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Selfish Royalty

    King Jikochuu 

King Jikochuu/King Of the Trump Kingdom

Voiced by: Hōchū Ōtsuka (JP), Patrick Seitz (EN)

The leader of the evil force known only as "Jikochuu/Selfish". He led a successful invasion of the Trump Kingdom, but was petrified by Princess Marie-Ange. The agents of Jikochuu now seek to revive him by turning Psyches into Jikochuus, the act of which generates the negative energy needed to undo his petrification. He was originally the King of the Trump Kingdom, and Marie-Ange's father.

Tropes associated with King Jikochuu:

  • Abusive Parents: Implied a bit before he finally speaks at Regina in episode 21, who's deathly afraid of him. Shown in full detail in episode 21, where he tries to electrocute his own daughter just to keep her bound to his own will and doesn't care if she falls into a pit of lava for defying him.
    • In episode 22, He even uses a real life Abuser tactic (Pretending to be sorry for their anger) just to trick her into giving her dark energy to make the pain in her heart go away, even when she was being treated better then he ever treated her.
    • Episode 46 reveals that he wasn't originally like this. He would do anything, absolutely anything, for Marie-Ange's happiness. This doesn't end well.
    • Archnemesis Dad: Considering that Aguri is the light to Regina's darkness, this is the case.
  • Astral Projection: Uses this to communicate with Regina and to brainwash her in Episode 22.
  • Attack of the 50-Foot Whatever: After he has regained his power, he rips open a portal to the Earth and invade it.
  • Bad Boss: He electrocutes his minions with lightnings from the sky.
  • Big Bad: He and his army destroyed the Trump Kingdom and all villains are under his command. Yes, he was corrupted by Proto-Jikochuu, but he's not working for him and all of the bad things in the story started by his selfishness. King Jikochuu is also more dangerous than Proto-Jikochuu.
  • Big Red Devil: Close enough.
  • Bloody Bowels of Hell: His interior. It's full of Jikochuu mooks.
  • Blow You Away: Summons a black tornado to isolate Regina from the Precures in Episode 22.
  • Brainwashed and Crazy: He only become King Jikochuu due to the dark essence sealed in the castle basement. However, Proto-Jikochuu only corrupted his heart, but he had no direct control over King Jikochuu.
  • Creepy Monotone: In Episode 22, when he talks to Regina. It overlaps with a fatherly tone.
  • Disc-One Final Boss: Ironically, he's more dangerous than Proto-Jikochuu.
  • Eldritch Abomination: It's revealed that he Was Once a Man who was turned into a giant monster.
  • Enemy Within: Literally; when the Cures reach his heart they have to fight the equivalent of white (black?) blood cells that represent his selfishness.
  • Evil Overlord
  • Glowing Eyes of Doom: And they are red.
  • Good All Along: Not only is he Marie-Ange's father, he was simply driven crazy by the loss of his wife and the illness of his daughter to the point where he was willing to do anything to save the latter, a selfish desire that left a pretty big opening for the dark essence from the castle basement to take him over.
  • Heel–Face Turn: He's successfully purified at the end of episode 48.
  • I Choose to Stay: He and Regina now live with the Aida family.
  • I Have No Daughter: His first reaction when Regina refuses to attack the human world. His second? Well...
  • It's All About Me: Even his minions say that everything is about him and that he's too selfish. Considering that he decided that destroying the world is better than losing his daughter, they are spot on in their observation.
  • It's Personal: Episode 42 suggests this is why he attacked the Trump Kingdom. His dialogue with Ange hints that he was someone she knew. Episode 46 reveals he was actually the King of the Trump Kingdom all along.
  • Knight of Cerebus: Once he finally gets his speaking role in ep 21, he shows his true colors, and it's not pretty. See Abusive Father above.
  • Large and in Charge: Towers over the entire Trump Kingdom.
  • Large Ham: Probably the hammiest Big Bad in the franchise. Just read the Say My Name entry.
  • Late-Arrival Spoiler:Until the sixth episode, King Jikochuu was only mentioned in promotional materials and in Episode 2.
  • Love Makes You Crazy: His deep fear of losing Marie-Ange clouds all of his reason. He know what would happen to his people if he shatters the sealing crystal, but he does it anyway.
  • Love Makes You Evil: His desire to save Marie-Ange at the expense of the world was an extremely selfish act, enough to allow him to be corrupted by the dark essence.
  • Marie-Ange, I Am Your Father: Notable in that the reveal is a surprise to everyone except Marie-Ange, who knew all along.
  • No Indoor Voice: He's very loud, he yells his very first line, not to mention how angry he sounds when he yells "REEGIIIINAAAAAAAAA":
    • Inverted in the following episode, when he talks to Regina with a calm, fatherly, but also monotone voice. He brainwashes her anyway.
  • Obviously Evil: A gigantic, dark-colored creature with Spikes of Villainy, Glowing Eyes of Doom and Red Eyes, Take Warning.
  • Outliving One's Offspring: He lost his wife in childbirth. Then his daughter fell ill and the doctors were unable to find a cure.
  • Passing the Torch: Gives up his throne to Joe, changing the kingdom into a republic in the process.
  • Pride: When you think that your love is not dispensable and your people are, you're a hubris-ridden man.
  • Psycho Electro
  • Red and Black and Evil All Over: Like father, like Daughter.
  • Red Eyes, Take Warning
  • Say My Name: Has the tendency to yell names whenever he's angry.
  • Sealed Evil in a Can: Wakes back up in Episode 21 after Regina and the Selfish Trio deliver Marie Ange to him. He still seems stuck in place, though. He frees himself in Episode 45.
  • Shock and Awe: Uses black and red colored lightning upon awakening.
  • Sinister Silhouette: He's the giant shadow Cure Sword sees at the beginning of the first episode.
    • In Episode 42, we finally see a silhouette with this arms and his muscular body before he was sealed by the princess.
  • Spikes of Villainy
  • That Man Is Dead: He no longer sees himself as Marie-Ange's father, only as the King Jikochuu.
  • Tragic Villain/Cry for the Devil: Even the characters can't really blame him for what happened.
  • You Are Worth Hell: Platonic version. When he was still the King of the Trump Kingdom, he was willing to sacrifice his kingdom for his daughter. As King Jikochuu, this desire has been corrupted into a belief that destroying the world and flooding it with monsters based on Seven Deadly Sins is something better than losing Marie-Ange.



