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Happiness Charge Pretty Cure

    Megumi Aino (Cure Lovely)
Voiced by: Megumi Nakajima

The big love spreading throughout the world! Cure Lovely!

An upbeat and energetic girl, Megumi is an otherwise normal middle school student until she is hit with a Love Crystal thrown by Hime. Megumi quickly befriends the other girl and defends her from a Saiark, causing her to become Cure Lovely. She eagerly accepts her new role, and protects her city while helping Hime.

  • Action Girl: Probably has some of the most awesome attacks in the entire franchise. Eye Beams? Check. Rocket Punch? Check. A sword? Check.
  • Badass Adorable: and still look cute? Check!
  • All-Loving Hero: She is in love with love itself, and thinks that the world needs more love.
  • Ascended Fangirl: Being a fan of the Pretty Cures, Megumi is obviously thrilled to become one herself.
  • Back-to-Back Badasses: Briefly in Episode 13 with Cure Fortune when the latter is forced to join forces with her against Phantom.
  • Badass Armfold: A particularly epic one in episode 40. Note that this is done right before she sends a Saiark down to earth straight from the stratosphere.
  • Bad Liar: She made a rather poor attempt at denying her identity as Cure Lovely in front of Seiji.
  • Ballet: Her form "Super Happiness Lovely" from the movie fits this trope.
  • Batter Up!: Played with in episode 12. Cure Lovely takes on a gang of enemies with a baseball bat, but she does it the traditional way instead of simply smashing them with it (why do you think she was wearing a pink batter's helmet?). It Makes Sense in Context.
  • Beware the Nice Ones/Berserk Button: If you dare hurt anyone she loves, do be prepared to either be thrown into the air Team Rocket style or beaten to the point where you're flat as a pancake.
  • BFS: Rising Sword is a large sword made out of pink energy. Lovely can widen the blade to use it for blocking attacks.
  • Book Dumb: Episode 12 reveals that her overall test scores are the lowest in the class.
  • Childhood Friends: Seiji and Yuko have been her friends since she was younger. She says she's known Seiji since they were babies.
  • The Chosen One: When Megumi transforms for the first time, Blue remarks that the light that will save the world is born.
  • Combat Pragmatist: She's absolutely vicious when fighting. There's no other Cure who uses enemy minions as boxing gloves and yanking the wings of (supposed) Big Bad to interrupt her attacks to lay her own beat-down.
  • Cuddle Bug: She seems to be this. There are quite a few scenes of her glomping Hime... and one attempted (and failed) glomp of Fortune in episode 13. In episode 43 she hugs Queen Mirage TWICE (which was just what she needed to break free from the Deep mirror brainwashing)!
  • Expy: Of Mazinger Z, of all things. Virtually all of her Cure form's attacks are taken from the iconic giant robot (including Eye Beams, a Rocket Punch, and a chest laser fired from her ribbon), although she does also have its big brother Great Mazinger's sword.
  • Eye Beams: Her Lovely Beam attack shoots lasers turned miniature explosions.
  • Fashionable Asymmetry: In her Lollipop Hip Hop form she has a large green ribbon on the right side of her head but not on the left, wears three rather large bracelets on her right hand but just the LovePreBrace on the left, and - last but not least -on her right foot she wears a yellow boot that reaches to above her knee and has "Precure" written on it in green, pink and yellow letters while on her left foot she wears a yellow shoe.
  • For Happiness: Her motivation for become a Pretty Cure is this. She says that happiness is about everyone being happy.
  • Genki Girl: As per tradition.
  • Girlish Pigtails: In her Lollipop Hip Hop form.
  • Gratuitous Spanish: Lovely Rosa Tormenta, wielded by Cherry Flamenco.
  • Grievous Harm with a Body: Comes in via Dynamic Entry to a battle between Cure Princess and a Saiark in episode four... using two Choiarks she has by the neck to interrupt the Saiark's attack and beat it back.
  • Hard Light: Her main attack in Lollipop Hip Hop form is Pop'n Sonic Attack, where she dances, creating musical notes that drop onto the enemies, crushing them.
  • Oblivious to Love: While she can tell who Blue loves, she cannot tell for anybody else.
  • Playing with Fire: Her "Lovely Explosion Bomber" attack from episode 3: first she gathers flames with her LovePreBrace creating a large fireball, then throws it at the Choiarks causing an explosion that creates a crater in the ground. Her Cherry Flamenco form has the "Precure Passion Dynamite" attack which gathers flames around her and causes a fiery explosion. In episode 14 she use another attack "Lovely Fire Festival" creating three fire torrents around the enemy.
  • The Power of Love: She lives and breathes this, and in the penultimate episode, all the love in the world combined grants her 11th-Hour Superpower, the Forever Lovely transformation.
  • Prophetic Names: "Megumi" either means Goddess or Blessing and "Ai" means love hence her Magical Girl Warrior name Cure Lovely.
  • Rocket Punch: Lovely Punching Punch is a giant pink fist bigger than she is. And she can throw it at the enemies.
  • Spam Attack: Lovely Heart Destruction - she spams with hearts on the enemy.
  • Stepford Smiler: Episode 30 hints this, as her love freak nature is deconstructed by Phantom as Un-Lovely in that she's this way to prevent herself from being lonely and feel like she's useful to others around her.
  • Supporting Protagonist: She can be seen as filling this role in the beginning of series. However, Megumi gets a lot more focus in the end of anime.
  • Tomboy and Girly Girl: As Lollipop Hip Hop, she's the tomboy to Macadamia Hula Dance's girly girl. In The Movie, she also ends up being the tomboy to Tsumugi-chan's girly girl.
  • Tutu Fancy: Her Super Happiness Lovely costume in The Movie is excessively frilly, to the point where comparisons have been drawn with Seraphic Charm.
  • The Unchosen One: Megumi wasn't really chosen; Hime threw the Love Crystal from a building and decided that her partner would be whoever it hit.
  • Zettai Ryouiki: Her civilian form and her Cure Lovely, Lollipop Hip Hop, and Super Happiness Lovely costumes all sport Grade A.

