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Characters / Pokémon: The Series — Serena

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Click here to see Serena's XY outfit 
Voiced in Japanese by: Mayuki Makiguchi
Voiced in English by: Haven Paschall
Voiced in Latin American Spanish by: Verania Ortiz

A girl who lives with her mother in the Kalos region. After seeing Ash's face on a news report, she's certain that he's the same boy she met when she was younger. Serena joins Ash on his quest despite not knowing to what end, though she eventually decided that her dream was to become a Pokémon Performer.

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    Tropes related to Serena 
  • Adaptation Dye-Job: Her skin tone and hair color match the default version of her game counterpart (the one used for the NPC version if you choose Calem as your PC), but her eyes are blue like the lighter-skinned, blonde PC version. Eye color was, however, customizable in the games, so you could get the same combination.
  • Adaptational Nationality: In the games, the player character (which this Serena is more based on than the rival) recently moved in from a different region. The anime version regularly refers to herself as being from Vaniville Town and lived there for a while, being a Kalos native.
  • Age Lift: In the games, her age is hard to pin down, but appears to be a teenager. In the anime, she's the same height as Ash and Clemont, and abiding by flashback, is of almost identical age, which would put her at the rough age of 10 like the rest of the anime's female companions.
  • Anger Born of Worry:
    • While it doesn't amount to much, Serena finally gets (justifiably) angry at Ash when he dived into a volcano in order to save Talonflame, which, had it not been for Frogadier, would have been fatal for both of them.
    • She also gets worried when Ash is having a Heroic BSoD after his loss against Wulfric, and when Ash angrily rebuffs her she finally gets very angry with him as well. They make up at the end of the episode, however.
  • Anguished Declaration of Love: Subverted. She nearly did this during her argument with Ash when he snapped at her for trying to cheer him up, but was too angry at him to blurt it out. Instead she stormed off in a huff...and then a fierce storm came in while Ash was deep in the woods. She quickly regrets her decision.
  • Bare Your Midriff: Her Fennikin outfit and her contest uniform in JN105 and JN132 come to mind.
  • Beware the Nice Ones: Like most of Ash's companions, Serena is sweet-natured, but not a doormat. The one time Ash snapped at her, she very angrily dressed him down over it, while also reminding him that he is better than that. Like with so many others, Team Rocket also regularly pay the price for crossing her. In "So You're Having a Bad Day" she is willing to cooperate with Meowth, but after finding out everything they suffered from the Pokémon of the Day was his fault, she is the one that exposes him, coldly telling him to deal with the three angry Pangoro himself.
  • Betty and Veronica: The Betty to Miette's Veronica for Ash's Archie.
  • Borrowed Catch Phrase:
    • While teaching Ash how to ride a Rhyhorn, Serena surprises herself when she habitually uses her mother's "Go for broke" motto.
    • When Bonnie tries to find a girlfriend for Clemont when the latter isn’t present at the scene, Serena is the one who steps in and has to tell Bonnie to cut it out.
  • Bound and Gagged: The former only in "Mega Meowth Mega Madness" after Team Rocket catch her and Bonnie in the act of rescuing Prof. Sycamore from them. Predictably, Ash frees her.
  • Breaking Old Trends: Most of the female traveling companions have had varying amounts of Ship Tease with Ash. Serena is the first (and so far only) one to explicitly have a crush on him. She's also the first (and also only) to actually kiss him.
  • Break the Cutie: Subverted. She breaks down into tears in front of her Pokémon the next day, early in the morning at a boardwalk, after losing the first round in her first Pokémon Showcase earlier in the episode. Fennekin and Pancham also held tears over their distraught Trainer and attempted to comfort her. However, she was crying because she was grateful for the opportunity to start her dream as a Performer despite the loss and renewed her resolve to become Kalos Queen with a change in style and wardrobe.
  • Broken Pedestal: Serena admires Ash a whole lot ever since they met as children, which only grows as she continues traveling through Kalos with him. However, she becomes shocked and angry when he lashes out at her after losing his Gym battle with Wulfric. After some self-reflection on both sides, they are soon able to make up, and her confidence in Ash is fully restored after he wins his rematch with Wulfric.
  • The Bus Came Back: Serena appears again in JN105, spending most of her time with Chloe. She only meets Ash and Goh for a very short time when the boat was leaving.
  • Catchphrase: "Ta-dah!", every time she wants to show something off to her friends. When Jessie impersonated her, Serena was a wee bit mad that Jessie exaggerated the Catchphrase bit.
    Serena: *pouty* I don't do that EVER!!!
    • She earns a new one in Journeys she teaches to Chloe. "Whenever in doubt, give stuff a try."
  • Catapult Nightmare: At the dawn of Ash's 4th gym battle, she dreams of tripping and falling during her Showcase debut, and wakes up the same way. That dream proves to be prophetic of what would eventually happen. Even worse, during Eevee's first Showcase, she tripped and fell, costing Serena the match.
  • Cavalier Competitor: By the end of her showcase run, she had become a rather good natured performer and took any losses in stride. She doesn't expect any higher standards from her Pokémon either.
  • Character Tics: Since wearing the ribbon Ash gave her, Serena is sometimes shown grasping onto it whenever insecure or trying to muster courage in a daunting situation.
  • Childhood Friends: Knew Ash years ago when they were younger and went to a Pokémon Summer Camp together. It's downplayed however, as Ash didn't really remember her until they met again and she still had to remind him of their meeting as other than the Summer Camp they didn't see each other again.