Voiced by Kumiko Watanabe (Japanese), Cherami Leigh (English)
Click here to see a comparison with her alternate form. 

King Jikochuu's daughter. After her first loss against the Precures, she decides to become friends with Mana - for selfish reasons. However, their relationship develops into a true friendship; she eventually goes through a Heel–Face Turn, but not much later she's thoroughly brainwashed by her father.

It's later revealed that she's the dark half of Princess Mari-Ange's psyche, with the light half being Aguri.

Tropes associated with Regina:

  • Age Cut: In episode 46.
  • Anti-Villain: Type II.
  • Arch-Enemy: Due to their friendship, she's this to Cure Heart.
  • Badass Adorable
  • Badass Fingersnap: Many of her magic abilities are activated by this (See also Person of Mass Destruction below).
  • Big Damn Heroes: Regina regains her power and rescues Cure Heart from the pit of lava.
  • Blade on a Stick/MacGuffin: She wields the Miracle Dragon Glaive in episode 39 onwards.
  • Blow You Away: Upon being brainwashed, she can fire a black tornado out of her hand.
  • Brainwashed and Crazy: As of episode 22. In episode 46 she unbrainwashes herself, but still follows her father anyway out of love.
  • Bratty Half-Pint: She is the second shortest female character in the show, and is always making the Selfish Trio do things for her.
  • Break the Cutie: For all she's done in the series, she's one of three characters (the others being Mana and Makoto, the latter whose homeworld was destroyed) who get subjected to the most emotional torture in the whole series. In her case, though, the torture is far more serious.
  • Captain Ersatz: One might say she's a villainous version of Minako Aino/Sailor Venus. Coincidentally, they have the same actress in the English dub.
  • Character Development: A very dynamic one.
  • Curb-Stomp Battle: After being brainwashed, Regina defeats the Precure without any struggles, but then Cure Ace appears and Regina is curb-stomped by her.
  • Cuteness Overload: When Ai-chan is involved.
  • Daddy's Little Villain: She even uses her status to boss the Selfish Trio around.
  • Damsel in Distress: Upon depowerment and snapping out of her psychotic state, the Selfish Trio kidnap her and take her back to King Jikochuu. She is also used as bait in episode 21 to lure Mana into a trap.
    • Badass in Distress: She turns into this when she regains her power, and she saves Cure Heart and herself by her own.
  • Dark Magical Girl: DMG comes in two varieties: immoral or enslaved. She's the former type. Is shown to also be the enslaved type after she snaps out of her mind controlled state, saying her father terrifies her.
    • In Episode 46 she actually unbrainwashes herself, but still follows her father anyway out of love.
  • De-power: Loses her abilities in episode 20, for unexplained reasons (though it might have to do with the Royal Crystals). She then regains them the next episode, gets her powers sealed by King Jikochuu, then regains them again.
  • The Dragon: To her father, King Jikochuu. Her summoned Jikochuus are powerful enough to withstand and break the Precures' individual Mid-Season Upgrade attacks.
  • Enemy Without: To Cure Ace.
  • 11th-Hour Ranger: In episode 47, she joins the Precures.
  • Evil Costume Switch: Well. More Evil Costume Switch: Although it's more a Brainwashed and Crazy Costume Switch, as it turns back after she breaks the brainwashing in Episode 46.
  • Evil Counterpart: To all Precures. She is the evil blond girl to Cure Heart, the Spoiled Brat to Alice, comes from a different world like Cure Sword and wants to be Mana's only friend in contrast to Rikka. Also, her black and (former) red features of her appearance contrast the in white and red clad Cure Ace.
  • Evil Wears Black: Her costume is mainly black. During her temporarily Heel–Face Turn, she wears red clothes on the beach, but later switches to her black costume. Probably because the animation studio makes her joining the evil side again anyway.
  • Face–Monster Turn: Gets brainwashed by her father AGAIN, and gets increased power, with the red parts of her outfit now turned purple, as well as her eyes now permanently red. Granted, she's always falling victim to this at varying intensities for periods of varying lengths, but this time, it would seem she got it far worse than ever before.
  • Finger Poke of Doom: She creates Jikochuus by corrupting the people's hearts with a finger beam. She can also attack with finger beams.
    • After being brainwashed and her heart being completely engulfed by her fathers shadow, the finger beams turn into Kamehame Hadouken's out of her fingers.
    • Foreshadowing: This proves to be a hint about her true nature; Aguri also did this in episode 23, and episode 45 reveals that both are Marie-Ange.
  • Flight: One of her common abilities.
    • Chekhov's Gun: In Episode 21, when she regains her power and rescues Cure Heart.
  • Freeze-Frame Bonus/Sinister Silhouettes: She actually appears in the first opening as a silhouette in front of King Jikochuu.
  • Freudian Trio: Acts as The McCoy of a trio with Cure Ace as The Spock and Mana as The Kirk. Semi-literal, since Regina was formed from Marie-Ange's feelings towards her father while Cure Ace was formed from her sense of duty towards her people.
  • Genki Girl: A particularly villainous example. She is always cheerful because she always gets what she wants.
  • Good All Along: Both she and Aguri are Marie-Ange; specifically, she's Marie-Ange's darker side that was separated from her in an attempt to foil the evil machinations of Bel.