    Hime Shirayuki/Himelda Window (Cure Princess)
Voiced by: Megumi Han

The blue wind dancing in the skies! Cure Princess!

Hime is the Princess of the Blue Sky Kingdom, who escaped when it fell to the Phantom Empire. Although she can be childish, she is shy around new people and lacks confidence as a Pretty Cure. After meeting Megumi, she begins to grow out of this and starts making friends. She also becomes a better Pretty Cure.

Hime's secret is that she freed the Phantom Kingdom from their imprisonment. It's revealed she was tricked into doing so.

  • Action Fashionista: Though she's not quite there yet.
  • Adorkable: Because of her shyness, Hime cannot talk with strangers properly and behaves awkward.
  • Ballet: What did you expect from an alternate form called "Sherbet Ballet"?
  • Berserk Button: In episode 26 beating up Seiji. An angry Hime is scarily competent!
  • Big Ol' Eyebrows: Has noticebly thicker eyebrows than other characters.
  • Blow You Away: Her main power, including Princess Tornado.
  • Character Development: At the beginning of the series Hime could barely hold her own against a Saiark, with other cures (namely Lovely and Fortune) bailing her out every time. She could also barely speak to other people without fainting from the anxiety it caused her. By episode 8 she's almost on par with Lovely in terms of fighting prowess while also slowing coming out of her shell. See Took a Level in Badass below.
  • Cool Crown: She gets one after she transforms.
  • The Chooser of The One: When told she needs a partner, she's given a stone that will lead her to her destined partner. However, she had absolutely no idea how it worked and just threw it, determining that the person it hit would be that one. It just so happened that it hit Megumi.
  • The Chosen Zero: It's hard to find Cures more pathetic than her. She repeatedly has to be bailed out by Cure Fortune, who calls her out on her lack of drive.
  • Dark Secret: Hime is hiding something from Megumi and Cure Fortune's trying to warn her for it. The secret ends up being Hime opened the Axia Box.
  • Expy: She is a lot like Cure Marine, if Marine was a spoiled brat. And she's as weak as Cure Blossom was at first.
  • The Fashionista: She has strong sense for fashion, reflected by her outfits. She also chooses Megumi's new clothes.
  • Finger Gun: Does this during her In the Name of the Moon speech.
    • Chekhov's Gun: In which she uses said blast to blow away a Saiark in episode 23.
  • Fist Of Enthusiasm: She ends her In the Name of the Moon speech with this particular pose.
  • Friend or Idol Decision: After one last victory, Hime ends up with enough cards to make a wish. However, she ends up finding out that Iona's in danger inside the Pretty Cure Graveyard, powerless and at Phantom's mercy. She ends up leading the charge to rescue Iona and gives her cards to Iona so she can make a wish of her own, which she uses to repower herself.
  • Get a Hold of Yourself, Man!: In episode 30 Hime pinches Megumi to break her out of a Heroic BSoD.
  • Girlish Pigtails: Her default hairstyle as Cure Princess. Also sports braided twintails in her Macadamia Hula Dance form. She would also don pigtails during sports activities
  • Gratuitous English: Often slips into this.
  • Heroic BSoD: Hime goes into this when Iona reveals that Hime opened the Axia Box. Despite Yuko trying to calm Hime, it gets even worse when Megumi begins to grow attached to Iona.
  • I Choose to Stay: Even after her kingdom is restored and the bad guys are out of the picture for good, Hime still decides to continue living a normal life alongside her friends in the finale, much to their delight.
  • Impersonating an Officer: In episode 5, when dressing down a litterbug.
  • Involuntary Dance: In her Macadamia Hula Hula form, which causes everyone in the vicinity to dance.
  • Jerk with a Heart of Gold: She may be spoiled and selfish, but she"s a nice girl on the inside.
  • The Lancer: Downplayed, while Hime is spoiled and shy in contrast to the energetic Megumi, she shares her love of fashion with her.
  • Large Ham: When she gets excited about something.
  • Light Feminine and Dark Feminine: As Sherbet Ballet, she's the light to Cherry Flamenco's dark. She's also the light to Iona's dark as a Pretty Cure.
  • Lonely Rich Kid: A significant part of her character, at least initially. She has no friends and thus keep losing the fights against Saiarks. Blue tell her to make some friends, and Megumi is her first.
  • Lovable Coward: At the beginning of the series, she's scared to face the Saiarks, but she always tried to fight again and again.
  • Meaningful Name: "Hime" is Japanese for princess, while "Shirayuki-hime" is "Princess Snow White", which is what Snow White is known as in Japanese. It's eventually explained that Hime deliberately chose her Japanese name to reference Snow White.
