell my inventions so that everyone can have powers! Everyone can be super! And when everyone's super... (Evil Laugh) ...no one will be.
    • "We're superheroes. What could happen?"
    • Helen says "I don't think so!" when rejecting the idea that she should leave the heroics to the men. She repeats the line when Bob insists on saving the day alone.
  • Meaningful Name: Many.
    • The Parr family. "Par" means average or adequate, contrasting with "Incredible."
    • Violet can be taken to refer to ultraviolet light (which is beyond normal human visual acuity and is therefore invisible). Also, a "Shrinking Violet" refers to someone who is very shy or timid, which Violet tends to be until she Takes A Level In Badass.
    • Dash, dashes about.
    • Jack-Jack can be read as a reference to a jack of all trades, which he certainly appears to be.
    • Syndrome is Buddy "Pine", as in "I cry because I can't be your friend." In addition, he has the same initials as Mr. Incredible: Bob Parr and Buddy Pine. He also has a bad case of hero's syndrome.
    • Edna Mode: 'Mode' means 'fashion' in several languages.
    • Mirage is not what she appears to be at first glance.
    • Nomanisan Island (No man is an island), which ties into the film's themes of teamwork and family. Attempted in the Spanish translation, where the island is known as Isla Palos Locos ("Crazy Sticks Island", but can also be read as Isla Pa'los Locos, "Island For The Crazy").
    • Thunderhead was apparently The Ditz. His superhero name is a play on "dunderhead|", a generic term for someone stupid.
    • Frozone's name is Lucius Best and he's Bob's best friend and was Best Man at his wedding to Helen.
  • The Men in Black: Rick Dicker of the National Supers Agency is a world-weary version.
  • Metronomic Man Mashing: Syndrome engages in some of this during his initial confrontation with Mr. Incredible, with the help of a Tractor Beam. However, it shuts off on its own after only a few bashes, sending Mr. Incredible flying off into the distance instead.
  • Mid-Life Crisis Car: It's no coincidence that one of the first thing Bob does when he starts earning more money through covert superhero work is buy himself a flashy and impractical new sports car.
  • Militaries Are Useless: At the end, when the Giant Omnidroid attacks some random cities, the army's response is basically "send some guys to attack it with tanks and sub-machine guns, then run!"
  • Milking the Giant Cow:
    • Syndrome does this with hilarious results as he wears an Arm Cannon shooting a beam of energy that suspends his target in mid-air.
    "I am Syndrome! Your nemesis! And... (throws his arms up, hurling Mr. Incredible out of sight) Oh, brilliant."
    • Later Syndrome stops a fuel truck falling on a woman and her child. Once again he does his dramatic introduction, sending the fuel truck flying over his shoulder where it explodes in a ball of flame.
  • Misfit Mobilization Moment: When the Parrs fight together against Syndrome's Mooks.
  • Mistaken for Cheating: Helen believes Bob is cheating on her with Mirage.
  • Mistreatment-Induced Betrayal: Syndrome does a great deal to push Mirage along.
  • Monster Protection Racket: Syndrome's plan: After the development and testing of the Omnidroid prototypes has killed off most of the real superheroes, he then unleashes the ultimate version upon the city so he can use the attack to appear as the city's savior. Unfortunately, he made his machine a bit *too* clever...
  • Mood Whiplash:
    • It's a fun, action movie about superheroes... until you see the dead one.
    • After The Incredibles as a family team have succeeded in taking down the giant Omnidroid that was threatening the city, they are basking in a job well done while being shuttled home in limo provided by Agent Dicker. The festive mood is shattered as Helen encounters Kari's voice messages growing in panic, but in her last message she returns to her normal chipper and friendly tone and says thanks for sending a replacement (who turns out to be Syndrome).
    Elastigirl: Replacement?! I didn't call a replacement!
  • Mooks: Syndrome has a bunch on them on his island serving as guards and monitoring operations.
  • Mook–Face Turn: Mirage switches sides after Syndrome shows how little value he places on her life.
  • Multiple Demographic Appeal: As expected from a Pixar film; superhero fun action for the kids and stuff that their parents would get.
  • Mundane Utility:
    • The Parrs' home life in a nutshell — Helen and Bob apply their superpowers to household chores, best demonstrated by Bob absentmindedly lifting a couch off the floor for Helen to extend her arms to vacuum under it.
    • Inverted in one brief scene, when Helen realizes (much to her chagrin) that in spite all the cool stuff that she can do with her stretching powers... she can't control the size of her butt.

     N-S 
  • The Napoleon: Huph, Bob's boss at Insuracare. He clearly gets a buzz out of humiliating the extremely tall Bob and forcing him to comply with his authority.
  • Narrating the Obvious: "The remote controls the robot!" Justified in that the audience knows it but Violet and Dash did not know about the remote and she was telling him.
  • Neck Lift: Bob uses it often.
  • Neck Snap: Possibly what happened to Dynaguy when his cape snagged during takeoff, given that's where capes attach.
  • Never Heard That One Before:
    Lucius: HAH! ...Never heard that one before....
  • Never Be a Hero: What Buddy thinks Mr. Incredible is telling him.
  • Never Say "Die": Initially played straight as Syndrome's computer lists his test subjects as "TERMINATED". Powerfully subverted when Helen makes it very clear to her children that the bad guys will kill them if given a chance.
    Helen: They won't exercise restraint because you're children. They. Will. KILL you if they get the chance. Do NOT give them that chance.
  • Never Trust a Trailer: Like other trailers for Pixar films, the trailer is basically a sketch that doesn't appear in the film, but the trailer is also deliberately misleading in that it changes all the memorabilia in Bob's office to indicate that he has always worn the red Mr. Incredible suit, as opposed to the blue one. The theatrical trailer also shows the superheroes from E's "no capes!" montage...and cuts away right before they all die.
  • Never My Fault: Syndrome's motivation falls kind of flat when you realize that even though Mr. Incredible told him he worked alone, Buddy had distracted him repeatedly, let Bomb Voyage escape, and had nearly gotten killed because he repeatedly tried to "help". This is not exactly an uncommon flaw in supervillains.
  • Newspaper Backstory: Mr. Incredible keeps a bulletin board full of clippings from his superhero days.
  • Nice Job Breaking It, Hero!
    • Bob saves Oliver Sansweet as well as several el train passengers, only for them to sue over their collective injuries, opening the floodgates to a bunch of lawsuits that drive superheroes out of business. Congratulations to Buddy also for starting the whole mess while trying to help his hero.
    • Edna installs a homing device in Bob's suit without warning him of it's existence. Helen then activates the homing device at the worst possible time, alerting Syndrome to his presence.