  • Graceful Loser: In episode 15, she actually seems amused by the fact that the Precure defeated the Jikochuu she created.
    • Sore Loser: In episode 19, when she lost the Jikochuu game and refused to hand over the four Royal Crystals.
      • Happens again in episode 23, when she loses to Cure Ace and yells at Mana she won't forgive the Precures.
    Regina: "Precure... I won't ever forgive you! PRECUUUUUUUURE!!" *vanish*
    • In both of these cases, she's under mind control, so the point may be that despite her selfishness, she's naturally a Graceful Loser, while the Sore Loser tendencies show that she's not herself. Especially true in episode 23.
  • Heel–Face Revolving Door: Episodes 22 and 46.
  • Heel–Face Turn: Episode 20 finally has her do one these as the result of the Royal Crystals leading her and Mana to Marie-Ange, which snaps her out of her psychotic state. Before she can stay by Mana's side, the Selfish Trio kidnaps her and the frozen Marie-Ange.
  • Heel Realization: A minor one in episode 16, but significant as she starts to realize after fighting Pretty Cure in that episode that her idea of trying to befriend Mana (i.e. killing her actual friends) may not have been the best way to go about it. Upon getting the Red Royal Crystal, she goes nuts for a few episodes, but by episode 20, she finally snaps out of that at least until being brainwashed again in episode 22.
  • Heterosexual Life-Partners: The hetero part is debatable, but she's living with Mana now.
  • I Choose to Stay: She and her father now live with the Aida family, with Regina transferring to Oogai First Middle School in the process.
  • It's All About Me: And how!
  • Innocent Blue Eyes: Her blue-eyed mode is her "least evil" mode.
  • Kaleidoscope Eyes: Her eyes keep changing from one color to another as a sign of how mind-controlled she is.
  • Kamehame Hadouken: Fires them out of her fingers after her father brainwashes her AGAIN and powers her up. Not necessarily with her fingers, though.
  • Kubrick Stare: Watch episode 18.
  • Lack of Empathy: She is the daughter of Selfishness itself, after all.
  • Large Ham
  • Last Girl Wins: In the end, she's the one who Mana cares for the most.
  • Licked by the Dog: Ai-chan, the cute baby fairy, really likes her despite her being from the Selfish Kingdom. Surprisingly, Regina likes her back. Just one of many hints that Regina isn't so bad.
  • Light Feminine and Dark Feminine: The dark to Aguri's light.
  • Literal Split Personality: To Marie-Ange along with Cure Ace.
  • Love Hurts: Literally! Being in (platonic) love with Mana brings great pain to her chest. When she cast away that feeling she stops being in pain.
  • Love Makes You Evil: Even when she escapes her brainwashing, she joins her father out of love.
  • Lust: She's driven by her desirenote . Her desire for Mana makes the plot of episode 16. Whether it's the lewd kind of desire is up to anyone's guess.
    • At the end of episode 46, her strong desire to be with her father makes her stay by her father's side without being brainwashed.
  • Mid-Season Upgrade: When her father brainwashes her, she becomes more powerful and defeats the four Precure easily.
    • Due of her lack of level grinding, she's outmatched by them in Episode 39, but then she pulls out the Miracle Dragon Glaive, making her equal to the other Cures.
    • She eventually unlocks the full power of the said weapon in Episode 47, most likely making her that much stronger.
  • Mind Control: The Red Royal Crystal turns her batshit insane, her eyes gaining a red glow that glows stronger with more crystals gathered around her. She snaps out of it after she and Mana are led to Marie-Ange. See Not Herself below.
  • My Country, Right or Wrong: My Father, Right or Wrong: She only sides with her Brainwashed and Crazy father in episode 46 because she truly loves him.
  • I Am X, Son of Y: My Name Is Regina, Daughter of King Jikochuu: Her first introduction. And later, when she introduces herself to the Precures.
  • Mysterious Watcher: Her first appearance at the very end of episode 12.
  • Nice Job Fixing It, Villain: She greedily grabs the Eternal Golden Crown from Cure Ace's hands, forcing her to see what actually happened in the past. This breaks her out from King Jikochuu's brainwashing.
  • No Social Skills: Justified, she comes from the Selfish Kingdom.
  • Not Brainwashed: Episode 46.
  • Not Herself: After she gets the red Royal Crystal, she turns veeery bad, contrary to her earlier personality. There are times where she almost snaps out of it. It's later suggested that her reaction to the Royal Crystals was the result of being part of Marie-Ange.
    • She snaps out of it for real in episode 20 when she brings the crystals together and reveals the location of the frozen Marie-Ange.
    • It happens to her again after King Jikochuu re-power and brainwash her in episode 22. And this time she's seriously kicking ass.
    • Averted for the last part of her rampage. She is being herself, blue eyes and all, when she goes to King Jikochuu's side to destroy Earth: she truly loves her father.
  • Obviously Evil: The Cures couldn't guess that Regina is this at first.
  • Ojou: The daughter of an evil king. Also, Bel often calls her "ojou".
  • Only the Chosen May Wield: The four Cures aren't able to pull the Princess Mari-Ange's Miracle Dragon Glaive out of the ground. Regina can.
  • Paint It Blacker: Her outfit after King Jikochuu re-power her.
  • Person of Mass Destruction: If she wants, she can destroy Mana's school with a single fingersnap. Fortunately, Mana can prevent this action.
