This is when a work has an intangible element that is obviously supposed to be magic, but is explicitly not called that. Maybe the word "magic" doesn't exist in their universe, maybe Agent Scully is using Insistent Terminology (as maybe their religion explicitly prohibits "magic") — yet whatever power they're using lets them levitate, throw fireballs and anything else that standard-issue Fantasy magic can do. This trope also applies to works where a practiced mystical art such as alchemy, tarot cards or ninjutsu has been broadened to the point where it functions as all-purpose magic.
In a Science Fiction setting, Magic from Technology and "psionics" are favorite stand-bys along with Minovsky Physics, possibly with a "quantum" or "nano" tacked on for good measure. If Everything Is Online, Hollywood Hacking may be utilized as well. Sufficiently Advanced Aliens that have evolved to the point where the physical laws of reality no longer apply to them (such as The Doctor or Q) generally do not count unless their powers are something Puny Humans can learn. Sometimes, a more limited power may turn into this over time, due to abuse of New Powers as the Plot Demands.
See Also Sufficiently Analyzed Magic when Magic is treated as like a science, and Differently Powered Individuals for "Supers by Any Other Name". See also: Not Using the "Z" Word, A Mech by Any Other Name, Insistent Terminology, Magic Versus Science, Doing In the Wizard, Flat-Earth Atheist.
- Darker Than Black: Contractors
- JoJo's Bizarre Adventure: The Ripple and later, Stands. And then there's the Bow and Arrow, Spin, and the Wall Eyes.
- The Clans in K never refer to their powers as magic. The Slate is an "energy source". Their powers aren't from any standard, they don't all operate the same way, and they're quite easy to lose control of, but "magic" is never used. It's possible that they're trying to avoid the dreamy, inspiring connotations of "magic", since their powers are something frightening, with intense potential for disaster. The Green Clan's more versatile powers (incl. walking through walls) are frequently called a "manipulation ability", a particularly standout example of this.
- Katekyō Hitman Reborn!: Dying Will Flames, split into multiple variations and applications.
- Naruto: Ninjutsu. Although Naruto's techniques are explicitly magical, they have no defined limits and allow New Powers as the Plot Demands, a lot of which aren't traditionally associated with ninjas.
- Fullmetal Alchemist: Alchemy is accompanied by flashes of light, requires mana, and can perform actions that look like Playing with Fire or Dishing Out Dirt etc but Edward is quick to point out that it is not magic but science. He's not entirely wrong, either, despite later revelations that certain fundamental assumptions about Amestrian alchemy, including Equivalent Exchange as they know it, are false.
- In A Certain Magical Index (and the spinoff, A Certain Scientific Railgun), esper powers are basically just Inherent Gift magic under a different name. Really, the only difference between the mages and the espers is that the mages use lots of crutches in the form of magic circles and magic items, while the espers develop Super Intelligence to control their powers instead. And espers only get one power, while mages can learn multiple (though most don't use more than a few).
- The lines between esper abilities and magic are further broken down when it turns out that that the training programme for unlocking esper potential was invented by a mage, based on a ritual intended to give the user traits of angels (and that the so-far theoretical Level 6 espers are essentially Deities of Human Origin). And while most esper powers are based on a clear scientific concept, such as control over electricity or friction, the Gemstones (espers who unlocked their powers at a young age without training) often have far more abstract powers or ones that seem to do multiple unrelated things.
- Also played with by protagonist Touma's "Imagine Breaker" power. Academy City classifies Touma as a very weak esper for the sake of Plausible Deniability (which even he seems to be fooled by), but he's actually a Muggle with some kind of Cosmic Keystone inside his arm.
- Fushigiboshi No Futago Hime: The Prominence and the Power of Darkness. Neither are explicitly called magic despite looking just like it. Altezza refers to the former as Fine and Rein's "weird power".
- In the Valiant Comics titles set in the 41st Century (Magnus: Robot Fighter, Rai and the Future Force and Psi-Lords), "ectotheric energy" is used by some people to achieve the effect of "magic", even though it is in reality a variation of Psychic Powers and is scientifically comprehensible. "Necromancy" occurs in many titles from the 20th Century, and is even more overtly expressed as a kind of "magic" (obviously, given the name), although it too is really psychic in nature.
- Deliberate in the Heroes of the Storm fanfic Heroes of the Desk—the Strategic Prevention, Extraction, and Ablation Regiment calls it "Functional Supernatural Phenomena." And even then, they tend to take the view of Sufficiently Analyzed Magic and/or invoke Clark's Third Law, though it's deliberately left unclear what counts as the former versus the latter.