  • Nice Job Fixing It, Villain!:
    • After Mr. Incredible throws out his back in his first fight against Syndrome's Omnidroid, the robot's attempt to pull him apart ends up popping it back into alignment and a Curb-Stomp Battle ensues.
    • A part of Syndrome's plan involves bringing Mr. Incredible out of retirement in order to kill him, ends up inspiring him to get back into shape making him a more formidable opponent for stopping Syndrome's later plan.
    • Syndrome's plan of attacking the city with a giant Omnidroid ended up causing the immediate public to give praise and applause to "The Incredibles" and Frozone for saving them which is the exact opposite of what he wanted.
    • The mook that punches Dash off his velocipod ends up saving Dash's life, because seconds later the velocipod crashes into a cliff.
  • No Doubt the Years Have Changed Me: Syndrome reveals himself to be an old fan of Mr. Incredible turned supervillain.
  • No Flow in CGI:
    • With one exception particular to this film: Violet's long hair required Pixar's engineers to write advanced custom software to get it right, and was one of the first challenges they tackled when making the film, since they knew they would need as much time as they could get to cope with unforeseen problems.
    • The commentary discusses a scene where Edna reaches her hand through Incredible's old super suit and out the hole in the sleeve. It was not an easy task for the animators.
    • The creators also expressed their exasperation in the commentary for the scene where Elastigirl and the kids fall into the ocean. Not only does it involve water and the aforementioned Violet's long hair, combining those two creates long, underwater hair, which behaves rather differently from dry hair.
  • No Good Deed Goes Unpunished: Mr. Incredible saves Oliver Sansweet from jumping to his death and Sansweet sues him. The lawsuit is upheld by the "superior court" which opens the floodgates for other superhero lawsuits. This eventually forces all supers to have to retire from hero work and take on normal identities.
  • No-Harm Requirement: Mirage supposedly hires Mr. Incredible to recover an Omnidroid that has gone rogue on an island. Because of the large investment that went into the robot, he is supposed to shut it down without destroying it. But unbeknownst to Mr. Incredible, the real purpose of this requirement is to give the Omnidroid more opportunity to engage with Mr. Incredible so it can learn how to defeat him and kill him if possible.
  • No, Mr. Bond, I Expect You to Dine: After Mr. Incredible defeats the first Omnidroid, Syndrome invites him to dinner. On the second flight to the island, he's provided with prawns in cocktail sauce and mimosa cocktails.
  • No Plans, No Prototype, No Backup: Explicitly averted because it is shown that Syndrome keeps his plans on his computer and put his Omnidroid through many prototypes so each new version could terminate whichever superhero beat the old version.
  • No-Sell:
    • A quick moment when Mr. Incredible throws a rock at the Omnidroid, and it doesn't do anything. It promptly begins chucking boulders at him.
    • Another moment is when the army in the city attempts to use weapons at the Omnidroid. Needless to say, it has no effect on the Omnidroid.
    • Frozone attempts to freeze parts of the Omnidroid in the climax to stop it. He first gets thrown onto a car, and then, when he freezes one of the Omnidroid's claws, it simply breaks the ice and carries on.
  • No Sense of Personal Space: When Bob is in Huph's office and sees the mugging outside, Huph realises Bob isn't paying attention, grabs Bob's chin and turns Bob's head to face him, telling Bob, "Look at me when I'm talking to you, Parr!"
  • No Such Thing as H.R.: While Bob gets in trouble for punching his boss through a wall, it's for using superpowers rather than punching his boss through a wall. Presumably the government had a hand in smoothing things over.
  • Not a Game: Helen makes the gravity of their situation very clear to Violet and Dash on their first night on the island.
    Helen: Remember the bad guys, on those shows you used to watch on Saturday mornings? Well, these guys are not like those guys. They won't exercise restraint because you're children. They. Will. Kill you if they get the chance. Do not give them that chance.
  • Not Good with Rejection: Buddy Pine makes this absolutely clear to Mr. Incredible after being refused by him as his sidekick, Incrediboy, and changed into Syndrome.
  • Not Now, Kiddo: A Downplayed Example. When Bob is having his epiphany that his obsession with his Glory Days kept him from being a good father, Helen keeps Dash from interrupting when he tries to point out that Violet is about to free them.
  • Not the Fall That Kills You: Played With. At the beginning, Mr. Incredible stops Sansweet by intercepting him mid-fall and sending them both crashing through a window. Although Sansweet survives, he reveals himself to be in great pain and that something had probably broken. Later Sansweet is revealed to be in a full neck-brace and he sues Mr. Incredible for it. At the end of the movie when catching a falling Jack-Jack, Elastigirl stretches her arms out to slow down his velocity and gently pull him toward her, before turning into a parachute.
  • Not Using the "Z" Word: The word "superhero" is hardly used, but instead they're called "supers." Possibly because Marvel and DC claim a joint trademark (not copyright) on the former.
  • Not What It Looks Like:
    • Bob and Lucius rescue people from a burning building and rush into the next building, only to find they're now in a jewellery store and accidentally set the alarms off. To make matters worse, police are outside and the people they rescued now look like hostages. Lampshaded by Lucius just before the cop bursts in: "We look like bad guys! Incompetent bad guys!"
    • Mirage tells Bob his family survived Syndrome's missiles, and Bob is so grateful for the news that he gives Mirage a great big hug — and right at that moment, Helen, who fears Bob was having an affair, walks in to rescue him.
  • Nuclear Family: The protagonists; two parents, two kids (boy and girl) and a new baby.
  • Obstructive Bureaucrat: Huph.
    • Also this gem of a line:
    Bob Parr: Are you saying we shouldn't help our customers?!
    Huph: The law requires that I answer "No."
  • Offhand Backhand: Elastigirl punches out a mook on the roof when he was about to shoot Mr Incredible. When the mook comes round, she knocks him out again with one of these.
  • Oh, Crap!: There are quite a few moments of characters realizing that they are in serious trouble.
    • Mr. Incredible gets one in the bank early on when he hears the beeping sound speed up and realises the wall is about to blow up. He leaps away as the explosion occurs.
    • Dash in the principal's office when his teacher reveals he was caught on camera. Despite this, he still gets away with it.
    • Bob when he realises he and Lucius have escaped from the burning building into a jewellery store, right before accidentally setting the alarms off.
    • Bob gives this reaction when he gives Helen the slip of doing some heroic action under the guise of bowling with Lucius.
    • Also Bob's reaction just after he loses his temper and punches Huph through the wall— he realizes he's just blown his superhero cover and he's going to get fired. Also, Huph's reaction when Bob grabs him around the throat right before that happens.
