Jeanette MacDonald was known as "The Lingerie Queen of the Talkies" in The Pre-Code Era, when she worked at Paramount. She regularly wore revealing costumes or was given story excuses to strip to her underwear; in her first film, The Love Parade (1929), she even took a bath onscreen. She once joked, "Im sure people must say about me, on the screen, Good gracious, is Jeanette MacDonald going to take off her clothes—again?'"
In the same era Betty Blythe was known for being happy to do nude scenes - "A director is the only man besides your husband who can tell you how much of your clothes to take off."
Dolly Parton and Elvira, Mistress of the Dark are essentially also the embodiments of this trope. Both women carefully built (figuratively and literally) their appearances to be appealing and are Ms. Fanservices in every film or TV appearance they have ever made, except for Steel Magnolias for Dolly. Dolly one ups it by playing Miley Cyrus's cleavage-baring, tight outfit wearing aunt on Hannah Montana. Elvira, meanwhile, did nude modeling under her real name, Cassandra Peterson, before adopting the Elvira character.
Gwen DeMarco: Well, at least you had a part, Alex. Okay, you had a character people loved. I mean, my TV Guide interview was six paragraphs about my BOOBS and how they fit into my suit. No-one bothered to ask me what I do on the show. Fred Kwan: You were... umm, wait...wait, I'll think of it... Gwen DeMarco: I repeated the computer, Fred.
This was based on an interview with Jeri Ryan where she actually got a series of questions on her breasts and how they fit into the suit Seven of Nine had.
Ghostbusters (1984): She is over the top Ms. Fanservice in this film, especially after her character gets possessed by Zuul.
Helen Mirren has been noted for appearing nude in many of her films, from the '60s to the '10s.
She was naked in several scenes in her first film, Age of Consent, in which she played an artist's model.
Savage Messiah features a lengthy scene in which she walks around a large house wearing only a necklace and a pair of high heels.
She starred in Caligula, which upon its release gained instant notoriety for its explicit sex scenes, which actually do not feature her; however, she is naked in other scenes.
Mirren did a full-frontal nude scene in 2003 at the age of 58 in the TV film The Roman Spring of Mrs. Stone. The same year she appeared naked again in Calendar Girls.
Averted to some degree in The Cook, the Thief, His Wife, and Her Lover. While Mirren is completely naked in many of her scenes, some of them are more Squick than anything else. For example, in one scene she and her lover are forced to ride nude in the back of a truck full of rotting meat, covered in slime.
Other films which feature her partially or fully nude include Caesar and Claretta, Hussy, Excalibur, Mrs. Reinhardt, Cal, Cause Celebre, Pascali's Island, Royal Deceit, and Love Ranch. A newspaper commented in 2003 that "it would constitute a greater scoop if Mirren actually kept her clothes on for the duration of a movie." Mirren herself has frequently lampshaded this tendency in real life. For example, in a 1995 interview, she joked, "Yes, in many movies I've taken off my clothes. Not in [The Madness of King George, in which she played Queen Charlotte]. I tried, but they wouldn't let me."
Cyd Charisse's legs in any number of MGM musicals.
Megan Fox. She has been in multiple films which pull in many male viewers who like to look at her. Chief among those films were the Transformers movies, which provided Fox her breakout roles. This trope is so well established that the promotional posters for Jennifer's Body have nothing but Fox on the poster with hardly any indication what the movie was about. Even when she's playing a man-killing demon, she's still hot.
She is stripping down to her red lingerie in He's Just Not That Into You. As David Letterman once put it: "I cannot thank you enough." There is also a shot of Scarlett wearing very clingy gympants before she goes for a swim.
Under the Skin is well-remembered for the much-anticipated scenes in which Johansson gets naked onscreen for the first time (even though in the context of the film, her nude scenes aren't particularly erotic). There's also a scene at the beginning in which her character undresses another woman, but again, its appeal is kind of subjective given that the other woman appears to be dead or comatose.