- Parodied in Nullmetal Alchemist, where Ed insists on calling alchemy "magic", because his mother told him that "alchemy" sounds too pretentious. Played straight by everyone else, though.
- In Opening Dangerous Gates, Kisuke Urahara tells the Fairy Tail characters that magic and reiatsu are one and the same. Every one has a reserve of energy in their bodies, but only some people can access it, and it has different effects based on the individual and how they apply it.
- Escape From the Moon: Doas magic is referred to as thaumatics.
- In I Still Haven't Found What I'm Looking For, it's shown that the Force is just a weaker, dormant form of magic. Eventually, Harry uses so much at once that magic "wakes up" and force users all over the galaxy find themselves using new abilities they never dreamed of.
- Star Wars: The Force, right down to being split between Light and Dark magic. Slightly different in that Obi-Wan initially presents it as "an energy field" generated by living beings, the prequels claimed it came from micro-organisms in the bloodstream, and it leans more towards the science fiction-y "telepathy, telekinesis, precognition, illusions" rather than fireballs or summoning or turning into frogs. Unusually, it's more inspired by Daoist magic than anything Western.
- In The Matrix, bending the rules of physics while jacked into the computer world is ostensibly just hacking a program, but tends to be accorded mystical significance. Then Neo starts controlling machines in the real world with his mind alone....
- In the Marvel Cinematic Universe, Word of God says there is no magic, just new and strange kinds of science. Yeah, even with Doctor Strange (2016). A lot of fans roll their eyes at that.
- The Wheel of Time: The One Power, which is segregated by sex, with males using saidin and females saidar. Using the Power is called channeling. The Big Bad has his own flavor, called the True Power. Then there are miscellaneous bits of Outside Context Magic floating around, like dudes who can talk to wolves, Ogier Treesinging, Dreamwalking, and Min's aura vision. All of it is clearly magical, but the word "magic" is never used; the closest they come is when Aes Sedai (female users of the One Power) are occasionally called "witches" as a pejorative.
- The Sharing Knife: Ground (Lakewalkers specifically dislike the term magic.)
- Brandon Sanderson's "cosmere" multiverse in general uses this; individual systems of Functional Magic are referred to by their names, and the term "magic" hardly ever comes up. The exception is in The Stormlight Archive, where one magic system is called "the Old Magic". In The Alloy of Law, allomancy is referred to as magic a few times. By contrast, the multiverse's resident Meta Guy, in the appendix of the same book, seems to refer to all forms of magic as "investiture", but exactly what this means is not yet explained.
- The King Killer Chronicle: Sympathy, not to be confused with "Naming". If you know the true name of something you can command it, but if you don't then you can find something to represent it and use your willpower to force what happens to this to happen to that. Sympathy is seen as magic by many people in-universe, but people who actually use it insist that it isn't.
- Played with in the Mediochre Q Seth Series. Some people occasionally do call it magic, but most get quite uppity about the fact that it's properly called 'mancy'.
- Strength & Justice firmly assures that everyone's powers in the books are called "dynas" (short for "dynamism"), but at several points magic circles are said to appear when a dyna is in use, and the history of the city very clearly states that the users are all with an innate magical capability. It's a bit unclear as to what it is exactly.
- Runemarks uses 'glam'. The Gospel Of Loki makes it clear that this is exactly the same as the thing we call magic.
- Hallow Mass No one uses "magic" or casts "spells". Instead, the cultists and the antiquities staff enact various "formulas".
- Played With in Lord of the Rings: when Sam asks Galadriel if she's about to use magic, she admits that she's not sure what he means by that term—hobbits use it to describe things that elves do naturally, but also the sort of things that Sauron does, though in her mind they are completely different.
- The Chronicles of Thomas Covenant has Earthpower, an ambient quasi-mystical energy of The Land, which some humans can channel to devastating effect. Though the series also has magic (via the Wild Magic of white gold [platinum]). Comparably, Earthpower is fire, wild magic is an atom bomb.
- In Star Trek, humans are absolutely militant about this. No matter how scientifically-inexplicable something is, or if that something can outright change the laws of physics at will, it is still not "magic". Referring to it as such will provoke an immediate negative response and denial. Technobabble, even if it is completely unsupported by evidence, will invariably be accepted as an explanation before "magic" will. Things which would be considered "supernatural" in real life such as Psychic Powers or Reality Warpers are still regarded as scientific in nature, even though Federation science cannot explain them. Which is why talking about the limitless power of "thought" is acceptable, but using the m-word will get you an earful of Flat Earth Atheism.