  • Pintsized Powerhouse: Being King Jikochuu's daughter makes her much stronger than the Selfish Trio (Bel being a possible exception when getting serious).
    • After her father brainwashes her in Episode 22, she can now fire Kamehame Hadouken's out of her fingers at a level that Cure Mint would be proud of, and casually, to boot.
  • Power Dyes Your Hair: Subverted. Her hair color becomes paler when she gets her Mid-Season Upgrade by her father. It gives her a colder appearance.
  • Proper Tights with a Skirt: Very proper, if episode 45's twist is anything to go by.
  • Proud Beauty: When she sees Mana's photo album, she says that child Mana was cute... but not as cute as herself.
    • In episode 13, she says that she hates everything that is more beautiful than her.
  • Purple Is Powerful: Her More Evil Costume Switch changes the red parts of her costume into purple.
  • Put on a Bus: King Jikochuu puts her to sleep in episode 23 in order to heal from her injuries. But you just know she'll be back eventually...
  • Red and Black and Evil All Over: Her color scheme. It's all 'dark' colors, in contrast to the Cures. Though, she is not that evil until her eyes turn red.
    • The red parts turns purple after King Jikochuu brainwashes her and powers her up.
    • Subverted in the end. Even when she joins the Precure, lives on Earth and fights for good, she still wears her black and red costume.
  • Redemption Earns Life: Her end fate.
  • Red Eyes, Take Warning: Her blue eyes turn red after gaining the red Royal Crystal in episode 17. And she becomes really evil. It's a sign of Mind Control.
    • Has them long-term after being brainwashed by her father in episode 22. The red eyes start to fade to blue as the mind control weakens, until they return to blue completely in episode 46, when she decides she doesn't need to be controlled to follow her father.
  • Red Herring: It looked like she would become the Sixth Ranger Pretty Cure. It didn't happen. However, she becomes the 11th-Hour Ranger and the Sixth Ranger in the end, but not as a Cure.
  • Say My Name: "Mana!"
    • Also, her name "Regina!" is shouted very often.
  • Screw the Rules, I Make Them!: In episode 19, during the Jikochuu Game.
  • Shaping Your Attacks: With the Miracle Dragon Glaive, she can fire a beam with the shape of a dragon.
  • She's Back: Villainous version. Episode 39. She's now more confident than ever in her crusade to make her daddy proud of her. She also gets the Miracle Dragon Glaive, and is not shy of using it. Daaamn.
  • Shock and Awe: Played for Laughs in episode 42.
  • Sixth Ranger: After being the 11th-Hour Ranger in the Grand Finale, she joins the Precure and fights with them for good. Unfortunately, this does not make her a main character, and she suffers from her unofficial heroine status like the Kiryuu twins and Royale Candy.
  • Slasher Smile: When she gets reeeally evil.
  • The Sociopath: Seems like one at first, but this is gradually subverted through Character Development.
  • Sphere of Destruction: After being Brainwashed, she creates one of these to finish off the Pretty Cure after they are forced out of their forms. It gets intercepted by Cure Ace just in the nick of time, though.
  • Spoiled Brat: She expects everyone to cater to her whims. The Selfish Trio can't really go against her since she's King Jikochuu's daughter.
  • Super Strength: See Pintsized Power House above.
  • Tears of Joy: After she become aware that her father sacrificed his kingdom to heal her. Indeed, it was such a great love. Subverted. It's perhaps joy, but she is actually pushed to the breaking point because she can't choose between siding with her father or with Mana.
  • Token Good Teammate: Before brainwashing. Downplayed, since she wasn't good neither, just spoiled.
    • Played straight after being fully free from the influence of the red Royal Crystal.
  • Tragic Villain: Heck, her entire existence is based off selfish love for her father.
  • Troll: She loves pushing people's buttons.
  • Tsundere: The brainwashed Regina is this to Mana. When she accidentally blurts out that she likes Mana and Cure Heart just hears it, Regina's turns completely red. Either that was a Freudian Slip on Regina's part, or cracks are finally starting to show in the brainwashing...
  • Tsurime Eyes
  • The Unfettered: She doesn't understand the concept of 'obligation'. If there is someone she likes, she doesn't care that that someone may have obligation to people other than her. Mana has a student council to attend? Why, just destroy the school, then there won't be a council!
    • And after being brainwashed, rinsed and dried by her father yet again in episode 22, this trope goes to eleven.
  • Villain Forgot to Level Grind: Justified, she was Put on a Bus in episode 23 and slept until her reappearance in episode 37, while the other four girls became stronger, and then even more stronger after gaining the Magical Lovely Pad. In episode 39, Cure Heart outmaches her, but then Regina gets her new Mid-Season Upgrade in the same episode.
  • Villain Teleportation: A common ability.
  • Walking Spoiler: Pretty much everything happening to her counts as a spoiler. Especially the part that she's a villain for the most part of the series.
  • What Is This Thing You Call Friendship?
  • Yandere: Platonic version. She goes to great lengths to make sure that she is Mana's only friend - by getting rid of her other teammates. This backfires hard.
  • You Are Worth Hell: Platonic version. Even after seeing what actually happened in the past, she decides to side with King Jikochuu anyway— because she loves her father and doesn't have it in her heart to leave him alone.