    • Bob has one a little after that when the secret message Mirage delivered him announces that it will self destruct in his trophy room.
    • Bob has one later just before the second Omnidroid grabs him and tosses him around like a rag doll.
    • Bob has yet another one when the Helen activates his homing device at the worst possible time, causing him to be captured.
    • Bob had another reaction later when a transmission of Helen requesting landing at Nomanisan plays and Syndrome orders missiles to be fired at the plane. Then again by Bob in the same scene, when Helen mentions that there are children on board the plane. Mirage shares this reaction. Then Helen has one when she realizes the missiles are going to hit the plane.
    • Dash has one in the cave sequence when Syndrome launches his rocket and a jet of fire hurtles towards him.
    • Dash and mook: Dash sees the velocipod he's on is going to hit a wall and lets himself get punched away from it... the mook realizes seconds later but is just not quick enough.
    • The Mook in the trailer gets a good one right before Mr. Incredible goes to town on his whole squad.
    • Violet when she sees the Omnidroid's claw about to come down on the van with her and Dash inside it. They manage to escape before the van is crushed.
    • Mr. Incredible when, after he saves Violet and Dash from being crushed by the Omnidroid, he realises a claw is about to grab him out from underneath it. He then gets thrown through an office window.
    • Mr. Incredible gets one when the Omnidroid notices him with Syndrome's remote and promptly stomps on him.
    • Syndrome has one when he's about to be minced by the jet turbine.
  • Older Hero vs. Younger Villain: Bob Parr, father of a teenager, and Syndrome, still a young man.
  • Older Than They Look: Dash is actually 9 years old.
  • Old Superhero: As a minor theme: Both Elastigirl and Mr. Incredible notice themselves getting out of shape, and Mr. Incredible puts himself through personal training to become physically fit again.
  • One Dialogue, Two Conversations: Briefly before fighting the Omnidroid, Bob tells Helen to stay back to protect the kids. She thinks he's trying to prove something, when really he's still reeling from their near deaths earlier and is simply scared for their safety.
  • Only One Female Mold: A subtle background example. Edna Mode's design studio has three body type mannequins to model her clothes on: huge buff dude, medium-sized buff dude, and Impossible Hourglass Figure.
  • Out of Focus: Violet, Dash and Jack-Jack disappear for twenty minutes of the film about halfway through the training montage, and don't appear again until Helen finds out where Bob is and decides to go after him.
  • Out of the Frying Pan:
    • Bob and Lucius escape from a burning building with people they rescued into a jewellery store and accidentally set the alarm off, making it appear like they're in the process of robbing it.
    • In trying to get away from the first Omnidroid, Mr. Incredible throws himself further into the volcano and nearly falls into the magma when the Omnidroid almost pushes him in.
  • Outrun the Fireball: Dash had to use his Super Speed to get himself and Violet safely out of the cave when Syndrome launched his rocket.
  • Papa Wolf: Bob Parr, despite being The Cape, might just kill you if you threaten his family.
  • Parental Bonus:
    • The instances of Helen dragging Robert back into the house after he shaped up. Most obvious one, the scene where only her arms are to be seen...
    • Honey, Frozone's wife, makes it very clear who wears the pants in their relationship.
    Frozone: (while Syndrome's robot is attacking the city) We are talking about the greater good!
    Honey: Greater good? I am your wife! I am the greatest GOOD you are EVER going to get!"
  • Parents as People: Bob tries to be a good parent to Violet, Dash and Jack-Jack, but his yearning for the glory days has caused him to be distant. He even admits towards the end that his being trapped in the past made him a lousy father.
  • Peek-a-Boo Corpse: Mr. Incredible unexpectedly comes face-to-face with the mortal remains of Gazerbeam while on the run from Syndrome.
  • Peek-a-Bangs: Violet hides behind her hair due to a Shrinking Violet nature. At the end of the movie, she's wearing an alice band to keep it out of her eyes.
  • Personality Powers: Violet, the shy and insecure teenager, can become invisible and project shields. Hot-headed and high-spirited Dash has super speed. Nigh Invulnerable Bob has immense stubbornness and a big heart to go with his Super Strength. Helen is very adaptable and capable of great multitasking and organization.
  • Please, I Will Do Anything!: When Syndrome sends missiles to shoot down Helen's plane, Bob promises to do anything Syndrome says; however, Syndrome says that it's "fifteen years" too late for that.
  • Political Correctness Gone Mad: When Bob comes home after saving some civilians from a fire, Helen tells him that the next day is Dash's graduation from 4th grade to 5th, which Bob dismisses as dumb. When Helen calls him out on it, he insists: "It's psychotic! They keep creating new ways to celebrate mediocrity!"
  • Post-Climax Confrontation: The family defeats Syndrome's giant Omnidroid and are heading home; when they arrive, they find out that Syndrome is abducting their youngest child, Jack-Jack, so they must rescue him and defeat Syndrome himself this time.
  • P.O.V. Sequel: The short Jack-Jack Attack chronicles the misadventures of Kari the babysitter as Jack-Jack begins manifesting his superpowers and explains why she was leaving all the frantic voicemails that Helen was shown listening to.
  • Power Perversion Potential: Explicitly shown in one scene, where Helen uses her elastic arms to pinch her husband's butt from across the room. In addition, a rubbery woman is the least likely for Bob to accidentally crush with his strength during moments of passion.
  • Power-Strain Blackout: When the Omnidroid overloads Violet's force fields by pounding on it with it's full weight, it knocks her out for several seconds.
  • Product Placement: Frozone uses Hai Karate aftershave — a real-life 1960s brand.
  • Prophetic Names: Dashiell Robert Parr, nicknamed "Dash." who is a speedster.
  • Punched Across the Room: When Huph pushes Bob's sense of justice to his Rage Breaking Point, he grabs Huph in a Neck Lift and then throws him across his office and through several walls. Since Huph is a normal middle manager who is not Made of Iron, he ends up in the hospital with a full body cast and neck-brace.
  • Punch-Clock Villain: Explicitly averted, if not deconstructed. Sure, Syndrome's mooks mostly just look like "guys following orders"...it's just that, as Helen points out to her children, if part of that job requires killing children, then so be it. They also seem to have something of a sadistic streak, as we see when Mr. Incredible catches them playing a drinking game with the video feed of the Omnidroid's carnage. Consequently, we don't feel bad when the heroes blow them up by the dozens.
  • Punch! Punch! Punch! Uh Oh...: Dash uses his speed to deliver a lot of blows to a Mook, with virtually no effect who then punches Dash off of his Velocipod with one blow. A Downplayed Example because the "uh oh" part didn't come from Dash realizing the mook was shrugging off his punches, but rather he saw the velocipod was heading straight toward at cliff.