Jenny Agutter spent most of The '70s losing her clothes on film — see: Walkabout, Equus, Logan's Run, An American Werewolf in London — but Logan's Run is really the purest example. Whereas the others only had a scene or two, Jessica 6 spent all of Logan's Run in very skimpy clothing — when she was clothed at all. Sadly for fans of this, at the end of that decade she waved goodbye to Hollywood and hasn't fulfilled this trope since.
Nicole Kidman has a long and proud history of sharing her beauty with the world on screen from the '80s (Windrider, featuring her first nude scenes) to the '10s (Just Go With It).
Catherine Zeta-Jones was doing nude scenes as far back as her film debut in Sherezade when she was barely 20 years old, and her big claim to fame was losing her clothes to Antonio Banderas's sword in The Mask of Zorro.
Olivia Hussey became famous as Juliet in 1968, briefly appearing topless, while some of her later roles had this too, well into her 50s.
Movie specific example
Director Russ Meyer relies on this trope. Starting with only a few Ms. Fanservices in his earliest films, Russ later considered it ridiculous to only include 1 or 2 essentially Fanservice Extras per film. Over time nearly all of the main and supporting female characters in Russ' films were buxom, long-legged, hour-glass-figured amazons, starting with Faster, Pussycat! Kill! Kill! and including such Cult Classics such as Vixen and Valley of the Supervixens. Somewhat sadly by his last film UP his films had somewhat degraded into surrealistic softcore porn and not his ultimate vision of this trope becoming common in mainstream films.
Jess from 4/20 Massacre who loses layers of shirts until she's left wearing just her sports bra.
Brazilian movie A Mulher Invisível and its subsequent TV series have Amanda, an Imaginary Lover, played by one of the hottest Brazilian actresses Luana Piovani, who spends most of the film in underwear.
Of course you aren't real! It's called "ideal woman" because it's something that can only exist in an idea!
American Hustle takes time to deconstruct this with Sydney. She's essentially an Innocence Lost character who decided to reinvent herself as 'Lady Edith Greensly', and the sexy clothing was part of the deal. She uses it explicitly to become The Vamp and partner to Irving's cons. So the Fanservice is just her way of covering up who she really is deep down - but she's also falling apart inside because of the facade - and she desires for a chance to be herself and settle down in a new life.
"I created Edith because I needed her to survive. But I'm done with it now. I am so fucking done with her."
Anon: Amanda Seyfried as The Girl appears naked from the side multiple times, and also has a sex scene with Sal.
Naturally, being a parody of James Bond movies, the Austin Powers movies have their own share of very attractive ladies. Special mention goes to Felicity Shagwell in The Spy Who Shagged Me. The majority of her outfits are either skin-tight, or show off a lot of skin (Which, considering she's trying to seduce Austin from the get-go, makes perfect sense).
Saint-Exmin in Battle Beyond the Stars, played by the buxom Sybil Danning, wears some very revealing outfits, requiring glue as her nipples kept popping out. Even then the chest area had to be edited for television.
Below Her Mouth: Erika Linker and Natalie Krill. Their both nude and or in sex scenes frequently.
Dracula's brides with one of them being played by Monica Bellucci in her prime, and appearing topless in her introductory scene.
The Brass Teapot focuses a lot on Juno Temples body and she spends several scenes in very skimpy outfits.
Unsurprisingly Clara from Byzantium. Gemma Arterton plays an attractive vampire who spends the vast majority of the movie wearing sexy clothing. And Clara's introduction to viewers is giving someone a lapdance in her underwear.
Cabin Fever: Cerina Vincent has numerous nude scenes and for most of the rest of the movie, she is wearing skin-tight sweaters and jeans. There's a slow-moclose-up of her butt in jeans. To top it off, her character, Marcy, changes lovers at the drop of a hat and is shown to be a vigorous sex partner, even when she's supposedly depressed.
Eva from Caged In Paradiso, who after being picked up by a tribe of amazons in the island she's at, she switches from her orange prisoner outfit to a bikini, which she keeps wearing for the reminder of the film.
Clash of the Titans (1981) had Andromeda, who showed some serious T&A in the movie. Makes sense given her mythological counterpart qualified as this well, being usually depicted naked while Chained to a Rock, although she gets some clothes in the movie.