Selfish Agents

    Selfish Agents in General 
The primary agents of the evil force known as "Jikochuu", each named after one of the Seven Deadly Sins. Though they appear to be human on first glance, they can be identified by their pale blue/white hair and the small demonic wings behind their ears. They can create additional Jikochuu by amplifying the darkness in someone's heart (their "Psyche") and then forcibly separating the contaminated Psyche from its human body.


Voiced by: Mayumi Tanaka (Japanese), Ben Diskin (English)

An impulsive and immature brat who acts as one of the primary agents of "Jikochuu". He is named for the Latin word for "wrath" (ira). He, Mamo and Bel form a team known as the Selfish Trio.

Tropes associated with Ira:

  • Arch-Enemy: Since his amnesiac episode, he becomes this to Cure Diamond, similar like Regina to Cure Heart.
  • Because You Were Nice to Me: The reason he temporarily helps the Cures in episode 26.
  • Blow You Away: In episode 26, he uses this to save the Precures from Gula while pretending to attack them.
  • Bratty Half-Pint: His defining characteristic.
  • The Brute: He relies on brute strength, reflected by his (dumb) Jikochuus. He's also the member of the Selfish Trio who has fight the Cures the most, yet.
  • Energy Ball
    • Seems to be a gender flipped version of Satan of the Stakes of Purgatory. Like Satan, he has a mean temper, a childish voice, white hair, the vice wrath, and throws knifes just like Satan does.
  • Hair-Trigger Temper: As his name suggests, he's very easy to provoke to anger.
  • Identity Amnesia: Suffers this in episode 26. During this time, he actually acts kind and polite. He eventually returns to normal, but it's implied the experience may have changed him...
  • Idiot Hair
  • I Want My Beloved to Be Happy: Seems delighted when he saw Rikka with her friends in the ending, before he's gone for good.
  • Kamehame Hadouken: In Episode 34.
    • Also literally in Episode 38.
  • Lack of Empathy: He and Mamo don't care about how King Jikochuu punishes his daughter. The events of episode 26 may change this for him.
  • Pet the Dog: In episode 26, he saves the Cures from Gula.
  • Playing with Fire: In Episode 22.
  • Restraining Bolt: In episode 32, the Blood Rings he and Mamo wear serve this function for Bel, until episode 38.
  • Running Gag: Most of his bowling throws are gutters. Interestingly, he threw only strikes when he was shown playing bowling for the first time.
  • Tagalong Kid: Though, he's acting by his own.
  • When He Smiles: In the ending.
  • Wrath: His defining vice. He is driven to defeat the Cures in battle. The sad thing is that he really is not strong enough.