  • Punctuated! For! Emphasis!
    Helen: THIS IS NOT! ABOUT! YOU!
    Dash: DON'T! TOUCH! MY! SISTER!
    Lucius: WHERE! IS! MY! SUPER! SUIT?!
  • Punny Name:
    • Bomb Voyage (Bon Voyage, bomb).
    • Nomanisan Island (No Man is an Island).
    • A meta-example, the "Incredits" track of The Incredibles soundtrack. A portmanteau of the movie's title, The Incredibles, and the word "End Credits", where the track is heard in the movie.
    • From the soundtrack, "Lithe or Death" when Helen has to use her powers to sneak into Syndrome's headquarters.
  • Psychopathic Manchild: Although dangerous and murderous, Syndrome is a very childish man; he's immature, excitable, petulant, irresponsible, prone to mood swings, obsessed with gadgets and 'toys', and spiteful. His entire motivation stems from an admittedly wounding and hurtful but still relatively minor slight he suffered when he was a child.
  • Quit Your Whining: When Helen learns that Bob is not at a company retreat like he said, her anxiety about him having an affair causes her to break down crying and feeling like it's all her fault. Edna attempts to be supportive while rolling her eyes at Helen's breakdown. However her last nerve breaks when Helen moans "What'll I do?", leading to Edna delivering a Get a Hold of Yourself, Man! moment.
    Edna: What are you talking about? You are Elastigirl! My God! Pull yourself together!
  • Race Lift: Frozone in the special features' Clutch Cargo knockoff cartoon. He is furious about it.
    Frozone: Wait a second, what's this? Is that me?... I'm white! They made me a white guy?
    Mr. Incredible: You're... You're... black...ish....
    Frozone: They made me a white guy!
    Mr. Incredible: Well... Maybe the print's faded. You're tan. ...-ish?
    Frozone: Wait, wait, wait. Is that supposed to be me? I sound like a, a... A what? A beatnik! Yeah, that's it, I sound like a beatnik!
    Mr. Incredible: It was meant to sound cool!
    Frozone: Well, it doesn't sound cool, and it doesn't sound like me. I sound cool. And if it sounded like me, it would sound cool.
  • Rapid-Fire Fisticuffs: Dash is surprised (and delighted) when he discovers he can use superspeed for machine gun punching. Unfortunately, as a 10 year old boy, he doesn't have much strength or mass behind those punches and the mook is able to shake them off.
  • Reality Ensues: As the film is an active Deconstruction of the Superhero Genre, many of the narrative protections afforded to heroes and villains are revoked in this story.
    • While it was satisfying to watch Bob throw his Mean Boss Huph through several walls, the former gets fired instantly for his act. Even after Rick cleaned up Bob's mess, the former still doesn't get his job back due to workplace violence being a ground for immediate termination.
    • Despite being a Rubber Man capable of Voluntary Shapeshifting, Helen can't control how aging affects the size of her butt.
    • Bob and Helen have both gained weight in their years of marriage in ways they don't appreciate. Helen is shown lamenting the size of her butt and when Mr. Incredible dons his old uniform we see that when he stretches overhead his belly paunch is exposed.
    • Dash can punch at machine-gun speed, but he's still just a ten-year-old boy punching a grown man: there's only so much damage he can do.
    • Dicker freezes Syndrome's assets after he's revealed as a supervillain and borderline-terrorist, which deals a crippling blow to his operation.
    • Syndrome gets ready to pull a classic Villain: "Exit, Stage Left!", taunting that he will get Jack-Jack someday. Bob responds as a father with super strength fearing for the life of their child would, and hurls a car at Syndrome's plane.
    • The above in turn leads to Syndrome getting sucked into the plane's engine, causing it to catch fire and explode — and since the plane was stationary and right about the Parrs' house, the wreckage falls right on it, completely destroying the house and causing housing troubles for them in the sequel.
    • When Dash embraces his super speed for the first time, he encounters several doses of reality, from running into a bunch of bugs which splatter all over his face to finding himself surrounded when running on water causing him to pause in confusion for a few seconds and promptly sink.
    • The film also shows that despite the things that superpowers can do, it doesn't mean there are no side-effects. Bob visibly winces before catching an oncoming train, and whilst holding the R.V. to the plane, Helen cries out in pain when she lets go. Just because they can do those things, it doesn't mean it doesn't hurt.
    • A major idea throughout is that, competent and powerful as the superheroes are, what they do is very dangerous and not to be attempted by people who aren't prepared to take it seriously.
  • Reasonable Authority Figure: Rick Dicker is supremely competent at his job, genuinely cares about Bob and his family, and is willing to use his bureaucratic powers on their behalf.
  • Reckless Sidekick: Incrediboy is shown to be completely unwilling to take "no" for an answer and walks right into a superhero/supervillian confrontation with no consideration for the risks involved in doing so.
  • Reconstruction: While it has Deconstructive elements, it also turns the Tropes around, such as switching traits with heroes and villains, as well as correcting past mistakes.
  • Red Is Heroic: The family's new costumes, by Edna Mode, are red.
  • Reed Richards Is Useless: Mostly averted. Even though it takes place in what appears to be the 1960's, there are several examples of anachronistic technology, such as a TV/VCR combo in the principal's office, which could be construed as the general tech level being raised by the presence of super-tech in the setting. Also, there are non-supers with access to gear we don't have today, such as the Gadgeteer Genius characters Edna Mode and Syndrome.
  • Refused by the Call: Buddy wants to step up as "Incrediboy"! but Mr.Incredible is not interested.
  • Rejected Apology: When Mr. Incredible apologizes for treating him badly as a child, Syndrome immediately turns it down.
    Syndrome: See, now you respect me. Because I'm a threat.
  • Repetitive Name: Jack-Jack. (Well, he is a toddler, it's probably not his real name).
  • Reports of My Death Were Greatly Exaggerated: Syndrome briefly believes the bomb he dropped on Mr. Incredible had succeeded in killing him because the scanner drone he sent down to survey the aftermath reported..."Life Reading Negative. Mr. Incredible terminated".
  • The Resenter: Buddy aka Syndrome against Mr. Incredible because the former lacks superpowers.
  • Retired Badass:
    • Elastigirl and Mr. Incredible. For a while. She adapts pretty well, he's not so happy about it.
    • Edna, who is apparently doing ordinary fashion design with shows in Milan when Bob comes to see her. She leaps at the chance to design for "gods" again.
  • Retraux: The interviews at the beginning are on a smaller screen with various artifacts, designed to make the footage look older. This contrasts with the smooth "15 years later" look of most of the film.
  • Rewind, Replay, Repeat: Bernie, the teacher, does it with a video in an attempt to prove Dash is putting tacks in his chair.
  • Rousseau Was Right: Syndrome is the only real antagonist in the film but he was torn after constantly being rejected by his childhood hero and had to suffer trauma later on.
  • Rubber Man: This is Elastigirl's core power. She uses her powers with a great deal of creativity and, as she infiltrates Syndrome's headquarters, she shows just how effective this type of power can be when stealth is required.
  • Running Gag:
    • The Cape Snag gag occurs multiple times during Edna's "no capes" rant and has a final occurrence when Syndrome's death is caused by his cape being caught in a jet turbine.
    • The neighborhood kid on the bike, after seeing Bob lift his car overhead, keeps hoping to see something thrilling occur each time Bob returns home. One of Bob's returns fails to deliver, but he's present for the monumental explosions at the climax of the film.
    Kid: That was totally wicked!
  • Sassy Black Woman: Frozone's wife sasses him about his super suit.
  • Satellite Love Interest: Violet's crush Tony only appears in two scenes, and only exists to demonstrate her character development over the course of the movie.
  • The Scrappy: Invoked in-universe. The alternate DVD featured an old-timey, intentionally-bad cartoon of Mr. Incredible and Frozone complete with their riffing commentary, and in it, they find particular vitriol for Mr. Skipperdoo.
  • Screams Like a Little Girl: Syndrome when Jack-Jack goes demon-baby and pulls out his hair. Also, just as he's about to die. Foreshadowed when Syndrome is taunting Mr. Incredible at his island base.
  • Secret Identity: Mr. Incredible mentions his during the interview in the opening ("Of course, every super has one"); also played with at Bob and Helen Parr's wedding, attended by a number of supers... in costume.
  • Self-Serving Memory: When Syndrome guilts Mr. Incredible into thinking he was wrong to have rejected him as a sidekick, his memory of the event differs from the actual one. As he remembers it, Mr. Incredible flat-out rejected him. In the actual event, said rejection took place when he was busy with Bomb Voyage, and Mr. Incredible had made it clear before then that Buddy had gone too far in his fanboying.
  • Shoot Out the Lock: When her body is trapped between several doors, Helen kicks a mook, causing him to spray bullets everywhere. A couple hit the locking mechanism and release it.
  • Short-Lived Aerial Escape: Syndrome manages to reach his escape jet but can't resist one last threat to Mr. Incredible as he says that he'll get his son eventually. Mr. Incredible is having none of this and tosses his car at the plane, destroying the cockpit and knocking Syndrome into the jet's turbine which leads to a full plane explosion.
  • Shout-Out: Has its own page.
  • Shown Their Work: Helen's radio-speak is realistic. In the commentary Brad Bird points out how Mark Andrews wrote the script using military language used in emergencies, and that Helen's voice actor (Holly Hunter) insisted on knowing exactly what everything she was saying meant. "VFR on top" indicates she is flying in the regime of Visual Flight Rules 'on top' of a cloud cover. She then requests vectors to the "initial", the initial landing approach. "Angels 10" is her altitude call - ten thousand feet. "Track east" is her current direction of travel from her current position. Her "buddy-spiked" mayday is US Air Force code, as a warning not to fire, given to an aircraft who has radar lock on a friendly - in this case, Helen was referring to the missiles she thought were fired by friendlies. "Transmitting in the Blind Guard" is a call on the emergency frequency where 2-way communication has not been established.
    • The only snag was substituting the aircraft's tail number from the "proper" N-number so that it could be a Shout-Out.
    • She also makes the common mistake of saying "repeat" over the radio, when proper protocol is "say again." This is DOUBLY true when broadcasting over military channels, where "repeat" is a call for indirect fire, which is exactly what Helen is trying to call OFF in her mayday. (Granted, the mistake can actually be argued to add to the verisimilitude, too, since by that point her children are being threatened with death by missiles, so yeah, surprise, her terminology slips a bit and she makes a common slip.)
  • Shrinking Violet: Violet starts off as shy girl lacking confidence to the point of turning invisible when her crush Tony turns to look at her. Her character arc throughout the movie shows her gaining confidence in herself and her powers to the point that she's able to take the lead in arranging a date with Tony by the movie's end.
  • Shut Up, Hannibal!:
    • Mr. Incredible almost invokes this during his first confrontation with Syndrome.
      Syndrome: And now I have a weapon that only I can defeat, and when I unleash it...[Mr. Incredible throws a log at Syndrome, who dodges it and freezes Mr. Incredible]... You sly dog! You got me monologuing!
    • A straight example occurs at the film's climax. Syndrome launches into his We Will Meet Again speech, swearing that he will succeed at kidnapping Jack-Jack and Mr. Incredible responds by throwing a car at Syndrome's plane, resulting in his Turbine Blender death.
  • "Shut Up" Kiss: Mr. Incredible gives this to Elastigirl.
  • Sinister Geometry: The Omnidroid.
  • Slapstick Knows No Gender: When Helen walks in on Bob and Mirage hugging.
    Mirage: (politely) Oh, hello! You must be Mrs. Incre- [gets sucker punched out]
  • Slasher Smile: The look on Syndrome's face when he abducts Jack-Jack.
  • Sleep Cute: Non-romantic version, with bickering siblings Violet and Dash.
  • Slow Electricity: Invoked by Syndrome, who designed his office to light up dramatically in this very way.
  • Smack on the Back: Mr. Incredible's backslaps are painful. At one point he slaps Frozone on the back and Frozone comments how much it hurts.
  • Small, Annoying Creature: Mr. Skipperdoo, the rabbit sidekick from the in-universe cartoon "Mr. Incredible and Friends" included as a DVD extra.
  • Small Role, Big Impact: Bomb Voyage put a bomb on Buddy's cape to force Mr. Incredible to focus on saving him, the explosion leads to the train wreck and Mr. Incredible having to forcefully stop the train causing the passengers to be injured, which opened the door to civilian lawsuits which helped usher in the Super Relocation Act.
  • Smart People Wear Glasses: Edna, who's smart enough to manufacture all the super suits required for specific powers and even for multiple ones as seen with the onesie she did for Jack-Jack.
  • Smug Super:
    • Gamma Jack in the DVD bonus material.
    • Bob pre-Super Relocation Act has shades of this but ultimately is benevolent.
    • Syndrome would be one if his plan succeeded.