Class: A 1983 teenage sex comedy. Every 80s sex comedy is required by law to have at least one female character dedicated to fanservice of some type. Virginia Madsen serves that purpose here, with a slapstick scene that ends up with half her blouse being torn off. Her character was indeed well developed and fleshed out.
"Excuse me, Miss Madsen, but aren't you a little, um, big to be going braless under your school uniform blouse?"
Colleen Camp as Yvette in Clue. She is a sexy French Maid who wears a skimpy Hollywood French Maid outfit and has big boobs with a Gainaxing effect.
Harley Quinn's costume includes some glittery hot-pants / briefs that leave little to imagination, and she likes to excercise in her cell by doing a Cirque de Solei-esque acrobatic routine in her underwear. Plus, during the movie numerous shots tend to show her from behind.
MAD addressed this directly in their parody of Fantastic Voyage as the main characters going on their mission give their exposition introductions. She says: "I'm going because wait and see how I look in a skin-tight diving suit!"
Tara (the busty groupie that Nick hooks up with) and Zoe (the girl who "only does two at a time") in Hot Tub Time Machine. Both women have very small roles, yet both appear topless. One of the red band trailers for the film consisted solely of alternate topless footage of Tara bouncing up and down in the tub.
The Hour of the Pig: Sophie Dix as the maid Maria shows full nudity in her sex scene. Along with her is Amina Anabi to a lesser degree as Samira, who's topless a couple times, once in a sex scene too (though far less explicit).
Miranda Cosgrove in The Intruders spends a lot of her indoor scenes wearing a camisole and skimpy shorts; a bath towel scene, and dressing up to attend a pool party.
For Your Eyes Only: Melina Havelock. Played by Carole Bouquet, she is an undeniably beautiful woman, but she is never seen in a skimpy swimsuit, dresses quite sensibly in general, and does not have sex with Bond until the final scene in the film.
GoldenEye: Natalya Simonova. Again, played by an undeniably attractive actress, but attired in office clothing for much of the film, and combat fatigues for the rest. There is exactly one scene of her in a bikini, but the camera does everything it can to focus on her face instead.
Quantum of Solace: Camille Montes, for similar reasons as the above. It's also probably for the best in this case, since the character is a victim of rape and portraying her as a sexpot would have been very awkward. Appropriately, Bond doesn't bed her.
Humorously subverted when Bethany picks Dr. Shelly Oberon as her character, thinking she will be a Hot Scientist since the description says she is a "curvy genius". Turns out, Shelly is short of Sheldon and she is trapped in a fat man's body.
Kalique Abrasax in Jupiter Ascending is introduced taking a bath and and she comes out of it with a fully-naked rear shot. She also wears a couple of gorgeous dresses.
The Remake of The Last House on the Left, where the bad girl barely wears anything in the last half, and actually strips off her t-shirt within seconds of being introduced. Also for the gorn crowd, the evil teens' abuse victims are killed while stripped down, as well as the bad girl, who is wearing only her panties as she fights with the heroes. And then she's grazed on both sides of the head and knocked against the bathroom wall, and left bleeding out in a sexually suggestive pose. For a thriller which doesn't focus on this aspect in dialogue, it sure relished the Male Gaze in the way it was shot.
Lifeforce: Some viewers were under the impression that it would be an actual science fiction movie as opposed to "Naked Vampire Chick from Outer Space played by an ultra gorgeous Mathilda May". It also featured Patrick Stewart, though, so it wasn't all bad.
My Days Of Mercy: Both Lucy and Mercy. They appear in multiple sex scenes and also topless. It isn't necessary to the film at all, probably even distracting from the rest of the plot (especially as the clips of them surfaced on the Internet before it was even released).
Anck-su-namun, who is dressed in golden body paint for starters. While her modern incarnation Meela Nais is comparatively more modest, she's still a Femme Fatale. This trope is completely averted in her mummified form, where she looks exactly as you'd expect as 3000-year old desiccated corpse would be like.