Voiced by: Atsuko Tanaka (Japanese), Carrie Keranen (English)

A devious and calculating woman who acts as one of the primary agents of "Jikochuu". She is named after Mammon, the demon who represents "greed". She, Ira and Bel form a team known as the Selfish Trio.

Tropes associated with Marmo:

  • Arch-Enemy: She often confronts Cure Rosetta, and she's usually the first villain who learns from Rosetta's Took a Level in Badass moments.
  • Blow You Away: In Episode 25, she uses as Cutie Madame a Paper Fan of Doom to create strong blows.
  • Dark Chick: A pretty lady who's working with the villains of this season.
  • Evil Is Petty: One particular rampage was set off by... discovering that she had a pimple. When she ended up being put to sleep by her own Monster of the Week, it ended up going away, and, as she thought she needed a beauty sleep, she was so overjoyed she left the battlefield without any complaint.
  • Finger Poke of Doom: In Episode 25, she fires a beam.
  • Greed: Her defining vice. She always want something, even if it's petty. Since her wanting may endanger people, the Cures always stop her. When she actually gets what she wants (see Evil Is Petty above), she is not looking for trouble.
  • Kamehame Hadouken: In Episode 25.
    • Also literally in Episode 38.
  • Lack of Empathy: She and Ira don't care about how King Jikochuu punishes his daughter. She even calls her stupid.
  • Manchild: Acts just as childish as Ira does from time to time.
  • Nice Job Fixing It, Villain: As Cutie Madame, she fights a Jikochuu that attacks her, then the Precures promptly finish it.
    • Stealing Sebastian's new gadget that causes his worries and attacking him is not a good idea, as Alice pays attention to her butler's concern. Of course, Alice is angry about this (though, not enough to put her Berserk Button) and she gets an Power-Up, resulting in Mamo getting her ass kicked by Rosetta. It should be noted that the Power-Up was "requested" by Cure Ace.
  • Noblewoman's Laugh: A Jikochuu attacks her because of this in episode 25.
  • Paper Fan of Doom: As Cutie Madame, she has a fan as her weapon.
  • Paper-Thin Disguise: Her Cutie Madame costume. The first time when the characters saw her, only Sebastian who built the artificial Commune, Cure Diamond and Gula pointed it out.
  • Pink Means Feminine: As Cutie Madame, she wears a pink dress.
  • Playing with Fire: In Episode 22.
  • Professional Butt-Kisser: To Bel in later episodes, since she's enslaved by wearing his Blood Ring until Episode 38.
  • Restraining Bolt: See Ira's entry.
  • The Smurfette Principle: Though the gender of the two unseen agents are unknown.
  • (Extra) Superpowers For A Day: When she accidentally finds Sebastian's artificial commune, she uses it to become Cutie Madame. Of course, she only fakes being a hero.
  • Sweet Tooth: Enjoys sweets and can be seen eating them in some scenes.
  • Villainous Glutton: She's almost always seen eating or drinking something.
    • It got worse, since the Blood Ring she wears contains Gula's evil energy.
  • Whip It Good: Fights with a whip as shown in episode 21. It appears again in episode 33.


Voiced by: Kazuhiro Yamaji (Japanese), Ray Chase (English)

An sunglasses-wearing older man who acts as one of the primary agents of "Jikochuu". He is named after Belphegor, the demon who represents "sloth". He, Ira and Mamo form a team known as the Selfish Trio.