  • Childhood Friend Romance: With Ash. Her crush began when they met as kids. As she matured as a character, so did her feelings, showing that she is genuinely in love with him. She shows this by wearing the ribbon he gave her on her chest, and staying by his side and supporting him through thick and thin. Her feelings for Ash are so strong than, in her first argument with Ash, she ran away from him crying after she almost blurts out her feelings for him because she couldn't take seeing him so broken and depressed that he was a completely different person from the guy she fell in love with.
  • Character Development: Serena gained a great amount of assertiveness and confidence over the series, particularity thanks to Ash and her Pokémon. It eventually grew to the point that she not only found her own dream to follow, but vowed to be a more gorgeous lady for Ash when they meet again, sealing it with a kiss. She's lived up to that promise in Journeys, and acts as a Cool Big Sis for Chloe.
  • Clingy Jealous Girl:
    • Invoked when Miette asks Ash if he has a bride to see if Serena would have this reaction. Serena expresses slight annoyance. At the end of the episode, Miette also "threatens" to take Ash away next time if Serena hasn't made her move by then. Serena blushes furiously in response, but nothing more. Whenever the group meets Miette again, she naturally tries to get a rise out of Serena this way.
    • Downplayed in general. She isn't overtly possessive over Ash, but she displays obvious discomfort whenever he receives any female attention. After all, she was clearly not fond of Ash accepting Miette's invitation to be her dance partner.
    • Also played for laughs due to the facial expressions and responses she makes, mostly due to Miette's meddling.
  • Contrasting Sequel Main Character: A major one to Iris. Iris was a tomboyish Wild Child, an active and powerful battler, and regularly bickered with Ash with minimal Ship Tease. Serena, on the other hand, was an extremely feminine Nice Girl, rarely battled, and due to her crush on Ash, only had a single argument with him in the entire series. It's especially notable that Iris viewed Ash as "a kid" in nearly every conversation they had, while Serena rarely had anything bad to say about him.
  • Cool Big Sis: To Bonnie, treating her like a younger sibling of sorts. Makes sense since as they are both children and the same sex - they would gravitate towards each other in a way that they won't to the boys (who in turn have another sibling-like bond).
    • She also hits it off with Mairin, and in their time together, Serena always thinks of the younger girl's welfare. As a result, Mairin has developed a bit of minor Hero-Worshipper toward Serena.
    • In her Journeys appearance, she serves as this to Chloe when the latter is worried about participating in her first Contest. Her seiyuu, Mayuki Makiguchi, even refers to her as this.
  • Crossdressing Voices: In-Universe example. In the movie The Lightning-fast Hero! Super Pikachu!!, Serena voices a male Pikachu who appears at the beginning of said movie. (Similar like Ash, who voices a female Pikachu in the middle of the movie.)
  • Crush Blush: This tends to happen whenever her feelings concerning Ash are brought up.
  • Cuteness Proximity: Actually a pivot for one. Rhyhorn love her as they nuzzle and lick her mercilessly on sight.
  • Damsel in Distress: Not an exaggerated case, but Serena has required protecting a fair few times. Expectedly, these are usually Rescue Romance on Ash's part. Jessie, being The Rival in showcases, is also sometimes as obsessed with capturing Serena's Pokémon as Pikachu.
  • Determinator: She grew towards this, showing how she is willing to take hits for her Pokémon and her continuing the performance despite Eevee having just tripped. You have Ash to thank for that!
  • Desperately Looking for a Purpose in Life: For the first 46 episodes of the XY series, she was unsure of what she wants out of her Pokémon journey. She finally decides to become a Pokémon Performer in episode 47.
  • Deuteragonist: Although not apparent for most of the XY series' first half, her Performance arc becomes an important part, alternating with Ash's own quest.
  • Diabolus ex Machina:
    • She loses two showcases because of her Pokémon tripping unexpectedly, the first because Fennekin's ribbon was too long during the costume portion and the second because Eevee lost her balance after being intimidated by the crowd during the freestyle portion.
    • The universe itself won't allow her and Ash to have subtle romantic scenes, be it by outside interference or Ash's interests blinding him from telling that apart. It doesn't stop her from planting a kiss on him at the end of their journeys together, but even then they haven't acted on it any further due to his World Coronation Series battling and her Contest Career. Even when they do meet, it's a very brief reunion at that, and her presence in Hoenn alongside May and Lisa suggests she was too busy with a major contest to make it to Galar and watch Ash defeat Leon, though she still cheers for his victory nonetheless.
  • Did I Just Say That Out Loud?: Sometimes when Serena makes comments under her breath, whether scared/annoyed/etc, it'll either get reactions she didn't intend or backfire on her, leading to embarrassment. It appears to be on its way to becoming a Running Gag.
  • Disguised in Drag: In a reversal of the usual once-a-series running gag, she has to masquerade as Ash when he's incapacitated in one episode.
  • Dude Magnet: She attracts Tierno, Trevor and Jimmy unintentionally. Unfortunately for her, she doesn't quite have the same effect on Ash.
  • Emergency Impersonation: When a rocker named Jimmy appears looking to challenge Ash and Pikachu, the former currently too sick to battle, Serena dressed as him to keep Jimmy's Keet behavior from waking Ash, as she knew he would insist on battling if he found out about the challenge. She manages to pull it off well enough, even fooling Team Rocket for a time, and Pikachu was more than happy to help keep up the ruse.
  • Everyone Can See It: Her crush on Ash is approaching this territory; so far Miette, Bonnie, Shauna, and Nini have made comments about it, resulting in a Luminescent Blush from Serena. Of course, Ash and Clemont are more Oblivious to Love.