- Doctor Who:
- The Carrionites — witches who used what the Doctor insisted was not magic, but physics based on words rather than numbers.
- It also has Block Transfer Computations — complex mathematical equations that were never openly compared to magic, but the most blatant use of them (at least until the novels decided that TARDISes were made out of them) involved a planet of monastic aliens chanting arcane formulae to reshape reality.
- A funny lampshade (or is it a reference) is made in the Tenth Doctor's episode "The Girl in the Fireplace", where he says that the window they're looking through to XVIII century France is a "spatial-temporal hyperlink".
Rose: What's that mean?
The Doctor: No idea, I just made it up. Didn't want to say "magic door".
- Warhammer 40,000: The Warp and psionics, but Chaotic practitioners don't shy from calling themselves wizards. As a comparison, in the Warhammer universe — as befitting fantasy — the Warp is unashamedly magic.
- New World of Darkness:
- Vampire: The Requiem: Disciplines
- Werewolf: The Forsaken: Gifts
- Promethean: The Created: Transmutations
- Changeling: The Lost: Contracts
- Geist: The Sin-Eaters: Keys, Manifestations, and Ceremonies
- Mummy: The Curse: Affinities and Utterances
- Demon: The Descent: Embeds and Exploits
- Beast: The Primordial: Atavisms and Nightmares
- Princess: The Hopeful: Charms and Invocations
- Leviathan: The Tempest: Vestiges
- Siren: The Drowning: Verses
- In Nomine: Songs and Sorcery, one of the rulebooks notes that many of those in the know will get annoyed with anybody calling Songs "magic", and some will also get annoyed about using that term for Sorcery. Also you don't "cast" Songs, you perform them.
- Psionics in Dungeons & Dragons can fall somewhere in or near this trope depending on the edition and variant rules. The default in arguably the most popular incarnation is "magic/psionics transparency", where spells and psionic powers are identical (i.e. Dispel Magic works on psionics and vice versa) and in some settings psionics is outright referred to as a type of magic. The main difference between the two is that spellcasters work with external energy using predefined spells as templates (giving them larger numbers of techniques), while psions work with internal energy which they shape directly through willpower (making their individual techniques more flexible). Earlier editions and mentioned variant rules, however, make psionics fully or partly disconnected from magic (i.e. Dispel Magic does not work on psionics and vice versa), while still having the same magic-like techniques.
- Assassin's Creed: Pieces of Eden. The Apple of Eden, the most prominent of these artifacts, can give the user control others' minds and bodies—even making them kill themselves—or allow a Doppelgänger Attack or apparently bringing the dead back to life; when Ezio uses the Apple in Brotherhood, it is Cast from Hit Points. The Shard of Eden deflects bullets, and the Shroud of Eden really does bring people back to life, but not in the best way possible. Despite all this, they're really just Sufficiently Advanced Technology.
- BioShock: Plasmids. Bioshock Infinite replaces them with "Vigors." You drink them instead of injecting with a syringe, but other than that they work the same. There's some Techno Babble in the manual about a species of sea slug that produces large quantities of stem cells that make genetic engineering much easier, but no amount of genetics explains where the fireballs or bees that fly out of your hand come from.
- Dead Space: The Kinesis and Stasis Modules.
- Golden Sun: Psynergy can be harnessed by special humans known as Adepts. These Adepts are further divided into Venus (Earth), Jupiter (Wind), Mercury (Water), and Mars (Fire) Adepts. Psynergy is used by means of mental will, and can only be seen by other Adepts. Psynergy can be used against non-Adepts and they will be damaged/affected by it. In addition to combat elemental damage, Psynergy can also bestow certain other abilities, like mind reading (Jupiter), (tele)kinesis (Venus), and waterbreathing for one's self and others (Mercury). There are also special Psynergy types used for travel or secret hunting bound to typically mundane items. These range from a simple string of beads to an everlasting icicle. Some of these Psynergy-granting items can only be used by Adepts with the same elemental affinity as the item itself.
- The Lord of the Rings Online: Rune-Keepers and Lore-Masters, to get around the fact that there are canonically only five wizards in all of Middle-Earth.note
- Mass Effect: Biotics. It's basically telekinesis and kinetic energy bolts by another name - extremely detailed justifications, but in the end, its still lift spells. All of the advanced technology in the setting works off the same principles.