Tropes associated with Bel:

  • Arch-Enemy: Subverted. It looks like he would be one to Cure Heart or Cure Sword, but in the end, he isn't.
  • Bad Guys Do the Dirty Work: He kills both Leva and Gula after they were defeated by the Precures.
  • Beard of Evil
  • Breaking Speech: He attempts to call Marie-Ange's out in her selfish desire to save her father. Marie-Ange breaks her darkened heart in response.
  • Brilliant, but Lazy: Corresponding to the sin he is named after. He is the most powerful of the Selfish Trio but often doesn't bother to take action.
  • Chronic Backstabbing Disorder: This guy has serious issues when it comes to not betraying others.
    • He plans on betraying King Jikochuu and gain more power than anyone else. He let Regina fall into boiling hot lava pit when he thinks he can get rid of her this way.
    • He kills Leva and Gula and use their body to create Blood Rings, and he then tricks Mamo and Ira into putting them on, which lets him control them to an extent.
    • When Cure Ace confronts Regina, he tries to overpower both of them with a lot of Jikochu at once as they have been worn out from the duel.
  • Cool Shades/Sinister Shades
  • Does Not Like Spam: He hates carrots.
  • Dragon Ascendant: He eats the remains of King Jikochuu and becomes the final villain.
  • Embarrassing Nickname: He really doesn't like being called "Bel-chan" by Leva.
  • The Evil Genius: The term "evil" fits, his plans are more vicious and radical than Mamo's. His first plan is sending the Precures to another dimension and making them desperate. His second plan involves kidnapping Ai-chan and forcing Mana to fight him alone in his trap zone. His third plan is killing both Cure Heart and Regina by throwing them in a pit of lava and the only thing that saves them is a spider string; either Regina would betray Heart and Bel would cut the string to kill her, too, or both would fall and die. And later, he absorbs Leva and Gula's evil energy after they ultimately lose to the Precures and kills those guys off. Then he tries to turn Ai-chan into a Jikochuu. However, his attempt to gain the Miracle Dragon Glaive for himself backfires.
  • Evil Laugh: Countered by Mana's own Evil Laugh.
  • For the Evulz: He likes breaking the will of other people or proving that love doesn't stop somebody acting selfish/evil. He's correct about that last part.
  • Hope Crusher: See For the Evulz above.
  • Insult Backfire: Tells the Precure that being considered a coward is "the highest honor a Selfish can receive."
  • It's Personal: Bel sets up a plan to battle Cure Heart one-on-one in retribution for her delivering the finishing blow against him in their first battle.
  • Kamehame Hadouken: In Episode 22.
  • Kick the Dog: He uses Regina as a decoy and tries to kill her, after she was electrocuted by her father and is still being de-powered. And later, he kills Leva and Gula after they were defeated by the Precures' finisher move.
  • Knight of Cerebus: Whenever he decides to get serious, things get edgy.
  • Lack of Empathy: Even after Regina was punished by her father, he used her as a decoy and tries to kill her.
  • Manipulative Bastard: Oh yes he is. He replaces Regina, and later Leva and Gula this way.
  • Out of Focus: While the Selfish Trio already suffers from Spotlight Stealing Squads, Bel gets much less screentime than Ira and Mamo. And he's not even The Dragon, who usually get less screentime than other villains. Considering his vice, this could be justified.
  • Paper-Thin Disguise: In Episode 39, when he transforms into Joe, he still obviously wear an apron with Bel's color theme and his scarf, and often acts out of Joe's character. The heroines and mascots use this as their advantage.
  • Professional Butt-Kisser: To Regina. Then subverted when he tricks her into speaking out against her father. He actually wants an excuse to kill Regina so that he can be the king's Number Two.
  • Rapid-Fire Fisticuffs: A Shout-Out to Kenshiro's Hokuto Hyakuretsu Ken, including a Temporary Bulk Change and ATATATATATATATATATATA.
  • Shock and Awe: Not for fun. Except in Episode 32 and afterwards, where it's used for fun at Ira and Mamo's expense.
  • Sleep-Mode Size: He's turned into a mouse at the end of the series.
  • Sloth: His defining vice. He is driven to avoid more confrontation with the Cures, and thus in the few times he appear, he's giving his all. But he's not strong enough, so it's always more work for him.
    • He waits until Leva and Gula ultimately fail to defeat the Precures and absorbs their evil energy.
  • Smug Snake: He thinks, he could defeat the Pretty Cures or becoming the Jikochuu's number two or even number one. But most of his plans don't work.
  • The Starscream: To Regina at least. He tries to kill her so that he could usurp her position in the hierarchy. He also thinks, he could usurp King Jikochuus position.
    • He does it again to Leva and Gula.
    • In Episode 38, he dreams of taking King Jikochuu's place. And in Episode 48...
  • Sweet Tooth: Apparently. He is often seen with lolipops.
  • Temporary Bulk Change: In Episode 38, he uses the two Blood Rings to become a muscle monster guy called Super Bel. It's utterly ineffective.
  • Trademark Favorite Food: His lolipops. He's often seen sucking them.
    • Chekhov's Gun: He kills Leva and Gula by absorbing their evil energy with his pink lollipop which turns red.
  • Villain Decay: He gets hit with this hard at the end of Episode 38 (admittedly because the Cures defeated him, but still). And in Episode 39 the Cures actually see through his Evil Plan... and take advantage of it!
    • Completely subverted in Episode 48... and double subverted next episode.
  • Voluntary Shapeshifting: In Episode 39 he's shown to, transform into other people and he can even mimic their voices. He disguises himself as Joe.
  • Would Hurt a Child: He was about to kill Ai-chan when Diamond, Sword and Rosetta came as Heart's reinforcement, judging that she's breaking the deal. However, Ai-chan saved herself.
  • You Have Outlived Your Usefulness: He kills Leva and Gula in Episode 31 after they lose their final battle.