  • Multiform Balance: Outside of her original Cure form, Hime has two alternative forms thanks to the Precures. Her first form is ''Sherbet Ballet'', a Glass Cannon form that gives her ice powers that can decimate armies of Saiarks, but has low defense as a cost. Her second is ''Macadamia Hula Dance'', A Squishy Wizard form that doesn't do too much damage or increase her physical abilities, but has powers, and her dance makes everyone around her dance and get tired.
  • Must Make Amends: This is the main reason why she's a Cure at all despite her incompetency.
  • Ms. Imagination: Hime often lets her creative mind overshadow actual logic and reality, which hinders her a lot and causes funny drama. However, it also gives her new ideas and strategies for fighting the Saiarks.
  • My God, What Have I Done?: This is her reaction when Iona Hikawa tells the other Cures what her Dark Secret is. Justified because Iona lets Hime and the others know that she will never forgive her for it and will not let her forget it.
  • Nice Job Breaking It, Hero!: Doesn't matter if you didn't mean to to harm anyone by it, it was still stupid to open the stupid Axia Box in the first place.
  • Not Now, Kiddo: When Iona finally asks why she opened the Axia Box and then questions why didn't she say anything, Hime tells her that she tried to, but Iona was too busy chewing her head off. Iona's quite ashamed at that.
  • Odango Hair: A single heart-shaped bun, in her Sherbet Ballet form.
  • Overly Long Name: Her real name is Himelda Window Cure Queen of the Blue Sky.
  • Parental Abandonment: Her family and the inhabitants of her kingdom are trapped in a mirror.
  • Poor Communication Kills: Jumps to conclusions when she sees Lovely and Fortune together, even imaginating the former deciding to disband the team in favor of teaming up with the latter, when Lovely approaches her. This leads Hime to assume that and runs away from her and wails about it without giving her the chance to explain or express herself, straining their relationship even more.
  • Rapid-Fire Fisticuffs: Her Princess Dangan Machinegun, only she fires energy blasts instead of just punching.
  • Rapunzel Hair: Even in civilian form her hair still manages to be absurdly long.
  • Rocket Punch: Her Princess Twin Magnum Punches, generates two giant blue fists that she fires at her enemies.
  • Romantic False Lead: To Seiji. She's not in love with him, she just realizes Blue and Seiji is head over heels in love with Megumi.
  • Royal Brat: Between her generally spoiled attitude and her tenuous grasp of reality, she comes off as this. At the same time...
  • Shrinking Violet: Too shy to speak a word to most people...that is, until the subject of fashion comes up. Then she becomes a straight up Motor Mouth, gushing passionately about it.
  • Shy Blue-Haired Girl: See Shrinking Violet above.
  • Socially Awkward Hero: When Hime transfers to Megumi's school, she's so cripplingly shy she can't pronounce her own name. When a huge crowd of kids gather around her in interest, she faints from fear and anxiety, then proceeding to run to the nurse's office.
  • Sweet Tooth: She's a big fan of Yuko's sweets.
  • Tights Under Shorts: During one training sequence in episode 25.
  • Tomboy and Girly Girl: As Macadamia Hula Dance, she's the girly girl to Lollipop Hip Hop's tomboy.
  • Took a Level in Badass: The entire series is showcasing Hime's evolution from pathetic to awesome. Take her first appearance in episode 1 where Cure Fortune has to bail her out and take her appearance in episode 23 where she's the one pulling the Big Damn Heroes moment.
  • Took a Level in Kindness: After being forced to be kicked out of her kingdom, Hime starts out as a whiny and weak person who is self-egocentric and bit snobby claiming that she needs no help from her friends but Megumi makes her understand and reflect on herself that not all things can be achieved by themselves but with help from true friends, it's possible. In episode 34, as she volunteers for the School Cultural festival, she realizes that even though she holds the official title of being a princess, she must put herself in everyone's shoes below her noble rank that helping and working together as everyone will make them and also herself happy granting her the Innocent Form to be strong.
  • Trademark Favorite Food: Loves pancakes and Yuko's sweets.
  • Tutu Fancy: Her Sherbet Ballet costume has Frills of Justice and a little bag at the hip. Then there's the ankle pompons and her hairdo, which features two ankle-length sidetails. Considering that she debuted in episode 4, she's lucky to not get into a nasty accident doing her icy "Arabesque Shower" attack in that getup. There's a reason she provides the current page image.
  • Unwitting Pawn: A sad voice lured her into opening Axia Box, playing on her innocence completely.
  • Worf Barrage: Her Princess Ball has almost never worked... until Episode 24.
  • You Gotta Have Blue Hair: Like most blue Precures.
  • Zettai Ryouiki: As Cure Princess, Grade A.