Mostly averted with Henley (who got her start as an assistant, where part of her job was presumably to invoke this trope). For most of Now You See Me, short skirts are her limit. Played straight in her introduction shot, which features her stripping into a glittery swimsuit for an escape act.
Sorina, the female character that gets prominently displayed the most in Pain and Gain.
Both Jessie and Christina from Project Almanac. Christina spends the entire Lollapalooza montage running around in a bikini top, while Jessie spends one scene wearing nothing but a towel.
Angela Vidal from the [REC] franchise mostly wear form fitting tank tops, mostly ditching whatever shirt is wearing over her tank top in the first and fourth movie, it is however Fan Disservice in the second movie as she's completely bloody and disheveled due to her being possesed.
Also to her counterpart from the America remake Quarantine who wears an white tank top after removing her shirt.
In R.I.P.D. Roy's avatar is played by supermodel Marisa Miller, who has posed for both Victoria's Secret and the Sports Illustrated Swimsuit Issue.
In Raptor Ranch We're introduced to Abbi in her undies. Later, her misogynistic boss makes her wear a typical "Valley Girl" outfit consisting of a tied off blouse, daisy dukes, and red pumps. She's not amused, also she loses her jacket when a Dinosaur grabs her by her jacket, keeping her in cleavage baring tank top for the remainder of the movie.
RENT: Mimi. The stripper. Even though she's a complete wreck of an addict and dying of AIDS.
Nicole Carrow from Rest Stop wears less clothing as the movie goes on, that by the end she just wears a bra.
Trash (played by Linnea Quigley) in The Return of the Living Dead: She strips in an early scene, then basically spends the entire film wearing only legwarmers. Becomes Fan Disservice once she becomes a naked zombie, though she doesn't look too different in that form. Writer/director Dan O'Bannon has said that when he saw more females in audiences than he expected, he wished he'd thought to show male characters naked, too, for the sake of equal opportunity Fanservice.
Blake Gaines' first scene in San Andreas has her in a bikini; later she's wearing an form-fitting tank top; and spends the last portion of the movie with her clothes soaking-wet. Not to mention the movie-length Gainaxing contest between her and her mom Emma Gaines (which is what happens when you cast Carla Gugino and Alexandra Daddario as mother and daughter).
Ashlynn Yennie, as pyschiatric halfway-house resident Emily in The Scribbler, is pretty much buck-naked the entire time she's on-screen. Her final appearance before dying has her wearing a dress.
Silent Night has Maria, who starts in lingerie and then flees from the Killer Santa topless, and Tiffany, who spends the whole movie in a Sexy Santa Dress.
The 3 female characters from Slashers, Rebecca Galley who wears an midriff baring tank top, Brenda Thompson who spends portion of the movie in a black bra and Megan Lowry who ends up topless twice during the movie and ends up wearing Rebecca top after the latter is killed.
In Spiders the lead character Marci Eyre, wears less and less clothing as the movie goes on, she was first seen discarding her denim jacket, she then unbunttons her red overshirt and when she and her friend fall into a Giant Spider's web she's forced to get rid of her red shirt in order to get out, leaving her in just a white form fitting tank top which she continues to wear for the reminder of the film. She also gets her clothing soaking-wet for portion of the movie.
Wild Wild West: Salma Hayek's character sure does look good. It helps that she spends a good chunk of the film in little more than a corset. Hayek's character is a particularly gratuitous example, as she's basically extraneous to the film's plot.
Your Highness: Isabel strips down to her undergarments before bathing in the river as Fabious and Thadeous watch. She knows, but simply ignores them. Otherwise she also has on a bodice showing her cleavage.
XXX State Of The Union throws in two contrasting ones: the first is Lola Jackson, Darius' old flame who became an expensive car saleswoman (African-American and clad in a black suit); the second is Charlie Mayweather, who turns out to be The Dark Chick and part of the military conspiracy to overthrow the President (blonde, Caucasian, and initially clad in white until her allegiance becomes clear and she switches to black). Their outfits emphasized their cleavage in particular.
Jenny from Zombie Fight Club, who spends a portion of the movie with her shirt open with no undershirt underneath, just her bra, and later on in the movie she starts wearing a tighter costume.