  • Expository Hairstyle Change: While her hair remains at the same short length, her Journeys appearance shows she's updated it into a stylish bob with side bangs. Combined with her new outfit, she looks much more mature than she used to.
  • Expy: To Yellow from Pokémon Adventures (though her first look coincidentally bears a close resemblance to Blue/Leaf). Girl being saved in a forest by The Hero (and coincidentally enough, Ash is based on the original Red), thus falling into a devoted Rescue Romance with him? Yup. She's even wearing a straw hat in her introduction, something Yellow is very known for, and does not focus on Pokémon battles.
  • The Fashionista: She is very enthusiastic about fashion and is eager to see what kind of shops the gang will come across. As a stand-in for Trainer Customization, Serena also carries around a small straw basket with which she can make dresses and costumes.
  • Feet-First Introduction: Played with. The beginning scene of the series shows Grace's Fletchling flying into Serena's room to wake her up. Granted, part of her hair was visible from underneath her blanket for a very brief moment before the camera focused on Fletchling about to peck her awake. The next scene goes outside her house with her screaming from receiving her "wake-up call" before going back inside, her legs and feet sticking out in the air (the first parts of her body we officially see as she's "introduced") as a result of her rude awakening.
  • Fanservice Pack: Upon her return in Journeys, Serena is the only one of Ash's previous companions to change their main outfit without it being something they do in the games. Her hair, while still above her shoulders, is styled and she has a more mature look, wearing a gray version of her first hat with a black sleeveless turtleneck, a pleated red and white plaid skirt and black socks with dark brown boots. In addition, she wears a red bracelet on her left wrist and a pair of red bow earrings. She even has a special close-up with the ocean sparkling behind her when she appears to emphasize her new look.
  • Feminine Women Can Cook: Serena is good at baking, and often prepares confections for her friends.
  • First Kiss: She's the first of Ash's female companions to kiss him and also the first girl to kiss Ash obviously on the lips.
  • Forgotten First Meeting: Ash completely forgot about meeting her during a summer camp years ago, though he justifies it has having never learned her name. After a while though, he does recall that moment.
  • Generation Xerox: Her mother wants her to be a Rhyhorn racer, though Serena herself has said she hates it. She later finds that her mother has rubbed off on her more than she thought.
  • Girly Bruiser: The most feminine of Ash's female companions up to that point, she puts up an outstanding battle.
  • Figure It Out Yourself: Serena finds out through a former Pokémon performer and Kalos Queen that she lacks something to become the next Queen and until she figured out what that was she would never defeat the current Queen. Although she took her words into consideration, Serena made the choice to not worry about it and keep moving ahead. However, during the Master Class finals, Serena not only figured out for herself what she lacks to become Kalos Queen when she witness the current Queen's performances but also realized that she should't have brushed it off and tried to figure it out before the Showcase. Having learn her lesson and understanding what she needs to do, Serena vowed to work harder and become a great Queen one day.
  • Get a Hold of Yourself, Man!: In the form of three snowballs, after yelling at Ash for yelling at her when she tries to cheer him up, while telling him how he wasn't being the amazing guy she once knew.
  • Glass Cannon: While her Pokémon know some impressive abilities, Serena doesn't show a great amount of improvisation and composure when she starts losing the upper hand and very often requires assistance against a stronger opponent.
  • Go Through Me: Compared to most Team Rocket face offs, where the heroes talk with their Pokémon, Serena has on occasion shown willingness to intervene physically on her own, usually when they risk harming her Pokémon. Naturally in such cases she ends up outmatched, though this gesture of sacrifice always gets the intended Pokémon a Heroic Second Wind.
  • Heavy Sleeper: Implied, given that her mother had to use a Fletchling to force her out of bed.
  • Held Gaze: Has done this multiple times with Ash when he encourages her or gives her advice, however after their kiss they're staring at each other with both of their eyes lit up before exchanging happy warm smiles.
  • Hero of Another Story: When she's shown watching Ash's battle with Leon, she's standing alongside May and Lisa, indicating she's formed a partnership with them at some point in the past.
  • High-Pressure Emotion: Serena starts with the standard Luminescent Blush when Shauna tells her that she knows about Serena's crush on Ash, only to spout steam like a kettle when she thought that their friends (including Ash) had heard the two of them. In fact, this has become somewhat more frequent.
  • Honor Before Reason: During the Kalos Queen finals, Serena sustains an injury to her wrist, and Palermo suggests she forfeit rather than hurt herself further. Like with Ash, she refuses to give up and pushes through. She almost trips on her wrist trying to do a handstand, but luckily her Pokémon are able to help her do a flip to make it seem like it was part of the act. Palermo chastises her for doing something so reckless.
  • Image Song: "DreamDream", the third XY ending, pops up as an insert song whenever something major happens with her or her Pokémon, e.g. Fennekin's evolution or Serena winning or performing in Showcases. Also "Candy Girl", although unlike DreamDream, this song is about her feelings for Ash.
  • Implied Love Interest:
    • For Ash. "Implied" is an Understatement, since the anime makes her crush so obvious that some episodes have explicit romantically themed titles. The fact that she kissed him before she left the group shot the whole "Implied" thing to the moon.