    Yuko Oomori (Cure Honey)
Voiced by: Rina Kitagawa

The light of life from the Earth that bears fruit! Cure Honey!

One of Megumi's childhood friends, Yuko is a kind and compassionate girl who's always willing to give out candy. She works at her family's takeout meal shop, which means that food is a large part of her life.

When fighting a Saiark, Megumi and Hime are helped by an unknown Pretty Cure, Cure Honey. Honey soon reveals herself as Yuko, who gained the power to become a Pretty Cure from one of Blue's Love Crystals. She then joins the others two Cures.

  • Affectionate Nickname: Megumi calls her "Yu-Yu".
  • Badass Adorable: Obviously!
  • Battle Baton: Her weapon of choice is the Triple Dance Honey Baton, which has three modes: "baton", "ribbon", and "maracas". It can also be used as a microphone.
  • Blunt "Yes": When she confirms that she is indeed Cure Honey.
  • Cannot Keep a Secret: Blurts out that she invented the song used to save the girls in episode 10. Hime and Megumi are quick to put two and two together.
  • Childhood Friends: With Megumi and Seiji.
  • Death from Above: Her Sparkling Baton Attack, drops a rather large Four Leaf Clover from the stratosphere.
  • Dual Wielding: Her Triple Dance Honey Baton can switch into maracas.
  • Early-Bird Cameo: She has a cameo appearance in Pretty Cure All Stars New Stage 3, but doesn't show up in the series until Episode 9, two weeks after the movie aired.
  • Ear Worm: Her songs are so catchy that in Episode 10 Hime starts complaining about hearing it because when she does, she can't think about anything else.
  • Enthralling Siren: Her Siren-like singing power as Cure Honey can strengthen Cure Lovely or Cure Princess and subdue Choiarks.
  • Feminine Women Can Cook: Taken Up to Eleven in that food is basically her life. She even has an entire song dedicated to her love for rice, and weaponizes it.
  • Flash Step: Honey Teleport, used in her formal intro episodes to dodge attacks that would have disrupted her song.
  • Four-Leaf Clover: Her main symbol is a four-leaf clover, she wears clover-shaped earring in cure form, her transformation has four-leaf clovers in the background, and her main finisher is a giant energy cloverleaf. Whether the clovers have any special meaning beyond that remains unknown.
  • Girlish Pigtails: In her Popcorn Cheer form.
  • Goomba Stomp: This is how Cure Honey makes her appearance in Pretty Cure All Stars New Stage 3, stomping on a monster that captured Guren and Eren.
  • Hair of Gold, Heart of Gold: After transformation, from brown to blond.
  • The Heart: She often tries to calm the others and full of the sympathy to the enemies.
  • Heart Beat-Down: "Ribbon Heart Explosion" creates an exploding heart that blows enemies away.
  • Impossibly Cool Weapon: It works as a baton, maracas, a ribbon and even a microphone.
  • Invisible Backup Band: She's accompanied with one of these during her introductionin the show proper.
  • Light 'em Up: Her main power as Cure. She even have healing powers to encourage her friends.
  • Light Feminine and Dark Feminine: The light to Iona's dark.
  • Lost Food Grievance: In episode 11 she offers Namakerda a piece of candy. He knocks it out of her hands, and she makes a leap to save the candy from hitting the ground. She then chastises the villain for wasting food, among other things.
  • Magic Music: As Cure Honey. She can use singing to power up Lovely and Princess or subdue Choiarks.
  • Mysterious Protector: In her first in-show appearance as Honey, she helps the Cures fight a Saiark and then leaves without revealing her identity. She repeats this in the next episode, but then the Cures discover who Honey is. In the episode after that Hime calls her out on this. Yuko explains that she was invoking this trope to get all the "yummy parts"... and she was feeling embarrassed about revealing her identity to the others.
    • Episode 28 reveals that she actually goes around the world helping Pretty Cure in danger.
  • Nice Girl: One of the nicest Cures in the franchise.
  • No Kill Like Overkill: Her Sparkling Baton Attack, where she summons a giant energy cloverleaf that crashes to the Earth on top on the monster. It's the only shown finisher capable of purifying multiple targets.
  • Obsessed with Food: As mentioned several times already, food is pretty much her life. Though she doesn't necessarily think about eating all the time, she does make a lot of analogies that involve food and her Magic Music song is about how good rice is.
  • Overly Long Name: Her weapon is called the "Triple Dance Honey Baton".
  • Power Makes Your Hair Grow: She takes it to the biggest extent of her team. In her civilian form her hair is fairly short, but as Cure Honey she has a large, wavy ponytail.
  • Punny Name: Her family name, "Oomori", is a homonym in Japanese for a large serving of food.
  • Shrinking Violet: Her reason for not revealing her identity as Cure Honey to Megumi and Hime is this.
  • Sixth Ranger: She officially joins the duo in episode 11.
  • Supreme Chef: She cooks very tasty dishes. The family-owned shop "Oomori" enjoys a great popularity from children to celebrities.
  • Team Mom: She is very mature for her age and is always ready to cheer up her friends like a mom.
  • Technical Pacifist: The first Pretty Cure to do so. Two episodes since she showed up and she never raised her fists, instead singing to pacify her opponents and strengthen Lovely and Princess, though she will throw and slam Saiarks to the ground. It's not until episode 11 when she uses a form change attack and a finishing move, and even then she tried using her singing first. By the latter half of the series, she starts fighting for real, throwing her first punch in the same episode that she gains her Innocent Form.
  • Trademark Favorite Food: Rice, to the point that she write an entire song about it.
  • Zettai Ryouiki: As Cure Honey, Grade C.

    Iona Hikawa (Cure Fortune)
Voiced by: Haruka Tomatsu

The star of hope that glitters in the night sky! Cure Fortune!

Cure Fortune is a powerful and solitary Pretty Cure that fights in Pikarigaoka City. She treats Cure Princess with nothing but contempt. Initially even Blue doesn't know who she is, but she reveals that she is the younger sister of Cure Tender, a Pretty Cure that was captured by Phantom. Having taken her sister's PreCards, she is fighting to rescue her sister.

Iona is introduced as a high-achieving student who goes to Hime and Megumi's school. Iona is also an accomplished martial artist, as her grandfather runs a karate dojo. After several encounters with Happiness Charge Pretty Cure, Iona reveals that she is Cure Fortune, and asks Megumi and Yuko to work with her. However, she refuses to work with Hime as she blames Hime for her sister's imprisonment.

After a series of events, Iona loses her transformation PreCards to Phantom. In order to make amends, Hime gives Iona enough PreCards to make a wish. Iona realizes that she wants the power to save everyone and wishes to become a Pretty Cure again. Afterward, she makes up with Hime and joins the group.