  • The Smurfette Principle: The movie averts this by being demographically balanced in the main cast: Bob, Dash, Helen, Violet; supporting cast: Edna, Dick; and villains: Syndrome, Mirage. Also, all of the adult females are shown to be independent and competent.
  • So Long, Suckers!: Subverted. After being defeated, Syndrome gets to his escape jet and yells that he will return to abduct Mr. Incredible's son someday. Bob takes this opportunity to throw a car at him, which results in his death.
  • So Proud of You: Said word-for-word by Helen to Dash on the beach after they arrive at Nomanisan Island, thanks to Dash using his Super Speed to get them there after their plane crashes into the ocean.
  • Soul-Crushing Desk Job: Bob Parr used to be a superhero, until the Super Relocation Act reduced him to being an insurance adjuster in a soulless cube farm. Bob's only relief comes from helping claimants outwit the bureaucracy, which results in Bob's heartless boss roaring his name like an expletive.
  • Sphere Factor: Violet's spherical force field and Dash's running combine to make a pretty good weapon.
  • Spider-Sense: Mr. Incredible has this power, which is listed among his abilities in the DVD extras. He demonstrates it during the opening sequence when he realizes something's wrong shortly before Bomb Voyage blows the wall open, and later on when the first Omnidroid is behind him.
  • Spider Tank: The Omnidroid is a big black ball with legs coming out of the sides.
  • Spy Cam: The Villain can monitor Nomanisan Island with surveillance cameras disguised as tropical birds. One of these detects Dash and Violet, and sounds an alarm when they fail to authenticate themselves. It even flies in pursuit to continue monitoring the intruders.
  • Spy's Suspicious Spouse: Helen gets suspicious when she overhears Bob talking to a woman on the phone asking "How soon can you get here?" and later finds a tear in her husband's old costume.
  • Standard Office Setting: After the Super Relocation Act is passed, Bob Parr winds up as a claims adjuster in a cubicle farm at the unsympathetic insurance agency Insuricare. In stark contrast with Bob's prior career as a superhero, the environment is as bland and drab as possible, and the tyrannical boss Mr. Huph gets mad when Bob actually helps the customers. As added insult, Bob barely fits into his own cubicle because he has to share it with a concrete support beam.
  • Staring Kid: An unnamed one on a tricycle. After seeing Mr. Incredible lift his car in a fit of rage, he starts regularly coming to the Incredible family's driveway in hopes of seeing such feats again. He's there to witness the family defeat Syndrome and have their house blown up.
    Staring Kid: THAT WAS TOTALLY WICKED!!!
  • Start of Darkness: The beginning of the movie shows Mr. Incredible giving Buddy a stern brush-off saying "I work alone" which leads to him becoming Syndrome.
  • Stay in the Kitchen: Helen assumes that Bob is invoking this during the final battle with the Omnidroid, but much arm-twisting reveals that he doesn't want her to fight because he's too afraid to lose her to it.
  • Steven Ulysses Perhero: Dash has super speed.
  • Stone Wall: Violet's force fields provide a near-impregnable defense, but she lacks any type of offensive option.
  • Stuff Blowing Up:
    • The big robot apparently self-destructs so completely it's reduced to something finer than powder.
    • On the "special features" DVD, there is an easter-egg self-parody video that makes homage to the amount of times that things explode in the movie, as well as the buttons that are pressed and the doors that are opened and shut, by stringing them all together to the tune of "The Anvil Chorus" from Verdi's opera Il Trovatore. The sequence ends with this quote- "The Incredibles- no sequence unexploded."
  • Stupidity Is the Only Option: When the Super Relocation Act came into being, the implication is that the government was overseeing the "hiding" of all the heroes. This anonymity evidently resulted in the heroes being more or less isolated from each other such that when Syndrome started killing them off, they were unaware of what was happening. In addition the government agency monitoring the relocated heroes apparently was oblivious to the pattern of many heroes mysteriously vanishing.
  • Stylistic Suck: In the DVD extras, there's an incredibly cheaply-made kids' cartoon made in-universe before the heroes got banned. The animation isn't, the characters' talking is in Synchro-Vox, Frozone is a slightly tan beatnik, and they inexplicably have a bunny sidekick named Mr. Skipperdoo. There's also a commentary track where Mr. Incredible and Frozone watch it for the first time, 15 years after it was made. Hilarity Ensues.
  • Suddenly SHOUTING!: When Syndrome has Mr. Incredible at his mercy and reveals that he was his biggest fan, Mr. Incredible recognizes him and calls out "Buddy?". Syndrome loses it and yells that his name is not Buddy as he makes the Omnidroid throw Mr. Incredible to the ground.
  • Super Family Team: The Parrs become one of these, complete with matching super suits!
  • Superheroes Wear Capes: A Defied Trope by Edna Mode because they are impractical at best and fatally dangerous at worst. Again:
    "No capes!"
  • Superhero Trophy Shelf: Bob has one, but it's pretty small and mostly consists of cut-out newspaper articles, letters from children and a jar labeled "Bullets that bounced off me."
  • Superpowerful Genetics: Explains how a super-strong guy and a stretching woman give birth to a super-fast boy, a girl with invisibility powers, and a baby with Combo Platter Powers.
  • Superpower Lottery: Jack-Jack has a dozen different powers. It's implied he's a shapeshifter.
  • Super Registration Act: Called the Super Relocation Act which forced the heroes into retirement and anonymity. However, it's notably given a twist in that the push comes, not from the government, but from the public who grew tired of being part of the collateral damage. The supers are actually backed by the government.
  • Super Speed: This is Dash's core power. He is shown to be fast enough to pull a prank on camera and barely register a blur. Later when evading Syndrome's mooks he is shown being fast enough to run on water. note 
  • Super Strength: This is Mr. Incredible's core power. He is shown being able to up-root an entire tree to help rescue a cat, stop an el train to prevent it from completely crashing on a blown-up piece of track, or toss a car high into the air to take down the villain's plane.
  • Swallowed a Fly: When Dash runs into the swarm of bugs, one apparently gets in his mouth and he gags and spits it out.
  • Synchro-Vox: The "Mr. Incredible and Pals" short, a parody of Clutch Cargo.

     T-Z 
  • Take This Job and Shove It:
    • Punching your boss through several walls definitely counts.
    • As does Mirage's Heel–Face Turn.
  • Takes One to Kill One: Nothing can pierce the Omnidroid's hull except its own claws.
  • Talking Is a Free Action: Mercilessly parodied and/or Subverted. In this universe, Talking Is a Free Action (plus several other tropes such as Large Ham and "The Reason You Suck" Speech seeing as the term is something of a balloon term) is called monologuing. Multiple times throughout the movie, monologuing is either the butt of a joke (Frozone is seen recounting a story where he was held captive by a super-villain and the guy did nothing but ham it up) or subverted to dangerous effect.