    • Also a notable subversion for the anime: while there have been hints of a romantic interest between Ash and each of his female companions, Serena is the first of them (aside from arguably Misty) to explicitly be interested in Ash.
  • Important Haircut: Serena cuts her hair short and changes outfits after losing her first Pokémon Showcase.
  • Innocent Blue Eyes: Amongst Ash's various female companions over the years, she embodies this trope the most, with a big smile on her face in nearly all of her scenes and her blue eyes widened at the world around her. This is especially noticeable when she's blushing around Ash.
  • In the Hood: She is shown to wear a hoodie on occasion.
  • Invincible Incompetent: As a battler, Serena has advanced far less than previous female companions and remained a Glass Cannon with a rather novice strategy output, yet she is the only one to have a clean winning streak, her Pokémon having never fainted in battle note . This is either because her opponent is always Team Rocket or lower, due to being accompanied by a stronger trainer such as Ash, or just random interference such as one of her Pokémon evolving.
  • It's All My Fault: During a Pokémon summer camp she and her friends attended, Serena fell when a piece of rock broke but Ash tried to save her from falling. However, after falling down together and seeing that Ash got hurt for trying to save her, Serena blamed herself for his injury and took care of him while their friends went to get help.
  • I "Uh" You, Too: In the final episode of XY&Z, Serena gives what is essentially a Love Confession to Ash, telling him that "You're my goal" and parting ways with him with a kiss.
  • Jerkass Realization: After getting angry and hurt at Ash when he yelled at her for attempting to cheer him up then failed to find him in a snowstorm, Serena realized how badly she lost her temper as she believed to be the reason why he took off further into the Winding woods was because of her. Once she met back up with Ash, Serena tried to apologizes to him but he stopped her from saying anything as he assured her that he was the one who lost it and showed her how truly sorry he was for hurting her.
  • Kissing Discretion Shot: When Serena bids farewell to Ash, she runs back up the escalator to him and leans in, then the camera cuts to their feet as the escalator pulls them apart. Pikachu, Serena, Bonnie, Dedenne and Clemont are all blushing after it's done. One of the Easter Eggs point out that it not only was a kiss but it was on the lips as well.note 
  • Laugh of Love: This sometimes happens when she's with Ash. For instance, in "Under the Pledging Tree", when Ash asks Serena what gifts she's planning to get while she's thinking that the two of them are on a date, she quickly replies "I'm not sure yet!", while chuckling nervously.
  • Luminescent Blush: This happens when she's being teased about her feelings for Ash or when offered a chance for a romantic moment with him.
  • Meanwhile, Back at the…: The first few episodes devote some time to developing Serena as she leaves her home town to begin her Pokémon adventure. It is not until near the end of "A Blustery Santalune Gym Battle!" that during the time Ash is training for his rematch against Viola, Serena actually meets him, asking Ash if he remembers her.
  • Meet Cute: When they were younger, Ash saved Serena when she was hurt and lost in the forest, teaching her to never give up.
  • Memento MacGuffin: Kept the handkerchief Ash used to bandage her leg all those years ago. Upon returning it to him, Ash immediately remembers her.
  • My God, What Have I Done?: After an argument with Ash and could't find him in a blizzard, Serena felt guilty for losing her temper as she believed that he ran away further into the Winding Woods more depressed was because of her.
  • Mythology Gag:
    • Just like the games, a Fletchling wakes her up in her first appearance.
    • Her heavy makeover alludes to X and Y's trainer customisation.
    • Likewise, her new outfit in Journeys is made up of the gray Felt Hat, black Sleeveless Turtleneck, red Pleated Kilt Skirt, black over-the-knee socks and brown Riding Boots, all of which could be obtain in X and Y.
  • Naïve Newcomer: She knows very little about Pokémon training at first, and like May and Dawn, didn't know about the Inexplicably Identical Nurse Joys and Officer Jennys. Ash and Clemont help show her the ropes.
  • The Navigator: To remedy Ash's No Sense of Direction, Serena is in possession of the gang's town map.
  • Nice Girl:
    • She is very thoughtful, and plays a supportive role in the group. Also, it really says something about her when she is the only one of Ash's female companions not to get immediately annoyed by his actions. Even when scolding him, she's much gentler, and doesn't lose her temper with Ash.
    • The first and ONLY time she gets into an argument with Ash is mostly because he wasn't being the amazing guy she fell for after losing to Wulfric, along with the fact he yelled at her when she tried to cheer him up. This argument helps Ash come back to his senses, and even then, Serena started feeling horrible over it after all of a couple of minutes trying to play firm.
  • Nice Job Breaking It, Hero: She tries going to cheer Ash up after he loses to Wulfric, in spite of the fact that Clemont suggested it would be a bad idea to bug Ash when he's in a bad funk. She still goes anyway, and Ash doesn't appreciate her attempts to help in the slightest. When they get into an argument, he storms off further into the woods and doesn't come back, and subsequently gets caught in a fierce blizzard. Serena quickly realizes her mistake and rushes off to help find him.
  • Non-Action Guy: Female version. Compared to previous female companions, Serena is less focused on battling. Most her battles would end up getting interrupted by outside interference or her team evolving during a match to give them enough of a power boost, though on the occasions she does battle on her own, she’s able to hold her own until they get interrupted.
    • Justified, as her goal has very little to do with battling and more on performing.
  • Opening Shout-Out:
    • Serena and her Pokémon spying on a dancing Eevee is played out the same way in "Mad-Paced Getter" and in the very episode Eevee debuts (except Serena is wearing her sleepwear in the latter).
    • Serena's routine for the Master Class Showcase incorporates some of the dance moves she performs in "DreamDream".
  • Parting-Words Regret: Serena let Ash's words get to her, after he yelled at her when she attempted to help him when he lost his Gym Battle against Wulfric, as she gets frustrated and emotionally hurt with him. Out of anger and confusion for his behavior, Serena told Ash that he wasn't the friend she knows and to give the real him back. However, while looking for Ash during a blizzard and not being able to find him, Serena became filled with regret as she felt the last few words she said to him got him to run away more depressed. Although, Serena was somewhat assured by Ash, who felt guilty for hurting her, that she truly did help him and didn't make things worse at all.
  • Patient Childhood Love Interest: Serena's feelings for Ash developed when they were kids and after an undetermined number of years of not seeing each other, she still has feelings for him. After immediately recognizing him as the boy that saved her in a forest in her childhood, she immediately decided to start her own journey for the sole purpose of seeing him again. Once the series ends and she has leave Ash to start her on journey she makes clear she'll keep waiting for him telling him he's her ultimate goal in life and vows to become a stronger and more attractive woman specifically for him, then kisses him for good measure.
  • Pink Girl, Blue Boy: Outside her usual outfit, Serena, in contrast to Ash and Clemont's blue, is most associated with pink.
  • Pink Means Feminine: Serena's second main outfit and her Showcase dress are pink-based. She also has one pink Pokémon (Sylveon) and one she dresses in pink for performances (Delphox). She's also one of Ash's most feminine companions.
  • Proper Tights with a Skirt: Sometimes, including in "Pathways to Performance Partnering!".
  • Red Herring: It took so long for Serena to find what she wants out of her travels that several viable choices popped up (Rhyhorn racing, Poképuff baking, PokéVision, Sky Battlesnote ), all of which she had valid interest and talent in. Most of these ended up being a Chekhov's Skill during the Showcases.
  • Refusal of the Call: Subverted; at the end of the Master Class Showcase, Palermo offered to mentor Serena for Showcases, but Serena turned it down so she could keep travelling with Ash. Palermo tells Serena to call her if and when she is ready, but when Serena finally contacted Palermo, she ultimately turned it down again, wanting to continue improving through traveling. However, Palermo is still the one who offered what course of action Serena should take next: to perform in Contests instead.
  • Remember the New Guy?: Despite apparently being Childhood Friends with Ash from before the start of the anime itself, she has not been mentioned or encountered at all until the XY seriesnote . It is eventually revealed that this is due to a Forgotten First Meeting on Ash's part.
  • Rescue Romance: Serena's infatuation with Ash originated from a rather young memory where he helped her out of a forest after she injured her leg. To exacerbate it, Ash has naturally saved her a good few more times throughout the series (as well as vice versa).
  • Reverse Arm-Fold: A common default pose for Serena is for her to have her hands folded behind her back.
  • Right for the Wrong Reasons: After Ash lost his first attempt to get his last Kalos gym badge, Serena was right that something was bothering him but had the conclusion wrong as she thought he was upset about the loss and didn't consider the performances in the battle, which led him to lash out at her for not understanding his emotions and an argument between them. Although Ash was also right and wrong during their argument, Serena was shown to be more right then he was when she called him out for his actions then reminded him of who he is and got him to get his act together.
  • Running Gag:
    • Rhyhorn are easily attracted to her. Put her in front of a herd, and watch them swam towards her with hearts on their eyes. This paid off in a contest which involved herding Rhyhorn; she won with virtually no effort.
    • A minor example prominently featured in horror-themed episodes is when she gets scared out of her mind, in which her imagination runs wild and inadvertently shares her beliefs on supernatural entities that devour children, scaring the others before covering her mouth, apparently having scared herself even more.
  • Sacred First Kiss: She musters enough courage at the end of the series to give her first kiss to Ash. Since it's depicted in a Kissing Discretion Shot, it's implied to be a kiss on the lips and thus a serious milestone on Serena's part. And while Ash's initial reaction is one of confusion, he does come to appreciate it in the end with a twinkle and a smile.
  • Security Blanket: A downplayed case for the ribbon Ash gave her, which she sometimes clenches onto when worrisome (see Character Tics above). More primarily however, she wears it because It Was a Gift.
  • Ship Tease: Serena's feelings for Ash are pretty strong. There were even a couple of Love Charts confirming the canonicity of her crush. It all started with their meeting as young children, and more hints would pop up as the series progresses. The teasing went nuclear during her last scene before she separated from the team, where she not only as good as confessed to Ash, she kissed him!
  • Shrinking Violet: A mild example, but Serena often gets embarrassed whenever she's praised or someone compliments her appearance. Especially if it's coming from Ash. Her personality is also the most demure of all the female companions thus far.
  • Signature Headgear: She wears three different distinct hats: a pink felt hat with a black bow, a pink fedora, and a grey hat similar to her first one.
  • Significant Wardrobe Shift:
    • In "A Showcase Debut!", after losing her first Pokémon Showcase, Serena dons a new outfit to go with her new shorter haircut. The new outfit consists of a pink dress, a red sleeveless jacket, a bright pink fedora hat, short brown boots and a new bag. The blue ribbon she received as a present from Ash in the previous episode is now also worn, tied around her collar.