  • Academic Athlete: She is famous in her school for being both academically and athletically talented.
  • Aloof Ally: She antagonizes Princess, and seems more intent on helping herself and not the other Cures. In Episode 13 she admits that she's stronger when she fights together with Cure Lovely, but still goes back to being aloof at the end of the episode.
    • In Episode 19 she sees that there is value in teamwork, as the other Cures can watch her back while she fights. At the end of the episode she reveals her identity to the others and asks Megumi and Yuko to join her. However, she muses that with the Cures watching her back she can focus on getting stronger, which suggests that her actions are out of selfishness.
    • She ultimately moves out of this in episode 22.
  • Back-to-Back Badasses: Briefly in Episode 13 with Cure Lovely when she is forced to join forces with the latter against Phantom.
  • Big Damn Heroes: Seems to be her specialty. Does one for Cure Princess in Episode #1, for Lovely and Princess in #8, for Lovely in #13 and #20, and for Lovely, Princess, and Honey in #19.
    • Inverted in Episode 22 where the Cures do one for her.
  • Break the Badass: Episode 22 has Iona left something of a broken mess as Phantom destroys her PreCard then tells her that the reason for going after him was wrong because it was her that got Maria captured.
  • Break the Haughty: She treated Hime poorly, then Phantom kicked her ass so bad at the cost of her Pre Cards, that, along with the reveal of the truth behind her sister's downfall, reduced her to sort of a broken shell of her former self.
  • Cain and Abel: With Maria Brainwashed and Crazy...
  • The Cameo: There are some episodes where she does not have a proper appearance.
  • Cassandra Truth: Her warnings to Megumi about Hime. So far, Megumi hasn't bought it. And when she finally reveals why Hime is so horrible, Megumi accepts it, but doesn't turn against her as she hoped.
  • Comically Serious: Best shown in episode 24, where she genuinely tried to hone her skills with her Fortune running around with an ordinary tambourine.
  • Curb-Stomp Battle : She effortlessly beats up two Saiarks at the same time? She even does it with style!
  • Dark Secret: For all of her blame towards Hime, she has it just as worse: she's the reason her sister got captured - she followed her into a fight between her and Phantom and Maria took a hit meant for her and was captured.
  • Defrosting Ice Queen: After episode 22, she mellows out quite considerably due to her epiphany and near-loss to Phantom.
  • Deuteragonist: To Hime's hero.
  • Dynamic Entry: Cure Fortune seems to love this trope. All of her Big Damn Heroes moments start with a Dynamic Entry.
  • Everything's Better with Spinning: Her Starlight Ascension finisher incorporates several pirouettes in succession.
  • Fortune Teller: As Miss Fortune in Episode 8. Referenced in Episode 27 when she offers to read Hime's fortune.
  • Full-Name Basis: Refers Hime by her full name until the latter tells her to stop.
  • Good Feels Good: An odd heroic version. When Iona's repowered, she comes to realize that these powers aren't ran on hate or anger, but love and caring and she enjoys that feeling.
  • He's Back: Once repowered, she finally turns the tables on Phantom, going so far as to nearly purifying him.
  • Heir to the Dojo: Iona's grandfather runs a karate dojo, and Iona herself is a martial arts practitioner.
  • Heroic Lineage: Her sister was a Cure before her and there's hints that her Cure Fortune powers are actually a form of Take Up My Sword.
  • Hypocrite: In the soccer episode, she berates Hime and the other cures for the lack of teamwork, while refusing to act as part of a team herself. Even though at the end of the episode she says she's learned the value of teamwork, we don't actually see it on screen.
  • It's Personal: She has a grudge against Phantom for taking away her sister, Maria, who was Cure Tender.
  • Jerk with a Heart of Gold: Even before her near-lose in her second battle with Phantom, she was strict, fierce, and initially hostile to Hime for her Dark Secret, but was still civil and kind towards other civilians.
  • Large Ham: Every Cure is hammy when calling their attacks, but among the Happiness Charge Pretty Cures, Cure Fortune takes the cake.
  • Leitmotif: "Cure Fortune no Tema" ("Theme of Cure Fortune"). An asskicking song that is played whenever she shows up in a fight.
  • Light Feminine and Dark Feminine: The dark to Yuko's light. Particularly as a Pretty Cure, she's also the dark to Hime's light.
  • Mid-Season Upgrade: Phantom destroys Iona's old Cure Fortune PreCard, only for Hime to surrender her gathered cards to Iona to restore them and get a new transformation device.
  • Musical Assassin : After episode 22, her transformation item is a piano, and she attacks using a tambourine.
  • My God, What Have I Done?: All of the times she's attacked Hime for her Dark Secret, she comes to realize that one of them wasn't her fault - Maria's defeat and capture was Iona's fault. Later, after she finds out Hime's reason for opening the box of Axia. She laments on not listening to her
  • Not So Above It All: It's subtle, but in episode 24 she's just a bit too interested in practicing dramatic superhero poses. And her training camp ends up looking more like a game of pretend.
    • She also gets embarrassed whenever someone's love life is mentioned.
  • Purple Is Powerful: Follows this tradition after the extraordinarily strong Milky Rose, the powerful Cure Moonlight, and the more experienced Cure Sword.
  • Remember the New Guy?: When Iona is introduced in episode 8, Megumi explains to Hime that she's a girl from the class next to theirs. Iona had not been seen before that point. Though they're not really trying to hide her identity as Cure Fortune.
  • The Rival: Initially, she's completely antagonistic to Hime and Megumi to a lesser extent. This was because she also wanted to use the wish to save her sister and her grudge against Hime for opening the box that the Phantom Empire was trapped in only made things worse until they got along.
  • Serious Business: For her Bargain deals.
  • Star Power: Her main symbol is a star, she wears star-shaped earring in cure form, and her attacks include Fortune Star Burst and Precure Stardust Shoot. Whether the stars have any special meaning beyond that remains unknown.
  • Tagalong Kid: Deconstructed as shown in episode 22 that her attempt to follow Cure Tender during her fight with Phantom has caused Tender to taking the blow towards her to get captured in the first place.
  • Took a Level in Badass: She was always badass, but in episode 22 onwards, after losing her old powers, she gains the Fortune Tambourine, a much stronger finisher move and her own Form Changes. She also accepts her failures & mistakes and becomes a better person and Cure.
  • Took a Level in Kindness: Initially, Iona acted antagonistic towards Hime due her Dark Secret about opening Axia, also unwilling to listen to her reasons why she did it. However, after losing her old powers to Phantom, she realizes her mistakes and finally forgives and apologizes to her for her antagonistic behavior and becomes friends with her.
  • Tsundere: Non-romantic example. Post Took a Level in Kindness, she cares for her new friends, but will still act rude and standoff-ish even though they know the truth about how she feels towards them.
  • Viewers Are Goldfish: Megumi actually re-introduces Iona in episode 9. Justified since Hime didn't seem to remember her name.
  • What Is This Thing You Call "Love"?: After an incident in which a boy smitten with her is captured due to her rejecting him, she outright admits that she just doesn't understand concepts like "love" and "going out" just yet. Makes sense with all of the hell she went through.
  • What the Hell, Hero?: She really lays Hime out after having to bail her out for the umpteenth time.
  • When She Smiles: Well, if the scene involving her giving encouragement to Kazumi in Episode 9 is any indication...
  • The Worf Effect: In episode 13, she steps in when Lovely can't defeat Phantom... but Phantom proves to be too strong for her.
    • Again in episode 22, she loses to him again due to her fighting alone.
  • World's Strongest Woman: Deep Mirror confirms that the strongest Pretty Cures are in Pikarigaoka, and Miyo Masuko confirms Cure Fortune as the strongest Pretty Cure in Pikarigaoka. Even Phantom admits that she is stronger than the Pretty Cures he has fought.
  • Zettai Ryouiki: As Cure Fortune, Grade A.



Voiced by: Naoko Matsui

Hime's fairy companion.