  • Tall Poppy Syndrome: Supers are the tall poppies which are cut down by muggles and their law suits. Syndrome's Evil Plan includes making everyone a tall poppy because then no one will be tall, or a poppy.
  • Tanks for Nothing: When the giant Omnidroid first attacks the city, a bunch of tanks attempt to stop it without any effect.
  • Tan Lines: The guards on the island have them under their faces, visible when their visors are knocked off.
  • Team Title: The Parrs are known as The Incredibles in their superhero ensemble.
  • Teens Are Short: Violet is apparently only 4'6'.
  • Telepathic Sprinklers: After Bob's mysterious new job offer self-destructs, smoke alarms sound, and then all the sprinklers in the house go off. Dash in particular thinks it's awesome, but at least Bob is shown blow-drying soaked books afterwards.
  • Tempting Fate:
    • "Hey, we're superheroes. What could happen?" Twice this is said, and twice they found out:
      • The first time is when Bob said this after marrying Helen. Immediately afterwards, we're told that the suicidal man Bob saved has sued him, leading to the Super Relocation Act.
      • The second time is near the final act of the movie; Helen reassures Bob that his family will be there to help him, saying the line. Cue Violet screaming as the Omnidroid is coming and about to squish her and Dash.
    • "Don't worry Mrs. Parr. I can handle anything this baby dishes out."
    • "This is not the end of it! I will get your son eventually! I'll get your son!" Seconds later, Bob makes sure it's the end of it and Syndrome is introduced to the business end of a jet turbine.
    • "Everything is all right." Said by Helen as she floats down like a parachute with Jack-Jack in hand. Almost as soon as she lands, the wreckage of Syndrome's damaged aircraft drops on the family and explodes. The family survives thanks to Violet, but their house doesn't.
  • That Makes Me Feel Angry: "I'm not happy, Bob. Not. Happy."
  • That Man Is Dead: When Mr. Incredible identifies Syndrome as the grown-up Buddy Pine, the latter says that he's renounced his identity as Buddy as well as Incredi-boy.
  • Theme Tune Cameo: Mr. Incredible can be heard humming "The Incredibles" theme from the soundtrack when he comes back home from his moonlighting as an illegal superhero.
  • Think Nothing of It: Mr. Incredible tends to respond to praise this way, to the point where it's practically a catchphrase. It's a sure sign that even in his more narcissistic glory days, he was still a decent guy.
  • This Is Gonna Suck: Mr. Incredible's expression as he braces for impact to stop the el train early in the movie shows that he's aware that despite his toughness, it's still going to hurt.
  • This is No Time to Panic: When Helen's plane is shot down with Violet and Dash over the ocean. Helen keeps calm and try to assess the situation. The kids, on the other hand, are freaking out. Not only does she tell them to stop panicking, she then threatens to ground them both for a month if they don't. Surprisingly, that seems to work.
  • Thou Shalt Not Kill: Played with. None of the Incredibles have a problem using deadly force in self-defense, and a lot of mooks die as a result. However, killing the helpless, does not occur — even when Bob's as angry as he's ever been in his life, he still can't bring himself to kill Mirage.
  • Throwing the Distraction: Played with. When Mr. Incredible needs to gain entrance to Syndrome's base, he picks up a coconut, but instead of just throwing it to create a distracting sound, actually throws it to knock out another nearby guard, who promptly (and loudly) falls to the ground.
  • Thumbtack on the Chair: One way Dash abuses his super-speed and messes with his teacher at school. He does it often enough that the teacher tries to video-tape Dash to catch him in the act.
  • Time Skip: Three of them. After the newsreel montage informing about the Super Relocation Act, the film cuts to fifteen years later with Bob as a Desk Jockey. Then, after Bob defeats the first Omnidroid, there is a Good-Times Montage, which lasts around two months. The third one occurs at the end, where the epilogue takes place three months after the climax.
  • Too Dumb to Live: Dash lands on a velocipod during the chase scene and the mook piloting it chooses to try and attack Dash rather than maintain control of the craft. The mook ends up dying when the velocipod crashes into a cliff.
  • Too Qualified to Apply: People with superpowers are legally required to hide them. Thus, Dash's parents don't let him compete in sports because they don't trust him to restrain his Super Speed enough to maintain their cover. By the end of the movie, however, Dash's superheroics leave him feeling accomplished enough to willfully restrain himself to taking second place.
  • Top-Heavy Guy: Mr. Incredible has a big and broad chest that dwarfs his legs.
  • Track Trouble: Mr Incredible has to stop an el train before it reaches a destroyed section of track — which he does, although not without getting sued for injury by some of the passengers.
  • Training Montage: Bob lifting train cars at the rail yard. Intercut with a lot of Crap Getting Past The Radar.
  • Trainstopping: Mr. Incredible does this in the opening. He winces before the hit; despite being super-tough and strong, it's still going to hurt.
  • Trope Overdosed: In fact, by the time we stopped keeping track, it was the most trope overdosed stand-alone film, narrowly edging out The Princess Bride. "Monologuing" is the grab-all term covering Evil Gloating, Just Between You and Me, "The Reason You Suck" Speech, Breaking Speech, etc...
  • Try Not to Die: Mirage to Mr. Incredible, while sending him after the Omnidroid.
  • Tuck and Cover: Helen uses this to shield the kids with her explosive proof suit.
  • Tunnel King: The Underminer with his drills and indicative name.
  • Turbine Blender: This trope is one of many reasons why Edna says NO CAPES!
  • Two-Person Love Triangle: Subverted where Bob, as Mr. Incredible, flirts with Helen, in her Elastigirl outfit, before being distracted while on his way to his wedding. However, as it turns out Bob is marrying Helen and both of them already know the other's superhero identity. They just flirt in costume as if they don't know each other because they like it. It's also probably to help preserve the Secret Identity of both heroes by making sure they don't slip up and reveal something they shouldn't around a bad guy.
  • Understatement: After Bob threw his boss through several walls, which lands his boss in the hospital:
    Bob: I'm fired, aren't I?
  • Underwear of Power: The super suits usually come with these. Edna even puts these on the new red suits.
  • Ungrateful Bastard: Bob rescues Sansweet from committing suicide by catching him mid-fall. It later turns out he didn't want to be saved, and successfully sues Bob for damages.
  • Unwanted Rescue: Mr. Incredible gets sued for rescuing Oliver Sansweet, who tried to commit suicide.
    "You didn't save my life, you ruined my death!"