    • By the time she returns in Journeys, she's gone to a new ensemble with a gray hat, a black sleeveless turtleneck, a pleated red and white plaid skirt, black sock, dark brown boots, a red bracelet on her left wrist, and a pair of red bow earrings. All of this signifies she's gone on to find greater success, and matured as a performer.
  • Single-Target Sexuality: Serena has no romantic interest towards any other person other than Ash. She deliberately avoids Tierno's affections and when she's paired up with Clemont during a dance, it's only for the sake of her Eevee needing a comforting partner, Bunnelby. The moment they switch dancing partners, Serena tries to get Ash's hand before the dance is over.
  • Single Woman Seeks Good Man: She has feelings for Ash, the Nice Guy and someone who encourages her to follow her dreams.
  • Slapstick Knows no Gender: The fact she suffered two cases of Amusing Injuries in the first episode alone indicates this.
  • Snowball Fight: After having a serious argument with Ash in the Winding Woods, she expresses her anger this way, bombarding him with enough to knock him onto the ground.
  • Status Quo Is God: Like all the previous female leads pursuing their dreams onscreen, Serena comes short of becoming Kalos Queen against Aria, just barely getting a little more than a half of her votes. She does get an offer to go pro from Palermo, but only will consider it after her journey with Ash ends.
  • Supreme Chef: Almost everyone loves her macarons, especially Chespin.
  • Sweet Tooth: She loves both baking and eating macarons and Poképuffs. She has a whole dream during her Image Song where she is surrounded by macarons, cookies, and chocolate. Came to its most extreme when she could only get one slice of a town's famous chocolate cake and threatened the team that if they couldn't split it evenly, she would eat it all herself.
  • A Taste of Defeat: Along with Dawn, she is one of few "twerps" to suffer an unnegated defeat by Team Rocket in an episode. "A Dancing Debut!" has Serena lose a Showcase to Jessie and her Pokémon (along with Meowth). Like Dawn, however, she had become a Graceful Loser by this time. (Though she had lost on the technicality of her Eevee tripping, not because Jessie's performance was better).
  • Through His Stomach: After joining the team, Serena bakes cookies for everyone, but specifically presents them to Ash first. Any intention she may have had clearly fails due to Ash being more impressed with the taste than the thought.
  • Tomboy and Girly Girl: The girly girl to her mother's tomboy. Grace is an athletic Rhyhorn racer, Serena is a performer and coordinator.
  • Took a Level in Badass: A downplayed example. Team Rocket's Villain Decay aside, Serena's battle performance doesn’t see much improvement throughout most of the series, remaining a Glass Cannon whose best tactic was spamming her Pokémon's best attacks. Near the end of the series, she sees a slight improvement, such as when she once battled with Ash’s Pikachu while disguised as him or in her final battle with Ash, where she has a greater display of strategy, having Braixen take on a unique battle style to resist and briefly gain the upper hand against Pikachu. By the time of her reappearance in Journeys, she's managed to become an even more renowned performer in the Hoenn Region, to the point that she's become close friends with both May and Lisa.
    • Played straight in her Showcase Performances, where she makes it to the finals of the Master Class and gets to compete against the current Kalos Queen.
  • Trademark Favorite Food: Macarons. They were the primary dessert she made for the gang (with Poké Puffs joining shortly after) and DreamDream features a few scenes (revealed at the end to be a literal dream) with her surrounded by giant ones.
  • Uncatty Resemblance: In "DreamDream", both Fennekin's and Pancham's costumes change to match her various outfit changes.
  • Was Too Hard on Him: Serena felt that she might off been harsh towards Ash, after an argument between them, but he was the one who gave her an apology for losing his cool towards her, which she accepts.
  • Wet Blanket Wife:
    • As much as Serena loves Ash, she is not a fan of Ash's typical reckless behavior. Think about it: the very first time she saw him in years was just moments after his leap of faith from the top of Prism Tower. She occasionally tries to curb his recklessness at various points in the series, to little success, though he has become more apologetic about it.
    • She does successfully stop Ash from carelessly engaging into a Pokémon battle that would have made him late in registering for the Lumiose Conference and thus render all of his progress moot. That same guy winds up almost doing the same thing anyway, but there was nothing she could have done to stop it.
  • What the Hell, Hero?: Played straight and subverted. After Ash loses to Wulfric, he gets mad at Serena, leading her to chew him out furiously and declare his current state to be nothing like the Ash she knew before this. However, she starts regretting this afterwards, admitting she has rather high expectations of Ash from how much she admires him. Just as she accepts this as unrealistic however, Ash later admits she was right, with Serena just content she once again has the happy Ash she admires exactly like before.
  • Worthy Opponent: Aria definitely considers Serena this, especially since Serena was the finalist to challenge her for the title of Kalos Queen. She didn't win, but Aria was impressed nonetheless.
  • Yank the Dog's Chain:
    • Circumstances prevent Serena from partnering up with Ash for a dance party, Miette was only the tip of the iceberg. They later learn it's a rotation dance, so Serena gets to dance with almost everyone, but just when she and Ash are finally going to pair up, the dance ends. She immediately laments the fact.
    • When she finally gets the chance to meet Ash again during Journeys, their reunion is very brief, if at that. She isn't even able to make it to Galar to watch his final match against Leon, though she does join May, Max, Lisa, and their Pokémon in watching the match on TV.