  • Servile Snarker: To Hime. She cares for her but is more than willing to call the girl out on her immature behavior.
  • Tomboy and Girly Girl: The Girly Girl to Glassan's Tomboy.
  • Verbal Tic: She finishes almost all of her sentences with "~desu wa".

Voiced by: Miyuki Kobori

Iona's fairy companion.


Voiced by: Shouma Yamamoto
The god/spirit of the Earth. Using magic mirrors, he can view almost anything and go to almost anywhere on the planet. He often stays at the Blue Sky embassy in Japan, where Hime and Ribbon live. Almost all of the Pretty Cures of the world received their powers from one of his Love Crystals.
  • Big Good: He's God of Earth and has contact with (almost) every Precure, who got their powers from him, and he supports them.
  • Bishōnen: A effiminate and good looking man.
  • But Now I Must Go: In the final episode, he leaves with Mirage to rebuild Red's planet.
  • The Chooser of The One: Kinda. He spreads Love Crystals throughout the world. A girl who touches a Love Crystal becomes a Pretty Cure if they have overflowing love in their heart.
  • Dark and Troubled Past: Episode 13 definitely reveals he has one, and it involves Queen Mirage and Phantom. It turns out he used to be very close to the girl Mirage used to be; his rejection of her love turned her into Queen Mirage. He fixed that in episode 43, admitting his love for her since they first met.
  • Hypocrite: Though he bantered early on about how Precure cannot fall in love, it's obvious he has something for Megumi. However, it may have been he was projecting his old feelings from Queen Mirage towards Megumi. Lampshaded by the girls in episode 44.
  • Magic Mirror: He uses mirrors to travel and see the world. It can also show visions from the past.
  • May–December Romance: His feelings towards Megumi.
  • Non-Action Guy: He apparently lacks the power to fight, but he can weaken evil magic.
  • Not So Omniscient After All: He admits he doesn't know some things, like where Cure Fortune got her powers.
  • The Omniscient: He can see nearly everything through his mirrors.
  • Physical God/Nature Spirit: The Japanese word kami can refer to either.
  • Reasonable Authority Figure: While he knows their importance to protecting the world from the Phantom Empire, Blue has often made it clear that he doesn't want the Cures' personal lives to be sidelined for the sake of their duties. He has Hime enrolled at Megumi's school so she would overcome her shyness and was willing to suspense Megumi from being a Precure when it came to light her studies were slipping.
  • You Gotta Have Blue Hair: His hair is brighter than Hime's but a bit darker than Cure Princess'.

    Seiji Sagara
Voiced by: Ryousuke Kanemoto

One of Megumi's childhood friends, Seiji's hobby is martial arts. In fact, he goes to the dojo run by Iona's grandfather. He quickly discovers that Megumi and Hime are Cure Lovely and Cure Princess, and offers to help keep their secret.

  • Academic Athlete: He is a black belt karateka, and in episode 12 he scores the second best test score.
  • Badass Normal: He knows martial arts, and is skilled enough to hold off the Mooks.
  • Big Brother Mentor: As a black belt karateka, who teaches some newbies (like Megumi and Hime) a bit of karate. In episode 12, he helps a classmate learning math and motivates him.
  • Brainwashed and Crazy: In the final arc, he's put under Red's control via a red crystal.
  • Celibate Hero: Far from being the hero, but most definitely celibate, as he prefers to focus on his martial arts training, despite being popular with the girls.
    • Episode 25 reveals that he's not as celibate as he seems, though...
  • Childhood Friends: Megumi and Yuko have been his friends since he was younger. Megumi says they've known each other since they were babies.
  • Colour-Coded for Your Convenience: Despite not being a cure himself, he is usually associated with the color red through his regular clothes.
  • Like Brother and Sister: With Megumi. When Blue asks if they're going out, both of them calmly deny it, and Megumi outright says their like siblings. About midway through the series, it's revealed that Seiji actually has feelings for Megumi after all.
  • Muggle Best Friend: Has no powers, but is still willing to help the heroes.
  • Nice Guy: Seiji's caring, friendly, and loving to everyone. Even when he's selfish, it's only out of love for those he cares about.
  • Secret Keeper: Only because Hime and Megumi transformed in front of him.

    Miyo Masuko 
Voiced by: Sachiko Kojima
A reporter with her own TV show "Pretty Cure Weekly", which is focused on all the Pretty Cures in the world. Her reporting brings her into contact with the Happiness Charge Pretty Cures.

    Maria Hikawa (Cure Tender) 
Voiced by: Sanae Kobayashi
The sister of Iona Hikawa. Before the beginning of the series she was defeated and imprisoned by Phantom. Iona took her Transformation Trinkets to become Cure Fortune.

Late in the series, Queen Mirage brainwashes Cure Tender to be her servant. However, she is purified by Happiness Charge Precure and returns to normal.

  • The Ace: Is regarded by several characters to have been one of the strongest Precures and one of the few who could fight Phantom on even footing.
  • Brainwashed and Crazy: In episodes 37-38.
  • But Now I Must Go: After she's freed, Maria decides to visit her parents in America. She feels that with Happiness Charge Precure protecting Pikarigaoka her powers are better put to use elsewhere.
  • Chekhov M.I.A.: For Iona.
  • Good Eyes, Evil Eyes: She normally has Tareme Eyes, but when brainwashed, she has Tsurime Eyes.
  • Living MacGuffin: Iona's goal is initially to free her sister from the Phantom Empire.
  • One-Man Army: One episode after being freed from her brainwashing, she is shown effortlessly purifying three Saiarks simultaneously.
  • Unexplained Recovery: It's never shown how she got her powers as Cure Tender back after Phantom destroyed her cards when Iona was using them.
  • Worf Had the Flu: She was the most notable victim of the Precure Hunter, but it was because she performed a Heroic Sacrifice to save her sister.

Phantom Empire

The villains. Many years ago, they were sealed away in the Axia Box. When the Box was opened, they came out to spread misfortune and remake the world in their image. They currently reside in the Blue Sky Kingdom, which has been completely transformed.

    Queen (Cure) Mirage 
Voiced by: Mariko Kouda
The ruler of the Phantom Kingdom. She wishes to spread sorrow throughout the world, but generally lets her minions do all the work.

300 years ago, she was a shrine maiden and Pretty Cure in Pikarigaoka who fell in love with Blue. Despite returning her feelings, he refused her under the belief that, as a God, he can't favour a specific person. Near the end of the series, she returns to her previous self after being purified by the Cures and Blue finally gets the chance to admit that he still loves her.

  • Big Bad: As queen of the Phantom Empire, she is the main villain. Except that she's not.
  • Blonde, Brunette, Redhead: She's all due to her three identities, with her evil self, Queen Mirage as the Blonde, her normal good self as the Brunette, and her Cure form, Cure Mirage as the Redhead.
  • But Now I Must Go: In the final episode, she leaves with Blue to rebuild Red's planet.
  • Elegant Gothic Lolita: Her costume.
  • Evil Counterpart: As Queen Mirage, she is generally to all the Pretty Cures.
  • Fallen Hero: Or rather "Fallen Pretty Cure", due to being corrupted by Deep Mirror and turns into the evil Queen Mirage after Blue left her after her mission as a Cure is done.
  • God Save Us from the Queen!: She is the queen of the evil Phantom Kingdom. But not the one in charge as she believed.
  • He's Back: After being purified, she becomes Cure Mirage once again.
  • I Want Them Alive: Blue seems to think Mirage wants him alive, and convinces Phantom of this in episode 13 in order to get him to stop fighting Lovely and Fortune.
  • Magical Girl: She used to be a Precure known as Cure Mirage. However, she becomes this once again during the final battle against Red.
  • Miko: Episode 13 reveals that she used to be this in the past, when she was younger. in episode 43, she returns to this form after being purified by the Cures.
  • Nietzsche Wannabe: Her New Era Speech at the beginning of the series.
    Love, courage, kindness, happiness— all are illusion!
  • Orcus on His Throne: One of the Big Bads who plays it straight. In her case, it's definitely laziness.
    • It's later suggested that Deep Mirror is keeping her in one place so she can remain under his influence.
  • Power Glows: When Deep Mirror exerts his control over her.
  • Psycho Ex-Girlfriend: They were never officially together, but she certainly didn't take Blue's rejection well.
  • Puppet Queen: Episode 29 reveals that she's little more than Deep Mirror's puppet.
  • Royal Brat/Evil Is Petty: She generally comes off like this. She gives big nihilistic speech, but her daily behavior is that of a spoiled kid.
  • Villainous Breakdown: When Megumi reads her the riot act about her actions, she gets pissed and tries to kill all four Cures. Blue pulling them back to Earth is what spares them.

    Deep Mirror/Red
Voiced by: Kazuhiko Inoue

A talking mirror that advises Queen Mirage. Actually, he controls Mirage and the generals.

His true identity is Red, a god that opposes Blue. And his brother.

  • The Anti-God/Satanic Archetype: He's Blue's opposite and rival. In the last episode, turns out he and Blue are actually brothers.
  • Arch-Enemy: Of Blue. Everything he does is to torment him.
  • Big Bad: The real source of the Phantom Empire's evil.
  • The Corrupter: Red brainwashes people, preferably people close to Blue, with the The Power of Hate.
  • Cynicism Catalyst: The red planet Red was devoted to protecting was destroyed. This convinced him that love was worthless and everything eventually ends in despair.
  • Driven by Envy: The major factor behind Red's trying to destroy the Earth is because his planet is long dead while the Earth is still full of life.
  • The End of the World as We Know It: His ultimate goal is to destroy the world Blue protects and nurtures.
  • Evil Counterpart: Essentially, he's the anti-Blue. They're both related to the use of mirrors and function as advisors to the people on their side. As it turns out, he's a god like Blue, and they even look alike.
  • The Faceless: Until episode 44 he was mostly shown from the back and his Face Framed in Shadow
  • Good Old Fisticuffs: He fights the Precures through hand-to-hand combat, despite being a god.
  • Heel–Face Turn: Thanks to Forever Lovely in the final episode.
  • Magic Mirror: Continuing with the Snow White references, the evil queen has a mirror as her adviser.
  • Man Behind the Man: He's the real ruler of the Phantom Empire; Queen Mirage is little more than a puppet to him.
  • Mind Control: How he controls Mirage. He also uses this to stop the Phantom Generals from being purified by the Pretty Cure. He actually keeps them from being happy.
  • The Power of Hate: The source of his power, in contrast to Blue and the Precures' Power of Love and Friendship.
  • Slasher Smile: Courtesy of its reflection. The man in the mirror has a Psychotic Smirk instead.
  • Sinister Silhouettes: Inside the mirror is the silhouette of a figure who looks like Blue from the back.
    • You Don't Look Like You: The silhouette has a diferent design in episode #29. As it turns out, Red has two outfits, so it could just be a costume change.
  • Villain Override: Does this to the other villains when the Cures try to purify them.

Phantom Generals

Voiced by: Tetsuo Kanao

The first general encountered. Namakelder is a bug-like man who really doesn't want to do anything. His Saiarks create mold.

Voiced by: Akemi Okamura

The second general encountered. Hosshiiwa is extremely selfish and has her Choiarks wait on her hand and foot. Her Saiarks turn things into sweets.

Voiced by: Takehito Koyasu

The third general encountered. Oresky is extremely arrogant and can't stand anyone having more motivation than he does. His Saiarks create barren wastelands.

    Pretty Cure Hunter, "Phantom"/ Phan-Phan
Click here  to see his Cure Unlovely form
Click here to see his true form 
Voiced by: Hirofumi Nojima

A powerful "Pretty Cure Hunter" who has been trained specifically to defeat the various Pretty Cure around the globe. He is utterly devoted to Queen Mirage and has a seething grudge against Blue. His Saiarks create crystals.