  • Villain: "Exit, Stage Left!": Syndrome attempts a variation of this at the end. It doesn't work, mostly because the hero isn't in the mood to just let him get away.
  • Villainous Face Hold: Bob is being lectured by his supervisor, Gilbert Hugh, for helping customers with insurance claims. Bob is distracted from the conversation when he sees someone being mugged outside. This leads to Mr. Hugh grabbing Bob's jaw and screaming "Look at me when I'm talking to you, Parr".
  • Visual Pun: The computer room containing information about the Omnidroid's goals is protected by a barrier which is basically a wall made of lava. In other words, it's a firewall.
  • The Voice: Frozone's wife is made of sass for all we know because we never see her.
  • Walk on Water: Played with. Dash is surprised but delighted to discover his Super Speed enables him to run on water. However, this ability is tied to him being in constant motion because when he gets surrounded by two flying Mooks, he stops in a panic, and instantly sinks.
  • The Walls Are Closing In: There's a visually similar scene, as Mr. Incredible races to get out from between two closing walls of lava.
  • Wasn't That Fun?: Invoked after their Winnebago drops from the sky, lands on a crowded interstate, takes out half a dozen other cars, somersaults down the road, and stops in a vacant parking spot...
    Mr. Incredible: Everyone okay back there?
    Violet: Super-duper, dad!
    Dash: Let's do that again!
  • We Will Meet Again: After his kidnapping of Jack-Jack is foiled, Syndrome pauses in his escape to shout that he will get Mr. Incredible's son. This prompts Mr. Incredible to end it right there by throwing his car at Syndrome's plane.
  • Weight Woe: Elastigirl isn't a big fan of her butt. Also, Mr. Incredible works off his gut after his first battle with the Omnidroid.
  • Wham Line: When Syndrome encounters Mr. Incredible, he says "I'm your biggest fan." This causes Mr. Incredible to deduce that young Buddy has grown up to become Syndrome.
  • What Happened to the Mouse?:
    • When the supers are forced into retirement, the existing villains seem to disappear as well, and it's never explained what happened to them or why their criminal activity would stop just because the supers went away.
    • Mirage disappears from the story after helping the family escape from Syndrome's lair and is never referenced again.
  • What the Hell, Hero?: Dicker points out to Bob that his inability to get over the Glory Days and keeping his superpowers concealed causes a lot of trouble for many people, including himself and his family.
    Rick: We've gotta pay to keep the company quiet, we've gotta pay damages, erase memories, relocate your family; every time it gets harder. Money, money, money, money, money, money- we can't keep doing this, Bob!
  • Where Does He Get All Those Wonderful Toys?:
  • Where the Hell Is Springfield?: The film takes place in two cities. Municiberg where the "Glory Days" prologue occurs and Metroville which is where the Parrs have been living for the past three years. It's also the city attacked by the Omnidroid at the end of the film. Aside from both cities bordering a large body of water, there are virtually no regional identifiers to establish a geographic location. Justified in that each simply functions as a generic, post-war American city to provide a set dressing of civilians, cars, highways, shops and tall buildings but neither is featured long enough to require any type of unique identity or location.
  • Women Are Wiser: On the whole, Helen acclimates to civilian life much better than Bob does. She's also more concerned for her family overall, while Bob's yearning for the Glory Days — although understandable — leads him to act in a rather isolated, neglectful and self-centered fashion at times.
  • The World Is Always Doomed: At least while there are supers around to save it. Bob even provides one of the page quotes.
  • Would Hurt a Child:
    • Lampshaded by Helen Parr, who makes it very clear to Dash and Violet that the situation they are in has very real and dangerous consequences. We see this verified later when Syndrome's mooks go to lethal force as soon as they realize Dash and Violet are supers even though they can plainly see they are also children.
    Helen: Remember the bad guys on those shows you used to watch on Saturday mornings? Well, these guys are not like those guys. They won't exercise restraint because you're children. They. Will. Kill you if they get the chance. Do NOT give them that chance.
    • In the commentary, Brad Bird explicitly expresses that it was averted due to the prevalence of this trope in media set for kids by the Media Watchdogs, saying that he felt that such an attitude is more damaging to kids than helpful.
    • Syndrome has no qualms about shooting a plane out of the sky when he believes that Mr. Incredible sent for reinforcements even when the plane broadcasts that there are children aboard. Mirage, on the other hand, immediately shows alarm at this announcement, which becomes another factor that eventually prompts her Heel–Face Turn.
    • At the beginning of the movie, Bomb Voyage sticks a bomb onto Buddy's costume as he's flying off to force Mr. Incredible to focus on saving Buddy instead of stopping him. The villain obviously had no concerns about putting Buddy's life in danger for a chance to escape.
  • Writing Around Trademarks: As "superhero" is a shared trademark of Marvel Comics and DC Comics, Pixar got around this by primarily using the word "supers" in the script (although "superhero" did appear a few times as well). Amusingly, by the time of the sequel, Pixar and Marvel were now siblings, but while they could now legally use the term "superhero", "supers" fit with Brad Bird's quirky writing style better.
    • Averted with the Omnidroid, which, at the time of the film's release, required special permission from Lucas Film, as noted in the credits. Currently not an issue due to Disney's purchase of Lucas Film.
  • Wronski Feint:
    • Played straight when Helen's plane is targeted by the first two missiles launched by Syndrome. After her initial evasions fail, she dives toward the ocean spiraling her plane while launching flares to try and break the missile lock. She succeeds in getting the two missiles to detonate in the ocean but she also damages her plane in the maneuver leaving her with virtually no fuel when the second salvo of missiles arrive.
    • Downplayed when Dash is being pursued on the island by mooks in their velocipods. Although Dash is not intentionally invoking this strategy, he is quick enough to dodge around the trees; the mooks who follow and are trying to anticipate his moves, are not.
  • Xanatos Gambit: Syndrome's Omnidroids. He pits them against Supers and benefits no matter what happens. If they get killed by the Omnidroid, then he moves onto the next Super. If the Super wins, he simply revises the design, calls the Super back for a rematch, and repeats the process.
  • Yank the Dog's Chain: Syndrome intentionally offers Bob another shot at the Golden Days by hiring him to fight an Omnidroid that had broken free from a research project. Upon successful completion of the mission, Bob is left with the impression there'd be more "moonlighting" projects in the future. When he returns home, this leads to a Good-Times Montage of Bob getting back into shape, being more involved with his kids and reigniting the passion with his wife. When invited to another assignment, Bob jumps at the chance only to discover it was all a sham. He was invited back only to be soundly defeated by a new Omnidroid and hunted down and "killed" by Syndrome.


Top