- Onmyōji: Onmyōdō, which is already considered Magic by Any Other Name in Real Life.
- Phantasy Star: It's an ostensibly Space Opera and Planetary Romance, but ESP and "techniques" are functionally magic, with true magic being generally considered to be a rare lost art which only a select few can wield.
- Secret of Evermore: Had alchemy, in what was essentially a VR simulation.
- Spore: Any of the archetypes' superpowers qualify.
- StarCraft: Psionics (Complete with glowing hands in the sequel even though it is supposed to be a mental power.)
- Star Ocean: Heraldry, Symbology, Runeology, Whateverology... Justified in-universe as being programming code—the universe is actually an MMORPG, and magic is really just the AI hacking the system, and the eponymous symbols and runes are the game's code.
- Xenogears, Xenosaga, and Xenoblade: Ether. At least in the case of Xenosaga, a lot of this is explicitly stated to be nanobots in the environs being somehow influenced by the characters. The effects are still just like magic.
- The Matrix Online: Hacking. Building on the Matrix films' exploration of Magic from Technology, the game introduces an entire character class built around casting spells by hacking into the Matrix's code from within. Every "spell" is accompanied by an explosion of green binary code, just to remind players that it's not really magic.
- In the Shinobi series, "ninjutsu" is the name generally used to describe special magical attacks based on fire, lightning, etc.
- Inindo has ninjutsu as one of the three types of magic, consisting of Elemental Powers.
- RWBY: Subverted. Word of God states that Dust was used in place of magic to intentionally avoid using the word during their RTX panel. However, since then, he, and the rest of the staff, have freely described certain characters as "mages". And as it turns out, there are literal magic users in this world whose powers are not related to Dust or Aura. And one of them happens to be the Big Bad...
- Girl Genius:
- The Spark. Semi-example. The machines are powered by science, but you have to be born with the mysterious "spark" to make them work, and once you do, you can kind of bend the laws of physics. It's not clear to what extent, though, since the technology is never clearly explained.
- The old stories and legends of the setting's current Steam Punk era include magic-using figures (explicitly as ancestors to the "modern" scientists), hinting that the Spark may indeed be some kind of Reality Warper power which manifests through the individual's understanding of how the world works (i.e. people used to believe in magic, so Sparks did magic, science has replaced that worldview, so Sparks do science).
- Before the main plot kicks off and keeps him busy, the Baron used his (very limited) free time working on a side project where he was actually experimenting on the brains of Sparks (namely those who were too dangerous to let live anyway) to try to determine the origin of the phenomenon.
- Initally, Tales of the Questor used "Lux" and "magic" indiscriminately. Then they decided to ban the latter term and stop styling themselves wizards because it's only magic to other people, and those go by the principle most monotheistic religions have that Magic Is Evil.
- Gunnerkrigg Court: Ether; etheric science. A case of insistent terminology by the Court, as opposed to the creatures of the forest.
- In Unsounded, the world's Functional Magic is called "pymary". Word of God justifies this, though, saying that the word "magic" implies something mystical and unknown. Pymary may look supernatural to us, but in the world of Unsounded, it's an ordinary fact of life.
- The Story of Anima, Anima is a mysterious force emitted by all individuals. Its exact nature is unknown; in fact, it's only called Anima because the theory that it's Soul Power is the most popular one. While normally it can only be wielded through the aid of Catalysts, some people, known as Animus, are capable of harnessing their own Anima into unique super powers.
- At no point in Funny Business are Jeannette's Reality Warper powers called magic, even though that's what most people the characters' ages would think to call the ability to ignore the laws of physics at will. They're generically called her "abilities" or "powers" instead.
- The debate between magic-users and scientists in the Whateley Universe whether magic is just "psychic powers" or whether psychics in turn are just this trope keeps going. In the meantime, a new approach called "pattern theory" offers potential insight into where superpowers in the setting come from in general, but is still very much in its embryonic stage as well as apparently nigh incomprehensible to most people.
- Prolecto has the abilities of angels, demons, and members of certain sects of the Survivalist Project. Like Kayla.
- Avatar: The Last Airbender: Bending. Lampshaded in the very first episode:
Sokka: Why is it that every time you play with magic water, I get soaked?
Katara: It's not magic, it's waterbending.
Sokka: Yeah, yeah, whatever.