Serena's Pokémon

    In General 
  • Accessory-Wearing Cartoon Animal: Delphox and Pancham are all given ones as gifts from Serena (a red ribbon and Cool Shades respectively), while Sylveon inherits a set of bow ties naturally as regular for her species.
  • The Fashionista: All of them take to dressing up for Showcase and Contest performances.
  • Glass Cannon: They can supply a lot of damage but aren't very resistant.
  • Two Girls and a Guy: Pancham (male), Delphox and Sylveon (female).
  • Sugar-and-Ice Personality: Both Delphox and Pancham are loyal and caring to Serena but moody and headstrong. Downplayed for Sylveon, who was good natured but shy and insociable as an Eevee.

    Fennekin (Fokko) —> Braixen (Tairenar) —> Delphox (Mahoxy)
Voiced in Japanese by: Megumi Hayashibara
Voiced in English by: Eileen Stevens

Fennekin is the starter Pokémon Serena chose from Professor Sycamore. She is a tidy Pokémon that takes great pride in her well-groomed appearance. However, the one thing Fennekin loves more than looking her best is her trainer, Serena.

  • Accessory-Wearing Cartoon Animal: From "Mending a Broken Spirit!" onward, Braixen's wand is decorated with a red ribbon. As a Delphox she still keeps the bow around her wand.
  • Badass Adorable: Amps up when she evolves into Braixen and has become more powerful in addition of remaining cute.
  • Beauty Is Never Tarnished: Subverted a fair few times for Fennekin. Played mostly straight for Braixen however, who sparsely takes hits in battle or is involved in heavy slapstick like the other Pokémon. She is one of very few off-screen for the group electrocution gag in Pikachu and the Pokémon Band for example.
  • Berserk Button: She hates getting dirty and it will attack anyone who gets her dirty.
  • Cane Fu: Develops prowess using her stick to block and thrust attacks in the final points of the series, in particular her battle with Pikachu in Lumoise City.
  • Canon Immigrant: Serena's Fennekin was made a downloadable character via a promotion code for both Pokémon X and Y and Omega Ruby and Alpha Sapphire.
  • Charm Point: Fennekin takes great pride in her well-groomed tail, becoming uneasy if it is tarnished.
  • Cute Little Fangs: Being a fox, Fennekin has these.
  • Damsel in Distress: Early on, Jessie was almost as obsessed with capturing her as with Pikachu. This lessened as time passed and even odd times it returns, she's more a Badass in Distress.
  • A Day in the Limelight: "Mending a Broken Spirit!" focuses on Braixen and how she deals with the fallout of her stick wand being accidentally snapped in half. Along the way, she learns Fire Blast and finally receives a new wand decorated with a red ribbon.
  • Drama Queen: While making a PokéVision video with Serena, she repeatedly attacks Ash and Pikachu because they accidentally dirtied her fur.
  • Fantastic Foxes: It's based on the Fennec fox.
  • The Fashionista: Like Serena, Fennekin loves to get dressed up and appear her best.
  • Jerkass Ball: In most episodes she is a fussy but good natured Pokémon. In Episode 21, when she became jealous of another, more popular Fennekin, and became obsessed with creating a perfect PokéVision video with Serena, often rather violently taking out her frustrations on Ash.
  • Neat Freak: Downplayed in that Fennekin is only worried about becoming dirty. Downplayed significantly as Braixen.
  • Off-Model: Back when she was still a Fennekin, her neck would often be drawn extremely long.
  • Playing with Fire: She's a Fire-type that knows fire moves like Mystical Fire and Flamethrower.
  • Psychic Powers: Is fully evolved into Delphox when it returns in Journeys, a part Psychic-type.
  • Ridiculously Cute Critter: As Fennekin.
  • Signature Mon: She's Serena's most prominent and best Pokémon and she resembles her trainer the most in terms of personality. After their failure during their first Pokémon Showcase, they both soon change drastically in appearance, with Serena cutting her hair and switching to a new outfit, and Fennekin later evolving into Braixen. The partnership between Serena and Fennekin/Braixen is also reflected with Aria and her Fennekin/Braixen/Delphox, as Aria the Kalos Queen is leagues ahead of Serena while Aria's Signature Mon is more popular and usually one evolution stage higher than Serena's most of the time. Fittingly enough, Serena's contest outfit in Journeys is red and orange like Delphox.
  • Ship Tease: Early in the season with Ash's Froakie due to him having cleaned her tail with his Frubbles, generally being around each other whenever the group is taking a break, and as a result of the relationship their Trainers have (at least where Serena's feelings for Ash are concerned).
  • Took a Level in Badass: Early on she was a Damsel in Distress, getting kidnapped frequently by Team Rocket and even overpowered by Meowth in one of her first battles. As time passed her fire abilities were displayed more fully and, especially after she evolved into Braixen, she's one of the most active Pokémon after Pikachu.
  • Trademark Favorite Food: Like the rest of her species, she enjoys eating twigs. Just like the games, this is dropped after her first evolution.
  • Uncatty Resemblance: In the third XY ending theme, any clothes Fennekin wears will also match that of Serena.
  • Undying Loyalty: Eventually develops great loyalty towards Serena, overcoming her crippling aversion to filth to protect her.

    Pancham (Yancham)
Voiced in Japanese by: Noriko Shitaya
Voiced in English by: Erica Schroeder

Pancham is a Pokémon that took a liking to PokéVision, and joins Serena's team to become an entertainer.

  • Accessory-Wearing Cartoon Animal: Wears a pair of shades that Serena gave him after capture. During Showcases he swaps it for a more stylized one she gave him during the Coumarine Festival.
  • Badass Adorable: He's more dashing than Chespin.
  • Bare-Fisted Monk: A pure Fighting-Type. The only Fighting-Type attack he knows is Arm Thrust.
  • Berserk Button: A mild case, but he does NOT like Chespin trying to steal his food. Mild because he and Chespin are seldom not annoying each other anyway.
  • Casting a Shadow: Knows Dark Pulse, and has been seen using two at once.
  • Canon Immigrant: Serena's Pancham was made a downloadable character via a promotion code for both Pokémon X and Y and Omega Ruby and Alpha Sapphire. As a Mythology Gag, it held Black Glasses as an item.
  • Cool Shades: Is very fond of sunglasses, and is rarely seen without some sort of pair on his forehead.
  • Dance Battler: He uses a lot of his performing techniques in his battles.
  • Dishing Out Dirt: Knows the Rock-type move Stone Edge, which would often add an element of masculinity in Serena's otherwise feminine performances.
  • An Ice Person: Is revealed to have learned Ice Punch in JN105.
  • Jerk with a Heart of Gold: His characterisation pretty much replicates Pancham's dex entries, acting tough and bratty to attempt a badass image, but being undyingly loyal to Serena deep down.
  • Mythology Gag: The shades he gets from Serena are similar to the ones on the hat of her game counterpart.
  • The One Guy: He is the only guy to Serena's team of females.
  • Oral Fixation: The leaf he carries in his mouth.
  • Pandaing to the Audience: Pancham has the appearance of a cute adolescent panda.
  • Post-Kiss Catatonia: Nini's Smoochum bids him farewell with one huge kiss. Pancham was completely unresponsive afterward.
  • The Reliable One: Despite his mischief otherwise, Pancham is the only one of Serena's team (including even Serena herself) who did not stumble or make a mistake on stage at any point during their Showcase run.
  • Sitcom Arch-Nemesis: He and Chespin are nearly always bickering.
  • Tsundere: Pancham is very prideful and has some difficulty showing affection and gratitude, but he truly cares for his trainer and friends.
  • Unmanly Secret: Initially, Pancham was insecure about his love of performing, but has since gotten over it thanks to Serena's support.
  • Vitriolic Best Buds: With Chespin. The two spend a lot of time together (most of which is them bickering), but the two still would go to hell and back to protect their friends together.
  • With Friends Like These...: With Chespin. The two frequently descend to bickering when they're allowed to be near each other.