Voiced by: Nobuo Tobita (Japanese), Todd Haberkorn (English)

A thin, androgynous man who is named after Leviathan, the demon who represents "envy". His partner is Gula. He and Gula are killed by Bel who drains their evil energy in Episode 31. His evil energy is contained in one of the Blood Rings which is worn by Ira.

Tropes associated with Leva:


Voiced by: Masuo Amada (Japanese), Jamieson Price (English)

A heavy-set man who is named after the Latin/Spanish/Portuguese word for "gluttony" (gula). His partner is Leva. He and Leva are killed by Bel who drains their evil energy in Episode 31. His evil energy is contained in one of the Blood Rings which is worn by Mamo.

Tropes associated with Gula:

  • Arc Villain: Along with Leva, he's the villain from episode 23 to episode 31 where he dies.
  • Beard of Evil: He has a small chin beard. It was forgotten in the preview before he was introduced.
  • Belly Mouth: The fusion of him and Leva has two faces that represent them. Gula's face is on the torso which has a big mouth.
  • Big Eater: He's eating, eating, eating...
  • Body to Jewel: See Leva's entry above.
  • Brains and Brawn: He has the brawn, Leva has the brain.
  • Breath Weapon: Inverted. He eats attacks and inhales them instead of breathing out attacks.
  • The Brute: Easily the biggest of the Selfish Agents.
  • Dumb Muscle: Averted. He isn't particularly dumb and has average intelligence. However, his habit of eating things like bowling pins or couches doesn't speak for his intelligence.
  • Extreme Omnivore: He can even eat the Precure attacks.
  • Fat and Skinny: The fat guy to the skinny Leva.
  • Fat Bastard: Annoy him and he tries to eat you.
  • Fusion Dance: With Leva.
  • Gluttony: His vice, introduced while swallowing a chicken whole, and can eat Precure attacks. You see him eating all the time.
  • I Am a Humanitarian: He tries to eat Cure Diamond when he attacks her. Later, he tries to eat Aguri's grandmother.
  • Killed Off for Real: Dies when Bel drains his evil energy.
  • Meaningful Name: Gula means "Gluttony" in Latin, Spanish and Portuguese.
  • No Body Left Behind: Bel absorbed his energy, leaving just dust behind.
  • Straight Gay: Suggested he's this to Leva, at least.
  • Tons Of Teeth: All his teeths are fangs.
  • Topheavy Guy: His legs are a bit short and noticeably skinnier than his muscular arms, too skinny for his fat/muscular body. Because of his legs, his arms look creepily long.
  • You Have Outlived Your Usefulness: After his and Leva's final defeat, Bel absorbs their evil energy into his lollipop, turning them both to dust.

An agent who is only seen together with the other six agents whose name is German for "lust". Lust and Gouma never actually appear in the series because they are killed by Cure Sword's seniors.

Tropes associated with Lust:

  • The Ghost: Has never appeared in the story because he's dead.
  • Killed Offscreen: By Cure Sword's senior during the invasion of Trump Kingdom, but they died, too.
  • Lust: His defining vice.
  • Meaningful Name: "Lust" (the U is not pronounced as an A) is German for "lust".
  • Sinister Silhouettes: Lust and Gouma only appear as silhouettes in the whole series.

An agent who is only seen together with the other six agents whose name is based on the Japanese word for "pride". Lust and Gouma never actually appear in the series because they are killed by Cure Sword's seniors.

Tropes associated with Gouma:

  • The Ghost: Has never appeared in the story because he's dead.
  • Killed Offscreen: By Cure Sword's senior during the invasion of Trump Kingdom, but they died, too.
  • Meaningful Name: "Gouma" comes from the Japanese word "Goman" and means "pride".
  • Pride: An agent who's literally based on pride, which is the sin he represents.
  • Sinister Silhouettes: Lust and Gouma only appear as silhouettes in the whole series.

Spoiler Character



Voiced by: Masami Iwasaki

The original origin of the Selfish, this being was sealed underneath the castle of the Trump Kingdom with the Eternal Golden Crown. It is the being the three legendary Precure defeated 10,000 years prior. Its dark essence nearly kills Marie-Ange. The King removes the Crown to save Ange, and coupled with his own selfish desires to keep Marie Ange alive, unleashes the essence from its prison. It eventually corrupts the King, turning him into King Jikochuu and kicking off the events of this series in full swing.

Tropes associated with Proto-Jikochuu: