Lust is an intense desire for something that doesn't properly have material existence. It is most commonly understood as sexual desire for another, but can in fact refer to massive desire for anything abstract. Lust for power is a very common motivation for villains, especially the Evil Overlord. Conquest, honour, respect, and knowledge are also things that can be lusted after.
Sexual lust is a character trait of the Chivalrous Pervert, Covert Pervert, The Casanova, Lovable Sex Maniac, Dirty Old Man, All Women Are Lustful, and Panty Thief. It often leads to Death by Sex. The worst practitioners of this sin in a sexual sense are usually predators of some kind who prey on others, like the Stalker with a Crush, those who practice Villainous Incest, the vilest of Serial Killers and the villain who says "I Have You Now, My Pretty."
Among the Seven Deadly Sins, this is similar to greed, but greed refers to desire for material possessions, lust is desire for abstract concepts. Like greed, lust is rarely satisfied, and just keeps growing until it often brings down the character. Both often go hand in hand with gluttony.
Lust for Sex
- Happosai, in Ranma ½, could practically be considered the Patron Saint of Stealing Women's Underwear and Lecherous Old Folks. He's over a century old (three centuries in the anime), and has been stealing lingerie, ogling women, groping women, and chasing tail since he hit puberty. He's such a pervert that he actually gets weak and sickly if he can't regularly admire a bra or touch a woman.
- Panty from Panty & Stocking with Garterbelt is a major case of this. In the intro, her brain shows her thinking about nothing but having sex with hot men, and she has no problem constantly showing her body off to the public. She was also flippant about broadcasting an old sex tape of hers, something that would cost her and Stocking their jobs if it was ever made public. Her ultimate goal in life is to bang 1000 men, but she puts this aside in the last episode once she starts to develop feelings for Brief.
- Pick any version of Robin Hood. Chances are that either the Sheriff of Nottingham or Guy of Gisborne will lust after Marian.
- In Neil Gaiman's adaptation of Beowulf, it is the titular Beowulf's weakness for beautiful women that allows Grendel's mother to manipulate him so easily (though oddly, the tagline of the film was "pride is the curse").
- In Ladyhawke it is the Bishop of Aquilia who arranges a Deal with the Devil so that the lovers Etienne of Navarre and Isabeau dAnjou are placed under a curse. His motivation is thwarted lust for Isabeau.
- In the Epic Movie, the main character Peter is very lustful, especially towards a parody of Mystique, portrayed by Carmen Electra. Our first look at her is him imagining her dancing sexily towards him. He asks her to go to the dance with him, but he clearly seems mainly into it because of how hot she is. Hell, despite originally considering him a loser, Mystique herself becomes lustful towards Peter after he becomes king, dragging him into a tent, making out with him, and asking what he'd like her to shapeshift into before they have sex. He ends up asking for bigger breasts and a larger ass size..., a unibrow, which he refers to as a "mamabrow", and finally, "Big Flabby Grandma arms"/"Bingo Wings like a fat blue Britney Spears"...even if his likings are odd, its clear his motive for getting with her was for lustful reasons (especially with the shapeshifting powers).
- This is the Fatal Flaw of Seth Brundle in The Fly (1986). He has so devoted himself to his great professional goal — developing teleportation technology — that at the top of the movie he is a lonely recluse; the first scene takes place In Medias Res as he awkwardly tries to woo the beautiful journalist Veronica Quaife by offering to show him his work. She ends up interested enough in his work that he arranges for her to exclusively chronicle it, and the professional relationship not only ends up elevated to a personal one (she makes the first move), but in the process helps him finally crack the challenge of teleporting living things. However, his passion for her is so intense that he doesn't take it well when he mistakenly believes he's being cuckolded; he copes by getting drunk and deciding to jump ahead to the Grand Finale of his work: teleporting himself. He unknowingly genetically merges himself with a housefly in the process, resulting in a Slow Transformation into a Half-Human Hybrid whose passions come to hold total sway over his slipping human mind, culminating in his attempting to genetically fuse himself with Veronica and their unborn child to create "the ultimate family...More human than I am alone!" — with tragic results.
- Judge Claude Frollo from The Hunchback of Notre Dame (the Disney film - in the novel, Archdeacon Frollo isn't a true villain) is a pride-focused villain at the beginning of the story, but when he sets eyes on the gypsy Esmeralda, he is consumed by his lust for her, and decides to have her executed when she refuses to go along with him. The Disney movie has her narrowly escaping being burned at the stake, but the original Victor Hugo novel gets a lot grimmer — she's hanged for murdering Phoebus, who is in the crowd, uninterested in coming forward (since he's a Jerkass).
- Coupled with the blatant racial and religious bigotry plotlines, can you believe it only got a G rating?
- In the original book, Captain Phoebus was more of a case of lust, what with the womanizing ("while" engaged to someone he spends most of the book seducing). But Archdeacon Frollo could still count - he's not truly a villain, but by the end he's so unhinged and/or desperate he'd rather get Esmeralda hanged than have her refuse him.
- The White Witch of Rose Hall: With the number of husbands and lovers the titular witch had (the lovers coming from among both plantation bookkeepers and slaves), one can't help but suspect she suffered from this.
- In his Confessions, St. Augustine describes the lust he fell into in his youth as a whirlpool of shame that threw him from affair to affair without any rest or peace. By the time of his conversion, he managed to overcome his appetites.
- In The Hunchback of Notre Dame, when Archdeacon Claude Frollo sets his eyes on the beautiful gypsy Esmerelda, he is consumed by his lust for her, which slowly drives him insane until he decides to try to overcome his sexual desires by killing her. However, he's not a villain, but rather a complex and sympathetic figure. Phoebus also suffers from this. He's a shameless womanizer even while engaged.
- Brian de Bois Guilbert in Ivanhoe. Though nominally a Knight Templar (not a Knight Templar, though), he stalks and tries to rape the Jewess Rebecca. In the end, during a Duel to the Death he dies of a heart attack, likely not because Sir Walter Scott minded having the hero kill him but because he wanted the poetic justice of having the villain killed by his own lust.
- C. S. Lewis:
- The author explains in The Four Loves that the difference between Lust and Romantic Love (eros) lies in "his attitude to her five minutes after fruition (one does not keep the carton after one has smoked the cigarettes)."
- Also from Lewis is The Horse and His Boy. The second half of the book's action is based on a Calormene Prince's lust for Queen Susan, who uses this as his excuse for invasion.
- In Lolita, Humbert is motivated by his lust for, well...
Lolitathe young Dolores.
- The Wheel of Time:
- Balthamel originally became evil so that he could indulge his sexual lust with reckless abandon.
- Rahvin, who uses mind control to force women into having sex with him, since he can't handle rejection.
- Graendal. She was actually celibate before her FaceHeel Turn, but now she regularly holds orgies.
- In Cloud of Sparrows, Zephaniah's first point of view scene is a detailed description of his lust for Emily.
- Phoebe from Charmed got hit by lust pretty bad in an episode centered on the Seven Deadly Sins. Of course, this only magnified what was there originally - her high school nickname was freebie.
- Hawkeye and Trapper of M*A*S*H are well known as a pair of unrepentant skirt chasers, though they do tend to keep their libidos under control when performing surgery.
- Merlin (1998) provides a particularly interesting example in King Uther. His Fatal Flaw, and his doom, is his lust for Igraine, the wife of the Duke of Cornwall. To satisfy his desire, he goes to war against the Duke, causing the death of hundreds, eventually kills him, and with Merlin's help, rapes Igraine by deceit. After he's satiated his desire, however, he has no more interest in her, and simply leaves her and the bastard child he'd begotten (Arthur). Over time after the incident, Uther slowly slips into madness until he is almost The Caligula before he finally commits suicide. At the same time, his killing of her father enrages Morgan le Fay, who later becomes a pivotal enemy of Merlin and Arthur.
- Lady Cassandra from Doctor Who has this as one of her villanous traits and fatal flaws too. When the Doctor and Rose first meet her, she is nothing but a Brain in a Jar linked to a moving piece of skin taken from her body. Her plan in The End Of The World involves putting people in danger so she can get enough money to keep her expensive life support, but she is defeated by the Doctor and Rose. Cassandra's lust is so great, that despite having a lot of pride in being an upper class lady and the last human, she decides to leave her pride aside in order to possess the body of Rose Tyler so she can get revenge on her. She is at first sulky about the idea of merging with Rose but after realizing how attractive she has become, she can't help but admire her new (Rose's) beauty while she takes a moment to enjoy her new assets and show off her new body when she gets the chance. Since she is a foil and counterpart to Rose, she is much more straightforward and honest about her lust towards The Doctor, giving him a passionate kiss and enjoys possessing him too once she gets the chance.
- Beetle Bailey: Killer Diller is a skirt chasing horndog who spends every waking moment thinking of bedding girls. Miss Buxley also has a raging libido. In one strip she asks General Halftrack if she could take the afternoon off so she could "private lessons" with Rolf, the tennis instructor. And in this strip, (notice the black bra and panties that she's wearing) she takes the day off because she's waiting for the plumber to fix the leak in her plumbing and replace a part on her "heating thingy".
- Kurt Angle's feud with Booker T stemmed from Angle's desire to have sex with Booker's wife, Sharmell. The angle was used not long before their entries into TNA and was reused with different players to send Bobby Lashley out of TNA. His wife didn't take too kindly to Scott Steiner's forceful advances.
- In contrast to her usual gimmick, which was eventually associated with gluttony, lust was a strong element of Solo Darling's stint in NWA Ring Warriors, her openly questioning what love was without it.
- Judge Turpin from Sweeney Todd: The Demon Barber of Fleet Street. His lust for Lucy Barker sets the entire plot in motion when he has Benjamin Barker, who would become Sweeney, sent to a penal colony on a false charge so he could have her for himself, and he eventually rapes her at a masked ball that he has the Beadle lure her to. And then as Johanna, the daughter of Benjamin and Lucy whom he adopted as his own, gets older, he starts lusting after her as well, which is really, really creepy on several levels. When he finds out that Johanna won't go along with his plan to marry her, he turns out to be just as cruel as Frollo below, throwing her into Fogg's Asylum to spend some time Going Among Mad People.
- In Vaati's first appearance in The Legend of Zelda: Four Swords Adventures, his only motive seems to be kidnapping young women and making Zelda his bride.
- In the 1980s American cartoon, Ganon's motivations for kidnapping Zelda sometimes included getting his hands on her, as well as the Triforce of Wisdom. Of course, this may just be part and parcel of his unending lust for power.
- Sir William the Black from Overlord is a fallen paladin-turned-cult leader who has spent most of his recent time ignoring the deaths of the people in Heaven's Peak to satisfy his own carnal desires.
- Sector Bootes from Shin Megami Tensei: Strange Journey. The entire subdimension is modelled after a red-light district, with a huge central tower nicknamed in-game as the "Palace of Pleasure". It is, however, also home to a fair number of Mad Scientist demons, who express an obscene lust for knowledge.
Lust for Power
- In Kokou No Hito, one of Buntarou's main struggles early on in the story is struggling with his sexual desires after an encounter with Yumi (a former classmate of his who became a prostitute after her reputation got ruined), in contrast with his desire to be alone climbing the moutains.
- Gihren Zabi of Mobile Suit Gundam is defined by his desire for more power. There's no line he won't cross if it allows him to Take Over the World. His clone, Glemmy Toto of Mobile Suit Gundam ZZ is also defined by his desire for more power, though given his creepy interactions with the Purus, and his Stalker with a Crush tendencies towards Roux, sexual perversion is also invovled.
- Vicious from Cowboy Bebop has an extraordinary lust for power and control, and he uses and abuses everyone around him to get his way.
- A major trait of Lex Luthor.
- A couple of Disney villains have this as their primary motivation.
- Scar murdered his brother and attempted to kill his nephew in order to rule Pride Rock.
- Ursula manipulated Ariel in order to get Triton's trident, which would let her rule the seas.
- Jafar in Aladdin manipulated the Sultan and tried to forcibly marry Jasmine in order to become Sultan himself. He throws in a bit of lust for Jasmine herself once he got the power he desired. For the sake of power, he also uses Genie to become the world's most powerful sorcerer, but when he discovers he's still weaker than Genie, he decides to use his final wish to become an all-powerful genie.
- In Kingdom Hearts, Lust happens to be Clayton's Fatal Flaw. His lust for power was what summoned the Heartless to Deep Jungle, and his bloodlust against the gorillas, willing to hunt them to extinction, ended in him being crushed to death by a dying Heartless.
- Sly Cooper: Thieves in Time: Penelope wants to Take Over the World and make billions of dollars in weapon designs, a combination of greed and lust for power. Heck, she's easily committed six of the Seven Deadly Sinsdetails . This did come with the consequences, in that her relationship with Bentley ended violently, and the Cooper Gang declared her a sworn enemy.
- RWBY: Cinder Fall wants to be strong, feared, and powerful by her own admission, and goes to such lengths as replacing her arm with that of a Grimm and murdering Amber to take the Fall Maiden power for herself. Even that isn't enough for her; she just wants more, and tries to take the Spring Maiden powers for herself as well, all while ranting that she's the only one worthy of them.
- The Demiurge Incubus from Kill Six Billion Demons represents this aspect of the sin of lust. His modus operandi is to offer his clients a shortcut to power by super-charging their ambition and unlocking their inner potential without the prerequisite Character Development or training, creating kings and heroes out of nobodies. Unfortunately, this lust for power eventually sees them all collapse before long; his court is filled with the shells of former clients reduced to begging him for more power. On a more personal note, Incubus himself lusts for revenge against the other Demiurges for looking down on him, because he did not obtain his own power through Regicide, and has made a deal with Jagganoth to spark a new war to kill them all off.
- Lust for respect is one of the main flaws of Light Yagami in Death Note; it combines with his pride to generate a severe god complex. The only time Light shows a strong emotion (besides when he's defeated by Near) is when he feels L humiliated him.
- Haruhi Suzumiya lusts for weirdness. In fact, the reason why she's so screwed up is probably because there is nothing in this "boring world". That's what she thinks.
- In Umineko: When They Cry, the youngest sister of the Stakes of Purgatory is Asmodeus, who represents the sin of Lust. However, it is stated in her TIPS that she desperately wants to fall in love. If those around her don't fall in love and simply give in to their lusts, it increases her vice.
- Lust from Fullmetal Alchemist mostly provokes lust in others, since she's the literal embodiment of the sin. She mostly has a lust for causing harm. This makes sense, as the emotions she is made of came from Big Bad Father who has a definite sadistic streak.
- General Raven, one of Father's pawns, also suffers from lust, for sex and power, but most of all, for more life. He's an old man whose time is running out and he cuts a deal with Father in the hopes of living forever.
- Ironically, the final moments of the homonculus Greed implies what he wanted more than anything was to have friends, which is desiring an abstract concept. Similarly in the 2003 anime, Greed's ultimate desire was to be free of his creator, either by outliving or killing her.
- In the 2003 anime, Lust's motivation is an intense desire to be human.
- "Gentlemen, I like war...Gentlemen, I love war".
- Ren Kouen from Magi: The Labyrinth of Magic lusts after knowledge. He claims to care about his empire, but his brothers Kouha and Koumei know he just conquers as many lands as possible in case they have the answers he's looking for. After meeting Aladdin, he agrees to fight a horde of monsters just to get a chance to talk with him, and in the middle of said fight, his mask of calmness cracks and he slaughters everything in his path for the sake of that chat.
- Goether the Goat-Sin of Lust from The Seven Deadly Sins is an Emotionless Boy who spends his time trying to learn emotions from books. Any books. He has an inappropriate longing for knowledge, or by the "pining after an abstract concept" definition, well, what's more abstract than emotions?
- BlazBlue's resident Bishounen Jin Kisaragi has "Lust SIN" as his musical theme. Though, if this is referring to his obsession for killing his older brother or something else remains to be seen. On another note, Hazama/Terumi manages to mix Lust with Wrath and Envy - he is prone to torturing people not just to mold them for his own twisted plans, but in many cases just because he feels like it. While there is some justification in that he requires people to acknowledge his existence in order to persist (getting people to hate him is easier for him), the level of excess he takes it to (which also mixes this with Gluttony) is just plain disgusting. He even shows rather violent 'withdrawal' symptoms, as he screams loudly whenever he loses a torture victim (he really hates Rachel over this) and is willing to kill whoever interferes if they stick around (see Jin and Makoto). And this is not ALL Hazama entitles, he's actually fits all Seven Deadly Sins.