    Eevee (Eievui) —> Sylveon (Nymphia)
Voiced in Japanese by: Mika Kanai
Voiced in English by: Mika Kanai and Kayzie Rogers (Eevee), Erica Schroeder (Sylveon)

Eevee is an extremely shy Pokémon that was first seen by the gang performing a dance routine on a nearby rock. Impressed by the dance, Serena befriends Eevee, and joins her team soon after.

  • Because You Were Nice to Me:
    • While it was a wild Pokémon, she was extremely shy and refused to be around others. Serena not only encouraged her talents, but made it so that she could be proud of performing in front of others without being nervous. It was this encouragement that caused Eevee to evolve into Sylveon.
    • Likewise, Clemont's Bunnelby snuck it some food while the rest of the group were trying to find it. Eevee appreciated the gesture so much, it was the only one of the Pokémon it was willing to be around.
  • Chekhov's Skill: Her dancing, which consists of wildly prancing and jumping, has made for a good evasion tactic in battle.
  • Cool Crown: A flower crown given by Serena when Eevee warned her of a nearby cliff she almost fell into. During the dance ball episode, she also wore a tiara.
  • Cower Power: When frightened, Eevee will frequently hide behind either Serena or Clemont's Bunnelby.
  • Dancing with Myself: A defining trait is Eevee's love for dancing, which catches Serena's attention to want Eevee as one of her performance Pokémon.
  • Doppelgänger Attack: Knows Double Team, which in the anime is consistently portrayed as this to visually represent the evasiveness increase the status move provides in the game. She once used it to make a wild Quilladin that was hot for her faint from seeing several of her.
  • Holding Hands: One of Eevee's feelers reaches out to hold Serena's hand as it evolves into Sylveon. Sylveon has occasionally held to Serena this way.
  • Late-Arrival Spoiler:
    • Similar to Ash's Noibat, Serena's Eevee was teased in the fourth XY ending and third XY opening, before officially debuting.
    • The 2016 preview shows Eevee evolving during the Dance Party episode, sprouting feelers during the Transformation Sequence. A magazine scan would later confirm it to be Sylveon.
  • Lovable Coward: As an Eevee, she was often very timid and self doubting. This was downplayed when The Power of Love evolved her into Sylveon.
  • Non-Elemental: As a Normal-type Pokémon. In addition, Eevee has not been seen with any attack moves outside its Normal-typing. Subverted with Sylveon, that near exclusively uses Fairy-type attacks.
  • Our Fairies Are Different: Upon becoming a Sylveon, it becomes a Fairy-Type Pokémon.
  • Out of Focus: After evolving into Sylveon, she appeared far less often than Braixen and Pancham. With her Nervous Wreck persona gone, she was no longer ripe for antics with the other Pokémon.
    • Rectified when she, along with her trainer and her fellow Pokémon reappear in an episode of Journeys. Sylveon has by far the most screentime out of the three Pokémon , and is central to the plot, as Chloe came to Lilycove City to have her Eevee meet it
  • The Power of Love: It evolved thanks to Serena's words of encouragement.
  • Platonic Life-Partners: Is this with Clemont's Bunnelby.
  • Ridiculously Cute Critter: The Eevee family has always been considered to be a group of cuteness, and this one is no different. Her shy persona giving the Pokémon kind of a Moe vibe makes this even more so.
  • Signature Mon: It's revealed in Journeys that Serena became famous in Hoenn thanks to Sylveon's popularity and as a result, Serena is associated and seen more often with Sylveon than Delphox and Pancham. In JN132, Sylveon is Serena's only Pokémon seen alongside May's Glaceon as their trainers watch Ash fighting Leon on TV.
  • Shrinking Violet: Very shy around strangers, to the point that Eevee will end up hiding behind Serena or Bunnelby when startled. Lessened as Sylveon, though she retains some subtle nervous moments.
  • Took a Level in Badass: As Sylveon, she became a far more confident performer and battler, hindered far less by her nerves. This is later shown during the semi-finals of the Master Class Showcase when Sylveon, who once stumbled during her first Showcase as an Eevee and caused Serena to lose, saves Serena from falling during their performance and allow them to win the semi-finals.

Alternate Versions of Serena

    Mirror Serena 
A version of Serena from the Mirror Universe, where she's a belligerent bully towards the more wimpy version of Ash.
  • Adaptational Badass: While the main Serena isn't incapable of battling, this one is more willing to throw down with the best of them, almost like the main Ash.
  • Adaptational Jerkass: The main Serena is a Nice Girl with a not-so-subtle crush on Ash. Mirror Serena is a bully towards her Ash, with an equally hot temper to match.
  • The Bully: Her relationship with Mirror Ash is like this, with her constantly putting him down all the time.
  • Curb-Stomp Battle: She smacks Mirror Ash around in spite of having a type disadvantage. When she meets "our" Ash, however, he flattens her proper.
  • Hot-Blooded: She's not one to back down from a fight.
  • In Spite of a Nail: She still has a Fennekin as her starter.
  • Jerk with a Heart of Gold: Mirror Serena is far more belligerent towards her Ash, but she does care for him deep down. She even asks the main Serena to watch out for her Ash.
  • Serious Business: She treats battling like this all the time, especially when she battles Ash.