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Music / Justin Bieber

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Love Yourself

Justin Drew Bieber (born March 1, 1994) is a Canadian pop/R&B singing sensation.

He was signed in 2008 after a record scout discovered videos of him singing on YouTube. His first single was released in 2009, when he was fifteen years old. Within a year, his fame had snowballed. He was easily recognised in this phase for his catchy songs, his haircut, a dance-pop sound typical of that time (with some acoustic detours) and a voice that was still a boy soprano. Over the next few years, his voice dropped to an adult tenor, he had more hits and he moved away from his early boyish image.

The rise of social media was also important to Bieber's Teen Idol stardom. Other artists had benefitted from it before, but Bieber's popularity on there was unprecedented. He was so popular on Twitter that his name trended there almost non-stop, until Twitter changed "trends" to favor novelty over volume. Like a 90s Boy Band but maybe on a greater scale, he drew a massive and devoted fanbase (nicknamed Beliebers), but also ridicule and hate. He generally got good reviews from music critics, who acknowledged his hits were catchy.


After his early run of success stalled in 2013, Bieber's 2015 New Sound Album reinvigorated his career and spawned three big hit singles. It moved him to a maturer image and sound, with more R&B and hip hop influences. After a series of collaborations and a longer hiatus, his most recent album was released in 2020.



If I was your boyfriend, I'd make you a list of tropes:

  • Angry Dance: In the video for "Love Yourself", a couple's passive-aggressive fighting over tiny things—hogging the blanket, making the bed, one closing the refrigerator just as the other tries to look in it—is elaborately choreographed.
  • Child Popstar: "Never Say Never" featured clips from videos dating back to kindergarten which showed him singing and playing different instruments. He also became famous at age 16.
  • Death by Cameo: He appears at the beginning of Zoolander 2 just to be killed off.
  • Forced Meme: Everything about the PR campaign surrounding the single "Yummy" made it clear that Justin and his record label's marketing arm were pushing as hard as they possibly could to make the song go viral. Upon its release, Justin posted a special TikTok edition of the song and also took to social media, asking his fans to promote and mass-purchase the song to get it to the top of the charts, even giving detailed instructions on how to inflate the listening numbers on the most popular song streaming platforms. Other promotional material included the release of autographed CD variants, seven different videos for the song, and the launching of an official "Yummy" game. The success of this was decisively mixed. While the song started out in relatively strong positions on the charts internationally, it ran just shy of the #1 spot on the US Billboard Hot 100 that Justin and his label were unambiguously gunning for, and it started floundering across all charts almost immediately afterwards.
  • Mad Bomber: Justin had a guest role on CSI as a serial killer and serial bomber.
  • The Movie: A 3D documentary on him, Justin Bieber: Never Say Never was released in theaters in 2011.
  • Mr. Fanservice: Controversially, became the most-willing Mr. Fanservice in the music industry in his second and third album eras, with many shirtless public appearances, Instagram posts and generous shots of his body and tattoos during music videos.
  • New Sound Album: Purpose sheds the bubblegum pop genre he was previously known for in favor of a more mature and edgy sound.
  • Punctuality Is for Peasants: He was famously two hours late for his own concert in 2013, allegedly because he had a tantrum over a computer game, causing many of his child fans to miss his belated appearance completely.
  • Roaring Rampage of Revenge: Again, his role on CSI. It was actually quite terrifying and got him an award.
  • Teen Idol: A very well-known one in Canada.
  • Vocal Evolution: Sometime in late 2011, his voice started to deepen a little. By 2015, it shows.
  • A Wild Rapper Appears!: Ludacris in "Baby" and "Around The World", Big Sean in "As Long As You Love Me", "Memphis" and "No Pressure", Nicki Minaj in "Beauty and a Beat", Lil Wayne in "Backpack", Busta Rhymes in "Drummer Boy", Travis Scott in "No Sence" and "Second Emotion", Post Malone and Clever in "Forever", Quavo in "Intentions" and "Wish You Would", T.I. in the unreleased leaked remix of "Hey Girl", Chance The Rapper in "Confedent" and "Holy", Lil Uzi Vert in "There She Go" and Bieber himself on "Ladies Love Me" by Chris Brown.

Alternative Title(s): Bieber


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