- Trillion: God of Destruction: Ashmedia, Zeabolos' blood-related cousin is the holder of the Crest of Lust. True to her Crest, she speaks with a very seductive tone and enjoys dishing out pain to her enemies, and is even known to tease others with both her words and eye-catching body. Turns out she's a virgin, and something of a romantic, teasing others for fun and being a surprising Shipper on Deck for couples she finds cute. Other events show that most think her a Brainless Beauty, and she forms a friendship with Faust, often hanging out with the woman in her laboratory.
- Each of the villains in the Keys to the Kingdom series represents a deadly sin, with Lady Friday representing lust. To be precise, lust for human memories and experiences. She seems to be addicted to them, and routinely kidnaps senior citizens (who have had more experiences) and drains them of all their emotions. They never wake up again. If the experience is deemed too "impure" (in a quality sense, not anything else), she discards it and gives it to a subordinate.
- Making Money has the ghost of a professor, whose Dirty Old Man tendencies are instantly displayed when talking to Moist's fiancée Adora, but sidelined when she takes out the lump of Umnian-enscribed pottery she needs translated (with the narration noting that lust takes many forms). He's later incorsized (inverted exorcism) in a strip club.
All of the above and More
- Lilithmon, one of the Seven Great Demon Lords is the personification of lust. True to her name, she's sultry, seductive, wears a rather exotic outfit, and has one of the largest set of breasts in the franchise, rivalled by Angewomon (who is an archangel and yet ironically even more Stripperific), Venusmon (AKA the Digimon counterpart of Aphrodite/Venus, the Greek/Roman goddess of love and mad hot sex), and Mervamon. Naturally, she lusts for many other things, including power. It also manifests as one of her own unique abilities—she can take the shape of whoever her chosen target desires most at the moment, like a lonely little girl's mother.
- Desire of the Endless is the Anthropomorphic Personification of, well, Desire. Which basically entails this trope.
- Wonder Woman (1942): Queen Clea's lust for power has destroyed one Atlantean principality and caused a long war with another. Her lust for men is not as explicit but just as apparent given she abducts and strips whole shiploads of them, keeps those willing to be submissive to her as her personal shirtless slaves and devises executions for the others that involve them struggling while scantly clad for her amusement.
- Slaanesh is the god(dess) of it in Warhammer 40,000. The actual subject of the lust doesn't matter — it is the extreme desire that fuels Slaanesh (indeed, he was spawned from the highly psychic Eldar's millenia-long decadence).
- Andrealphus is the Demon Prince of Lust in In Nomine. He mostly (and enthusiastically) focuses on sexual lust, believing that Love Hurts and is a weak thing as a result, but also covers all other areas of intense desire.
- In Azure Striker Gunvolt, Zonda of the Sumeragi Group is one of the Seven Swordsmen, seven powerful Adepts who represent one of the Seven Deadly Sins, and they're known as the Lustful Mirage. At first, they seem to be all about sex and love given how much they harp on about the power of love, their love of Double Entendre, and hitting on Anything That Moves. But then the sequel reveals her true colors; she was in fact The Mole for and child leader of Eden, a nation of Adepts that seek to annihilate humanity for their discrimination and oppression against them. She joined Sumeragi specifically to gain access to their technology to plan her own revolution for Adepts, and her entire gambit in the game is to see it through. And while she stills speaks about love a lot, she also desires to gain the necessary strength and lead her people to a glorious destiny, showing that she also lusts for both power and, uniquely, freedom.
- In Persona 5, this is Suguru Kamoshida's sin and motif. Not only is he obsessed with the female volleyball team he coaches, but he also has a Hot for Student complex towards Ann. Further, his out of control Shadow form is none other than Asmodeus, the demon of lust. His treasure in the real world turns out to be an Olympic medal, thus his lust was not only for his students but his glory days when he was somebody other than a High School PE teacher.