  • Badass Longcoat: A badass guy with a white coat.
  • Berserk Button: He loathes Blue for spurning Mirage and breaking her heart.
  • Cool Sword: He has a glowing red sword, but, according to him, he rarely uses it.
  • Curb-Stomp Battle: Whenever he's seen fighting against a single Precure, he usually wins with his opponent providing no effective resistance.
    • This gets turned on him in Episode 22 as Cure Fortune, repowered and with a new purpose, finally turns the tables on Phantom and nearly purifies him.
  • The Dragon: Queen Mirage's most capable and powerful underling.
  • Establishing Character Moment: At the beginning of episode 13 he fights a Precure on his own, survives her attacks without a scratch, and proceeds to defeat her and trap her in a mirror, making him the first villain in the show to actually defeat a Precure, not just come close.
  • Evil Redhead: He is a major villain and has red hair.
  • Expy: He's The Dragon, so strong that he doesn't need to rely neither on the Monsters of the Week nor the Terrible Trio to defeat the Precure, and he has a grudge against a certain person. In short, he's a Gender Flipped version of Dark Precure.
  • Fairy Companion: His original identity is Cure Mirage's fairy, PhanPhan.
  • Flash Step: One of his main skills is to dodge attacks at high speed.
  • Gender Bender: In episode 30 he rips off part of Lovely's shadow and wears it, becoming the female Un-Lovely.
  • Hero Killer: An non-mortal version, but he imprisons other Cures in mirrors. Four episodes since his introduction, he has defeated at least eight Precures, and it's known that there are more of them he defeated.
  • Hunter of Monsters: Precure Hunter. And he does his job well.
  • I Am Not Left-Handed: It takes a Combination Attack from Lovely and Fortune to reveal that he had been holding back the whole time.
  • I Choose to Stay: In the final episode he chooses to stay on Earth when Mirage leaves to rebuild Red's planet. He ends up living with Yuuko.
  • Knight of Cerebus: Things get serious when he's around.
  • Luckily, My Shield Will Protect Me: The red gauntlet of his left arm is his shield, which he uses to protect himself.
  • Nice Hat: Wears a snazzy top hat as PhanPhan
  • Not So Stoic: He doesn't show much emotion, but he is really enraged if Blue ever mentions Queen Mirage's name.
  • Oh, Crap!: When Cure Fortune nails him with the Starlight Ascension attack after her repowering, he's holding it back until Fortune nails him with the rest of the attack, causing his eyes to go wide as he's dealt his first defeat.
  • Red Baron: He's called the "Precure Hunter".
  • Ridiculously Cute Critter: His true form.
  • This Was His True Form: After being defeated, he returns to his original form...a fairy.
  • Undying Loyalty: 100% devoted to Queen Mirage, no matter what. As is expected of a fairy companion.
  • You Are Who You Eat: An interesting variation, as he absorbs Cure Lovely's shadow to transform into an evil sadistic version of her.
  • Villainous Crossdresser: As Cure Un-Lovely.



The Mooks of the villains.

  • Cool Shades: Just like their monster of the week counterpart.
  • Degraded Boss: They look like smaller, mass produced versions of the Saiarks
  • Good Colors, Evil Colors: They're usually black and wear red sunglasses but they'll turn white with pink sunglasses after being purified.
  • Laughably Evil: A pair of them were even used to punch a Saiark by Cure Lovely. Repeatedly.
  • Meaningful Name: Their names roughly translate to "kinda bad" due to them being small versions of the Saikars.
  • Mooks: They're small mass produced versions of Saiarks and they're mostly used for Zerg rushes.
  • Not-So-Harmless Villain: To humans, with their electric powers.
  • Pokémon Speak: The only thing they say when they speak is "choi".
  • Shock and Awe: They can fire lightnings from their hands.

Voiced by: Takuya Masumoto

The Monsters of the Week of the series, who are summoned by the Quirky Miniboss Squad.

Movie characters

    Tsumugi Orihara 
Voiced by: Yui Horie

The title character of The Movie, Ballerina of the Doll Kingdom. A young doll from the Doll Kingdom (or so it seems) who loves dancing.

  • Ballet: She's a classically trained dancer. However, in the real world, whatever aspirations she may have had were crushed when she lost the use of her legs.
  • Deal with the Devil: Kinda. Black Fang creates the Doll Kingdom, a world where Tsumugi isn't paralyzed. He then tells her that the world will last until the Precure destroy him. While she isn't seen making a deal, the spirit of the trope is still there as Tsumugi plots to trap the Precure.
  • Despair Event Horizon: By the start of The Movie, she has already reached this point with the loss of her dream. It made her the perfect Unwitting Pawn for Back Fang.
  • Ill Girl: Of the paralyzed variety, thanks to Black Fang striking in the middle of one of her classes. It's reversed at the end, though.
  • Prefers the Illusion: Tsumugi could care less about the PreCures' "real world" because there, she can't dance.
  • Tomboy and Girly Girl: Girly girl to Megumi's tomboy.
  • Tutu Fancy: She's shown dancing in her princess gown, but while it's possible to do ballet in such a dress in Real Life, it'd look more like it did in the Baroque and Classical eras than it did in the Romantic era. The blue tutu she wears in the real world for her dance classes and her concert at the end, on the other hand, is of a more realistic design and therefore an aversion, though it does stand out compared to the tunics worn by at least two of her classmates.
  • Unwitting Pawn: To Black Fang.

    Prince Zeke 
Voiced by: Daisuke Ono

The Prince of the Doll Kingdom. Actually one of Tsumigi's dolls.

  • Declaration of Protection: As Tsumigi's doll, he just wants her to be happy.
  • Heroic Sacrifice: Along with the rest of Tsumigi's dolls, in order to save the Precure from Black Fang. They don't actually die though; they just turn back into dolls and return to the normal world.
  • Living Toy: His true form is a doll.
  • Prince on a White Horse: Hime immediately thinks of him as the prince of her dreams. As a doll, this is basically his role.

    Black Fang 

A Phantom Kingdom general and the villain of the movie. His Saiarks create spider-like threads.


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